Posts filtered by tags: B2b[x]


How Your Website Can Be Your Biggest Digital Strategy Opportunity

Building a website is easier than ever. It is the foundation of your digital strategy and is one of the most effective means of advertising your products. Lead Generation A website helps you generate leads while you are asleep. More than 80% of customers research a product online before purchasing it. This means that they visit Google and type the keywords related to the product, such as the ‘Best Casual Trousers.’ You can optimize your website in the search engines to boost the chances of par...
Tags: Google, Marketing, B2b, Digital Marketing, Consumer, Effective Marketing Channel A

6 B2B Content Strategy Pitfalls to Avoid

In the marketing world, content marketing is crucial for businesses to scale, or even get discovered. We all know that; so, what we are NOT going to discuss in this post is the importance of content marketing. Instead, we’ll talk about how to avoid six pitfalls in your B2B content strategy. Let’s proceed with two eye-popping quotes regarding content marketing investment: “Content creation is the area of content marketing where there has been the   increase in spending over the last 12 months ...
Tags: Google, Facebook, Time, Marketing, Linkedin, Content Marketing, B2b, Henry David Thoreau

Exploring RollWorks for ABM and B2B Marketing

Rollworks is a display focused advertising platform specializing in ABM and B2B marketing. Read more at
Tags: Pinterest, Seo, Artificial Intelligence, Quora, Display, Programming Languages, B2b, Lead Gen, Adroll, Event Marketing, ABM, Great Place to Work, Data Studio, Best Place To Work, Hanapin Vision, Lead Flow

Marketing Psychology in 2019: Make Your Mark Digitally

As marketing professionals, we do market research, develop buyer personas, conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. One skill set that separates great marketers from good ones is the ability to understand how and the why behind people’s thought processes, which leads to their consuming behavior and habits. There are numerous articles on this topic explaining how to leverage psychology in marketing. However, consumers, e...
Tags: Instagram, Marketing, CMO, B2b, Dale Carnegie, Consumer, Abraham Maslow, MASLOW, Engagement Marketing, U S Census Bureau Millennials

Understanding the Difference Between a Sales Lead and Prospect

Sales teams are the lifeblood of any organization. Whether large or small, businesses rely on sales. Seems like an obvious thing to say, but closing sales is also one of the hardest things to do.  We could talk all day about marketing qualified leads (MQLs) or sales qualified leads (SQLs). But the primary goal must be focused on getting leads and prospects into the sales funnel. But what is a lead and what is a prospect? This blog distinguishes between the two so you can focus on creating marke...
Tags: Google, Marketing, B2b, Lead Management

Insights on How to Achieve the Greatest Marketing Impact

Not all marketing activities are created equal. Some yield great results. Some involve lots of marketing effort. Some take more sales resources. Some have clear objectives, others happen because it’s always been that way. But with so many opinions from across the business about what marketing activities are the best, it’s hard to keep focused. Figuring how marketing can achieve the greatest impact and how to demonstrate it, was top-of-mind at Marketing Nation Engage in London. Here’s what marke...
Tags: London, Marketing, CMO, B2b, Consumer, Marketing Metrics, Marketing Nation Engage

How a B2B Integration Solution Impacts Your Bottom Line

Any wise business owner is always on the lookout for opportunities to better connect with target customers. For instance, you may have spent an inordinate amount of time in improving… Read more » The post How a B2B Integration Solution Impacts Your Bottom Line appeared first on
Tags: Business, Management, B2b, Info Tech, Business Solutions

7 Social Media Tips for Small Business Success

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Most are unaware of native analytics available in all major social networks and don’t know how to integrate their online and offline marketing activities or how to automate their social scheduling. In this blog, I will show you seven important social media marketing tips that every small business...
Tags: Facebook, Marketing, Social Media Marketing, Vsco, B2b, Consumer, Hashtagify, Right Channel, Ritetag, Social Media Tracker

How We Boosted Conversions 4x by Revolutionizing the Form

Boosting conversion rates is a constant battle for marketers. According to data collected by Snap Agency , businesses are spending $75,000 on marketing every year, on average. That’s a huge money pit that could be going to waste if you’re not convincing people to buy. My team and I were looking for a way to create substantial growth without needing an acquisition. Instead, we focused on our conversion rate, starting with the form. We asked ourselves; “how can we not only increase the number of ...
Tags: UK, Marketing, B2b, Arbor Networks, Consumer, Nielsen Norman Group, Lead Management

