Posts filtered by tags: Baby-boomers[x]


Want To Do Business With Baby Boomers? You’ll Find Them On Social Media

by Jonathan Musgrave, owner and chief digital marketer of Steep Digital Marketing Forget those jokes about Baby Boomers and their supposed struggles grasping today’s technology. They may have grown up in a black-and-white TV, rotary-phone era, but most Baby Boomers long ago adapted to the 21st-century digital world. And that includes social media, which they took to with almost as much delight as their children and grandchildren if recent studies on the subject are any indication. As a result, ...
Tags: Google, Startups, Facebook, Social Media, Social Media Marketing, Musgrave, Boomers, Online Marketing, Baby Boomers, Professionalisms, Jonathan Musgrave, Steep Digital Marketing, Steep Digital Marketing Forget, Colorado Companies

“Don’t Take The Brown Acid”

At the Woodstock Festival that occurred 50 years ago this coming July the performers included Creedence Clearwater Revival; Crosby, Stills, Nash & Young; Jefferson Airplane; the Grateful Dead. For reasons that probably have more to do with lucre than love, there is Woodstock 50 planned for this summer. There has been a considerable amount of … Continue reading “Don’t Take The Brown Acid” → Read more at Glorious Noise...
Tags: Shorties, Features, Grateful Dead, Woodstock, Jefferson Airplane, Baby Boomers, Don, Fests, Crosby Stills Nash Young

We’ve done that already.

I keep hearing that the internet is ruining our attention spans. I’m starting to believe it. I can easily get through a book, a TV show, a movie - but web pages bore me within nanoseconds and I’m constantly clicking. (Something tells me this isn’t good for advertising.)Or maybe it’s the content. I’ve seen it all before. I say to myself, “We’ve done that already.” Samuel Scott does a good job dissecting and presenting the enduring power of the tube:Which advertising channels are best when all el...
Tags: Facebook, Advertising, Baby Boomer, Baby Boomers, Chuck Nyren, Samuel Scott, EntrepreneursParamount Market Publishing Ithaca N

What’s behind the increase of hepatitis C cases in Washington state?

Cases of hepatitis C have increased since 2009 in King County and statewide. That's due in part due to better reporting, but health experts say many people who have hepatitis C still don't know it. The two populations most affected are Baby Boomers, who account for three-quarters of all cases, and intravenous drug users, the group with the fastest rate of new infections.
Tags: Health, Wellness, News, Washington, Local News, Baby Boomers, King County

Actually, Gen X Did Sell Out, Invent All Things Millennial, and Cause Everything Else That’s Great and Awful

Gen X set the precedent for today’s social justice warriors and capitalist super-soldiers. Enjoy, and also, sorry!
Tags: News, Millennial Generation, Baby Boomers, Generation X, Recession and Depression

Optimism, wisdom and loneliness associated with physical, mental functioning of older persons

Ten thousand Baby Boomers turn 65 every day. By 2029, the entire generation born between 1946 and 1964 will be at least that old. What happens next concerns millions of Americans.
Tags: Health, Baby Boomers

Baby Boomers Driving Off Debt Cliff With Expensive Car Loans, According To New Study

Why doesn't car loan debt have the same emotional resonance as a source of panic compared to student loan debt:?
Tags: Law, Finance, Cars, Debt, Millennials, Lendingtree, Baby Boomers, Car Loans, Jonathan Wolf, Kali McFadden

How Brands Must Shift To Engage Generation Z

The year 1997 was an eventful one in global history. From a 21-year-old Tiger Woods winning his first Masters and the landing of the Mars Pathfinder, to the tragic passing of Princess Diana and the birth of a cultural phenomenon known as Harry Potter, it really was a year to remember. For brands, 1997 is a year that should hold special significance in relation to 2019 and beyond. According to the Pew Research Center it is the first birth year of a new and elusive group of consumers: Generati...
Tags: Oregon, Colin Kaepernick, Brand Marketing, Nike, Harry Potter, Diana, Pew Research Center, Branding, Gillette, Baby Boomers, Ben Jerry, Chase Bank, Instagram Twitter, Francisco Serrano

"Time’s up, baby boomers. It’s Gen X’s turn now."

That's the headline for a column by Petulia Dvorak (in WaPo). It's kind of a great headline, but (as Dvorak does at one point admit), Joe Biden and Bernie Sanders are not baby boomers.You might think it's time for the baby boomers to shuffle off stage and let the next generations take charge, but Joe Biden and Bernie Sanders are from an even earlier generation, an they're acting like it's not the baby boomers turn yet.President Trump was 70 when he was inaugurated, the oldest man to take on the ...
Tags: Law, California, Aging, Joe Biden, Ronald Reagan, Biden, Bernie Sanders, Boomers, Dvorak, Trump, Baby Boomers, Sen Bernie Sanders, WaPo, Generation X, Ann Althouse, Petula Dvorak

Over 60: Why Own When You Can Rent?

Older renters in New York City outnumber millennial renters. They also outnumber homeowners in their age range.
Tags: News, New York City, Baby Boomers, Renting and Leasing (Real Estate, Real Estate and Housing (Residential, Manhattan (NYC

The Kids Aren’t Alright

For roughly the last decade, we’ve heard the motoring media bemoan Millennials as the generation that snubbed driving. Their inability to find and hold jobs that paid as well as their parents’ did at the same stages of life, combined with elevated costs of living and crippling student debt load, negatively impacted their purchasing power. Still, this […] The post The Kids Aren’t Alright appeared first on The Truth About Cars.
Tags: Debt, Data, Millennials, Studies, Autos, Automotive Industry, Auto Sales, Reports, Baby Boomers, Generation Z, News Blog, Gen Z, Auto Loans, Generational Gaps, Used Car Sales, Buying habits

Generation Z Americans will be the ultimate cannabis consumers

This large cohort, which already has big-time spending power as the oldest age into high school and college, is formulating its consumption habits at a time when marijuana muscles into the mainstream. Unlike their Gen X or Boomer parents, Gen Z shoppers have only known a time where cannabis is edging toward acceptance, with California voting to legalize medical use in 1996—a year before even the oldest Gen Z consumers were born. “They’re growing up in a world where cannabis is completely norm...
Tags: Utah, California, Advertising, America, Los Angeles, Bloomberg, Snapchat, Netflix, Canada, Venice, Bishop, Dick, Ucla, Southern California, Hunt, Baby Boomers

Essential financial life skills for 21st-century Americans

Americans are swimming in increasingly higher amounts of debt, even the upper middle class.For many, this burden can be alleviated by becoming familiar with some straightforward financial concepts.Here's some essential financial life skills needed to ensure your economic wellbeing. None When it comes to Americans' finances, the statistics paint a pretty grim picture. According to Northwestern Mutual's 2018 Planning & Progress Study, Americans are facing greater challenges than ever when it comes...
Tags: Money, Finance, America, Success, Debt, Investment, Innovation, Federal Reserve, Baby Boomers, Peace Corps, Benjamin Graham, The Essays of Warren Buffett Financial

2019 Golf Industry Report: Rounds Decline But Participation Base Stable

Embed from Getty Images window.gie=window.gie||function(c){(gie.q=gie.q||[]).push(c)};gie(function(){gie.widgets.load({id:'PH1p-CcRRsBnMgDLqgL5cQ',sig:'DD4Wi6CQvteRCZTtnuYtA8dB56Uu1jZijjv3btaETk4=',w:'509px',h:'339px',items:'966482590',caption: true ,tld:'com',is360: false })}); By National Golf Foundation(JUPITER, Fla.) – The National Golf Foundation (NGF), the only trade organization that works with every sector within the golf industry, has released its 2019 Golf Industry Report, a comprehe...
Tags: Sport, Golf, Baby Boomers, National Oceanic and Atmospheric Association, The Armchair Golfer, Topgolf, National Golf Foundation JUPITER, The National Golf Foundation NGF

No News News & Fake News

I’m not linking to any more dumb articles. Or fake news. Fake news to me can be broken up into two categories:News that’s half-fake and half-not fake. There might be some good advice in an article, but if it also has a lot of bad advice – then no link.News that’s fobbed off as new when it’s really old. In the past I’ve called this No News News.Someone over at one of the major business magazines recently wrote about Baby Boomers, advertising/marketing, technology. He said nothing I (and others) ...
Tags: Advertising, Baby Boomers, Dick Stroud, Chuck Nyren, Kevin Lavery

