Posts filtered by tags: Christopher Durham[x]


 

DON’T MISS OUT! Save $300 on Velocity Registration!

Get your ticket now and save $300 with our early-bird pricing. Rate expires Friday, February 15th. My Private Brand’s flagship conference, Velocity, is in its third year running, bringing you conversations and networking with the best and brightest minds in private brand and retail. This year we’ve lined up an amazing list of speakers that includes icons geniuses and mavericks from major retailers like Kroger, Publix, and Metro, hot disruptors like Boxed.com and Brandefy as well as academics an...
Tags: Featured, Velocity, Branding, Metro, Kroger, Don, Doug Baker, Follett, Gil Phipps, Christopher Durham, Jeff Gamsey, Marie Horodecki Aymes, Kroger Publix, Kenan Flagler, Jason Bidart, Jan Benedict Steenkamp


Velocity early-bird ticket rates expire FRIDAY!

My Private Brand’s flagship conference, Velocity, is in its third year running, bringing you conversations and networking with the best and brightest minds in private brand and retail. Pick up your ticket now and save $300 with our early-bird pricing. These low rates expire Friday, February 15th, so act now to save big. This year we’ve lined up an amazing list of speakers that includes icons geniuses and mavericks from major retailers like Kroger, Publix, and Metro, hot disruptors like Boxed.com...
Tags: Featured, Velocity, Branding, Metro, Kroger, Doug Baker, Follett, Gil Phipps, Christopher Durham, Jeff Gamsey, Marie Horodecki Aymes, Kroger Publix, Kenan Flagler, Jason Bidart, Jan Benedict Steenkamp, Brandefy


Amazon – When is a Label not a Private Brand?

Much has been written (or picked up) over the last week about the Amazon Manufacturer Accelerator Program. In the program Amazon partners with a manufacturer to create a line extension or exclusive label to sell on the site. Merisant, the maker of Equal even pushed out a press release touting the release of the label “Sugarly Sweet by Equal” which includes the following products: Sugarly Sweet Zero Calorie Sweetener made with the stevia leaf and Non-GMO Project verified; available in green pac...
Tags: Amazon, Featured, Walmart, Starbucks, North America, Baby, Branding, Carter, Newman, Perrigo, Kirkland Signature, Amazon Basics, Merisant, Christopher Durham, My Private Brand, Amazon Manufacturer Accelerator Program


Amazon’s Presto! Increases its Share 80 Times

According to online sales and brand measurement calculations from  , Paper Towel sales on Amazon reached an estimated $160M in 2018, up almost 20% from 2017. Amazon’s Vertex Award winning private brand Presto! witnessed an increase of nearly 80 times its market share of total paper towel sales on Amazon.com in 2018 compared to its negligible share of less than one-tenth of a percent in 2017. According to calculations from Edge by Ascential, the top five Paper Towel brands (and their share of tot...
Tags: Amazon, Featured, Times, Branding, Ascential, Kimberly Clark, PRESTO, Christopher Durham, My Private Brand, Solimo, Pete Andrews


Velocity Conference: The Extraordinary Rise of Private Brand at Amazon

Today I am excited to announce my presentation for the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC. Over the next few weeks, we will be announcing the entire lineup of icons, geniuses, and mavericks who will educate, challenge and grow private brands for years to come. The Extraordinary Rise of Private Brand at Amazon In this presentation My Private Brand President, Christopher Durham will take a ...
Tags: Amazon, Featured, Branding, Charlotte, Amazon Consider, Christopher Durham, Méridien Charlotte, Amazon Durham


Tim Cox of Publix & Jeff Gamsey of Boxed to Speak at Velocity Conference

Today I am excited to announce the next two speakers and their presentations for the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC. The speakers represent the iconic American grocer – Publix and the disruptor online club store Boxed: Tim Cox and Jeff Gamsey. Over the next few weeks, we will be announcing the entire lineup of groundbreaking speakers who promise to educate, challenge and grow private b...
Tags: Amazon, New York, Featured, Velocity, Branding, Publix, Jeff, Charlotte NC, Publix Super Markets, Private Brand, Tim Cox, Christopher Durham, Boxed, Jeff Gamsey, My Private Brand, Méridien Charlotte


2018 The Stories that Shaped the Year – Evolution, Revolution and Innovation

2018 was a watershed year for Private Brand and a great year for My Private Brand, readership and subscribers grew significantly making the site the most widely read daily Private Brand site in the world. The Vertex Awards celebrated its 5th anniversary with a record number of entries. The Velocity Conference dodged a hurricane and still saw 25% growth and we announced the expansion of the Velocity Conference to Europe in 2019. We continued to push the envelope with first to market stories, insi...
Tags: Amazon, Europe, Featured, Walmart, Aldi, New York Times, Asda, North America, Sam, Costco, Branding, Kroger, Bentonville Arkansas, Hy Vee, Albert Heijn, Simple Truth


3 Can’t Miss Private Brand Events in 2019

2018 has been a great year for My Private Brand and for private brand around the world. Retailer-owned brands have been the hottest trend of 2018 and 2019 is poised to be the year of Private Brand. Retailers around the world are investing in private brand to deliver innovation and differentiation. We are excited to tell you about our three marquee events, The Vertex Awards, Velocity: the My Private Brand Conference and for the first time Velocity Europe. Each is infused with a fresh modern appro...
Tags: Europe, Featured, Lisbon, Branding, Lisbon Portugal, Charlotte NC, Charlotte NC USA, Vertex, Vertex Awards, Christopher Durham


Enter The 2018 Vertex Awards

The Sixth annual Vertex Awards, international private brand design competition, opens for entries today Friday, November 15, 2018. “The Vertex Awards is the preeminent private brand package design competition. The competition proves that Private Brand has shifted from the ugly duckling to the global design leaders, innovator, and challengers,” said Christopher Durham, co-founder of the Vertex Awards and president of My Private Brand. “We’re proud to say that we have been instrumental in advanci...
Tags: Featured, Branding, Wegmans, Lisbon Portugal, Amazon Walmart, Vertex Awards, Private Brand, Christopher Durham, Phillip Russo, My Private Brand, Global Retail Brands, Phil Russo, Tesco Kroger, Home Depot Carrefour


The 2018 Vertex Awards Opens For Entries

The Sixth annual Vertex Awards, international private brand design competition, opens for entries today Friday, November 15, 2018. “The Vertex Awards is the preeminent private brand package design competition. The competition proves that Private Brand has shifted from the ugly duckling to the global design leaders, innovator, and challengers,” said Christopher Durham, co-founder of the Vertex Awards and president of My Private Brand. “We’re proud to say that we have been instrumental in advanci...
Tags: Featured, Branding, Wegmans, Lisbon Portugal, Amazon Walmart, Vertex Awards, Private Brand, Christopher Durham, Phillip Russo, My Private Brand, Global Retail Brands, Phil Russo, Tesco Kroger, Charlotte North Carolina USA, Home Depot Carrefour


2018 PLMA Chicago Trade Show Set To Break Record

With private brand sales growing as much as four times the rate of national brands based on recent reports from Nielsen and others, and much of the growth from sales of newer, more innovative and premium products, PLMA’s 2018 Private Label Trade Show is on pace to surpass last year’s record numbers for visitors and total exhibit space. Exhibits at PLMA saw a gain of +5% last year over the previous year’s event, and organizers are saying that the largest industry event in North America dedicated...
Tags: Featured, Chicago, Nielsen, North America, Branding, PLMA, Christopher Durham, Rosemont Convention Center, PLMA Chicago Trade Show, Housewares Showcase


Be a Part of the Groundbreaking Private Brand Benchmark Industry Survey

Over the last ten years of My Private Brand, we have received questions from retailers about private brand programs, penetration, staffing, package design, and production on a daily basis. This survey is designed to benchmark the industry. It is exclusively for retailers. You and your colleagues have shaped the questions. Thank you for participating in our study. Your feedback is important. All answers are strictly anonymous. If you would like to receive a copy of the results, please provide yo...
Tags: Featured, Branding, Christopher Durham


