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How China’s Realme sold 50 million phones in just over 2 years

Starting a new phone brand in 2018 might seem too late in an already crowded market, but Sky Li was convinced that consumers between 18-25 years old were largely under-served — they needed something that was both affordable and cool. A few months after Li founded Realme in May that year, the smartphone company organized a product launch at a college campus in India, the world’s second-largest smartphone market. It brought its own production crew, built a makeshift stage and invited local rappers...
Tags: Travel, Gadgets, Asia, Hardware, China, India, Smartphone, Xiaomi, Huawei, Qualcomm, Oneplus, Shenzhen, Vivo, Diwali, Oppo, Naoto Fukasawa