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Many public relations pros at giant brands like Coke started out at agencies. These industry leaders and top recruiters shared tips on how to make the switch.

Many public relations practitioners cut their teeth at agencies, but in-house roles are considered to have a better work-life balance. Agency work and in-house work are fundamentally different, so making the switch for the first time can be difficult. In-house communications executives with agency experience and PR recruiters shared tips and advice on how to make the transition. Click here for more BI Prime articles. While many public relations professionals start out working at an agency, ma...
Tags: Rihanna, US, Samsung, Trends, Weber Shandwick, Hilton, Edelman, Canopy, Coca Cola, Kate Hudson, Gucci, Coke, WPP, Jdate, Coca Cola Company, Agency


I’d Like to Deprive the World of Water (to Make More Coca-Cola)

For her video “The Real Thing”, filmmaker Julianna Villarosa used footage of Coca-Cola’s famous “I’d Like to Buy the World a Coke” commercial ruined by pouring Coke on VHS and film copies to draw attention to the company’s water privatization practices in Chiapas, Mexico, where there’s a water shortage on. From the video: The Chiapas Highlands, one of Mexico’s wettest regions, has a water shortage. Many drink Coca-Cola, which is bottled nearby and often easier to find than clean water. On a...
Tags: Mexico, US, Coca Cola, Coke, Chiapas, Jason Kottke, Los Altos, San Juan Chamula, Chiapas Mexico, Vicente Fox, San Crist, Chiapas Highlands, Julianna Villarosa, Villarosa, Coca Cola bottling company Local, Coca Cola Mexico It all




The Mormon Church's secretive $100 billion fund revealed huge stakes in Apple, Google, and Microsoft. Here are its 10 biggest holdings.

The Mormon Church's mysterious $100 billion fund revealed huge stakes in tech companies. Ensign Peak Advisors had a $40 billion stock portfolio at the end of 2019, SEC filings show. It included $6 billion worth of shares in Microsoft, Apple, Alphabet, Amazon, and Intel. Ensign doesn't hold Coca-Cola or Starbucks, likely because it doesn't invest in caffeine stocks. Visit Business Insider's homepage for more stories. The Mormon Church's secretive $100 billion investment fund revealed massive s...
Tags: Microsoft, Softbank, Trends, Caesars Entertainment, Bloomberg, Intel, Mormon church, Starbucks, Coca Cola, Wall Street Journal, Journal, Philip Morris, Securities And Exchange Commission, UnitedHealth, Apple Google, Microsoft Apple


Coca Cola and Publicis Italy runs a campaign without the iconic coke bottle

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Tags: Advertising, Coca Cola, Publicis Italy


Why Marketers Need Stock Music (And Where to Find It)

Everyone knows video has taken center stage in digital marketing. And as more marketers start producing videos, the question becomes less "How do we do this?" or more "How do we do this well enough to stand out?" Making something memorable -- whether it's a video, a tagline, or a billboard -- is marketing's oldest and most critical mission. So how do you make a memorable video? The camerawork, lightning, script, and acting are all important. But there's one thing new video makers often ...
Tags: Youtube, Advertising, Budweiser, Coca Cola, Geoff, Acorns


The Real Thing

Using physical media (16mm, VHS) destroyed by Coca-Cola, “The Real Thing” contrasts the famous ad “I’d Like To Buy The World A Coke” with The Coca-Cola Company’s 2018 scandal: unconscionable water... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Videos, Music, Coca Cola, Coca Cola Company


Coca-Cola: Feel it

Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible. horizontal_resized.jpg   ...
Tags: Advertising, Coca Cola, Publicis Italy


Feel it

Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible. horizontal_resized.jpg   ...
Tags: Advertising, Coca Cola, Publicis Italy


