Posts filtered by tags: B2b-marketing[x]


 

Follow The ABM Road Map To Recruit The Right Channel Partners

As the artificial distinction between account-based marketing (ABM) programs and everything else we do in B2B continues to dissolve, more firms are realizing that they can leverage the same account-centric strategies, tactics, and technologies to improve the performance of every aspect of their businesses. That includes partner marketing programs, which face two significant challenges today. […]
Tags: account-based marketing (ABM, B2B, B2B marketing, Channel Partners, Partner & Affiliate Marketing, partner relationship management (PRM, ABM, Channel Marketing, Partner Marketing


80+ New Social Media Marketing Statistics for B2B Marketers

The post 80+ New Social Media Marketing Statistics for B2B Marketers appeared first on Online Marketing Blog - TopRank®.
Tags: Social Media, Seo, B2b Marketing, Social Media Marketing, B2b Social Media Marketing, Social Media Marketing statistics, B2b Marketing Statistics, B2b Statistics, New Social Media Marketing Statistics


How to Intertwine Online & Offline Tactics to Cultivate B2B Influencer Relationships

Effective B2B influencer marketing is rooted in brands developing and nurturing relationships —relationships with individuals who have the relevant topical expertise, reach, and resonance to align with the goals of the brand. Of course, those relationships are often cultivated in the digital realm via social media, email, and audio or video conferencing. And that's OK. We've all gone digital. But there’s simply no replacement for face-to-face communication—and B2B marketers may have ...
Tags: Seo, B2b Marketing, Influencer Marketing, Sap, Online Marketing, Toprank Marketing, Gertrude, Host, Ann Handley, Lee Odden, MarketingProfs B2B Forum, Eric Kavanagh, Bloor Group, Max Wessel


The Community Imperative: Engaging in Conversations Rather Than Disseminating Information

What does effective marketing engagement look like? In the common model we see today, it’s something like this: Brands push out relevant messaging, hoping to compel a response or interaction that leads to a conversation (and maybe ultimately a conversion). This can be anything from a comment on a social media post to a chat window initiation. Nothing wrong with that. These back-and-forths between brands and individuals are important ingredients toward building trust and loyalty. The pro...
Tags: Apple, Google, Facebook, Seo, B2b Marketing, Content Marketing, Bank Of America, Green, Starbucks, Intuit, Ugc, Seth Godin, Godin, Sephora LEGO, Mary Green, QuickBooks Community


7 Top B2B Influencer Marketing Trends for 2020

While there are some who think the expression "influencer" is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there's good reason for increased confidence: The 2019 Content Preferences Survey from DGR reports 95% of respondents favor credible content from industry influencers as a top preference, a 30% increase compa...
Tags: Youtube, Seo, Linkedin, B2b Marketing, Influencer Marketing, Sap, Toprank Marketing, B2b Influencer Marketing, Ashley, DGR, World Federation of Advertisers, Influencer Marketing Trends, Allen Gannett, Seth Bridges, B2b Marketing Trends, Martech Influencer


Content Curation Inspiration: Types, Examples, & Use Cases for B2B Marketers

If you create and share content, curation is part of your B2B marketing strategy. From seasoning a blog post with key third-party statistics to sharing an interesting article from an industry publication or influencer across your social channels, you’re curating. But content curation has a place beyond adding an insight or two to your content. With large volumes of information available today and short attention spans, curation allows content marketers to create more convenient,...
Tags: Instagram, Seo, B2b Marketing, Content Marketing, Salesforce, NICK, Sap, Content Curation, Toprank Marketing, ERM, Lee Odden, EHS, B2b Content Marketing, Nick Nelson, Antea Group, Digitalist Magazine


Do Your Homework: Selecting the Right Influencers for Your B2B Brand With Tips from the Experts

The influencer identification, validation, and recruitment process is time consuming, resource intensive, and high stakes. Without the right mix of influencers to drive awareness, intrigue, conversation, and action, your marketing initiatives will miss the mark with your audience and fall short of expectations. But how? How do you artfully and strategically find, vet, and entice industry experts to partner with you? You need to do your homework—and fortunately, insights from several seasoned...
Tags: Seo, B2b Marketing, Dell, Influencer Marketing, Sas, Digital Strategy, Interactive Marketing, B2b Influencer Marketing, Lee, Ashley, Martin Jones, Cox Communications, Lee Odden, Dun Bradstreet, SAP Ariba, Lucy Moran


Trust Factors: The (In)Credible Impact of B2B Influencer Marketing

Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. And much like real money, it needs to be earned; the risks of attempting to counterfeit trust are grave. In the first installment of our Trust Factor series, we discussed how creating best-answer content serves a long-term trust-building strategy . Today we’ll examine the ways in which partnering with influencers can provide a dramatic boost to your brand’s credibility and authority in t...
Tags: Instagram, Seo, B2b Marketing, Cisco, Influencer Marketing, Sap, Toprank Marketing, Ashley, Lee Odden, Prophix, Linda Hamilton, Influencer Marketing Hub, Chris Paine, Trust in Marketing, Trust Factors, trust in B2B marketing


What Does It Take to Sell to the New B2B Buyer?

It’s never been easy to sell to B2B buyers. Today, however, there are new challenges making it even more difficult. The number of people involved in B2B purchasing is rising, the B2B sales cycle is lengthening, and expectations for salespeople are increasing, just to name a few. I checked in with Demand Gen Report’s latest B2B Buyers Survey to see what insights it offers on how to sell to B2B buyers. Here’s what you need to know. More people are involved in the B2B buying process There are bet...
Tags: Sales, Linkedin, B2b Marketing, Sales & Marketing, B2B sales, Demand Gen Report, B2B Buyer's Survey


B2B Social Media Shakeup: 4 Developments That Have Caught Our Eye

Following scandal, criticism, and calls for more privacy and relevancy, social media giants are working hard to recapture their original allure as safe communities and conversation destinations. And while platforms are ardently focused on heightening the everyday user’s experience, the movements we’ve seen so far in 2019 signals that B2B brands will still have some things to look forward to. This is a teeny sampling of the social media headlines we saw in the first quarter of 2019 a...
Tags: Facebook, Mark Zuckerberg, Twitter, Instagram, Social Media, Seo, Linkedin, B2b Marketing, Facebook Messenger, Facebook Groups, Jack Dorsey, NICK, Chris Anderson, Dorsey, Toprank Marketing, San Jose CA


What Does It Take to Sell to the New B2B Buyer?

It’s never been easy to sell to B2B buyers. Today, however, there are new challenges making it even more difficult. The number of people involved in B2B purchasing is rising, the B2B sales cycle is lengthening, and expectations for salespeople are increasing, just to name a few. I checked in with Demand Gen Report’s latest B2B Buyers Survey to see what insights it offers on how to sell to B2B buyers. Here’s what you need to know. More people are involved in the B2B buying process There are bet...
Tags: Sales, B2b Marketing, Sales & Marketing, B2B sales, Demand Gen Report, B2B Buyer's Survey


Less Is More: Time to Cut Content Bloat & Create Content Connections

When it comes to the craft of writing, my favorite luminary is the late William Zinsser. His book, On Writing Well , is — in my opinion — the definitive work covering its stated subject. On Writing Well is an essential read for anyone who wants to elevate their prose. Zinsser’s primary focal area is word economy. “Look for the clutter in your writing and prune it ruthlessly,” he implores. “Be grateful for everything you can throw away. Reexamine each sentence you put on paper. Is eve...
Tags: Seo, Linkedin, B2b Marketing, Content Marketing, Ncaa, Jeff Bezos, Cmi, Toprank Marketing, Charlotte, William Zinsser, Buzzsumo, Rand Fishkin, Ann Handley, Julia McCoy, Brian Dean, Handley


How to Promote Your B2B Podcast

Over 1/4th of the entire population of the United States listens to podcasts at least monthly. That's over 81 million people. What's more, the most avid listeners log six and a half hours a week of listening time. Eighty percent finish every episode in its entirety. There's enormous potential here for engaging an audience. Think about how long someone might stick with a 1,000 word blog post (like this one). Five minutes? Ten? But they might listen to a 25-30 minute podcast on the s...
Tags: Apple, Google, Podcasts, Seo, B2b Marketing, Content Marketing, Cta, United States, Dell, 3m, Online Marketing, Toprank Marketing, Mark Schaefer, Douglas Karr, Dell Luminaries


6 Ways to Bring More Boom! & Less Boring to Your B2B

Is your B2B marketing on the boring side? Here’s how you can ignite a powder-keg of inspiration and burst forth with new content marketing energy to bring more boom and less boring to future B2B marketing efforts. We have six boom-including content marketing antidotes to replace the status quo with inspiration, joy, laughter, energy, enchantment and other powerful marketing elixirs that can help you create relevant, informative, and — above all — memorable content. #1 — Get An Inspiration In...
Tags: Seo, Linkedin, B2b Marketing, Mark Twain, Toprank Marketing, Guy Kawasaki, Joy, Thich Nhat Hanh, Buddhist, Lee, Marie Kondo, Lee Odden, Nick Nelson, Social Media Marketing Influencers, Anne Leuman, Joshua Nite


The B2B Content Marketing Derby: When & Where to Place Strategic Bets

The Kentucky Derby has long been referred to as the fastest and most exciting two minutes in sports. And when it comes to your B2B content marketing efforts, getting your audience to sit on the edge of their seats, glued to your content for two whole minutes can be a major feat. To generate Kentucky-Derby-like attention for your B2B brand, your content marketing strategy needs to leverage the right tactical mix for your audience, industry, product mix, and objectives. However, over the las...
Tags: Google, Amazon, Hollywood, Instagram, Seo, B2b Marketing, Content Marketing, Cisco, United States, Kentucky Derby, Toprank Marketing, Lee Odden, Vidyard, Tim Washer, B2b Content Marketing, YouTube Netflix Hulu


The Future Of Sales Enablement Is The C-Suite

Sales enablement is poised to be a formidable engine of growth in the years to come. Watch the video below to see Principal Analyst Mary Shea lay out her vision of the future of sales enablement, and read her full report, “The Future Of Sales Enablement Is The C-Suite,” to learn what all this means […]
Tags: Marketing, Sales, B2b Marketing, B2b, Sales Enablement, Marketing And Sales Alignment, Mary Shea, Sales Enablement Automation, Sales Readiness


Why Digital Asset Management Matters in B2B Marketing

The post Why Digital Asset Management Matters in B2B Marketing appeared first on Online Marketing Blog - TopRank®.
Tags: Seo, B2b Marketing, Efficiency, Digital Asset Management


Optimize Your B2B Content Performance with an SEO Audit

The post Optimize Your B2B Content Performance with an SEO Audit appeared first on Online Marketing Blog - TopRank®.
Tags: Seo, B2b Marketing, Seo Audit


Dare to Be Different: 5 Fresh Examples of Innovative B2B Content Marketing

The post Dare to Be Different: 5 Fresh Examples of Innovative B2B Content Marketing appeared first on Online Marketing Blog - TopRank®.
Tags: Seo, B2b Marketing, B2b Content Marketing Examples


Top Takeaways from LinkedIn’s New ‘Enlightened Tech Buyer’ Report

Technology is one of the fastest-growing B2B sectors , for reasons that are self-evident. As new solutions and innovations continue to enhance the way businesses operate across every industry, every key department has increasing tech needs and buying power these days. The folks at LinkedIn* recently released a 2019 global report, The Enlightened Tech Buyer: Powering Customer Decisions from Acquisition to Renewal , and it merits attention from marketers of all stripes. As the “enlig...
Tags: Seo, Linkedin, B2b Marketing, Toprank Marketing, B2b Buyers, B2B tech purchasing, B2b Technology Marketing, Tech Buying Committees, Buyers Want Partners Not Sellers Above


10 Inspiring Examples of B2B Influencer Marketing in Action

While Instagram influencer marketing is expected to hit $8 billion in spend by 2020, the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the value of collaborating with influential experts for marketing purposes and count the practice as one of the top 4 tactics planned for 2019, according to a study by Spiceworks of B2B tech marketers in North America and Europe. Many B2B brands are considering engaging influencers for marketing ...
Tags: Europe, Seo, B2b Marketing, Dell, North America, Influencer Marketing, 3m, Sap, Altimeter Group, Penny, Toprank Marketing, Digital Innovation, B2b Influencer Marketing, Mark Schaefer, Leonardo, Content Marketing Institute


Inspiring Examples of B2B Influencer Marketing in Action

While Instagram influencer marketing is expected to hit $8 billion in spend by 2020, the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the value of collaborating with influential experts for marketing purposes and count the practice as one of the top 4 tactics planned for 2019, according to a study by Spiceworks of B2B tech marketers in North America and Europe. Many B2B brands are considering engaging influencers for marketing ...
Tags: Europe, Seo, B2b Marketing, Dell, North America, Influencer Marketing, 3m, Sap, Altimeter Group, Penny, Toprank Marketing, Digital Innovation, B2b Influencer Marketing, Mark Schaefer, Leonardo, Content Marketing Institute


Everything Old Is New Again: Why & How to Refresh B2B Content

Content creation —it’s the linchpin of our B2B content marketing strategies. And have upped their investment in content creation over the past year—more than any other spending area. Without a steady cadence of fresh, quality content we can’t proactively adapt to our audience’s changing needs nor consistently reach, inform, engage, entertain, or inspire action within them. And for most content marketers, this effort is often grounded in creating net-new content. But freshness is the ey...
Tags: Google, Seo, Linkedin, B2b Marketing, Content Marketing, Alexa, Toprank Marketing, Content Optimization, Moz, Jeff Baker, Content Refreshing, refreshing B2B Content, Quartz Mobile, Driver Seat Refreshing


Trust Factors: How Best Answer Content Fuels Brand Credibility

Page one. Answer box. The top result. In the minds of marketers, these prime destinations have largely been associated with SEO success. From the days of keyword-stuffing and algorithmic alignment to more nuanced modern approaches accounting for semantic voice commands , influencer integration , and search intent , edging competitors on that SERP has been a key source of aspiration. As it should be: heightened visibility on Google makes a big difference in terms of driving tr...
Tags: Google, Seo, B2b Marketing, Ppc, San Diego, Toprank Marketing, Brian Dean of Backlinko, Neil Patel, Dean, Lee Odden, SERP, EHS, Social Media Marketing World, Antea Group, Brody Dorland, Trust in Marketing


LinkedIn’s List of 24 B2B Marketers You Need to Know

In honor of it's fifth anniversary, LinkedIn has released a revamped edition of The Sophisticated Marketer's Guide to LinkedIn. The eBook features a powerful array of digital marketing smarties, each who shared their insights and practical advice on how to get the most out of LinkedIn—from optimizing your profile to expanding your network.  The TopRank Marketing team was privileged to work with LinkedIn team to identify, engage, and gather fresh insights from these brightest marketing minds. ...
Tags: Social Media, Seo, Linkedin, B2b Marketing, Online Marketing, Robert Rose, Toprank Marketing, Michael Brenner, Allen, Ann Handley, Andrew Davis, Lee Odden, Jay Baer, Carla Johnson, Doug Kessler, Heidi Bullock


3 Must Use Tips for Better B2B Sales

It used to be that in order to make a sale you could simply cold call a prospect and deliver them a script about the universal merits of your product.… Read more » The post 3 Must Use Tips for Better B2B Sales appeared first on Noobpreneur.com.
Tags: Business, Marketing, B2b Marketing, Tips, B2B Branding, B2B sales, B2B Sales Tips, B2b Trends


20 Podcasts To Elevate Your B2B Marketing

Gaining insight, advice, and new perspectives from top B2B marketing industry leaders is an incredible way to help scale your marketing skills and efforts to new heights. And podcasts, which are exploding in availability and popularity, can be a fantastic medium for getting access to those talented and seasoned industry leaders. From the emerging B2B marketing trends to heartfelt stories of life’s great successes and bitter failures, there is so much we can learn by listening to people who ha...
Tags: Facebook, Seo, Linkedin, B2b Marketing, Social Media Marketing, Ted, Podcasting, Dell, Npr, Adweek, 3m, Aimee, Andrew Mason, Baltimore Ravens, Ron Johnson, Mitch Joel


How to Get It Done: Project Management Tips for Content Marketing Managers

When I was in high school, we had a science class project in which we were grouped into teams, and tasked with building a catapult. Whichever contraption could launch a tennis ball the farthest would win the contest. We quickly learned that the hardest part wasn’t constructing the actual catapult. It was wrangling all the team members, divvying up assignments, and keeping a collective group of energetic teenagers on track. In hindsight, maybe that was the point. Managing Content Marketi...
Tags: Seo, B2b Marketing, Content Marketing, Skype, Content Management, Qa, Project Management, Right Tools, People Content, Trello Workfront, TopRank Marketing Quality


The Future of B2B Content: Data-Informed, Interactive, and Influential

Before embarking on any new marketing initiative or trying a new tactic, B2B marketers need to answer and essential question: Why? While most B2B marketers won’t admit it, many still practice some "spaghetti/wall marketing” wherein each year they throw new digital tactics “against the wall” to see what sticks without really knowing why a tactic would work for their audience over another. This is not to say that you should stifle your desire to innovate and try new things. But you need to be ...
Tags: Seo, B2b Marketing, Content Marketing, Influencer Marketing, Penny, B2b Influencer Marketing, Copenhagen Denmark, Lee Odden, B2b Content Marketing, Data-informed Content Marketing, Focusing Your Data Lens


B2B Marketers, Are Your Content Marketing Efforts Sparking Joy for Your Audience?

Best-selling author, tidying expert, and star of a massively successful Netflix show, Marie Kondo , is really on to something. Her simple yet effective tidying method is brilliant, but what it stands for is what’s truly inspiring. All over the world, people are asking themselves a simple yet powerful question: Does it spark joy? ? via GIPHY But be honest, B2B marketers: When’s the last time you stopped to consider whether your marketing efforts were sparking joy for your audie...
Tags: Adobe, Seo, B2b Marketing, Content Marketing, Netflix, Chris Brogan, Tim, Marie Kondo, Lee Odden, Amanda Todorovich, Social Media Marketing World, Tim Washer, B2b Content Marketing, Content Creative Services Cleveland Clinic, Rani Mani Head, Content Marketing Joy