Posts filtered by tags: Celebrity Endorsement[x]


 

The Swoosh Gets Owned In This New Athlete-Led Takedown

It’s 2019 and people are finding their voice and claiming their power, particularly women of color. It’s great to see. What is sickening to see is the federal government doing all it can to rip to shreds any law it can find that supports women or people of color. Sadly, these evil and corrosive behaviors […] The post The Swoosh Gets Owned In This New Athlete-Led Takedown appeared first on Adpulp.
Tags: Advertising, Pr, Resistance, Celebrity Endorsement, Sports Marketing


Tough Women with Super Soft Skin

Do you have three minutes to spare for another inspiring story from a brand? Only you can answer that. What I can say is this: Curious human beings have an infinite capacity for compelling stories. In fact, when the story is truly great and promoted properly, people will wait in line and fork over hard-earned […] The post Tough Women with Super Soft Skin appeared first on Adpulp.
Tags: Instagram, Advertising, Content, Influence, Celebrity Endorsement, Creative Review


AmLactin Introduces Resilient Moms With Super Soft Skin

Do you have three minutes to spare for another inspiring story from a brand? Only you can answer that. What I can say is this: Curious human beings have an infinite capacity for compelling stories. In fact, when the story is truly great and promoted properly, people will wait in line and fork over hard-earned […] The post AmLactin Introduces Resilient Moms With Super Soft Skin appeared first on Adpulp.
Tags: Instagram, Advertising, Content, Influence, Celebrity Endorsement, Creative Review


AmLactin Introduces Two Tough Moms With Super Soft Skin

Do you have three minutes to spare for another inspiring story from a brand? Only you can answer that. What I can say is this: Curious human beings have an infinite capacity for compelling stories. In fact, when the story is truly great and promoted properly, people will wait in line and fork over hard-earned […] The post AmLactin Introduces Two Tough Moms With Super Soft Skin appeared first on Adpulp.
Tags: Instagram, Advertising, Content, Influence, Celebrity Endorsement, Creative Review


V Magazine and Oliver Peoples Make Recycling Sexy

Fashion advertising is an area in need of innovation. The outfits change with the seasons but the advertising is well past its due date. Therefore, this new short film directed by Grant Greenberg and produced by Derby for V Magazine and eyewear maker Oliver Peoples is one to watch. New York’s Sims Municipal Recycling Center […] The post V Magazine and Oliver Peoples Make Recycling Sexy appeared first on Adpulp.
Tags: Fashion, New York, Advertising, Advocacy, Directors, Celebrity Endorsement, Creative Review, Oliver Peoples, Music In Ads, Production Community, Oliver Peoples Make Recycling Sexy, Grant Greenberg, Derby for V Magazine, Sims Municipal Recycling Center


Forget Wisdom of the Crowds, It’s Wise To Work with Senior Citizens

“El presentador de noticias de 88 años” is a new effort to fight ageism from Fundación Las Rosas in Santiago and Chilevisión. The Chilean TV channel recently brought legendary Chilean anchorman Javier Miranda, 88, back to the primetime news show to deliver a special announcement about the value of senior citizens participating in today’s aging […] The post Forget Wisdom of the Crowds, It’s Wise To Work with Senior Citizens appeared first on Adpulp.
Tags: Advertising, Santiago, Ageism, Advocacy, Agencies, Celebrity Endorsement, Cause-Related Marketing, Ad People, Economic Indicators, Javier Miranda, Fundación Las Rosas


Our Relationship To Money Is Changing, Visa Wants To Talk About It

Women today are challenging gender norms and tackling taboo topics, but there’s one taboo topic that remains unaddressed: money. According to research, Millennial women feel more comfortable talking about sex than money. Visa wants to change that. This week, Visa is launching phase two of its popular social and digital series ‘Money is Changing’ with the help […] The post Our Relationship To Money Is Changing, Visa Wants To Talk About It appeared first on Adpulp.
Tags: Advertising, Brands, Demographics, Visa, Directors, Celebrity Endorsement, Food And Beverage, Creative Review


YETI Presents Derrick Begay, Navajo Cowboy

Growing up on the Navajo reservation in rural Arizona, Derrick Begay dreamt of making it as a professional rodeo star. Today, he’s living his dream. Begay has made it to the Professional Rodeo Cowboys Association national finals six times, and his PRCA Career Earnings equal $1,204,435. Unassuming in person, bold in the ring, Begay knows the ropes […] The post YETI Presents Derrick Begay, Navajo Cowboy appeared first on Adpulp.
Tags: Advertising, Arizona, Content, Sponsorship, Yeti, Directors, Navajo, Celebrity Endorsement, Creative Review, Begay, Professional Rodeo Cowboys Association, Brand Evangelism, Production Community, Sports Marketing, Derrick Begay, Derrick Begay Navajo Cowboy


