Posts filtered by tags: Bill Baxter[x]


 

There's a simple reason your new smart TV was so affordable: It's collecting and selling your data, and serving you ads

The vast majority of televisions available today are "smart" TVs, with internet connections, advertising placement, and streaming services built in. Despite the added functionality, TV prices are lower than ever — especially from companies like TCL and Vizio, which specialize in low-cost, high-tech smart TVs. There's a simple reason that smart TVs are priced so low: Some TV makers collect user data and sell it to third parties. Visit Business Insider's homepage for more stories. Massive TVs w...
Tags: Amazon, Samsung, Trends, Sony, Vizio, Tcl, Baxter, Bill Baxter


Vizio Wants Next-Generation Smart TVs To Target Ads To Households

Smart TV manufacturer Vizio has formed a partnership with nine media and advertising companies to develop an industry standard that will allow smart TVs to target advertisements to specific households, the companies said this week. From a report: The consortium includes major TV networks like Comcast Corp's NBCUniversal and CBS, as well as advertising technology companies like AT&T's Xandr. Addressable advertising, or targeting viewers on the household level based on their interests, has long be...
Tags: Tech, Cbs, Vizio, Hulu, Dude, Netflix Inc, McAfee, Comcast Corp, Vizio TV, Bill Baxter, AT T s Xandr Addressable


There's a simple reason why your new smart TV was so affordable: It's collecting and selling your data

The vast majority of televisions available today are "smart" TVs, with internet connections, ad placement, and streaming services built in. Despite the added functionality, TV prices are lower than ever — especially from companies like TCL and Vizio, which specialize in low-cost, high-tech smart TVs. There's a simple reason that smart TV prices are so low: some TV makers collect user data and sell it to third-parties, which can offset the cost. Massive TVs with razor-thin frames, brilliant im...
Tags: Samsung, Trends, Vizio, Tcl, Baxter, Bill Baxter, Vizio CTO


Vizio exec: we'd have to charge a premium on "dumb" TVs to make up for the money we'll lose by not spying on you

At CES, the Verge's Nilay Patel interviewed Vizio CTO Bill Baxter, who told her that when it comes to the surveillance features of his company's "smart" TVs, "it’s not just about data collection. It’s about post-purchase monetization of the TV...[When it comes to 'dumb' TVs,] we’d collect a little bit more margin at retail to offset it." The remarks come in the context of the low margins in the TV market, which Baxter gives as 6%, and how companies like his are driven to seek out other reve...
Tags: Post, Business, News, Surveillance, Iot, Vizio, Baxter, Nilay Patel, Surveillance Capitalism, Internet Of Shit, Bill Baxter, In Soviet America TV Watches You, Vizio CTO


Taking the Smarts Out of Smart TVs Would Make Them More Expensive (slashdot)

In a wide-ranging interview, Nilay Patel of The Verge speaks with Bill Baxter, chief technology officer of Vizio, about what the company thinks of some TV vendors adding support for Apple's AirPlay 2, and other things. A remarkable exchange on the business of data collection and selling: Nilay Patel: I guess I have a philosophical question. You guys are committed to low price points and you often beat the industry at those price points. Can you hit those price points without the additional data ...
Tags: Apple, News, Vizio, Dude, Patel, Nilay Patel, Msmash, Vizio TV, Bill Baxter


Taking the Smarts Out of Smart TVs Would Make Them More Expensive

In a wide-ranging interview, Nilay Patel of The Verge speaks with Bill Baxter, chief technology officer of Vizio, about what the company thinks of some TV vendors adding support for Apple's AirPlay 2, and other things. A remarkable exchange on the business of data collection and selling: Nilay Patel: I guess I have a philosophical question. You guys are committed to low price points and you often beat the industry at those price points. Can you hit those price points without the additional data ...
Tags: Apple, Tech, Vizio, Dude, Patel, Nilay Patel, Vizio TV, Bill Baxter


Vizio adds Apple AirPlay and HomeKit integrations to its SmartCast smart TV platform

Apple is  gearing up for a new streaming TV service to rival Netflix, Amazon and Google this year, but in the meantime, it is also expanding interoperability with more third parties like smart TV makers to make what it already has available easier to use in the living room. In the latest development, smart TV maker Vizio today announced at the CES consumer electronics show that it’s adding support for AirPlay 2 and HomeKit to its SmartCast interactive TV platform. The integration will mean that...
Tags: Apple, Google, Amazon, TC, Gadgets, Mac, Entertainment, China, Samsung, Siri, Tech, Ces, Netflix, Canada, Amd, Vizio