Posts filtered by tags: Brandefy[x]


 

DON’T MISS OUT! Save $300 on Velocity Registration!

Get your ticket now and save $300 with our early-bird pricing. Rate expires Friday, February 15th. My Private Brand’s flagship conference, Velocity, is in its third year running, bringing you conversations and networking with the best and brightest minds in private brand and retail. This year we’ve lined up an amazing list of speakers that includes icons geniuses and mavericks from major retailers like Kroger, Publix, and Metro, hot disruptors like Boxed.com and Brandefy as well as academics an...
Tags: Featured, Velocity, Branding, Metro, Kroger, Don, Doug Baker, Follett, Gil Phipps, Christopher Durham, Jeff Gamsey, Marie Horodecki Aymes, Kroger Publix, Kenan Flagler, Jason Bidart, Jan Benedict Steenkamp


Velocity early-bird ticket rates expire FRIDAY!

My Private Brand’s flagship conference, Velocity, is in its third year running, bringing you conversations and networking with the best and brightest minds in private brand and retail. Pick up your ticket now and save $300 with our early-bird pricing. These low rates expire Friday, February 15th, so act now to save big. This year we’ve lined up an amazing list of speakers that includes icons geniuses and mavericks from major retailers like Kroger, Publix, and Metro, hot disruptors like Boxed.com...
Tags: Featured, Velocity, Branding, Metro, Kroger, Doug Baker, Follett, Gil Phipps, Christopher Durham, Jeff Gamsey, Marie Horodecki Aymes, Kroger Publix, Kenan Flagler, Jason Bidart, Jan Benedict Steenkamp, Brandefy


Millennials, Mobile Phones & Private Brand: Velocity Conference Preview

I am excited to announce the next presentation for the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC. Over the next few weeks, we will be announcing the entire lineup of icons, geniuses, and mavericks who will educate, challenge and grow private brands for years to come. Today’s speaker is Meg Pryde who is the Founder & CEO of Brandefy, a digital platform that compares private brands to name brands to...
Tags: Featured, University Of Virginia, Velocity, Branding, Charlotte, Meg, Perrigo, University of Virginia Darden School of Business, Pryde, Brandefy, Méridien Charlotte, Meg Pryde


Brandefy Puts Target’s Smartly to the Test

Brandefy a new private brand-focused mobile app started by Meg Greenhalgh 2017 Darden School of Business at the University of Virginia and Velocity Conference intern. Brandefy – which came together in UVA’s i.Lab business incubator program – closed an initial funding round. Meg Greenhalgh The platform compares store brands to name brands to help shoppers save time and money. Brandefy currently has more than 1000 product evaluations of private brand products from retailers across the countr...
Tags: Featured, Uva, University Of Virginia, Target, Branding, James Graham, Greenhalgh, Darden School of Business, Brandefy, Meg Greenhalgh, Kroger Walmart Aldi Trader Joe, Ulta Publix Amazon, Carolyn Kochard, National Brand Equivalents