Posts filtered by tags: Brands[x]


Taking a stand on social: how brands can tackle racism in sport

How should brands tackle the ever-increasing problem of racism on social media within sport? Rory Haworth-Galt, Dan Chirwa, Dan Parker and Oriol Fernandez from We Are Social Sport’s Editorial and Research teams examine how brands can take a stand and brave the backlash. Back in April, a UK sport industry-wide social media boycott took place–the first of its kind. Many of the top sporting bodies and brands stood together in response to the continued issue of racism in sport, with discriminatio...
Tags: Facebook, UK, England, Minnesota, Wales, Sports, NFL, Colin Kaepernick, San Francisco, Social Media, Brands, Seo, Premier League, Manchester United, Swansea, Home Office

Using TikTok Influencers to Drive Sales to Your Online Brand

Don’t let the dance-off videos fool you – TikTok is big business. With over 1 billion active users per month, brands should be tripping over each other to get in on the action. TikTok is no longer a plaything solely spewing out teenager stuff. People of all age groups post meaningful content in almost every business vertical imaginable. TikTok is ripe with opportunities. Brands need to figure out a way to leverage the platform to grow awareness & drive sales. By engaging with the thriving influe...
Tags: Business, Instagram, Brands, Sales & Marketing, Bliss, Right Now, David Morneau, Bliss Bliss, Tiktok, TikTok Brands, TikTok Compared to Instagram, TikTok Custom, Inbeat Agency, TikTok American Dairy

The Dwindling Well of Forgiveness for Your Post-COVID Customer Experience

Photo by Marco Bianchetti on Last March and April, as businesses struggled to implement "work from home" policies and contain service disruptions, something remarkable happened: Customer satisfaction scores rose. Clients and Voice of the Customer platforms reported that VoC scores improved quite broadly across categories and businesses.Why would customers report more satisfaction as service quality declined? Forgiveness. As your customers fought to adapt to the new pandemic...
Tags: US, Brands, Seo, United States, Gartner, Voice of the customer, Augie Ray, Marco Bianchetti

Trump’s PAC Site Tricks Donors Into Recurring Charges With ‘Happy Birthday’ Dark Patterns

It’s tough out there being a Donald Trump supporter. He makes you and your fascist compatriots chant “toilet” at plague rallies, then he leaves thousands of you freezing in the cold with no way to return to the parking lot. He tells you to try and overthrow the U.S. government then gets stingy with the pardons. Then…Read more...
Tags: Amazon, Politics, Science, Brands, Paul ryan, Donald Trump, Trump, Mike Pence, PAUL, The Trump Organization, Presidents Of The United States, American People Of German Descent, Economy Of The United States, Wealth Of Donald Trump, Donald Trump 2020 Presidential Campaign

Top 3 Budget Face Washes Under Rs 500 Available in India 2021

Photo Courtesy : Photo by Burst from Pexels I have often been confused about face wash as a product. I like drugstore face wash brands  but they come with the hazards of parabens and SLS and on the other hand, I have tried out many natural face wash brands from under-budget face washes to the most pricier ones and ended up liking some and not so much the others. What do I look for in a face wash? Choosing a face wash was not easy for me. I have tried different products over the years and ne...
Tags: India, Brands, Seo, Product Reviews, Skin Care, Neutrogena, Beauty Products, Ponds, Mother Sparsh, Budget Face, Neutrogena Deep Clean Facial Cleanser Price, Fab India Seabuckthorn After Bath Oil

6 Boozy Beverages to Sip Over the Holiday Weekend

Long-weekend drinking is a little different from regular-weekend drinking. Whether you’re smoking those meats or lounging at the beach, you want your adult beverages to feel fun, damnit. I am, by nature, a very fun person, and (luckily) nice enough to share six of my favorite whimsical libations.Read more...
Tags: Brands, Food And Drink, Sugar, Lifehacks, Rum, Don Draper, Martini, Cocktail, Popsicle, Cachaca, Alcoholic Drinks, Hospitality Recreation, Brazilian Cuisine, Alcopop, Brazilian Alcoholic Drinks

Instagram launches a new section for shopping product drops

Instagram today announced it’s adding a new feature to help connect online shoppers to product drops through its app. Drops, which are a newer e-commerce trend, help sellers create buzz for forthcoming products in the days and weeks leading up to their availability. The products themselves are often only available in limited supplies or for a short period of time, increasing demand. On Instagram, drops will now have their own destination inside the app at the top of the Shop tab, where consumers...
Tags: Apple, Social, Mobile, Facebook, Ecommerce, Apps, Instagram, Shopping, Social Media, Brands, Tech, E-commerce, Online Shopping, United States, Flash Sales, Drake

