Posts filtered by tags: Christopher[x]


 

You Ask, I Answer: Extracting Social Content Data

Ateeq asks, “I just want to be able to get some conversations around Google Analytics from Facebook and Twitter programmatically. Is there a tool that does that or should I aim to write some code in Python?” You’re looking for social media monitoring. In this case, your best bets are tools like Talkwalker and Brand24. […] The post You Ask, I Answer: Extracting Social Content Data appeared first on Christopher S. Penn Marketing Blog.
Tags: Facebook, Social Networks, Marketing, Social Media, Seo, Content Marketing, Analytics, Google Analytics, Content, Metrics, Christopher, Marketing Technology, TalkWalker, Ateeq


At this Sun Valley school, the ‘miracle’ of springtime egg-hatching ‘never ceases to be amazing’

A bunch of kindergarteners huddled around the incubator on Wednesday gawking at fluffy baby chicks that recently hatched, supporting their studies about the science and development of the domesticated fowl for the past 21 days. Some of the 5-year-olds at Stonehurst Avenue Elementary STEM Magnet in Sun Valley tried to put the days-old yellow and black chicks to sleep by reading them books like their parents do for them at home. Cynthia Christopher’s kindergarten class receives chicken eggs to...
Tags: News, Education, Sport, Soccer, Bacon, Local News, Sun Valley, Christopher, Los Angeles Unified School District, Ramon, Myla, Sun Valley Calif, Top Stories LADN, Photos And Videos, Michael Ortega, Stonehurst Avenue Elementary STEM Magnet


Social Media Marketing World 2019 Day 1 Recap

Yesterday marked day 1 of Social Media Marketing World 2019. What were some of the key takeaways? Content marketing strategies from Robert Rose of Content Marketing Institute, a bit of AI, do handles matter on Instagram, and more. Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to the […] The post Social Media Marketing World 2019 Day 1 Recap appeared first on Christopher S. Penn Marketing Blog.
Tags: Instagram, Social Networks, Marketing, Social Media, Seo, Content Marketing, Conferences, Christopher, Marketing Technology, Robert Rose of Content Marketing Institute


‘Sopranos’ Prequel Cast Adds ‘Hamilton’ Star Leslie Odom Jr.

What’s that? You thought casting on the Sopranos prequel movie The Many Saints of Newark was over and done with? Think again! Leslie Odom Jr., who won a Tony award for playing Aaron Burr in Hamilton, is the latest name to climb aboard the movie. As has been the case for most of the casting surrounding this film, Odom Jr.’s role is being kept a secret. More on the Sopranos prequel movie cast below. Deadline broke the news about Leslie Odom Jr. joining The Many Saints of Newark cast. The actor...
Tags: Hbo, Movies, Casting, Chase, David Chase, James Gandolfini, Newark, Hamilton, Michael, Tony, Sopranos, Christopher, Michael Imperioli, Odom, Tony Soprano, Aaron Burr


Hamilton Star Leslie Odom Jr. Joins The Many Saints of Newark

Hamilton star Leslie Odom Jr. joins The Many Saints of Newark Deadline is reporting that Tony-winning Hamilton star Leslie Odom Jr. has joined New Line’s The Sopranos prequel film The Many Saints of Newark in a key role. Details on his character have not yet been released. PB = PB || {}; PB.gptStandAlone = PB.gptStandAlone || {}; PB.gptAutoRefresh = PB.gptAutoRefresh || {'gptAds':[], 'gptStandAlone':[]}; googletag.cmd.push(function() { var s...
Tags: Movies, Broadway, David Chase, Newark, Alessandro Nivola, Hamilton, Tony, Christopher, Lin Manuel Miranda, Michael Imperioli, Orient Express, Aaron Burr, Jon Bernthal, Leslie Odom Jr, Alan Taylor, Corey Stoll


You Ask, I Answer: Tools for Storing Valuable Information?

Alessandra asks, “How do you keep/store/index all the information you read, and I am sure you read A LOT, that might be useful for future presentations/consulting/business development activities?” Terrific question – it depends on what the information is. Photos: Google Photos. The AI is unbeatable. Notes: Evernote. Short ideas: Apple Reminders. Mind maps: Mindnode maps […] The post You Ask, I Answer: Tools for Storing Valuable Information? appeared first on Christopher S. Penn Marketing Blog.
Tags: Productivity, Marketing, Seo, Data, Data Science, Christopher, Alessandra


Thinking Outside the Box: Two Stories

One of management’s longest-standing tropes is the expression, “think outside the box”, a reference to the 9 dots problem. In this problem, a businessperson is given a sheet of paper with nine dots on it, and directed to connect all the dots by drawing four lines, without the pen ever leaving the paper. In order […] The post Thinking Outside the Box: Two Stories appeared first on Christopher S. Penn Marketing Blog.
Tags: Seo, Christopher


Social Media Marketing World 2019: 5 Sessions We Can’t Wait to Attend

Social Media Marketing World. It’s an event, an experience. Something you have to witness to fully appreciate. The speakers are world-renowned. The topics are cutting edge. And the opportunities to meet fellow marketers are invaluable. Last year was my first time attending. And it blew me away. I’d listened to the Social Media Examiner podcast for a while and was familiar with many of the speakers and topics. But I wasn’t prepared for the depth of the conversation and the inspiration the confer...
Tags: Facebook, Instagram, Seo, Social Media Marketing, ANN, Jay, Charlotte, Christopher, Ann Handley, Social Media Examiner, Lee Odden, ZIMMERMAN, Jay Baer, SMMW, Christopher Penn, Mike Stelzner


You Ask, I Answer: Comprehensive Social Media Analytics?

Beatrice asks, “Can you recommend a tool to tie social media data and surface best performing content, campaigns, ads cost, abnormalities, and ROI?” In a word, no – at least not in the sense of a prepackaged, off the shelf product. You’ll have to do that yourself. There’s a multistage process for doing so. Watch […] The post You Ask, I Answer: Comprehensive Social Media Analytics? appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Data, Analytics, Artificial Intelligence, Data Science, Machine Learning, Ai, Metrics, Marketing Automation, Christopher, Beatrice, Marketing Technology, Comprehensive Social Media Analytics


Cole Custer feeling at home on eve of Xfinity race at Auto Club Speedway

FONTANA — This has been a very busy week for Cole Custer leading into today’s NASCAR Xfinity Production Alliance Group 300 at Auto Club Speedway, a track the Ledera Ranch resident labels as his home facility. While this is just his third time competing at the facility, he’s very familiar with the area having competed in midgets at Orange Show Speedway in San Bernardino and the now-closed track at Pomona. In fact, his No. 00 Steward-Haas Racing Ford will be sponsored by Thompson Pipe. It’s a dire...
Tags: Sport, Soccer, ACS, Las Vegas, Nascar, Xfinity, Thompson, Southern California, Pomona, San Bernardino, Phoenix, Christopher, Kyle Busch, Fontana, Justin Allgaier, Orange Show Speedway


Fun Fact Friday: Social Influencer Benchmarks

In today’s episode, I take you behind the scenes for what went into the Trust Insights 2019 Social Media Influencer Benchmark report. Learn why we chose the measures we did, what surprises we found along the way, and how the report could save you a whole bunch of money on influencer marketing. Watch the video, […] The post Fun Fact Friday: Social Influencer Benchmarks appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Analytics, Data Science, Influence, Influencer Marketing, Christopher, Marketing Technology


New Line Cinema Sets Sopranos Prequel Film For September 2020

New Line Cinema sets Sopranos prequel film for September 2020 The Hollywood Reporter has brought word that New Line Cinema’s upcoming The Many Saints of Newark, a prequel film of the highly-acclaimed HBO gangster drama series The Sopranos, has been set for a September 25, 2020 release date. PB = PB || {}; PB.gptStandAlone = PB.gptStandAlone || {}; PB.gptAutoRefresh = PB.gptAutoRefresh || {'gptAds':[], 'gptStandAlone':[]}; googletag.cmd.push(functi...
Tags: Hbo, Hollywood, Movies, David Chase, The Sopranos, Newark, Alessandro Nivola, Sopranos, Christopher, Michael Imperioli, Jon Bernthal, New Line Cinema, Alan Taylor, Corey Stoll, ComingSoon, Movie News


Former Dem Senator Who Authored Landmark Title IX Law Dies At 91

INDIANAPOLIS (AP) — Former U.S. Sen. Birch Bayh, who championed the federal law banning discrimination against women in college admissions and sports, died at his home Thursday at age 91. Bayh was surrounded by family at his home in Easton, Maryland, when he died shortly after midnight from pneumonia, his family said in a statement. His son, Evan, followed him into politics and became Indiana’s governor and a senator. The liberal Democrat had a back-slapping, humorous campaigning style that he...
Tags: News, Congress, Washington, Senate, White House, Massachusetts, Indiana, Indianapolis, Ap, Chicago, Ronald Reagan, Ford, Iowa, Jimmy Carter, Army, John F Kennedy


You Ask, I Answer: Tactics for Building Followers?

