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Stop What You're Doing - These are the Best Beauty Products at Target Right Now

When you enter the wonderful world of Target, you never know what treasures you'll find. Now, especially in 2020, you can count the megastore as your go-to for beauty products, from skin care to makeup and beyond. And we're not just talking drugstore-grade products - they're a leader in stocking clean, nontoxic beauty brands and up-and-coming names in the field that can be hard to find elsewhere. The one downside of Target is the overwhelming number of products that are available. You probably ...
Tags: Makeup, Beauty, Skin Care, Target, Beauty Products, Beauty News, Beauty Shopping, Skincare Tips, Makeup News


ColourPop's Glittery Sailor Moon Collection Is Infused With Sparkling Stars and Mini Moons

Prepare to fight evil by the moonlight and look cute as hell by the daylight with ColourPop's glittery new Sailor Moon-inspired makeup collection. The nostalgic '90s makeup line is only available for a limited time and features a lenticular printed palette meant to pop right off of the box like an IRL GIF. So, yes, it's giving us full-on heart eyes à la Princess Serenity herself. The Pretty Guardian Eye Shadow Palette ($20) includes an assortment of matte and metallic colors with whimsical names...
Tags: Makeup, Beauty, Moon, Nostalgia, Collections, Blush, Sailor Moon, Beauty News, Beauty Shopping, Beauty Trends, Eye Shadow, Colourpop, Rosey Pink, Soft Lilac


ColourPop's Sailor Moon Makeup Comes With Moon Prism Crystal Gels and Tuxedo Rose Eye Shadow

Prepare to fight evil by the moonlight and look cute as hell by the daylight with ColourPop's glittery new Sailor Moon-inspired makeup collection. The nostalgic '90s makeup line is only available for a limited time and features a lenticular printed palette meant to pop right off of the box like an IRL GIF. So, yes, it's giving us full-on heart eyes à la Princess Serenity herself. The Pretty Guardian Eye Shadow Palette ($20) includes an assortment of matte and metallic colors with whimsical names...
Tags: Makeup, Beauty, Moon, Nostalgia, Collections, Blush, Sailor Moon, Beauty News, Beauty Shopping, Beauty Trends, Eye Shadow, Colourpop, Rosey Pink, Soft Lilac


Inspired by CVS, Olay Will No Longer Photoshop Its Beauty Ads - and It's a BIG Deal

UPDATE: More than two years after CVS made the game-changing announcement that the retailer would no longer showcase any retouched beauty imagery in stores or otherwise, it seems Olay is following suit. Starting now through 2021, the brand will begin introducing an "Olay Skin Promise" logo on all skincare ads across print, digital, TV, and social media, signifying that the image has not been Photoshopped. "We recognize that there are many conflicting expectations for women and it has always bee...
Tags: Photoshop, Beauty, Cvs, CVS Pharmacy, Mark, Beauty News, Beauty Shopping, Olay, Drugstore Beauty, Foulkes, CVS Health Helena Foulkes, Christopher D Heiert


Tired of Heavy Conditioners Weighing You Down? These 9 Lightweight Choices Are For You

I have thin, fine hair, and finding the right conditioner that doesn't weight it down has always been a challenge for me. Throughout the years, I've tried and tested tons of products which often end up leaving me feeling flat and greasy. So, that's why when I finally find one that gives me that thick yet lightweight feeling I've been searching for, I recommend it to everyone. If you're also struggling to find one that won't weigh you down, then I'm here to help. Ahead, I curated a list of a few...
Tags: Amazon, Beauty, Hair, Sephora, Conditioner, Beauty Products, Beauty Shopping


The Best Products For Natural Hair, According to a Pro

When it comes to hair care, I consider myself a person who's still in the process of, uh, figuring it all out. I love coming across new (and old) products that might be helpful in terms of nourishing my curls, and I'm not ashamed to admit that I've added many a product to my collection with the help of a few YouTube videos and some personal recommendations from experts. Still, there's nothing like stumbling upon a formula that's not only been personally recommended by a pro but is also one that ...
Tags: Beauty, Hair, Natural Hair, Black Women, Hair Care Products, Beauty Shopping, Nafessa Williams, Annagjid Kee Taylor, Tiffany Haddish Keke Palmer Tika Sumpter


