Posts filtered by tags: China Cadillac[x]


GM is reassigning thousands of its engineers to work on electric vehicles

GM CEO Mary Barra has laid out a blueprint for shifting to electric, self-driving cars — a world, she says, with "zero crashes, zero emissions and zero congestion." That will require shifting resources to AV and EV development. GM appears to be serious about their zero-emissions vision: the company is shifting 75% of its powertrain engineers from internal-combustion engines to electric vehicle development as it prepares to unleash of wave of EVs under the Cadillac brand. The big picture:   G...
Tags: San Francisco, Trends, Mary Barra, Gm, Chevrolet, Cadillac, Buick GMC, Mark Reuss, China Cadillac, CTO Kyle Vogt

Interview: Johan de Nysschen on the Future of Cadillac

Recently, we had the opportunity to sit down with Johan de Nysschen, president of Cadillac, to talk about the future of the brand. As usual, the outspoken executive had plenty to say. For example, de Nysschen had a couple theories that explain why sedan sales are on the decline in the U.S. “It’s partially happening because of energy prices, where people are less focused on fuel consumption and sedans being lighter,” he said. “But also it’s been driven now by the entry of younger consumers who re...
Tags: Europe, News, China, America, General Motors, United States, Shanghai, Audi, Volvo, Cadillac, Johan de Nysschen, De Nysschen, Audi Allroad, China Cadillac, V Sport

In China, Cadillac is Hot; Here's an Inside Look at Its Marketing Strategy

In China, the future of the Cadillac looks bright. In the first two months of 2017, the brand sold more than double the number of cars from the same period a year ago, rising 106%. That's in contrast to the U.S., where Cadillac sales shrank 6.5% so far this year. Chinese Cadillac buyers are young too, at an average age of 33.In China, the car brand doesn't have the baggage it has in the U.S., where people grew up seeing their grandparents' generation drive Cadillacs. The premium GM brand didn't ...
Tags: China, Advertising, Gm, Bmw, Cadillac, Audi Mercedes, Angela Doland, China Cadillac, Chinese Cadillac, Jochen Siebert, JSC Automotive Consulting Cadillac