Posts filtered by tags: Britney Muller[x]


 

How to Get Your Web Developer on Board with SEO [Bonus PDF] - Whiteboard Friday

Posted by BritneyMullerYou've figured out what's wrong, and you've delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs... but how often are those fixes prioritized, and how much time do you invest in pushing to get them there?Cultivating a positive, productive relationship with your web developers is one of the smartest (and most empathetic) things you can do as an SEO. After all, they're your other half, the key to gett...
Tags: Google, Seo, Britney Muller, BritneyMuller, BritneyMullerYou


The Power of "Is": A Featured Snippet Case Study

Posted by EricSerdarI’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. My team and I wanted in on this craze. Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community. I’ll walk you through what we did and show you some of our resu...
Tags: Google, Stephen King, Seo, Hamlet, Britney Muller, EricSerdar, Kellie Gibson


SEO for 2020 - Whiteboard Friday

Posted by BritneyMullerIt's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy from ...
Tags: Google, Seo, Gary Illyes, Rand Fishkin, Bert, Andy Crestodina, Speechpad, Britney Muller, BritneyMuller, FAQ Breadcrumbs News Business Info


Intro to Python - Whiteboard Friday

Posted by BritneyMullerPython is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven't explored this side of search, it can be intimidating. In this episode of Whiteboard Friday, Britney Muller and a true python expert named Pumpkin offer an intro into a helpful tool that's worth your time to learn. Click on the whiteboard image above to open a high resolution version in a new ta...
Tags: Google, Python, Anaconda, Seo, Google Search Console, NASA Google, Britney Muller, BritneyMuller, Hamlet Batista, BritneyMullerPython, Google Kaggle


Find Competitive Keywords, Ranking Distributions, & Common Questions: 3 Workflows for Smarter Keyword Research

Posted by FeliciaCrawfordWhat keywords do your top competitors both rank for that you're missing out on? How do you know how much top real estate your URL or page owns in the SERPs? How can you discover answers to your searchers' most common questions and beef up that FAQ page? We can answer all of those questions with some super-simple workflows using Keyword Explorer. In our last post in this series, we covered how to find ranking keywords, uncover new opportunities, check rankings, and more. ...
Tags: Seo, Domain Authority, FeliciaCrawford, Britney Muller, FeliciaCrawfordWhat


The Not-So-Secret Value of Podcast Transcripts - Whiteboard Friday

Posted by NikiMosierWhat are the benefits of transcribing your podcasts and what's the best way to go about getting them on your site? Niki Mosier breaks it down into 8 easy steps in this week's episode of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Here's another edition of Whiteboard Friday. I'm Niki Mosier, a senior SEO account manager at Two Octobers, and I'm here today to talk...
Tags: Google, Seo, Google Analytics, Search Console, Moz, Parkinson, Britney Muller, Temi, Davis Phinney Foundation, NikiMosier, NikiMosierWhat, Niki Mosier, Two Octobers


They're the Best Around: The Top 25 Moz Blog Posts of 2019

Posted by FeliciaCrawfordWell, folks, it's that time of year again. It's hard to believe we've already gone another turn around the ol' sun. But I've consulted my analytics data and made my SQL queries, and I'm here today to present to you the list of the top Moz Blog posts of 2019! For a little perspective, we published 207 blog posts, averaging out to about 4 per week. Out of those 207, the twenty-five I'm sharing with you below were the most-read pieces of the year. If you're strapped for tim...
Tags: Google, Seo, Kate, Seattle, Google News, GMB, Domain Authority, Pete, Rand Fishkin, Cyrus, Belltown, Russ, Bert, JSON, Cyrus Shepard, FeliciaCrawford


Convince Your Boss to Send You to MozCon 2020 (Plus Bonus Letter Template!)

Posted by cheryldraperIt’s that time of year again. Professional development budgets are being distributed and you're daydreaming of Roger hugs and fist bumps. Well, this is a call to arms! It's time to get down to business and convince your boss that you HAVE to go to MozCon 2020. You're already well acquainted with the benefits of MozCon. Maybe you're a MozCon alumnus. You may have lurked the hashtag once or twice for inside tips and you’ve likely followed the work of some of the speakers for...
Tags: Google, Facebook, Seo, Starbucks, Rand Fishkin, Facebook Group, Roger, Mozcon, Britney Muller, Cheryldraper, Croud


What Is BERT? - Whiteboard Friday

Posted by BritneyMullerThere's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welc...
Tags: Google, Wikipedia, Seo, University Of Chicago, Robin, Don, Bert, NLP, Speechpad, Allyson, Jeff Dean, Britney Muller, BritneyMuller, Allyson Ettinger


Get the Bingeable & Shareable MozCon 2019 Video Bundle!

