Posts filtered by tags: Carolyn Everson[x]


 

Inside the rise of Netflix's new 'badass' CMO, who rubs elbows with Anna Wintour and the Obamas and handled crises at Uber and Papa John's

Bozoma Saint John, Netflix's newly named chief marketing officer, has climbed the corporate-marketing ranks over 20 years using her celebrity connections and ability to tie brands like Pepsi and Apple to cultural trends. She's also known as unapologetically outspoken and a role model for women of color — who are notoriously underrepresented in the C-suites of corporations.  Netflix has long been synonymous with streaming video, but it needs to convince people to keep subscribing as new options...
Tags: Apple, Facebook, Uber, Hbo, Hollywood, Instagram, Arianna Huffington, Disney, America, Trends, CMO, Netflix, Katy Perry, Michelle Obama, New Orleans, Starz


Netflix's new CMO handled crises for Uber and Papa John's with ease. The biggest 'badass' in marketing could be its secret weapon in the streaming wars.

Bozoma Saint John, Netflix's newly named chief marketing officer, has climbed the corporate-marketing ranks over 20 years using her celebrity connections and ability to tie brands like Pepsi and Apple to cultural trends. She's also known as unapologetically outspoken and a role model for women of color — who are notoriously underrepresented in the C-suites of corporations.  Netflix has long been synonymous with streaming video, but it needs to convince people to keep subscribing as new options...
Tags: Apple, Facebook, Uber, Hbo, Hollywood, Instagram, Arianna Huffington, Disney, America, Trends, CMO, Netflix, Katy Perry, Michelle Obama, New Orleans, Starz


Facebook's Carolyn Everson opens up about the boycott, that Trump post, and actions vs. lip service

The “face of Facebook for advertisers” admits it's been a challenging time, but there are new safeguards to stop hate.
Tags: Facebook, Advertising, Trump, Carolyn Everson


How Netflix's new CMO Bozoma Saint John rose to become the biggest 'badass' in marketing

Bozoma Saint John, Netflix's newly named CMO, has climbed the corporate marketing ranks over 20 years, using her celebrity connections and ability to tie brands like Pepsi and Apple to cultural trends. She's also known as unapologetically outspoken and a role model for women of color — notoriously underrepresented in the C-suites of corporations.  Netflix has been synonymous with streaming video, but needs to convince people to keep subscribing as new options from HBO and Disney emerge. Some w...
Tags: Apple, Facebook, Uber, Hbo, Hollywood, Instagram, Arianna Huffington, Disney, America, Trends, CMO, Netflix, Katy Perry, Michelle Obama, New Orleans, Starz


How Carolyn Everson made Facebook an ad juggernaut, with ski trips, cocktails, and exclusive clubs

Facebook went from a college-networking site into a $70 billion digital-ad machine by cultivating close relationships with top marketers and the agencies that manage their multibillion-dollar budgets.  The company developed its ad business gradually and sold marketers on a cheap product with unprecedented growth and scale. It hired executives away from Google and mimicked its approach by dedicating teams to individual brands and agencies. The 2011 hire of Carolyn Everson and her development of...
Tags: Google, Verizon, Facebook, Mark Zuckerberg, New York, Microsoft, Trends, General Motors, Unilever, Mtv, American Museum of Natural History, Park City, Suzy, Cannes, Sheryl Sandberg, Cannes Lions


How Facebook went from a Silicon Valley startup to an advertising juggernaut

Hi! I'm Lauren Johnson, a senior advertising reporter at Business Insider, and welcome to Advertising Insider daily, where we brief you on the top advertising and media news. Subscribe here to get this newsletter in your inbox every weekday. Today we look at Facebook's relationships with agencies, the startups that investors think will take off this year, and creators' experiences with Instagram's shopping tools. Ski trips, cocktails, and exclusive groups: How Facebook made itself indispensabl...
Tags: Facebook, Instagram, Microsoft, Trends, Netflix, Alibaba, Sydney, Silicon Valley, Ted Sarandos, Business Insider, Park City Utah, Deer Valley Ski Resort, Everson, Facebook Marketing Partners, Katie Sturino, Patrick Coffee