4 San Diego Startups Ring in New Year With New Venture Dollars

Heads of some local tech startups—or at least their lawyers—stayed busy over the winter holiday. Four reported raising $10 million or more within days of the New Year, according to recent filings with securities regulators.While the softening stock market may have ruined a few holiday breaks, these San Diego software companies were undoubtedly raising a glass in celebration of their successful fundraising efforts.—LeadCrunch raised about $17.5 million in two financing rounds, according to a pai...
Tags: Deals, Startups, Trends, Tech, Software, SaaS, San Diego, Financing, Target, Cbre, B2b, Enterprise Software, Matt Ellis, National blog main, San Diego blog main, San Diego top stories

Three Examples of Content Marketing to Enable Your Sales Channel

If you sell through a sales channel and especially if you sell through an independent sales channel, a portion of your marketing effort goes towards enabling their sales effort. That’s old news. Most B2B marketing started by creating sales collateral to put in the hands of the sales staff. Then came the “consumerization” of B2B marketing where marketers connected directly with prospects and customers via digital channels and began building trust and laying the groundwork for preference. How mar...
Tags: Facebook, Microsoft, Linkedin, Engagement, B2b, Blackrock, Branding, Digital Content, Best Practices, Interactive Marketing, Freddie Mac, State Street, Donald Miller, Brand Strategy, Data & Insights, John W Thompson

Three Predictions for Brand Marketers in 2019 (It's All About the Data)

If I really knew what was coming down the pike, I would quietly invest in the market that benefits from my so-called predictions and be done with it. I am not much of a gambler. Still, that doesn’t mean I am wrong, but I certainly acknowledge that I might be. With that bold statement of confidence, here are my quick predictions for marketers next year:   Brands will need to take a stand on marketing and customer data stewardship Brands need to protect their customer’s data in two ways. The firs...
Tags: Amazon, Facebook, California, CMO, Customers, B2b, Branding, Forrester, Best Practices, Interactive Marketing, Trump, Nytimes, Consumer Marketing, Turow, Brand Strategy, Data & Insights

[Infographic] 2019 Predictions & Trends for Fearless Marketers

2018 brought value over volume and evidence of fearless marketing all around the world. It brought marketers a seat at the revenue table. Now, the real question is: what are we going to do with it all? New beginnings, and therefore a new year, are always exciting to me. There’s a new calendar to fill with meetings, personal goals to crush, and ambitions to chase after. And of course, there’s also writing the previous year for a good six weeks before I stop having to say the date out loud as I wr...
Tags: Marketing, B2b, Marketo, Modern Marketing, Don, Consumer, Febru

Following Sale of Haiku Deck, Adam Tratt Reflects on Startup Life

The idea for Haiku Deck, a Seattle startup that makes software for putting together short, image-heavy presentations, only came about after its founders’ original plan to build a development shop for social network games failed to gain sufficient traction.Now, years later, Haiku Deck co-founders Adam Tratt and Kevin Leneway’s decision to switch to developing slideshow-building tools looks to have been a savvy one. This week, Tratt announced that BookRags, a Seattle company which provides online...
Tags: Apple, Ipad, Startups, Microsoft, Trends, Tech, Vc, Artificial Intelligence, Software, Machine Learning, Ai, Seattle, Edtech, TechStars, Presentations, B2b

How to Survive and Thrive This Holiday Season and Beyond

Some businesses reportedly get  18 to 20% of their annual sales  between Thanksgiving and the cut-off date for Christmas delivery, so there is pressure and monetary incentive to make sure those few weeks run as smoothly as possible. Owners must keep up with demand while managing depleted budgets, employees’ holiday vacation time, and the ever-increasing costs to keep up with it all. All that said, the holidays can be a boon for business. Black Friday, named for the day when retailers move out of...
Tags: Marketing, Digital, Harvard Business Review, B2b, Modern Marketing, Host, Consumer, KPI, Facebook Twitter and Instagram, PMG

28 Remarkable Sales Stats Leaders Need to Know for 2019

It’s that time of year when sales, marketing, and business pundits share predictions for what’s to come in 2019. You can hardly open a website, newspaper, or social media site without reading someone’s forecast. Everyone has their own opinion for what the year ahead holds. These opinions vary widely, many times contradicting one another. This leaves sales leaders scratching their heads trying to figure out where the opportunities are for their organization and what they need to prepare for going...
Tags: Value, Marketing, Sales, B2b, RAIN Group Center for Sales Research