A conversation on Black motherhood with Remi Sadé

We’ve seen conversations about motherhood adapt over the years, with the advertising world working harder to bring more authentic and realistic depictions of this experience to their work. Yet can marketers create honest and effective work without the knowledge of all of the complexities and differentiations that motherhood is composed of? Simply put, no.  That’s why our London team was recently joined by Remi Sadé, a writer, activist and creator who spoke to us about the Black motherhood exp...
Tags: UK, London, Advertising, Events, Brands, Seo, Diversity, Healthcare, Motherhood, Black Lives Matter, Lucy, Black Lives Matter Movement, Rémi, Representation, Allyship, Lucy Doubleday

Game On Episode 1: Livestreaming

In 2021, gaming is the world’s biggest social platform. That’s right. With 4 billion active gamers worldwide, brands should be using these platforms to speak to their ever-expanding audience. But what if you’re not a gaming (or gaming-adjacent) brand? How can you participate? Join us on Wednesday 26th May at 9am (BST) for the first in a three-part series that explores how brands can authentically get into gaming. Hosted by Global Head of Cultural Insights, Lore Oxford and Business Deve...
Tags: Gaming, Events, Brands, Seo, Livestream, Livestreaming, Audience, Gamer, John Crozier

3 Reasons Why You Should Prioritize Community Engagement

Community engagement is crucial for brands – after all, getting customers is just the first step. Brands need to continue engaging with consumers even after they’ve purchased their product or service. It’s important to keep customers informed and up-to-date, but in order to create a successful relationship, it’s critical to listen in return. Listening lets you learn about the consumers’ likes, wants, and needs, allowing you to position yourself as a brand that gives the people what they want. He...
Tags: Business, Instagram, Samsung, Brands, Sales & Marketing, Starbucks, Right Now, Lululemon, Michaels, Harvard Business School, Apple Pay Google, Loren G Dalton, WhutsFree Community

What is the Future of LinkedIn Marketing?

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Will their changes be worth it and help leverage them into being a top-performing platform that marketers should use in their social media strategies – many signs point to yes, but we’ll let you be the judge.  We will work through how...
Tags: Brands, Seo, Linkedin, United States, Don, Social Media Strategy, KPI, LinkedIn Marketing, GWI, Improved LinkedIn Marketing Opportunities LinkedIn, Tomer Cohan, This All Means for Brands

Speed Up, It’s Time for the Goodyear 400 at Darlington Raceway

Branded events and pro sports with a limited number of fans in attendance are back. This Sunday, the NASCAR Cup Series rolls into Darlington, South Carolina for The Goodyear 400. It’s also NASCAR’s Official Throwback Weekend and while this adds a festive nature to the race, the reality of COVID-19 (and the need for widespread […] The post Speed Up, It’s Time for the Goodyear 400 at Darlington Raceway appeared first on Adpulp.
Tags: Advertising, Brands, Nascar, Promotions, Goodyear, Darlington Raceway, Darlington South Carolina, Lifestyle Marketing, Sports Marketing, COVID-19, Featured Creative

A new YouTube feature will make its connected TV ads more shoppable

YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers called brand extensions, which will allow YouTube viewers to learn more about a product they see on the screen with a click of a button. The new ad format will allow the advertiser to highlight their website link or another call-to-action in their connected TV video ad. The viewer can then click the option “send to...
Tags: Google, Facebook, Ecommerce, Video, Shopping, Youtube, Marketing, Brands, Tech, Walmart, Bloomberg, E-commerce, Video Ads, Ads, Shopify, Streaming Services

Heirlume raises $1.38M to remove the barriers of trademark registration for small businesses

Platforms like Shopify, Stripe and WordPress have done a lot to make essential business-building tools, like running storefronts, accepting payments, and building websites accessible to businesses with even the most modest budgets. But some very key aspects of setting up a company remain expensive, time-consuming affairs that can be cost-prohibitive for small businesses — but that, if ignored, can result in the failure of a business before it even really gets started. Trademark registration is o...
Tags: TC, Marketing, Toronto, Brands, Tech, Artificial Intelligence, Canada, Machine Learning, Silicon Valley, Trademark, Shopify, Cto, Iaf, Google Domains, Macdonnell, Brand Management

The Most Popular Desktop Brands in the U.S.

