Posts filtered by tags: Coca-cola[x]


Moot Opposition for Zero Disclaimer

by Dennis Crouch Royal Crown Co. v. Coca-Cola (Fed. Cir. 2020) The case here focuses on Coca-Cola’s trademark registration applications for its beverage products with the ZERO term appended.  We’re talking COKE ZERO; CHERRY COCA-COLA ZERO; PIBB ZERO; POWERAID ZERO; etc. Royal Crown argued that the registrations should only be allowed if Coca-Cola disclaimed the term “zero.” I previously wrote about this case when it was first appealed in 2018. At that time, the TTAB had dismissed the oppositions...
Tags: Law, Coca Cola, Patent, Coke, Board, APA, The Board, Federal Circuit, Dennis Crouch, Ttab, PTAB, Crown Royal, Coca Cola Fed, Royal Crown, Dennis Crouch Royal Crown Co

Coca-Cola Coffee Is Heading to the U.S. in 2021

Coca-Cola has a product for caffeine lovers. Today, the company announced the date for the stateside debut of Coca-Cola Coffee, a canned product that's a hybrid between coffee and Coca-Cola's signature beverage. The brand described it as a drink that "fuses the familiar, authentic taste of Coca-Cola with the rich, luxurious flavor of 100% Brazilian...
Tags: General, Advertising, Coca Cola, Food & Beverage, CPG, Coca Cola Coffee

With Poetic Optimism for the Future, Coca-Cola Returns After Months Away From Advertising

As the global Covid-19 pandemic ground everyday life to a halt this spring, Coca-Cola suspended its marketing efforts to instead route more support to retailers and communities. The beverage giant also pledged more than $100 million for global relief efforts addressing the impacts of the disease. Now the brand has returned to advertising on a...
Tags: Advertising, Coca Cola, Food & Beverage, Ad of the Day, Life After Lockdown

Coke with coffee will hit US stores next year

Coca-Cola said Friday that it will debut a new Coke with coffee drink in stores in the United States in January to broaden its beverage lineup.
Tags: US, Cnn, United States, Coca Cola, Coke

Satoshi Nakaboto: ‘Bitcoin is now worth as much as Coca-Cola’

Our robot colleague Satoshi Nakaboto writes about Bitcoin every fucking day. Welcome to another edition of Bitcoin Today, where I, Satoshi Nakaboto, tell you what’s been going on with Bitcoin in the past 24 hours. As Schopenhauer used to say: Shop ’till you drop! Bitcoin price We closed the day, July 30 2020, at a price of $11,111. That’s a minor 0.10 percent increase in 24 hours, or $11. It was the highest closing price in three hundred and fifty-two days. We’re still 44 percent below Bitcoin‘s...
Tags: Startups, Bitcoin, Coca Cola, Schopenhauer, Hard Fork, Satoshi Nakaboto

Coca-Cola is launching a Topo Chico hard seltzer

Coca-Cola is launching a hard seltzer under the cult-favorite brand Topo Chico. The drink will initially be available in select cities in Latin America.
Tags: Cnn, Coca Cola, Topo Chico

Coca-Cola to enter U.S. alcohol market with Topo Chico Hard Seltzer

The beverage giant is using its popular sparkling mineral water brand in a move to seize on explosive growth in the hard seltzer category.
Tags: Advertising, Coca Cola, Topo Chico Hard Seltzer

Former GOP presidential candidate Herman Cain dies from coronavirus at 74

ATLANTA —Herman Cain, former Republican presidential candidate and former CEO of a major pizza chain who went on to become an ardent supporter of President Donald Trump, has died of complications from the coronavirus. He was 74. A post on Cain’s Twitter account on Thursday announced the death. Cain had been ill with the virus for several weeks. It’s not clear when or where he was infected, but he was hospitalized less than two weeks after attending Trump’s campaign rally in Tulsa, Oklahoma, in J...
Tags: Florida, News, Obama, Washington, Massachusetts, Politico, Barack Obama, Atlanta, Georgia, Sport, Soccer, Gop, Obituaries, Bill Clinton, Arizona, Mitt Romney

Optimizing The Brand Asset

It’s nearly impossible to escape the pervasive influence that brands have on our lives. In the broadest sense, brands constitute organizing mechanisms to help us navigate through each consumer day. What we drink, eat, or drive, what products we use at home and at work, where we play or vacation, where we live, what we watch, what we read, and even who we interact with, and how, are often choices informed by or shaped by branding. That is, they are a function of the set of values and perceptions...
Tags: Coca Cola, Southwest Airlines, Branding, Business Strategy, Blake Project

Jon Cryer Recalls a Very Different ‘Back to the Future’ Ending When He Auditioned for Marty McFly

