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Taboola to Pay $800 Million For Connexity

Ad tech's maturation has been signaled by the rapid rate of public listings from companies in the space with some of them starting to put the resulting funds to work. Top line This morning Taboola announced it is acquiring ecommerce outfit Connexity from Symphony Technology Group for $800 million. The deal represents Taboola's first acquisition...
Tags: Advertising, Ad Tech, Taboola, Symphony Technology Group, Briefly


Charlamagne Tha God Lands Weekly Late-Night Comedy Central Show

Comedy Central, which hasn't launched a successful late-night show since The Colbert Report ended seven years ago, is enlisting Stephen Colbert himself to assist with its latest entry in the space. The network has tapped Charlamagne Tha God--born Lenard McKelvey--to host a new weekly late-night series, Tha God's Honest Truth With Lenard 'Charlamagne' McKelvey. Colbert...
Tags: Stephen Colbert, Advertising, Lenard McKelvey, Programming & Performance, Briefly


HBO Max Lets Snapchatters Sample Original Shows

HBO Max is offering up free episodes of some of its original programming on Snapchat as another way to win over younger viewers and get them talking about the streaming service's shows. Top line The WarnerMedia-owned streaming service is offering up a selection of original episodes and other programming from the HBO Max content catalogue...
Tags: Hbo, Advertising, Streaming & OTT, Programming & Performance, WarnerMedia, HBO Max, Briefly


LG Ads Names Co-Founder Raghu Kodige as CEO

As connected TV growth continues to accelerate, LG Ads is shaking up its leadership team, upping co-founder and chief product officer Raghu Kodige to CEO. Top line Kodige has served as chief product officer of LG Ads--formerly known as Alphonso--since 2013. Ashish Chordia, a co-founder who has been the company's only CEO until now, will...
Tags: Advertising, Lg, Connected TV, Alphonso, Programming & Performance, Briefly, Ashish Chordia, LG Ads Names Co, Raghu Kodige, LG Ads, Kodige


Disney Sets ESPN+ Price Hike After Influx of Sports Rights Deals

Disney's sports-centric streamer ESPN+ is raising its prices. Beginning Aug. 13, the streaming service, which last quarter had 13.8 million subscribers, will cost $6.99 a month or $69.99 a year. Top line It's an additional $1 per month, or $10 per year, compared to the service's previous price point, which had been $5.99 monthly or...
Tags: Advertising, Disney, Espn, Streaming & OTT, Briefly


Peacock Plans Pride and Prejudice-Style Dating Series

Peacock is jumping on the Bridgerton bandwagon, but the streamer is doing it with a reality twist. The NBCUniversal-owned streaming service said on Wednesday that it has ordered Pride and Prejudice: An Experiment in Romance, a dating series that will take place in Regency-style England. Top line The series resembles something of a crossover of...
Tags: England, Advertising, Streaming & OTT, Programming & Performance, Briefly


The Demi Lovato Show, Intended for Quibi, Is Headed to Roku

In May, Roku began airing the programming it acquired from Quibi earlier this year--and now the platform is preparing to debut the first series that never actually aired on the short-lived streamer: The Demi Lovato Show. Top line The series, set to premiere July 30 on The Roku Channel, is one of 75 that Roku...
Tags: Advertising, Roku, Connected TV, Roku Channel, Streaming & OTT, Programming & Performance, Quibi, Briefly, Demi Lovato Show Top


HBO Max’s Gossip Girl Reboot Premiere Will Also Air on The CW

For several years, The CW used to benefit from streaming viewers in the form of a "Netflix bump" that helped boost the viewership of its shows on linear. Now, the network (which no longer sends its new shows to Netflix) is looking to return the favor--and HBO Max will look to get a linear bump...
Tags: Advertising, Netflix, Cw, Streaming & OTT, Programming & Performance, HBO Max, Briefly


Wayfair Is Reminding Consumers to Celebrate Their Homes by Redesigning Them Online

Wayfair is reminding consumers if they really want to make their house feel like a home, they should redecorate their toddler's room, bathe their newborn in the kitchen sink and order a new sofa via the Wayfair app for their dog as they bark back in approval. Top Line The ecommerce platform has rolled out...
Tags: Ecommerce, Advertising, Briefly


In Ryan Reynolds’ Latest for Match, Out-of-Work Wedding Singers Beg Daters to Get Back Out There

It's been a rough year for romance. On top of all the canceled weddings of 2020, in-person dating was impossible for most of the year. And while dating apps did their best to foster virtual connections amid lockdown, hesitant daters made the wedding industry a bit nervous. It's that sentiment that inspired Match's latest spot,...
Tags: Advertising, Ryan Reynolds, Briefly


