Posts filtered by tags: Automotive[x]


 

Ford’s Underwater Dance Is a Surprisingly Elegant Ad for a Pickup Truck

This is not your typical pickup truck commercial, with its clich?d shots of outdoorsy male drivers manoeuvring their vehicles through rugged deserts and mountain vistas. Instead, Ford's European campaign for its Ranger pickup truck features breathtaking scenes of people swimming underwater at night. They at first appear to be in a pool, but as they...
Tags: Advertising, Automotive, Ford


Auto Manufacturers: Love Them Or Hate Them, Human Touchpoints Aren’t Going Away

With Zaklina Ber, Senior Research Associate, Forrester In 2021, we surveyed customers in five European countries about their experiences with auto manufacturers during both the purchase and service experience. To understand and ultimately improve the quality of their customer experience (CX), auto manufacturers need to understand why the industry ranks the way it does. Fifty-five […]
Tags: Europe, Marketing, Customer Experience, Automotive, Age Of The Customer, customer experience index (CX Index


The Cronenweths of Wondros Collective Direct “First Look” for the New Mazda CX-50

  The Cronenweths   of Wondros Collective helped Mazda secure the first look at the new CX-50. The directing duo, consisting of brothers Tim and Jeff Cronenweth, creatively capture the features and adventurous experiences the newest Mazda vehicle can support. The spot highlights a human connection to nature with the tagline “Born of a reverence for nature.” CREDITS: Client: Mazda Advertising Agency: Hogarth NY Chief Production Officer: Tania Sethi Senior Produ...
Tags: Advertising, Automotive, Hogarth, Mazda, Tim, Wondros, Paul Wolfe, New Mazda, Jeff Cronenweth, Gloria J, Gareth Wood, Danielle Peretz, Wondros Collective, Superunion, Mazda Advertising Agency, Tania Sethi


Kids Fill the Holidays with Magic in Lexus “December to Remember” Campaign

  Every year, kids of all ages look forward to a magical holiday season.   Today, the iconic marketing campaign returns   with a renewed sense of anticipation and excitement, focusing on the magic kids bring to the holidays through their creativity and kindness.   The two national broadcast spots feature the signature Lexus   red bow, holiday melody, and joyful moments.     “Every year, the signature Lexus ‘December to Remember’ campaign celebrates people coming together during...
Tags: Advertising, Automotive, Lexus, Espn, Santa, Boys Girls Club, Team One, Vinay Shahani, Gloria J, Christmas Commercials, Magic in Lexus, Boys Girls Club of America Nationally Lexus, NCAA Football NFL NHL


Volvo Climate Campaign Drives 164,000 Engagements On Impact

With environmental summit COP26 in Glasgow now over, car manufacturer Volvo Cars U.K. (VCUK) has revealed the outcome of a climate conversation campaign "#ZeroOmissions." It hosted an upfront conversation during the length of the event about what the automotive industry needs to do beyond the idea of making electric vehicles. Devised by Grey London, the...
Tags: Advertising, Sustainability, Automotive, Glasgow, Audience Engagement, Volvo Climate Campaign Drives, Volvo Cars U K VCUK


This EV Charging Company Just Launched a Media Network to Sell Ad Space on Their Stations

As our economy moves toward more environmentally friendly ways of powering itself and our lives, electric vehicles are going to be critical for places without access to mass transit--which describes the vast majority of the U.S. Realizing how necessary that transition would be, Scott Mercer founded Volta Charging over a decade ago. The EV charging...
Tags: Advertising, Sustainability, Automotive, Media Network, Scott Mercer, Volta Charging


7 Fall Driving Tips: Handing Wet Leaves & Rain

Here at Openbay, we regularly dispense driving advice, and because our office is based in beautiful Cambridge, MA, a good deal of it has been related to driving in the snow. Yet at this time of year, lots of young drivers are hitting the roads, bound for college or high school, and this may be the first time they’re encountering another mother of driving dangers: fall! Fall in New England brings beautiful, cool temperatures and stunning foliage. Unfortunately, when those leaves drop off the...
Tags: Autumn, Cars, Automotive, Cambridge, Autos, Driving, New England, Seasonal, Car Safety, Don, Driver Safety, Driving Tips, Teen Drivers, Driver Safety Tips, Driving In Fall, Driving In Rain


