Posts filtered by tags: CMO[x]


 

Deputy CMO says normal life will not resume for six months

Dr Jenny Harries, deputy chief medical officer for England has said normal life will not resume for at least six months. Her warning at today’s coronavirus press conference came as the government announced that the number of deaths from COVID-19 in the UK reached 1,228.
Tags: UK, England, News, CMO, Jenny Harries, COVID


‘Angry Birds: Summer Madness’ Series Will Flap Its Way Over to Netflix in 2021

Netflix is about to go to the birds. The streaming service has teamed up with Rovio Entertainment and a kid-friendly entertainment studio called CAKE and announced that an animated Angry Birds TV series is coming to the streaming service next year, complete with a “fresh new look” you can see in the first image above. Those of you who are keeping a close eye on timeline of the Angry Birds media franchise might be surprised where this show lands on it. Read on for all of the details. Angry B...
Tags: Chuck, Comedy, Television, Movies, CMO, Netflix, Animation, Angry Birds, Rovio, Rovio Entertainment, Angry Birds: Summer Madness, Ville Heijari Rovio


The coronavirus is upending advertising. Top marketers at Toyota, Burger King, and Hippo reveal how they're changing their ad strategies to keep up.

As the coronavirus spreads across the world, chief marketing officers are scrambling to pull and rework their ad campaigns. CMOs are fearful that consumers will punish them if they appear tone deaf in a time of social distancing and economic uncertainty. The exercise can mean combing through tons of creative and even scrapping ads, even if it means eating the cost. Click here for more BI Prime stories. Toyota was going full speed ahead with a March sales campaign featuring TV ads touting exte...
Tags: Google, UK, America, Trends, CMO, Diamond, Marriott, Toyota, Burger King, Kfc, Mindy Grossman, Arne Sorenson, Anheuser Busch, Gupta, Toyota North America, Fernando Machado


Evonik named Champion CMO across all six eligible categories

Evonik, one of the world’s largest and most specialized CMOs for APIs, HPAPIs and advanced intermediates, today announced it was one of only a few companies to have received a special Champion award across all six eligible categories at the 2020 Life Science Leader CMO Leadership Awards.
Tags: Health, CMO, Evonik


Can Your Business Thrive Despite Economic Challenges Like Coronavirus?

by Paul Sparrow, Area Managing Partner & CMO with Chief Outsiders Before the appearance of the coronavirus it was  easy to believe that the cash will just keep on flowing. Banks, the Fed, and politicians painted a picture that there’s no end in sight for the rolling good times.  Meanwhile, cable news, blogs, websites – and sometimes even Google searches – fed the “confirmation bias” that everything will be just fine. But now the alarming news regarding the spread of the coronavirus and its impa...
Tags: Google, Startups, Business Growth, CMO, Private Equity, PAUL, ITR, Business Challenges, Business Advice, Thinking Aloud, ITR Economics, Paul Sparrow, Coronavirus, Paul Sparrow Area Managing Partner CMO, Banks the Fed


Diageo Names New CMO and North American President

British beer, wine and spirits manufacturer Diageo said today that it is preparing to undergo two executive leadership changes, both effective July 1. The producers of Johnnie Walker, Crown Royal, Smirnoff, C?roc, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness will say goodbye to Diageo president North America Deirdre Mahlan and CMO Syl Saller, who...
Tags: Advertising, CMO, Diageo, North America, Guinness, CPG, Leadership & Talent, Syl Saller, Morgan Baileys Don Julio Tanqueray, Deirdre Mahlan, Diageo Names New CMO


Shashi Bellamkonda Joins Leap As Head of Marketing

Shashi Bellamkonda is joining Leap, the digital point of sale solution for home service businesses, as the company’s new Vice President of Marketing. This union brings together a leader in the small business marketing space with an exciting startup that wants to make a major impact for home service providers. Shashi Bellamkonda Joins Leap As Head of Marketing Bellamkonda has more than 18 years of experience working with small businesses and technology companies. For example, he has previously...
Tags: Sales, CMO, Georgetown, HVAC, Leap, Small Business Trends, Small Business News, Shashi Bellamkonda, Bellamkonda, Leap Bellamkonda, Joining Leap


How to Select the Best Media Monitoring Solution for Your Company

Media monitoring solutions are not one size fits all. There are dozens of providers and even more use cases, so start by figuring out what you want your media monitoring platform to do.   Are you looking to track traditional and social or are you looking for strategic insights? When it comes to monitoring, measurement and evaluation, listening for business intelligence is very different to monitoring for mentions, so know your priorities. Before you start, ask the CEO or the CMO what success l...
Tags: Instagram, Seo, CMO, Social Media Marketing, Lee, Kai Fu Lee, Katie Paine, Paine Publishing, Jonny Bentwood Global Head of Data Analytics


