Posts filtered by tags: Content[x]


 

You Ask, I Answer: What Makes Engaging Content?

Lisa asks, “Think about brands you (as a consumer) trust and engage with most often online. Why does their content prompt you to engage?” We’ve all read many answers to this question over the years, and in the end, a consistent answer does exist. For creators, we use the 3L framework. For consumers, we use […] The post You Ask, I Answer: What Makes Engaging Content? appeared first on Christopher S. Penn Marketing Blog.
Tags: Content, Content Marketing, Marketing, Marketing Technology, Strategy


You Ask, I Answer: Biggest Time Wasters in Content Marketing?

Lisa asks, “What are the biggest time wasters that plague content marketing programs?” Before we can answer this question, we have to define what a time waster is. Is it something that won’t work, won’t generate results? Is it something for which the process is so contentious and difficult that it’s not worth doing, like […] The post You Ask, I Answer: Biggest Time Wasters in Content Marketing? appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Strategy, Seo, Content Marketing, Content, Lisa, Christopher, Marketing Technology


5 Ways to Reduce Wordiness in Your Presentations

Have you ever been trapped listening to a presentation that was going nowhere fast? In a training session at the university where I teach, a technology specialist was sharing tips on how to use a new attendance tracking program. The presentation was so littered with jargon and personal stories and unrelated asides, that I pictured myself jumping up and screaming “get to the point!” I didn’t, of course. But I really, really wanted to. And I’m sure I wasn’t the only one. We all do it. Clutter up o...
Tags: Editing, Content, Speech, Repetition, Public Speaking, Presentation, Composition, Speaking, Strunk, Sean O'Brien, Presentation Design, Passive Voice, Active Voice, Concise, Wordiness


You Ask, I Answer: Content Marketing Home Runs?

Lisa asks, “What does a home run look like in your content marketing?” This is an interesting question because of the analogy. What happens more – home runs or runs batted in (RBI)? The answer is the RBI, by a factor of 2-3x. It’s great when you get the occasional home run that drives your […] The post You Ask, I Answer: Content Marketing Home Runs? appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Strategy, Seo, Content Marketing, Content, Lisa, Christopher


You Ask, I Answer: Tools Missing From Content Marketers Tech Stacks?

Lisa asks, “What tools do you think are missing from most content marketers tech stack?” Without a doubt, the ability to know what content is resonating, either by individual channel or by owned media content. This is a giant blind spot I experienced for myself, and one of the reasons I wrote software for Trust […] The post You Ask, I Answer: Tools Missing From Content Marketers Tech Stacks? appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Content Marketing, Machine Learning, Content, Marketing Technology


The Future of Paid Content: Same As It Ever Was?

Eight years ago, I had an opportunity to speak to a group of marketing pros in Boston about the future of paid content. I was invited to speak by my friend and former colleague, Sloane Kelley, one of the founders of Geekend, an annual gathering now in its 11th year. I had an audio recording […] The post The Future of Paid Content: Same As It Ever Was? appeared first on Adpulp.
Tags: Boston, Advertising, Content, Presentations, Conferences, Self-promotion, Ad People, Industry Analysis, AdPulp, Sloane Kelley


Tough Women with Super Soft Skin

Do you have three minutes to spare for another inspiring story from a brand? Only you can answer that. What I can say is this: Curious human beings have an infinite capacity for compelling stories. In fact, when the story is truly great and promoted properly, people will wait in line and fork over hard-earned […] The post Tough Women with Super Soft Skin appeared first on Adpulp.
Tags: Instagram, Advertising, Content, Influence, Celebrity Endorsement, Creative Review


AmLactin Introduces Resilient Moms With Super Soft Skin

Do you have three minutes to spare for another inspiring story from a brand? Only you can answer that. What I can say is this: Curious human beings have an infinite capacity for compelling stories. In fact, when the story is truly great and promoted properly, people will wait in line and fork over hard-earned […] The post AmLactin Introduces Resilient Moms With Super Soft Skin appeared first on Adpulp.
Tags: Instagram, Advertising, Content, Influence, Celebrity Endorsement, Creative Review


AmLactin Introduces Two Tough Moms With Super Soft Skin

Do you have three minutes to spare for another inspiring story from a brand? Only you can answer that. What I can say is this: Curious human beings have an infinite capacity for compelling stories. In fact, when the story is truly great and promoted properly, people will wait in line and fork over hard-earned […] The post AmLactin Introduces Two Tough Moms With Super Soft Skin appeared first on Adpulp.
Tags: Instagram, Advertising, Content, Influence, Celebrity Endorsement, Creative Review


Facebook autogenerates content promoting terrorist groups and propaganda, AI detection a failure, says whistleblower complaint to US SEC

An anonymous whistle-blower complaint against Facebook to the US Securities and Exchange Commission shows that Facebook inadvertently facilitated militant and terror propaganda by auto-generating videos and pages consisting graphic violence, insurgency activity, logos, promotional videos and other... ...
Tags: Travel, Facebook, Mark Zuckerberg, News, Internet, US, Social Media, Policy, Regulation, Terrorism, SEC, Content, Hate Speech, US Securities and Exchange Commission, Content Moderation


Statutory licensing for content not applicable to the Internet, says Bombay High Court