A Lesson In Communicating With Millennials

Some years ago I found myself having what turned out to be an interesting and illuminating conversation with a couple of millennials on Twitter. It turned out to be this way because it started out badly but ended well. Kevin Dooley via Compfight One of my online friends shared a link to something where I’d […]
Tags: Leadership, Millennials, Communications, Baby Boomers, Kevin Dooley

Indicators of despair rising among Gen X-ers entering middle age

Indicators of despair -- depression, suicidal ideation, drug use and alcohol abuse -- are rising among Americans in their late 30s and early 40s across most demographic groups, according to new Vanderbilt University research. These findings suggest that the increase in 'deaths of despair' observed among low-educated middle-aged white Baby Boomers in recent studies may begin to impact the youngest members of Generation X more broadly in the years to come.
Tags: Science, Baby Boomers, Vanderbilt University

Dan Robbins, Who Made Painting as Easy as 1-2-3 (and 4-5-6), Dies at 93

But was it art? No, Mr. Robbins said, but paint-by-numbers kits — all the rage among young baby boomers — gave the inartistic the “experience” of art.
Tags: Art, News, Robbins, Baby Boomers, Dan, Deaths (Obituaries, Dan Robbins, Handicrafts

Have Phone, Will Travel: One-Third of Latin American Gen Z and Millennial Travelers Use A Mobile Device Throughout the Entire Travel Shopping Journey

New Latin American generational data released today by Expedia Group® Media Solutions, the advertising organization of Expedia Group, reveals that Latin American Gen Z and Millennial travelers prioritize once-in-a-lifetime experiences, while Gen X and Baby Boomers are all about trip activities. All Latin American travelers say deals and value are important, and approximately eight in 10 have a budget in mind when planning a trip. However, activities and unique or cultural experiences outr...
Tags: Travel, Baby Boomers, Expedia Group, Expedia Group ® Media Solutions

A VC backing Bloomberg challenger Sentieo explains how fintechs focusing on millennials are missing out on a $14 trillion market

Ben Cukier, a partner at venture capital firm Centana Growth Partners, says fintechs should cater their  products to Baby Boomers and Generation X, where a majority of US wealth resides.  As Baby boomers retire over the next 10 years they'll pull $14 trillion out of their 401ks, creating a huge market for fintechs to tap into.  Fintechs in the wealth management space have done a good job of attracting millennials, but have struggled to make a profit due to their low fees and clients' lack of a...
Tags: New York, US, Trends, Bloomberg, Hsbc, Baby Boomers, Cukier, Centana Growth Partners, Sentieo, Ben Cukier, However Cukier

Half of U.S. Full-Time Employees Plan to Defer Retirement Due to Financial Reasons

MetLife recently released their 2019 U.S. Employee Benefits study. It's the 17th year they've done this study. The study is based on a survey of 2,675 adult Americans with a full-time job at companies with at least two employees. About 40% the respondents work for smaller businesses (those with less than 500 employees) and 60% work for larger firms, including 20% who work for firms with more than 10,000 employees. There's a lot of good information in the study. But the study chart be...
Tags: Retirement, Sales, Gig Economy, Baby Boomers, MetLife, Independent workers

Banking and The Impending Baby Boomer Crisis

Baby Boomers will soon outnumber Millennials, causing loan and profits to drop. Financial marketers must plan now for an aging population. The post Banking and The Impending Baby Boomer Crisis appeared first on The Financial Brand.
Tags: Finance, Baby Boomers, Segmentation Strategies

‘Bank of Mom & Dad’ Ranks 7th Among Mortgage Originators

Financial marketers face a competitor who's hard to beat: parental 'lenders' without credit standards nor interest. But the problems run deeper. The post ‘Bank of Mom & Dad’ Ranks 7th Among Mortgage Originators appeared first on The Financial Brand.
Tags: Finance, Millennials, Baby Boomers, Segmentation Strategies, Bank of Mom amp

"At Stanford, she said, she saw students rely on their parents to set up play dates with people in their dorm or complain to their child’s employers when an internship didn’t lead to a job."