Manifesto for a Private Brand Revolution

In mid-September, I unveiled the Manifesto for a Private Brand Revolution at the second annual at Velocity: The My Private Brand Conference. The manifesto calls for bold change and a complete mind shift. It calls for retailers to believe in the power of their brands and the ability of a great private brand to help them differentiate and win. At the Velocity Conference, we distributed posters to each attendee and challenged everyone to put theirs in their offices or cubes. Nobody goes to work ai...
Tags: US, Costa Rica, Branding, Nevis, Christopher Durham, My Private Brand, Qatar Romania Russia Rwanda Saint Kitts, Lucia Saint Vincent, Laraine Durham, Grenadines Saint Martin Samoa, San Marino Sao Tome, Yemen Zambia Zimbabwe


Be a Part of the Groundbreaking Private Brand Benchmark Industry Survey

Over the last ten years of My Private Brand, we have received questions from retailers about private brand programs, penetration, staffing, package design, and production on a daily basis. This survey is designed to benchmark the industry. It is exclusively for retailers. You and your colleagues have shaped the questions. Thank you for participating in our study. Your feedback is important. All answers are strictly anonymous. If you would like to receive a copy of the results, please provide yo...
Tags: Featured, Branding, Christopher Durham


Be a Part of the Groundbreaking Private Brand Benchmark Industry Survey

Over the last ten years of My Private Brand, we have received questions from retailers about private brand programs, penetration, staffing, package design, and production on a daily basis. This survey is designed to benchmark the industry. It is exclusively for retailers. You and your colleagues have shaped the questions. Thank you for participating in our study. Your feedback is important. All answers are strictly anonymous. If you would like to receive a copy of the results, please provide yo...
Tags: Featured, Branding, Christopher Durham


Be a Part of the Groundbreaking Private Brand Benchmark Industry Survey

Over the last ten years of My Private Brand, we have received questions from retailers about private brand programs, penetration, staffing, package design, and production on a daily basis. This survey is designed to benchmark the industry. It is exclusively for retailers. You and your colleagues have shaped the questions. Thank you for participating in our study. Your feedback is important. All answers are strictly anonymous. If you would like to receive a copy of the results, please provide yo...
Tags: Featured, Branding, Christopher Durham


Sears Iconic Private Brand Originals

Earlier this month the long-rotting retail goliath Sears finally declared bankruptcy. The long-anticipated move seemed like a good time to take a look at the iconic private brands that I featured in my latest best-selling book Vanguard: Vintage Originals. The follow-up book to my first book Fifty2: The My Private Brand Project, presents a look at the innovation, vintage design, and brands that shaped the last 100 years of private brand. With images from acclaimed photographer Teri Campbell, the...
Tags: Featured, Chicago, Jimi Hendrix, Sears, Allstate, Branding, Kenmore, Kenmore Avenue, Sears Roebuck Company, Christopher Durham, Teri Campbell, Sears Iconic Private Brand Originals, Allstate Sears, Silvertone Silvertone, Chet Atkins Bob Dylan, Sears Iconic Private Brand Originals Consider


5 Challenges Revealed at Velocity 2018

Spanning two days, Velocity: the My Private Brand conference hosted retailers, industry veterans, manufacturers, agencies and even ground-breaking leaders from Fair Trade USA. The atmosphere of the event was contagious with camaraderie as attendees took advantage of the numerous networking opportunities to share and learn. The conference agenda included an engaging mix of topics ranging from work culture to design to tracing the history of Private Brand’s origins. Despite the eclectic nature of...
Tags: Featured, Guests, Velocity, Maria, Branding, Charlotte North Carolina, Fair Trade USA, Private Brand, Christopher Durham, Maria Dubuc, PriceSmart, Private Brands for Office Depot