The Bombay High Court has granted an interim injunction in favor of Tips Industries against Airtel-owned music streaming service Wynk. Tips had sought a temporary order restraining Wynk from enabling downloads and streaming of Tips music. What led to this lawsuit was a fallout between the two over... ...
Tags: Travel, Music, Legal, News, Policy, Content, Airtel, Bombay High Court, Wynk, Tips Industries Ltd, Compulsory Licensing, Wynk Tips


Why “Content First” Salespeople Have an Edge

The Pipeline Guest Post -Susan Varty Imagine you had everything you needed to say at your fingertips. All the customized emails, personalized messages, all the marketing materials, all the product benefits, and all of the relevant articles you would love to send your prospects. Wow. That is a dream indeed. As a salesperson, all interactions require content. From the initial outreach to follow-up touch points, we use a wide range of tactics and approaches. We spend a lot of our days crafting th...
Tags: Sales, Guest Post, Content, Selling to Executives, 04 - General Sales, Susan Varty


Technology, Fears of Cultural Submergence, and Video Regulation in India – Sidharth Chopra, Nandita Saikia

By Sidharth Chopra and Nandita Saikia The practice of determining the legality of a publication based on its ownership and on the nature of its contents has existed for almost as long as recordable communication has existed. We are, of course, no longer confined to the basic forms of communication... ...
Tags: Travel, Ecommerce, Video, News, Media, Internet, India, Policy, Content, Content Regulation, Sidharth Chopra, Nandita Saikia, Sidharth Chopra Nandita Saikia


You Ask, I Answer: Bad Content Marketing Advice?

Lisa asks, “What’s the worst advice you’ve received or seen given to content marketers (or about content marketing)?” Interesting question. There isn’t a ton of terrible advice out there per se – most content marketing advice falls in the same general buckets of “create content people love/people want”, “create as much content as practical”, “create […] The post You Ask, I Answer: Bad Content Marketing Advice? appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Strategy, Seo, Content Marketing, Content, Lisa, Christopher


The Formula for a Successful Presentation, Part 2

Success. It’s what drives us, propels us, beckons to us. But do you ever feel like it’s just out of your grasp? When you stand before an audience, what can you do to get the results you want? Is there some secret formula for success? In an article for the Harvard Business Review, Curator of TED, Chris Anderson, outlined the three things he believes create a successful presentation. He says, “presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker.” Th...
Tags: Content, Perspective, Delivery, Harvard Business Review, Presentation, Anderson, Narrative, Chris Anderson, Speaking, Escher, Manuel, Presentation Science, Jessica S Manuel


You Ask, I Answer: Finding Industry-Specific Content Marketing Opportunities

Patricia asks, “I know the cannabis and CBD space is growing exponentially. What kinds or types of content should I be producing?” This is an interesting question that will rely heavily on SEO data. The method I recommend for finding industry-specific content marketing opportunities is a three step process: intent-based permutation, validation, followed by predictive […] The post You Ask, I Answer: Finding Industry-Specific Content Marketing Opportunities appeared first on Christopher S. Penn Ma...
Tags: Marketing, Seo, Content Marketing, Data Science, Machine Learning, Content, Predictive Analytics, Patricia, Christopher, Marketing Technology


Your Guide to Choosing Content KPIs

To measure content marketing effectiveness and evaluate the ROI of your content campaigns, you should use simple, relevant, and useful Key Performance Indicators (KPIs). The ideal KPIs are content metrics that can measure performance over time and across all levels of the conversion funnel. This post identifies sixteen of Portent’s favorite content KPIs, sorts the content metrics by the goals they’re best at measuring, and tells you how to start tracking your content marketing efforts. How to ...
Tags: Google, Featured, Strategy, Content Marketing, Blogging, Google Analytics, Content, Content Strategy, Don, David Robinson, Vancouver Canada, KPI, Ian Lurie, Brandwatch, Google Alert, Hotjar


You Ask, I Answer: The Difference Between Buyer Personas and Target Audiences

Stephanie asks, “What’s the difference between buyer personas and target audiences, in the context of content marketing?” Buyer personas and target audiences/target markets are frequently used terms in digital marketing, but when done properly are not interchangeable. Watch this video to learn the differences, why one costs much more than the other, and where to […] The post You Ask, I Answer: The Difference Between Buyer Personas and Target Audiences appeared first on Christopher S. Penn Market...
Tags: Marketing, Strategy, Seo, Content Marketing, Content, Stephanie, Christopher


Leveraging Leadership R&D

With increasing demands in our time, one of the challenges that leaders continually face is that of productivity. How do we get more done with less? Clearly, one solution is to have highly engaged team members that are aligned and pulling together behind the same shared vision. However, with only 13% of the global workforce highly engaged at work (Gallup 2016), we are obviously not doing a great job at this. Combine this with the fact that Deloitte 2019 Human Capital Survey cites that 80% of com...
Tags: Productivity, Leadership, Professional Development, Time Management, Content, Resourcefulness, Leverage, Maximize Efforts, Deloitte 2019 Human Capital Survey


You Ask, I Answer: Paid and Organic Traffic Evaluation in Google Analytics

Stephanie asks, “Is your paid traffic outperforming your organic traffic? Or vice versa?” This is a bit of a misleading question, in the sense that it implies you want to focus on one more than the other. The real goal is to evaluate the synergy of paid and organic traffic working together. As the cliche […] The post You Ask, I Answer: Paid and Organic Traffic Evaluation in Google Analytics appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Content Marketing, Analytics, Google Analytics, Content, Metrics, Stephanie, