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Data into information

It takes discernment to do this. Most problems don’t require more data. They require more insight, more innovation and better eyes. Information is what we call it when a human being takes data and turns it into a useful truth.         
Tags: Uncategorized


Clearing the table

Centralized control is fabulous until it isn’t. Centralized control gives us predictable, reliable, convenient results. Until it suffocates. Google promises websites free attention at a time when attention is harder than ever to obtain. It promises fast, convenient search at a time when people prize fast and convenient more than ever. And it promises targeted clicks for a known price to anyone who is willing to pay for them at a time when marketers are figuring out how to measure in the digital ...
Tags: Uncategorized


Learning from the AOC Phenomenon

     Alexandria Ocasio-Cortez was a political sensation when she combined organizing prowess, extraordinary skill with social media, and a keen sense of what voters wanted in New York’s 14 th Congressional District to unseat a long-serving Democrat last year.   That by itself would guarantee her a prominent place in our political culture.   Since arriving in Washington, however, she has proven herself even more of an innovator in defining the role of a Member of Congress than she had as a ...
Tags: David Super


Friends with odious beliefs

It is sometimes painful and isolating to be a conservative student at a liberal law school.   This is bad news for the left. A few months ago, Yale Law School’s Federalist Society invited a speaker from the Alliance Defending Freedom, which successfully argued the Masterpiece Cakeshop case in the Supreme Court.   The invitation was condemned by multiple student groups, some officers of the Society received angry emails, and there were protests during the event.   Some students said ...
Tags: Andrew Koppelman


How Group Purchase Decisions Favor Brands

The new omnichannel consumer who seems to be always on, and who receives input from many different sources, is a mixed blessing for marketers. On the one hand, companies no longer control where customers find and evaluate their alternatives. Today it’s more about trying to be everywhere, or at least at the stops you know consumers routinely make on their journeys. On the other hand, there’s a lot to be said for having an engaged consumer who proactively searches for the latest news about a ra...
Tags: Customer Insight


Complexity Is An Experience Killer

I just spent two days in Miami with a great group of executives who are part of the SAP CX Client Advisory Board. One of their presentations described the company’s technology transformation, and included a stream of activity around “decomplexing.” I loved seeing that! Complexity ends up oozing its way into all types of experiences. Complex products, prices, or processes lead to ill-prepared employees and confused customers. A complex set of benefits leads to ill-prepared HR representatives and ...
Tags: Customer experience


The Critical Role Of Context In Building Brands

In 2007 The Washington Post carried an astonishing article describing what is now a classic yet valuable social experiment the newspaper had conducted. The Post had asked Joshua Bell to play in the Washington metro during the morning rush hour. As the newspaper describes it, “No one knew it, but the fiddler standing against a bare wall outside the Metro in an indoor arcade at the top of the escalators was one of the finest classical musicians in the world, playing some of the most elegant mus...
Tags: Brand Management


Acko General Insurance Co : Digital Only Insurer

Brand: AckoCompany: Acko General Insurance Co LtdBrand Analysis Count: #589 This is the era of digital technologies disrupting traditional business models. The same is happening in the insurance industry in India too. Acko General Insurance Co Ltd is the first digital-only insurance startup in India. The company aims to sell its products only through online and operate only in the digital space.  The Indian insurance industry is estimated to be around 1,20,000 crore and growing at 15-20%...
Tags: Harish B


The Death of the Supplemental Register?

Let’s all hope that the Supplemental Trademark Register is not on the death watch. It appears though to be on life support, at times, and especially with the USPTO’s heightened focus on “merely informational” matter, including laudatory messages. This is a common basis for registration refusal nowadays: “Merely informational matter fails to function as a mark to indicate source and thus is not registrable.” Don’t all valid trademarks communicate information? Exactly. How does the USPTO know when...
Tags: Advertising, Articles, Branding, False Advertising, Food, Loss of Rights, Marketing, SoapBox, Trademarks, TTAB, USPTO, Acquired Distinctiveness, Alternate Meanings, Barnum and Bailey, Brand Meaning, Dean Eyler


Dissolve it

The best solution to a persistent, apparently non-solvable problem is to make the problem itself obsolete. Go around it. Cease to need it to be solved. Redefine your process or goal so that the problem is no longer permitted to slow you down. An unsolvable roadblock might be better called “reality.”   PS Today’s the altMBA deadline         
Tags: Uncategorized


How to Turn Your Passion into Cash with Blogging

Are you passionate in one topic and want to spread your passion to others? Do you want to make money from your passion? You can do it simply by starting a blog. Yes, blogging can help you to turn your passion into cash. Follow these tips carefully: 1. Share what you know Sharing information is what blogging is all about. If you have something to share with the world, blogging is one of the best platforms for you to simply share what you know. Remember that everyone is an expert at somethin...
Tags: Blog Basics


Amazon Private Label (Click Bait Headline Here)

Over the last week, the mainstream press and the old school trade magazine have celebrated the reported failure of private brand at Amazon, with gleeful enthusiasm. The report which comes from e-commerce research firm Marketplace Pulse has stirred the reporters into a giddy frenzy of click-inducing headlines, including: Bloomberg: Most Amazon Brands Are Duds, Not Disrupters, Study Finds The Motley Fool: Amazon’s Getting Schooled in the Private-Label Game Arkansas Democrat-Gazette: Study: A...
Tags: Amazon, Christopher Durham, Featured


Court-Packing Common Sense

There is chatter these days among Democrats about Court-packing. While the norm that there should be nine and only nine Justices is entitled to great respect, I am not going to sit here and say that there can never be an exception. The present circumstances, though, are not at all exceptional.When Court-packing (or Lords-packing in Great Britain) was seriously considered in the past, the proponents had won multiple successive elections by considerable margins. As a result, they could credibly cl...
Tags: Congress, White House, Court, Branding, Great Britain, Democratic, Gerard N Magliocca, Merrick Garland


How To Integrate Social Media With eCommerce in 2019

Both eCommerce and social media have enjoyed meteoric rises in the last few years. Facebook and Instagram have over a billion active users each month, while the eCommerce sector is positively booming. But while... The post How To Integrate... [This is a content summary, continue reading on our website!]
Tags: Facebook, Ecommerce, Instagram, Social Media, Branding, Social Media Weekend, Tips For Ecommerce


Food Fight in NYC!

Famous celebrity chef Chloe Coscarelli (“Chloe”) and Tom Colicchio (“Colicchio”) started a new pop-up restaurant called “Supernatural” that is in the midst of a “food fight” or lawsuit with owners of the By Chloe restaurant Chloe originally founded but no longer has an ownership interest in.  After receiving cease and desist letter from BCH Hospitality Group LLC (“BCH”), Chloe and Colicchio sued BCH in a declaratory judgment action for a judgment that they do not infringe on the CHLOE® trademark...
Tags: Food, New York, NFL, America, San Francisco, Infringement, Supernatural, Contracts, Civil Procedure, Branding, Trademarks, Tom Colicchio, Chloe, Top Chef, Famous Marks, Law Suits


Using Your Firm’s Competitive Differentiation in your Employer Branding Program

  As you build out and continue to tweak your Employer Branding Program, you might want to incorporate and “bake in” your firm’s differentiators—(assuming, of course, you know what they are). Each firm has differentiators (whether they know it or not). These differentiators will make all the difference to prospective new hire candidates. They can […]
Tags: Featured, News, Recruiting, Branding, Blog Posts, Employer Branding


How big is your unfillable hole?

