Posts filtered by tags: B2b-marketing[x]


 

B2B Marketing: 3 Tips That Will Guarantee Your Breakthrough On Instagram

Instagram offers a unique yet useful platform in looking for solid opportunities for any B2B marketing campaign. The post B2B Marketing: 3 Tips That Will Guarantee Your Breakthrough On Instagram appeared first on Young Upstarts.
Tags: Startups, Instagram, B2b Marketing, Social Media Marketing, Others


Three Reasons Why Your CEO Should Embrace An Audience-Focused Go-To-Market Strategy

It’s important for organizations to unite around an audience-focused go-to-market strategy. To do this effectively, it’s imperative to get executive buy-in. CEOs have enough on their plates, so how can portfolio marketers get their attention? First, make sure your CEO knows that organizations that put the customer at the center of strategy, leadership, and operations – which Forrester calls customer-obsessed – grow revenue and profitability more than twice as fast as companies that don’t. Focusi...
Tags: Marketing, B2b Marketing, Forrester, B2B research, Portfolio Marketing


Five Areas B2B Sales Leaders Are Prioritizing In 2022: Straight From The Source

Talking with sellers is like measuring weather patterns; you find out quickly which way the wind is blowing. And the topics Forrester clients ask about often reveal emerging trends. So what’s top of mind for B2B sales teams? I created a list of the top five topics revenue leaders asked me about in my first […]
Tags: Marketing, Sales, B2b Marketing, Forrester, Age Of The Customer, Organizational Design, Sales Strategy, Sales Enablement, Chief Marketing Officer, Sales Operations, Channel Sales, Sales Technology and Services, Chief Sales Officer


How Sales Leaders Can Generate More Pipeline

“My sales team has too many opportunities and too much pipeline” said no sales leader. EVER. Recent changes in B2B buying habits offer sales and marketing leaders a unique opportunity to adopt a new approach to building pipeline that will support reps’ quota attainment efforts. Sales Leaders Don’t Care About Leads-They Care About Opportunities Let’s […]
Tags: Marketing, Sales, B2b Marketing, Age Of The Customer, Sales Strategy, Sales Planning, Sales Productivity, Chief Sales Officer


B2B Marketers: It’s Time To Ditch Sourcing Metrics

Marketing sourcing metrics aren't meeting the needs of B2B marketing organizations and continue to fall out of favor. Here's why to ditch them and move on to something better.
Tags: Marketing, B2b Marketing, Marketing Operations, Marketing Measurement & Optimization, Time To Ditch Sourcing Metrics


On The Eve Of Another COVID-19 Year, Planning Matters More Than Ever 

Amid lingering uncertainty, it may be tempting to question the value of long-range planning. The post-COVID landscape will look very different from the landscape pre-COVID — and B2B leaders who are unprepared will lose out.   
Tags: Video, Marketing, B2b Marketing, Customer Engagement, Marketing Strategy, Age Of The Customer, Marketing Operations, Chief Marketing Officer, account-based marketing (ABM, CMO Trends, Marketing Annual Planning


MVP: Baseball, Product Development, And B2B Content Strategy

Make your minimum viable content your most valuable content by ensuring it addresses your audience needs and helps you score home runs. 
Tags: Marketing, B2b Marketing, Age Of The Customer, B2B research, Content Strategy and Operations


Unknown Equals Unused: Fix Findability To Increase Content Usage

Buyers and sellers alike want immediate, relevant content, but often miss valuable but non-standard content that could advance the sale. Marketing and sales enablement can increase content usage by making sure file names convey unique value.
Tags: Marketing, B2b Marketing, Sales Enablement, Content Strategy and Operations, Campaign Planning And Implementation


KPIs Reinvented — Dust Off Antiquated Measurement

Sourcing KPI don´t support the complexity and measurement of marketing activities or ROI optimization. A new set of KPI is required.
Tags: Marketing, B2b Marketing, Data Analysis, Age Of The Customer, KPI, Chief Marketing Officer, Data Insights, Marketing Technology (martech, Marketing Measurement & Optimization


B2B Marketing Event Trends: Virtual Is Here To Stay; Hybrid Is On The Way

The past 18 months have seen B2B events undergo the most profound period of change this century. At the start of the pandemic marketers were forced to adopt virtual events. As protective vaccines became available, we’re now starting to see initial signs of in-person event activity returning. But what does the future hold? To help […]
Tags: Marketing, B2b Marketing, Demand, B2B research, Demand and Account-Based Marketing, Demand and ABM Program Design and Execution, Demand Program Delivery Mechanisms


