Posts filtered by tags: B-to-C[x]


 

BT and EE Team Up With Wi-Fi Offer That Prevents ‘Broadband Rage’

As reliance is being placed on broadband at home more than ever before, the U.K.'s largest telecoms supplier BT will release a campaign to promote its first "unbreakable" hybrid Wi-Fi offer, supported by mobile network EE. The 60-second "Broadband Rage" ad from Saatchi & Saatchi will run from May 7, depicting people losing their cool...
Tags: Technology, Bt, Advertising, Saatchi Saatchi, B-to-C


BA Returns to Advertising as It Takes to the Skies Once Again

British Airways (BA) is launching a campaign to celebrate its return to the skies following an extended period where much of the U.K. airline's fleet and staff were grounded due to the pandemic. "You make us Fly" is BA'S first ad since it celebrated its centenary in 2019 and was produced by WPP's dedicated Team...
Tags: Advertising, WPP, British Airways BA, Travel & Transportation, B-to-C


Why Sheba Is Regrowing Its Own Coral Reef

To help prevent the extinction of coral reef, cat food brand Sheba has committed marketing investment through its latest initiative to restore thousands of square meters by 2029. The global purpose-led "Hope Grows" campaign features satellite images of Hope Reef, featuring the letters H-O-P-E spelled out using regrown coral to showcase the potential for positive...
Tags: Advertising, Food & Beverage, Consumer, Sheba, Brand Purpose, B-to-C


British Baker Warburtons Keeps George Clooney Waiting on a Video Call

With successful campaigns featuring Sylvester Stallone, Robert DeNiro and the Muppets under its belt, British family baker Warburtons has enlisted Oscar winner George Clooney to front its latest ad. Clooney is the latest Hollywood heavyweight to try and pitch an idea to the bakery's chairman, Jonathan Warburton. But the executive refuses to be disturbed during...
Tags: Hollywood, Advertising, Muppets, George Clooney, Food & Beverage, Clooney, Jonathan Warburton, Warburtons, B-to-C, Baker Warburtons, Sylvester Stallone Robert DeNiro


Burger King France’s Ad Spots for Each Day of the Week Promote Kid-Friendly Deal

To promote the new weekly family menu "The Wednesdeal" in France, Burger King created a series of ads--one for each day of the week--to raise the anticipation of hungry children for its new offer. The campaign from Buzzman was developed to showcase Wednesday as the favorite day of the week for kids. It's in conjunction...
Tags: France, Advertising, Food & Beverage, Buzzman, France Burger King, B-to-C


Roger Federer Tries Giving DeNiro an Offer He Can’t Refuse in New Swiss Tourism Ad

As international travel slowly becomes reality again, Switzerland's tourist board released a short film featuring double Oscar winner Robert DeNiro and Tennis legend Roger Federer to persuade lockdown-weary travelers to rediscover the picturesque Alpine country in the middle of Europe. Created by Swiss agency Wirz BBDO and directed by Martin Werner in both the Swiss...
Tags: Europe, Advertising, Switzerland, Roger Federer, Robert DeNiro, Deniro, AdFreak, Martin Werner, Travel & Transportation, B-to-C, Wirz BBDO


Snoop Dogg and Martha Stewart Promote BIC Lighter in New Partnership

Stationery, lighter and disposable consumer goods manufacturer BIC has brought rapper Snoop Dogg together with American businesswoman Martha Stewart to promote its new BIC EZ Reach lighter. The first spot, titled "Pass It," was created by Doner CX, and will run across TV, music streamers, social media and digital content hubs starting May 4. It...
Tags: Martha Stewart, Advertising, Snoop Dogg, Branding, Bic, B-to-C, Martha Stewart Promote BIC, Doner CX


British Soft Drink Vimto Releases Its Largest Communications Campaign to Date

To promote the addition of vitamins to its products, British soft drink Vimto is encouraging consumers to "Find Your Different" through its biggest-ever communications campaign. The U.K. campaign, which began on May 2 and was created by Quiet Storm, promotes the brand's fruit-based drinks with the new addition of vitamins C and D, highlighting the...
Tags: General, Advertising, Food & Beverage, Vimto, B-to-C


French Mattress Retailer’s Brand Campaign Led by Well-Rested Yodeling Cockerel

There's nothing like a good night's sleep, as the French online mattress retailer and wellness brand Eve Sleep aims to show with its biggest advertising campaign to date. To promote the release of its new ad platform, "La Vie En Jaune" (translated as "Life In Yellow"), a stop-motion ad featuring a well-rested, singing farmyard cockerel...
Tags: Advertising, Health and Wellness, Retailing, B-to-C, La Vie En Jaune


