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TikTok's advertising pitch reveals new data about the app

Hi! Welcome to the Insider Advertising daily for September 14. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]'s news: TikTok's ad pitch reveals new data, Pornhub's mysterious marketing executives, and how much influencers charge for sponsored Instagram Reels. TikTok Photo by Jens Kalaene/picture alliance via Getty Images Inside TikTo...
Tags: Apple, Instagram, US, Trends, Walmart, Middle East, Pornhub, North Africa, Trump, Louis Vuitton, McDonald, Laurent, Steve Easterbrook, Business Insider Facebook, Lauren Johnson, Lauren Read


Facebook wants to know how it's shaping the 2020 elections — researchers say it's looking too late and in the wrong places

Facebook's executives have repeatedly pledged to do better about cleaning up the platform, but the company has a long way to go. Drew Angerer/Getty Images; The Asahi Shimbun/Getty Images Facebook said it will pay thousands of users to participate in an independent study of how its social media products influence the 2020 US elections. The company wants to know "whether and how" social media changes people's votes, but said it doesn't expect results until at least mid-2021, long after A...
Tags: Facebook, US, Trends, Social Media, New York University, Misinformation, Election 2020, Don, Avaaz, Quran, Cambridge Analytica, Edelson, Business Insider Facebook, Tech Insider, 2020 Elections, Laura Edelson


Facebook will give employees paid time off to work at polling places on Election Day amid national poll worker shortages

Toby Melville/Reuters Facebook will give its employees paid time off if they sign up to work at polling places on Election Day, CEO Mark Zuckerberg announced Friday. Facebook users in the US who are over 18 will also be sent a notification about how they can sign up to be a poll worker. The company's effort aims to help address a shortage of poll workers across the US — in many districts, older people who typically work at polls are opting to stay home due to COVID-19.  Visit Business Ins...
Tags: Facebook, Mark Zuckerberg, California, US, Trends, Zuckerberg, Facebook Facebook, Business Insider Facebook, Aaron Holmes, Toby Melville Reuters Facebook, Old Navy Warby Parker


19 major companies that have announced employees can work remotely long-term

Google CEO Sundar Pichai. REUTERS/Brandon Wade/File Photo Many major companies remain remote as the coronavirus pandemic wears on — and plenty have no immediate plans to return to the office. American Express and Google extended their work-from-home policies by an entire year; employees don't have to return to offices until June 2021. Uber and Airbnb have since made similar commitments. Meanwhile, outdoor retailer REI announced a plan to work remotely indefinitely — and to sell the company...
Tags: Google, Amazon, Facebook, Mark Zuckerberg, Twitter, News, Microsoft, New York City, San Francisco, Trends, Strategy, Features, Companies, Live, American Express, Airbnb


Meet Business Insider's 10 execs transforming the advertising and media industries

Hi! Welcome to the Insider Advertising daily for September 11. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected], we're looking for nominations for the rising stars of brand marketing. Submit nominations here by Monday.Today's news: The 10 people transforming advertising and media, QR codes return from the dead, and a look at how Amazon's ad busin...
Tags: Google, Amazon, Hbo, Pinterest, US, Trends, Walmart, Netflix, Alibaba, Tencent, Harry Potter, Tokyo, Biden, Jason Goldberg, Hulu, Wall Street Journal


18 major companies that have announced employees can work remotely long-term

Google CEO Sundar Pichai. REUTERS/Brandon Wade/File Photo Many major companies remain remote as the coronavirus pandemic wears on — and plenty of those have no immediate plans to return to the office.Google extended its work-from-home policy by an entire year; employees don't have to return to the company's San Francisco Bay Area campus until June 2021. Uber and Airbnb have since made similar commitments.Meanwhile, outdoor retailer REI announced a plan to work remotely indefinitely — and to...
Tags: Google, Amazon, Facebook, Mark Zuckerberg, Microsoft, New York City, San Francisco, Trends, Airbnb, Nielsen, Jack Dorsey, Zillow, Brian Chesky, Mastercard, Hitachi, Marc Benioff


Facebook CMO Antonio Lucio is stepping down after nearly 2 years as global marketing chief (FB)

