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The Return Of Business Travel | By Bob Rauch

When Is business travel really coming back? Many corporate executives had all their meetings online in 2020. In 2021, we believe that will change soon due to the pace of vaccines, decline of COVID-19 cases, and negative impacts of closed economies.
Tags: Travel, Bob Rauch


Turn 2020 Profit Losses Into 2021 Wins For The Hotel Industry | By Bob Rauch

Q1 of 2021 is not going to be profitable, fun or exciting for us in the hotel industry. The goods news is Q2 will come up quickly and having been through six recessions in hospitality, all the signs of a recovery are finally here. Given the significant impact of the virus on our economic, physical and mental health, I am offering a few sentences of my personal plan to recovery; we'll dive into the following areas below:
Tags: Travel, Bob Rauch


Vision 2050 – 2nd Edition: The Recovery Year | By Bob Rauch

The final U.S. lodging industry numbers for 2020 came out and RevPAR literally finished at half of where it finished in 2019—that's right, half! Occupancy was 66.1% at $131.17 average rate and RevPAR of $86.76. 2020 finished at 42% at a rate of $103.00, RevPAR was $43.26. The impact to the bottom line is easy to see in our bank accounts as breakeven has always been thought to be close to 60% occupancy but many forget the importance of rate to that equation.
Tags: Travel, Bob Rauch


Vision 2050 – Hotel Recovery From COVID-19 | By Bob Rauch

The next 30 years begins with COVID-19 recovery. What does that look like? We pick up the pieces that were cracked, torn apart and ravished one by one. We will review demand, those elusive customers who are either mandated to stay at home, are afraid to travel or were planning to attend an event that was postponed or cancelled. We'll discuss challenges we see on the horizon and review the economy, what guests are looking for, what hotel recovery may look like and the future.
Tags: Travel, Bob Rauch


Top Ten Trends in Hospitality 2021 | By Bob Rauch

Today's hotel business models look entirely different from their predecessors. COVID-19 is just one earthquake that has jolted the landscape this year. The hotel industry must evolve and reinvent itself to exploit the opportunities and cope with the challenges it faces. After all, this industry is no stranger to disruptions. As we do every year on December 1, the top trends shaping our industry next year will be:
Tags: Travel, Bob Rauch


2021 hotel trends and concepts in ‘a new normal’ | By Bob Rauch & Sarah Andersen

The hospitality industry has endured tremendous shifts and disruptions over the past year, forcing businesses to rapidly implement innovative trends that will reshape the future of hospitality.
Tags: Travel, Bob Rauch, Sarah Andersen


Setting up 2021 for success | By Bob Rauch & Sarah Andersen

We have probably reached the midpoint of the Coronavirus Recession. We say that because we hit bottom quickly in April and came back up a bit this past summer. Many industries were not hit, but the virus-caused recession has taken its toll on this economy.
Tags: Travel, Bob Rauch, Sarah Andersen


Preliminary 2021 Lodging Industry Forecast | By Bob Rauch

We have made some assumptions for 2021 - first, Q4 2020 and Q1 2021 will remain flat as corporate business begins to build just as leisure business begins to decline. Second, a stimulus package is imminent right after the election, regardless who wins. The politics of this election, coupled with the divisiveness of the nation, has disrupted everything except for the stock market. Third, gross domestic product will increase about 3% after being down close to 5% in 2020.
Tags: Travel, Bob Rauch


Hotel robotics thriving in 2020 | By Bob Rauch & Sarah Andersen

Technology is transforming the hotel industry by leveraging the power of robotics and artificial intelligence. When looking at productivity, hotels are using robotics not to supplant jobs, but rather to make them more effective and efficient. These technologies are designed to support the natural evolution of the hospitality sector and are functional in each department, from housekeeping to revenue management.
Tags: Travel, Bob Rauch, Sarah Andersen


2021 Hotel Forecast | By Bob Rauch

The COVID-19 pandemic has caused unprecedented disruption to the hospitality industry, so when it comes to mapping a post-pandemic recovery, it's clear that we are in uncharted territory. The Lodging Conference hosted Bernard Bauhmohl, Chief Economist of the Economic Outlook Group. His remarks related to vaccines, treatments, lack of stimulus package and election results led us to believe we are in for a longer ride along the trough of this recession.
Tags: Travel, Bob Rauch, Economic Outlook Group, Bernard Bauhmohl


Enjoy the Journey as Well as the Destination | By Bob Rauch

Every year during late August and early September, we embark on business planning for the following year. This year has been highly unusual to say the least. So, despite the low revenues, difficult operating environment, stress and anxiety and disastrous cash flow, try to breathe and enjoy the journey. It will make the transition to the other side more enjoyable and likely more successful. Here are 10 items to put on your "to-do" list that will get you there and keep you focused!
Tags: Travel, Bob Rauch


What A Difference A Year Makes | By Bob Rauch

When I wrote an article on business plan development for 2020 suggesting flat occupancy and rate, I stated, "Naturally, the caveat is that unexpected 'event' that could stimulate a precipitous decline in demand." If I had known about the pandemic one year ago, I could have saved lives, but I did not. I just knew that we have to be prepared. I think we have done an excellent job responding to business conditions on the ground, but what do we do for 2021?
Tags: Travel, Bob Rauch


It’s Becoming Survival of the Fittest | By Bob Rauch

Prepare your operations to meet what guests are looking for, and prepare your teams for the realities of today's environment. Mike Ditka, former NFL star player and coach once said, “Success is not permanent, and failure is not fatal.”
Tags: Travel, NFL, Mike Ditka, Bob Rauch


