Posts filtered by tags: BritneyMuller[x]


 

How to Get Your Web Developer on Board with SEO [Bonus PDF] - Whiteboard Friday

Posted by BritneyMullerYou've figured out what's wrong, and you've delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs... but how often are those fixes prioritized, and how much time do you invest in pushing to get them there?Cultivating a positive, productive relationship with your web developers is one of the smartest (and most empathetic) things you can do as an SEO. After all, they're your other half, the key to gett...
Tags: Google, Seo, Britney Muller, BritneyMuller, BritneyMullerYou


SEO for 2020 - Whiteboard Friday

Posted by BritneyMullerIt's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy from ...
Tags: Google, Seo, Gary Illyes, Rand Fishkin, Bert, Andy Crestodina, Speechpad, Britney Muller, BritneyMuller, FAQ Breadcrumbs News Business Info


Intro to Python - Whiteboard Friday

Posted by BritneyMullerPython is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven't explored this side of search, it can be intimidating. In this episode of Whiteboard Friday, Britney Muller and a true python expert named Pumpkin offer an intro into a helpful tool that's worth your time to learn. Click on the whiteboard image above to open a high resolution version in a new ta...
Tags: Google, Python, Anaconda, Seo, Google Search Console, NASA Google, Britney Muller, BritneyMuller, Hamlet Batista, BritneyMullerPython, Google Kaggle


What Is BERT? - Whiteboard Friday

Posted by BritneyMullerThere's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welc...
Tags: Google, Wikipedia, Seo, University Of Chicago, Robin, Don, Bert, NLP, Speechpad, Allyson, Jeff Dean, Britney Muller, BritneyMuller, Allyson Ettinger


Machine Learning 101 - Whiteboard Friday

Posted by BritneyMullerMachine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn't have to be — and you don't have to miss out on the competitive edge it can give you when it comes to SEO task automation. Put on your technical SEO cap and get ready to take notes, because Britney Muller is walking us through Machine Learning 101 in this week's episode of Whiteboard Friday. Click on the whit...
Tags: Google, Seo, Tsa, Britney, Speechpad, Paul Shapiro, Andrew Ng, Britney Muller, BritneyMuller, BritneyMullerMachine, Machine Learning 101, Google Codelabs


The Featured Snippets Cheat Sheet and Interactive Q&A

Posted by BritneyMullerEarlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we've done, the results of all the tests I've performed, and key takeaways. Things didn't quite go as planned, though. We had technical difficulties that interfered with our ability to broadcast live, and lots of folks were left with questions after the recording that we weren't able to answer in a follow-up Q&A. The next best thing to a live webinar Q&A...
Tags: Google, Florida, Seo, Post Office, Michigan, Paa, Pete, Rand Fishkin, Search Engine Journal, Flesch Kincaid, Mozcast, BritneyMuller, BritneyMullerEarlier, Samuel Mangialavori


Featured Snippets: What to Know & How to Target - Whiteboard Friday

Posted by BritneyMullerFeatured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own. (And we just can't resist — if this whets your appetite for all things featured snippet, save your spot in Britney's upcoming webinar with even more exclusive data and takeaways!) ...
Tags: Google, Seo, Britney, Britney Muller, BritneyMuller


Rewriting the Beginner's Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

Posted by BritneyMullerIt's finally here, for your review and feedback: Chapter 7 of the new Beginner's Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, Chapter Five, and Chapter Six for your reading pleasure. As always, let us know what you think of Chapter 7 in the comments! Set yourself up for success. Th...
Tags: Google, Seo, Google Analytics, Bing, Domain Authority, Ga, Stephen Covey, Gsc, Google Analytics GA, Morris Chang, BritneyMuller, Google Search Console GSC, Google Analytics Using Google Analytics, Domain Authority Page Authority DA PA Moz, Page Authority Keyword, Bing Webmaster Tools Bing Webmaster Tools


