Posts filtered by tags: Consumer[x]


Marketing Psychology in 2019: Make Your Mark Digitally

As marketing professionals, we do market research, develop buyer personas, conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. One skill set that separates great marketers from good ones is the ability to understand how and the why behind people’s thought processes, which leads to their consuming behavior and habits. There are numerous articles on this topic explaining how to leverage psychology in marketing. However, consumers, e...
Tags: Instagram, Marketing, CMO, B2b, Dale Carnegie, Consumer, Abraham Maslow, MASLOW, Engagement Marketing, U S Census Bureau Millennials

How Big Are the “Next Big Things” in Tech?

Source: Statista Thousands of tech enthusiasts and industry insiders are flocking to Las Vegas this week to find out about the latest developments in the world of consumer electronics at CES 2019. The convention has barely started and manufacturers are already trying to steal the show by showing off their (often literally) biggest or most outlandish innovations. LG made some waves on Monday by unveiling a rollable 65-inch OLED TV that appears out of a box when needed. Meanwhile others have shown...
Tags: Apple, Technology, Electronics, Tech, Ces, Radio, Las Vegas, Lg, Consumer Electronics, Consumer Electronics Show, Statista, Consumer, Consumer Technology Association, General Interest

Insights on How to Achieve the Greatest Marketing Impact

Not all marketing activities are created equal. Some yield great results. Some involve lots of marketing effort. Some take more sales resources. Some have clear objectives, others happen because it’s always been that way. But with so many opinions from across the business about what marketing activities are the best, it’s hard to keep focused. Figuring how marketing can achieve the greatest impact and how to demonstrate it, was top-of-mind at Marketing Nation Engage in London. Here’s what marke...
Tags: London, Marketing, CMO, B2b, Consumer, Marketing Metrics, Marketing Nation Engage

7 Social Media Tips for Small Business Success

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Most are unaware of native analytics available in all major social networks and don’t know how to integrate their online and offline marketing activities or how to automate their social scheduling. In this blog, I will show you seven important social media marketing tips that every small business...
Tags: Facebook, Marketing, Social Media Marketing, Vsco, B2b, Consumer, Hashtagify, Right Channel, Ritetag, Social Media Tracker

How We Boosted Conversions 4x by Revolutionizing the Form

Boosting conversion rates is a constant battle for marketers. According to data collected by Snap Agency , businesses are spending $75,000 on marketing every year, on average. That’s a huge money pit that could be going to waste if you’re not convincing people to buy. My team and I were looking for a way to create substantial growth without needing an acquisition. Instead, we focused on our conversion rate, starting with the form. We asked ourselves; “how can we not only increase the number of ...
Tags: UK, Marketing, B2b, Arbor Networks, Consumer, Nielsen Norman Group, Lead Management

[Infographic] 2019 Predictions & Trends for Fearless Marketers

2018 brought value over volume and evidence of fearless marketing all around the world. It brought marketers a seat at the revenue table. Now, the real question is: what are we going to do with it all? New beginnings, and therefore a new year, are always exciting to me. There’s a new calendar to fill with meetings, personal goals to crush, and ambitions to chase after. And of course, there’s also writing the previous year for a good six weeks before I stop having to say the date out loud as I wr...
Tags: Marketing, B2b, Marketo, Modern Marketing, Don, Consumer, Febru

How to Survive and Thrive This Holiday Season and Beyond

Some businesses reportedly get  18 to 20% of their annual sales  between Thanksgiving and the cut-off date for Christmas delivery, so there is pressure and monetary incentive to make sure those few weeks run as smoothly as possible. Owners must keep up with demand while managing depleted budgets, employees’ holiday vacation time, and the ever-increasing costs to keep up with it all. All that said, the holidays can be a boon for business. Black Friday, named for the day when retailers move out of...
Tags: Marketing, Digital, Harvard Business Review, B2b, Modern Marketing, Host, Consumer, KPI, Facebook Twitter and Instagram, PMG

How to Improve Lead Generation with Microsurveys

What Are Microsurveys? Generating marketing qualified leads is one of the highest priorities for innovative marketing professionals. However, over 50% of marketers admit struggling with lead generation . If this sounds familiar, then you probably also know that the key to generate well-qualified leads and move them through the funnel faster is to get to know them better and use the data to drive smarter marketing campaigns. One idea is to use data enrichment tools. However, they won’t give you...
Tags: Marketing, B2b, Nps, Consumer, Lead Management