Volvo Takes Transparency to Another Level with #ZeroOmissions

Volvo UK is acknowledging the complexities of tackling climate change with #ZeroOmissions – new work launched as part of its drive towards sustainability and created by Grey London. Timed to coincide with COP26, content now running on Twitter, display and digital out-of-home sites has been designed to spark a conversation about how much further the automotive industry needs to go beyond simply making electric cars. So far, the campaign has generated 16 million impressions, 3.3million...
Tags: UK, Advertising, Automotive, Glasgow, Jaguar, Volvo, ATL, Volvo Cars, Grey London, Volvo UK, Grey London Timed, VCUK, ` Electric, Volvo Cars UK, Sky Atlantic Media


Infiniti Names Orthman Head of Marketing and Communications

Nissan's luxury marque is getting a new voice. This morning, Infiniti's global head of communication, Wendy Orthman, becomes its general manager of global integrated brand, marketing and communications. In the newly created position, Orthman's remit now includes maintaining its brand, overseeing marketing and handling social media for Infiniti's global business. It's basically two jobs under...
Tags: Advertising, Automotive, Nissan, C-Suite, Orthman, Orthman Head of Marketing and Communications, Wendy Orthman


How Long Can You Delay Changing Your Car’s Engine Oil?

One of the most annoying things about automotive technological advancement is that vehicles have learned how to complain. In the olden days, the majority of vehicles were broadly the same. There was an engine at the front, drive sent to the rear and it was propelled by a refined mixture of fossilized dinosaurs. Back then, most people maintained their vehicles themselves because you could fix them with a hammer, today that is not the case. In this article, we will fill you in on how long you ca...
Tags: Marketing, Automotive, Porsche, Volkswagen, Oil Change, Engine Oil, How long can I put off my oil change


MINI and Pereira O’Dell Launch New Campaign Turning MINI Rooftops Into Works of Art

On National Immigrants Day,  MINI unveiled  a limited-edition collection of rooftops created in partnership with artists who are first-generation-Americans and immigrants, bringing their voices and stories to MINIs across the country. The commissioned custom art will be sold in the U.S. for a limited time as MINI rooftop customization options and will be featured in out-of-home murals in Brooklyn, New York; New York City’s SoHo neighborhood; and in Portland, Oregon. Through donations, MINI w...
Tags: Featured, New York City, Advertising, Automotive, Art and design, Dell, Portland Oregon, Mini, Soho, Pereira, Brooklyn New York, American Immigration Council, Pereira O'Dell


Electric Car Brand Polestar Calls on Sector to Tell the Truth About Environmental Impact

In the run-up to COP26, the United Nations' Climate Change Conference taking place in Glasgow from Oct. 31 to Nov. 12, numerous brands have been boasting of their environmental efforts and credentials. So it is unusual to hear the boss of an electric car company say candidly of his industry: "Electric cars are not clean."...
Tags: Advertising, Sustainability, Automotive, Glasgow, United Nations Climate Change Conference, Truth About Environmental Impact


SEAT Conveys Change in How We Move in Global Campaign That’s Not Just Focused on Cars

The way of the world has changed and as a result so has travel and mobility. It's an issue that Spanish carmaker SEAT has recognized in developing its new ad campaign which doesn't just feature its electric cars, but also kick scooters and e-bikes as it aims to grow its customer base. This isn't another...
Tags: Advertising, Sustainability, Automotive


Honda Packs 73 Years and 100 Products Into This Ad Celebrating Its Legacy

Honda is taking a look in the rearview mirror--reflecting on its 73 years in transporting people on land, sea and air--to try to grab the attention of a younger generation of potential buyers. The campaign, dubbed "The Origin of Determination," is intended to be a "big tent" effort with a simultaneous nod to history and...
Tags: Advertising, Automotive, Honda, Ad of the Day


SEAT Sees Triple with Michel and Olivier Gondry

Recent times have outlined the need for city-centers’ transformation with new ways of mobility (self-service scooters, electric bikes, hoverboards and electric eKickscooters) and adapted to new citizens’ behaviors. In this context where cars are no longer systematically the only solution, SEAT disrupts the market by no longer being a car brand but a mobility provider. The Spanish manufacturer's ambition is to become the leader in this field, initiated by the expansion of its range and ...
Tags: Advertising, Automotive, Paris, Seat, Michel Gondry, Michel, Gondry, Olivier Gondry, Dylan Cartlidge, C14 Paris


‘It’s Not Just For Mechanics’: New Automotive Apprenticeship Prepares Students For Successful Careers

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Tags: News, California, Local, Syndicated Local, Internships, Tesla, Automotive, Ford, Autos, Reeves, McLean, Vacaville, Vacaville News, Chip Reeves, Ron Dupratt Ford, Caleb McLean Mclean


