Posts filtered by tags: Consumer[x]


 

Why Collaboration Is the Key to Building Better Products

It’s no secret that working together in a team to achieve one common goal leads to a smoother and faster process. After all, two minds are always better than one, wouldn’t you agree? Just as it sounds, collaboration is a practice that brings together the whole team to achieve a specific goal. Working in a collaborative environment opens the doors to creating a product that offers real value in a fast and efficient manner and maintains a strong team. Essentially, this practice can significantly e...
Tags: Professional Development, B2b, Consumer


When Clients Win, You Win: The Value in Building Relationships Over Client Lists

Though agencies loudly tout the importance of transparency, ongoing federal probes show that clients—and the public—still struggle to trust advertising agencies. The ongoing industry conversation about media transparency was shocked into life by the Association of National Advertisers‘ 58-page anonymously sourced 2016 report, detailing agencies’ widespread use of opaque business practices such as kickbacks. The report sent shockwaves through the advertising community, and our continued conversat...
Tags: Marketing, Skype, B2b, Ana, Modern Marketing, Association of National Advertisers, Consumer, Famer Lester Wunderman


5 Strategies to Address New Challenges in Asset Management Marketing

The asset management industry isn’t what it used to be. In the face of continued growth, the market has become increasingly crowded and fiercely competitive. But while competition has increased, differentiation among investment offerings has diminished. What’s more, there’s been a fundamental shift in the relationship between clients and brands. In today’s customer-centric business climate, investors expect firms to provide them with modern, highly personalized experiences—wherever they are, and...
Tags: Marketing, B2b, Forrester, Mckinsey, Modern Marketing, Martech, Consumer, Wunderman, Frost Sullivan Today, Facilitate Communication Modern, Build Trust Asset


Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. While both reports highlight the power of video marketing, they also note that less than half of event marketers actually use this effective tool. That’s a lot of busin...
Tags: Facebook, Marketing, Cta, B2b, Animoto, Consumer, Event Marketing, NBC News Facebook, Power of Video, Prioritize Facebook


How SEO Can Drive Your Marketing Initiatives

Today’s modern marketing department encompasses a variety of roles that blend expertise in both traditional and digital mediums. Hiring for SEO related roles, in particular, has increased by over 40% in the last year. Companies are injecting more dollars than ever into organic search and content marketing. This strategic shift calls on SEO and marketing teams to move in concert in order to achieve mutual campaign KPIs. Crossing the collaborative divide requires an equally mindful transition towa...
Tags: Google, Marketing, Seo, CMO, B2b, Search Engine Optimization, Martech, Consumer


Don’t Call It a Comeback: Drip Campaigns Have Been Here for Years

I know what you’re thinking: Drip campaigns? They’re about as relevant as Michael Bolton. But here’s the thing about Michael Bolton: He’s always relevant! Truth is, the concepts behind drip campaigns—sending communications to customers and prospects on a regular basis—remain as relevant today as ever. The difference is that marketing automation has made this process much more sophisticated. Now, instead of scheduling the same series of emails to go to the same people on the same day each week, ...
Tags: Marketing, Email Marketing, B2b, Michael Bolton, Consumer


3 Ways Marketers Can Avoid a Communication Breakdown With Designers

Not to point any fingers, but how many marketers are guilty of asking designers something along the lines of “Can you just make it prettier?” For many marketers, working with a designer can be one of the most challenging tasks they face while building a brand. Communicating their wants, needs, and visions can lead marketers into a minefield of misunderstandings. Despite working toward the same goals, designers and marketers speak different languages. Designers are specialists who have learned to...
Tags: Marketing, Professional Development, B2b, Consumer, Ways Marketers Can Avoid


First-Time Homebuyers Get a Break With Lower Mortgage Rates

(TNS)—Economic gurus got one part of the mortgage forecast for 2019 correct. We’re certainly seeing a volatile year for rates. What they didn’t see coming: Mortgage rates tumbled in March, the biggest one-week fall in a decade. Now—instead of seeing mortgage rates edge closer to 5.25 percent, as some had predicted we’d see in 2019—we’re looking at an average 30-year rate near 4 percent. The rate drop comes just in time for the spring home-buying season and will make monthly payments less expensi...
Tags: News, Radio, Hud, Birmingham, Mortgage Rates, Detroit, Credit Score, Financing, Latest News, Martinez, Beth Martinez, FHA, McBride, U S Department of Housing and Urban Development, Bankrate, Federal Housing Administration


