Posts filtered by tags: CMO[x]


 

Direct-to-consumer brands that built their businesses without traditional advertising are now embracing it in key ways to fuel growth

As DTC brands grow and scale their businesses, many are taking a page out of the traditional brands' playbook. Many are not only embracing traditional advertising like TV more than ever before, but are also hiring key executives with traditional backgrounds to chart their next phases of growth. TV and other traditional mediums help DTC brands stand out from the clutter and gain more consumer trust and credibility, experts say. Visit Business Insider's homepage for more stories. Direct-to-cons...
Tags: Amazon, Trends, CMO, Nike, Harvard, Healthcare, Madison, Heyward, Google Facebook, Godiva, Video Advertising Bureau, Halo Top, Justin Woolverton, Leesa Sleep, Saatva, Todd Krizelman


ADT taps McCann as lead agency, following a review

As it strives to secure its future as a brand for modern consumers, home security company ADT is updating its marketing strategy. The Boca Raton, Florida-based company has tapped McCann Worldgroup as its lead strategic and creative agency, following a two-month review. Under a new chief marketing officer, ADT is also taking its media-buying in-house and planning to promote more of its smart home security systems. Jochen Koedijk, who joined the brand as senior VP and CMO from Chewy last July, ...
Tags: Amazon, Advertising, CMO, Alexa, Hgtv, Adt, McCann, Boca Raton Florida, McCann Worldgroup, Google Home, Property Brothers Drew, Jochen Koedijk, Jonathan Scott The Scott, Koedijk, Kantar Media Koedijk


Smartcar accuses $50M-funded rival Otonomo of API plagiarism

Ruthless copying is common in tech. Just ask Snapchat. However, it’s typically more conceptual than literal. But car API startup Smartcar claims that its competitor Otonomo copy-and-pasted Smartcar’s API documentation, allegedly plagiarizing it extensively to the point of including the original’s typos and randomly generated strings of code. It’s published a series of side-by-side screenshots detailing the supposed theft of its intellectual property. Smartcar CEO Sahas Katta says “We do hav...
Tags: Fundings & Exits, Startups, TC, Transportation, Lawsuit, Developer, Drama, Funding, Israel, CMO, Policy, Automotive, Plagiarism, Mountain View, Andreessen Horowitz, Wayback Machine


Kraft Heinz replaces CEO with AB InBev marketer Miguel Patricio

Kraft Heinz Co. is bringing in Miguel Patricio, an executive with years of marketing experience in the competitive beer industry, as CEO as the packaged food maker tries to regain relevance. Bernardo Hees has been CEO of Kraft Heinz since the company was created with the 2015 merger of Kraft Foods Group and H.J. Heinz Co., a move orchestrated by investors 3G Capital and Berkshire Hathaway. He will leave the CEO role on June 30. The change at the top comes two months after Kraft Heinz took a m...
Tags: China, Advertising, CMO, Unilever, Asia Pacific, Credit Suisse, Berkshire Hathaway, North America, Heinz, Kraft, Latin America, Cannes Lions, Ab Inbev, Corona, Anheuser Busch Inbev, Oscar Mayer


Agency Brief: Easter Burgers, bathwater and Ad Age news

We're starting this week's brief with some exciting news of our own. Ad Age has hired Lindsay Rittenhouse (below) to be our new agency reporter. Many of you already know Lindsay from Adweek, where she was a staff writer covering agencies and their clients. Along the way, she has worked at The Times of Trenton (a fellow New Jerseyan), TheStreet and its sister paper the Deal Pipeline. She brings a lot of enthusiasm and some fresh ideas about how to cover the beat and elevate our coverage. "I’m ...
Tags: Europe, New York, Wikipedia, Advertising, CMO, Green, Amsterdam, Dubai, Switzerland, Adweek, Joan, Zurich, Cannes, WPP, Bogota, Ogilvy