Facebook chief marketing officer Antonio Lucio is stepping down from his role at the company. Employees were notified Friday morning in a post on Facebook's internal message board, a source told Business Insider. Facebook confirmed Lucio's departure in a statement to Business Insider. Lucio has been Facebook's CMO since September 2018, coming to the company amid fallout from the Cambridge Analytica scandal. Visit Business Insider's homepage for more stories. Facebook chief marketing officer A...
Tags: Facebook, Trends, CMO, Hp, Cox, Maxine Williams, Antonio, Chris Cox, Gary Briggs, Cambridge Analytica, Lucio, Business Insider Facebook, Antonio Lucio, Facebook CMO, Mark Zuckerberg Cox, Facebook Lucio


Facebook CMO Antonio Lucio is stepping down (FB)

Facebook chief marketing officer Antonio Lucio is stepping down from his role at the company. Employees were notified Friday in a post on Facebook's internal message board, a source told Business Insider. Facebook confirmed Lucio's departure in a statement to Business Insider. Lucio has been Facebook's CMO since September 2018, coming to the company amid fallout from the Cambridge Analytica scandal. Visit Business Insider's homepage for more stories. Facebook chief marketing officer Antonio L...
Tags: Facebook, Trends, CMO, Hp, Antonio, Gary Briggs, Cambridge Analytica, Lucio, Business Insider Facebook, Antonio Lucio, Facebook CMO, Facebook Lucio, Visa Lucio


17 major companies that have announced employees can work remotely long term

Many major companies remain remote as the coronavirus pandemic wears on — and plenty of those have no immediate plans to return to the office. Google extended its work-from-home policy by an entire year on July 27. Employees don't have to return to the company's San Francisco Bay Area campus until June 2021. Uber just made a similar commitment. Meanwhile, outdoor retailer REI just announced a plan to work remotely indefinitely — and sell the company's new, unused 8-acre campus. Zillow, Twitter...
Tags: Google, Amazon, Mark Zuckerberg, New York City, San Francisco, Trends, Seattle, Hitachi, Bay Area, San Francisco Bay Area, Redmond Washington, Bellevue Washington, Rich Barton, Brian Armstrong, Business Insider Facebook, Twitter s Jack Dorsey


Facebook and Instagram launch virtual voting center to promote accurate voting information ahead of 2020 election

Facebook and Instagram have launched their "Voting Information Center," an in-app tool for finding accurate information on voting ahead of the 2020 presidential election. Facebook says a link to the voting center, first announced back in June, will also be attached to all posts — not just those from politicians — that have both accurate and inaccurate info about voting. The move to deliver users the most accurate info regarding voting comes months ahead of the 2020 presidential election as Fac...
Tags: Facebook, Mark Zuckerberg, Instagram, Trends, Donald Trump, Zuckerberg, Trump, Business Insider Facebook, Voting Information Center, Instagram The Voting Information Center


Facebook removed a Trump post because it violated the company's policies banning 'harmful COVID misinformation' (FB)

Facebook took down a post by President Donald Trump for violating its policies against misinformation, the company confirmed. Trump posted a video of his interview with Fox News where he falsely claimed that children are "almost immune" from COVID-19, which CNN reporter Donie O'Sullivan captured before it was removed from Facebook. "This video includes false claims that a group of people is immune from COVID-19 which is a violation of our policies around harmful COVID misinformation," a Facebo...
Tags: Facebook, Mark Zuckerberg, Minnesota, Trends, Cnn, Fox News, The New York Times, Donald Trump, Trump, Donald J Trump, Donie O Sullivan, Business Insider Facebook, Davey Alba, COVID, George Floyd Join, Davey Alba Facebook


Advertisers not part of the boycott also cut back spending on Facebook in July, but the platform says it will be just fine

Some advertisers who participated in the #StopHateForProfit boycott against Facebook like The North Face and Hershey are returning to the platform. New data by Pathmatics shows top spenders, including ones that didn't publicly boycott, spent significantly less on Facebook in July.  But Facebook downplayed the boycott's impact, saying that ad revenue in the first three weeks of July grew roughly 10% year-over-year, the same rate as the second quarter. Visit Business Insider's homepage for more ...
Tags: Verizon, Facebook, Europe, US, Samsung, Trends, Naacp, Hulu, Chipotle, North Face, McDonald, Hershey, Eddie Bauer, Facebook CEO, Global Alliance, Media Rating Council