The Very Best, Pro-Approved Concealers For Dark Skin Tones

There's no denying that the beauty industry still has a long way to go when it comes to rolling out concealer shade ranges that are inclusive to all skin tones - but that's not to say that a decent amount of work hasn't already been done. In response to the push for more inclusivity over the past few years, many brands have stepped up their product lineups and catered to people of color, some with ranges that include close to 50 shades. In case you needed a little help with figuring out which b...
Tags: Beauty, Concealer, Beauty Shopping, Fenty Beauty, NARS Cosmetics Check


Coach's New Perfume, Dreams, Is a Road Trip in a Bottle

It's a late Winter's day when a flood of influencers, editors, models, and perfume and fashion industry heavyweights descend on the quaint stretch of dirt known as Pioneertown, CA. While it might seem an unlikely location for such a gathering, it's actually a fitting place to launch Coach's newest fragrance, Dreams ($62-$102) - a scent meant to evoke a road trip through the American West. My own first spray of Dreams immediately calls to mind wide-open spaces. There are notes of California citr...
Tags: California, Beauty, Hawaii, Perfume, Coach, Palm Springs, Southern California, Joshua, Santa Ana, Binx Walton, Pioneertown, Beauty News, Beauty Shopping, Pioneertown CA, Binx, Antoine Maisondieu


The Coolest Black-Owned Beauty Brands You Can Shop at Target

One thing people of color on the hunt for beauty products know all too well is that finding products and brands that actually take our needs into account can be a bit of a journey - especially when it comes to drugstore shopping. Too many times have I found myself roaming the beauty aisles of any given drugstore only to come across makeup companies with foundation ranges that aren't wide enough, hair products that aren't designed for kinky textures, or eye shadow palettes that aren't pigmented e...
Tags: Beauty, Women Of Color, Target, Black History Month, Black Women, Beauty Brands, Beauty Shopping, Coolest Black Owned Beauty Brands


This $10 Product Will Clean Up Your Beauty Routine

Here at POPSUGAR, we've been going through our routines, looking for ways to make our lives more environmentally friendly, and that means looking at the products we use every single day. Cotton pads have been a staple in my personal routine for as long as I can remember; I use them with toner, hydrogen peroxide, you name it. I always have a little container of cotton pads by my vanity, but now I've switched to these ($10). These little reusable rounds are genius. Instead of throwing them out...
Tags: Amazon, Shopping, Sustainability, Beauty, Beauty Shopping


Say Hello to the Top-Rated Cleansers For Acne-Prone Skin at Sephora - and Bye to Breakouts

You may worry that not cleaning your face every night before bed will cause breakouts (among other problems), but what if the face wash you're using is actually doing more harm than good? Well, if you experience acne, excess oil, or other skin irritations, now's the time to look into a new cleanser that can fight these issues, or a mild sudser (without soaps or sulfates) that's less likely to aggravate your complexion. We took a look through the face washes at Sephora and picked the best ones to...
Tags: Acne, Beauty, Skin Care, Sephora, Beauty Shopping, Acne Treatments


14 Popular Cosmetic Bags That'll Keep Your Products More Organized Than Ever

Every time I travel, I already know half my suitcase will be dedicated to cosmetics. From face creams to hair products and then all my makeup, there are so many necessities I just can't leave behind. I learned the hard way to not make the mistake of stuffing my products into plastic bags that might rip and leak. Instead, I use cosmetic cases that I know will keep my things safe and organized. Ahead, I curated a list of the best choices on the internet right now. A few of these picks are my pers...
Tags: Amazon, Shopping, Summer, Beauty, Beauty Shopping, Travel Goods


I Replaced My Shampoo With This $10 Cleansing Foam For 4 Days - Here's What Happened

