Posts filtered by tags: Connected TV[x]


Xandr Platform Spend Soars 75% in Digital Video and 235% in CTV for Q1 2021

NEW YORK — Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, today shared results of premium video and connected TV (CTV) spend on its platform for Q1 2021, which saw significant increases. Product advancements across video and CTV buying and selling spurred the significant growth, as well as tools and partnerships […] The post Xandr Platform Spend Soars 75% in Digital Video and 235% in CTV for Q1 2021 appeared first on Ad Tech Daily.
Tags: New York, Advertising, Video Ads, Press Releases, Connected TV, Digital Marketing, Media Buying, CTV, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Programmatic Buying, Xandr, Xandr AT T, Xandr Ssp

Roku’s Record Growth Continues in 2021 Ahead of Original Content Rollout

After wrapping a record year in 2020, Roku has continued its momentum into the first part of 2021--though there are signs that last year's Covid-fueled massive user spikes are starting to tail off. The platform more than doubled its monetized video ad impressions year over year in Q1 and increased streaming hours by 1.4 billion...
Tags: Advertising, Roku, Connected TV, NewFronts, Streaming & OTT, Programming & Performance, COVID

Music Videos Are Coming Back to Your Living Room

In its presentation at the 2021 IAB Digital NewFronts, Vevo made its case for the enduring power of highly-produced music videos in its pitch to brands and agencies. With the tagline "Music television like it was meant to be," Vevo is trying to hearken back to the pre-reality TV days of MTV, and let advertisers...
Tags: Media, Advertising, Mtv, Vevo, Connected TV, Platforms, NewFronts, IAB Digital NewFronts Vevo

Connected TV Drives Massive Growth in Digital Video Spend

Growth in digital video advertising shows no signs of slowing down in 2021. According to the IAB's annual report, Video Ad Spend 2020 and Outlook for 2021, digital video advertising is expected to represent 56% of total video spend this year. The report was launched at today's 2021 NewFronts, and much of this growth is...
Tags: Advertising, Connected TV, Iab, NewFronts, Streaming & OTT

Vizio Rolls Out Personalized Content Initiative in NewFronts Debut

Vizio is serious about bringing ad dollars over from streaming. In the company's first ever NewFronts presentation, Vizio provided updates across all its businesses and announced a new, data-informed programming arm, Vizio Features. "We own the hardware, the operating system and the data flowing through our platform," Mike O'Donnell, CRO platform business, said during the...
Tags: Advertising, Vizio, Connected TV, NewFronts, Streaming & OTT, Mike O Donnell, Programming & Performance

Samsung Ads Debuts Three New Ad Offerings, Boosts Samsung TV Plus Experience

Samsung Ads is aggressively leaning into its new suite of experiences across native connected TV and smart TV inventory this upfront, as the advertising arm of Samsung Electronics now reaches consumers across 45 million households. The company first announced three new ad experiences last week, and today spent its NewFronts presentation urging advertisers to increase...
Tags: Advertising, Samsung, Samsung Electronics, Connected TV, NewFronts, Streaming & OTT

Roku Touts OneView, Original Shows and Streaming’s Power at NewFronts Event

The largest connected TV player in the marketplace kicked off the 2021 NewFronts with a presentation that highlighted the growth of streaming, the strength of its ad offerings and its plunge into original programming. Linear TV is declining, and Roku wants marketers to know it. "Last year marked a lot of firsts for Roku and...
Tags: Advertising, Roku, Connected TV, NewFronts, Streaming & OTT, NewFronts Event

Crackle Announces Redesign and New AVOD Service

Crackle Plus, the free, ad-supported streaming service, will relaunch in the second half of this year with a new user interface for smartphones and televisions, an effort to make finding content easier and to provide viewers improved search recommendations. The service will also require smartphone users to sign in for the first time, a move...
Tags: Advertising, Connected TV, NewFronts

FuboTV Pitches World Cup and Ad Targeting at NewFronts

FuboTV, a sports-focused pay-TV provider, is joining a growing chorus of streaming companies vying to win ad dollars that are traditionally spent on linear TV. The streamer is participating in the IAB NewFronts this year, where it's pitching a slate of original content plus new ad targeting offerings. FuboTV is partnering with LiveRamp to bolster...
Tags: Advertising, Ad Tech, Connected TV, Iab, NewFronts

Roku Yanks YouTube TV App as Dispute With Google Escalates

Roku and Google's standoff has come to a tipping point. The connected TV platform removed the YouTube TV app from its channel store Friday morning when the carriage agreement between the two companies expired. The app is currently not available to new subscribers. However, existing subscribers will still have access to YouTube TV as the...
Tags: Google, Advertising, Roku, Connected TV, YouTube TV, Streaming & OTT, Programming & Performance, Roku Yanks YouTube TV App

Connected TV Players Prepare to Aggressively Court Linear Ad Dollars at NewFronts