Key Learnings from Velocity: My Private Brand Conference

Velocity: My Private Brand conference, which looks into the rapidly evolving world of private labels through the eyes of some of the leading retailers, took place in Charlotte, North Carolina, in September. Only in its second year, this event is the convergence of forward-thinking private brand innovators, owners and advocates. Attendees heard from informative presenters and insightful panels on a myriad of topics, including building private brands that emotionally connect, unlocking real resul...
Tags: Advertising, Innovation, Conference, Petsmart, Office Depot, Charlotte North Carolina, Interbrand, Packaging Design, Office Max and Office Depot, Brand Innovation, Package Design, Christopher Durham, Debbie Arnold, Ahold Delhaize, Portfolio of Brands, Velocity: My Private Brand


Velocity Conference, a Personal Experience

On September 18th I had the great privilege and honor to attend My Private Brand’s annual conference, Velocity. A memorable experience of invaluable firsthand knowledge from thought-leaders, professionals, and CEOs from the Private Brand industry and beyond. Held at the Kimpton Tryon Park hotel in uptown Charlotte, NC, the venue itself was first class. The staff and amenities were abundant and the sleek rooftop bar boasted westerly views 19 stories above Romare Bearden Park and greater Charlott...
Tags: Featured, Velocity, Fernando, Branding, Petsmart, Charlotte NC, Brian Quinn, Christopher Durham, Maria Dubuc, Paul Rice, Ahold Delhaize USA, Romare Bearden Park, Velocity Conference, Kimpton Tryon Park, Nicole Lord of Office Depot, Laura Mcready


Clarity, Consistency & Innovation: Private Brand Imperatives

Private brand excellence requires retailers to adopt a new mindset. It requires that the retailer incorporate private brand as the critical part of their strategy – and not as a nice-to-have element. Retailers must live and breathe brand in every aspect of their business. They must demonstrate their commitment to both their retail brand and their private brands by consistently implementing the full range of communication tactics so that every customer and associate is certain of their commitment...
Tags: Featured, Branding, Joe, Christopher, Christopher Durham


Velocity Preview: Fireside chat With Nicole Lord, Sr. Director Office Depot

Velocity: The My Private Brand Conference, the private brand event of the year, is September 17-19, 2018 at the Kimpton Hotel in Charlotte, NC. Don’t miss Nicole Lord is the Senior Director of Private Brands for Office Depot when Christopher Durham sits down on stage to talk with her on the Velocity stage. The will to discuss Private Brand at Office Depot and the exciting changes happening at the retailer. Nicole is passionate about brand strategy and product development, having led growth and...
Tags: Featured, Velocity, Branding, Charlotte, Nicole, Boston College, Kimpton Hotel, Christopher Durham, Nicole Lord, Nicole Lord Sr Director Office Depot, Private Brands for Office Depot, Private Brand at Office Depot, Office Depot Nicole, Daymon Worldwide Nicole, Nicole Lord Sr Director Office Depot Consider


7 Attributes of the Innovative Private Brand Manager

Retailers and their brands today can no longer survive on the “as good as but cheaper” national brand equivalence mentality that has dominated the last 20 years of private brands. It’s simply not enough; the customer has hundreds of brick and mortar and online retailers to choose from and they expect the foundation private label products to exist – cereal, milk, canned vegetables etc. But that expectation does not lead to loyalty. “As good as but cheaper” does not inspire love or create passion...
Tags: Featured, Branding, Christopher, Christopher Durham


Private Brand Thrives in Outdoor Retail

This latest edition of the Private Label Manufacturers Association’s (PLMA) web-based video magazine PLMALive! includes my story on what’s going on with private brand in the outdoor retailer channel. The great outdoors is a land of store brands, led by chains like Cabela’s and Bass Pro Shops. The report explores how these retailers use their own brands of gear, clothing, and even boats to make this segment a powerful contributor to the world of private label. Don’t miss Christopher Durham wh...
Tags: Featured, Branding, Cabela, Charlotte NC, PLMA, Christopher Durham, Private Label Manufacturers Association, PLMALive