Ski trips, cocktails, and exclusive groups: How Facebook made itself indispensable to advertisers and built an ad juggernaut

Facebook went from a college networking site into a $70 billion digital ad machine by cultivating close relationships with top marketers and the agencies that manage their multi-billion-dollar budgets.  The company developed its ad business gradually and sold marketers on a cheap product with unprecedented growth and scale. It hired executives away from Google and mimicked its approach by dedicating teams to individual brands and agencies. The 2011 hire of Carolyn Everson and her development o...
Tags: Google, Verizon, Facebook, Mark Zuckerberg, New York, Microsoft, Trends, Unilever, Mtv, American Museum of Natural History, Park City, Suzy, Cannes, Sheryl Sandberg, Cannes Lions, WPP


The 19 advertising execs who wield the most power and sway over Facebook

Facebook's relationship with advertisers is on shaky ground with more than 1,000 advertisers boycotting the company over its treatment of hate speech in the aftermath of George Floyd's killing. While its executives are putting fires out, a special group comprising top ad executives from both agency holding companies and brands wields more influence than others. Business Insider has identified the 19 members of Facebook's global client council, an invitation-only group that includes Anheuser-Bu...
Tags: Google, Facebook, Mark Zuckerberg, Europe, US, Trends, General Motors, CMO, Diageo, Unilever, American Express, Pepsico, Coca Cola, Mastercard, WPP, Walgreen


In leaked memo to advertisers, Facebook's top ad exec promises an external audit of its safety tools and practices and tries to talk fleeing advertisers off the ledge

In a new memo sent on Friday, Facebook's VP of global marketing solutions Carolyn Everson assured advertisers that the company is serious about addressing the major concerns of civil-rights groups leading a boycott of the platform to protest hate speech and divisive content. Everson said that the company was committing to a third-party audit of its Community Standard Enforcement Report (CSER). She also said that Facebook was considering nine product recommendations by the boycott organizers. E...
Tags: Facebook, Mark Zuckerberg, Trends, Donald Trump, Group, Zuckerberg, Mark, Facebook We, Everson, Laura Murphy, CSER, Media Ratings Council, Carolyn Everson, Garm, Global Alliance for Responsible Media GARM, Global Alliance for Responsible Media


Brand Moves for Friday June 26

Seventeen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand mov...
Tags: Google, Verizon, Facebook, Japan, New York, London, Instagram, Youtube, Berlin, India, Advertising, Disney, US, Unilever, Chicago, Boston Marathon


Verizon joins the Facebook ad boycott after one of its ads is displayed next to an anti-Semitic conspiracy video

Verizon has pulled its advertising from Facebook, joining a growing list of companies boycotting the social-media firm over its content moderation. A group of six nonprofit organizations started the boycott last week, calling on companies to withdraw their advertising over the spread of hate speech and misinformation on Facebook. On Thursday, June 25, the Anti-Defamation League said it found a Verizon ad next to anti-Semitic video. Verizon's chief media officer said the company was suspending ...
Tags: Verizon, Facebook, Mark Zuckerberg, Instagram, Minneapolis, California, US, Trends, Fema, Patagonia, Naacp, Donald Trump, Wall Street Journal, Cnbc, Ben Jerry, Federal Emergency Management Agency FEMA


Facebook doubles down on damage control, with Zuckerberg personally addressing major advertisers on its client council as brand boycott intensifies

Mark Zuckerberg this week addressed a group of top-ranking executives from agency holding companies and advertisers including Anheuser-Busch InBev, Dentsu Aegis Network, and Omnicom Media Group. The companies are part of the client council, a small group of marketing heavyweights from brands and ad agencies that work closely with Facebook on product features and other feedback. He acknowledged the advertisers' concerns over its policies on political-content moderation, explained the company's ...
Tags: Facebook, Mark Zuckerberg, Instagram, US, Trends, Unilever, Patagonia, Donald Trump, Sheryl Sandberg, Zuckerberg, Trump, Ben Jerry, Anheuser Busch, Everson, Omnicom Media Group, Carolyn Everson