As they enter next week's NewFronts, connected and smart TV companies are eager to show the marketplace just how much the television landscape has changed since the pandemic upended last year's upfront season--and altered viewing habits forever. And several of those companies will get their chance as NewFronts kicks off on Monday, with Roku, Amazon,...
Tags: Advertising, Connected TV, TV Upfronts, NewFronts, Streaming & OTT

Magnite Closes Billion-Dollar SpotX Deal

Magnite's purchase of SpotX has gotten the green light from the U.S. Department of Justice, permitting a move that will establish what Magnite calls the largest independent connected TV and video advertising platform in the industry. The deal was first announced in February when pan-European broadcaster RTL Group agreed to sell SpotX to Magnite for...
Tags: Advertising, Ad Tech, Connected TV, U S Department of Justice, RTL Group, Magnite

As Sports Return, Disney-Owned Platforms Prepare to Play Ball

When Disney takes the virtual upfront stage next month, one highlight will be its presentation on sports and its aim of "doubling down across the major leagues." "We know the value that sports drives as part of reach and scale of audiences," Rita Ferro, Disney's president of advertising sales and partnerships told Adweek's TV editor...
Tags: Advertising, Disney, Events, Adweek, Connected TV, Streaming & OTT, Rita Ferro Disney

Vizio’s Inscape Data Will Be Exclusively Available in Verizon Media’s DSP

Starting in 2022, Vizio will make its smart TV viewership data available exclusively within Verizon Media's demand-side platform (DSP), another example of connected TV platforms recognizing the value of their proprietary audience insights. Recently, big CTV platforms that control the smart TV operating system have been building up their walls by limiting access to their...
Tags: Advertising, Vizio, DSP, Connected TV, Programmatic, Verizon Media, The Future of Identity

Roku’s Ad Chief Addresses Misconceptions About OTT

Roku may be connected TV's biggest platform, but there's still work to do to convince marketers to move their ad dollars from linear to the OTT service. "We're helping brands understand that you can and should move spend," Alison Levin, Roku's vp global ad revenue and marketing solutions told Adweek's Convergent TV Summit. "And this...
Tags: Advertising, Events, Roku, Adweek, Connected TV, Alison Levin Roku

The Modern Media Mix Has Changed How Media Buyers Approach Their Game

Media buying has changed greatly over the years, and that change has accelerated with the rapid emergence of streaming, connected and video on demand services, making the job of media buyers more difficult. During Adweek's virtual Convergent TV summit, Adweek's convergent TV reporter, Mollie Cahillane, spoke to three top media professionals about how the media...
Tags: Advertising, Events, Adweek, Connected TV, Streaming & OTT, Mollie Cahillane

OpenAP Debuts OpenID to ‘Drag Linear TV Into 2020’

OpenAP, an advanced TV ad platform, is introducing a new identifier for television that connects audiences, no matter how they're watching content. The new tech, called OpenID, comes as TV viewing trends are shifting away from linear TV and into streaming. The ID, which will be available during the 2022 broadcast season, aims to bring...
Tags: Advertising, Ad Tech, Connected TV, Programmatic

Chip and Joanna Gaines’ New Magnolia Network Puts the Power Couple in the Driver’s Seat

Chip and Joanna Gaines are launching their long-awaited television network this summer on streaming in partnership with Discovery--a step that marks a new chapter for their lifestyle empire. The Waco, Texas-based couple were rocketed to national fame with the success of their Fixer Upper show on HGTV, which aired from 2013 to 2018. A reboot...
Tags: Advertising, Connected TV, Hgtv, Waco Texas, Joanna Gaines, New Magnolia Network Puts the Power Couple

Paramount+ Aims to Be the Streamer for ‘All of America’

Three genres stand out as most popular with viewers in the month and a half since ViacomCBS' streaming service, Paramount+, launched: sports, kid's programming and reality TV. It's a strong start, Tom Ryan, ViacomCBS' president and CEO of streaming, told Adweek streaming editor Kelsey Sutton at the Convergent TV Summit. But his goal is a...
Tags: Advertising, America, Adweek, Paramount, Connected TV, Kelsey Sutton, Tom Ryan ViacomCBS

HBO Max Celebrates AAPI Heritage Month With a Newly-Curated Platform

As the calls to stop the spread of anti-Asian violence and discrimination continue to mount, HBO Max is taking the opportunity to shine a spotlight on the network's greatest content from Asian American and Pacific Islander (AAPI) talent. On May 1, HBO Max will launch See Us: AAPI And Our Global Community, a spotlight page...
Tags: Hbo, Advertising, Diversity, Connected TV, Pacific Islander, Streaming & OTT, HBO Max, Equity and Inclusion

AMC Finds There’s No ‘One-Size-Fits-All’ Upfront Anymore

AMC Networks, like all media companies, was once again forced to take a different approach to this year's television Upfronts. Instead of one traditional presentation, AMC held seven tailored conversations earlier this month with media buyers, addressing their individual needs. This "surgical" strategy was conceived following last year's presentations, which coincided with the global pandemic...
Tags: Amc, Advertising, Connected TV, Amc Networks, TV Upfronts

