Posts filtered by tags: CMO[x]


 

Somewhere Good just raised $3.75M to make your somewhere good

Nearly every social media experience today is built on the same premise: Humans identify with individuality. Users create a profile, upload an avatar picture, write a short biography and can then scream into the ether to other users on behalf of their digitally sculpted selves. Naj Austin, the founder behind Ethel’s Club, built Somewhere Good last year on an entirely different premise. She believes that humans crave collectivism more than individualism in a post-COVID world. So she’s in the proc...
Tags: Google, Social, Startups, TC, Apps, Tech, CMO, Mit, Austin, Ellen Pao, True Ventures, Angela Davis, Gabrielle, Ethel, Recent Funding, Ethel 's Club


Discord’s new CMO discusses racism, rebranding—and a more-vibrant 'blurple'

Online chat platform aims for inclusivity in its latest brand refresh, led by industry veteran Tesa Aragones.
Tags: Advertising, CMO


Is Your Business Prepared? The Importance of Business Continuity Plans

Change is inevitable and in the face of change, business continuity can mean the difference between success and failure. Below we’ll discuss the importance of a business continuity plan, how to implement one, and what to consider.  Adaptability breeds success In business, as in life, to adapt is to survive. We live in a world where uncertainty is certain and so, adaptability is truly critical. It seems all too clear that things can shift in an instant, and if your business is not prepared, ...
Tags: Business, Management, CMO, Nadine, Right Now, Prodoscore, Nadine Malek Sarraf


Happy Money’s Sadira Furlow Shares Her Faith-fueled Leaps on the Path to CMO

Her current position at fintech start-up Happy Money may be Sadira Furlow's first-ever CMO role (and this her first-ever podcast!) but don't let the rookie fa?ade fool you. The 2020 Brand Genius honoree has a string of noteworthy career achievements under her belt, including viral Superbowl campaigns like Mountain Dew's "PuppyMonkeyBaby" and one of her...
Tags: Advertising, CMO, Puppymonkeybaby, C-Suite, Adweek Podcasts, CMO Moves, Sadira Furlow


Facebook advertisers are getting hit by Apple's privacy changes

Hi and welcome to Insider Advertising for May 14. I'm senior advertising reporter Lauren Johnson, and here's what's going on:First: Nominations for the most innovative chief marketing officers in the world are due on Monday. Submit your nominations here.Facebook advertisers feel Apple's hit.IPG wants to help CMOs build personal brands.Olivia Jade's influencer strategy.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media....
Tags: Apple, Verizon, Facebook, Hbo, Media, Advertising, Newsletter, Trends, CMO, Bloomberg, Kourtney Kardashian, Los Angeles California, Newsletters, Tanya, R, IPG


Industry Leaders Saw an Elevated Role for Marketers Over the Last Quarter, According to New Survey

Ahead of today's CMO Summit, Adweek reached out to participating marketers to get a better understanding of how this past year has affected--and continues to affect--their role within organizations. The responses of more than 60 professionals offers insight into what the last three months have meant for marketing trends--and for the most part, things are...
Tags: Advertising, CMO, Adweek Intelligence


How Diversity, Equality, and Inclusion Drives Sustainability with Encantos CEO

As part of the CMO Reboot Playbook: Activating Brand Purpose, Encantos' Chief Executive Officer and Co-Founder Steven Wolfe Pereira discusses the concept of ikigai ("one's reason for being") and how he used it as a driving force to focus his company on the sustainability of people. Check out more plays from top CMOs and brand...
Tags: Advertising, CMO, Premium, Steven Wolfe Pereira, CMO Reboot Playbooks


The Age Of Human-Centric B2B Brands

B2B enterprise has always felt like a second cousin to popular consumer brands like Pepsi, Apple, Nike and Beyoncé. B2B markets are more niche, their budgets typically smaller and B2B products and services are not always influenced by popular media. This has resulted in B2B brands assuming a second class status that is not always accurate. In truth, the wall between consumer and B2B has been dissolving for years. Blendtec threw ridiculous objects into their industrial blenders and chopped wei...
Tags: CMO, Neil Young, Pixar, Branding, Blendtec, Patrick Hanlon, Brand Research Brand Strategy Brand Licensing, Business to Business (B2B, Andeer, Pepsi Apple Nike, YouTube Salesforce, Mark Andeer, Rawcube, Blake Project Helps B2B Brands Craft