How to Strike a Balance Between Relying on AI and Emphasizing a Human Touch

The emergence of AI technology is the result of evolved human thinking. And, in some ways, it’s become one of the biggest technology game changers of this generation. However, without being very cautious and aware of the dangers—and significance—of combining human interaction with artificial intelligence, we could head down the wrong path. Personally, a substantial barrier I’ve faced in my life is properly managing my time. At first, I was obsessed with learning the ins and outs of Google Calend...
Tags: Google, Marketing, Artificial Intelligence, B2b, Consumer


4 Ways to Reach More Qualified Leads by Uniting Your Sales and Marketing Teams

For the past 20 years, I have journeyed into the lairs of countless marketers. From small startups to national corporations, what has shocked me the most is the lack of unity and communication between the sales and marketing departments. When I first visit a marketing department, I ask its team members to describe their buyer profile as well as their customer’s interests, demographics, and pain points. More often than not, the picture feels incomplete and impersonal—the marketing team seems to h...
Tags: Marketing, Linkedin, B2b, Consumer, Sales Marketing Alignment, Ways to Reunite Sales and Marketing


It’s Not About ‘What’s Trending,’ Find Out What Your Audience Actually Cares About

As a marketing professional, your biggest concern is reaching your audience. The dream is for millions of people to like, share, and comment on a post you cooked up for your organization. In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. Unfortunately, too many marketers make this rookie mistake, and they end up spending more time recovering from the fallout than engaging with consumers. Attaching your brand to a pop cu...
Tags: Facebook, Marketing, Social Media Marketing, B2b, Consumer, Facebook However Instagram


3 Strategies to Kick-Start your ABM Efforts

Account-based marketing (ABM) is neither a product nor a point solution. Rather, it’s a strategy, a mindset, and ultimately a cultural movement. Done correctly, this culture shift leads to better sales and marketing partnership, and eventually the ability to maximize revenue potential together with sales. On the marketing side, ABM forces them to think like salespeople, which means going from a lead-based to an account-based mentality. Instead of reacting to leads that are interested in products...
Tags: Marketing, ICP, B2b, Cross, Consumer, Account-Based Marketing


Millennials Have Higher Expectations for CX than Older Generations

The younger the consumer, the higher their expectations for the companies they engage with. That’s the overall takeaway from Adobe’s 2019 “CXM Index” report, based on a survey of 1,500 U.S. adults regarding preferences and expectations for digital experiences in the retail, travel and hospitality, media and entertainment, and financial services industries. “Younger consumers have higher expectations for innovation,” said Taylor Schreiner, director of Adobe Digital Insights. “The 18- to 34-year-o...
Tags: Marketing, CMO, B2b, Modern Marketing, Consumer, Schreiner, Adobe Digital Insights, Taylor Schreiner


How the Whole Business Wins with Successful Marketing Attribution [Part 2]

In part one of this series, I compared marketing attribution to the Big Bad Wolf, a once-intimidating presence that kept marketers from successfully connecting their marketing to revenue. While the act is no longer such a scary monster, the intricacies of attribution models remains a beast. Fortunately, it’s one you can easily tame with a little bit of information. So, let’s dive into the two chief types of marketing attribution models and cover the many merits of each. Single-touch attribution...
Tags: Marketing, B2b, Consumer, Marketing Metrics


5 Brands that Centered Digital Transformation Around Customers

A keen focus on customer experience is helping enterprises compete and win in today’s highly competitive business landscape. That was the main takeaway of this morning’s keynote session at Adobe Summit—The Digital Experience Conference. “Powerful experiences change the way we think, interact, entertain, work, and relate to the world around us,” Adobe CEO Shantanu Narayen told a record 17,000 attendees at Summit, in Las Vegas. “And the impact of these experiences spans from the largest brands and...
Tags: Apple, Amazon, Adobe, Marketing, CMO, Las Vegas, Johnson, Intuit, B2b, Chegg, Modern Marketing, SunTrust, Consumer, Amazon Best, Hubert Joly, Shantanu Narayen


How the Whole Business Wins with Successful Marketing Attribution [Part 1]