A look at some non-coronavirus-related marketing news—yes, it exists: Marketer’s Brief

The FDA runs campaign for a new nutrition facts panel, Dollar Shave Club targets women, Tom Brady’s brand hires a CMO and GM gets a new chief comms exec.  
Tags: Advertising, CMO, Gm, Tom Brady, Fda, Dollar Shave Club


Amazon is suspending all shipments other than medical supplies and household staples to its warehouses amid coronavirus crisis — read the memo it just sent sellers (AMZN)

Amazon told sellers on Tuesday that it's suspending shipments of all nonessential products to its warehouses to deal with the increased workloads following the coronavirus outbreak. Amazon is now prioritizing medical supplies, household staples, and other high-demand products to its warehouses until April 5. "We are temporarily prioritizing household staples, medical supplies, and other high-demand products coming into our fulfillment centers so that we can more quickly receive, restock, and d...
Tags: Amazon, South Korea, US, Trends, CMO, Beverly Hills, Jeff Bezos, Coupang, Business Insider, Yates, AMZN, Steven Yates, Business Insider On Monday Amazon


Amazon is suspending all shipments other than medical supplies and household staples amid coronavirus crisis — read the memo it just sent sellers (AMZN)

Amazon told sellers on Tuesday that it's suspending shipments of all non-essential products to its warehouses to deal with the increased workloads following the coronavirus outbreak. Amazon is now prioritizing medical supplies, household staples, and other high-demand products to its warehouses until April 5. "We are temporarily prioritizing household staples, medical supplies, and other high-demand products coming into our fulfillment centers so that we can more quickly receive, restock, and ...
Tags: Amazon, US, Trends, CMO, Beverly Hills, Jeff Bezos, Business Insider, Yates, AMZN, Steven Yates, Tjernlund


Critical Cybersecurity Tips for Marketers in 2020

If you're a marketer and feeling a little left out of the cybersecurity equation, you're not alone. Only a paltry 22% of companies include a CMO on their incident-response team in the event of a data breach. Considering the capacity for a company's marketing department to inadvertently create a breach through poor data handling habits or ignorance of good cybersecurity habits, you'd think including the CMO in security matters would be a higher priority. Maybe it's time for marketers to educat...
Tags: California, Advertising, US, CMO, United States, Vpn, Inc, General Data Protection Regulation, Nahla, Nahla Davies, Samsung Time Warner Netflix


At The Edge Of Inflection

Rita Gunther McGrath was a headline speaker at our Best Global Brands forum at New York’s Nasdaq. She also gave us an exclusive interview to expand on her ideas about change, inflection points and why melting snow can help understand your brand. My latest book, Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen asks the question: how do you think about your brand strategy in a world that no longer has sustainable competitive advantage to rely on? Put simply, what...
Tags: Facebook, New York, Youtube, Advertising, Brands, CMO, Intel, Wall Street Journal, Harvard Business Review, Amazon Web Services, Michael Dubin, Andy Grove, Steve Blank, Gillette, Rita, Rita Gunther McGrath


The Tenured CMO’s Survival Guide

Some CMO’s only expect to be in their position between 36-43 months. For those that are in for the long haul – at least 6-8 years – there are key initiatives beyond short term sales that must be tackled. You can’t wait these out. The “tenured” CMO is the one who has made it past the first 12 months that for one reason or another kicks out a lot of ‘bad fits.’ If you have made it that far presumably you can assimilate to the culture of the place. You have also figured out how to sustain or impro...
Tags: Craigslist, Digital Transformation, CMO, Unilever, Wanderful Media, B2b, Dollar Shave Club, Branding, Best Practices, Interactive Marketing, CMG, Consumer Marketing, Acxiom, MarTech Today, Brand Strategy, Data & Insights


From execs to budtenders, over 2,800 people have lost their jobs in cannabis. We're keeping track of all the cuts across the industry here.

Cannabis companies have been hit with a wave of layoffs, amounting to over 2,800 jobs lost across both startups and public companies. The job cuts come amid a broader downturn in the sector. One index of marijuana stocks lost about 50% of its value in 2019. On the private side, a tight funding environment has made it difficult for growth-stage cannabis startups to raise capital. Click here for more BI Prime stories, and subscribe to our weekly cannabis newsletter, Cultivated. The once red-hot...
Tags: Colorado, California, Kentucky, Ipo, Massachusetts, US, Toronto, San Francisco, Trends, CMO, Colombia, Canada, Denmark, Fidelity, South America, Goldman Sachs


5 Lessons Burger King Learned by Unleashing the Moldy Whopper

In my view, a good CMO needs to be doing two things at the same time. First, you need to drive sales. I doubt any CMO will last too long if the brand is tanking in sales. Second, you need to make your brand "future-proof." The general rule is that the pressure you will get...
Tags: Advertising, CMO, Voice, Food & Beverage, Data & Insights


The new head of You & Mr. Jones' Oliver launched Revlon's internal ad agency. She explains why ad agencies should be scared of her new firm.

