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How Small Business Owners Should Approach SEO

SEO is a term that can seem opaque, and its full name — “search engine optimization” — doesn’t do much more to explain things. You probably have at least some idea of what we’re talking about when we say SEO; but, as a busy small-business owner, you really don’t have time to master search engine technology. Sure, you know that SEO is about making your online presence more friendly to the top-secret algorithms that generate results for queries put to major search engines like Google and Bing, but...
Tags: Google, Business, Sales, Seo, Bing, Yellow Pages


Bing Open Sources Their Vector Search Algorithm To Make Finding Results Fast

Bing announced they have made their Space Partition Tree And Graph (SPTAG) vector search algorithm open source to help others who want to make it possible to search through billions of pieces of information in milliseconds.
Tags: Seo, Bing, Bing Search


10 Basic SEO Tips to Index + Rank New Content Faster - Whiteboard Friday

Posted by Cyrus-ShepardIn SEO, speed is a competitive advantage. When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this week's Whiteboard Friday. [Note: #3 isn't covered in the video, but we've included in the post below. Enjoy!] Click on the whit...
Tags: Google, Facebook, Wikipedia, Seo, New York Times, Reddit, Toyota, Bing, YOAST, Hacker News, Google Google, Cyrus Shepard, Speechpad, Richard Baxter, SEO WordPress, David Sottimano


Have you always wanted an algorithm that can search like Bing? Well, if you change your mind, one's on GitHub now

Microsoft has dumped a load of ML code for its search algo Microsoft has open sourced a machine-learning algorithm that powers part of its web search engine Bing.…
Tags: Microsoft, Software, Bing


Microsoft open-sources a crucial algorithm behind its Bing Search services

Microsoft today announced that it has open-sourced a key piece of what makes its Bing search services able to quickly return search results to its users. By making this technology open, the company hopes that developers will be able to build similar experiences for their users in other domains where users search through vast data troves, including in retail, though in this age of abundant data, chances are developers will find plenty of other enterprise and consumer use cases, too. The piece ...
Tags: Cloud, Microsoft, Developer, Tech, Mit, Artificial Intelligence, Software, Open Source Software, Windows Phone, Computing, Bing, Search Results, World Wide Web


Advanced Remarketing Tips from PPC Pros

In 2018, we ran a series that was a deep-dive into retargeting for every channel. This year, we’re back with our favorite remarketing tips. What Are Your Favorite Remarketing Tactics? Michelle Morgan Utilizing CRM lists to move users to later stages of the lead gen funnel or upselling. In lead gen, you don’t make money on the lead itself (unless you’re an aggregator). We have to continue to work with leads to move them through to MQL, SQL, Opportunity, and eventually Customer. Using lis...
Tags: Sem, Bing, Michelle Morgan, Andrea Taylor, Joe Martinez, Kristin Palmer, Tim Jensen, PPC Pros, Customer Using


How Small Businesses Can Benefit from SEO

Small businesses are the economic engine of the United States. There are more than 30 million small business here in the United States, and that this figure accounts more than 99 percent of all businesses in the country. These days, Americans live their lives online. The art and science of making your business’ web presence as appealing as possible to search engine algorithms is called “search engine optimization”, or SEO for short. SEO is complex, but it doesn’t need to be overwhelming. ...
Tags: Google, Amazon, Microsoft, Digital, Sales, United States, Google Maps, Bing


We Tried Microsoft’s New Edge for Mac Browser, You Can Too

During the Microsoft Build keynote yesterday, the company briefly teased Microsoft Edge for Mac. We managed to install the dev and canary builds on a Mac, and you almost can’t tell it isn’t a Windows build. That’s a good thing. Microsoft Build Barely Showed the Mac Version of Edge Microsoft Build is well underway, and the company used its keynote to announce a Linux Kernel for Windows, a real command line, and new features for the Edge browser. While talking about Edge, Microsoft tucked a bl...
Tags: Apple, Crafts, Microsoft, Bing, WalkingCat, Edge for Mac, Mac Version of Edge Microsoft


Small Business Week Events & Deals, Good News for Women Entrepreneurs, Solving Your Cash Flow Problems, Cleaning Up Your Finances and Other Things Entrepreneurs Need to Know

