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How to Earn More Referrals This Holiday Season

 Thanksgiving and Black Friday are now in our rearview mirror! Hanukkah starts today, and with Christmas and New Year’s right around the corner, now is the perfect time to reach out to your clients. Without regular touches, former clients could easily forget that you’re still an active agent in their area and may not refer you to their friends and family. So with that in mind, here are three ways to check in with your former and current clients during the holiday season: Host a holiday cont...
Tags: Productivity, Facebook, Feature, News, Marketing, Holiday, Business Planning, Radio, Agents, Latest News, Industry News, Best Practices, Success Tips, Referrals, Real Estate Agent, Real Estate Career


Newsmaker Spotlight: Ashley Bowers on Improving the Value Proposition Through Agent Support

As president of HomeSmart International, Ashley Bowers spearheads operations of all departments at the company and its enterprise departments, keeping them all in sync as they meet growth, retention and systematic goals. In addition to her leadership role at the company, Bowers also became an educator and friend at the start of the pandemic, prioritizing communication and creating a sense of transparency, support and community through the unprecedented times brought on by COVID-19. Here, she dis...
Tags: Feature, News, Business Planning, Business Model, Radio, Teams, Agents, Latest News, Industry News, Best Practices, Phoenix, Success Tips, Bowers, Brokers, Real Estate Brokerage, Ashley Bowers


How One Brokerage Addresses Pain Points to Build Upon a Solid Foundation

Patricia Schlosser Broker/Owner CENTURY 21 Morrison Realty Bismarck, North Dakota www.century21.com/real-estate-agent/profile/patricia-schlosser-P25324325 Region served: Central and Southwest North Dakota Years in real estate: 11 Number of offices: 3 Number of agents: 120 Jordan Grice: As a second-generation family-owned firm, what has been the most valuable component of growing your company to its current level? Patricia Schlosser: We had an excellent foundation. That is the key to it. My fath...
Tags: Facebook, Feature, News, Business Planning, Business Model, Radio, North Dakota, Latest News, Industry News, Best Practices, Success Tips, Brokers, Century 21, Real Estate Brokerage, Century 21 Real Estate, Solid Foundation


Global Spotlight: Living in the Lap of European Luxury

Above: Thonon-les-Bains Established in 2015 and located along the French shores of Lake Geneva, the team at Leman Property continues to raise the bar with their steadfast commitment to putting people first. Dedicated to working hand-in-hand, sharing the same objectives, values, professionalism and convictions, the team works together to bring their clients’ dreams to life. Here, Co-Founder Loïc Daly takes us inside the picturesque real estate market. Daly Please describe your current housin...
Tags: Europe, News, Business Planning, Business Model, Radio, Luxury, Middle East, Switzerland, National, Latest News, Industry News, French Alps, Luxury Real Estate, Lake Geneva, Annecy, Brokers


Real Estate Marketing Ideas for the 2021 Holiday Season

The most wonderful time of the year is upon us. Holidays are fast approaching, and though it can be easy to get swept away in the excitement, it is important to keep up marketing efforts for your real estate business. In addition to your routine marketing strategy, adding in some seasonal and holiday-specific content this time of year can boost engagement and help keep you top-of-mind. Not sure what to share? Here are some ideas for both online and in-person, to spread joy and highlight your bra...
Tags: Feature, News, Marketing, Business Planning, Social Media, Social Media Marketing, Radio, National, Agents, Holiday Season, Branding, Latest News, Industry News, Best Practices, Success Tips, Host


The ABCs of Online Lead Management

For decades, real estate agents have been gathering leads from face-to-face events and referrals. With consumers going online in record numbers today, many agents aren’t all that excited about changing their strategy for securing online leads. But if you don’t do lead generation where most of the leads are, which is now proven to be online, you’re missing out on a huge amount of business. Most homebuyers begin their search online, and many need guidance when looking for an agent. It’s no longer ...
Tags: News, Business Planning, Radio, Teams, Agents, Coaching, Lead Generation, Latest News, Industry News, Best Practices, Success Tips, Lead Conversion, Workman Success Systems, Real Estate Training, Real Estate Coaching, Verl Workman