Page Speed Optimization: Metrics, Tools, and How to Improve

Posted by BritneyMullerPage speed is an important consideration for your SEO work, but it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? In this week's edition of Whiteboard Friday, Britney Muller goes over what you need to know to get started. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome t...
Tags: Google, Godaddy, Seo, Lighthouse, Dom, Speechpad, Britney Muller, BritneyMuller, Optimizilla, Lighthouse Lighthouse, Chrome Dev Tools


Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

Posted by BritneyMullerIn Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. If you missed them, we've got the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, and Chapter Five for your reading pleasure. Be sure to let us know what you think of Chapter 6 in the comments! Chapter 6: Link Building & Establishing Authority Turn up the volume. You've created content that people...
Tags: Google Chrome, Google, Facebook, Twitter, Post, Wikipedia, Seo, Google Analytics, Bing, Voice, Authority, Domain Authority, Page Authority, Don, Cuppa Joe, Eric Ward


On-Page SEO for 2019 - Whiteboard Friday

Posted by BritneyMullerWhew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edit...
Tags: Google, Seo, Ppc, Paa, IDF, LSI, Speechpad, Kameron, Britney Muller, BritneyMuller, Kameron Jenkins


Log File Analysis 101 - Whiteboard Friday

Posted by BritneyMullerLog file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're goi...
Tags: Google, Seo, GoogleBot, Speechpad, Britney Muller, BritneyMuller


Rewriting the Beginner's Guide to SEO, Chapter 5: Technical Optimization

Posted by BritneyMullerAfter a short break, we're back to share our working draft of Chapter 5 of the Beginner's Guide to SEO with you! This one was a whopper, and we're really looking forward to your input. Giving beginner SEOs a solid grasp of just what technical optimization for SEO is and why it matters — without overwhelming them or scaring them off the subject — is a tall order indeed. We'd love to hear what you think: did we miss anything you think is important for beginners to know? Leav...
Tags: Google, Seo, Cms, Css, Canada, Bing, Google Search Console, Pete, Dom, GoogleBot, SERP, AMP AMP, Async, Canada Learn, BritneyMuller, Below Google


SEO Negotiation: How to Ace the Business Side of SEO - Whiteboard Friday

Posted by BritneyMullerSEO isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this week's Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription H...
Tags: Minnesota, China, Seo, Ppc, Brian Tracy, Speechpad, Britney Muller, BritneyMuller


Rewriting the Beginner's Guide to SEO, Chapter 4: On-Page Optimization

Posted by BritneyMullerChapter Four of the Beginner's Guide to SEO rewrite is chock full of on-page SEO learnings. After all the great feedback you've provided thus far on our outline, Chapter One, Chapter Two, and Chapter Three, we're eager to hear how you feel about Chapter Four. What really works for you? What do you think is missing? Read on, and let us know your thoughts in the comments! Chapter 4: On-Page Optimization Use your research to craft your message. Now that you know how your t...
Tags: Google, Spotify, Microsoft, Seo, Bellevue, Portland, Copenhagen, Seattle, Low, PNG, SERP, Seattle Tacoma, BritneyMuller, SERPs Google, BritneyMullerChapter Four, Seattle NAP


Rewriting the Beginner's Guide to SEO, Chapter 3: Keyword Research

Posted by BritneyMullerWelcome to the draft of Chapter Three of the new and improved Beginner's Guide to SEO! So far you've been generous and energizing with your feedback for our outline, Chapter One, and Chapter Two. We're asking for a little more of your time as we debut the our third chapter on keyword research. Please let us know what you think in the comments! Chapter 3: Keyword Research Understand what your audience wants to find. Now that you’ve learned how to show up in search results,...
Tags: Google, Facebook, New York, Texas, NFL, Seo, Keyword, United Kingdom, ATP, Google Trends Google, BritneyMuller, Google Trends Geo, SERPs Google


Rewriting the Beginner's Guide to SEO, Chapter 2: Crawling, Indexing, and Ranking