Posted by FeliciaCrawfordMozCon 2019 was an absolute blast. There were endless snacks. There were Roger hugs. There were networking opportunities and Birds of a Feather tables and search epiphanies galore. And there were a ton of folks in our community who watched it all unfold from the perspective of a Twitter hashtag — fun to follow along with, but not quite the same impact as seeing the talks unfold in real-time. If you're still wishing you could've joined us in Seattle this past July, you...
Tags: Google, Twitter, Seo, Karen, Rob, Starbucks, Seattle, Don, Roger, FeliciaCrawford, SEO PPC, Britney Muller, Sarah BirdWeb, Dana DiTomasoLocal, Rob BucciKeywords Aren, Ross SimmondsHow


Machine Learning 101 - Whiteboard Friday

Posted by BritneyMullerMachine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn't have to be — and you don't have to miss out on the competitive edge it can give you when it comes to SEO task automation. Put on your technical SEO cap and get ready to take notes, because Britney Muller is walking us through Machine Learning 101 in this week's episode of Whiteboard Friday. Click on the whit...
Tags: Google, Seo, Tsa, Britney, Speechpad, Paul Shapiro, Andrew Ng, Britney Muller, BritneyMuller, BritneyMullerMachine, Machine Learning 101, Google Codelabs


5 Things You Should Know About "People Also Ask" & How to Take Advantage

Posted by SamuelMangialavoriIt's undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. In particular, the People Also Ask (PAA) feature caught my attention in the last few months. For many of the clients I've worked with, PAAs have really had an impact on their SERPs. If you are anything like me, you might be asking ...
Tags: Google, London, US, Seo, Keyword, Ppc, Paa, Ahrefs, Emily Potter, Britney Muller, SamuelMangialavori, People Also Ask PAA, PAA Google


Featured Snippets: What to Know & How to Target - Whiteboard Friday

Posted by BritneyMullerFeatured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own. (And we just can't resist — if this whets your appetite for all things featured snippet, save your spot in Britney's upcoming webinar with even more exclusive data and takeaways!) ...
Tags: Google, Seo, Britney, Britney Muller, BritneyMuller


Vlog #19: Britney Muller Of Moz On Google Featured Snippets & More

Britney Muller (@BritneyMuller) is the Senior SEO Scientist at Moz, she joined Moz in July 2016 and has a deep passion for data, SEO and the company. She also has a company named Pryde Marketing...
Tags: Google, Seo, Search Buzz Video Round Recap, Britney Muller


Video: Britney Muller Of Moz on Google’s feature snippets

Check out this interview literally behind the scenes at Mozcon. Please visit Search Engine Land for the full article. [Author: Barry Schwartz]
Tags: Google, Seo, Barry Schwartz, Britney Muller


MozCon 2019: Acceptance. Education. Donuts

Posted by PJ_HowlandWe’re digital marketers; we make our living in a constantly changing (and consistently misunderstood) industry. It’s easy to feel like even those who are closest to us don’t really get what we do. Take me, for example, I once mentioned algorithms to my grandmother, and ever since then, she’s been absolutely (and adamantly) sure that I work with clocks. Did she think I said analog? But despite the dynamic nature of marketing, Moz has always been a solid rock at the center of ...
Tags: Seo, Ross, Marty Mcfly, Heather, Aren, Shannon, Britney, Casie Gillette, Howland, Mozcon, Britney Muller, Casie, Heather Physioc, Ross Simmonds, Shannon McGuirk, PJ_Howland


The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Posted by randfishThe final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard F...
Tags: Google, Facebook, Washington Post, Seo, Larry Page, New York Times, Sergey Brin, Domain Authority, Randfish, Tyler, Cyrus Shepard, Speechpad, Britney Muller, Gillian Muessig, Sparktoro, Seattle Great


Now Live for Your SEO Learning Pleasure: The NEW Beginner's Guide to SEO!

Posted by FeliciaCrawfordIt feels like it's been a king's age since we first began our long journey to rewrite and revamp the Beginner's Guide to SEO. For all the long months of writing and rewriting, of agonizing over details and deleting/replacing sections every so often as Google threw us for a loop, it's hard to believe it's finally ready to share: The new Beginner's Guide to SEO is here! What makes this new version so darn special and sparkly, anyway? I'm glad you asked! Our design team w...
Tags: Google, Seo, Cms, Rand Fishkin, MASLOW, Cyrus Shepard, FeliciaCrawford, Trevor Klein, Britney Muller, Kameron Jenkins, Casey Coates, Shelly Matsudaira Aaron Kitney Jeff Crump


MozCon 2019: The Initial Agenda

Posted by cheryldraperWe’ve got three months and some change before MozCon 2019 splashes onto the scene (can you believe it?!) Today, we’re excited to give you a sneak preview of the first batch of 18 incredible speakers to take the stage this year. With a healthy mix of fresh faces joining us for the first time and fan favorites making a return appearance, our speaker lineup this year is bound to make waves. While a few details are still being pulled together, topics range from technical SEO, c...
Tags: Google, Seo, GMB, Ross, WPP, Knowledge Graph, Technical Seo, Digital Strategy, Andy, Joy, Ruth, Groupm, Don, Mary, Luke, Heather