I have struggled with oily hair my. entire. life. No-poo method? Tried that for a month. Dry shampoo? Used them all. Cleansing foam? Well, now that's different. Enter the Waterless Cleansing Foam ($10) from Batiste. The new product is designed to tackle dull hair in between washes, acting as an alternative to dry shampoo. It features a lightweight, foam-based formula that goes on wet and dries in one minute, leaving you with "fabulous, fresh, clean-feeling hair without stepping in the shower," a...
Tags: Beauty, Hair, Batiste, Beauty Shopping, Beauty Review, Cleansing Foam For


I Cleared Up My Adult Acne With These 7 Skincare Products on Amazon, All Under $22

Throughout all of high school, I washed my face with a bar of soap and water - I almost never dealt with acne. But as soon as I hit my 20s, zits started popping up regularly and I knew I had to take my skincare routine more seriously. As a shopping editor, I have tried hundreds of beauty products, but I have found that the tried-and-true drugstore formulas work best for my pimples. With my improved daily routine, I rarely ever have to deal with acne anymore. If you need help getting stubborn ble...
Tags: Amazon, Shopping, Acne, Product Reviews, Beauty, Skin Care, Beauty Products, Beauty Shopping, Acne Treatments


Bretman Rock Is Releasing a Wet n Wild Collection That's as Colorful as His Personality

Bretman Rock's latest makeup collaboration is a pretty wild one - seriously. The beauty guru is teaming up with Wet n Wild to launch an all-new collection, which will mark the brand's first time ever collaborating with an influencer. The Wet n Wild Jungle Rock collection has a tropical theme that features 10 products: a three-in-one face mist, three lip glosses, an eye shadow palette, a highlighting duo, a lifting mascara, and three brushes. Fittingly, it's inspired by his love of animals, and a...
Tags: Beauty, Ulta, Beauty News, Wet n Wild, Celebrity Beauty, Beauty Shopping, Celebrity Collaborations, Bretman Rock, Jungle Rock


Kora Organics' New Exfoliating Serum Is Exactly What Your Nighttime Routine Needs

My nighttime skincare routine is consistent, but not too complicated; I know I need a face wash, toner, serum, and moisturizer. Right now, I've been searching for the perfect serum to use at bedtime - one that's exfoliating and will help with the texture of my skin but won't irritate my sensitive complexion. It's been more difficult to find than I thought, but then I was introduced to the brand-new Kora Organics Noni Night AHA Resurfacing Serum ($72), and I'm obsessed. I am very passionate abou...
Tags: Shopping, Beauty, Skin Care, Miranda Kerr, Sephora, Editor's Pick, Serum, Beauty Shopping, Beauty Review, Kora Organics, Kora Organics Noni Night AHA Resurfacing Serum


Drugstore Beauty Products Were All Over the Oscars Red Carpet - and We Have Proof

Celebrities go through a lot to get all glammed up for the Oscars, but that doesn't always mean they're spending tons of money doing it. In fact, some of your favorite stars in film and television appeared at the award show on Sunday night looking nearly flawless in beauty products that you can find in the beauty aisle of any drugstore near you. The best part? All of the beauty products spotted are under $20. Ahead, you'll find which celebs hit the red carpet dripping in drugstore beauty produc...
Tags: Beauty, Oscars, Red Carpet, Beauty News, Celebrity Beauty, Celebrity Hair, Celebrity Makeup, Beauty Shopping, Award Season


I Get Bad Winter Dandruff, but These 10 Hair Products Have Transformed My Scalp

Ever since I moved to San Francisco, the cold, damp air has wreaked havoc on my scalp. I can get some pretty bad dandruff that's uncomfortable and annoying. To make matters worse, I'm a brunette, so flakes can be noticeable when I'm having a particularly bad day. Because of my issue, I have tried dozens and dozen of products intended to control or soothe dandruff. Luckily, I have narrowed it down to the very best formulas that give me relief. Ahead, you'll find the most effective products I've t...
Tags: Shopping, San Francisco, Beauty, Hair, Editor's Pick, Beauty Products, Winter Beauty, Dandruff, Beauty Shopping