Facebook doubles down on damage control with Mark Zuckerberg personally addressing major advertisers in its client council as brand boycott intensifies

Mark Zuckerberg this week addressed a group of top-ranking executives from agency holding companies and advertisers including Anheuser-Busch InBev, Dentsu Aegis Network, and Omnicom Media Group. The companies are part of the client council, a small-knit group of marketing heavyweights from brands and ad agencies who work closely with Facebook on product features and other feedback. He acknowledged the advertisers' concerns over its policies on political content moderation, explained the compan...
Tags: Facebook, Mark Zuckerberg, Instagram, US, Trends, Unilever, Patagonia, Sheryl Sandberg, Zuckerberg, Trump, Ben Jerry, Anheuser Busch, Everson, Omnicom Media Group, Carolyn Everson, George Floyd


Mark Zuckerberg addressed major advertisers as an ad boycott against Facebook gains momentum

Mark Zuckerberg this week addressed a group of top-ranking executives from agency holding companies and advertisers including Anheuser-Busch InBev, Dentsu Aegis Network, and Omnicom Media Group. The companies are part of the client council, a small-knit group of marketing heavyweights from brands and ad agencies who work closely with Facebook on product features and other feedback. He acknowledged the advertisers' concerns over its policies on political content moderation, explained the compan...
Tags: Facebook, Mark Zuckerberg, Instagram, US, Trends, Unilever, Patagonia, Sheryl Sandberg, Zuckerberg, Trump, Ben Jerry, Anheuser Busch, Everson, Omnicom Media Group, Carolyn Everson, George Floyd


A marketing chief boycotting Facebook says brands that advertise on the site are guilty of bankrolling a destructive 'polarization' of society (FB)

Civil rights groups are trying to persuade advertisers to boycott Facebook in July because of the hate speech on its platform. Companies that have signed up for the campaign include Patagonia, The North Face, Dashlane, and Talkspace. In an interview, Dashlane's CMO said advertisers have "bankrolled" political division by spending money on Facebook's platform. She said marketers have a responsibility to speak out, and called on Facebook to do more to police hate speech and misinformation. Got a...
Tags: Facebook, Trends, CMO, Patagonia, Naacp, Dashlane, Signal, North Face, Trump, Howard, Rob Price, Joy Howard, Carolyn Everson, North Face Dashlane


Patagonia is the latest company to boycott Facebook over 'hateful lies and dangerous propaganda on its platform'

Patagonia is the latest major brand to boycott Facebook, joining a coalition led by civil rights groups protesting Facebook's policies on content moderation and hate speech. The company announced Sunday that it will pull all ads from Facebook and Instagram through the end of July, "pending meaningful action" from Facebook. Facebook has drawn backlash for its refusal to fact-check or remove Donald Trump's posts that contain false statements or phrases like "when the looting starts, the shooting...
Tags: Facebook, Mark Zuckerberg, Instagram, Trends, Patagonia, Naacp, Donald Trump, North Face, Business Insider, Trump, HARRIS, Facebook Facebook, Interpublic Group, IPG Mediabrands, Everson, Facebook VP


Read the memo Facebook is sending to ad agencies as calls for advertisers to boycott the platform in July intensify

Facebook has been reaching out to ad agencies this week after a group of civil rights organizations urged media buyers and brands to stop advertising on the platform in July 2020. The platform has been facing mounting pressure over its content moderation policies and its handling of President Donald Trump's posts after George Floyd's death. Visit Business Insider's homepage for more stories. Facebook is reaching out to ad agencies as it faces mounting pressure over its content moderation poli...
Tags: Facebook, Mark Zuckerberg, Instagram, US, Trends, United States, Usa Today, Naacp, Donald Trump, Facebook News Feed, Mark, Everson, Carolyn Everson, George Floyd, Elijah Harris, Voting Information Center