It doesn’t really matter, does it? All of your bad habits (and some of your good ones) exist to fill that hole, or to protect it from being seen. And as long as our mission is to fill the hole, and as long as the hole remains unfillable (and after all this time, if it’s not filled yet, good luck with that) it doesn’t really matter how small or trivial or unmentionable the hole is. It still drives us. The first step to living with it is to acknowledge it. You can’t make it go away. But you can le...
Tags: Uncategorized, Branding


Target’s Archer Farms Coffee to be 100% Sustainable by 2022

Minneapolis based Target has committed 100% of its private brand Archer Farms coffee to be certified sustainable by 2022 according to the Fair Trade USA standard or an equivalent. In collaboration with Fair Trade USA, they will partner with suppliers who meet Fair Trade social, economic and environmental standards, ultimately striving to enable coffee farmers to receive better prices and invest in their communities. This announcement comes at a pivotal moment for coffee farmers around the world ...
Tags: Usa, Featured, Minneapolis, Peru, Target, Branding, Fair Trade USA, Archer Farms, Archer Farms Coffee, Lenin Tocto Minga, APROCASSI Coffee Cooperative


How The WaMu Brand Disrupted Banking

If you were born before 1990’s, chances are you will remember Washington Mutual bank (a.k.a. “WaMu”), especially if you were living in the western part of the United States. But the question isn’t so much if– but rather how you remember this bank. A Dual Legacy Unfortunately, most people will remember WaMu for its demise, its ending as the largest bank failure in American financial history. What started with risky sub-prime mortgage investments eventually triggered a credit down grade for the...
Tags: Apple, United States, Branding, Washington Mutual, Wolff Olins, WAMU, Brand Strategy, Arthur Schopenhauer, WaMu Brand Disrupted Banking, Occasio, Bank of America Wells Fargo Citi Bank, LA WaMu


Michaels Crafts Private Brands Top 60% of Net Sales

Yesterday, The Michaels Companies, Inc. (Michaels Crafts) reported diluted earnings per share for the fourth quarter of fiscal 2018 of $1.15, an increase of 3.6%. The Irving, Texas-based retailer filed its Annual Report and 10-K providing some insight into their business. With $5,271.9 million in sales in fiscal 2018, the Company is the largest arts and crafts specialty retailer in North America (based on store count) providing materials, project ideas and education for creative activities. As o...
Tags: Featured, Canada, North America, Branding, Company, Michaels, Pat Catan, Irving Texas, Aaron Brothers, Convenience & Specialty, Michaels Crafts, Michaels Crafts Private Brands Top, Michaels Companies Inc Michaels Crafts


Google Apps – the Pros and Cons

I bet you love the Google Apps as much as I do.  (And, maybe like me, you at times hate them?!?) I especially love the popular ones  the Google apps. Gmail. Drive. Alerts. Search. Analytics. Images. Calendar. There are many that I personally (and professionally) use every day. I hate when I rely too much on them. With all the power and nuances of apps within the apps, it’s easy to make them part of your daily work process. Do you use the features inside Drive with Docs, Presentation, Sheets and ...
Tags: Google, Marketing, Branding, Google Wave, Google Sites Google


Use your marketing voice

Voice is one of the most significant trends we marketers have had to face in a while. Remember when the proliferation of mobile devices changed the way we designed and built websites? Voice is going cause the same upheaval and it’s going to come even faster and be more wide-sweeping than mobile ever was. If the last decade was our mobile marketing revolution, then the upcoming decade is the era of voice. The mobile revolution made it possible for brands to reach their audiences wherever they we...
Tags: Apple, Google, Walmart, Voice, Alexa, Branding, Purina, NPD Group Inc, Amazon Echo Google, Purina Alexa


Why Are So Many Talent Pools Underutilized and How Can Recruiters Tap Into Them?

  Spoiler alert: There’s a talent shortage in the world of work. And it’s pretty big. Ok, so that probably comes as no surprise to anybody who works in the staffing and recruiting industry. It seems like every day, we read new stories about how the number of open jobs exceeds the number of available […]
Tags: Featured, News, Recruiting, Diversity, Branding, Inclusion, Blog Posts, Sourcing, Diversity and Inclusion, Diverse Talent Pool


The Human Experience Cycle

As you think about your experience management (XM) efforts, it’s important to understand  how people flow through the experiences in their lives — as customers, employees, patients, fans, citizens, students, etc. To help deepen that understanding, I’ve created a simple model, the Human Experience Cycle (HxC). As you can see in the chart below, the HxC is made up of five elements: Expectations: What a person anticipates will happen during an experience. Experiences: What actually happens to a per...
Tags: Customer Experience, Branding, XM, XM - Experience Management