Feel It in this Iconic Coke Ad From Publicis Italy

Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it.Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible.The campaign is now on air in several Central and Eastern European markets on OOH, Print and Social.CreditsPublicis Italy:Global Chief Creative Officer Pub...
Tags: Featured, Coca Cola, Advertising, Italy, Romania, Bulgaria, Food And Drink, Publicis, Roberto, Publicis Italy, Bruno, Romain, Gloria J, Stefano ZanoniCreative, Lorenza MontorfanoClient, Benedetta VirgaGroup


Palestinian Prime Minister: Trump’s Middle East Peace Proposal Will Be ‘Buried Very Soon’

(MUNICH) — The Palestinian prime minister lashed out Sunday at U.S. President Donald Trump’s proposal to end the Mideast conflict, saying it would be “buried very soon.” Speaking at the Munich Security Conference, Mohammad Shtayyeh said the U.S. plan was “no more than a memo of understanding between (Israeli Prime Minister Benjamin) Netanyahu and Trump.” Shtayyeh criticized the fact that the proposal would leave a future Palestinian state fragmented and with “no sovereignty,” allowing Israel to ...
Tags: News, White House, Israel, Uncategorized, Munich, Palestine, West Bank, Benjamin Netanyahu, Donald Trump, Coca Cola, Trump, Netanyahu, Mideast, Munich Security Conference, Benny Gantz, Onetime


How Kalixmotxo was invented

The most memorable things we come across when we travel often took a long, winding path to get to what they are today. This is Origin Story, a series that looks into the various influences that made the cultural touchstones we know today. In 1971, Coca-Cola debuted what is now considered one of the world’s most famous commercial. The advertisement features a catchy jingle about wanting to buy the world a Coke. On August 12, 1972, at 5:00 PM, according to local legend, a group of young merchan...
Tags: Travel, San Francisco, Spain, European Union, Cocktails, Wine, Jack, Coca Cola, Coke, Rioja, All, Shirley Temple, Pepsi, Basque Country, Palacios, Culinary Institute of America


Amazon is poised to disrupt grocers in an entirely new way — here's what that could look like

Amazon will reemerge as a major force in grocery this year as it opens a new non-Whole Foods grocery chain, rapidly expands its online pickup and delivery services, and adds new Amazon Go stores. As the company looks to the future of the grocery business, one key executive is thinking about the changing needs of millennials and Generation Z as they become parents. "These generations have always had access to the internet and mobile phones, there is an immediacy that has always been at their fi...
Tags: Amazon, Whole Foods, US, Los Angeles, Trends, Walmart, Aldi, New York Times, Ubs, Seattle, Coca Cola, Kroger, Amazon Fresh, Landry, Woodland Hills, Walmart Kroger


Harry's had plans to sell for $1.4 billion before the government moved to kill the deal. Some are speculating that its biggest rival could be partly responsible for the acquisition falling apart.

The acquisition of razor startup Harry's fell apart this week after a government agency sued to block the $1.4 billion sale to conglomerate Edgewell. The Federal Trade Commission argued that the buyout would have removed one of the most successful challengers in an already consolidated market. There's an argument being made that Proctor & Gamble, the razor market's champion, had a role in the deal falling apart. A source familiar with the Harry's acquisition said when Proctor & Gamble bought a...
Tags: Billie, Trends, Harry, Nielsen, Francis, Zillow, Coca Cola, Los Angeles Times, Federal Trade Commission, Trulia, Ftc, Gillette, Georgetown, Pepsi, Procter Gamble, Proctor Gamble


Death shrouds for Mars burial (no joke), algae skis, bacteria-built house, biobased food packaging, Coca-Cola, Absolut go paper, and more: The Digest’s Top 10 Innovations for the week of February 12th

We all will die eventually, but one burial-garment designer and one bioengineer are thinking of future human burials on Mars with a new death garment made of four 100% biodegradable layers from silk and they plan to run experiments in which they dissolve the Martian death garments using alkaline hydrolysis to ensure residues do not cause any toxicity issues for using the human compost for growing crops. In today’s Digest, let’s not get totally bummed out about getting buried on Mars with biobas...
Tags: Australia, Top Stories, Mars, Coca Cola, Hastings, The Digest, Pia Interlandi, J J Hastings, Interlandi