Now bring us some figgy pudding! Brits think dads, husbands and boyfriends eat the most on Christmas Day

London (18 December 2018) – Apart from opening presents, an integral part of the British Christmas Day is eating, and new research has found that Brits think certain family members eat more than others on the day. Give as you Live The post appeared first on TechRecur: Latest Telecom Media & Technology News, Trends, Analysis, Press Releases.
Tags: London, Charity, Lifestyle, Seo, Consumer, News Trends, Foodanddrink

Solving Sales & Marketing Alignment Challenges with Insights from 80 Marketing Leaders

Marketers around the globe have issues aligning with their sales teams to create a true partnership. But there are ways to ease the burden and create a working partnership that creates a better customer experience. At our recent Marketing Nation Engage event, marketing leaders gathered to learn. One of the most significant opportunities we found was in creating a sales and marketing partnership to better facilitate alignment. Here’s what marketing leaders find most challenging about sales and m...
Tags: Marketing, CMO, Salesforce, B2b, Consumer, Sales Marketing Alignment

K Health raises $25m for its AI-powered primary care platform

K Health , the startup providing consumers with an AI-powered primary care platform, has raised $25 million in series B funding. The round was led by 14W, Comcast Ventures and Mangrove Capital Partners, with participation from Lerer Hippeau, Primary Ventures, BoxGroup, Bessemer Venture Partners and Max Ventures – all previous investors from the company’s seed or Series A rounds. Co-founded and led by former Vroom CEO and Wix co-CEO, Allon Bloch, K Health (previously Kang Health) looks to equ...
Tags: Health, Google, Fundings & Exits, Startups, TC, Mobile, Apps, Crowdfunding, China, Funding, US, Tech, Artificial Intelligence, Healthcare, Doctors, Venture Capital

The Practical Guide to Artificial Intelligence for Marketers

Today’s marketers are in the early stages of transforming how they identify, execute, and evaluate campaigns leveraging new and innovative technology: artificial intelligence (AI). As digital-savvy customers expect more sophisticated and personalized experiences, marketers can lean on AI advancements to seamlessly deliver what they crave. From AI-enabled chatbots that offer specific recommendations based on past behavior to intelligent solutions that improve decision making by analyzing ream...
Tags: Marketing, Artificial Intelligence, Gartner, B2b, Consumer, Artificial Intelligence for Marketers, Message Customers, Areas for Strategic Application

Distracted by New Technology? You Probably Aren’t Giving Your Website the Attention It Deserves

Let’s face it: The marketing world moves quickly. So quickly that as you chase down the latest and greatest channels and tools available, it’s possible to lose sight of the very foundation that enabled you to get this far. It’s important to position your brand where people spend their time, and having your marketing team experiment with creative new channels, such as new social media platforms, is vitally important. However, C-suite leaders must remain focused on the facts through all the fads a...
Tags: Google, Marketing, B2b, Digital Marketing, Kissmetrics, Martech, Consumer, Marketing Insider Group, An American Marketing Association

How to Spot When Advertising Is Led by a Quadropoly

When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But this pair no longer reigns supreme: Amazon has established itself as the third member of this triopoly of advertisers. Though the triopoly has been going strong, it’s only a matter of time before it becomes a quadropoly. Hear me out. There might not be an emerging fourth player right this moment, and there might not necessarily be a competitor on the horizon...
Tags: Apple, Google, Amazon, Facebook, Instagram, Microsoft, Time Warner, Marketing, B2b, AppNexus, Digital Marketing, AT T, Google Facebook, Facebook Google, Consumer, Amazon Facebook

How to Improve Your Social Media Channels

Having a social media presence is vital in today’s online marketing atmosphere. You’ll attract new customers, learn from your competitors, and engage with current customers. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Spending at least some of your marketing time improving your social media channels is a smart investment. Here are nine things you can do today to make your social media pag...
Tags: Facebook, Post, Marketing, Linkedin, Social Media Marketing, B2b, Intrepid Travel, Consumer, Facebook LinkedIn Twitter Google, Cherry s Industrial Equipment, Burger Revolution