Keap Debuts New Functions, Uses for Its Small Business Tool

Small business automation is picking up speed this year.  And a company that’s already tweaked its automation tools are at it again. Keap’s new updates to Easy Automations include automatic invoice follow-ups. “Keap is an all-in-one sales and marketing automation platform. We combine CRM, marketing automation, sales automation and eCommerce, ” says Scott Martineau, co-founder and CMO of Keap. “Keap helps small businesses automate repetitive tasks to save time, increase sales and eliminate busin...
Tags: Sales, CMO, Martineau, Small Business News, Keap, Scott Martineau, Keap Keap, Easy Automations, Keap Updates Automation Tools


Apptopia raises $20M to expand its competitive intelligence business beyond mobile

Boston-based Apptopia, a company providing competitive intelligence in the mobile app ecosystem, has closed on $20 million in Series C funding aimed at fueling its expansion beyond the world of mobile apps. The new financing was led by ABS Capital Partners, and follows three consecutive years of 50% year-over-year growth for Apptopia’s business, which has been profitable since the beginning of last year, the company says. Existing investors, including Blossom Street Ventures, also participated i...
Tags: Apple, Google, Amazon, Mobile, Facebook, Apps, Boston, Funding, Tech, CMO, Bloomberg, Google Analytics, Mobile Apps, App Stores, Vpn, Andreessen Horowitz


BlueTriton Brands’ First Ad Campaign Addresses the Problem of Bottled Water

Yumi Clevenger-Lee, evp and CMO of BlueTriton Brands, knows what shoppers are thinking: Bottled water contributes to plastic waste, which harms the planet. Nobody, however, wants it to be this way. "People want to take action and help solve these problems, but they're also looking for brands to help lead and offer solutions," Clevenger-Lee said....
Tags: Advertising, CMO, CPG & Grocery, Yumi Clevenger Lee, BlueTriton Brands, Clevenger Lee


Jacob’s Pillow – Chief Marketing Officer

The Chief Marketing Officer (CMO) is a newly instituted role to lead the Marketing and Patron Services divisions, and will provide innovative, audience-centric leadership as a crucial member of the Jacob’s Pillow Executive Team. Position Profile About Jacob’s PillowJacob’s Pillow, a National Historic Landmark and recipient of the National Medal of Arts, is a year-round center for dance and home to America’s longest-running international dance festival located in the beautiful Berkshires ...
Tags: Art, Usa, New York, Jobs, Boston, New York City, America, CMO, Pillow, Jacob, Western Massachusetts, Executive Team, Marketing and Communications, George Carter, Director of Marketing and Communications, Tom O'Connor


Sustainability as a Driver for Growth with Danone Waters’ Chief Growth Officer

As part of the CMO Reboot Playbook: Activating Brand Purpose, Arancha Cordero, SVP, Chief Growth Officer for Danone Waters, shares a play on how sustainability can drive simultaneous change for both the environment and the business and how its marketing can be just as exciting as it is for any other industry. Check out more...
Tags: Advertising, CMO, Sustainability, Premium, CMO Reboot Playbooks, Danone Waters, Arancha Cordero


Moving from a Transactional Sponsorship to Transformative with Women’s Sports Foundation CMO

As part of the CMO Reboot Playbook: Activating Brand Purpose, Women's Sports Foundation CMO Aleia Taylor shares how the foundation is working with its corporate partners to achieve change, have a deeper impact and move from transactional sponsorships to transformative ones. Check out more plays from top CMOs and brand leaders here. This transcript has...
Tags: Advertising, CMO, Premium, CMO Reboot Playbooks, Women 's Sports Foundation CMO, Sports Foundation CMO Aleia Taylor


Making Commitments and Setting New Standards with Moët Hennessy CMO

As part of the CMO Reboot Playbook: Reimagining Brand with Purpose, Billy Paretti, CMO, Belvedere Vodka - Mo?t Hennessy discusses how the luxury brand infused innovation, purpose, and sustainability into their company's vision. Check out more plays from top CMOs and brand leaders here. This transcript has been edited by Adweek and may not reflect...
Tags: Advertising, CMO, Adweek, Premium, Hennessy, Moet Hennessy, CMO Reboot Playbooks, Billy Paretti