Super Bowl Advertisers Guarantee the Game Will Be More Entertaining

Super Bowl Sunday is no longer a day. It’s a celebration of spending, from the exorbitant ticket prices to the cost to run a Super Bowl commercial, it’s all about the Benjamins. What gets overlooked is how it’s not just the big spenders who part with cash. American adults say they will spend an average […] The post Super Bowl Advertisers Guarantee the Game Will Be More Entertaining appeared first on Adpulp.
Tags: Advertising, Super Bowl, Celebrity Endorsement, Creative Review


Zoe Kravitz, Beer Whisperer

Does the idea of drinking an organic beer in Hawaii with Zoe Kravitz send chills down your spine? Michelob ULTRA Pure Gold and FCB/Chicago teamed up to make this Super Bowl LIII commercial wherein Kravitz delivers the Pure Gold brand message using Autonomous sensory meridian response-like techniques. In other words, the commercial induces tingling sensations […] The post Zoe Kravitz, Beer Whisperer appeared first on Adpulp.
Tags: Advertising, Hawaii, Super Bowl, Zoe Kravitz, Kravitz, FCB Chicago, Celebrity Endorsement, Food And Beverage


Helping Mister Rogers’ Neighborhood Heal

Last October 27th, 11 people were murdered in cold blood while they worshipped at Tree of Life Synagogue in Pittsburgh’s Squirrel Hill neighborhood. It was the deadliest attack on the Jewish community in the United States and a searing reminder of how hatred of the other combined with weapons of war are a sickening reality […] The post Helping Mister Rogers’ Neighborhood Heal appeared first on Adpulp.
Tags: Advertising, United States, Advocacy, Rogers, Pittsburgh, Public Service, Celebrity Endorsement, Squirrel Hill, Cause-Related Marketing, Ad People, Tree of Life Synagogue


1800 Seconds Heads to Legendary Westlake Studios To Lay Down Fresh Tracks

1800 Tequila with the help of Pusha-T found 10 aspiring hip-hop artists to kick off 1800 Seconds, a new recording and artist discovery platform that gives unsigned artists a chance to write and release one new three-minute track with the full production and marketing support of a record label. Thanks to Pusha-T’s talent scouting, direction […] The post appeared first on Adpulp.
Tags: Advertising, Content, Celebrity Endorsement, Food And Beverage, Production Community, Legendary Westlake Studios


Bourbon Lovers Know to Look for the Mark of the Maker

A bottle of Maker’s is a thoughtful gift. The handmade Kentucky liquid is a favorite of bourbon aficionados from coast-to-coast, including Scarlett Johansson, who narrates the brand’s holiday spot. The spot also features the song, “Good as Gold” by Moon Taxi. The new work invites fans to discover how Maker’s Mark is crafted at its […] The post Bourbon Lovers Know to Look for the Mark of the Maker appeared first on Adpulp.
Tags: Kentucky, Advertising, Scarlett Johansson, Celebrity Endorsement, Food And Beverage, Creative Review, Music In Ads, Mark of the Maker


What Does Your Little Rocket Man Want for Christmas This Year?

This year’s Christmas campaign for UK department store John Lewis & Partners is about the power of a gift. And how that gift inspired, changed and influenced the course of a little boy’s life. That little boy just happened to be Sir Elton John. My gift is my song and this one’s for you. Agency: […] The post What Does Your Little Rocket Man Want for Christmas This Year? appeared first on Adpulp.
Tags: UK, John Lewis, Advertising, Elton John, Retail, Celebrity Endorsement, Creative Review, Music In Ads


Don’t Be A Moron, Donny. The Dude’s Sweater Can Be Yours!