This week, we learned about a new 35th anniversary box set of Back to the Future that will bring the time traveling trilogy home in 4K for the first time. For those who may feel no immediate urge to purchase yet another edition of the Back to the Future trilogy, this new box set comes with some exciting never-before-seen footage of auditions for the film’s cast. Perhaps most notably, Jon Cryer and Ben Stiller auditioned for Marty McFly, and while the latter would just as soon forget how that au...
Tags: Movies, Sci-fi, Sequels, Universal, Ben-Stiller, Coca Cola, Indiana Jones, Coke, Marty Mcfly, Trivia, Marty, Stiller, Reese, Cryer, Jon-Cryer, Back-to-the-Future

How Can You Design A Brand Identity For People to Like You Instantly?

There is more to a business than the product or services it sells. Instead, people pay, sometimes even a premium, for the brand experience. Ask any iPhone user, and they will tell you that owning an iPhone isn't just about benefiting from its functional features. In fact, it is about being part of the Apple community and the prestige that comes with it. Such companies have managed to leave a mark with their target audience by developing a sound brand identity. According to a 2015 research ...
Tags: Apple, Advertising, Coca Cola, Don, McDonald, Content Marketing Institute, Jeff Bezo, Pam Moore, Starbucks Amazon Nike FedEx Coca Cola

Coke says it will kill more 'zombie' brands, weeks after dropping Odwalla

Coca-Cola is on an operation to take out some "zombies."
Tags: Cnn, Coca Cola, Coke, Odwalla

Microsoft just launched new tools for reopening offices safely and they could help it compete with Salesforce

Microsoft is announcing new tools in its Power Platform product to help businesses reopen offices and get employees back safely.  The tools manage things like employee health and contact tracing and can be customized to an organization's specific needs.  One analyst said the new tools for returning to the office will drive more users to Microsoft's business applications like the Power Platform, while helping Microsoft stay competitive with rival Salesforce. Alysa Taylor, Microsoft's head of bu...
Tags: Microsoft, Trends, Walgreens, Salesforce, Taylor, Coca Cola, Newman, Dan Newman, Futurum Research, MESA Global, Alysa Taylor, Microsoft Power Platform, Power Platform, Salesforce Alysa Taylor Microsoft, Power Platform and Dynamics

Coca-Cola to cut ‘zombie’ brands in move to focus on fewer products, more efficient marketing

The beverage giant streamlines as pandemic takes toll on sales.
Tags: Advertising, Coca Cola

Coca-Cola’s Revenue Dropped 28% Last Quarter, but Believes the Worst Days Are Past

With restaurants, sports arenas and movie theaters closed due to the pandemic, the Coca-Cola Company's net revenue decreased 28% to $7.15 billion for the quarter ending June 26. Away-from-home channels like these account for about half of the company's business. As shelter-in-place orders ease, however, Coca-Cola noted that performance has improved. Unit cases, which represent...
Tags: Advertising, Coca Cola, Coca Cola Company, CPG

Morning Docket: 07.21.20

* The top lawyer at Ford is headed to Coca-Cola. They must have better "fizz" benefits. [Detroit Free Press] * Whole Foods workers have filed a class action against the grocery store chain for allegedly discriminating against employees for wearing Black Lives Matter masks. [Boston Globe] * An attorney donated touch-free thermometers to his local courthouse so that officials could more accurately screen for COVID-19. [WPXI News] * A Florida teachers union has filed a lawsuit to attempt to st...
Tags: Florida, Coca Cola, Law, Whole Foods, Ford, Black Lives Matter, Boston Globe, Detroit Free Press, Sunshine State, Morning Docket, WPXI News, COVID-19

Coke’s Touchless Machines Serve Chilled Drinks With a Side of Peace of Mind

Eleven years ago, Coca-Cola took the wraps off what it called "the fountain of the future." With a cabinet designed by Italian firm Pininfarina and innards equipped with PurePour technology, the Coca-Cola Freestyle machine revolutionized food service by moving drink dispensing from behind the counter and into the hands of customers. Loaded with a dizzying...
Tags: Advertising, Coca Cola, Coke, Pininfarina, Coca Cola Freestyle, Adapting to Crisis

Loblaws Ontario PC Optimum Offers July 16th – 22nd

  The Loblaws Ontario flyer for this week has plenty of PC Optimum in here, so check your app for your personal offers to see if you can double dip on any of them. Here is a list of offers shown in the flyer valid from today, July the 16th, to July the 22nd: Get 10,000 PC Optimum points for every $50 spent on Huggies Diapers or Training Pants Get 4,000 PC Optimum points for every $10 spent on Cavendish premium fries Get 10,000 PC Optimum points for every $50 spent on Pampers Diapers or Trainin...
Tags: Shopping, Canada, St Ives, Coca Cola, Loblaws, Canadian Deals & Coupons, Loblaws Ontario, Christie Cookies Click