Small Business Week kicked off Sunday. In honor of the week we are going to do post two Things Entrepreneurs Need to Know this week.   18 Things Small Business Owners Need to Know By Rieva Lesonsky   1—SBA Events Here are some activities you can participate in, sponsored by the Small Business Administration (SBA): Participate in the FREE National Small Business Week Virtual Conference on May 7-8 from 11am-5:30pm ET. This virtual conference will offer exclusive educational webinars, mentoring...
Tags: Amazon, Asia, Business, New York, Texas, Microsoft, Mexico, China, India, New York City, US, America, Los Angeles, Tech, Bank Of America, Canada


Structured Data for SEO Blogging

SEO has gone a long way since websites took shape. Gone were the days when they were all about keywords. Now, search engines became a lot more complex, yet better. “How,” you ask? With the help of structured data. Structured data made it into the realms of SEO when Google, Yahoo!, Bing, and Yandex created a standardized list of attributes in 2011. This was called Schema.org, the precursor to the structured data we have now. However, many still don’t know what structured data is. F...
Tags: Google, Advertising, Seo, Bing, Yandex, Microformats, SERP, Accelerated Mobile Pages AMP, Blog Tips, Blogpatcher


Clix Marketing Blog’s #PPC News & Views: Friday, May 3, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Group Twenty Seven The PPC “Dirty Secret” That No One Talks About: Letting the cat out of the bag on this one! It’s time to take Brand Awareness seriously! Search Engine Watch Tips to lower brand CPC for greater profitability: If you’re bidding on brand names, this is worth a read. PPC Hero Visual Search – Could It Be The Next Big Thing? It’s coming…will your account...
Tags: Microsoft, Linkedin, Sem, Ppc, Quora, Facebook Ads, Bing, Visual Search, Cpc, Ppc News And Views, Don, Social Media Examiner, PPC News amp, LinkedIn Microsoft, Google Tag Manager, Tim Jensen


Microsoft's Satya Nadella uses a subtle fear tactic to win cloud business away from Amazon (MSFT, AMZN)

Amazon seems like an unstoppable force in the cloud computing market. But No. 2 cloud player Microsoft is gaining ground.  Here's the story of how Microsoft CEO met with the CEO of advertising giant WPP and subtly reminded him of the risk of choosing the wrong cloud company. Visit Business Insider's homepage for more stories.  Advertising agency giant WPP has been a partner with Microsoft for years. So when it came time to meet and pitch WPP's new CEO, Mark Read, appointed last September, M...
Tags: Google, Amazon, Facebook, Elon Musk, Microsoft, Satya Nadella, Trends, Walmart, Bloomberg, Netflix, Dell, Bing, WPP, Bob Muglia, Reed Hastings, Kroger


A Second Set of Learnings from HeroConf 2019

Yesterday, Tim shared some of his key takeaways from HeroConf 2019. I’m here today to share some of mine. This was my first HeroConf and it did not disappoint. It also helps that it was just a regional rail ride away for me (I was born, raised and currently reside in the Philly suburbs). So, let’s talk about some of the learnings I loved and can’t wait to share with you. Your Target Audience Amanda Farley of SS Digital Media challenged us to think outside of our marketing viewpoints by think...
Tags: Google, Uncategorized, Sem, Ppc, Austin, Bing, Eta, Philly, Buzzsumo, Mark, Audience Targeting, Don, Tim, Pinterest Pinterest, Duane Brown, Digital Marketing Conference


Microsoft launcher for Android gets live cricket updates widget

Microsoft relaunched the Arrow Launcher for Android as Microsoft Launcher in October 2017 with new features and design tweaks. The launcher included features from Arrow Launcher like Bing integration and the control center panel at the bottom of the screen and new features were added to the launcher with every update. Today, Microsoft has launched a new widget for Microsoft Launcher for Android devices that brings live action from the cricket pitch directly to the user's phone’s home screen. ...
Tags: News, Microsoft, Blogging, Bing, Microsoft Launcher, Microsoft Launcher cricket widget


Microsoft's 2019 second-quarter earnings call (MSFT)

Editor's note: The following is a transcript from Microsoft's second-quarter earnings call. The translation was provided by Microsoft. Michael Spencer: Good afternoon and thank you for joining us today. On the call with me are Satya Nadella, chiefexecutive officer, Amy Hood, chief financial officer, Frank Brod, chief accounting officer, and Carolyn Frantz, deputy general counsel and corporate secretary. On the Microsoft Investor Relations website, you can find our earnings press release and fin...
Tags: Amazon, Japan, UK, Microsoft, China, Office, Satya Nadella, Azure, Africa, US, Trends, Linkedin, Walmart, EA, Walgreens, Italy