Every sector has its Big Bad Wolf. For marketing, it’s attribution—or at least it was. These days, attribution isn’t so scary. The wolf has been declawed, and today’s marketers are expected to be able to connect their efforts and spend to revenue. But while we may better understand marketing attribution, the technology, processes, and skill sets around it aren’t always so clear. In fact, only 25% of marketers are doing multi-touch attribution, according to the 2018 State of Pipeline Marketing Re...
Tags: Time, Marketing, B2b, Consumer, Marketing Metrics, Big Bad Wolf


Why Email Marketing Still Rules (Plus 3 Tips to Increase Engagement)

Email marketing is like an old friend. It’s been around for years. It doesn’t surprise you much anymore. You may even find it a little boring sometimes. But at the end of the day, you know you can depend on it. Even with the emergence of more exciting engagement tactics, email marketing has remained a key method for reaching your audience. In fact, nearly 70% of people between the ages of 18 and 34 prefer companies communicate with them through email, according to MarketingSherpa research. That ...
Tags: Email Marketing, B2b, Consumer


Treat Customer Data Like You’d Want Yours to Be Treated

Last Christmas, I bought a friend of mine a subscription to a science and culture magazine. She had discovered the magazine during downtime at work, so she was delighted when they started showing up at her door. The gift was a hit, despite the fact that I’d misspelled her name. But then other magazines offers started to arrive in the mail. Then came requests for donations from charitable groups. Next, travel agency ads. And then came the political mailers. Once she activated her digital subscrip...
Tags: Google, California, Marketing, European Union, Deloitte, B2b, University Of Michigan, Digital Marketing, Fed, Consumer, General Data Protection Regulation, Epsilon, Acxiom, Jebbit, Data Marketing Association


How to Build Brand Loyalty on Your Landing Page

Your landing page is your opportunity to make an impression on your target audience. If it connects on an emotional level and has a clear and transparent purpose, site visitors are more likely to identify with your brand. Building loyalty often takes a bit more time, but your landing page is a start to a long-term relationship with new customers. For most businesses, around 65% of their revenue comes from an existing customer base. Connecting with your customers to build a relationship from the ...
Tags: Florida, Marketing, Alberta, B2b, Branding, Sotheby s International Realty, Consumer, Kings Island, Gold Pass, Isaacs Isaacs, Place Contact Info Front and Center Place, Focus on Voice Branding Voice


Digital Transformation 2.0: Customer Experience Management

Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX) involving everyone in the C-suite—CIOs, CMOs, chief digital officers, among other customer-facing functions. “CXM is the next category in the brand evolution,” said Augie Ray, vice president analyst at Gartner. “Whereas 20 years ago much of brand strategy was focused on positioning and communication strategy, today we use the tools and p...
Tags: Digital Transformation, Marketing, CMO, Gartner, Accenture, B2b, Forrester, Ray, Modern Marketing, Consumer, CX, Parrish, Augie Ray, Forrester Consulting, Rick Parrish, John Zealley


5 Essential Video Advertising Tips for Twitter in 2019

When it comes to video ads, Twitter can stand on its own. With 321 million active users per month, the social platform is perfect for fast, relevant video content. Video tweets are six times more likely to earn retweets than image tweets, which are already several times more popular than text-only tweets. Don’t get anxious about reports of slowed growth—for many, Twitter remains the platform of choice. If the future of Twitter is video, how should brands adjust their social media strategies? It ...
Tags: Twitter, Marketing, Social Media Marketing, Netflix, Levi, B2b, Twitter Twitter, Consumer, Better Mobile, Hashtags Twitter


Why Big Data Means Big Responsibility for CMOs

The CMO’s position in the C-suite hierarchy has been elevated significantly over the past several years, thanks in large part to the rise of big data. With the right data at their fingertips, modern marketers can now target customers with surgical precision, as well as provide CEOs with evidence that their initiatives are working. And get this: Big data isn’t even all that big yet. At  CES earlier this year, it was said that our world produces roughly 43 million terabytes of data every single da...
Tags: Apple, Google, Amazon, Marketing, CMO, B2b, Digital Marketing, Association of National Advertisers, Las Vegas Convention Center, Consumer, International Data Corporation, Selligent Marketing Cloud, Right People Organizations


Social Media Analytics: Adding Attribution and ROI to Your Marketing Campaigns

Social media never changes. Well, maybe superficially. It’s hard to imagine today’s Insta kids coding HTML hearts into their Myspace pages and fielding messages from Tom. But one constant has plagued social media since its birth: the challenge of tracking marketing impact and ROI. Thankfully, as platforms have evolved, so have the tools we use to analyze our social media marketing campaigns. Today’s analytics platforms can go a long way toward delivering stronger ROI and marketing attribution. S...
Tags: Marketing, B2b, Social Media Analytics, Tom, Consumer, Marketing Metrics, Revenue won Customer