How Duolingo became a $2.4B language unicorn

At the heart of Duolingo is its mission: to scale free education and increase income potential through language learning. However, the same mission that has helped it grow to a business valued at $2.4 billion with over 500 million registered learners, has led to tensions that continue to define the business. How do you survive as a startup if you don’t want to charge users? How do you design a startup that isn’t too hard to lose people, but isn’t too easy to compromise education? How do you bala...
Tags: Startups, TC, Elon Musk, Boston, Tech, CMO, Tesla, Yale, Mary Barra, Gm, SEC, Bill, EC, Argo, Edtech, Duolingo


Extra Crunch roundup: How Duolingo became an edtech leader

The pandemic has just pushed edtech mainstream, but language-learning startup Duolingo had already spent the past decade figuring out how to build a successful edtech app. In our latest installment of the EC-1 series, Natasha Mascarenhas goes deep with the company to understand how it found product-market fit, then figured out how to grow like a consumer tech startup and monetize like a SaaS startup. After a record 2020, the Pittsburgh-based company also opened up about its plans for the future,...
Tags: Startups, TC, Apps, Utah, Education, Ipo, Boston, Tech, CMO, Bloomberg, Paypal, United States, Nba, Square, Holland, SEC


The D’Amelio sisters hook up with Hollister and IHOP responds to Adam Sandler: Trending

This week’s marketing winners, losers and newsmakers... Winner Culture Brands, a small agency that is only four years old, picked up some major momentum this week when Hyundai Motor America tapped it to be its African American agency of record. The Maryland-based shop will get a broad remit with a chance to weigh in on everything from marketing strategies and experiential to consulting on media buys. More here. Loser This week’s loser is the U.S. consumer. Not only did the econom...
Tags: New York, Maryland, Advertising, CMO, Hollister, Adam Sandler, Shah, Ihop, Abercrombie, Simmons, Applebee, Gonzalez, Keene, Long Island New York, Saucony, TBWA


Molson Coors’ CMO and DDB’s Top Creative Forged a Partnership in Crisis—and Haven’t Slowed Since

Molson Coors' chief marketing officer, Michelle St. Jacques, famously took the reins at the beer giant a day after Anheuser-Busch ran multiple Super Bowl ads blasting Miller and Coors for using corn syrup as a fermentation base in their beer--something that experts argue is irrelevant to the final product. It was amid the flurry of...
Tags: Advertising, CMO, Beer, Miller, Anheuser Busch, Coors, DDB, Molson Coors, Leadership & Talent, Michelle St Jacques, Spirits & Cannabis


Personal skin problems leads founder to launch skincare startup Nøie, raises $12M Series A

Inspired by his own problems with skin ailments, tech founder Daniel Jensen decided there had to be a better way. So, using an in-house tech platform, his Copenhagen-based startup Nøie developed its own database of skin profiles, to better care for sensitive skin. Nøie has now raised $12m in a Series A funding round led by Talis Capital, with participation from Inventure, as well as existing investors including Thomas Ryge Mikkelsen, former CMO of Pandora, and Kristian Schrøder Hart-Hansen, for...
Tags: TC, Europe, Tech, CMO, Ceo, Pandora, Copenhagen, Jensen, Talis Capital, Nøie, Daniel Jensen, Thomas Ryge Mikkelsen, Kristian Schrøder Hart Hansen, LEO Pharma 's Innovation Lab Nøie, Beatrice Aliprandi


The Daily Crunch: Peloton share price falls 14% after product recall and data breach; CEO apologizes

To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, subscribe here.  Hello friends and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package. Today’s entry marks the third time the new crew and I have put this note together for you. Frankly, it’s been a blast. We also want to improve the missive over time. So! Shoot me a note directly with your feedback. Turning to tod...
Tags: Apple, Google, TC, Facebook, Lyft, Uber, Microsoft, San Francisco, Tech, CMO, Kendrick Lamar, Ibm, Brian, EC, Sarah, Emergence Capital


One CMO’s honest take on the modern chief marketing role

Daniel Incandela Contributor Share on Twitter Daniel Incandela is the chief marketing officer of Terminus, an ABM platform that powers high-performing go-to-market teams. There’s no shortage of commentary around the chief marketing officer title these days, and certainly no lack of opinions about the role’s responsibilities and meaning within a company. There’s a reason for that. CMO is the shortest tenured C-suite role — the ...
Tags: Startups, Column, Marketing, Tech, CMO, Product Marketing, Brand Management, EC Column, EC Marketing Tech, Daniel Incandela