John asks, “I see you have a massive amount of followers and was wondering how you did you do this?” There’s an expression in the martial arts that explains a lot of this: energy flows where attention goes. The question is, how are you catching attention? And how are you keeping it? For more than […] The post You Ask, I Answer: Tactics for Building Followers? appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, John, Christopher


You Ask, I Answer: Returning Users Original Sources in Google Analytics?

Andy asks, “How would you see how your returning visitors originally got to the site? not just how they got there when they returned?” This requires a fair amount of customization to Google Analytics. Watch the video for the complete walkthrough, including an explanation of different measurement levels (users, sessions, hits) and how Google Analytics […] The post You Ask, I Answer: Returning Users Original Sources in Google Analytics? appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Analytics, Google Analytics, Andy, Christopher, Marketing Technology


Brexit: May faces fresh defeat as MPs vote on revised deal – Politics live

PM puts new plan to Commons after Geoffrey Cox says legal risk over backstop ‘remains unchanged’ERG lawyers reject backstop concessions May deal: has anything changed?Guide to this week’s crucial votesAfternoon summary 7.14pm GMT This is from the Labour MP Paul Sweeney.Massive majority from across the House of Commons voting down the Prime Minister's deal yet again. pic.twitter.com/FuWvNX7QjJ 7.11pm GMT From the Telegraph’s Christopher HopeDUP MPs have now voted in the No lobby. One MP w...
Tags: Europe, Politics, Law, European Union, Conservatives, UK News, World news, Ireland, Theresa May, Foreign Policy, Labour, House Of Commons, Northern Ireland, Michael Gove, Telegraph, Northern Irish politics


Review: Isabelle Huppert Is a Nightmare to Remember in ‘The Mother’

In Christopher Hampton’s translation of Florian Zeller’s Freudian chamber play, Ms. Huppert confirms her reputation as the most fearless of actresses.
Tags: News, Theater, Isabelle Huppert, Trip, Hampton, Christopher, Huppert, Isabelle, Zeller, Cullman, Florian Zeller, Christopher Hampton, Atlantic Theater Co, Florian (1979-, The Mother (Play


You Ask, I Answer: Advice for New Corporate Marketers?

Victoria asks, “What advice would you give to a marketer who was brand new to the corporate space?” Before anything else, you need to understand the STEM framework and how your work and role will fit into it. Want the framework as a one-page reference? Download a copy here. Can’t see anything? Watch it on […] The post You Ask, I Answer: Advice for New Corporate Marketers? appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Strategy, Seo, Victoria, Christopher


You Ask, I Answer: How to Market Crowdfunding Campaigns?

Dana asks, “How do you market a crowdfunding project?” Crowdfunding sites are nothing more, when you think about it, than landing pages. They’re landing pages which someone else manages, so a good chunk of the design and creative is taken care of for you, which leaves two other key areas for you to manage. Watch […] The post You Ask, I Answer: How to Market Crowdfunding Campaigns? appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Strategy, Seo, Dana, Christopher, Marketing Technology


Social Media Marketing World Success Guide

Social Media Marketing World is one of the largest, if not the largest, social media marketing conferences in the world. Michael Stelzner and the crew at Social Media Examiner do an amazing job of putting on this mammoth show each year in San Diego. Getting the most out of the show requires some advance preparation. […] The post Social Media Marketing World Success Guide appeared first on Christopher S. Penn Marketing Blog.
Tags: Travel, Social Networks, Social Media, Seo, San Diego, Conferences, Christopher, Social Media Examiner, Michael Stelzner, Social Media Marketing World


10 Design Ideas to Steal from Verjus in San Francisco

Traveling through Europe in recent years, designer Lindsay Tusk and chef Michael Tusk noticed “different variations on the same theme” of an informal and energetic style of dining in Paris, Venice, and San Sebastian Gambero. So the Tusks, known in San Francisco for their restaurants Quince and Cotogna, came up with the idea for Verjus, a bar à vin and cave à manger (eat-in cellar) with a “high-fidelity atmosphere full of gusto, spontaneity, and excitement,” says Lindsay Tusk. An all-day menu wit...
Tags: Europe, Books, New York, Milan, California, France, Restaurants, US, San Francisco, Paris, Venice, Parma, Tusk, Benjamin Moore, San Francisco Bay Area, Tiles


You Ask, I Answer: How to Benchmark Marketing Performance?