Posted by BritneyMullerIt's been a few months since our last share of our work-in-progress rewrite of the Beginner's Guide to SEO, but after a brief hiatus, we're back to share our draft of Chapter Two with you! This wouldn’t have been possible without the help of Kameron Jenkins, who has thoughtfully contributed her great talent for wordsmithing throughout this piece. This is your resource, the guide that likely kicked off your interest in and knowledge of SEO, and we want to do right by you. Y...
Tags: Google, Amazon, Yahoo, US, Seo, Bing, Rand Fishkin, Jenny, PageRank, Larry Kim, GoogleBot, SERP, Bing Yahoo, RankBrain, Roger the Mozbot, BritneyMuller


The Rules of Link Building - Whiteboard Friday

Posted by BritneyMullerAre you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in today's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link bu...
Tags: Google, Seo, Don, Speechpad, Eric Ward, Britney Muller, BritneyMuller, BritneyMullerAre


Monitoring Featured Snippets - Whiteboard Friday

Posted by BritneyMullerWe've covered finding featured snippet opportunities. We've covered the process of targeting featured snippets you want to win. Now it's time for the third and final piece of the puzzle: how to monitor and measure the effectiveness of all your efforts thus far. In this episode of Whiteboard Friday, Britney shares three pro tips on how to make sure your featured snippet strategy is working. Click on the whiteboard image above to open a high-resolution version in a ...
Tags: Google, Seo, Speechpad, BritneyMuller


How to Target Featured Snippet Opportunities - Whiteboard Friday

Posted by BritneyMullerOnce you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our "Featured Snippet Opportunities" series focused on how to discover places where you may be able to win a snippet, but today we're focusing on how to actually make changes that'll help you do that. Give a warm, Mozzy welcome to Britney as she shares pro tips and examples of how we've been able to snag our own snippets using her methodology. C...
Tags: Google, Seo, Quora, Ahrefs, Britney, Speechpad, Mozzy, BritneyMuller, Britney I don


How to Discover Featured Snippet Opportunities - Whiteboard Friday

Posted by BritneyMullerWinning featured snippets is one of the best ways to get visibility on page one of Google's SERPs. It's a competitive environment, though, and there are tons of specific considerations when it comes to increasing your chances of earning that spot. Today's Whiteboard Friday, number one of an upcoming three-part series, is brought to you by Moz's resident SEO and mini-pig advocate, Britney Muller. She covers the keyword research you'll need to do, evaluating your current ran...
Tags: Google, Seo, Speechpad, Britney Muller, BritneyMuller, Brian Childs, BritneyMullerWinning, J Ghergich


Rewriting the Beginner's Guide to SEO, Chapter 1: SEO 101

Posted by BritneyMullerBack in mid-November, we kicked off a campaign to rewrite our biggest piece of content: the Beginner's Guide to SEO. You offered up a huge amount of helpful advice and insight with regards to our outline, and today we're here to share our draft of the first chapter. In many ways, the Beginner's Guide to SEO belongs to each and every member of our community; it's important that we get this right, for your sake. So without further ado, here's the first chapter — let's dive i...
Tags: Google, Wikipedia, Digital, US, Seo, Ppc, Seattle, Bing, Denver, White, Silverlight, Don, Google My Business, KPI, Issa Rae, Frankie Jo


Image Link Building - Whiteboard Friday

Posted by BritneyMullerImage link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. In today's Whiteboard Friday, Moz's own SEO and link building aficionado Britney Muller offers up concrete advice for successfully building links via images. Click on the whiteboard image above to open a high-resolution version in a new tab! &am...
Tags: Google, Seo, Dan, Gregory Ciotti, Speechpad, Britney Muller, BritneyMuller, Jon Henshaw, Dan Shure, BritneyMullerImage, SEO Dev Cheat Sheet, Optimizilla


Keyword Research Beats Nate Silver's 2016 Presidential Election Prediction

Posted by BritneyMuller100% of statisticians would say this is a terrible method for predicting elections. However, in the case of 2016’s presidential election, analyzing the geographic search volume of a few telling keywords “predicted” the outcome more accurately than Nate Silver himself. The 2016 US Presidential Election was a nail-biter, and many of us followed along with the famed statistician’s predictions in real time on FiveThirtyEight.com. Silver’s predictions, though more accurate than...
Tags: Texas, Senate, US, Alabama, Seo, Cnn, Pennsylvania, Hillary Clinton, United States, Arizona, Wisconsin, US Senate, Ohio, Fox News, New Mexico, North Carolina