Ancestry removes ad amid backlash

Genealogy company Ancestry has taken down a recent commercial following public outcry that the ad whitewashes slavery. The Lehi, Utah-based company removed the ad from YouTube on Thursday and is in the process of pulling it from TV, according to a spokeswoman. “Ancestry is committed to telling important stories from history,” the company said in a statement. “This ad was intended to represent one of those stories. We appreciate the feedback we have received and apologize for any offense that ...
Tags: Google, Youtube, Advertising, CMO, Walgreens, Canada, Gucci, Ancestry, The Salt Lake Tribune, Lehi Utah, Todd Pollak, Vineet Mehra, Caroline Sheu, Adidas Prada


Rethinking TV attribution: The full-funnel approach

With tens of billions of dollars on the line every year, marketers have long sought the ability to accurately measure the impact of television advertising.  Most recently, borrowing data-driven tactics from digital has uncovered new ways to evaluate ad investments in TV.  But simply uprooting the attribution models of digital and planting them in television loses sight of what we should be striving for as an industry: a full-funnel approach to attribution, aligning and balancing the value ...
Tags: Advertising, CMO, WarnerMedia


Carl’s Jr. makes a hemp burger and Andy Capp’s gets the munchies: Marketer’s Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected] Maybe McDonald’s just isn’t meant to be fancy. Below, find out how the fast-feeder is cutting back on premium burger toppings. We also revisit Oreo’s famous “you can still dunk in the dark” tweet, as a former Mondelez executive this week suggests it wasn’t worth the hype. “Sorry to have wasted your time,” he says. N...
Tags: London, Colorado, Advertising, CMO, Bloomberg, Chicago, Ford Mustang, Dubai, John, Kansas City, Oreo, Mondelez International, Denver, Mustang, Dollar Shave Club, Michael Dubin


How To Maximize Your Meeting Culture

by Cory Treffiletti, Chief Evangelist and CMO for Voicea Did you know more than 15% of any organization’s time is spent in meetings? 99% of the time this headline is followed by a statement of how much meetings can suck. I am 100% positive this is not how I want to think about it.  I am someone who doesn’t think my cup is half empty or half full. I am the kind of person who is happy to have a cup with which to get water and my goal is to make sure everyone has the right kind of cup to work wit...
Tags: Startups, Workplace Culture, CMO, Google Ventures, Meetings, Business Meetings, Professionalisms, Managing Meetings, Microsoft Ventures Salesforce Ventures, Cory Treffiletti, Voicea, Mountain View California Voicea, EVA the Enterprise Voice Assistant Voicea, Battery Ventures Cisco Investments


How SEO Can Drive Your Marketing Initiatives

Today’s modern marketing department encompasses a variety of roles that blend expertise in both traditional and digital mediums. Hiring for SEO related roles, in particular, has increased by over 40% in the last year. Companies are injecting more dollars than ever into organic search and content marketing. This strategic shift calls on SEO and marketing teams to move in concert in order to achieve mutual campaign KPIs. Crossing the collaborative divide requires an equally mindful transition towa...
Tags: Google, Marketing, Seo, CMO, B2b, Search Engine Optimization, Martech, Consumer


Effective Marketing Boils Down to Five Words

Author and business philosopher Peter Drucker said marketing and innovation are the only two basic functions of a business enterprise. These products results. The rest are all costs. It’s a phrase Kevin Sellers has come back to again and again throughout his decade’s long career as a mass communications expert and award-winning marketer. Previously at Intel, he dedicated more than 20 years to leveraging his marketing acumen to create lasting brand value and deliver growth. Today, as CMO of A...
Tags: Apple, Podcast, Steve Jobs, Bono, France, Marketing, CMO, Intel, Pr, Cannes, Kevin, Peter Drucker, Avnet, Ken Segall, Kevin Sellers, The Successlab Podcast


How Survey Monkey uses its own products to fight the talent war: B-to-B CMO Spotlight