Closing The B2B Trust Gap

We all want to be trusted, and, in turn, we are inclined to trust others. So it is perhaps unsurprising that we have a highly inflated sense of levels of trust, especially in our professional lives. When we asked B2B marketing and brand leaders in Forrester’s 2021 Brand And Communications Survey if they act in […]
Tags: Marketing, B2b Marketing, Forrester, Age Of The Customer, Chief Marketing Officer, B2B research, Customer Experience Measurement, Marketing B2B


Predictions 2022: B2B Marketing Will Leverage Disruption To Structure A Redefined Role

An array of forces has expanded the remit of B2B marketing organizations. Anticipating these five trends can help marketing leaders and teams meet the moment.
Tags: Marketing, B2b Marketing, Personalization, Predictions, Age Of The Customer, Chief Marketing Officer, Promoted, CMO Trends


Predictions 2022: This Is A Year To Be Bold

Forrester predicts more change in 2022 across CX, EX, technology, and marketing. Get a sneak peek at five of Forrester's 2022 predictions, and then download our guide to help inform your 2022 strategy.
Tags: Digital Transformation, Marketing, B2b Marketing, Customer Experience, Innovation, Predictions, Forrester, Age Of The Customer, Digital Business, Digital Disruption, B2B CX, Employee Experience, Pandemic, Promoted, B2B research, Customer Experience Measurement


How B2B Marketing Leaders Will Build A Path To Growth: A Discussion

Forrester CMO Shirley Macbeth interviews VP and Senior Research Director Jennifer Ross on the results of our 2021 Global Marketing Survey, which reveals what B2B marketing leaders are doing and planning to do to weather the ongoing uncertainty.
Tags: Video, Marketing, B2b Marketing, Age Of The Customer, Chief Marketing Officer, Jennifer Ross, Promoted, CMO Trends, Campaign Planning And Implementation, Marketing Annual Planning, Forrester CMO Shirley Macbeth


APAC Marketing Planning For 2022: When “New Normal” Morphs Into “Business As Usual”

Marketing leaders have had an exciting 18 months, if “exciting” is really the accurate word to use. Some would probably argue that “turbulent” is a more accurate description. But as each month rolls into the next, there is no doubt that some semblance of balance and normality is in place today, even if “normal” means […]
Tags: Marketing, B2b Marketing, Asia Pacific, Age Of The Customer, APAC, account-based marketing (ABM


Wechsel von Lead-zentrierten Fokus zu Buying Groups: Der Schlüssel zum Demand- und ABM-Erfolg

As demand and account-based marketing (ABM) leaders look to lay new foundations in 2022, a focus on buying groups and intuitive, highly contextualized experiences will be critical.
Tags: Europe, Marketing, B2b Marketing, Chief Marketing Officer, account-based marketing (ABM, CMO Trends, Der Schlüssel, Campaign Planning And Implementation, Planning Assumptions


Wechsel vom Lead-zentrierten Fokus zu Buying Groups: Der Schlüssel zum Demand- und ABM-Erfolg

As demand and account-based marketing (ABM) leaders look to lay new foundations in 2022, a focus on buying groups and intuitive, highly contextualized experiences will be critical.
Tags: Europe, Marketing, B2b Marketing, Chief Marketing Officer, account-based marketing (ABM, CMO Trends, Der Schlüssel, Campaign Planning And Implementation, Planning Assumptions


Wie Führungskräfte im B2B-Marketing für unberechenbares Wetter planen können

Though the forecast for 2022 remains unsettled, B2B marketing leaders can take decisive steps to set themselves and their teams up for success.
Tags: Europe, Marketing, B2b Marketing, Marketing Strategy, Age Of The Customer, Chief Marketing Officer, Emerging Growth Marketing, Marketing Annual Planning, Planning Assumptions


Demand Program Plays: Get And Move Buying Group Members Through The Waterfall

Traditional acquisition and nurture programs have ignored the reality of how buyers work together. Buyers work as a group to make a unified decision. As organizations embrace the reality of buying groups, demand programs must change from focusing on individuals to opportunities. The new B2B Revenue Waterfall needs demand programs to get new opportunities into […]
Tags: Marketing, B2b Marketing, Campaign Planning And Implementation