How to Improve Lead Generation with Microsurveys

What Are Microsurveys? Generating marketing qualified leads is one of the highest priorities for innovative marketing professionals. However, over 50% of marketers admit struggling with lead generation . If this sounds familiar, then you probably also know that the key to generate well-qualified leads and move them through the funnel faster is to get to know them better and use the data to drive smarter marketing campaigns. One idea is to use data enrichment tools. However, they won’t give you...
Tags: Marketing, B2b, Nps, Consumer, Lead Management

Solving Sales & Marketing Alignment Challenges with Insights from 80 Marketing Leaders

Marketers around the globe have issues aligning with their sales teams to create a true partnership. But there are ways to ease the burden and create a working partnership that creates a better customer experience. At our recent Marketing Nation Engage event, marketing leaders gathered to learn. One of the most significant opportunities we found was in creating a sales and marketing partnership to better facilitate alignment. Here’s what marketing leaders find most challenging about sales and m...
Tags: Marketing, CMO, Salesforce, B2b, Consumer, Sales Marketing Alignment

The Practical Guide to Artificial Intelligence for Marketers

Today’s marketers are in the early stages of transforming how they identify, execute, and evaluate campaigns leveraging new and innovative technology: artificial intelligence (AI). As digital-savvy customers expect more sophisticated and personalized experiences, marketers can lean on AI advancements to seamlessly deliver what they crave. From AI-enabled chatbots that offer specific recommendations based on past behavior to intelligent solutions that improve decision making by analyzing ream...
Tags: Marketing, Artificial Intelligence, Gartner, B2b, Consumer, Artificial Intelligence for Marketers, Message Customers, Areas for Strategic Application

Distracted by New Technology? You Probably Aren’t Giving Your Website the Attention It Deserves

Let’s face it: The marketing world moves quickly. So quickly that as you chase down the latest and greatest channels and tools available, it’s possible to lose sight of the very foundation that enabled you to get this far. It’s important to position your brand where people spend their time, and having your marketing team experiment with creative new channels, such as new social media platforms, is vitally important. However, C-suite leaders must remain focused on the facts through all the fads a...
Tags: Google, Marketing, B2b, Digital Marketing, Kissmetrics, Martech, Consumer, Marketing Insider Group, An American Marketing Association

ExactTarget’s McCorkle Hatches MetaCX to Improve Software Experience

Scott McCorkle, one of Indiana’s more seasoned software executives, is back in the startup arena with MetaCX, a High Alpha-backed company focused on “customer success” software.MetaCX launched last week with $14 million in seed funding led by Los Angeles-based Upfront Ventures. Upfront Ventures partner Kobie Fuller will join the MetaCX board along with McCorkle and Scott Dorsey, managing partner at Indianapolis startup “studio” and investment firm High Alpha, where MetaCX was incubated.Dorsey w...
Tags: Startups, Entrepreneurship, Funding, Los Angeles, Trends, Indiana, Indianapolis, It, Vc, Software, Innovation, Venture Capital, Salesforce, Upfront Ventures, B2b, Enterprise Software

How to Spot When Advertising Is Led by a Quadropoly

When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But this pair no longer reigns supreme: Amazon has established itself as the third member of this triopoly of advertisers. Though the triopoly has been going strong, it’s only a matter of time before it becomes a quadropoly. Hear me out. There might not be an emerging fourth player right this moment, and there might not necessarily be a competitor on the horizon...
Tags: Apple, Google, Amazon, Facebook, Instagram, Microsoft, Time Warner, Marketing, B2b, AppNexus, Digital Marketing, AT T, Google Facebook, Facebook Google, Consumer, Amazon Facebook

How to Improve Your Social Media Channels

Having a social media presence is vital in today’s online marketing atmosphere. You’ll attract new customers, learn from your competitors, and engage with current customers. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Spending at least some of your marketing time improving your social media channels is a smart investment. Here are nine things you can do today to make your social media pag...
Tags: Facebook, Post, Marketing, Linkedin, Social Media Marketing, B2b, Intrepid Travel, Consumer, Facebook LinkedIn Twitter Google, Cherry s Industrial Equipment, Burger Revolution