Velocity Conference Preview: Manifesto For A Private Brand Revolution

Velocity: The My Private Brand Conference, the private label event of the year, is fast approaching, September 17-19, 2018 at the Kimpton Hotel in Charlotte, NC. Don’t miss Christopher Durham, President, My Private Brand; co-founder the Vertex Awards as he presents: Register today for Velocity: the My Private Brand Conference September 17-19, 2018 in Charlotte, NC. Manifesto For A Private Brand Revolution Christopher Durham, President, My Private Brand; co-founder the Vertex Awards To mark t...
Tags: Featured, Velocity, Branding, Charlotte, Kimpton Hotel, Vertex Awards, Christopher Durham


Retail Business Services Team of Ahold Delhaize USA Accepts Vertex Awards

Pictured with Vertex Co-founder and My Private Brand President Christopher Durham (second from left) are Jordan Stine, Private Brands Label Design Manager; Patrick Fraser, Director, Private Brands Label Design and Regulatory; Paul Skozilas, Private Brands Label Design Manager; and Juan De Paoli, SVP, Private Brands. This past week, I had the opportunity to visit the Private Brand team from Retail Business Services, the services company of Ahold Delhaize USA (Food Lion, Hannaford, Giant Food, G...
Tags: Featured, Branding, Peapod, Charlotte NC, Vertex Awards, Christopher Durham, Ahold Delhaize, My Private Brand, Juan De Paoli, Ahold Delhaize USA, PATRICK FRASER, Vertex Co, Jordan Stine, Private Brands Label Design and Regulatory, Paul Skozilas, SVP Private Brands


Amazon, the New York Times and The Destruction of Brands

This past week the New York Times featured the article “How Amazon Steers Shoppers to Its Own Products” by writer Julie Creswell presenting a detailed look at private brand at Amazon. If you have not read the article you certainly should it presents an interesting if biased perspective on both private brand in general and private brand at Amazon. The article begins “It started with a simple battery. Around 2009, Amazon quietly entered the private label business by offering a handful of items un...
Tags: Amazon, Featured, New York Times, Duracell, Sears, Branding, Kroger, Galloway, Energizer, Creswell, Scott Galloway, Meriam Webster, Simple Truth, Christopher Durham, Amazon The New York Times, Julie Creswell


My Private Brand & Trace One In Paris

Two weeks ago, June 6th I had the privilege of speaking at the inaugural Trace One Exec Club business education event. Hosted in the Cercle LeBrun a mansion in the 5th arrondissement in Paris, this brought together more than two dozen private brand industry experts from leading French retailers, suppliers, and partners, to learn about the latest industry trends. I had the opportunity to speak to the crowd about “Beyond Private Label – The future of Private Brand” a presentation filled with my ...
Tags: Featured, Paris, Branding, Charlotte NC, Christopher Durham, Trace One, Trace One Exec Club, Cercle LeBrun, Trace One Executive Club


Vertex Awards New York Gala Celebrates “Awesome” Private Brands

New York City rolled out the red carpet for private brand at a gala that celebrated the remarkable evolution of retail owned brand package design. The Vertex Awards Pop-Up Exhibit at a New York gallery placed private brand design on a pedestal as high art, displayed in images award-winning photographer Teri Campbell at an exclusive artist’s loft setting. The gathering sponsored by Elmwood, MBD and Coloredge featured awards, trophies and a convergence of retailers, designers, agency executives,...
Tags: Europe, New York, Featured, New York City, Branding, Hy Vee, Vertex Awards, Christopher Durham, Private Brands, My Private Brand, CARRIE MESING, Teri Campbell, Global Retail Brands, Phil Russo, Global Retail Brands Magazine, Vertex Awards New York Gala


Velocity Conference Early Bird Deadline Ahead!!

Early Bird tickets are now available for the 2018 edition of the groundbreaking Velocity: The My Private Brand Conference. Running September 17-19, 2018, at the brand new Kimpton Tryon Park Hotel in Charlotte, NC, Velocity is bringing together industry leaders to accelerate the pace of change and uncover private brand’s potential to win. With exclusive speakers from top retailers, as well as challengers and thought leaders, the conference is guaranteed to educate and inspire, as attendees learn...
Tags: Featured, Velocity, Branding, Charlotte, Christopher Durham, Kimpton Tryon Park Hotel, Durham All