With unemployment rates in Silicon Valley hovering around 2 percent, there’s an epic battle for talent, and a growing realization among chief marketing officers that employees are yet another target they need to contend with, if not actively engage. This is the case with Leela Srinivasan, who became CMO of Survey Monkey in April 2018. The company’s employee count grew 32 percent in the last two years (according to LinkedIn). Survey Monkey has more than 900 employees, 600,000 paying customers and...
Tags: Advertising, CMO, Silicon Valley, Srinivasan, Leela Srinivasan, LinkedIn Survey Monkey


INTRODUCING: The 10 people transforming advertising

Business Insider named 10 advertising executives to its list of 100 people transforming business. They include a direct-to-consumer visionary, TV advertising power player, and the CMO behind whacky ad campaigns. See the full list of the 100 people transforming business here.  The $221 billion US ad industry is being upended by the rise of digital ad giants, fragmented consumer attention, and marketers' ever-increasing pressure for results. We identified 10 visionaries who are disrupting estab...
Tags: Google, Amazon, Facebook, Youtube, US, Trends, CMO, Netflix, Hulu, Business Insider, Randy, Aubrey, YouTube YouTube, Tara Walpert Levy, Randy Freer, Pivotal Research Amazon


PB CAREERS: Big Lots – SVP, Private Brands

PB CAREERS: Big Lots – SVP, Private Brands About Us One Team. One Goal! Big Lots associates are part of a team dedicated to our mission of delivering Surprises in Every Aisle, Every Day! We hire people who will flourish in our fun and fast-paced environment. Our associates are encouraged to try new ideas, make decisions, and take on greater responsibilities. Their energy, enthusiasm, and dedication to our customers are the major factors in our incredible growth. Description Responsible for the ...
Tags: Featured, CMO, Branding, 2019, COLUMBUS Ohio United States, Owned Brands, Big Lots, Global Sourcing, Lead Owned Brands


Password manager Dashlane closes on $30M, adds former Spotify CMO to board

Dashlane, a popular password manager and all-round identity management solution, has raised another $30 million in funding, the company announced today. The funding – this time a round of debt financing from Hercules Capital – follows prior investment from FirstMark Capital, Rho Ventures, Bessemer Venture Partners, TransUnion and Silicon Valley Bank. The company is also expanding its board with the addition of Seth Farbman, a former CMO for Spotify and Gap. Farbman spent nearly four years at ...
Tags: Apple, Facebook, Spotify, Europe, Tech, CMO, Vpn, Dashlane, Silicon Valley Bank, Hercules Capital, Seth Farbman, Emmanuel Schalit, Dashlane Dashlane, GDPR Facebook, Spotify CMO, Gap Farbman


Why Having Multiple Domain Names Can Help Small Businesses Succeed

By Natasa Djukanovic When thinking about businesses with multiple domain names, what comes to mind first are big international corporations with equally big budgets. However, there are many ways having multiple domains can help your small business and its marketing strategy — without breaking the bank. Better segmenting product & service offerings Introducing a new product with great potential requires adjusting your marketing strategy, no matter how successful your existing products are. If...
Tags: Google, Business, Sales & Marketing, CMO, Google Analytics, Paypal, Right Now, Nataša, Natasa Djukanovic, New Your City, Oleksiy Mark Shutterstock, natasad Domain


Road to Imagine 2019: Expectations, Tips, Predictions

Magento’s ecosystem is unlike any other in ecommerce, with its 800+ technology partners, 350 systems integrators, a community of over 315k developers, and over 4,400 extensions in the marketplace. Imagine, Magento’s annual conference, is the one time a year that brings together the entire network and industry leaders to inspire, educate, and collaborate. Months before the first item of booth swag is packed for Imagine, the event hype starts on social media with the hashtag #RoadToImagine. As ...
Tags: Ecommerce, Adobe, Events, Blog, CMO, Jordan, Jamie Foxx, Magic Johnson, Magento, Magento Blog, Josh, Emily, Shane, Kevin Eichelberger, Eichelberger, Chris Guerra