How Hotels Should Adapt Meetings And Events | By Bob Rauch & Sarah Andersen

In this time of great uncertainty, how can we best prepare for a new landscape in the hospitality and events industry post-COVID-19?
Tags: Travel, Bob Rauch, Sarah Andersen


Hotel Industry 2020 – The New Normal | By Bob Rauch & Sarah Andersen

Welcome to the Twilight Zone or the surreal existence of those of us in hospitality with empty hotels. They are slowly and not so surely picking up but we will return to a "new normal" soon. What will it look like? The "light and warmth of hospitality," coined by Conrad Hilton, will not be apparent upon entrance to a hotel post COVID-19. Expect acrylic covered front desks, masks and gloves, signage advising guests to use caution, frequent disinfecting of public spaces, wide open lobbies w...
Tags: Travel, Conrad Hilton, Bob Rauch, Sarah Andersen


Sustainability: It’s More Than A Trend | By Bob Rauch & Sarah Andersen

In our December HNN column, "Foresight is 20/20," we identified 2020's top travel and hotel industry trends. One major development we recognized was sustainability. Whether you believe in the Green New Deal or believe climate change is overstated, sustainability is on the minds of our guests and is economically practical to implement.
Tags: Travel, Bob Rauch, Sarah Andersen


Foresight is 20/20 | By Bob Rauch & Sarah Andersen

In the new decade, Generation Z will become a new generation of travelers, technology will fuel these travelers, and the AI world is coming whether we like it or not, but its application in hotel operations will support team members rather than replace them.
Tags: Travel, Bob Rauch, Sarah Andersen


Is Airbnb Taking Over The Hotel Business? | By Bob Rauch & Sarah Andersen

In 2008, when Airbnb was founded, the company's platform was based on offering peer-to-peer room, apartment and home sharing as a way for people to earn extra cash.
Tags: Travel, Airbnb, Bob Rauch, Sarah Andersen


Why Are Guests Staying At Your Hotel? | By Bob Rauch & Sarah Andersen

Seemingly every company in the hospitality sector is marketing themselves as an experience versus a product because travelers today are no longer content with just being a tourist. They want to be fully immersed in the destination and engage in authentic cultural activities.
Tags: Travel, Bob Rauch, Sarah Andersen


What the Hotel World Looks Like in 2020 | By Bob Rauch

Hotel Distribution is arguably the big topic of the near term. Expedia Group and Booking Holdings (previously Priceline) are the two big online travel agencies (OTAs), dominating well over 70% of OTA market share. Now this duopoly faces major disruption by Airbnb, Facebook, and Google. Airbnb just bought HotelTonight, an app-based company that sells last-minute, unused boutique and independent hotel inventory. Meanwhile, SiteMinder's "BookingButton" already integrate into Facebook busines...
Tags: Travel, Google, Facebook, Airbnb, Expedia, Priceline, Google Airbnb, Bob Rauch, Expedia Group and Booking Holdings, Airbnb Facebook, BookingButton


Lodging Forecast 2019: Industry Threats Yet Growth | By Bob Rauch

Reading forecast content from the plethora of prognosticators out there can drive one into craziness. Clearly, the current economy has strengths like consumer confidence, employment levels, low oil/gas prices, and purchasing managers sentiments as expressed by the Institute of Supply Management (ISM). Gross Domestic Product (GDP) has been growing at a strong 3 percent +/- rate and most pundits expect a 2-3 percent increase in revenue per available room (RevPAR), largely attributed to aver...
Tags: Travel, Bob Rauch, Institute of Supply Management ISM


Spring Conference Season – What is the Buzz? | By Bob Rauch

Spring brings on many conferences including our own Lodging Industry Forecast Event (LIFE) Conference held in March. Recently we've had Meet the Money, held in early May and the NYU Hotel Conference, being held now. In this article, after Meet the Money in LA and during NYU in New York, we analyze one and predict the other.
Tags: Travel, New York, La, Nyu, Bob Rauch


10 Steps to Business Plan Development 2017 | By Bob Rauch

This article is designed to include the keys to business planning and development success but there are changes occurring in our industry that require monitoring. These include disruption (is it really disruption or is it innovation?) and changes that have transformed our industry from an art to a science. Before we complete our business plans for 2017, a review of macroeconomic data is in order. China's growth is slowing, Europe remains suspect due to the Brexit and limited growth si...
Tags: Europe, China, Bob Rauch


The Chargers, Convention Center and Taxes: A Primer | By Bob Rauch

This is one man's opinion. I am an Independent, so Democrats and Republicans alike will disagree with me. I am not a member of the Lodging Industry Association or the San Diego Hotel Motel Association, so I am not privy to their positions on these issues and many of them will disagree with me. Lastly, I do not own any land or property downtown that would give me any reason to prefer a certain outcome. I'm certain that many will assume I will benefit from my ideas; that goes with the t...
Tags: San Diego, Bob Rauch


Top 10 Hotel Trends for 2016 | By Bob Rauch

2016 promises to be the most profitable year our industry has ever seen due to strong rate growth, minimal supply impact, low interest rates and oil prices and a somewhat minimal impact from disruptors like Airbnb, living wage bills and health care costs. As we do every year, following are the trends that will help you maximize your business opportunities in the year ahead. Analytics rule! Everything is trackable now. Not only can we see how much attention a certain ad campaign is get...
Tags: Analytics, Marriott, Starwood, Expedia, Orbitz, Digital Marketing, Ota, Capex, John Naisbitt, Bob Rauch