Critic Shatters Work at Zona Maco this Weekend

Critic Avelina Lésper is facing criticsm after shattering a glass portion of a piece by Gabriel Rico at Zona Maco this weekend, reportedly after she placed a can of Coca-Cola on the sculpture. “Although it seems to have been accidental and is irrelevant as to how it happened, the action of Ms. Lésper of getting too close to […]
Tags: Art, News, Coca Cola, Art News, Minipost, Zona Maco, Avelina Lésper, Gabriel Rico


Cherry Vanilla Coke has been a stealth hit for years. Now you can officially get it at the store

Coca-Cola knows what flavors you like to mix together at the soda fountain. Now it's bottling your favorite.
Tags: Cnn, Coca Cola, Cherry Vanilla Coke


This drink was a stealth hit. Now it's going official.

Coca-Cola knows what flavors you like to mix together at the soda fountain. Now it's bottling your favorite.
Tags: News, Stories, Coca Cola


Coke Cherry Vanilla has been a stealth hit for years. Now you can officially get it at the store

Coca-Cola knows what flavors you like to mix together at the soda fountain. Now it's bottling your favorite.
Tags: Cnn, Coca Cola, Coke Cherry Vanilla


San Francisco's iconic Transamerica Pyramid has sold for $711 million, its first sale in history

San Francisco's iconic Transamerica Pyramid has sold for $711 million to a New York developer. It's the first sale in the building's history since its construction in 1969. The pyramid will retain its name. The now-beloved Transamerica Pyramid was despised by many who opposed the addition of tall buildings to the cityscape back when it was constructed. The backlash contributed to office construction being limited in San Francisco, a measure that remains in today's crowded commercial and housin...
Tags: New York, San Francisco, Trends, Bloomberg, New York Times, Manhattan, Coca Cola, the City, San Francisco Chronicle, Financial District, Google Facebook, Transamerica Pyramid, TransAmerica, Sansome Street, Northwestern Mutual, Columbus Avenue


Benedictino: Wifi is down

Benedictino Water is presenting new flavors by showing how to keep calm in a chaotic office while you purify yourself. The water brand, part of Coca-Cola company, has been working with Hello Agency creating fun and frantic films for the different flavors. In this film, a girl is dancing gracefully while the whole office is in an absolute chaos after the Wifi went down.
Tags: Advertising, Coca Cola, Hello Agency


AT&T's WarnerMedia is seeking tougher payment terms from its ad agencies — and it shows why traditional agencies are in trouble

AT&T's WarnerMedia is seeking longer payment terms and reduced fees from its ad agencies as it looks for cost savings after the WarnerMedia acquisition, sources told Business Insider. Some agencies agreed to the reduced fees and longer payment terms in hopes of getting more work from WarnerMedia, sources say. The AT&T case is another example of how marketers have been stretching out the periods in which they pay their ad agencies. An AT&T spokesperson declined to comment, telling Business Insi...
Tags: Hbo, Time Warner, Trends, Diageo, Cnn, Warner, North America, Coca Cola, Turner, WPP, Business Insider, Fiat Chrysler, Martin Sorrell, Omnicom, Turner Warner Bros, WarnerMedia


Customer Insight-Driven Market Intelligence Means You Should Never Have to Market a Bad Product Again

It's no secret that most new products are unsuccessful. Even the biggest companies on earth struggle with product launches and experience flubs that cost them millions. According to , approximately 80 to 85 percent of all fast-moving-consumer-good (FMCG) launches fail in the marketplace. By other estimates, 95 percent of the more than 30,000 products launched each year fail. Many issues contribute to this discouraging failure rate, including high price points, bad product-launch timing, des...
Tags: Steve Jobs, Advertising, Cisco, Unilever, Commerce, Coca Cola, Fmcg, Netgear, Suzuki, Customer Insight Driven Market Intelligence Means, Market Research Market, Andy Pandharikar