How to better manage your PR agency

As the CEO of a tech PR agency, I speak with a lot of startups and their founders. It’s not uncommon for the CMO or whoever hired the last PR team to tell me that the last PR team “didn’t cut it” or “They just couldn’t get any placements for us.” What I rarely hear is a follow-up confession, such as, “We just did a bad job at providing them with the tools and support they needed to succeed” or “You know, I just didn’t give them enough time and attention.” The truth is, a PR agency needs time,...
Tags: Advertising, CMO, Cto, KPI


Udacity Restructures Operations, Lays Off 20 Percent of Its Workforce

Udacity, the $1 billion online education startup, has laid off about 20 percent of its workforce and is restructuring its operations as the company's co-founder Sebastian Thrun seeks to bring costs in line with revenue without curbing growth, TechCrunch has learned. From the report: The objective is to do more than simply keep the company afloat, Thrun told TechCrunch in a phone interview. Instead, Thrun says these measures will allow Udacity from a money-losing operation to a "break-even or pro...
Tags: Tech, CMO, Udacity, Sebastian Thrun, Thrun, Udacity Restructures Operations Lays Off


Udacity restructures operations, lays off 20 percent of its workforce

Udacity, the $1 billion online education startup, has laid off about 20 percent of its workforce and is restructuring its operations as the company’s co-founder Sebastian Thrun seeks to bring costs in line with revenue without curbing growth, TechCrunch has learned. The objective is to do more than simply keep the company afloat, Thrun told TechCrunch in a phone interview. Instead, Thrun says these measures will allow Udacity from a money-losing operation to a “break-even or profitable com...
Tags: Google, TC, Real Estate, Layoffs, Education, China, San Francisco, Tech, CMO, X, United States, Brazil, Mountain View, Airbus, Audi, Udacity


It probably won’t be long before Team Gizmodo savages its new owner

Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. A few comments about comments: In a letter sent out to Wall Street Journal subscribers last night, Editor-in-Chief Matt Murray writes, “This week, we are introducing initial steps that will pave the way for audience conversations that more of you may be interested in reading and pe...
Tags: Texas, Boston, Advertising, CMO, Kanye West, Say Media, Rolling Stone, Gizmodo, Wall Street Journal, Jalopnik, WSJ, Gawker Media, Murray, Woodstock, Univision, Hearst


A cannabis CMO on why big agencies won’t work with him: Marketer’s Brief Podcast

Kevin George runs marketing for Harvest Health and Recreation, one of the largest vertically integrated cannabis companies in the U.S. With brands like Cru and Evolab, the Arizona-based company is poised to get a major chunk of the more than $20 billion that U.S. consumers are expected to spend on legal cannabis within three years. But George, who took the chief marketing job in January, has a hard time getting big agencies to work for him. “No holding company will buy media for me because th...
Tags: Congress, Colorado, Massachusetts, Advertising, Elizabeth Warren, CMO, Bloomberg, Arizona, Mike Russell, WPP, George, Publicis Groupe, Omnicom, Beam Suntory, Cory Gardner, IPG


Centerbridge to buy IBM’s marketing platform and commerce software offerings

Centerbridge Partners LP has agreed to acquire IBM‘s marketing platform and commerce software offerings. No financial terms were disclosed. The deal is expected to close in mid-2019. PRESS RELEASE NEW YORK & ARMONK, N.Y.–(BUSINESS WIRE)–Centerbridge Partners, L.P. (“Centerbridge”) and IBM (NYSE: IBM) today announced a definitive agreement under which funds advised by affiliates of Centerbridge will acquire IBM’s marketing platform and commerce software offerings (the “Company”). The transaction ...
Tags: New York, New York City, Trends, Tech, CMO, Ibm, Company, The Company, Simpson, Mark Simpson, Maxymiser, PE Deals, Centerbridge, Centerbridge Partners LP, Centerbridge Partners L P Centerbridge, London Centerbridge


