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Grey Launches a Global Campaign for Volvo Cars on the Biggest Safety Challenge We’ve Ever Faced

has created the Ultimate Safety Test campaign for Volvo Cars . After leading the industry in automotive safety for decades, Volvo Cars is now broadening its focus to make sure sustainability becomes as ingrained in the company culture as safety always has been. The global campaign, which covers TV, online video, social, digital, OOH and radio and print, is part of wider integrated and marketing efforts from Volvo Cars that reflect the company’s commitment to climate neutrality and el...
Tags: Europe, UK, Advertising, Automotive, Volvo, Arctic Circle, Grey, Bjorn, Volvo Cars, Ivan Zachariáš, Javier Campopiano, Mike Johnstone, Global Campaign for Volvo Cars, Central Marketing Brand