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Building a Winning Brand, But Where to Start?

We often hear that when it comes to building a successful business, branding is one of the most important aspects. And not only that, but if done right, powerful branding can also do parts of the selling for you. Undoubtedly, branding can create a lasting effect on our businesses across markets, but it is rare to see and know how it is broken down and where to start. You may find plenty of information on branding but say to yourself “that makes sense, but where do I start?” For most real estate ...
Tags: News, Marketing, Business Planning, Business Model, Radio, Ibm, Coaching, Latest News, Industry News, Best Practices, Don, Marion, Real Estate Marketing, Brokers, Real Estate Brokerage, Real Estate Branding


The Importance of Being Together in a Virtual World

Like nearly all other businesses, brokerages have been deeply impacted by the shift to virtual life during the pandemic. Houses are increasingly shown—and even sold—without the buyer ever setting foot in the home. The National Association of REALTORS® recently reported that four in 10 homebuyers found virtual tours “very useful” before the pandemic. Now, that number has jumped to nearly six in 10, and open houses are commonly hosted on Facebook Live or Zoom, with potential buyers asking question...
Tags: News, Business Planning, Business Model, Radio, Coaching, Latest News, Industry News, Best Practices, Success Tips, National Association of Realtors, Brokers, Workman Success Systems, Real Estate Training, Real Estate Coaching, Verl Workman


Shorewest, REALTORS® Celebrates 75 Years of Relationship Building

Organizations that have been part of the fold of real estate for several decades understand how the tides change, bringing everything from volatile economies and housing crashes to surprisingly resilient markets that can withstand even a worldwide health crisis. It’s no surprise, then, that Shorewest, REALTORS®, now celebrating its 75th year in business, is more prepared than most to withstand these fluctuations. In fact, the brokerage navigated murky waters in the 80s, when sky-high interest ra...
Tags: Feature, Leadership, News, Business Model, Radio, Culture, Wisconsin, Growth, Joe, Latest News, Industry News, Wauwatosa, Horning, John E, Brokers, Lead Story


Newsmaker Spotlight: Ashley Bowers on Improving the Value Proposition Through Agent Support

As president of HomeSmart International, Ashley Bowers spearheads operations of all departments at the company and its enterprise departments, keeping them all in sync as they meet growth, retention and systematic goals. In addition to her leadership role at the company, Bowers also became an educator and friend at the start of the pandemic, prioritizing communication and creating a sense of transparency, support and community through the unprecedented times brought on by COVID-19. Here, she dis...
Tags: Feature, News, Business Planning, Business Model, Radio, Teams, Agents, Latest News, Industry News, Best Practices, Phoenix, Success Tips, Bowers, Brokers, Real Estate Brokerage, Ashley Bowers


How One Brokerage Addresses Pain Points to Build Upon a Solid Foundation

Patricia Schlosser Broker/Owner CENTURY 21 Morrison Realty Bismarck, North Dakota www.century21.com/real-estate-agent/profile/patricia-schlosser-P25324325 Region served: Central and Southwest North Dakota Years in real estate: 11 Number of offices: 3 Number of agents: 120 Jordan Grice: As a second-generation family-owned firm, what has been the most valuable component of growing your company to its current level? Patricia Schlosser: We had an excellent foundation. That is the key to it. My fath...
Tags: Facebook, Feature, News, Business Planning, Business Model, Radio, North Dakota, Latest News, Industry News, Best Practices, Success Tips, Brokers, Century 21, Real Estate Brokerage, Century 21 Real Estate, Solid Foundation


Global Spotlight: Living in the Lap of European Luxury

Above: Thonon-les-Bains Established in 2015 and located along the French shores of Lake Geneva, the team at Leman Property continues to raise the bar with their steadfast commitment to putting people first. Dedicated to working hand-in-hand, sharing the same objectives, values, professionalism and convictions, the team works together to bring their clients’ dreams to life. Here, Co-Founder Loïc Daly takes us inside the picturesque real estate market. Daly Please describe your current housin...
Tags: Europe, News, Business Planning, Business Model, Radio, Luxury, Middle East, Switzerland, National, Latest News, Industry News, French Alps, Luxury Real Estate, Lake Geneva, Annecy, Brokers


Old-Fashioned Service Can Power Your Team’s Success

Robby Brady grew up amid the glorious mountain greenery of northwest South Carolina—a region the locals call, “upstate,” rife with scenic hiking trails, waterfalls and views of the Appalachians—so it is perhaps not surprising that he graduated from Clemson University with a degree in forestry and began a career among the tall timber. But Brady, who today leads the eight-person Robby Brady Team serving the greater Greenville, South Carolina, area under the banner of Allen Tate REALTORS® found it ...
Tags: News, Business Model, Radio, Teams, South Carolina, Latest News, Industry News, Best Practices, Greenville, Success Tips, Brady, Clemson University, Robby, Greenville South Carolina, Barbara Pronin, Brokers


Are You Researching Who’s Doing Your Research?

Have you researched how your real estate brokerage or brand’s research and development division functions, or who heads it up? For example, what is being researched, and how does such research inspire corresponding development? To whom does your research and development executive or division report? Have you determined what specific tasks should be assigned to your research and development leader or division? Tellingly, for most real estate industry organizations, these questions that I pose are...
Tags: Google, Amazon, News, America, Business Planning, Business Model, Radio, Berkshire Hathaway, Harvard Business Review, Latest News, Industry News, Success Tips, Berkshire Hathaway HomeServices, National Association of Realtors, IDX, HomeServices of America


The Importance of Providing a Full Customer Experience

Steven Lazarus, senior vice president of Weichert Direct and chief marketing officer of Weichert Companies, is dedicated to delivering the full customer experience to buyers and sellers throughout the home-buying process. With a unique background in both the retail and real estate industries, Lazarus understands the expectations that customers have, and knows just how to meet them. Since the early 2000s, Weichert has been working with Cinch Home Services, providing home warranties to their custo...
Tags: News, Business Planning, Business Model, Radio, Latest News, Industry News, Success Tips, Lazarus, Weichert, Brokers, Paige Brown, Real Estate Brokerage, Home Warranty, Cinch Home Services, Weichert Companies, Steven Lazarus


The Trend Toward Universal CRM Usage

There’s a real estate paradox that brokerages are all too familiar with in 2021: Brokerages are providing more technology than ever to their agents, yet almost every tech tool—from customer relationship management (CRM) software to transaction management programs—feels and looks the same, regardless of the brokerage. Many brokerages struggle to showcase their character and individuality through their tech offerings. When it comes to recruiting and retention, tech solutions look pretty much the s...
Tags: Technology, News, Marketing, Business Model, Radio, CRM, Customer Relationship Management, Latest News, Industry News, Best Practices, Success Tips, NAR, National Association of Realtors, Real Estate Marketing, Real Estate Technology, Brokers


How Two HomeSmart Brokers Used Tech to Scale Their Business

Todd Priest and Rob Vossoughi Owners, HomeSmart PV & Associates Modesto, California https://homesmart.com/franchise/hsca004 Region served: Central Valley of California Years in real estate: Todd (31) and Rob (16) Number of offices: 5 Number of agents: 565 Jordan Grice: How did you come to partner with HomeSmart, and how has that helped mold your brokerage? Todd Priest: When we were looking at doing this on our own, HomeSmart had contacted us, and we flew out and met with them. Not only did we f...
Tags: News, California, Business Planning, Business Model, Radio, Culture, Rob, San Francisco Bay, Central Valley, Latest News, Industry News, Best Practices, Success Tips, Todd, Modesto California, Real Estate Technology


From Client to Practitioner: How a United Real Estate Broker Found Her Place in the Industry

Brenda Cole Principal Broker United Real Estate | DFW Properties Grapevine, Texas www.UnitedRealEstateDFWproperties.com Region served: Dallas-Fort Worth Metroplex Years in real estate: 32 Number of offices: 1 Number of agents: 42 Key to continued growth and success: Surround yourself with the right people. Paige Tepping: How did you get started in real estate, and what led you to where you are today? Brenda Cole: After going through the home-buying process, my REALTOR® told me she thought I wou...
Tags: Leadership, News, Business Planning, Business Model, Radio, Culture, United, Latest News, Industry News, Best Practices, Success Tips, Brokers, Real Estate Broker, Paige Tepping, United Real Estate, Brenda Cole


3 Tips for Generating Leads Using Social Media

Many agents turn to social media for real estate lead generation, and for good reason. More than 2 billion people in the world use social media, and a good bit of their purchasing decisions are being driven by what they see and learn there. But successfully connecting with potential real estate clients via social media can be challenging. Follow these three tips to help you make the most of your social media lead generation strategy. 1. Own your domain name. Owning your own domain (i.e., JaneDoe...
Tags: News, Business Planning, Social Media, Business Model, Social Media Marketing, Radio, Agents, Coaching, Lead Generation, Latest News, Industry News, Best Practices, Success Tips, Colibri, Referrals, Lead Conversion


How to Generate New Ancillary Income With Buyer Solutions

Competition in the real estate brokerage space has never been as fierce: Gross margins for all brokerage firms have dropped more than one-third in the last seven years, from 22% to under 14% today. The biggest challenge brokers will face over the next three months is pressure on profit margins. Brokerages need to generate ancillary revenue streams to survive. Although an estimated 42% of brokerages offer mortgage, title, closing services and property insurance, most brokerages still do not. A Ne...
Tags: Feature, Technology, News, Business Planning, Business Model, Radio, Profits, Latest News, Industry News, Best Practices, Ancillary Revenue, Success Tips, Hornung, Real Estate Technology, Brokers, Real Estate Brokerage


Achieving Success With a Brokerage That Embraces Growth and Change

Dewey Mitchell Broker/Owner Allen Crumbley Broker/Owner Berkshire Hathaway HomeServices Florida Properties Group Trinity, Florida www.bhhs.com/floridapropertiesgroup-fl302 Region served: Greater Tampa Bay North to Hernando County Years in real estate: Dewey: 40; Allen: 39 Number of offices: 21 Number of agents: 800 No. 1 tip for getting the right listing price: Communicate, communicate, communicate. If you’re on top of the latest market data for the property of interest, you can communicate tha...
Tags: Leadership, News, Marketing, Business Planning, Business Model, Radio, Berkshire Hathaway, Santa, Latest News, Industry News, Best Practices, Tampa Bay, Allen, Christy, Berkshire Hathaway HomeServices, Dewey


Less Office Space Opens Doors for Business Development, Brokers Say

It’s hard to argue that remote work isn’t here to stay. Debates regarding the future workplace paradigm are lined with companies figuring out how often employees will need to report to an office even as the pandemic wanes. Real estate brokers are having similar conversations as technology becomes more prominent in agents’ businesses. As a result, broker/owners are left reevaluating how much office space they need and where they could funnel former rent funding back into their businesses. Smarte...
Tags: Feature, Real Estate, News, Office, Business Planning, Business Model, Radio, Baltimore, Remote, Latest News, Industry News, Scottsdale, Harley, Foster, Northern Virginia, MacDonald


Zillow Sells 2,000 Homes to Controversial Investment Firm

Zillow has reportedly taken the first steps in unloading its unprofitable backlog of i-Bought homes. According to the Wall Street Journal , the real estate giant agreed to sell 2,000 homes to rental investment firm Pretium Partners. After announcing an end to its iBuying business last week ahead of a Q3 earnings call, the company said it would be selling a backlog of 18,000 homes either purchased or under contract, at a likely loss of around $550 million, or 5% to 7% below purchase pri...
Tags: Real Estate, News, Uncategorized, Selling, Business Model, Radio, Goldman Sachs, National, Zillow, Journal, Latest News, Industry News, Real Estate Transactions, Real Estate News, Brokers, Home Sellers


Top 5 Reasons Agents Leave and How to Improve Retention

One of the questions every growth-oriented brokerage needs to ask itself early on and often is, “Why do agents leave their current brokerage?” When the answers come, leaders need to contemplate those answers with a real sense of openness and honesty about how their own company stacks up. Thousands of agents joining our company inform us why agents leave a brokerage for another firm. These are their top five reasons: 1. They feel they have outgrown their current brokerage’s ability to satisfy the...
Tags: News, Business Planning, Business Model, Radio, Culture, Latest News, Industry News, Best Practices, Success Tips, Real Estate Agent, Brokers, Real Estate Brokerage, United Real Estate, Rick Haase, Agent Retention