The Big Lebowski is a cult film from the Coen brothers that’s arguably more popular today than ever. Pendleton Wollen Mills, one of the Pacific Northwest’s original outdoor brands, is the lucky beneficiary of the film’s evergreen nature. Why? The Westerly, dude, that’s why! Jeff Bridges wore his own clothes for this role, and though […] The post Don’t Be A Moron, Donny. The Dude’s Sweater Can Be Yours! appeared first on Adpulp.
Tags: Fashion, Advertising, Brands, Retail, Jeff Bridges, Influence, Pacific Northwest, Don, Celebrity Endorsement, Copy, Pendleton Wollen Mills


Anna Kendrick Expects Better

When Anna Kendrick travels, she expects better. Because she is a Hollywood star, I believe she receives better without too much effort. For the rest of us, we need help and Hilton wants to provide it. Hilton’s new promise to consumers to “Expect Better” includes a Price Match Guarantee for guests who book at Hilton.com, […] The post Anna Kendrick Expects Better appeared first on Adpulp.
Tags: Hollywood, Advertising, Data, Anna Kendrick, Hilton, Celebrity Endorsement, Relationship Marketing, Creative Review, Travel/Tourism Marketing


What Did You Learn Today?

When I was a boy, my grandpa would ask me the same question over and over. “What did you learn in school today?” The repetitive nature of his questioning helped to create an awareness in me that school was important and that I needed to bring focus and attention to it, to get the most […] The post What Did You Learn Today? appeared first on Adpulp.
Tags: Video, Advertising, Digital, Brands, Intellectual Property, Content, Demographics, Product Development, Celebrity Endorsement, Lifestyle Marketing, Ad People


Nike Just Did It

Dan Wieden and his ad agency are many different things to many different people. As far as I’m concerned, he’s the copywriter’s copywriter. His game-changing tagline for Nike has always summed up the sports brand in three perfect syllables. Just Do It. The brand mantra is now 30 years old and Nike wants to let […] The post Nike Just Did It appeared first on Adpulp.
Tags: Twitter, Advertising, Social Media, Nike, Advocacy, Celebrity Endorsement, Taglines, Dan Wieden


With Women Making The Butter, Land O’Lakes Is All Together Better

“Old MacDonald,” you’ve been remade. Land O’Lakes partnered with Nashville’s Americana-soul powerhouse Maggie Rose and Grammy award-winning songwriter Liz Rose to rewrite and release the classic children’s anthem for a new generation, and just in time for Women’s Equality Day. The “All together better” campaign, created by mostly female teams at The Martin Agency and […] The post With Women Making The Butter, Land O’Lakes Is All Together Better appeared first on Adpulp.
Tags: Advertising, Nashville, Demographics, Promotions, Agencies, MacDonald, The Martin Agency, Celebrity Endorsement, Food And Beverage, Creative Review, Cause-Related Marketing, Production Community, Maggie Rose, Liz Rose


Hannibal Buress Goes “Back To The Future” for Turo

Renting a car from a rental car company is so last century. In the sharing economy, you dream up your temporary ride to complement your outfit for the night. Comedian Hannibal Buress and director Kris Merc set out to make a weird, charming, and surprising piece of content for car sharing marketplace, Turo. Turo CMO, […] The post Hannibal Buress Goes “Back To The Future” for Turo appeared first on Adpulp.
Tags: Advertising, Hannibal Buress, Content, Directors, Celebrity Endorsement, Turo, Creative Review, Music In Ads, Kris Merc, Car Account


No One Plays To Lose, But Mercedes-Benz Plays To Win

Nonfiction filmmaker Henry Corra, and the Corra Films team orchestrated a motivational, branded content campaign for Mercedes-Benz USA, entitled “”We Play to Win.” The work has relevancy for legions of luxury automobile drivers, but it appears to be directed specifically at the carmaker’s internal audiences. Corra and the Corra Films team have been collaborating with […] The post No One Plays To Lose, But Mercedes-Benz Plays To Win appeared first on Adpulp.
Tags: Advertising, Directors, Mercedes Benz, Mercedes Benz USA, Celebrity Endorsement, Creative Review, Car Account, Production Community, Corra, Henry Corra, Corra Films


Spotify’s In-House Creative Team Is Raising The High-Bar

Spotify was named Ad Age’s “In-House Agency of the Year” in February. Once upon a time, no one paid attention to in-house agencies. Today, the designation is a real honor. Let’s take a look at some of Spotify’s creative output… The brand turned popular playlist RapCaviar into a sub-brand “that could meaningfully connect with artists […] The post Spotify’s In-House Creative Team Is Raising The High-Bar appeared first on Adpulp.
Tags: Spotify, Advertising, Social Media, Radio, Content, Agencies, Advertainment, Celebrity Endorsement, Experiential, Ad People, Agency Business, Art of Advertising