The minimum viable audience

The smallest group that could possibly sustain you in your work… If you could pick the members of this audience, who would you choose? Their dreams, their worldviews, their energy, all up to you. If you could pick them and needed to delight them because you had no one else available, would your product or service improve? If you had no choice but to ignore the naysayers (they’re not in the group) or the people who don’t think they need you or your work, would that force you to stop compromising ...
Tags: Uncategorized, Branding


Chris Skyers & Laura Kind of Wakefern to Speak at the Velocity Conference

I am proud to announce that we have added another exciting pair of speakers to this year’s Velocity Conference Chris Skyers Vice President of Private Label and Own Brand and Laura Kind, Director of Brand Marketing and Packaging, Own Brands for Wakefern Food Corp. The pair join a groundbreaking roster of executive speakers from Walmart, Kroger, Publix, Boxed.com and more. The conference will be held April 29 – May 1, 2019, at the Le Méridien in Charlotte, NC. The pair will present: Wakefern’s Ow...
Tags: Featured, Walmart, Karen, Manhattan, Velocity, Chris, Branding, Northwestern University, Laura, Aaron, Bloomingdale, Justine, Dearborn, Asher, Charlotte NC, Evanston Illinois


Brands Need To Fulfill The Quest For Meaning

Consumers are on a quest to find meaning and brands that succeed are the ones that help them fulfill this quest. In my upcoming book: Brand Hacks – How to Grow Brands by Fulfilling the Human Quest for Meaning, I distinguish three types of meaning: Personal Meaning Searching for personal meaning refers to cultivating our self. The self is defined as “the sum of all that he can call his, not only his body and his psychic powers, but his clothes and his house, his wife and children, his ancestor...
Tags: China, Patagonia, Starbucks, Branding, Guy Kawasaki, Dolce Gabbana, Porter, Gabbana, Tylor, Brand Meaning, Edward B Tylor, Quest Today


Interview: MVMT Watches Co-Founder Jake Kassan

How one minimal wristwatch brand set itself apart from the rest A few months after MVMT watches raised $220,000 on Indiegogo—back in 2013—co-founder Jake Kassan reached out to us via LinkedIn. He wanted to get his products in our hands. The brand was growing. Their site traffic and sales were increasing. And their social media presence was nothing short of exponential. Today, they’ve got one …
Tags: Design, Crowdfunding, Los Angeles, Social Media, E-commerce, Watches, Branding, MVMT, Movado, Watch Design, MVMT Watches Co, Jake Kassan


Tesco Moves To Rainforest Alliance Certified Cocoa For Private Brand Chocolate

UK retailer Tesco announced earlier this month that the cocoa sourced for its private brand chocolate, including its Easter Eggs, now comes from sustainably managed farms and is sourced as Rainforest Alliance Certified. The Rainforest Alliance is committed to supporting cocoa-growing communities, helping increase farmer income, safeguarding soils and conserving wildlife. All the supermarket’s products for which Rainforest Alliance Certified cocoa is sourced will now carry the Rainforest Alliance...
Tags: UK, Featured, Tesco, Wwf, Rainforest Alliance, Branding, Alex Morgan, Tesco UK, Rainforest Alliance Certified, Giles Bolton Responsible Sourcing, Emma Keller Head of Food Commodities


How Brands Benefit From Network Effects

You’re familiar with network effects. You know, the idea that if you had the only telephone on the planet it would be useless. Conversely, the more phones there are on the planet, the more each phone becomes valuable – now you can actually call someone. The idea is extended to software: the reason the world uses Windows is not because it is the best operating system, but because everyone else uses it – compatibility with other users buys you more than the costs of tolerating imperfect softwa...
Tags: Facebook, Microsoft, Linkedin, Ugg, Mercedes, Branding, Brand Management, Brand Research Brand Strategy Brand Licensing, Niraj Dawar