My Skin Is Both Dry AND Prone to Acne, but This Lightweight Moisturizer Works Wonders

While I've been told I have "beautiful skin," I fully attribute that to makeup. Underneath all the foundation, bronzer, and blush, my skin is consistently red. I also have faded acne marks and am prone to pimples (lucky me, I always have at least one active pimple at all times). On top of that, I have relatively dry skin. Finding a moisturizer that fits all of my specific needs has always seemed like a daunting task, and because of that, I've only ever used the same drugstore moisturizer. But a...
Tags: Beauty, Skin Care, Sephora, Kiehl's, Kiehl, Moisturizer, Beauty Shopping, Beauty Review, Kihel


Sephora Has a "Selling Fast" Section, and These 10 Beauty Products Are Creating Buzz

We equate Sephora to makeup heaven. The retailer has a massive selection of must-have cosmetics that true beauty-lovers appreciate. If you're wondering what products you should be investing in for 2020, the site now has a "selling fast" section where it features all the items customers are buying like crazy. Whether you need a new mascara, lip gloss, or setting powder, there's all sorts of awesome formulas with major fan bases. Check them out now, and get what you need before it all goes out of ...
Tags: Makeup, Shopping, Beauty, Sephora, Beauty Shopping


If You've Been Too Nervous to Try Retinol, We Found the Serum For You

I've got sensitive, acne-prone skin, so I have to be really careful about the products I apply on my face. I've heard nothing but good things about retinol, and since I want to even out my skin texture, get rid of some dark spots, and prevent wrinkles, it seemed only right that I start using it. The problem, as mentioned above, is that my skin is super sensitive, and I was terrified of redness or peeling, so I started looking into gentler options. That's when I discovered the Herbivore Bakuchio...
Tags: Shopping, Netflix, Product Reviews, Beauty, Skin Care, Editor's Pick, Serum, Herbivore, Retinol, Beauty Shopping, Bakuchiol


After Getting Highlights, This $6 L'Oréal Mask Totally Saved My Dry, Damaged Hair

After years of keeping my hair dark brown, I finally headed to the salon and got a full head of balayage to lighten things up. I absolutely love how it looks, but my hair quickly became more dry and rough. I needed a deep conditioner that would quench my parched and damaged strands, so I headed to the shopping site I know best: Amazon. I bought a few different hair masks and tried them all out; there was one that worked significantly better than the rest. My new weekly go-to is the L'Oréal Paris...
Tags: Amazon, Shopping, Highlights, Beauty, Hair, L'oreal, Editor's Pick, Beauty Shopping, Beauty Review, Blonde Hair, Hair Masks, L Oréal Paris Hair Care Elvive Total Repair


I Put Millie Bobby Brown's 16 Wishes Palette to the Test - Here's What I Thought

I'm a good nine years past celebrating my 16th birthday, but that surely didn't stop me from making sure I could get my hands on the newest item to launch from Millie Bobby Brown's beauty brand, Florence by Mills. The Stranger Things star launched the brand last Summer with an emphasis on clean beauty that's Gen Z-friendly, and to celebrate her Sweet 16, which falls on Feb. 19, she recently released the 16 Wishes Collection. The collection includes three lip gloss shades - one frosty, one pink, ...
Tags: Shopping, Beauty, Florence, Pat McGrath, Shoppable, Celebrity Beauty, Beauty Shopping, Millie Bobby Brown, Eye Shadow Palettes


26 Editor-Approved Lip Balms You Need in Your Collection

Chapstick. Lip balm. Salve. Life-saving, pout-perfecting nectar of the gods. Call it what you want, but there's no debating it's the one item I refuse to leave my apartment without. Seriously, sometimes I even accidentally hustle out the door sans my phone and keys, but you bet your ass I've got my trusty Baby Lips stashed safely in my purse. I knew I wasn't the only one with an unquenchable balm obsession addiction, so I reached out to my fellow editorial team members to see what they had to sa...
Tags: Makeup, Beauty, Lip Balm, Beauty Products, Beauty Shopping, Beauty Review