Communicate More Value and Win More Business

“If you add more and better value than your competitors, you will get hired and attract more clients for life.” I will never forget Dave Johnson, my father, teaching me this while taking me out on sales calls when I was eight years old.  Every single step in the client experience that he made in his successful commercial printing company was designed to intentionally add more value to the client’s experience. He went on to tell me that adding differentiating value would create clients for life....
Tags: News, Business Planning, Dave, Radio, Warren Buffett, Johnson, Agents, Coaching, Latest News, Industry News, Best Practices, Success Tips, Sherri, Dave Johnson, Real Estate Training, Real Estate Teams


The Principles of Team Success, Part 2: Productivity

ICYMI: Last week, I talked about why it’s so important to identify a clear purpose for being in real estate and building a team—you must define your “big why” if you want to develop a successful business. Without a focused purpose, it doesn’t matter much what you do to advance the business because you have nowhere particular you want to go. Henry David Thoreau once wrote: “It is not enough to be industrious; so are the ants. What are you industrious about?” It’s easy to feel busy working in real...
Tags: Productivity, Feature, News, Time, Business Planning, Radio, Teams, Agents, Coaching, Latest News, Industry News, Best Practices, Success Tips, Henry David Thoreau, Real Estate Agent, Real Estate Career


Are You Researching Who’s Doing Your Research?

Have you researched how your real estate brokerage or brand’s research and development division functions, or who heads it up? For example, what is being researched, and how does such research inspire corresponding development? To whom does your research and development executive or division report? Have you determined what specific tasks should be assigned to your research and development leader or division? Tellingly, for most real estate industry organizations, these questions that I pose are...
Tags: Google, Amazon, News, America, Business Planning, Business Model, Radio, Berkshire Hathaway, Harvard Business Review, Latest News, Industry News, Success Tips, Berkshire Hathaway HomeServices, National Association of Realtors, IDX, HomeServices of America


How an Inverse Mentorship Benefits Everyone

Six years ago, when real estate agent Evan Roberts earned his license and started in the business, he realized he needed to learn tricks of the trade beyond his course. “You have more complex transactions,” said Roberts, “and you really need someone with 20 to 30 years of experience who has been through the process before and who you can lean on.” What happens, Roberts wondered, when your clients didn’t find a house and instead want to buy a lot and build? Conducting a transaction with a land br...
Tags: News, Business Planning, Radio, Agents, Coaching, Latest News, Industry News, Best Practices, Success Tips, Roberts, Baltimore Maryland, Colibri, Real Estate Career, Evan Roberts, Real Estate Training, Real Estate Coaching


How to Showcase Your Open House on Facebook and Instagram Live

Facebook Live is a tool that connects broadcasters to their fans to enable real-time broadcasting, empowering the world to create, share and connect around live moments. The interactive elements of Facebook Live help broadcasters receive real-time feedback from their fans, and create a social viewing experience for fans to engage with one another and directly with the broadcaster. Facebook Live stays relevant and useful beyond real-time viewing as well, with content posting to Facebook as video-...
Tags: Facebook, Feature, Technology, News, Instagram, Marketing, Business Planning, Social Media, Social Media Marketing, Radio, Agent, Facebook Live, Latest News, Industry News, Best Practices, Success Tips


The Secret to Door-Knocking Success

The idea of knocking on doors to introduce yourself to your farm area might make you nervous, but rather than knock, drop a flyer in their mailbox and run, let me offer a few tips to give you the confidence to connect with your potential clients. Offer Something of Value Whether it’s a postcard, a flyer, short guide or newsletter, there’s a variety of information you can provide that can give value, such as a list of what’s recently sold in the area, a certificate for a market report (or CMA), o...
Tags: Amazon, News, Marketing, Business Planning, Radio, Cma, Agents, Coaching, Lead Generation, Latest News, Industry News, Best Practices, Success Tips, Darryl, Real Estate Marketing, Real Estate Training


Is Your Real Estate CRM Working for You or Against You?