7 Secrets for a Successful Sales Career

Sales can be the perfect place to develop a skillset in a constantly evolving industry where you can earn a great living. However, it’s hardly a cakewalk. A Harvard Business Review article on salesperson attrition notes that businesses can expect turnover rates of up to 27%. That’s mainly because sales is hard (though not impossible). In other words, plan to give up easy street for an enormous opportunity. What makes sales so tough, especially for newbies? Many companies have an onboarding progr...
Tags: Marketing, Sales, Dress, Harvard Business Review, B2b, Consumer, Time Suck of Office Drama

Brits to spend seven times their weekly grocery budget on festive food

LONDON – 6 December 2018 – Brits will splash out on festive indulgences this year, spending an average of £166 per person on their Christmas groceries. The research from shopping and fundraising platform, Give as you Live , has found that the amount Read more… The post Brits to spend seven times their weekly grocery budget on festive food appeared first on TechRecur: Latest Telecom Media & Technology News, Trends, Analysis, Press Releases.
Tags: London, Charity, Lifestyle, Seo, Consumer, News Trends, Foodanddrink

Secrets for Leveraging Video on Lesser-Used Social Media Platforms

The heavy hitters of social media get all the attention, but they’re far from the only players in the game. Facebook (and its photogenic friend, Instagram), Twitter, and YouTube dominate online discussions, but what about the not-so-little guys in the shadows? Sites like Reddit, Tumblr, Quora, and Pinterest offer plenty of opportunities for marketers savvy enough to spot it. True, these platforms are not as marketing friendly as the biggest sites, but that’s why they made this list. These sites ...
Tags: Facebook, Pinterest, Marketing, NFL, Social Media Marketing, Quora, Reddit, Tumblr, B2b, Social Media Platforms, Consumer, Pinterest Pinterest, Tumblr Tumblr, Instagram Twitter and YouTube, Reddit Tumblr Quora, Florida Reddit

How to Improve Your Conversion Rate with a Great UX

No marketing manager today is satisfied with his or her website. Whether the sticking point is usability or conversions, there is always room for improvement. When I’m presenting at a conference, I always say to the crowd, “Raise your hand if you’re satisfied with how your site converts.” And nobody ever raises his hand. Digital capabilities are becoming faster every day. With more to engage with, it’s no wonder marketers are settling for a site that’s just OK. They might not have the means to c...
Tags: Marketing, Digital, B2b, Digital Marketing, Consumer, Eyetrack III, UX Booth

Short-Term Marketing Tactics Can Help You Reach Your Long-Term Goals

Marketers approach long-term planning armed with data and strategic frameworks. Business school classes are filled with cases and proactive approaches for long-term decision-making. Alternatively, short-term marketing decisions must be made quickly to react to barriers, competitive threats, and opportunities. There’s little universal wisdom to provide guidance, and insights can be scarce. As such, you could fall into the trap of relying only on long-term planning. But short-term decisions are ju...
Tags: Marketing, Short, B2b, Modern Marketing, Consumer, Secure the Budget Most

The Definitive Guide to Holiday Conversations About Your Job

It happens every year. After going back to the kitchen for thirds, you return to the dinner table. You top off your glass of wine, and prepare to eat like you haven’t tasted food in a week. The perfect forkful of food is loaded, you open your mouth like it’s the gate to Disneyland, and seconds before you jump on the gravy train, your Aunt Martha asks the question you feared from across the table: “So honey, what exactly do you do at work all day?” Ugh. You shove the fork into your mouth to buy y...
Tags: Facebook, Marketing, Professional Development, Disneyland, B2b, Martha, Consumer

Revenue Marketing Insights from 80 Marketing Leaders

What happens when 80 senior marketing leaders come together to talk about revenue marketing and ROI? Amazing insights, that’s what! At our Marketing Nation Engage event in London, we hosted a series of roundtable sessions with marketers around the region to discuss hot topics of the day. And nothing was hotter than revenue marketing and ROI. Each of the three roundtable sessions was hugely oversubscribed, and we had standing room only for each! Here’s what marketing leaders find most chall...
Tags: London, Marketing, B2b, Consumer, Marketing Metrics