YouTube TV May Go Dark on Roku as Platform Accuses Google of Anticompetitive Behavior

Carriage disagreements are getting a lot more complicated. Roku users may soon lose access to YouTube TV as tensions between the connected TV platform and Google come to a head. On Monday morning, Roku began warning its customers with a YouTube TV subscription that the service could go dark on the connected TV platform, accusing...
Tags: Google, Advertising, Roku, Connected TV, YouTube TV, Streaming & OTT, Programming & Performance

As Hispanic TV Consolidates, Demand for Broader Depictions of Latino Life Grows

Hispanics make up nearly 20% of the U.S. population, yet as TV viewers and consumers, they're still an underserved community. That's the take from Romina Rosado, executive vice president, entertainment and content strategy, at NBCUniversal. In a panel session at Adweek's Elevate: Hispanic TV summit, Rosado said media companies and their advertisers have "a huge...
Tags: Advertising, Adweek, Connected TV, Rosado, Romina Rosado

Roku Rebrands Quibi Content as Roku Originals

Roku is officially getting into the original programming game, rebranding all of the content it acquired from the failed shortform streamer Quibi this year as Roku Originals. The brand name will also house future originals from the connected TV platform. Top line Under the new banner, more than 75 original series created for Quibi are...
Tags: Advertising, Roku, Connected TV, NewFronts, Streaming & OTT, Programming & Performance, Briefly, Roku Originals

The Trade Desk, Magnite and Innovid Form CTV Pact

The Trade Desk, Magnite and Innovid have teamed up to form a one-stop shop to programmatically buy, create and serve interactive CTV ads to specific households. The alliance was launched by Innovid, which operates a commonly-used ad server, and aims to offer advertisers more interactive ads on connected TVs, whereby viewers can scan QR codes...
Tags: Advertising, Ad Tech, Innovid, Connected TV, Programmatic, Briefly, Trade Desk Magnite

tvScientific Launches Connected TV Performance Advertising Platform

The New Platform combines the Power of TV Advertising with the Control and Measurability of Digital Platforms PASADENA, Calif. — tvScientific announced the launch of its Connected TV (CTV) buying, measurement, and attribution platform, built for businesses of all sizes that value performance media. CTV represents the fastest growing segment of a $72 billion TV advertising […] The post tvScientific Launches Connected TV Performance Advertising Platform appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Connected TV, Video Advertising, Online Media, Media Buying, CTV, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Networks and Platforms, Ad Products, Digital Platforms, Tvscientific

How the Pandemic Accelerated a Transformation Across Connected TV

While linear TV got pummeled by the Covid-19 pandemic in 2020, connected TV and direct-to-consumer players have been thriving over the past year. For instance, Vizio saw a 95% increase in streaming hours on its platform from the end of 2019 to the end of 2020. "That's a seismic sea change in the business," Adam...
Tags: Advertising, Vizio, Connected TV, Mediaweek, Streaming & OTT, Transformation Across Connected TV

Roku Expands Measurement Program to Track Ad Performance Across Screens

Roku is expanding its measurement program, leaning into advanced advertising metrics as the streaming giant gears up for upfront season. Advertisers see streaming, especially on connected TV, as a cross between the best of traditional linear TV and digital. CTV lets advertisers run linear-like brand awareness campaigns, and it ideally allows advertisers to target specific...
Tags: Advertising, Ad Tech, Connected TV, CTV, Programmatic, TV Upfronts

Digiday Names VIZIO SmartCast® Best Connected TV Platform in Video and TV

IRVINE, Calif. — VIZIO (NYSE: VZIO) today announced that SmartCast™, the award-winning smart TV platform available to millions of viewers, has been recognized as the winner of the 2021 Digiday Video & TV Awards in the category of Best Connected TV Platform for its work in delivering experiences for consumers and advertisers. “We are thrilled […] The post Digiday Names VIZIO SmartCast® Best Connected TV Platform in Video and TV appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Vizio, Connected TV, Online Media, Media Buying, Irvine Calif, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Products, TV & Cable Advertising, Digiday Video Award, Viziosmartcast

Scripps’ OTT News Network Newsy Heads to Linear TV This Fall

E.W. Scripps is expanding its OTT national news network Newsy to linear TV. Beginning Oct. 1, the network will expand to over-the-air distribution. Top line With the planned expansion, Newsy, which is already available on most major streaming services and on connected TV devices like Roku, Samsung TV Plus, Amazon Fire TV and Pluto TV,...
Tags: Advertising, Pluto, Connected TV, Scripps, Streaming & OTT, Programming & Performance, Briefly, OTT News Network Newsy Heads, Roku Samsung TV Plus Amazon Fire TV