Posts filtered by tags: Bernays[x]


PR Trends That Will Shape Your 2021 After Pandemic

Edward Bernays conceptualized two-way communication between brands and the public in his book Crystallizing Public Opinion. Did he imagine how this concept would evolve to create a seismic stir in PR trends and marketing methods? With traditional channels like radio, TV, and print media, the audience had limited means to share their opinions. Brands communicated their messages without hearing the public. Then came a slight shift with the internet becoming a new touchpoint for the audience in the...
Tags: Google, Business, Pinterest, Instagram, India, Digital, Social Media, Sales & Marketing, Ikea, Right Now, Edison, Facebook YouTube, Edward Bernays, Bernays, Kristin Johnson, MichaelJayBerlin Shutterstock

Should There Be Limits on Persuasive Technologies?

Persuasion is as old as our species. Both democracy and the market economy depend on it. Politicians persuade citizens to vote for them, or to support different policy positions. Businesses persuade consumers to buy their products or services. We all persuade our friends to accept our choice of restaurant, movie, and so on. It’s essential to society; we couldn’t get large groups of people to work together without it. But as with many things, technology is fundamentally changing the nature of per...
Tags: New York City, Uncategorized, Marketing, US, United States, New York Times, Federal Communications Commission, Essays, Propaganda, Sigmund Freud, Federal Trade Commission, Bruce Schneier, US Federal Trade Commission, Edward Bernays, Bernays, National Security Policy

10 More Pearls of Career Wisdom From PRSA’s College of Fellows

In honor of the 30th Anniversary of PRSA’s College of Fellows (#Fellows30th), members shared a “Pearl of Wisdom” — a piece of advice they were given that impacted their lives or careers and is something they would pass on to others. (Find the first 10 Pearls of Wisdom at this link.) • John Cook, APR, Fellow PRSA, class of 1994: “What is the secret to effective communication? It’s simple. Accentuate the positive. Eliminate the negative. Latch on to the alternative. And, don’t mess with ‘Mr. In...
Tags: Pr, Career Development, Mark Twain, Career Advice, Thought Leadership, North Star, PRSA, John Cook, Edward Bernays, Bernays, Jill Alexander, College of Fellows, PRSA College of Fellows, Mickey Nall, More Pearls of Career Wisdom From PRSA, Gerard Corbett

Bernays – “Kings Stay Kings”

Rising Cambridge, MA based underground Hip Hop artist Bernays releases his new single “Kings Stay Kings“, off his latest album “Heart Of A King“.
Tags: Cambridge, Jazz, Singles, Bernays

#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

Guest Post By  Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, University of Tampa (FL) I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process. I’ve seen a lot of theory bandied about, and a lot of historical background. But how much “this is why ethical behavior is crucial to the success of your client or employer” reality is included, I’m not sure. Those of you reading t...
Tags: Leadership, Pr, Ethics, Guest Post, University of Tampa, Cambridge Mass, PRSA, Edward L Bernays, Curry College, PR 2.0, Bernays, Kirk Hazlett, Milton MA, Ethics Month, Ethical Behavior, PRSA Adjunct Professor University of Tampa FL

Ethics and You: Leading the Way

One of my favorite sayings is, “Either lead, follow or get out of the way.” There’s so much truth and significance in this statement, especially in today’s hyper-connected communications world. As PR counsel to clients or employers who rely on our input to ensure that their actions are viewed favorably by the public and the media, proactive ethical guidance is paramount. This, in turn, translates to a mandate that we be constantly attuned to the thought processes of the C-suite and be prepared t...
Tags: Pr, Ethics, Page, University of Tampa, PRSA, Edward L Bernays, BEPS, Bernays, Arthur W Page, Ethics Month, Kirk Hazlett APR Fellow PRSA

P. William Grimm's Playlist for His Novel "Jex Blackwell Saves the World"

In the Book Notes series, authors create and discuss a music playlist that relates in some way to their recently published book. Previous contributors include Jesmyn Ward, Bret Easton Ellis, Celeste Ng, Lauren Groff, T.C. Boyle, Dana Spiotta, Amy Bloom, Aimee Bender, Heidi Julavits, Hari Kunzru, and many others. P. William Grimm's Jex Blackwell Saves the World is a dazzling whirlwind of a young adult novel. Minna Choi, founder of Magik*Magik Orchestra, wrote of the book: "A fun, punk and ...
Tags: Music, Usa, UK, Taylor Swift, Los Angeles, David, Sex Pistols, Google Translate, Grimm, Pat, Mastodon, Atomic Books Comics Preview, Jenny, Jeff Mangum, Eric Peterson, Bloomington Indiana