Seeking nominations for the most innovative chief marketing officers in the world in 2021

Snap chief marketing officer Kenny Mitchell Snap We're seeking nominations for Insider's sixth annual list of the most innovative CMOs in the world. They're coping with seismic changes facing the ad industry and finding new ways to reach consumers. Submit your ideas by 9 a.m. ET on May 17. See more stories on Insider's business page. Insider is seeking nominations for Insider's sixth-annual list of the most innovative CMOs in the world, and we want to hear from you.Su...
Tags: Google, Media, Advertising, Marketing, Trends, CMO, Retail, Advertising Agencies, Kenny Mitchell, Tanya Dua, Most Innovative CMOs, CMO List


Hyundai’s Angela Zepeda on the Creative “Side Hustle” of Today’s CMO

Hyundai's CMO Angela Zepeda never saw it coming. She never anticipated becoming a brand CMO, having spent the majority of her career on the agency side--most recently at INNOCEAN USA as lead on the Hyundai account. And while she always saw herself going down the path of a COO role, it was that operational expertise...
Tags: Advertising, CMO, Automotive, Hyundai, Innocean USA, Angela Zepeda, CMO Moves


Getting Closer to Consumers Through In-House Data With Pepsi’s CMO

As part of the CMO Reboot Playbook: Realigning Resources for a Modern Marketing Support Mix, Pepsi CMO Greg Lyons shares how Pepsi uses in-house data to build authentic relationships with their customers. Check out more plays from top CMOs and brand leaders here. THE CHALLENGE As marketers, we're on a journey to make better decisions...
Tags: Advertising, CMO, Premium, Pepsi, Greg Lyons, CMO Reboot Playbooks


NBCUniversal and State Farm on Their Partnership During the Pandemic

The decades-long relationship between insurer State Farm and entertainment conglomerate NBCUniversal came in handy during the early days of the pandemic. Both companies were searching for the right approach to advertising and programming in the wake of a global pandemic. To discuss that partnership, Josh Feldman, the CMO of NBCUniversal's advertising sales and partnerships, and...
Tags: Advertising, Events, CMO, Nbcuniversal, State Farm, Josh Feldman


How a sending platform survived the pandemic

Sendoso CMO discusses the partnerships that helped clients stay in front of customers and prospects.
Tags: Advertising, CMO


A Disaster Recovery Primer for SMBs

Regardless of size, every business gets hurt when downtime strikes. Small and medium businesses (SMBs) take a big hit when their systems go down. An ITIC study found that nearly half of SMBs estimate that a single hour of downtime costs as much as $100,000 in lost revenue, end-user productivity, and IT support. That’s why more and more by SMBs are adopting disaster recovery as a service (DRaaS). One study shows 34 percent of companies plan to migrate to DRaaS in 2021. Cloud-based backup and disa...
Tags: Business, Management, CMO, Right Now, Failover, Shridar Subramanian, Funtap Shutterstock, Shridar, Monosphere Inc, Backups Maximize Data Protection Data, Failback


Booking.com CMO on brand's pivot to local sights, and what comes next

A year ago, Booking.com, the Amsterdam-based travel and leisure portal, faced a Covid-led wipeout of its business. As the pandemic swept across the globe, the brand faced an unprecedented maelstrom. To survive, it cut its staff by a quarter and slashed its marketing budget to keep the business afloat while it rode out the storm.
Tags: Travel, CMO, Amsterdam


Hawke Ventures raises $5.6M to back digital marketing startups

Hawke Ventures, the investment arm of marketing consultancy Hawke Media, is announcing that it has closed its first $5.6 million venture fund. Managing Partner Drew Leahy acknowledged that the firm’s focus on marketing technology isn’t exactly in high demand among other VCs right now. “People are running away from martech […] but that’s our circle of confidence,” Leahy told me. “If you look at the biggest companies in the world, even Walmart now, they are all martech companies at the end of the ...
Tags: Startups, Facebook, Advertising Tech, NFL, CMO, Walmart, Venture Capital, Michael Brown, Leahy, Hawke, Holly, Jon, Conversational Commerce, Jeff Nicholson, VaynerMedia, Jill Zarin