Hulu Ads For $500? Streamer Makes Bid for Small Advertisers

Hulu is thinking big by trying to get some of the smallest video advertisers to start buying commercials. The Disney-controlled streaming-video hub has long worked with Madison Avenue giants like Coca-Cola and Procter & Gamble, but on Wednesday unveiled a concerted effort to get marketers with less heft to start considering Hulu as a choice […]
Tags: News, Advertising, Disney, Tv Advertising, Streaming Video, Hulu, Coca Cola, Procter Gamble, Madison Avenue

The 19 advertising execs who wield the most power and sway over Facebook

Facebook's relationship with advertisers is on shaky ground with more than 1,000 advertisers boycotting the company over its treatment of hate speech in the aftermath of George Floyd's killing. While its executives are putting fires out, a special group comprising top ad executives from both agency holding companies and brands wields more influence than others. Business Insider has identified the 19 members of Facebook's global client council, an invitation-only group that includes Anheuser-Bu...
Tags: Google, Facebook, Mark Zuckerberg, Europe, US, Trends, General Motors, CMO, Diageo, Unilever, American Express, Pepsico, Coca Cola, Mastercard, WPP, Walgreen

Pour by phone: Coca-Cola introduces contactless technology to pour your beverage

Coca Cola is launching the contactless Freestyle dispenser, which allows customers to choose and pour drinks from their phones via QR code.         [Author: USA TODAY]
Tags: Usa, News, Usa Today, Coca Cola

Facebook boycott leaders ‘disappointed’ after meeting with Zuckerberg, Sandberg

What began as a relatively small effort by activist organizations to hold Facebook accountable for perceived policy failings has snowballed into a mass corporate backlash—and a rare moment of discomfort for a company that enjoys its status as one of tech’s untouchable giants. As the #StopHateforProfit campaign continues to attract surprisingly mainstream corporations to its boycott of Facebook advertising, Mark Zuckerberg, Sheryl Sandberg and the newly back-at-Facebook Chief Product Officer Chri...
Tags: Social, TC, Verizon, Facebook, Instagram, Tech, Ford, Mozilla, Civil Rights, Starbucks, Johnson, Naacp, Coca Cola, Trump, Misinformation, White Supremacy

The Critical Link Between Marketing And Finance

Imagine that you work for the Chief Executive Officer (CEO) of Coca-Cola. He asks you for an opinion on a recommendation by the company’s Chief Marketing Officer (CMO) to raise their advertising budget from $3.2 billion to $3.5 billion. Should Coke spend an additional $300 million on advertising? The Chief Financial Officer (CFO) is opposed, saying the money would be better spent elsewhere. Alternatively, keeping the ad budget flat will increase earnings and drive the stock price up. The CMO ...
Tags: Finance, CMO, Coca Cola, Coke, Branding, Pepsi, David Stewart, Brand Growth, Contri

Mark Zuckerberg: advertisers' boycott of Facebook will end 'soon enough'

We will not change our policies or approach, says ZuckerbergMore than 500 companies are protesting against hate speechMark Zuckerberg has dismissed the threat of a punishing boycott from major advertisers pressing Facebook to take a stronger stand on hate speech and said they will be back “soon enough”.According to a , the Facebook founder and CEO sees the boycott from big brands including Starbucks and Coca-Cola as a PR issue rather than a serious threat and is not planning a major response. ...
Tags: Facebook, Mark Zuckerberg, Business, Technology, Starbucks, Coca Cola, Zuckerberg, Information Continue

Coca-Cola is shutting down Odwalla juice

Coca-Cola is shutting down the juice and smoothie brand Odwalla at the end of July.
Tags: News, Stories, Coca Cola, Odwalla

The biggest companies no longer advertising on Facebook due to the platform's lack of hate-speech moderation

Civil rights organizations including NAACP, Color of Change, Anti-Defamation League, and Sleeping Giants asked advertisers to stop paying for advertisements on Facebook in the wake of George Floyd's death at the hands of Minneapolis police officers. Since Floyd's death, Facebook has allowed posts in which Trump called protesters "thugs" and suggested violence when he wrote, "when the looting starts, the shooting starts." Facebook CEO Mark Zuckerberg decided not to take action in removing the c...
Tags: Firefox, Verizon, Facebook, Mark Zuckerberg, Europe, John Lewis, Instagram, Minneapolis, Nbc News, US, America, Trends, Diageo, Unilever, Adidas, Cnn