IBM Goes All In On Cloud And Sends Collaboration And Experience Products To HCL

IBM’s journey to rebalance its enterprise software portfolio around areas such as AI, hybrid cloud, and supply chain shifted into high gear with an agreement to sell a group of its collaboration and experience products to HCL Technologies for $1.8 billion, as announced on December 6. The products involved in the deal are: Notes, Domino, and Connections for collaboration, Appscan and BigFix in the security arena, plus several […]
Tags: Security, Cloud, Ecommerce, Marketing, Software, Commerce, Collaboration, Services, Ibm, UNICA, Acquisition, B2b, Portal, Digital Business, HCL, HCL Technologies

7 Secrets for a Successful Sales Career

Sales can be the perfect place to develop a skillset in a constantly evolving industry where you can earn a great living. However, it’s hardly a cakewalk. A Harvard Business Review article on salesperson attrition notes that businesses can expect turnover rates of up to 27%. That’s mainly because sales is hard (though not impossible). In other words, plan to give up easy street for an enormous opportunity. What makes sales so tough, especially for newbies? Many companies have an onboarding progr...
Tags: Marketing, Sales, Dress, Harvard Business Review, B2b, Consumer, Time Suck of Office Drama

12 Best B2B Marketplaces of 2018 With Top Standings

The business to the business industry has grown exponentially in the last decade. If you’re not familiar with what B2B websites are: is a platform that allowing commercial transaction businesses among. This is usually done when sourcing materials. B2B Marketing is a tough pill to swallow which is why these top platforms help small b2b business in many ways. China has the highest number of B2B marketing agencies in the world, followed by the USA, India and Hong Kong. Below is a list of the world’...
Tags: Google, Amazon, Ecommerce, South Korea, Hong Kong, Business, Ebay, China, India, Marketing, US, Sales, San Francisco, Seo, European Union, Taiwan

“Crap” Content Continues To Describe B2B Marketing – Don’t Let It Describe Yours

In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” – a work of thought leadership genius that I still tell marketers to read today. In just 50 PowerPoint slides, Velocity Partners explains why the current deluge of marketing “content” won’t serve buyers and what […]
Tags: Ecommerce, B2b Marketing, Content Marketing, B2b, Content Strategy, Doug Kessler, Velocity Partners, Buyer Engagement

Secrets for Leveraging Video on Lesser-Used Social Media Platforms

The heavy hitters of social media get all the attention, but they’re far from the only players in the game. Facebook (and its photogenic friend, Instagram), Twitter, and YouTube dominate online discussions, but what about the not-so-little guys in the shadows? Sites like Reddit, Tumblr, Quora, and Pinterest offer plenty of opportunities for marketers savvy enough to spot it. True, these platforms are not as marketing friendly as the biggest sites, but that’s why they made this list. These sites ...
Tags: Facebook, Pinterest, Marketing, NFL, Social Media Marketing, Quora, Reddit, Tumblr, B2b, Social Media Platforms, Consumer, Pinterest Pinterest, Tumblr Tumblr, Instagram Twitter and YouTube, Reddit Tumblr Quora, Florida Reddit

4 Must-Have Design Features for a Highly Converting B2B Website

The intention of a B2B website is not always the same as it is for B2C. Of course, it is still a tool that is used to attract and convert customers. But, in B2B, a conversion does not always mean a sale. Since the buyer’s journey for a B2B transaction has more stages than that of the typical B2C, any action that moves a potential customer from one step to the next can be considered a conversion. Since this process is about moving a buyer closer to the final decision phase, each conversion step m...
Tags: Marketing, Sales, Cta, Google Analytics, ERP, B2b, Website Design, Magneto, DemandGen, B2B sales, Source Customer Journey Focused Content Content

How to Improve Your Conversion Rate with a Great UX

No marketing manager today is satisfied with his or her website. Whether the sticking point is usability or conversions, there is always room for improvement. When I’m presenting at a conference, I always say to the crowd, “Raise your hand if you’re satisfied with how your site converts.” And nobody ever raises his hand. Digital capabilities are becoming faster every day. With more to engage with, it’s no wonder marketers are settling for a site that’s just OK. They might not have the means to c...
Tags: Marketing, Digital, B2b, Digital Marketing, Consumer, Eyetrack III, UX Booth