Custom Bikes Of The Week: 28 April, 2019

Each week, we scour the internet to bring you the juiciest five motorcycles that we haven’t already featured. Today we’ve got a Yamaha SR500 street tracker from Milan, a BMW R nineT from Belgium, and a vintage Norton from Luxembourg. Plus Steve McQueen’s Husky, and a Bōsōzoku-inspired contraption from the lads at CROIG. Yamaha SR500 by Deus Milano The crew at Deus Milano put the blame for this project squarely on Marco Belli’s shoulders. Marco’s a highly decorated flat track racer, that r...
Tags: Milan, Minneapolis, California, US, Austin, Motorcycles, Italy, Belgium, Luxembourg, Bmw, Steve McQueen, Bing, Harley Davidson, Mcqueen, Santa Cruz, Husqvarna


Use This SEO Strategy for Your Next Website Redesign

Redesigning your website presents a significant risk from an SEO standpoint if not managed appropriately. What can be years of optimizations to your infrastructure, design, and content are going to be overwritten, and it’s hard to predict if the organic rankings you’ve earned are going to be swept away. If your redesign strategy includes taking SEO into account post-launch, you’ll probably end up in for a world of hurt. Here’s a look at organic traffic from a brand that came to us after launch...
Tags: Google, Seo, Blogging, Cta, Cms, Bing, Don, Google Analytics Unless


The Top 3 Updates From Bing in 2019

From search to social, ad platforms have been rolling out major changes this year. You may not have the time to review them all in one sitting, so we broke down our top three updates from Bing in the first four months of 2019.  Read more at PPCHero.com
Tags: Seo, Search, Bing, Bing Ads, Ad Extensions


Merkle Q1 2019 Digital Marketing Report Released

We are excited to announce the release of the Q1 2019 edition of the Merkle Digital Marketing Report today for download. For the 30th straight quarter we've put together a comprehensive examination of the most important trends shaping up in digital marketing, featuring in-depth analyses of key platforms including Google, Facebook, Amazon, Instagram, Pinterest, and more. Below are just a few of the insights included in the report pulled from the executive summary. For further data points and exp...
Tags: Google, Amazon, Facebook, Instagram, Yahoo, Sem, Merkle, Bing, Cpc, Merkle Digital Marketing Report, Merkle Digital Marketing, Google Facebook Amazon Instagram Pinterest, Sponsored Products and Sponsored Brands


Employees Call On Microsoft To Protect GitHub From China Censors

The GitHub repository at "996.ICU" in China has been calling out tech companies in the country that pressure their employees to work from 9 a.m. to 9 p.m., six days per week. "Since it went up last month, the page has been starred over 229,000 times, making it one of the most popular GitHub repositories on the site," reports PC Magazine. "But now a group of Microsoft employees are worried the Chinese government will force their employer to take the page down. So in response, they've been circula...
Tags: Microsoft, China, Tech, Xiaomi, Bing, Abacus, Redmond


Beginners’ Guide To Search Engine Advertising

Search engine advertising is more than just a buzzword. It’s a powerful way to drive traffic to your business. However, there’s a bit of a learning curve that keeps many businesses away from this area of online advertising. What exactly is Search Engine Advertising? Also commonly referred to as paid search, this is how websites get their ads to appear on the search engine results pages (SERPs). Any time you search for something online, you’re engaging with search engine advertising. It’s a high...
Tags: Google, Startups, Ppc, Bing, Online Marketing, Online Advertising, Others, Paid Search, Search Engine Advertising


Google Offers Europeans Choice To Download Rival Web Browser

Google said today it will start giving European Union smartphone users a choice of browsers and search apps on its Android operating system, in changes designed to comply with an EU antitrust ruling. From a report: Starting Thursday and following a software update, users in the EU opening Google's mobile app store will be presented with a choice of alternatives to Google search and Chrome. The Alphabet unit said options will vary by market, but Microsoft's Bing and Norway's Opera are notable com...
Tags: Google, Microsoft, Tech, Eu, European Union, Norway, Bing, FairSearch