Source: Apple introduced a new line of iMacs at its spring event on Tuesday, bringing a fresh coat of paint to its iconic, long-neglected all-in-one desktop computer. The new models come equipped with Apple’s widely lauded M1 chip and abandon their predecessors’ minimalist aluminum look for a range of color reminiscent of the original iMacs that helped turn the company around after their release in 1998. Being the first major redesign of the iMac since 2012, the latest overhaul demonstra...
Tags: Apple, Brands, Infographic, Computer, Radio, United States, Dell, Idc, Statista, General Interest

4 Ways to use Mother Sparsh 99% Pure Water Plant-Based Baby Wipes

“We always recommend moms to use cotton and water for cleaning baby’s soft skin or if they want to use wipes, our 99% Pure Water Plant-Based Baby Wipes are the best alternates for cotton and water – Mother Sparsh”. That being said, as a new parent, you are constantly trying to juggle with the big addition to your family, anxiety to keep them safe, and the sleepless nights. I am sure you do not want to add clothes full of baby’s soils to the ever-increasing pile of laundry lying around and you...
Tags: Brands, Seo, Product Reviews, Skin Care, Beauty Products, Baby Wipes, Water Wipes, Vichy Thermal Spa Water vs Kama Vetiver, Mother Sparsh, Plant Based Baby Wipes, Himalaya Gentle Baby Wipes

Tamika Butler, Remix’s Tiffany Chu and Revel’s Frank Reig to discuss how to balance equitability and profitability at TC Sessions Mobility

The race among mobility startups to become profitable by controlling market share has produced a string of bad results for cities and the people living in the them. City officials and agencies learned from those early deployments of ride-hailing and shared scooter services and have since pushed back with new rules and tighter control over which companies can operate. This correction has prompted established companies to change how they do business and fueled a new crop of startups, all promising...
Tags: Energy, TC, Transportation, Y Combinator, Remix, California, New York City, America, San Francisco, Brands, Tech, Ceo, Companies, Mit, Cities, Automotive

Companies are staying silent amid beauty guru James Charles' sexting scandal

James Charles Stefanie Keenan/WireImage/Getty Images In a recent YouTube video, James Charles admitted to sexting with boys who now say they're minors. Most brands working with or adjacent to Charles have ignored Insider's requests for comment. YouTube did not respond to an inquiry, but announced that Charles would not host the second season of Instant Influencer. See more stories on Insider's business page. In the five years since James Charles began posting regularly on YouT...
Tags: Media, Entertainment, Youtube, Advertising, Trends, Brands, Lgbtq, Charles, Kylie Jenner, Chipotle, Sephora, Laura, Lilly, Ulta, The Trevor Project, Digital Culture

Google and Budweiser Are Optimistic About Good Times Ahead. Are You?

If you watch cable news today, pessimists in front of their bookcases will remind you that the COVID-19 virus is mutating and ruthlessly seeking new ways to harm and kill people. You will also see overt shaming of every sort. Fox News shames “the woke left” for tainting capitalism with its soft hammers. CNN and […] The post Google and Budweiser Are Optimistic About Good Times Ahead. Are You? appeared first on Adpulp.
Tags: Google, Advertising, Brands, Cnn, Fox News, Advocacy, Food And Beverage, Media Trends

Rethinking Ramadan

Ramadan, the ninth month of the Islamic calendar, is a time at which connections with friends and family are strengthened and positive mindsets are encouraged. Muslims around the world will take part, including in Saudi Arabia, Indonesia and the UK.  By looking at the differences in these three markets, it’s clear that marketers can take inspiration from one another when it comes to creating relevant and culturally engaging content. With the pandemic changing traditions and routines, brands n...
Tags: Google, UK, Indonesia, Saudi Arabia, Brands, Seo, Nike, Facebook Messenger, Tottenham, Dubai, Unicef, Ramadan, McDonald, Telkomsel, Netflix Party, Rami Ismail

Spotify opens a second personalized playlist to sponsors, after ‘Discover Weekly’ in 2019

Spotify is opening up its personalized playlist, “On Repeat,” to advertising sponsorship. This playlist, launched in 2019 and featuring users’ favorite songs, is only the second personalized playlist on the music streaming service that’s being made available for sponsorship. Spotify’s flagship playlist, “Discover Weekly,” became the first in 2019. The sponsorship is made possible through the company’s , which gives brands the ability to market to Spotify’s free users with audio, video and displ...
Tags: Spotify, Media, Advertising Tech, Advertising, Brands, Tech, Asia Pacific, Ariana Grande, Streaming Music, Personalization, Adtech, Playlist, Turbotax, North America Europe Latin America, Ad Technology, Cathleen Ryan VP

Need to Know: Non-Fungible Tokens (NFTs)

Just when your gran finally got the hang of what a job in social is all about, crypto has hit the marketing industry in an increasingly mainstream way with NFTs. These unique digital assets, stored on the blockchain, are catching on in the music industry and being used by brands like Nike and Gucci. Senior Creative Technologist Sam Cox and Group Head of Strategy Harvey Cossell, discuss what NFTs are all about and whether brands should be paying attention. WHAT’S IT ALL ABOUT? “Non-fu...
Tags: Marketing, Digital, Brands, Seo, Nike, Nba, Lidl, Mesut Ozil, Grimes, Gucci, Blockchain, Thought Leadership, Leon, Christie, NFT, Beeple