Food For Thought: How Hopper Intends To Change Online Travel | By Martin Soler

Brand building versus performance marketing is a major issue in the hotel industry. Very few hotel companies are actually building brands. Performance only has been in the DNA of hotel marketing for a while now, but nobody can beat the OTAs at performance marketing. And yet longevity lies in the brand. As the CMO of Hilton so graphically explained it, marketing needs to get off the sugar rush and start working on the protein. In the upcoming Hotel Yearbook on Digital Marketing I'll be cov...
Tags: Travel, CMO, Hilton, Martin Soler


Adidas signs Beyoncé. And Snapchat plugs a new ad network: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today A few days ago, Adidas foreshadowed something big. “A new beginning,” the brand wrote on Instagram. Now we know what it is: Adidas just announced a major partnership with Beyoncé. And we understand why Adidas was hyping this so breathles...
Tags: Google, London, Beyonce, Instagram, Advertising, Los Angeles, CMO, Adidas, Pandora, Paris, Elton John, Brunei, Hasbro, Cbs, John Legend, Adweek


Hasbro poaches Wunderman Global CMO Jamie Gutfreund

Jamie Gutfreund, global CMO at Wunderman Thompson, is leaving the agency to join toy maker Hasbro as its first-ever chief experience officer, the company said Thursday. It’s unclear who will replace Gutfreund at Wunderman Thompson. Hasbro says Gutfreund will oversee several of the company’s global marketing functions, including its internal creative agency, Global Consumer Insights and its media team. Gutfreund will look to grow Hasbro brands such as Nerf, Play-Doh, G.I. Joe and My Little Pon...
Tags: Advertising, Disney, CMO, Hasbro, WPP, Brian Goldner, Gutfreund, Jamie Gutfreund, Wunderman CEO Mark Read, Wunderman Global, Wunderman Thompson, Wunderman Thompson Hasbro, Global Consumer Insights, Little Pony Gutfreund, Fortnite Overwatch


‘This is Your Life in Silicon Valley’: NYT’s Mike Isaac discusses his upcoming Uber book, Leaks from Facebook and More

Welcome to this week’s transcribed edition of This is Your Life in Silicon Valley. We’re running an experiment for Extra Crunch members that puts This is Your Life in Silicon Valley in words – so you can read from wherever you are. This is your Life in Silicon Valley was originally started by Sunil Rajaraman and Jascha Kaykas-Wolff in 2018. Rajaraman is a serial entrepreneur and writer (Co-Founded Scripted.com, and is currently an EIR at Foundation Capital), Kaykas-Wolff is the current CMO at Mo...
Tags: Facebook, Tech, CMO, Mozilla, Silicon Valley, David White, Travis Kalanick, Bay Area, Mike Isaac, Mike, Isaac, Rajaraman, Sunil, Kara Swisher, Libby Schaaf, Sam Lessin


The way we buy and sell branded content is broken. Here’s how to fix it

A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the reads came flowing in. Everyone involved -- advertiser, agency and publisher -- was thrilled. But when I tried to recreate the campaign (and its accompanying success) this year, it barely made a blip. So, ...
Tags: Facebook, Advertising, CMO


Papa John’s Names Subway’s Karlin Linhardt Global CMO

Papa John's is getting a new marketing chief. The pizza chain has announced the appointment of Karlin Linhardt as its new global CMO. Linhardt is filling a position that has been vacant during a tumultuous time for the brand; former CMO Brandon Rhoten departed last May after just a year in the job. From early...
Tags: General, Advertising, CMO, John, Brandon Rhoten, Linhardt, Karlin Linhardt, CMO Report, Karlin Linhardt Global CMO


Don’t sign anything: Advice when hospital administration has you against the wall

If you think you are the only one being threatened by the chief medical officer (CMO) and/or the medical executive committee (MEC) think again. If you’re thinking it is going to get better or that they have your best interests in mind, also think again. You are in an unfortunate and common situation happening throughout […] Find jobs at Careers by KevinMD.com. Search thousands of physician, PA, NP, and CRNA jobs now. Learn more.
Tags: Health, CMO, Practice Management, Mec, Physician, PA NP, CRNA