LinkedIn Tells the Story of a Man and His Plant as They Job Hunt

With U.K. unemployment at record levels in the last year, online platform LinkedIn wants to showcase how it can help users in Britain find work through its community. The campaign is led by an ad from VCCP entitled "Plants," which was released on April 30. It comes as the U.K.'s latest lockdown eases and more...
Tags: Advertising, Social Media, Linkedin, Britain, Platforms, AdFreak, Vccp, B-to-C


McDonald’s Pushes Its Coffee Credentials in Latest UK Spot

Coffee, the ultimate morning pick-me-up, is the world's most popular drink, with around 2 billion cups downed per day, according to the British Coffee Association. And with that level of consumption pegging it as a highly competitive consumer sector, McDonald's wants to raise the profile of its hot beverage brand and lure coffee drinkers to...
Tags: General, Advertising, Food & Beverage, McDonald, British Coffee Association, B-to-C


Harry’s Eyes Future Product Launches With New Marketing Boss Gabby Cohen

After securing $155 million in new capital investment last month, shaving equipment manufacturer Harry's has hired Gabby Cohen to be its global head of integrated marketing and communications from subscription fashion service Rent the Runway. Cohen, who started working with the company as a consultant in December, will now take on the new role working...
Tags: Ecommerce, General, Advertising, Harry, Cohen, Gabby Cohen, CMO Moves, B-to-C


Why Cadbury Is Promoting Independent Chocolate Retailers

John Cadbury opened his first shop on Birmingham's Bull Street in 1824, and it would grow to become Britain's most established chocolate brand, producing chocolate bars such as Caramel, Dairy Milk and Wispa. Now, with the Great British High Street continuing to witness closures among independent retailers, the Mondelez-owned brand has decided to promote shopping...
Tags: Advertising, Britain, Birmingham, Food & Beverage, Mondelez, John Cadbury, Bull Street, B-to-C


Unilever’s Lux Supports Olympic Medallist Caster Semenya’s Fight to Compete at Next Games

Caster Semenya, the South African Olympic medal winner who is battling to compete in the delayed Olympics in Tokyo, has now found support from Unilever-owned soap brand Lux. Semenya is fighting a ban from World Athletics for having a natural high level of testosterone, despite being legally recognized as a woman. In response, Lux has...
Tags: Advertising, Unilever, Tokyo, Lux, Caster Semenya, World Athletics, Brand Purpose, Women In Sports, Sports Marketing, B-to-C, Lux Semenya


How Albert Einstein Will Help Promote Energy Saving in Britain

What would Albert Einstein say about today's hand-held tech revolution? Or the efforts to control its energy consumption? Smart Energy GB has set out to answer that in a smart new ad campaign that shows the father of modern physics sitting up in his bathtub, delighted with the ease of digital technology. In a CGI...
Tags: Technology, Advertising, Sustainability, Britain, Albert Einstein, Smart Energy Gb, B-to-C


H&M Offers Young Men Free Suits in Campaign to Inspire Confidence in Job Hunt

In every job interview, it's important to dress to impress. But not every young man owns a suit, nor does he have the money to invest in one. This is an issue international clothing retailer H&M has highlighted in its latest ad campaign, which unveils its free 24-hour suit rental service to help young men...
Tags: Advertising, Retailing, Fashion & Apparel, B-to-C


This Terrifying Animation is Running in the UK to Promote Mortgage Lender

With the aim of taking uncertainty out of interest-rate transactions, mortgage lender and home-buying company Habito has released a distinctive animated campaign that certainly isn't for children. The 30-second spot from Uncommon Creative Studio, is the seventh installment in its "Hell or Habito" campaign, and this one, dubbed "Don't Get Stung," is potentially the most...
Tags: UK, Advertising, Creative, Don, AdFreak, Habito, B-to-C


Premier Inn, UK’s Largest Hotel Chain, to Woo Back Guests With ‘Rest Easy’ Focus

Premier Inn, the U.K.'s largest hotel chain, has returned to television for the first time in more than three years with a "Rest Easy" message designed to reassure wary travelers it's safe and comfortable as lockdown restrictions ease. The campaign is Premier Inn's first work since Leo Burnett was appointed to be its advertising agency...
Tags: UK, Hotels, Advertising, U K, Leo Burnett, Travel & Transportation, B-to-C