14 SEO Predictions for 2019 and Beyond, as Told by Mozzers

Posted by TheMozTeamWith the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Read on for an exhaustive list of fourteen things to watch...
Tags: Google, Amazon, Seo, Voice, Home Hub, Miriam, SERP, Miriam Ellis, Mozzers, Rob Bucci, Britney Muller, Russ Jones, Peter J Meyers, TheMozTeam, TheMozTeamWith, Pete Britney Muller Rob Bucci Russ Jones


14 SEO Predictions for 2019 & Beyond, as Told by Mozzers

Posted by TheMozTeamWith the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Read on for an exhaustive list of fourteen things to watch...
Tags: Google, Amazon, Seo, Voice, Home Hub, Miriam, SERP, Miriam Ellis, Mozzers, Rob Bucci, Britney Muller, Russ Jones, Peter J Meyers, TheMozTeam, TheMozTeamWith, Pete Britney Muller Rob Bucci Russ Jones


Page Speed Optimization: Metrics, Tools, and How to Improve

Posted by BritneyMullerPage speed is an important consideration for your SEO work, but it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? In this week's edition of Whiteboard Friday, Britney Muller goes over what you need to know to get started. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome t...
Tags: Google, Godaddy, Seo, Lighthouse, Dom, Speechpad, Britney Muller, BritneyMuller, Optimizilla, Lighthouse Lighthouse, Chrome Dev Tools


On-Page SEO for 2019 - Whiteboard Friday

Posted by BritneyMullerWhew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edit...
Tags: Google, Seo, Ppc, Paa, IDF, LSI, Speechpad, Kameron, Britney Muller, BritneyMuller, Kameron Jenkins


Log File Analysis 101 - Whiteboard Friday

Posted by BritneyMullerLog file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're goi...
Tags: Google, Seo, GoogleBot, Speechpad, Britney Muller, BritneyMuller


SEO Negotiation: How to Ace the Business Side of SEO - Whiteboard Friday

Posted by BritneyMullerSEO isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this week's Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription H...
Tags: Minnesota, China, Seo, Ppc, Brian Tracy, Speechpad, Britney Muller, BritneyMuller


The Rules of Link Building - Whiteboard Friday

Posted by BritneyMullerAre you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in today's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link bu...
Tags: Google, Seo, Don, Speechpad, Eric Ward, Britney Muller, BritneyMuller, BritneyMullerAre


How to Rock MozCon 2018 Like the Marketing Superhero You Are

Posted by FeliciaCrawfordMozCon is just around the corner, meaning it’s time to share one of our absolute favorite posts of the year: the semi-official MozCon Guide to Seattle! For those of you following the yellow brick road of I-5 into the heart of the Emerald City to spend three days absorbing all the SEO insight you can hold, this should help you plan both how you spend your time at the conference and outside of it. For those watching on the sidelines, scroll along and you’ll find a treasure...
Tags: Google, Facebook, Seo, Capitol Hill, Seattle, Ada, Moz, Emerald City, Don, YOAST, Belltown, Roger, Pete Meyers, Casie Gillette, Washington State Convention Center, FeliciaCrawford


The MozCon 2018 Final Agenda

Posted by Trevor-KleinMozCon 2018 is just around the corner — just over six weeks away — and we're excited to share the final agenda with you today . There are some familiar faces, and some who'll be on the MozCon stage for the first time, with topics ranging from the evolution of searcher intent to the increasing importance of local SEO, and from navigating bureaucracy for buy-in to cutting the noise out of your reporting. We're also thrilled to announce this year's winning pitches for our si...
Tags: Google, Hbo, London, Kim Kardashian, US, Seo, Nasa, Airbnb, Seattle, Taylor, Snoop Dogg, Michael, Don, Darren, Stephanie, Dana


How to Discover Featured Snippet Opportunities - Whiteboard Friday

Posted by BritneyMullerWinning featured snippets is one of the best ways to get visibility on page one of Google's SERPs. It's a competitive environment, though, and there are tons of specific considerations when it comes to increasing your chances of earning that spot. Today's Whiteboard Friday, number one of an upcoming three-part series, is brought to you by Moz's resident SEO and mini-pig advocate, Britney Muller. She covers the keyword research you'll need to do, evaluating your current ran...
Tags: Google, Seo, Speechpad, Britney Muller, BritneyMuller, Brian Childs, BritneyMullerWinning, J Ghergich


Google's Walled Garden: Are We Being Pushed Out of Our Own Digital Backyards?

Posted by Dr-PeteEarly search engines were built on an unspoken transaction — a pact between search engines and website owners — you give us your data, and we'll send you traffic. While Google changed the game of how search engines rank content, they honored the same pact in the beginning. Publishers, who owned their own content and traditionally were fueled by subscription revenue, operated differently. Over time, they built walls around their gardens to keep visitors in and, hopefully, keep th...
Tags: Apple, Google, Facebook, Rihanna, Wikipedia, US, Seo, Chicago, Kendrick Lamar, Seattle, Google Maps, Chiwetel Ejiofor, Imdb, Seattle Sounders, Knowledge Graph, Facebook Twitter Google