Your real estate CRM is an important tool. When it works, it’s invaluable. If it doesn’t, it may stifle your progress. Here’s how you can ensure your real estate CRM is keeping your daily activities on track, so you can increase your income and live the good life! Database A good real estate CRM should be much more than just a database. To really be effective, your CRM must bring every record you have to life. Referral Maker® CRM from Buffini & Company is specially designed to help you rank all ...
Tags: Technology, News, Marketing, Business Planning, Radio, Agents, Coaching, CRM, Lead Generation, Latest News, Industry News, Best Practices, Success Tips, Real Estate Technology, Brian Buffini, Buffini & Company


4 Marketing Tactics Successful Agents Are Using…Now

Growing and nurturing your sphere of influence is a constantly moving target. With ever-changing algorithms, here are four tips successful real estate agents are using to grow their businesses. 1. Leverage Geography Use different location tags (neighborhood, etc.) on Instagram. When you alternate your location tags, it is a quick and easy way to reach a larger audience and boost engagement. Just like dial-up internet, marketing by zip codes is a thing of the past. Now is the time to give your t...
Tags: Facebook, Feature, Technology, News, Marketing, Business Planning, Radio, Agents, Latest News, Industry News, Best Practices, Success Tips, Real Estate Marketing, Real Estate Technology, Fathom, Real Estate Brokerage


Aligning With a Brokerage That Allows for Leadership Autonomy

Casey Brown CEO, Reliant Realty ERA Powered Nashville, Tennessee https://reliantrealty.com Region served: Southeast Tennessee and the East Coast of Florida Years in real estate: 23 Number of offices: 7 Number of agents: 800 Motto/work philosophy that you live by: “If you’re not first, you’re last,” and “expect the unexpected.” We’ve always prepared for the bad weather. We have no debt, we’re crazy savers and we didn’t pull back during COVID. Lesley Grand: What ultimately led to your decision to ...
Tags: Technology, Leadership, News, Business Planning, Radio, Nashville, Latest News, Industry News, Best Practices, Success Tips, Nashville Tennessee, Southeast Tennessee, Brokers, Real Estate Brokerage, ERA Real Estate, Casey Brown


Collaboration Key to Business Growth

Vanessa Bergmark Owner/CEO Red Oak Realty, a member of Leading Real Estate Companies of the World® San Francisco, California www.redoakrealty.com Region served: San Francisco’s East Bay Years in real estate: 19 Number of offices: 5 Number of agents: 155 Motto/work philosophy that you live by: Have a sense of urgency. I don’t believe in complacency when running a business. Jameson Doris: What’s your secret to staying relevant in today’s ever-changing real estate landscape? Vanessa Bergmark: Stay...
Tags: Technology, News, Marketing, San Francisco, Business Planning, Radio, Industry News, Best Practices, Success Tips, San Francisco California, Brokers, Lead Story, LeadingRE, Leading Real Estate Companies of the World, Real Estate Brokerage, Jameson Doris


How to Prepare for a Luxury Real Estate Listing Appointment

So you’ve landed your first luxury listing appointment—now what? Meeting with prospective clients—especially ones at a higher price point you may have never worked in before—is intimidating, to say the least. Your listing appointment is their time to ask you questions, get to know you and ultimately decide whether or not you’re the luxury real estate professional they want to work with. In other words, it’s your time to shine. To shine, though, it’s important to arrive at your listing appointmen...
Tags: Technology, News, Marketing, Business Planning, Radio, Luxury, Agents, Coaching, Industry News, Best Practices, Success Tips, Luxury Real Estate, Hartley, Institute, Colibri, Real Estate Agent


The Importance of Providing a Full Customer Experience

Steven Lazarus, senior vice president of Weichert Direct and chief marketing officer of Weichert Companies, is dedicated to delivering the full customer experience to buyers and sellers throughout the home-buying process. With a unique background in both the retail and real estate industries, Lazarus understands the expectations that customers have, and knows just how to meet them. Since the early 2000s, Weichert has been working with Cinch Home Services, providing home warranties to their custo...
Tags: News, Business Planning, Business Model, Radio, Latest News, Industry News, Success Tips, Lazarus, Weichert, Brokers, Paige Brown, Real Estate Brokerage, Home Warranty, Cinch Home Services, Weichert Companies, Steven Lazarus


Frenzies and Bidding Wars: Leaders Share Tactics to Win in the Post-Pandemic Market