How I Keep My Balance: Facebook’s Carolyn Everson

Carolyn Everson, Facebook's vice president of global marketing solutions, has her hands full. And not just because she's overseeing the social network's advertising division in the midst of the coronavirus lockdown--she has eight people in her New Jersey home. Plus six dogs. "It's crazy," she said during a recent interview over Zoom, as she bounced...
Tags: Facebook, General, Media, Advertising, New Jersey, Carolyn Everson Facebook, Carolyn Everson, Publishers & Platforms, Coronavirus


Facebook's Carolyn Everson tackles coronavirus misinformation, and a dismal Q1: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 
Tags: Facebook, Advertising, Carolyn Everson


Facebook's Carolyn Everson talks VR, disinformation—and a distributed workforce: Ad Age Remotely

The social network's VP of global marketing solutions discusses how the company is handling coronavirus quarantine and public demands, sometimes through an Oculus VR set.
Tags: Facebook, Advertising, Carolyn Everson


10 Years of Women Who Rock in Marketing – CMO Edition 2019

In recent years headlines like ‘Men twice as likely to be CMOs than women’ were pretty common. If you've worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover. Some might argue that women in CMO roles face an even greater challenge given their underrepresentation in marketing leadership despite the marketing industry being overwhelmingly female. While women are underrepresented as CMOs, there's research that shows wome...
Tags: Google, Facebook, Japan, New York, Ge, US, Seo, CMO, Carbon, Cisco, Intel, Hilton, Ibm, Dell, Kate Spade, Deloitte


16 Facebook employees leading Mark Zuckerberg's mission to rebuild the social network and reverse its troubles in the massive 'pivot to privacy' (FB)

The future, according to Mark Zuckerberg, is private. Reeling from two years of bruising scandals, Facebook has begun a major initiative to overhaul the social network so that it's more attuned to the privacy and security implications of a service used by more than 2 billion people.  As part of this so-called pivot to privacy, Zuckerberg described the future Facebook as being divided between a public "town square" — essentially the familiar public posts on the Facebook Newsfeed today — and a pr...
Tags: Facebook, Mark Zuckerberg, Europe, Microsoft, Obama, Ebay, Trends, Linkedin, European Union, Paypal, David Marcus, Vodafone, Eff, University Of Maryland, General Catalyst, Libra


A former Facebook employee who embedded with the Trump campaign is now working for the other side and speaking out

James Barnes, a former Facebook employee who was key to implementing Donald Trump's online advertising campaign, is now working to prevent the president's reelection, according to The Wall Street Journal. The Journal's Deepa Seetharaman detailed Barnes' involvement with the Republican party and how his discontent with Facebook's political advertising practices ultimately led to his departure this spring.  Facebook has signaled that it would make changes to its advertising tools amid criticism ...
Tags: Facebook, Hong Kong, Trends, John Mccain, Republican Party, Donald Trump, Journal, Trump, Barnes, Twitter Facebook, Team Trump, James Barnes, Deepa Seetharaman, Carolyn Everson, Gary Coby, WSJ Barnes


Facebook is testing a way to give advertisers more control over placement, but agencies still have brand-safety concerns

Facebook is testing a whitelisting feature in response to advertisers' long-time demand for more control over where their ads appear. Carolyn Everson, VP of global marketing solutions at Facebook, said the whitelist tool would become more widely available in the first half of 2020. Agencies have cited brand-safety concerns with Facebook's mobile ad network Audience Network. Some said they still had concerns about objectionable content, particularly in gaming apps, and increased ad prices as wh...
Tags: Facebook, California, NFL, Trends, New Zealand, Taylor, Groupm, Audience Network, EVP, Facebook Audience Network, Facebook s Audience Network, Everson, Carolyn Everson, Joshua Lowcock, Audience Network Advertisers, Audience Network Kieley Taylor