15 major companies that have announced employees can work remotely long term

Many major companies remain remote as the coronavirus pandemic wears on — and plenty of those have no immediate plans to return to the office. Google extended its work-from-home policy by an entire year on July 27. Employees don't have to return to the company's San Francisco Bay Area campus until June 2021. Meanwhile, Zillow announced employees have the opportunity to work remotely indefinitely on July 29. Other companies like Twitter and Square have also announced that employees could work r...
Tags: Google, Amazon, Mark Zuckerberg, Spotify, New York City, San Francisco, Trends, Seattle, Zillow, Hitachi, Business Insider, Bay Area, San Francisco Bay Area, Redmond Washington, Rich Barton, Brian Armstrong


14 major companies planning on working from home for the long haul

Many major companies remain remote as the coronavirus pandemic wears on — and plenty of those have no immediate plans to return to the office. Google just announced that it is extending its work-from-home policy by an entire year. Employees don't have to return to the company's San Francisco Bay Area campus until June 2021. Other companies like Twitter and Square have announced that employees could work remotely indefinitely. Following the coronavirus pandemic, more than half of Americans want...
Tags: Google, Amazon, Mark Zuckerberg, Spotify, New York City, San Francisco, Trends, Seattle, Hitachi, Business Insider, Bay Area, San Francisco Bay Area, Redmond Washington, Rich Barton, Brian Armstrong, Business Insider Facebook


14 major companies that have announced employees can work remotely long term

Many major companies remain remote as the coronavirus pandemic wears on — and plenty of those have no immediate plans to return to the office. Google just announced that it is extending its work-from-home policy by an entire year. Employees don't have to return to the company's San Francisco Bay Area campus until June 2021. Other companies like Twitter and Square have announced that employees could work remotely indefinitely. Following the coronavirus pandemic, more than half of Americans want...
Tags: Google, Amazon, Mark Zuckerberg, Spotify, New York City, San Francisco, Trends, Seattle, Hitachi, Business Insider, Bay Area, San Francisco Bay Area, Redmond Washington, Rich Barton, Brian Armstrong, Business Insider Facebook


Zoom will likely lose users to Facebook's new video chat product, but that could actually help its business, experts say (FB, ZM)

Zoom faces new competition from Facebook, which recently released a group video chat product called Messenger Rooms. Zoom has seen its usage skyrocket in the last few months from the enterprise, but also consumers who are using the tool for online classes, happy hours and even weddings.  Industry experts say that while Facebook may steal some of Zoom's new consumer users with Messenger Rooms, it likely won't have an impact on the video conferencing company's business and, in fact, may even ben...
Tags: Google, Facebook, Trends, Gartner, Jefferies, Business Insider, Zoom, Simon, Garner, Business Insider Facebook, Milanesi, Creative Strategies, Eric Yuan, Carolina Milanesi, Thill, Brent Thill


Facebook expands its ad ban to include hand sanitizer, disinfecting wipes and COVID-19 test kits to discourage pandemic price-gouging (FB)

Facebook has banned ads for hand sanitizer, surface disinfecting wipes, and COVID-19 testing kits on its platform, the company announced Thursday. The move comes weeks after Facebook  as well as . Facebook, Google, Twitter, Amazon, and others are fighting a surge of misinformation and sellers using their platforms to take advantage of people's fears surrounding the global pandemic. Visit Business Insider's homepage for more stories. Facebook has banned ads for hand sanitizer, surface disinf...
Tags: Apple, Google, Facebook, Mark Zuckerberg, Trends, New York Times, Beverly Hills, World Health Organization, Jeff Bezos, Amazon eBay Etsy, Business Insider Facebook, Facebook Marketplace, Facebook Google Microsoft Reddit, Facebook Google Twitter Amazon


Oracle, Apple, Google, and Amazon are among the largest global companies who have restricted travel or asked their employees to work remotely as a precaution against the novel coronavirus. Here's the full list.

Oracle, Twitter, Apple, Google, Microsoft, Amazon, and other major companies have restricted employee travel because of the coronavirus outbreak. To safeguard employees from the outbreak, companies in Europe, Asia, and the US have started asking their employees to work from home as a precautionary measure. As of Wednesday, there are about 121,000 confirmed cases of coronavirus, the majority of which is in China.  The COVID-19 virus has spread to more than 100 countries. There are currently aro...


Apple, Google, and Amazon are among the largest global companies who have restricted travel or asked their employees to work remotely as a precaution against the novel coronavirus. Here's the full list.