Pay Less With These Gas Saving Apps

Gas can end up costing a lot, both for businesses and for individuals. For businesses that have a company car, truck, or a small fleet of either, it can be challenging to budget and account for gas. Especially with so many varying rates across different locations, it’s not always easy to manage that expense. Finding the cheapest gas around can be incredibly beneficial for your business both in the short term and the long term. That’s why we’ve rounded up some of the best smartphone apps to help...
Tags: Google, Amazon, Finance, Sales, Paypal, Automotive, Waze, Mapquest, GasBuddy, Google Play Gas Guru, Google Play Waze, Google Play Mapquest, Save Money at Gas Stations


Key Takeaways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities

Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7–12 September, 2021. The event was staged as a hybrid event. It managed to attract 400,000 “real” visitors, making it one of the largest trade fairs since the pandemic started. The buzz was noticeable, although visitor numbers were […]
Tags: Europe, Digital Transformation, Big Data, Germany, Marketing, Customer Experience, Emerging Technology, Munich, Automotive, Automation, Innovation, Forrester, Age Of The Customer, Digital Business, Digital Disruption, EMEA


Key Take Aways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities

Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7-12 September 2021. The event was staged as a hybrid event. It managed to attract 400,000 ‘real’ visitors, making it one of the largest trade fairs since the pandemic started. The buzz was noticeable, although visitor number were […]
Tags: Europe, Digital Transformation, Big Data, Germany, Marketing, Customer Experience, Emerging Technology, Munich, Automotive, Automation, Innovation, Forrester, Age Of The Customer, Digital Business, Digital Disruption, EMEA


Jeep, Ram and Fiat Become First Car Partners With Bono’s Global Charity (RED)

Jeep, Ram and Fiat, sibling brands under the Stellantis corporate banner, announced a groundbreaking three-year partnership Wednesday with Bono's celebrated charity (RED) that will donate $4 million to fight the Covid-19 pandemic and other global health emergencies. The alliance includes several special-edition (RED)-branded cars, starting with a 2022 model year Ram truck that will launch...
Tags: Bono, Advertising, Automotive, Fiat


Audi launches its newest EV, the 2022 Q4 e-tron SUV

Audi has launched the Q4 e-tron, the fifth electric vehicle in its growing portfolio, as part of the German automaker’s plan to bring more than 30 EVs and plug-in hybrids to market by 2025. T he Q4 e-tron is Audi’s entry electric SUV model and the price reflects that. The vehicle, which was  first revealed as a concept at the 2019 Geneva International Motor Show, has a starting price of $44,995, including the $1,095 destination charge. It’s worth noting that the Q4 electric vehicle is about ...
Tags: TC, Transportation, Tech, Automotive, Vw, Electric Vehicles, Venture Capital, Epa, Audi, Geneva International Motor Show


Mercedes-Benz prices its flagship EQS electric vehicle below the S Class

The Mercedes-Benz has priced the flagship EQS electric vehicle more than $8,700 below its gas-powered S-Class counterpart, a strategic move by the German automaker aiming to ensure a successful rollout of the luxury EV in North America. The EQS, which will arrive in U.S. dealerships in fall 2021, will start at $103,360, including the $1,050 destination charge. The federal tax credit will provide another $7,500 off of the sticker price. Mercedes-Benz will start with two models: the EQS 450+ and t...
Tags: Transportation, Tech, Automotive, United States, Electric Vehicles, North America, Mercedes Benz, Mercedes, Pinnacle, EQC, Mercedes Benz EQS


Uber adjusts third-quarter forecast in light of increased gross bookings

Uber said Tuesday that it could hit one measure of profitability in the third quarter, earlier than expected as the ride-hailing company saw gains in its delivery and mobility businesses. The ride-hailing service told regulators in a filing this morning that it anticipated an increase in gross bookings and stronger adjusted EBITDA in the quarter than it had forecasted for shareholders in its last investor presentation. The company now anticipates gross bookings for the current quarter to land be...
Tags: Transportation, Uber, Tech, Automotive, Ride Hailing, Alex Wilhelm, EBITDA, Dara Khosrowshahi, EBIDTA, Nelson Chai