Hot Desert, Cold Brew

To make Peet’s Cold Brew, the craft coffee company steeps freshly-roasted East African Baridi coffee slowly, without heat, to create a refreshingly bold and smooth beverage. To make Peet’s Cold Brew the beverage of choice at Coachella, Peet’s lined up a series of experiences, a.k.a. “brand activations,” for the music-loving people to enjoy, including an […] The post Hot Desert, Cold Brew appeared first on Adpulp.
Tags: Advertising, Demographics, Peet, Event Marketing, Celebrity Endorsement, Food And Beverage, Brand Activation, Experiential, Coachella Peet


My Y Story: A Star-Studded Original Content Series by the Y

The Y played an integral role in my upbringing. I learned to swim at the Y, attended Y camps, played on Y baseball teams, and more. Apparently, actor Ethan Hawke had a similar experience. “One of the things I love about the Y…you learn how to play with other people,” Hawke says. Yes! Learning to […] The post My Y Story: A Star-Studded Original Content Series by the Y appeared first on Adpulp.
Tags: Advertising, Ethan Hawke, Content, Hawke, Celebrity Endorsement, Cause-Related Marketing


Big Trucks Are Kristen Bell’s Jam

Enterprise picks you up. The well-worn tagline is literal, and it’s also a double entendre. The car rental brand is working to lift your spirits, as well. The brand’s ad campaign from Cannonball in St. Louis is fun and lighthearted, thanks largely to the work of comedians Kristen Bell and Joel McHale. “As the needs […] The post Big Trucks Are Kristen Bell’s Jam appeared first on Adpulp.
Tags: Advertising, Content, Kristen Bell, St Louis, Joel Mchale, Celebrity Endorsement, Creative Review, Cannonball, Music In Ads, Car Account


It’s Game Day. Who Do You Like for “Best Super Bowl Spot”?

It’s Super Bowl Sunday. Let’s watch commercials! Each 30-second slot on Fox will cost brands $5 million in media, not counting production. In other news, go Eagles. The post It’s Game Day. Who Do You Like for “Best Super Bowl Spot”? appeared first on Adpulp.
Tags: Advertising, Fox, Super Bowl, Celebrity Endorsement, Creative Review


A Delicious Product In A Slim Can

Diet Coke is a running Super Bowl ad for the first in 21 years. The new spot, which will run during the second half on Sunday, will be part of Diet Coke’s new “Because I Can” campaign. Here’s a taste of what’s to come… Actress Gillian Jacobs says Diet Coke makes her feel good. Uh, […] The post A Delicious Product In A Slim Can appeared first on Adpulp.
Tags: Advertising, Super Bowl, Demographics, Directors, Diet Coke, Gillian Jacobs, Celebrity Endorsement, Food And Beverage, Creative Review, Hollywood Ties


A Delicious Product In A Slim Can, But What About the Ads?

Diet Coke is a running Super Bowl ad for the first in 21 years. The new spot, which will run during the second half on Sunday, will be part of Diet Coke’s new “Because I Can” campaign. Here’s a taste of what’s to come… Actress Gillian Jacobs says Diet Coke makes her feel good. Uh, […] The post A Delicious Product In A Slim Can, But What About the Ads? appeared first on Adpulp.
Tags: Advertising, Super Bowl, Demographics, Directors, Diet Coke, Gillian Jacobs, Celebrity Endorsement, Food And Beverage, Creative Review, Hollywood Ties


#DoTheCurl This February (A Message from Cheetos Winter White Cheddar Curls)

Americans love sports, but not all sports get the love and attention they deserve. USA Curling, for instance, does not get the attention it needs to thrive on the big stage. Now, with a push from Cheetos, curling has a chance to capture imaginations and become part of the conversation in living rooms from coast […] The post #DoTheCurl This February (A Message from Cheetos Winter White Cheddar Curls) appeared first on Adpulp.
Tags: Advertising, Olympics, Agencies, Celebrity Endorsement, Food And Beverage, Creative Review, Music In Ads, Sports Marketing, Cheetos Winter White Cheddar Curls, USA Curling


Hear the Music, Not the Noise

“Chatter chatter chatter. Take refuge at will. The world is full of wolves…But the kids who can shut off their ears, rise above all that noise.” Are you searching for a special gift for the music lover in the family this holiday? Here’s an idea from Beats by Dre: the new Beats Studio3 Wireless headphones […] The post Hear the Music, Not the Noise appeared first on Adpulp.
Tags: Advertising, Retail, Content, Directors, Dre, Celebrity Endorsement, Copy, Creative Review, Music In Ads