Keyword Research Beats Nate Silver’s 2016 Presidential Election Prediction

Posted by BritneyMuller100% of statisticians would say this is a terrible method for predicting elections. However, in the case of 2016’s presidential election, analyzing the geographic search volume of a few telling keywords “predicted” the outcome more accurately than Nate Silver himself. The 2016 US Presidential Election was a nail-biter, and many of us followed along with the famed statistician’s predictions in real time on FiveThirtyEight.com. Silver’s predictions, though more accurate than...
Tags: Texas, Senate, US, Alabama, Seo, Cnn, Pennsylvania, Hillary Clinton, United States, Arizona, Wisconsin, US Senate, Ohio, Fox News, New Mexico, North Carolina


Rewriting the Beginner's Guide to SEO

Posted by BritneyMuller (function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. var id = '.' + $(this).attr('rel'); // If the content is hidden, show it now. ...
Tags: Google, Seo, Keyword, Bing, Moz, BritneyMuller, Domain Authority Page Authority, PageRank Domain Authority Structured, Keyword Research Next, People Mobile


How to Prioritize SEO Tasks [+Worksheet]

Posted by BritneyMuller“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk. As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions occur all the time in digital marketing. SEOs especially are in a constant state of overwhelmed-ness (is that a word?), but no one likes to ...
Tags: Time, Seo, Ama, Jeff, Kissmetrics, Murat, Occam, Gail Matthews, Google Analytics Custom, Raven, Covey, Britney Muller, BritneyMuller, Google Analytics Conversion Funnel Survival Guide, Lucky Orange


The Lazy Writer’s Guide to 30-Minute Keyword Research

Posted by BritneyMullerYou, a content marketing ninja, are able to wield immense SEO reach with your content in ways most SEOs (*cough* like myself) can only dream of. BUT, you’re not leveraging keyword research to your advantage! The fact that you can discover how many people per month are searching for something, what words they're using, and what questions they're asking still blows my mind! Keyword research doesn’t have to be a marathon bender. A brisk 30-minute walk can provide incredible i...
Tags: Google, Seo, Keyword, MKE, BritneyMuller, Pryde Marketing, BritneyMullerYou, Hunter Co, Denver Most


Infinite "People Also Ask" Boxes: Research and SEO Opportunities

Posted by BritneyMuller A glimpse into Google's machine learning? You’ve likely seen the People Also Ask (Related Questions) boxes in SERPs. These accordion-like question and answer boxes are Google’s way of saying, “Hey, you beautiful searcher, you! These questions also relate to your search... maybe you're interested in exploring these too? Kick off your shoes, stay a while!” However, few people have come across infinite PAAs. These occur when you expand a PAA question box to see 2 or 3 other...
Tags: Google, UK, London, Wikipedia, US, Seo, Eu, Canon, Alexa, Paa, Pete, Public Answer the Public, Britney Muller, BritneyMuller, Satyajeet, Robin Rozhon


Infinite 'People Also Ask' Boxes: Research and SEO Opportunities

Posted by BritneyMuller A Glimpse Into Google's Machine Learning? You’ve likely seen the People Also Ask (Related Questions) boxes in SERPs. These accordion-like question and answer boxes are Google’s way of saying, “Hey, you beautiful searcher, you! These questions also relate to your search... maybe you're interested in exploring these too? Kick off your shoes, stay a while!” However, few people have come across infinite PAAs. These occur when you expand a PAA question box to see 2 or 3 other...
Tags: Google, UK, London, Wikipedia, US, Seo, Eu, Canon, Alexa, Paa, Pete, Public Answer the Public, Britney Muller, BritneyMuller, Satyajeet, Robin Rozhon