Battery Resourcers raises $70M to grow closed-loop battery supply chain

Battery Resourcers, a startup that’s developing a closed-loop approach to lithium-ion battery materials, has closed $70 million in mid-round funding to scale its commercial operations across two continents. The company, which is based in Worcester, Massachusetts, doesn’t just recycle batteries. It’s also engineered a process to turn that recycled material back into critical battery materials – specifically, nickel-manganese-cobalt cathodes and purified graphite, a material used in anodes. It int...
Tags: Startups, TC, Transportation, Asia, Europe, US, Automotive, North America, Worcester Massachusetts, Electric Vehicle Batteries, Battery Recycling, HItachi Ventures, Battery Resourcers, O'Kronley, Orbia Ventures Jaguar Land Rover, Trumpf Ventures Battery Resources


MIT study finds Tesla drivers become inattentive when Autopilot is activated

By the end of this week, potentially thousands of Tesla owners will be testing out the automaker’s newest version of its “Full Self-Driving” beta software, version 10.0.1, on public roads, even as regulators and federal officials investigate the safety of the system after a few high-profile crashes. A new study from the Massachusetts Institute of Technology lends credence to the idea that the FSD system, which despite its name is not actually an autonomous system but rather an advanced driver as...
Tags: TC, Transportation, Boston, US, Tech, Tesla, Mit, Automotive, Ford, Tesla Autopilot, Massachusetts Institute Of Technology, Tesla CEO Elon Musk, FSD, Intelligent Driving Environment Recording, General Motors Mercedes Benz


GM to replace battery modules in recalled Chevy Bolt EVs starting next month

General Motors said Monday it will replace battery modules in recalled Chevrolet Bolt EV and Bolt EUV vehicles as soon as next month now that supplier LG Chem has restarted production of cells at two Michigan factories. Replacement modules, which are made up of lithium-ion battery cells, will begin shipping to dealers as soon as mid-October, the company said. Chevy Bolt EV owners will be able to bring their vehicles to the dealership, where the old modules will be swapped out for new ones. GM ha...
Tags: Tech, General Motors, Recall, Automotive, Gm, Michigan, Lg, Parks, Chevy Bolt Ev, LG Chem, Doug Parks GM


The Station: Gogoro scoots into a SPAC, a Rivian milestone and Tesla prepares to unleash FSD beta software

The Station is a weekly newsletter dedicated to all things transportation. Sign up here — just click The Station — to receive it every weekend in your inbox. Hello readers: Welcome to The Station, your central hub for all past, present and future means of moving people and packages from Point A to Point B. The future of transportation beat was flooded with news this week as per ushe. There are two stories that I want to highlight here. First up, is that the first Rivian R1T electric pickup truck...
Tags: Transportation, Japan, Elon Musk, UK, New York, London, Supreme Court, Congress, California, Washington, Senate, China, India, Tech, General Motors, Tesla


Eli EVs begins production, European rollout of Eli ZERO, a compact two-seater

Eli Electric Vehicles, an early stage compact EV manufacturer, announced the start of production on its flagship Eli Zero, a micro “neighborhood electric vehicle” that is built for city commuting. The company plans to roll out small batches of the two-seater EV to distributors across 13 European countries over the next few months with a starting price of $11,999. Micro-electric vehicles are on the rise with other compact quadricycles coming to market recently, including the Renault Twizy, the Ci...
Tags: TC, Transportation, Electric Vehicle, Europe, China, Los Angeles, Tech, Vienna, Automotive, Paris, Amsterdam, Switzerland, Austria Germany, Li, Eli, KSR Group


India’s Cars24, a used-vehicle marketplace, raises $450M at a $1.84B valuation

The used car market is getting another major infusion of venture capital today, with one of the faster scaling startups out of India picking up a major round of financing to double down on growth: Cars24 — a site and app that sells users cars and used two-wheeled motorbikes — has raised $450 million, a Series F of $340 million and $110 million in debt. The investment values Cars24 at $1.84 billion post-money, the company said, making it one of the more valuable privately-held used car startups g...
Tags: TC, Transportation, Asia, Europe, UK, Mexico, India, Tech, Automotive, Malaysia, Tencent, Brazil, Uae, DST Global, Zipcar, Falcon Edge Capital


India’s Cars24, a used-vehicle sales platform, raises $450M at a $1.84B valuation

The used car market is getting another major infusion of venture capital today, with one of the faster scaling startups out of India picking up a major round of financing to double down on growth: Cars24 — a site and app that sells users cars and used two-wheeled motorbikes — has raised $450 million, a Series F of $340 million and $110 million in debt. The investment values Cars24 at $1.84 billion post-money, the company said, making it one of the more valuable privately-held used car startups g...
Tags: TC, Transportation, Asia, Europe, UK, Mexico, India, Tech, Automotive, Malaysia, Tencent, Brazil, Uae, DST Global, Zipcar, Falcon Edge Capital