You & Mr. Jones' Oliver, a company that builds in-house ad agencies for clients like Unilever and Adidas, hired Kristi VandenBosch as US president to help expand in North America. VandenBosch, who worked at agencies like TBWA\Chiat\Day in addition to launching Revlon's internal agency, said the in-housing trend is not slowing. She said ad agencies should fear companies like hers more than consulting firms such as Accenture and Deloitte. At the same time, she said in-house teams can never compe...
Tags: Apple, London, Microsoft, US, Trends, CMO, Unilever, Adidas, Intel, Kendall Jenner, Deloitte, Accenture, North America, Kennedy, Jones, WPP


Meet the 10 VMware power players helping turn the legacy tech company into a major powerhouse in the cloud computing wars (VMW)

VMware emerged as an important player in enterprise tech, with its pioneering virtualization software technology which businesses to tap disparate computer systems as one network and using computing power based on their needs. The company, under CEO Pat Gelsinger, has been aggressively expanding the reach of its technology in the cloud where it is now considered a key partner by most players in that arena, led by Amazon, Oracle and Microsoft. Here are the 10 of the key VMware executives who ar...
Tags: Apple, Google, Amazon, Microsoft, San Francisco, Trends, CIO, CMO, Cisco, Aol, Dell, Symantec, Broadcom, Sap, Idc, Vmware


From execs to budtenders, over 2,600 people have lost their jobs in cannabis. We're keeping track of all the cuts across the industry here.

Cannabis companies have been hit with a wave of layoffs, amounting to over 2,600 jobs lost across both startups and public companies. The job cuts come amid a broader downturn in the sector. One index of marijuana stocks lost about 50% of its value in 2019. On the private side, a tight funding environment has made it difficult for growth-stage cannabis startups to raise capital. Click here for more BI Prime stories, and subscribe to our weekly cannabis newsletter, Cultivated. The once red-hot...
Tags: New York, Colorado, California, Kentucky, Ipo, Massachusetts, US, Toronto, San Francisco, Trends, CMO, Colombia, Canada, Arizona, Denmark, Fidelity


Meet the 10 top executives who are helping VMware CEO Pat Gelsinger transform the tech giant into a cloud powerhouse (VMW)

VMware emerged as an important player in enterprise tech, with its pioneering virtualization software technology which businesses to tap disparate computer systems as one network and using computing power based on their needs. The company, under CEO Pat Gelsinger, has been aggressively expanding the reach of its technology in the cloud where it is now considered a key partner by most players in that arena, led by Amazon, Oracle and Microsoft. Here are the 10 of the key VMware executives who ar...
Tags: Apple, Google, Amazon, Microsoft, San Francisco, Trends, CIO, CMO, Cisco, Aol, Dell, Symantec, Broadcom, Sap, Idc, Vmware


Paper company stamped rebrand with humor, commitment to customers

Empowering employees, says Case Paper's CMO, helps company to exceed consumer expectations.
Tags: Advertising, CMO


Labor targets Scott Morrison over 'trust' and economy – politics live

The economy holds the headlines as the government inches closer to releasing its stimulus package in response to coronavirus. All the day’s events, live 10.24pm GMT The CMO has given the latest statistics on infections. He says there are now more than 90,000 cases globally, and 3,078 deaths. Italy has 2,036 cases, Iran 1,501 cases and 66 deaths, Korea 4,212 cases, France 178, Germany 157. Australia has 40 cases, with 15 in NSW. Brendan Murphy notes again that Iran is likely significantly un...
Tags: Australia, France, China, Germany, CMO, Australia news, Iran, Infectious Diseases, Coalition, Australian politics, Italy, Korea, Labor party, Liberal party, Scott Morrison, Australian economy


From execs to budtenders, 2,000 people have lost their jobs in cannabis. We're keeping track of all the cuts across the industry here.

Cannabis companies have been hit with a wave of layoffs, amounting to over 2,000 jobs lost across both startups and public companies. The job cuts come amid a broader downturn in the sector. One index of marijuana stocks lost about 50% of its value in 2019. On the private side, a tight funding environment has made it difficult for growth-stage cannabis startups to raise capital. Click here for more BI Prime stories, and subscribe to our weekly cannabis newsletter, Cultivated. The once red-hot...
Tags: New York, Colorado, California, Kentucky, Ipo, Massachusetts, US, Toronto, San Francisco, Trends, CMO, Colombia, Canada, Arizona, Denmark, Fidelity


New US president of the company that built Unilever's ad agency explains why in-housing is a greater threat to ad agencies than consultancies