After a year that relied heavily on Facetime rather than actual face time, real estate professionals are wondering what they should expect in 2022’s post-pandemic market. As market dynamics continue to shift, leading brokers shared how they’ve been planning for the future at RISMedia’s 26th Annual Power Broker Forum, held during the REALTORS® Conference & Expo last week. The forum was moderated by John Featherston, founder, president, and CEO of RISMedia, Inc., and York Baur, CEO of MoxiWorks. ...
Tags: Feature, News, Business Planning, Radio, National, Baltimore, Facetime, Latest News, Industry News, Best Practices, Success Tips, Dalton, NAR, Baur, Ariosa, Howard Hanna Real Estate Services


Real Estate Technology Trends To Use In 2021

Over the last decade, technology has changed the face of the real estate industry. That’s why it’s so important for real estate professionals to stay informed about the latest technology trends within the industry. So, here’s a list of the most important technology trends in real estate that will help you remain competitive. PropTech PropTech (Property Technology) is a word to describe the digital innovations that aid individuals in buying, selling, researching and managing properties. PropTech...
Tags: Technology, News, Marketing, Business Planning, Radio, Mortgage, Lending, Financing, Agents, Latest News, Industry News, Best Practices, Success Tips, Quicken Loans, Real Estate Marketing, Real Estate Technology


How Two HomeSmart Brokers Used Tech to Scale Their Business

Todd Priest and Rob Vossoughi Owners, HomeSmart PV & Associates Modesto, California https://homesmart.com/franchise/hsca004 Region served: Central Valley of California Years in real estate: Todd (31) and Rob (16) Number of offices: 5 Number of agents: 565 Jordan Grice: How did you come to partner with HomeSmart, and how has that helped mold your brokerage? Todd Priest: When we were looking at doing this on our own, HomeSmart had contacted us, and we flew out and met with them. Not only did we f...
Tags: News, California, Business Planning, Business Model, Radio, Culture, Rob, San Francisco Bay, Central Valley, Latest News, Industry News, Best Practices, Success Tips, Todd, Modesto California, Real Estate Technology


Curbio, Uber and the Great Contractor Labor Shortage

I was not surprised when Zillow announced plans to slow its pace of home-buying, partially due to “operating within a labor-and supply-constrained economy inside a competitive real estate market, especially in the construction, renovation and closing spaces.” Said more plainly, they can’t find enough contractors to fix up the homes they’re buying before they put them back on the market for resale. The contractor labor shortage is real. It’s been exacerbated by the pandemic, but it’s a problem th...
Tags: Technology, News, Home Improvement, Business Planning, Selling, Radio, Chelsea, Manhattan, Zillow, Agents, Penn, Latest News, Industry News, Best Practices, Success Tips, Said


Building a Strong Reputation With Brand-Name Recognition

Max Rea Broker/Owner, RE/MAX Excel Schofield, Wisconsin https://the-team-to-trust-101895720.remax.com/ Region served: Central Wisconsin Years in real estate: 18 Number of offices: 1 Number of agents: 45 Best advice for new agents: Work your sphere of influence when you’re starting out. Favorite part of your job: Problem solving. Paige Brown: You previously operated your brokerage as a Realty Executives office. Why did you decide to explore other franchise opportunities? Max Rea: The Realty Exec...
Tags: Leadership, News, Business Planning, Radio, Wisconsin, Latest News, Industry News, Best Practices, Success Tips, Brokers, RE/MAX, Paige Brown, Real Estate Brokerage, Real Estate Brand, Max Rea, RE/MAX Excel


From Client to Practitioner: How a United Real Estate Broker Found Her Place in the Industry

Brenda Cole Principal Broker United Real Estate | DFW Properties Grapevine, Texas www.UnitedRealEstateDFWproperties.com Region served: Dallas-Fort Worth Metroplex Years in real estate: 32 Number of offices: 1 Number of agents: 42 Key to continued growth and success: Surround yourself with the right people. Paige Tepping: How did you get started in real estate, and what led you to where you are today? Brenda Cole: After going through the home-buying process, my REALTOR® told me she thought I wou...
Tags: Leadership, News, Business Planning, Business Model, Radio, Culture, United, Latest News, Industry News, Best Practices, Success Tips, Brokers, Real Estate Broker, Paige Tepping, United Real Estate, Brenda Cole