Andrew asks, “How do you know what to benchmark against?” This is a great and complex question to answer. Benchmarking effectively means having insights into competitive data and very often, competitors don’t necessarily want to share that kind of data for obvious reasons. There are five places we can benchmark in digital marketing data. – […] The post You Ask, I Answer: How to Benchmark Marketing Performance? appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Strategy, Seo, Analytics, Google Analytics, Andrew, Christopher, Marketing Technology


You Ask, I Answer: Measuring Contest Effectiveness

Ziring asks, “I want to run a social media contest, how do I measure the success of mentions of my account and hashtag?” This is an interesting question, because measuring a contest with social engagement may not be a great business objective. While we talked in the past episode about vanity metrics not always being […] The post You Ask, I Answer: Measuring Contest Effectiveness appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Analytics, Metrics, Christopher, Marketing Technology, Ziring


You Ask, I Answer: Analytics and Social Media Marketing Strategy

Sherry asks, “How do you use analytics to set marketing strategy, especially for social media marketing?” While this is a very broad question, we can use our AI-Powered Social Media Marketing Process as the starting point for discussing the use of analytics in setting, informing, and executing strategy. Watch the video for a walkthrough. See […] The post You Ask, I Answer: Analytics and Social Media Marketing Strategy appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Data, Analytics, Artificial Intelligence, Data Science, Machine Learning, Ai, Influencer Marketing, Sherry, Christopher, Social Media Marketing Strategy, Marketing Technology


YNW Melly Pleads Not Guilty To Double Murder

YNW Melly, real name Jamell Demons, was charged in double murder last month for shooting two of his friends, rappers Christopher “YNW Juvy” Thomas Jr. and Anthony “YNW Sakchaser” last October, as Miramar Police reports. Now, the emerging Florida rapper has pled not guilty. His co-defendant YNW Bortlen, real name Cortlen Henry, will …
Tags: Music, Florida, News, Anthony, Christopher, Thomas Jr, Melly, YNW Melly, Cortlen Henry, Jamell Demons, Miramar Police


You Ask, I Answer: Tracking Retention with Google Analytics Cohort Analysis

Will asks, “I want to track people from a specific event and see how many return after the event is over. How do I do this?” This question has two parts to the answer. The first is appropriate tagging; without correct UTM tags, you won’t be able to track anything. If you’re using ads, you […] The post You Ask, I Answer: Tracking Retention with Google Analytics Cohort Analysis appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Analytics, Google Analytics, Data Science, Metrics, Christopher, Marketing Technology, Google Analytics Cohort Analysis


Tuscan paradise: a fabulous home swap vacation in Italy

Barbara & Iain visited the beautiful city of Lucca during their Tuscan swap We love hearing about members' home exchange experiences! Here is recent feedback from members, Barbara and Iain, on their non-simultaneous home swap to Christopher and Adrian's beautiful home in Pescaglia, Tuscany, Italy. "We arranged a non-simultaneous home exchange with Christopher and Adrian. Arranging the swap was easy and the communication with Christopher and Adrian was always clear, ...
Tags: Travel, Italy, Adrian, Tuscany, Lucca, Christopher, Barbara, Iain, Prato, Appenine, Barbara Iain, Pescaglia Tuscany Italy, Pistoia Florence, La Roccia, Barbara Iain Photos, Christopher Adrian


You Ask, I Answer: Best Social Media Listening Tools?

Hannah asks, “What do you recommend for the best social media listening tools?” The tool is dependent on the use-case. I have a suite of tools I use depending on what the need is. – For your own stuff: Agorapulse – For a list of known competitors on Tw/Fb/Reddit/IG: Crowdtangle – For traditional media and […] The post You Ask, I Answer: Best Social Media Listening Tools? appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Analytics, Google Analytics, Reddit, Christopher, HANNAH, Marketing Technology


‘Mockingbird’ Producer Relents, Letting Local Plays Go Forward

Facing criticism for making regional theaters cancel productions of “To Kill a Mockingbird,” Scott Rudin said he would let them go on, using the new Aaron Sorkin script.
Tags: News, Aaron Sorkin, Finances, Theater, Scott Rudin, Harper, Lee, Scott, Aaron, Christopher, Sorkin, Rudin, Books and Literature, Copyrights and Copyright Violations, Sergel, To Kill a Mockingbird (Play


‘Mockingbird’ Producer Reconsiders, Letting Local Plays Go Forward

Facing criticism for making regional theaters cancel productions of “To Kill a Mockingbird,” Scott Rudin said he would let them go on, using the new Aaron Sorkin script.
Tags: News, Aaron Sorkin, Finances, Theater, Scott Rudin, Harper, Lee, Scott, Aaron, Christopher, Sorkin, Rudin, Books and Literature, Copyrights and Copyright Violations, Sergel, To Kill a Mockingbird (Play