You & Mr. Jones' Oliver, a company that builds in-house ad agencies for clients like Unilever and Adidas, hired Kristi VandenBosch as US president to help expand in North America. VandenBosch, who worked at agencies like TBWA\Chiat\Day in addition to launching Revlon's internal agency, said the in-housing trend is not slowing. She said ad agencies should fear companies like hers more than consulting firms such as Accenture and Deloitte. At the same time, she said in-house teams can never compe...
Tags: Apple, London, Microsoft, US, Trends, CMO, Unilever, Adidas, Intel, Kendall Jenner, Deloitte, Accenture, North America, Kennedy, Jones, WPP


From Facebook to Tesla, here are the lesser-known cofounders of some of the biggest tech companies in the world

Most of the world's most famous tech entrepreneurs had help building their companies. And while Mark Zuckerberg's and Steve Job's cofounders didn't all become household names, they're still credited with bringing Facebook and Apple to life. Tesla, for instance, had four cofounders, and none of them were Elon Musk.  And Jack Dorsey is one of four people who helped create Twitter. Visit Business Insider's homepage for more stories. When a tech company reaches a certain level of success, the nam...
Tags: Apple, Google, Amazon, Facebook, Mark Zuckerberg, Twitter, Elon Musk, Instagram, Microsoft, Steve Jobs, Ebay, Stanford, Singapore, Biz, US, NFL


Meet the 25 power players who are trying to turn around WPP, the world's biggest ad holding company

WPP, the largest ad holding company, has struggled to keep up as clients move more money toward digital platforms and consulting firms aggressively pitch their ability to transform businesses. CEO Mark Read, who took over from Martin Sorrell in 2018, has been making dramatic changes like agency mergers and C-suite hires. These are the 25 key people helping carry out his vision. This list is based on conversations with current and former WPP executives and insiders as well as hirings, earnings,...
Tags: Google, Amazon, Facebook, Europe, UK, New York, Cook, London, Microsoft, Africa, US, Trends, CMO, Nike, Unilever, Walmart


What the Workplace Revolution Looks Like

Work today is too often marred by disruption. The unintended result is reduced output and general frustration by all involved. Worst of all, the quality of the work generally worsens as the number of distractions increases. According to the State of Work 2020 report from Workfront, workers face an average of 13.9 interruptions per day, and it can take workers 20 minutes to recover from a distraction. The same survey found employees spend less than half of their workweek (43% on average) on their...
Tags: Business, Management, CMO, Atlanta, Right Now, Mark Roberts, Workfront, Smelser, Search Discovery, Santino Vialpando, Andy Smelser


Buzzy biotech Moderna is 'looking at all options' to ramp up production just days after shipping the first potential coronavirus vaccine (MRNA)

A startup biotech is leading the race to develop a coronavirus vaccine, as the scientific community and drug industry scramble to identify treatments to halt the outbreak. On Tuesday, Moderna shipped the first batches of its experimental vaccine to the National Institutes of Health. US health officials will lead the first clinical trial, planning to test the vaccine for safety in healthy adults. While the NIH prepares to start that study, Moderna executives said they are "looking at all option...
Tags: US, Trends, CMO, Bill Gates, Nih, Wuhan, Zika, Johnson Johnson, National Institutes of Health NIH, Sanofi, Cambridge Massachusetts, Moderna, mRNA, Stéphane Bancel, National Institutes of Health US


Who's running Mike Bloomberg's secretive agency, Netflix's 'postmortem' emails, and Google's advertising push for Maps

Hi! Welcome to the Advertising and Media Insider newsletter. I'm Tanya Dua, a senior advertising reporter filling in for Lucia this week. If you're new to this email, sign up for your own here. Send me tips or feedback at [email protected] Before I get into the past week's news, a plug: We're publishingBusiness Insider's inaugural list of rising stars of brand marketing. Learn more and submit your ideas by Feb. 28 here and feel free to email me with any questions. Now, onto the news. As...
Tags: Google, Facebook, New York, NFL, Trends, CMO, Bloomberg, Netflix, Edelman, Google Maps, Donald Trump, Burger King, Coke, Viacom, Lucia, Hershey


Mirantis co-founder launches FreedomFi to bring private LTE networks to enterprises

Boris Renski, the co-founder of Mirantis, one of the earliest and best-funded players in the OpenStack space a few years ago (which then mostly pivoted to Kubernetes and DevOps), has left his role as CMO to focus his efforts on a new startup: FreedomFi. The new company brings together open-source hardware and software to give enterprises a new way to leverage the newly opened 3.5 GHz band for private LTE and — later — 5G IoT deployments. “There is a very broad opportunity for any enterpris...
Tags: Startups, TC, Facebook, Internet Of Things, Technology, Tech, CMO, Computing, Openstack, Devops, Lte, 5g, Mobile Technology, Mirantis, Kubernetes, Open Source Hardware