Twitter, Apple, Google, Microsoft, Amazon, and other major companies have restricted employee travel because of the coronavirus outbreak. To safeguard employees from the outbreak, companies in Europe, Asia, and the US have started asking their employees to work from home as a precautionary measure. As of Tuesday, there are about 116,000 confirmed cases of coronavirus, the majority of which is in China.  The COVID-19 virus has spread to more than 100 countries. There are currently around 750 co...
Tags: Apple, Google, Amazon, Facebook, South Korea, Japan, New York, London, Washington, Oregon, China, Singapore, US, Trends, Barcelona, Bbc


What influencers should know about Facebook's new app for video creators, Creator Studio

Facebook is launching a mobile version of its video analytics and content management tool, Creator Studio.  The mobile app is a play by Facebook to compete with YouTube and other platforms for the time and attention of video creators.  The app's main draw for creators is the ability to edit headlines and descriptions and respond to follower comments on the go. Visit Business Insider's homepage for more stories. Facebook is making another bid to win over creators with the launch of a mobile ve...
Tags: Google, Facebook, Youtube, Trends, Ken Burns, Facebook YouTube, Rhett, Birkeland, Business Insider Facebook, Facebook Creator, Jellysmack, Michael Philippe, Shelby Church, Andrei Jikh, Kevin David Sienna Santer, Jeff Birkeland


Facebook is changing its political-advertising policies on Instagram after Mike Bloomberg's campaign paid for memes on the platform (FB)

Facebook said it will allow US political candidates to sponsor branded content on Instagram, as long as they follow certain guidelines that brands currently have to adhere to. In a statement to Business Insider, Facebook said "there's a place for branded content in political discussion on our platforms," and that it will allow content as long as the influencers who post the sponsored content disclose it through specific tools on the platform. The policy comes after The New York Times reported ...
Tags: Facebook, Instagram, US, NFL, Trends, New York Times, Mike Bloomberg, Business Insider Facebook, mikebloomberg Facebook, Mike Yes


Facebook's Twitter account was hijacked by the same group that hacked a bunch of NFL accounts (TWTR, FB)

Facebook's Twitter account was briefly hijacked by the hacking collective OurMine on Friday afternoon. A back-and-forth tussle for control between the hacking collective and Facebook resulted in a series of rapidly posted-then-deleted tweets. OurMine has a history of hacking the social media accounts of high-profile individuals, teams and companies: it hacked the Twitter accounts of 15 NFL teams at the end of January.  Twitter confirmed the hack to Business Insider, and said the accounts were ...
Tags: Apple, Google, Facebook, Mark Zuckerberg, Twitter, NFL, Trends, Facebook Messenger, Jack Dorsey, Business Insider Facebook, Jane Manchun Wong, Facebook s Twitter, Jane Manchung Wong, Sundar Pichai Facebook


An uncritical Teen Vogue story about Facebook caused bewilderment about whether it's sponsored content before the entire article vanished (FB)

Teen Vogue on Wednesday published and then deleted an uncritical story about Facebook that has prompted widespread bewilderment. The story was about Facebook's 2020 election work, and some internet users suspected it was un-labelled sponsored content. Teen Vogue then added a note saying it was sponsored content, before removing it again. A Facebook spokesperson told Business Insider it wasn't sponsored content. The Teen Vogue Twitter account said "literally idk" in response to an inquiry, and ...
Tags: Facebook, Mark Zuckerberg, US, Trends, Silicon Valley, Signal, Priscilla Chan, Teen Vogue, Watch Google, The Daily Telegraph, Business Insider Facebook, Philip Picardi, Former Teen Vogue, Telegraph Spark, Teen Vogue Twitter, Lisa Stratton


The 11 biggest scandals Mark Zuckerberg faced over the last decade as he became one of the world's most powerful people (FB)

Mark Zuckerberg saw Facebook through a financially successful decade that saw the company's share price rise since its IPO in 2012. He also got married to his longtime girlfriend Priscilla Chan, had two children, and bought several houses and properties. Despite personal and professional successes, the latter half of the decade was marked by scandals and congressional hearings for Zuckerberg that led to increased criticism and scrutiny of the CEO and his social media company. Visit Business In...
Tags: Amazon, Facebook, Mark Zuckerberg, Instagram, Congress, China, Ipo, US, Trends, Bloomberg, Rome, Hawaii, New York Times, House Of Representatives, United Nations, Myanmar