How the Commercial Real Estate Market Is Adapting to Post-Pandemic Needs

Over the past year, working from home transitioned from “temporary” to a new norm many companies have begun to not only accept but openly embrace. Of course, with many employees receiving the go-ahead to work from home for the foreseeable future (or at least work from home most of the time), what will happen to the big, roomy office spaces their employers no longer need? In a recent Forbes article, The Impact Of A Hybrid Work Environment On Real Estate, Co-Founder and CEO of Replay Listings Rodo...
Tags: Google, Technology, News, Microsoft, Business Planning, Radio, Agents, Coaching, Commercial Real Estate, Latest News, Industry News, Best Practices, Forbes, Success Tips, Delgado, Colibri


Buyers, Sellers and Agents Benefit From Tech Advances in Home Inspection

Improving the home-buying and selling process wherever possible is a key component of serving clients, especially in today’s housing market. With that in mind, technology advances in home inspection now enable a number of advances that benefit clients and agents as well. An interactive visual inspection summary offers expanded insights and information the buyer can use well into the future. While a printed report is useful (and expected), the inspection report comes to life in the interactive fo...
Tags: Technology, News, Business Planning, Radio, Home Inspection, Agents, Latest News, Industry News, Best Practices, Success Tips, Real Estate Technology, Real Estate Agent, Pillar To Post Home Inspectors


Weekend Habits That Will Capture More Referrals

If you’re a successful agent, your weeks are usually extremely busy. You may want to keep up with former clients and earn new referrals as part of your workday to-dos, but with such little downtime, those thoughtful touches can fall by the wayside. One way to combat this issue is to make time for it on the weekend—and if you do it right, it can even be relaxing, or even fun! Here are few habits you should consider using to garner new referrals over the weekend without feeling like you’re still w...
Tags: Productivity, Feature, News, Marketing, Business Planning, Radio, Agents, Latest News, Industry News, Best Practices, Success Tips, Referrals, Real Estate Agent, Real Estate Career, Lead Story, Jameson Doris


A Service-Oriented Approach to Working Online Leads

One of the most difficult things about working with online leads is the lack of personal connection. In real estate, converting leads and creating long-term client relationships is all about personal connection and adding relevant value. But when your main form of communication to a new lead is done digitally, how do you build, nurture and grow that connection? The key to creating and strengthening connections with leads of any type—online or in-person—is to serve regardless of opportunity. This...
Tags: News, Business Planning, Radio, Agents, Coaching, Lead Generation, Latest News, Industry News, Best Practices, Success Tips, Lead Conversion, Workman Success Systems, Real Estate Training, Real Estate Coaching, Verl Workman


3 Tips for Generating Leads Using Social Media

Many agents turn to social media for real estate lead generation, and for good reason. More than 2 billion people in the world use social media, and a good bit of their purchasing decisions are being driven by what they see and learn there. But successfully connecting with potential real estate clients via social media can be challenging. Follow these three tips to help you make the most of your social media lead generation strategy. 1. Own your domain name. Owning your own domain (i.e., JaneDoe...
Tags: News, Business Planning, Social Media, Business Model, Social Media Marketing, Radio, Agents, Coaching, Lead Generation, Latest News, Industry News, Best Practices, Success Tips, Colibri, Referrals, Lead Conversion


How to Generate New Ancillary Income With Buyer Solutions

Competition in the real estate brokerage space has never been as fierce: Gross margins for all brokerage firms have dropped more than one-third in the last seven years, from 22% to under 14% today. The biggest challenge brokers will face over the next three months is pressure on profit margins. Brokerages need to generate ancillary revenue streams to survive. Although an estimated 42% of brokerages offer mortgage, title, closing services and property insurance, most brokerages still do not. A Ne...
Tags: Feature, Technology, News, Business Planning, Business Model, Radio, Profits, Latest News, Industry News, Best Practices, Ancillary Revenue, Success Tips, Hornung, Real Estate Technology, Brokers, Real Estate Brokerage