Facebook Exec Defends Breitbart's Inclusion in News Tab, Says Facebook Also Has 'Far Left' News

Facebook recently announced that white supremacist propaganda site Breitbart would be considered a “ high quality ” news source on its platform, leading to complaints that Facebook was legitimizing hate. But it’s fine, according to one Facebook executive who gave an interview at the Code Media conference in Los Angeles…Read more...
Tags: Facebook, Science, News, Los Angeles, Breitbart, Carolyn Everson, News Tab Says Facebook Also Has Far Left News


Mark Zuckerberg Touts Privacy Revamp at Facebook’s F8 Developer Conference

Facebook continued its tradition of using its F8 developers conference to reveal a plethora of new features, updates and redesigns, but privacy--both issues of the past and plans for the future--took up a good chunk of CEO Mark Zuckerberg's keynote address. Vice president of global marketing solutions Carolyn Everson said during an F8 press event...
Tags: Facebook, Mark Zuckerberg, Advertising, Carolyn Everson, Publishers & Platforms


Inside Amazon's charm offensive to win over big brand budgets from Madison Avenue

Amazon is trying to gain on Facebook and Google's ad business by proving its platform can work for big brands that care about metrics like awareness and loyalty. Amazon is increasing its outreach to agencies to talk about new and upcoming ad formats like video ads. Some agencies say that Amazon's ad business is borrowing from Facebook and Google's playbooks but that it's unclear how important advertising is for Amazon. Visit BusinessInsider.com for more stories. Amazon has steadily been build...
Tags: Google, Amazon, Facebook, New York, Trends, Brooklyn, Jeff Bezos, Omd, Facebook Twitter Google, Madison Avenue, Aubrey, Facebook Google, Inside Amazon, Everson, Margaritis, Dentsu Aegis Network


Facebook quietly reshuffles its top sales execs (FB)

Facebook is shaking up its sales execs. Dan Levy, the former head of small business, has become the vice president of product on ads. Carolyn Everson, a Facebook sales exec, has taken on more responsibility and is now overseeing the high-value managed small and medium business accounts. Small businesses are a crucial part of Facebook's business and were highlighted by CEO Mark Zuckerberg as a key focus for 2019. Facebook has reshuffled some of its top sales executives. The Silicon Valley tech...
Tags: Facebook, Mark Zuckerberg, Trends, Linkedin, Silicon Valley, Signal, Product Management, American Airlines, Facebook Instagram, Carolyn, Dan Levy, SMB, Everson, Carolyn Everson, Rich Rao


Facebook is cashing in on direct-to-consumer brands — even as marketers are scrambling to shift money elsewhere

According to new research from Facebook, 45% of disruptor brands said that they've built their business on the platform compared to 15% of non-disruptor brands. That reliance may lessen as DTC companies look to other kinds of advertising to reach potential customers. Facebook is betting big on Stories to keep interest from disruptor brands strong. With and a need to diversify away from Facebook, a number of direct-to-consumer brands have started spending less on Facebook in the past year. Bu...
Tags: Google, Facebook, Instagram, US, Trends, Hubble, Las Vegas, Instagrams, Marie Kondo, Rosen, Ipsos, Dan Rosen, Everson, Instagram Stories, Instagram Facebook Messenger, Carolyn Everson


'GDPR is my nightmare': Marketers worry that a sharpened focus on privacy may lead to a far broader legislation

It's been four months since GDPR was rolled out, but the consumer privacy law is still giving marketers nightmares. While marketers were initially scrambling to ensure that they were compliant with the regulations, now they are anxiously waiting to see that they did indeed get things right. Brands, agencies, publishers and ad tech partners, are not just taking individual steps to ensure they don't end up on the wrong side of law, but actively trying to work together. It's been four month...
Tags: Facebook, UK, California, US, Trends, Eu, Ireland, Cosby, Publicis, General Data Protection Regulation, Ray Dalio, Cambridge Analytica, Carolyn Everson, Joshua Lowcock, Nicole Cosby, Publicis Media Exchange