Amnesty says Google and Facebook threaten human rights

Amnesty International has attacked the business models of tech giants Google and Facebook, describing them as "surveillance-based." In a damning new report, Amnesty argues that because Facebook and Google scoop huge amounts of detail personal data on their users, their business models effectively depend on constant surveillance. The organization argued the two firms build up detailed profiles of individuals and groups, predict people's interests and behavior, and sell access to advertisers. A ...
Tags: Google, Facebook, US, Trends, Amnesty International, Amnesty, Business Insider Facebook, Specifically Amnesty


Unlicensed medical 'cures' are flourishing in closed Facebook groups, where cancer treatments — and even surgery — are sold beyond the reach of the law

In a closed Facebook group, British woman Amanda Mary Jewell has for years been selling the chemical GcMAF, claiming it is a cure for cancer and autism. She has provided no medical support for this claim.  Jewell also sells expensive, unregulated treatments at her clinic in the tropical nation of Belize. She is not a UK-registered doctor. Both services are advertised on Facebook, in closed groups inaccessible without invitation. Other unproven so-called "cures" — like the bleach known as Mirac...
Tags: Facebook, UK, US, America, Trends, Bbc, Mms, Fda, Honduras, Belize, Business Insider, Kahn, British Medical Association, Mary, Syracuse University, Ministry of Health


10 things in tech you need to know today

Good morning! This is the tech news you need to know this Thursday. Insiders told Business Insider that a celebrity-centered religious sect deeply influenced how Adam Neumann ran WeWork before its spectacular collapse. As Adam and Rebekah Neumann built WeWork into a $47 billion coworking giant, the couple relied on the teachings of the Kabbalah Centre, a spiritual organization whose high-pressure donation tactics have drained multiple former members' bank accounts, sources told Business Inside...
Tags: Amazon, Facebook, Mark Zuckerberg, UK, Softbank, Nbc News, US, Trends, Netflix, Canada, David Marcus, Boris Johnson, WeWork, Cma, Wall Street Journal, Libra


Facebook’s cryptocurrency push takes a big hit as PayPal cuts ties with Libra (FB, PYPL)

PayPal is dropping its association with Facebook's Libra cryptocurrency, Bloomberg first reported on Friday. The withdrawal is a huge hit to Facebook's push to establish its own cryptocurrency. The social media giant announced a partnership with more than two dozen other companies to found Libra, but multiple backers are reportedly reconsidering their involvement. Visit Business Insider's homepage for more stories. PayPal announced on Friday that it will no longer be part of Facebook's Libra ...
Tags: Facebook, Trends, Bloomberg, Paypal, David Marcus, Tim Cook, Libra, Mastercard, Sarah Frier, Business Insider Facebook, Dante Disparte, Libra Association, Libra FB PYPL, Capital Hill The Facebook, PayPal Nervous, Libra Building


Apple's privacy promises would have been useless against a simple missed call from WhatsApp hackers

The Financial Times reported on Monday that hackers were able to access people's phones by exploiting a vulnerability in WhatsApp. iPhone, Android, and Windows users were vulnerable, and the spyware used by the hackers was developed by an Israeli company called NSO Group. In a separate report, the FT said that NSO has boasted in the past about its ability to hack into iPhones. Visit Business Insider's homepage for more stories. Apple has long held itself up as the top smartphone maker for pri...
Tags: Apple, Google, Facebook, Saudi Arabia, Trends, Pegasus, Financial Times, NSO, Business Insider Facebook, NSO Group


From suicide prevention to genetic testing, there's a widening disconnect between Silicon Valley health-tech and outside experts who see red flags

As Silicon Valley tech companies increasingly push into the realm of healthcare, outside experts and clinicians are raising red flags. In the cases of suicide prevention, genetic testing, and e-cigarettes, lives may hang in the balance. In the tech universe, much of the motivation for a new technology is wrapped up in its potential to disrupt existing markets. In healthcare, clinicians have to think about what could happen to someone after they use the tool they are given. The risk of harm is ...
Tags: Facebook, Mark Zuckerberg, Microsoft, US, San Francisco, Trends, Turkey, Harvard, Yale, New York Times, Healthcare, Davis, Silicon Valley, Ross, Stanford University, Munster