If you talk about Russian propaganda, remember: we have myths too | Afua Hirsch

Britain suffers from cognitive dissonance when it comes to recognising our own great propagandists, like ChurchillWhen Edward Bernays, the father of modern propaganda, set out in 1928 to explain what it was, he cited not Pravda, or puff from the Weimar Republic, but the New York Times. His point – analysing the front-page stories on relief for China, Zionism in the Middle East, and a report by President Hoover on US living standards – was not that American newspapers were propaganda, but that ev...
Tags: Europe, New York, China, Russia, US, UK News, World news, Britain, Middle East, Sigmund Freud, Hoover, Weimar Republic, Bernays, Afua Hirsch, Sergei Skripal, ChurchillWhen Edward Bernays

Sexual Assaults: Two More Added to the Media Purge

Advanced apologies if this replicated news. If mods want to add this to the Harvey Weinstein thread, no worries. It looks like George Takei and Louis CK are both now going down in flames for sexual assault. CK has multiple accusations coming out against him, while Takei only has one, but I'm sure that'll open the gates for more. If we're honest with ourselves we'll admit that most of the entertainers that have been accused so far have long been known to be either creepy, arrogant or just pla...
Tags: Hollywood, Netflix, Harvey Weinstein, Weapon, Kevin Spacey, General Discussion, Hydra, Paltrow, George Takei, Louis CK, Spacey, Feldman, Bernays, Amazon Another, Takei, Lipmann

Spin doctors and the ‘Ministry of Truth’ go back a long way

There’s a new way to do spin, and it comes packaged from the Ministry of Truth. (Poor Edward Bernays. The so-called father of spin, must be doing somersaults in his grave.) Modern day spin is much more insidious that doublespeak, or ‘Newspeak.’ We the hoipolloi have a ‘scientific’ way to deal with spin. It involves making air-quotes whenever […]
Tags: Media, Hype, Sem, Political Campaigns, Lmd, Trump, Ministry of Truth, Newspeak, Bernays, Alternative Facts, Spin Doctors, Doublespeak, Ministry of Truth Poor Edward Bernays

Styles of PR Founders Lee & Bernays Are Contrasted

PR founder Ivy Lee came out of journalism and believed PR should “shine the light” while founder Edward Bernays believed in using social psychology to influence public opinion for private... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] [Author: [email protected] (Jack O'Dwyer)]
Tags: Pr, Jack, Lee, Dwyer, Edward Bernays, Ivy Lee, Bernays

How Psychoanalysis And Behaviorism Helped Create Advertising

The early twentieth century witnessed the birth of two revolutionary schools of human psychology- psychoanalysis and behaviorism- and both of these helped give birth to the advertising industry. The two approaches were radically different in most ways, but shared the exciting insight that much of human activity is motivated by forces outside our consciousness. Thoughts and behaviors that previously seemed random and defied understanding could now be predicted and even changed. The potential for ...
Tags: News, New York City, Vienna, Watson, Huffington Post, Sigmund Freud, Psychological Review, China India, Barnum, Duke University, DSM, Department of Psychology, John Watson, Allen Frances, American Psychological Association, Johns Hopkins University

The Century of the Self

Documentaries by Adam Curtis are always thought provoking. Here is one of his most impressive: The Century of the Self. Our manufactured docility and control of the masses by way of Bernays' application of propaganda. The Century of the Self (Full Documentary) -...
Tags: General Discussion, Adam Curtis, Bernays

The History of Bacon for Breakfast: A PR Success Story

For most carnivores, there is arguably no plate that bacon has become more synonymous with than breakfast and brunch dishes. Few meat eaters can really remember a time when sizzling bacon was not a part of our breakfast of champions. Look no further than this kid trying bacon for the first time — who is, like many of us, sure to forget every bacon-less breakfast before it.   Our culture today has adopted an obsession with bacon. Few other products inspire similar levels of loyalty or devot...
Tags: Marketing, Consumer Goods, Sigmund Freud, Public Affairs, Levick, Edward Bernays, Bernays, Entertainment & Culture, Beech Nut Packing Company, Jen Tong

The Advanced Guide to Online Publicity Campaigns

Posted by SamuelScott No one cares about your company or product. Unless your CEO is Steve Jobs or your product is Google Glass, very few journalists and bloggers are going to write about you directly, because they're reluctant to give free press to for-profit businesses. Few people are going to share something on social media that will only help a corporation to make more money. To gain significant media coverage and launch creative campaigns that spread through the Internet, companies usually...
Tags: Google, Facebook, Spotify, England, New York, Nbc, Microsoft, Steve Jobs, Wikipedia, Fbi, Chicago, Daily Mail, United States, David Bowie, Ikea, Silicon Valley