"She" = Julie Lythcott-Haims, "the former dean of freshmen at Stanford and the author of 'How to Raise an Adult: Break Free of the Overparenting Trap and Prepare Your Kid for Success,'" quoted in "The Unstoppable Snowplow Parent/Helicopter parents are so 20th century. Snowplow parents keep their children’s futures obstacle-free — even if it means crossing ethical and legal boundaries" (NYT).In the 1990s... parents began filling afternoons and weekends with lessons, tutors and traveling sports ga...
Tags: Children, Law, Relationships, Stanford, New York Times, Motherhood, Hypocrisy, Felicity Huffman, Baby Boomers, Huffman, Julie Lythcott Haims, Ann Althouse, Young Althouse, These Kids Today, Operation Varsity Blues

10 Most Well Guarded Secrets about Marketing to Baby Boomers

Baby Boomers are that generation that were born between 1946 and 1964. According to the US Census Bureau, over the next decade the number of 50+ Americans will grow by 16 million . That’s three times the pace of younger groups like Millennials.  As a small business owner looking to market to a target group, you can’t afford to overlook these people who grew up watching Get Smart and wearing Mood Rings. Why?  Because the World Bank’s Consumer Expenditure Survey for 2013 reported American Baby Bo...
Tags: Digital, Sales, Brazil, World Bank, Boomers, Baby Boomer, Baby Boomers, Don, Roberts, US Census Bureau, France Russia, Marketing Tips, American Baby Boomers, Danielle K Roberts

Parents Are Buying Loads of Cars for Their Adult Children

It looks as though more parents are increasingly paying for the transportation needs of their (sometimes very old) children. Thanks largely to abandoning the important job of parenthood, a Bank of America survey a discovered small portion of adults between age 23 and 37 are now able to put away legitimate savings. However, the prevalence […] The post appeared first on The Truth About Cars.
Tags: Debt, Bank Of America, Data, Millennials, Used Cars, Studies, Autos, Automotive Industry, Statistics, Auto Sales, Reports, Baby Boomers, News Blog, Auto Loans, Sign of the Times, Studies & Reports

I'm reading "I'm so, so, so sorry: A Baby Boomer apologizes on behalf of his generation."

By Steven Papamarcos (at The NY Daily News):Dear Gen Xers and Millenials...Well, first you're going to have to apologize for misspelling "millennials." [Author: [email protected] (Ann Althouse)]
Tags: Law, Millennials, Apologies, Spelling, Ny Daily News, Baby Boomers, Generation X, Ann Althouse, Steven Papamarcos

Advice For Greypreneurs Entering The Gig Economy

Among Baby Boomers, four out of five currently have no plans to retire. By 2019, many of them are in or approaching “retirement age”, but they aren’t ready to leave their career. Even in environments that are ready to see them out of their positions, almost 25% of the US workforce is projected to be 55 and over by 2024. But if not in their traditional corporate careers, where are Baby Boomers finding success? Your Career After 50 Starting back in 2013, IBM began operating under a new policy th...
Tags: Career, Freelancing, Workplace, US, Ibm, Lifehacks, Baby Boomer, Baby Boomers, Ben Casnocha, Baby Boomers Construction

In Defense of the Gerontocracy

Maybe older is better. Just look at Nancy Pelosi.
Tags: News, Nancy, Baby Boomers, Feinstein, Pelosi, Dianne, United States Politics and Government, Presidential Election of 2020

Using Tech To Give Your Pet A Better Quality of Life

Our pets tend to be members of our families rather than just a possession. We value them unconditionally which is why we’re often looking for the best ways to make them more comfortable and safe at home. Now, thanks to modern pet technology, we are able to give them just that. What Does Today’s Pet Owner Look Like? There is no single cohesive portrait of a pet owner. Millennials and baby boomers show very similar rates of pet ownership at 35% and 32% respectively. By 2017, there were over 393...
Tags: Technology, United States, Millennials, Lifehacks, Baby Boomers, Best Products, Better Quality of Life