Growing Pains: 6 Winning Behaviors for Massive Team Growth

Very often, team leaders tell me they started their teams and made so many mistakes in the beginning. Fast forward and they are trying to scale and grow, and it might not be happening fast enough or happening at all. Take inventory of your leadership style and your priorities. How are you leading?  Are you managing or leading? Are you spending your time on the right things to shift and grow? Do you have a positive mindset and attitude or are you stressed all the time?  Are you doing too much you...
Tags: Feature, Leadership, News, Business Planning, Business Model, Radio, Culture, Teams, Johnson, Agents, Coaching, Latest News, Industry News, Best Practices, Success Tips, Real Estate Career


Women and Leadership: Stepping Out of Your Comfort Zone

VITALS: Jeanette Schneider RE/MAX of Southeastern Michigan Years in business: 31 Size: 50-plus offices, 900 agents Region Served: Southeastern Michigan 2020 Sales Volume: $2,758,665,244 2020 Transactions: 13,268 www.remax-detroit.com Jeanette Schneider admits that she took her initial position with RE/MAX because it was the first job offer she received when moving to the metro Detroit area, and not necessarily because of a specific interest in the field. But once inside, she loved how things wer...
Tags: Leadership, News, Business Planning, Business Model, Radio, Culture, Michigan, Detroit, Latest News, Industry News, Best Practices, Southeastern Michigan, Brokers, RE/MAX, Keith Loria, Real Estate Brokerage


How Brokerages Are Tackling ‘Bait-and-Switch’ Recruiting and Poaching

The recruiting game has often been high stakes, with real estate brokerages looking to attract the industry’s top-performing agents and teams in order to build a powerhouse office (or series of offices) that can not only compete with local brokerages, but also communicate the value to consumers. But what about retention? If brokerages are solely focused on attracting new business, they risk losing the stronghold they worked so hard to build. Competing brokerages are now putting more resources to...
Tags: Feature, Technology, News, Marketing, Business Planning, Business Model, Radio, Compass, Department Of Justice, Agents, Latest News, Industry News, Best Practices, Success Tips, Adams, Berkshire Hathaway HomeServices


LoneWolf Adds One-Click Home Warranty to Transactions Platform

Lone Wolf Technologies (“Lone Wolf”) has launched Digital Home Warranty, a new free feature that enables agents and brokers with one-click home warranty orders right within Lone Wolf Transactions (zipForm Edition and TransactionDesk Edition). With Digital Home Warranty, agents select a home warranty provider and submit orders with one click through Transactions. This new feature follows recent initiatives to connect yet another critical transaction management process and ancillary service into T...
Tags: Real Estate, Technology, News, Business Model, Radio, National, Agents, Latest News, Industry News, Wolf, Lone Wolf, Real Estate News, Jimmy Kelly, Transactions, Real Estate Technology, Brokers


Ways to Keep Your Staff Engaged, Happy and Productive During the “Great Resignation”

If you’re a brokerage leader worried about “The Great Resignation,” you’ve got a lot riding on keeping your staff engaged, happy and productive through one of the most difficult market disruptions the industry has seen. After all, your agents’ success, and hence your brokerage’s success, largely depends on the level of support your staff members provide your agents. While you might think, “my staff has stuck around; they will stay,” you’re missing a huge factor that will likely come into play in...
Tags: News, Business Planning, Business Model, Radio, Culture, Coaching, Latest News, Industry News, Best Practices, Success Tips, Brokers, Weiler, Real Estate Brokerage, Real Estate Training, Real Estate Coaching, Agent Retention


NAR Annual Conference Happening Next Week

One week from today, REALTORS® from across the country and around the world will gather in San Diego for the National Association of REALTORS® (NAR) annual conference, the REALTORS® Conference & Expo. “Rise and Shine” serves as the theme for the association’s first-ever hybrid—in-person and virtual—event. Participants from all 50 states, several U.S. territories and 45 countries will interact with 250 exhibitors at the industry’s largest trade show and choose from 80 educational sessions on a wi...
Tags: Leadership, News, New Orleans Saints, Business Model, Radio, Culture, San Diego, National, Realtors, Agents, Cnbc, Latest News, Industry News, Simone Biles, NAR, Brees