4 Ways Everyone Can Champion Women in Tech

Women’s history month is always an opportunity to learn and grow—for every gender, not just women. It’s important to take time to reflect on how far we’ve come. When I started my first job nearly 20 years ago, I adhered to a dress code that required I wear a skirt and pantyhose to work every day. Just 55 years before that, my grandmother got her college degree in home economics as it was one of the few majors available for women. The progress we’ve achieved is tremendous—but this is by no means ...
Tags: Marketing, Professional Development, Tsa, B2b, Consumer, Ways Everyone Can Champion Women in Tech


3 Next-Level Landing Page Best Practices for 2019

Landing pages are Marketing 101—or at least they should be. Top-notch marketers must know how to build compelling landing pages specially designed to convince customers to engage and convert. They need to understand the importance of grabbing readers’ attention with catchy headlines, making text easier to consume with short paragraphs and bullet points, and using striking images that create emotional connections. (Of course, we could all benefit from tips, tricks, and secrets to creating effecti...
Tags: Marketing, B2b, Consumer, Demand Generation


Social Causes That Gen Z Cares About—and Why You Should Care, Too

The kids are growing up. Believe it or not, the oldest of Generation Z (those born between 1996 and 2010, according to MDR) are starting to graduate from college. They’re making many of their own decisions and influencing their parents and society as a whole. For employers and marketers, this demographic can’t be ignored. Gen Z, bigger than Generation X, has an estimated population of more than 60 million, according to consulting firm BridgeWorks. Having grown up with domestic terrorism, school ...
Tags: Marketing, NFL, Colin Kaepernick, San Francisco, Nike, United Nations, Citigroup, Patagonia, Cbs, Espn, The New York Times, B2b, Cone Communications, Nra, Modern Marketing, MDR


Continually Improving the Customer Experience: The Evolution of Automated Marketing Tools

Automated marketing tools have evolved over the last few decades, giving generations of marketers new and innovative ways to engage with their customers. That’s not going to stop anytime soon. Automated marketing technology continues to advance rapidly. And over the next few years, it’ll change the way people experience your brand and interact with your company. I think we are entering the age of the customer experience platform. A Bit of Perspective Automated marketing first emerged with the ...
Tags: Marketing, Netflix, B2b, Automated, Martech, Consumer, Marketing Technology, Clari, Clari Their


5 Lead Generation Techniques for Small Businesses in 2019

You’ve got a loyal following of delighted customers. Now it’s time to grow. But to do that, you need leads. The question is, how do you go about getting them? What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. From content creation to face-to-face events, you’ll learn the most effective and affordable ways to ...
Tags: Google, Instagram, Youtube, Kentucky, Marketing, Oxford, Richard Branson, Barkbox, B2b, Upwork, Seth Godin, Gary Vaynerchuk, Consumer, Petplan, Lead Management, Seattle Coffee Gear


8 Black American Technologists Who Changed the Future of MarTech

Computers permeate nearly every aspect of our existence. According to the , a computer is in 93.6% of white homes and 89.3% of Black homes in the United States. The prevalence of digital experiences has also created a significant increase in tech industry jobs. The Bureau of Labor Statistics collectively defines the tech industry as any industry in which at least 14.5% of jobs are in STEM occupations. STEM workers include engineers, IT, scientists, and the managers of those employees. In the 20...
Tags: Google, India, Marketing, Barack Obama, Nasa, Bureau of Labor Statistics, United States, Professional Development, Ibm, Fast Company, Hulu, B2b, Thompson, Bryant, Dean, Martech


What the AI-Delivered Buyer’s Journey Will Look Like in 2030

It’s a new year, and you know what that means: new annual predictions. ‘Tis the season for companies to publish their thoughts and plans for 2019, including us. And we’re betting on big changes, like the growing importance of the customer experience and artificial intelligence (AI). Our forecasting is based on research and deep knowledge of industry trends. But technology is always evolving—sometimes by leaps, but often by tweaks—so it can be difficult to notice incremental changes. That’s why w...
Tags: Marketing, Artificial Intelligence, B2b, Baymard Institute, Jane, Consumer, Right Around the Corner Eleven