4 Ways Behavioral Science Helps Create Brand Loyalty

How do we know our customers? By understanding that they’re human and that human decisions are driven by emotion. In his book Thinking, Fast and Slow, Daniel Kahneman establishes two parallel processes by which our brains make sense of the world. System One is fast, automatic and emotional. System Two is slow, deliberate and rational. Though we’re generally unaware of it, our emotional System One does a lot of our decision-making through a series of automatic cognitive shortcuts. This frees up c...
Tags: Business, Sales & Marketing, Coca Cola, Dove, Right Now, Daniel Kahneman, Pepsi, Maritz, Jeff Kreisler, Charlotte Blank, Ways Behavioral Science Helps Create Brand Loyalty, Sam McClure


All of the Super Bowl commercials, reviewed

First Quarter Quibi, “Bank Heist” BBH LA Score: A bank heist goes awry when the getaway driver is too distracted watching a Quibi video while he’s waiting for his accomplices. “I’ll be there in a Quibi,” he says, delighted by the “quick bite” content he’s watching on his phone. The video platform, from Jeffrey Katzenberg and Meg Whitman, doesn’t launch until April, when it plans to offer original content that can be consumed in 10 minutes or less on mobile, like when you’re on line a...
Tags: Amazon, Boston, Advertising, Disney, Walmart, Netflix, Porsche, Evans, Jeffrey Katzenberg, Hyundai, Coca Cola, Chris Evans, Red Sox, John Krasinski, Katie Couric, Taraji P Henson


Martin Scorsese Stars in Coca-Cola Energy Super Bowl Commercial, But Is It Cinema?

In case you haven’t heard, Coca-Cola has launched a new energy soft drink called Coca-Cola Energy, and they’re making a big push for it with a new Super Bowl commercial starring Martin Scorsese. Because when you think energy, you think Martin Scorsese. But don’t worry, because the director’s Wolf of Wall Street supporting star Jonah Hill shows up (though he almost doesn’t) to make this even more weird. Watch the Martin Scorsese Coca-Cola Energy Super Bowl commercial below. Martin Scorsese Co...
Tags: Movies, Coca Cola, Super Bowl, Scorsese, Jonah-Hill, Marvel Studios, Martin-Scorsese, Wolf, Video Of The Day, Coca Cola Energy, Martin Scorsese Stars in Coca Cola Energy, Martin Scorsese Coca Cola Energy Super Bowl, Martin Scorsese Coca Cola Energy


Coca-Cola’s Super Bowl Spot Stars Jonah Hill and Martin Scorsese

Have you ever found yourself at a party late in the evening with plans to meet a friend, only to have that friend flake out? Well, Coca-Cola wants you to know it feels your pain. During the Super Bowl this Sunday, the beverage giant will premiere an ad campaign for Coca-Cola Energy, starring actor Jonah...
Tags: Advertising, Coca Cola, Jonah Hill, Food & Beverage, Martin Scorsese, CPG, The Big Game, Coca Cola Energy


Coca-Cola Bets on Jonah Hill, Martin Scorsese for Super Bowl Energy Boost

Jonah Hill just wanted to see his friend Martin Scorsese. Coca-Cola wanted to make an interesting Super Bowl commercial. Somehow, those two goals came together. The soda giant has enlisted actor Hill and director Scorsese in a Super Bowl effort that bucks its traditions for the event. For years, Coca-Cola’s Super Bowl entrances have focused […]
Tags: News, Coca Cola, Tv Advertising, Scorsese, Jonah Hill, Martin Scorsese, Hill, Super Bowl Commercials, Coca Cola Bets, Jonah Hill Martin Scorsese, Martin Scorsese Coca Cola