UK Regulators Probe Mobile Dominance of Apple and Google

Regulators across the globe are turning the thumbscrews on Big Tech. Today, the Competition Markets Authority said it will be conducting an investigation of Apple and Google's "effective duopoly" over parts of the internet economy. Top line The CMA is launching an inspection of Apple and Google's dominance over the iOS and Android ecosystems. This...
Tags: Apple, Google, UK, Advertising, Cma, Competition Markets Authority, Briefly, The Future of Identity


Rick and Morty Get Their Own Wendy’s Drink Flavors and Restaurant Pop-Up For Season 5

Wendy's is expanding its partnership with Rick and Morty ahead of the hit Adult Swim series' upcoming fifth season, rolling two show-themed drink mixes in the fast food chain's Coca-Cola Freestyle machines, as well as a Morty's pop-up restaurant in Los Angeles. Top line The new promotion includes two new flavor mixes in the 5,000-plus...
Tags: Advertising, Connected TV, Wendy, Morty, Rick, Streaming & OTT, Programming & Performance, Briefly, Los Angeles Top


Fox Entertainment Joins NFT Market With Blockchain Creative Labs Unit

Fox Entertainment is getting ready to shake up the NFT market. The company and its Bento Box Entertainment animation studio are rolling out a new business and creative unit that will help content creators, IP owners and ad partners navigate the NFT (non-fungible token) space. Top line The new unit, Blockchain Creative Labs, will provide...
Tags: Advertising, Blockchain, NFT, Bento Box Entertainment, Fox Entertainment, Programming & Performance, Briefly, Blockchain Creative Labs


MeUndies Is Going Organic

MeUndies, a subscription underwear, sleepwear and loungewear brand, has introduced its first collection of products--encompassing underwear, bralettes, undershirts and socks--made from organic cotton. Top line The digitally native brand is investing in a slew of new product offerings after raising $40 million in growth equity from Los Angeles-based investment firm Provenance in November. Between the...
Tags: Ecommerce, Advertising, Los Angeles, Branding, Consumer, Product Innovation, Challenger Brands, Fashion & Apparel, Briefly


Fans Can Watch the Summer Olympics in 4K for the First Time

As the world continues to debate whether the Tokyo Olympics should still take place amidst the ongoing Covid-19 pandemic, NBCUniversal is moving forward with its broadcast plans, which includes presenting its live coverage of the Games in 4K HDR for the first time ever. Top line NBCUniversal said today it will provide live coverage of...
Tags: Advertising, Nbcuniversal, Tokyo, Programming & Performance, Briefly


Instacart Offers $1M in Advertising Credits to Black-Owned Brands

Online grocery platform Instacart is committing up to $1 million in advertising credits to help boost Black-owned consumer packaged goods (CPG) brands on the platform. Top line Specifically, the grocery delivery service is offering brands credits for its Featured Products offering. The credits are valid through 2021. Featured Products give advertisers "premium digital shelf space"...
Tags: Advertising, Diversity, Black, Equity and Inclusion, Briefly, Advertising Credits to Black Owned Brands


Hulu Is Installing NYC Flower Sculptures and Donating to LGBTQ+ Groups for Pride Month

In honor of Pride Month, Hulu is extending its "Pride Never Stops" campaign by installing six seven-foot-tall flower sculptures along New York City's High Line from June 24-27--and donating to four LGBTQ+ community organizations. Top line The new four-day activation is designed to amplify voices of prominent LGBTQ+ creators, artists and activists such as Brian...
Tags: New York City, Advertising, Diversity, Hulu, Streaming & OTT, Equity and Inclusion, Briefly, NYC Flower Sculptures


Walmart+ Ups the Ante With a New Prescription Benefit

Walmart is adding a prescription savings benefit to its Walmart+ membership program, which is arguably the biggest benefit upgrade since the program launched in September 2020. Top line Through this prescription benefit, which the retailer is calling Walmart+ Rx For Less, members can "unlock exclusive savings on thousands of the most commonly prescribed medications," the...
Tags: Advertising, Walmart, Walmart UPS, Briefly


Apple Announces More Privacy Measures Aimed at Ad Tech

Apple isn't finished messing with the ad-tech industry. During its Worldwide Developers Conference (WWDC) today, the tech giant announced its latest round of privacy features that will debut later this year as part of its iOS 15 software update. Top line Apple is putting more limitations around email marketing and in-app advertising. The company will...
Tags: Apple, General, Advertising, Ad Tech, Programmatic, Briefly


Former Ad Exec to Join Billionaire Brother in Space

Amazon CEO Jeff Bezos will step down from his role on July 5, and the world's second-richest man has big plans to kick off his next chapter. On June 7, Bezos announced on Instagram that he and his brother Mark will be on board when Blue Origin's New Shepard suborbital rocket system makes its first...
Tags: Amazon, Advertising, Jeff Bezos, Mark, Bezos, Briefly