Marketers are reportedly underpaying Black influencers compared to white people with less followers

A big following doesn't mean an influencer is qualified to be sharing advice. Getty/Ivan Pantic Bloomberg's Businessweek found that Black influencers are underpaid compared to white peers. Sometimes they're even paid less compared to white creators that mimic their content, the report found. Black influencers told Bloomberg they would get paid in products as opposed to cash. See more stories on Insider's business page. White people who are popular on social media tend to ...
Tags: Facebook, News, Instagram, Trends, Social Media, Brands, Bloomberg, Knox, Black Lives Matter, Black, Megan, Universal Music Group, Felix Kjellberg, McRae, BusinessWeek, Influencer

AdPulp Book Review: Trustworthy Gives Brands A Roadmap To Walk The Talk

There’s a classic trade ad for McGraw-Hill Magazines in which a stern-looking guy in a desk chair says, “I don’t know who you are. I don’t know your company…Now-what was it you wanted to sell me?” (There’s more copy, but you can see it for yourself.) Decades later, we live in a world of self-professed […] The post AdPulp Book Review: Trustworthy Gives Brands A Roadmap To Walk The Talk appeared first on Adpulp.
Tags: Advertising, Brands, Pr, McGraw Hill Magazines

5 Consumer Trends to Hit Marketing and E-commerce in 2021

So many things have changed with 2020, including consumer trends. Covid-19 affected everybody uniquely. The average buyer has not been an exception to the impact of the pandemic and many people have had to review their consumption and spending habits. With the uncertainty of the times, watching consumer trends and customer experience predictions is vital for businesses now more than ever in recent history. What Are Consumer Trends and Why Is It Important to Keep an Eye On Them? Consumer trends...
Tags: Google, Business, Brands, Sales & Marketing, Nike, Customers, Netflix, Skype, Costco, Shopify, Forbes, Right Now, Karolina Grabowska, Victoria Chudinova Shutterstock, Glip, Andrea Piacquadio

Consumers are looking for exciting products and new experiences in 2021 - here's how brands can innovate to meet the demand

Brands should prepare for an increased demand for wider selections of foods and products. Vyzr Technologies Innovation expert Paul Earle predicts consumers will have an appetite for new experiences and products this year.  Brands can level up with offerings that exude warmth and kindness to make people feel happy and connected. Earle says being conscious of customers' habits and lifestyle needs is key going forward. Visit the Business section of Insider for more stories. When the pandemic ...
Tags: Amazon, Shopping, US, Trends, Strategy, Brands, Chicago, Retail, Wrigley, Costco, Kraft, Cvs, Consumer Behavior, Bud Light, Nordic, Scott

When It Comes to Cultural Insensitivity, Valpo Ain’t Playin’

The culture war is being won by people who value culture, history, and knowledge. Valparaiso University, a 3,100-student Lutheran school located in northwest Indiana, announced that it is dropping the team name Crusaders, the school mascot, and all logos associated with the term. The decision comes after a decades-long debate that had intensified recently because […] The post When It Comes to Cultural Insensitivity, Valpo Ain’t Playin’ appeared first on Adpulp.
Tags: Advertising, Brands, Indiana, Resistance, Advocacy, Valparaiso University, Sports Marketing

Judge Rules Trump's Chicago Hotel Is Putting Fish in Danger

Donald Trump is a real jack of all noxious trades. It turns out that as he was rolling back environmental policies and overseeing an endless stream of noxious climate misinformation as president, one of our dear former leader’s hotels has also been ignoring clean water protections. A multi-faceted pollution king!Read more...
Tags: Science, Environment, Brands, Chicago, Donald Trump, The Trump Organization, Trump International Hotel and Tower, Hospitality Industry, Economy Of The United States, Hospitality Recreation, Law Crime

Trump Team Bargained for Ownership Stake in Parler if the President Made an Account: Report

An account in exchange for an ownership stake in the company. That’s the deal Parler reportedly offered then-President Donald Trump to make the online haven for deplatformed right-wingers and extremists his primary social network. Read more...
Tags: Science, Brands, Donald Trump, Youtubers, The Trump Organization, Florida Republicans, Dan Bongino, Brad Parscale, Parler, Alt Tech, Trump Team Bargained for Ownership Stake

Stop the Semantic Obfuscations: This Is Why People Don’t Like Strategists and Planners

There’s been an interesting debate on the strategy internet as of late about what the difference is between a planner and a strategist. Given the indecision in the industry today, I thought I’d go ahead and find an answer that works for all of us. That answer is simple: It literally does not matter what […] The post Stop the Semantic Obfuscations: This Is Why People Don’t Like Strategists and Planners appeared first on Adpulp.
Tags: Advertising, Brands, Ad People, Agency Business, Industry Analysis