Introducing Leslie Rouda Smith, 2022 NAR President

This month’s National of Association of REALTORS® (NAR) Power Broker Roundtable introduces NAR’s 2022 President, Leslie Rouda Smith. Cindy Ariosa Senior Vice President, Regional Manager, Long & Foster Real Estate, Chantilly, Virginia; Liaison for Large Firms and Industry Relations, the National Association of REALTORS® Leslie Rouda Smith REALTOR®, Dave Perry-Miller Real Estate 2021 NAR President-Elect Cindy Ariosa: Leslie, as you look ahead to your term as National Association of REALTORS® (NAR)...
Tags: Productivity, Real Estate, Leadership, News, Business Planning, Business Model, Radio, Culture, National, Agents, Latest News, Industry News, Success Tips, NAR, Leslie, National Association of Realtors


Stronger Together: United Real Estate on Achieving High Growth

United Real Estate is celebrating its 10th anniversary this year, and the company’s explosive growth has captured the attention of many within the real estate and investment communities. Thanks to year-over-year, double-digit growth, established real estate companies and agents are joining United and reaping the benefits. By providing the latest training, marketing and technology tools to both agents and brokers under a 100% flat-fee commission strategy, United has proven to be an industry stand...
Tags: Feature, Leadership, News, Marketing, Business Planning, Business Model, Atlanta, Georgia, Radio, Nashville, United, Latest News, Industry News, Success Tips, North Georgia, Wagner


Ready for Anything: How a Culture of Collaboration Keeps Vanguard Properties Flexible

Frank Nolan President Vanguard Properties, a member of Leading Real Estate Companies of the World® San Francisco, California www.vanguardproperties.com Region served: San Francisco Bay Area Years in real estate: 21 Number of offices: 16 Number of agents: 500 Who has most influenced your success? That would be my business partner, James Nunemacher. I’ve learned a lot of what I know about business through him. I’ve enjoyed having his influence in my life, both professionally and personally. Paige ...
Tags: Technology, News, Business Planning, Business Model, Radio, Culture, Latest News, Industry News, Best Practices, San Francisco Bay Area, Success Tips, San Francisco California, Vanguard, Brokers, Vanguard Properties, Paige Brown


KW Associate Broker Builds a Loyal Customer Base With Curbio’s Home Reno Experience

Curbio takes the work out of pre-sale renovations If Mike McCann—REALTOR®, associate broker and agency co-owner—has learned anything throughout his 34-plus years in the industry, it’s that time is money. McCann has his own team with 20 agents and seven assistants, but he also helps lead nearly 700 Keller Williams agents at urban offices in Philadelphia and a suburban office in Ardmore that serves Bucks, Montgomery and Delaware Counties. McCann also knows that time well spent serving his clients...
Tags: Real Estate, Technology, News, Business Planning, Business Model, Radio, Philadelphia, Delaware, Montgomery, Home Renovation, Latest News, Industry News, Ardmore, McCann, Keller Williams, Real Estate Technology


Standing Out With Custom Real Estate Tech

Propertybase Drives Georgia Brokerage’s Tech-Forward Revamp After almost half a century in real estate, it’d be easy for Augusta, Georgia-based Meybohm Real Estate to rest on its laurels. With 340 agents and five offices, the brokerage caters to clients in 14 different counties throughout Georgia and South Carolina. Still, that hasn’t stymied Meybohm Real Estate’s desire to stay ahead of the game, which is why the brokerage has been beefing up its website and real estate CRM software. “We’ve ta...
Tags: Technology, News, Marketing, Business Planning, Business Model, Georgia, Radio, Broker, South Carolina, CRM, Lead Generation, Latest News, Industry News, Best Practices, Augusta Georgia, Real Estate Marketing


Newsmaker Spotlight: Kathy Connelly Talks Relocation Trends and Opportunities for Agents

As the senior vice president of relocation and corporate services for Berkshire Hathaway HomeServices (BHHS) Georgia Properties, Kathy Connelly leverages her 30 years of industry experience to lead key business initiatives and serve as a qualifying broker. She was appointed to the Board of Directors for Worldwide ERC® in 2020, where she helps the international relocation organization identify current issues and trends related to management practices for the movement of employees within the U.S. ...
Tags: News, Business Planning, Business Model, Radio, Culture, Berkshire Hathaway, Industry News, Best Practices, Connelly, Berkshire Hathaway HomeServices, Brokers, Real Estate Brokerage, Berkshire Hathaway HomeServices Georgia Properties, RISMedia Newsmakers, Real Estate Newsmakers, Jordan Grice