NBCUniversal Adds More Content, Advertising to ReachTV Airport Network

NBCUniversal is expanding its presence on airport network ReachTV, striking a new deal to provide more content and help sell advertising on the service. ReachTV is available in more than 90 airports in the U.S., Canada and the U.K., a footprint that has grown since one of its rivals, CNN Airport Network, shut down in...
Tags: Advertising, Canada, U K, CNN Airport Network, Programming & Performance, Briefly


This Health Brand’s New Film Is a Meditative Love Letter to the Trans and Queer Community

As Pride Month kicks off this year, many brands are again facing well-deserved accusations of "rainbow-washing" and insincerity from the LGBTQ+ activists and allies. Because despite nearly ubiquitous corporate messaging in support of Pride, 2021 has been a record-breaking year for the number of anti-trans bills introduced in dozens of state legislatures across the country--bills...
Tags: Advertising, Diversity, Health and Wellness, Equity and Inclusion, Health/Hospitals, Briefly


Criteo’s New Look Signals the Rise of Retail Media

Criteo unveiled a new look logo this week coinciding with its annual investor day where the ad-tech company aimed to telegraph its resilience given the imminent decline of third-party cookies. Top line Criteo has been historically reliant on third-party cookies for its core ad retargeting offering with its brand-refresh emblematic of its intention to show...
Tags: Advertising, Criteo, Briefly


UK, EU Level Antitrust Probes on Facebook

Facebook is yet again feeling the tight grip of antitrust regulation. Top line The platform is facing another set of investigations from U.K. watchdog the Competition and Markets Authority (CMA) and the European Commission, the European Union's antitrust enforcer. Both are concerned about whether Facebook uses the data it collects from its nearly 3 billion...
Tags: Facebook, Advertising, European Union, Platforms, Competition and Markets Authority CMA, Programmatic, Briefly, EU Level Antitrust Probes on Facebook


Disney Ad Sales Continues Inclusion Efforts With Minority-Owned Business Initiative

Disney Advertising Sales is continuing the conversations on multicultural and inclusivity initiatives from the upfronts, launching the Accelerator Program for minority-led businesses. Top line The program will offer 10 minority-led businesses custom advertising strategies, creative consultation and advertising opportunities with the aim to drive businesses forward and help appeal to customers. Between the lines "We're...
Tags: Advertising, Disney, TV Upfronts, Programming & Performance, Disney Advertising Sales, Briefly


This Bedding and Flower Partnership Raises the Question: What Makes a Good Brand Collab?

If you ask UrbanStems or Brooklinen, you can't purchase a new set of sheets without buying a matching bouquet of flowers for your bedside table. And while partnerships across seemingly unrelated industries are nothing new--you may remember that pair of Kentucky Fried Chicken-themed Crocs from early 2020--it can be hard to predict what the consumer...
Tags: Advertising, Crocs, Kentucky Fried Chicken, Marketing Innovation, Brooklinen, Briefly, Flower Partnership


Etsy Shells Out $1.6B to Buy Depop—and to Reach Gen Z

Online marketplace Etsy announced its intent to acquire London-based fashion marketplace Depop--a favorite among Gen Z consumers--for $1.625 billion. The deal is expected to close in the third quarter. Top line According to a press release, Depop will remain in London and operate as a standalone marketplace run by its existing leadership team. The ten-year-old...
Tags: London, Etsy, Advertising, Depop, Briefly, Etsy Shells Out


NBC Sports and Tunity Partner to Measure Tokyo Olympics Out-of-Home Viewership

With less than two months to go until the Tokyo Olympics begins, NBCUniversal and Tunity announced a partnership that will allow the company to report national out-of-home viewership in Olympic measurement for the first time. Top line Tunity will measure all out-of-home viewership for the Olympics primetime coverage of all NBCUniversal's linear networks, both broadcast...
Tags: Advertising, Tokyo, Nbc Sports, TV Upfronts, Streaming & OTT, Programming & Performance, Briefly


It’s Official: Amazon’s Prime Day Is a Summer Sale Once Again

Following a pandemic-driven delay until October 2020, Amazon announced its next two-day Prime Day sale will return to the summer. In fact, Prime Day 2021 will arrive just hours after the summer solstice at midnight PDT on June 21 for Prime members in 20 countries, including the U.S., China and Australia. However, Amazon has postponed...
Tags: Amazon, Advertising, Briefly, U S China and Australia However Amazon


A$AP Rocky Serves as the CEO of Klarna for One Day After Joining as Investor

A$AP Rocky is joining buy-now-pay-later platform Klarna as an investor and--for a one-day stunt at least--CEO. Top line The rapper and fashion devotee is spending his daylong stint at the company's helm curating exclusive content for its shopping app with a focus on upcycling--or repurposing products in a way that creates an item of higher...
Tags: Advertising, Klarna, AP Rocky, Retailing, Briefly, AP Rocky Serves