8 Journalism Concepts to Drive Better Engagement

More and more these days, I find myself searching for “The Magic X.” “The Magic X,” of course, is the fastest way for me to skip all of the useless & irritating things that pop up and get between me and the content I came here to consume. To an advertiser, this is obviously unwanted behavior. But to the content marketer, this could be exactly the behavior you should hope your reader is doing every time they come to your site. But how do you make content that the consumer actually wants to read? ...
Tags: Marketing, Content Marketing, Sports Illustrated, Vanity Fair, B2b, Consumer

5 Tips to Improve Your Omnichannel Marketing

Marketing continues to undergo rapid and major changes. Consumers are turned off by mass selling, and expect personalized, 1:1 communication across the many channels and devices they use. Unfortunately, when it comes to omnichannel marketing, many marketers are still behind. The impetus is on marketing to provide a seamless experience, regardless of channel or device. In this blog, we’ll explain five ways that you can improve your omnichannel marketing. We’ll show you how to align your content ...
Tags: Marketing, Customers, B2b, Modern Marketing, Consumer

One Year Later: A CMO’s First Year in Retrospect

Some say hindsight is 20/20. To me, hindsight, at least when it comes to the last year—my first year as the Chief Marketing Officer at Marketo—is not 20/20… it is a loud, colorful blur. This last year both flew & crawled depending on the week or the day. But the one constant throughout all of it? I was learning and growing every single day, as was my team and the company and product we love, all at lightspeed. With the holiday season upon us, I’m reflecting on the last year and what I am gratefu...
Tags: Marketing, CMO, Professional Development, B2b, Marketo, Consumer

One in three Brits are struggling to afford Christmas!

Over two-thirds of consumers would consider selling heirlooms to help fund the festive season The majority (65 per cent) of owners would consider selling their antiques and heirlooms to help generate extra cash during Christmas. This is according to new Read more… The post One in three Brits are struggling to afford Christmas! appeared first on TechRecur: Latest Telecom Media & Technology News, Trends, Analysis, Press Releases.
Tags: Lifestyle, Seo, Retail, Consumer, News Trends, PersonalFinance

London charity Voyage Youth, set-up to help tackle the root causes of youth crime awarded £15,000 in match-funding from Englefield Charitable Trust via The Good Exchange

Newbury, 27th November 2018 – Not-for-profit cloud matching platform, The Good Exchange, has today announced that Hackney-based charity Voyage Youth, has received a £15,000 match-funding grant from the Englefield Charitable Trust. Voyage – originally established by the Black Police Association Charitable Trust (BPACT) in Read more… The post London charity Voyage Youth, set-up to help tackle the root causes of youth crime awarded £15,000 in match-funding from Englefield Charitable Trust via The ...
Tags: Cloud, London, Charity, Lifestyle, Seo, Hackney, Newbury, Consumer, News Trends, Currentaffairs, Englefield Charitable Trust, Englefield Charitable Trust Voyage, Black Police Association Charitable Trust BPACT

3 Ways to Bring Brick-and-Mortar Delights to the Digital World of Your Brand

Over the past decade, brands have battled in a quest to digital dominion. But as the initial frenzy over internet real estate has calmed, the allure of brick and mortar is growing again. Brands that made their marks as ecommerce experts are now forging new territory, building physical stores to offer their customers a different kind of experience. Amazon is the standout example. It has advanced in the race for digital and physical brand synergy by designing the first cashierless stores. Amazon G...
Tags: Amazon, Marketing, Digital, Chicago, Pwc, Jeff Bezos, Branding, Consumer, Physical Elements Digital

Christmas Decoration ideas for your home

With a WAGNER Paint Sprayer, you will be full of ideas this festive season Markdorf, November 2018. Outside, it’s getting darker earlier, inside, it is warm and cosy: Never has doing arts and crafts been more beautiful than in the Read more… The post Christmas Decoration ideas for your home appeared first on TechRecur: Latest Telecom Media & Technology News, Trends, Analysis, Press Releases.
Tags: Lifestyle, Seo, Consumer, News Trends

5 Trends that Will Define the Future of Marketing Automation

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice. Today, we use technology to analyze buyers’ digital body language to personalize, engage, and incite action on dozens of channels. But we still have a long way to go. Today’s MarTech platforms advance at an uncatchable r...
Tags: Marketing, Verizon Business, B2b, Idc, Seth Godin, Helen, Marketing Automation, Martech, Consumer, Steve Lucas, Shift Toward True Omni Channel Many, Helen Abramova