Demand Programs — Using Rules To Design Program Flows

Demand marketers need a scalable and repeatable process to support buying group needs while in a demand program. Demand programs have program objectives with corresponding program plays to get and move opportunities with connected buying group members through the B2B Revenue Waterfall. Demand program plays are different types of programs to support demand program objectives of activate, […]
Tags: Marketing, B2b Marketing, Marketing Automation, Marketing Operations, Campaign Planning And Implementation


What’s Next In B2B Content? Five Important Focus Areas For 2022

Content is the backbone of the buyer's journey and the customer experience. Keep it strong with these five best practices.
Tags: Marketing, B2b Marketing, Age Of The Customer, Chief Marketing Officer, Content Strategy and Operations


Moving From A Lead-Centric To A Buying-Group Focus Is Key To Demand And ABM Success

As demand and account-based marketing (ABM) leaders look to lay new foundations in 2022, a focus on buying groups and intuitive, highly contextualized experiences will be critical.
Tags: Marketing, B2b Marketing, Chief Marketing Officer, account-based marketing (ABM, CMO Trends, Campaign Planning And Implementation, Planning Assumptions


How B2B Marketing Executives Can Plan For Unpredictable Weather

Though the forecast for 2022 remains unsettled, B2B marketing leaders can take decisive steps to set themselves and their teams up for success.
Tags: Marketing, B2b Marketing, Marketing Strategy, Age Of The Customer, Chief Marketing Officer, Emerging Growth Marketing, Marketing Annual Planning, Planning Assumptions


In 2022, Channel Marketers Must Prioritize Customer And Partner Value

A focus on enhancing partner experience and generating customer value are key to channel marketing success in the year ahead.
Tags: Marketing, B2b Marketing, Marketing Strategy, Age Of The Customer, Chief Marketing Officer, Channel Marketing, Marketing Annual Planning, Planning Assumptions


The Buyer’s Journey Is The Portfolio Marketer’s Key To Planning For 2022

Understanding how today's buyers gather information and being ready to educate and engage with them, wherever they are, is more important than ever.
Tags: Marketing, B2b Marketing, Portfolio Marketing, Marketing Annual Planning, Planning Assumptions


The Keys To Better Post-Sale Customer Relationships In 2022

Existing customers account for more than three-quarters of annual revenue for B2B organizations, Forrester data shows. Find insights to deepen customer relationships in our Customer Engagement Planning Assumptions 2022 report.
Tags: Marketing, B2b Marketing, Customer Engagement, Marketing Strategy, Forrester, Age Of The Customer, Chief Marketing Officer, Marketing Annual Planning, Planning Assumptions, Better Post Sale Customer Relationships


Marketing Operations Wears Many Hats: Find The Best Fit For 2022

Where should you focus your efforts in 2022 to deliver the best possible customer experience and better organizational performance? Start with these five areas.
Tags: Marketing, B2b Marketing, Marketing Operations, Data Governance, Marketing Measurement & Optimization, Planning Assumptions


The Top Nine Emerging-Company CEO Expectations For Marketing And Sales Leaders

To successfully scale the business for growth, revenue engine leaders at emerging-growth companies must share the same goals. Those goals must also align with the CEO’s expectations, which change as the company moves through the early-growth, extended-growth, and prepare-for-exit stages. Nancy Maluso and I recently interviewed CEOs from emerging companies — which Forrester defines as […]
Tags: Marketing, Sales, B2b Marketing, Forrester, Age Of The Customer, Chief Marketing Officer, B2B research, Emerging Growth Marketing, Marketing Annual Planning, Emerging Growth Sales, Top Nine Emerging Company, Nancy Maluso


Common Total Economic Impact™ (TEI) ROI Modeling Questions Answered

Answers to a few common questions that we hear from clients around constructing financial models and common ways in how Forrester approaches modeling them.
Tags: Marketing, B2b Marketing, Forrester, Sales Enablement, Business Value


For B2B Marketers, This Is The Next Best Thing To Time Travel

It's impossible to know what the future holds for marketing campaigns in development. But you can audit your progress and course-correct when needed.
Tags: Marketing, B2b Marketing, Age Of The Customer, Chief Marketing Officer, Promoted, B2B research, Campaign Planning And Implementation, Marketing Annual Planning