KFC France Spotlights Drive-Thrus as It Aims to Double Number of Restaurants

Yum Brands is on a mission to double the number of KFC restaurants in France over the next five years. Released on April 14, its latest spot, created by Havas Paris, focuses on the increasing importance of the drive-thru service during the pandemic. "Crispy" is the first work produced by Havas Paris since it won...
Tags: France, Advertising, Kfc, Food & Beverage, Havas Paris, B-to-C, KFC France Spotlights


Energy Company Makes Spotify Playlist to Reduce People’s Climate Crisis Concerns

European energy company Vattenfall has produced a Spotify playlist to help people who are losing sleep over the climate crisis. The "Super Soothing Climate Progress Engineering Tracks" allow listeners to hear the technical details around energy production, hydroelectric power and electric vehicles. The latest spot in Nord DDB's pan-European "What's Happening" campaign promotes a playlist...
Tags: Climate Change, Advertising, Creative, Vattenfall, Brand Purpose, Energy company, B-to-C


The Flame of Creativity: A Look at the Burger King Work Produced During Fernando Machado’s Reign

Standing on the stage of a Manhattan cinema in 2019, Fernando Machado, the poster child for the marketing sector of the last 7 years, said a campaign for Burger King (BK) once made him "want to throw up in my mouth." The campaign he was referring to was a 2012 ad featuring Aerosmith frontman Steven...
Tags: Advertising, Creative, Manhattan, Aerosmith, Content Strategy, Food & Beverage, Fernando Machado, B-to-C


Moonpig Introduces New Pig Logo and Cute Mascots in Costumes

Pigs might fly one day, but British online greetings card company Moonpig, which recently floated at a value of ?1.2 billion ($1.65 billion) has just introduced a new logo and mascots that will be staying firmly on the ground. In a new 30-second spot from creative agency Creature, the Moonpigs will represent different ideas featured...
Tags: Advertising, Creative, Moonpig, B-to-C, Moonpig Introduces New Pig Logo


Moonpig Introduces Cute Mascots in Costumes as Online Card Company Embraces its Roots

Pigs might fly one day, but British online greetings card company Moonpig, which recently floated at a value of ?1.2 billion ($1.65 billion) has introduced some new mascots that will be staying firmly on the ground. In a new 30-second spot from creative agency Creature, the Moonpigs will represent different ideas featured in the online...
Tags: Advertising, Creative, Moonpig, B-to-C


Why Beer Brand Desperados Is Planning for Hybrid Events Even After the Pandemic Ends

From virtual raves in Dracula's castle to holograms allowing customers to attend virtual DJ sets to save shuttered bars and nightclubs, tequila flavored-beer brand Desperados has been on a learning curve of digital innovation. Over the last year, the Heineken-owned brand has followed others in learning how to overcome the physical restrictions on in-person events....
Tags: Advertising, Beer, Heineken, Dracula, Marketing Innovation, Desperados, Spirits & Cannabis, B-to-C, Event and Trade Show Marketing


Disney Is the Latest ‘Human Brand’ to Join Forces With Chewy

Online pet retailer Chewy is no stranger to brand tie-ups and its most recent partnership is with one of the most beloved brands in America: Disney. The platform recently launched an exclusive 400-piece line, the Disney Collection, which it designed in-house. Chewy's Disney collection includes toys, apparel, collars and beds with characters from Pixar, Star...
Tags: Ecommerce, Advertising, Disney, America, Disney Collection, B-to-C


Peloton and Adidas Join Forces on Apparel

Fitness phenomenon Peloton is doubling down on the athleisure wear trend in a new partnership with athleticwear giant Adidas. On March 18, the fitness brand announced a new 11-piece line--the Adidas x Peloton SS21 collection--which includes shorts, hoodies, tees, sports bras and joggers designed in collaboration with Peloton instructors. Ranging from $30 to $85, the...
Tags: Advertising, Adidas, Peloton, 2021 Outlook, B-to-C, Adidas Join Forces on Apparel


Ace Hardware Wants DIY Procrastination to End on April 3

Mark your calendars: Home improvement retailer Ace Hardware is the latest brand to embrace unconventional holidays after announcing April 3, 2021 as "Some Day"--a day to stop procrastinating and dig into your DIY home improvement project. From National Promposal Day in March to National Avocado Day in July, there's literally a day of observance now...
Tags: Advertising, B-to-C