SEO Strategy For Making Your Music More Discoverable In 2019

If you're looking to get serious about your music career in 2019, it's important to put some effort into making your material discoverable online, in what has become a decidedly crowded field. Whether you're trying to sell concert tickets, merch, or just trying get new fans to hear your music, spending a little time developing a good SEO strategy can make a world of difference. __________________________________ Guest post by Mark Turtelington of Soundfly's Flypaper If you’re seriou...
Tags: Google, Spotify, Music, Seo, Google Analytics, Guest Post, Bing, Soundfly, LSI, Smush, SEO Google, Bandzoogle, Mark Turtelington, Bandzoogle WordPress Squarespace Wix


Bing Ads Launches Action Extensions

From the recent , to the , Bing Ads continues to introduce new features for advertisers. At the beginning of April, Bing launched Action Extensions, which allow you to include a call-to-action button with an ad in search results. This new extension is accessible globally in all languages currently available within Bing Ads. You can then link the button to a URL of your choice. Action Extension Appearance On a mobile device, the extension shows up as text beneath the ad. Within a desktop br...
Tags: Google, Sem, Ppc, Bing, Bing Ads, Digital Marketing, Ad Extensions, Action Extensions, Bing Ads New Features


How to make Google your default search engine on any major web browser

You can make Google your default search engine on any web browser (desktop or mobile) in a few quick steps.  Every browser lets you change your default search engine, so you can search with your preferred service right from the search or address bar. Most browsers (with the exception of Microsoft browsers) start with Google as the default, but if it's been changed, you can easily switch it back. In most cases, you can find the default search engine setting in your browser's Settings or Optio...
Tags: Google Chrome, Firefox, Google, Microsoft, Trends, Safari, Nintendo, Bing, Google Make Google, Start Microsoft


How to Find Old Websites That Google Won’t Show

The internet, as a “place,” is constantly growing. We build more and more webpages every day—so many, in fact, that it can feel as if certain corners of it are lost to time.Read more...
Tags: Google, Search Engines, Search, Lifehacks, Bing, Duckduckgo, Pinboard, Million Short, Wibyme, Search Techniques


Yoast subscriptions: keep your SEO on track

Yoast has been offering subscriptions to our plugins and courses since November of 2018. Lots of happy customers have already purchased a subscription plan! But why would you need a subscription? Isn’t it enough to thoroughly invest in SEO once? What’s the use of an ongoing subscription? I am so glad you asked ;-). SEO needs commitment To keep ranking in the search engines, you’ll have to make an ongoing effort. That’s the only way to stay ahead in the search game. So, you’ll have to mak...
Tags: Google, Seo, Bing, Yoast Academy, YOAST, Yoast SEO Premium, Joost de Valk, Jono Alderson


Microsoft’s new Edge browser might get me to dump Chrome for the first time in a decade

Like millions of others, I abandoned Firefox and Safari in favor of Google's Chrome browser at the end of the last decade, and despite a rocky start in terms of performance, the ease of use and sleek design were too much for other browsers to overcome. I continued to test new browsers as they arrived and old browsers as they received significant updates, but nothing could ever match Chrome, and so I now have it installed on every device I own.At this point, I'm so tethered to the ecosyst...
Tags: Firefox, Google, News, Microsoft, Bing, Canary Channel, Edge Dev Channel


Cannot cannot wireless to Calibre

I cannot get my lap top to connect wirelessly to the Calibre installation on my desktop today. I can connect to Calibre using my iPhone and iPad through CC. The laptop is connected to the internet through Wi-Fi and I can browse the internet I have tried four different browsers on the laptop. Edge says it cannot reach this page. Chrome says this page isn't working. Internet Explorer says there was a problem and subsequent attempts simply returned Bing searches. Firefox says it is connecting ...
Tags: Firefox, Books, Calibre, Bing


Fleksy’s AI keyboard is getting a store to put mini apps at chatters’ fingertips

Remember Fleksy? The customizable Android keyboard app has a new trick up its sleeve: It’s adding a store where users can find and add lightweight third party apps to enhance their typing experience. Right now it’s launched a taster, preloading a selection of ‘mini apps’ into the keyboard — some from very familiar brand names, some a little less so — so users can start to see how it works. The first in-keyboard apps are Yelp (local services search); Skyscanner (flight search); Giphy (animated...
Tags: Apple, Google, Spotify, Europe, Pinterest, Microsoft, France, China, US, Tech, Barcelona, Paypal, Commission, European Commission, Tripadvisor, Bing