Shop One of 2020's Biggest Beauty Trends: Colorful Eyeliner

From clean color makeup to Euphoria's breakout looks, it's clear that a big beauty trend will be making waves in 2020 - colorful eyeliner. We're not talking about your mom's navy-blue-rimmed eyes from the '80s, either. All you have to do is open any makeup artist's Instagram account to see bold colors including hot pink, electric blue, slime green, and bright white. Whether you're drawing on a bold cat eye or rimming your waterline, there are so many ways to incorporate colored eyeliner into y...
Tags: Makeup, Instagram, Shopping, Beauty, Eyeliner, Beauty Shopping, Beauty Trends, Liquid Eyeliner


29 Trader Joe's Products That Will Upgrade Your 2020 Beauty Regimen - For Less Than $10

With all the delicious food items at Trader Joe's, it's easy to forget that there's a whole beauty section at one of our favorite shopping stops, too. You don't have to be a beauty fanatic to appreciate the affordable, quality products at the store. From crafted soaps with pretty packaging to simple but effective shampoo and conditioners, Trader Joe's has seemingly everything we might need or fancy. With scents like lavender and lemon, they're perfect for refreshing your beauty cabinet. Whateve...
Tags: Shopping, Beauty, Skin Care, Joe, Trader Joe's, Grocery Shopping, TJ, Beauty Shopping, Lauren Harano, Best of 2020


The Most Reviewed Top-Rated New Skin Care Products From Sephora Are Right Here

Well, 2020 has already welcomed a bevy of new beauty launches and skin care we can't wait to try out, and the year has barely begun. There are brand-new (and new and improved) creams, masks, and more, but since no one is handing us a blank check anytime soon, we need to be smart about which skincare trends we're going to try our hands at this year . . . or at least which products deserve a spot on our first-to-buy list. We looked through the newest arrivals at Sephora to see which items were get...
Tags: Beauty, Sephora, Beauty Shopping


The Most Reviewed Top-Rated New Skincare Products From Sephora Are Right Here

Well, 2020 has already welcomed a bevy of new beauty launches and skin care we can't wait to try out, and the year has barely begun. There are brand-new (and new and improved) creams, masks, and more, but since no one is handing us a blank check anytime soon, we need to be smart about which skincare trends we're going to try our hands at this year . . . or at least which products deserve a spot on our first-to-buy list. We looked through the newest arrivals at Sephora to see which items were get...
Tags: Beauty, Sephora, Beauty Shopping


23 Long-Wearing Lipsticks, Stains, and Creams For Valentine’s Day and Beyond

Whether your plans for Feb. 14 involve a Galentine's Day brunch, a cozy evening in with your significant other, or a hot date with the last person you swiped right on, one thing is for sure: your makeup look calls for a kiss-proof, meal-proof lipstick that'll last throughout all of the festivities surrounding the day of love. In the beauty world, being successful in the hunt for a lipstick that can survive a romantic dinner, a glass or two of wine, and, of course, endless kisses is a cause to b...
Tags: Makeup, Valentine's Day, Beauty, Lipstick, Beauty Shopping


Huda Kattan Just Launched an Enzyme Scrub, and Damn, It Made My Skin Feel Smooth

Huda Kattan has said herself that she has the best skin of her life now after dealing with cystic acne and dry, uneven skin as a teenager - and thankfully she's sharing her life-changing secrets with the rest of us. The longtime beauty guru and owner of Huda Beauty just launched her all-new skincare brand, Wishful, which according to a release, is "aimed at making skin dreams come true" with an assortment of clean, cruelty-free products that have been tried and tested by Kattan herself. The fir...
Tags: Shopping, Beauty, Skin Care, Beauty News, Huda Beauty, Beauty Shopping, Huda Kattan, Kattan, Exfoliator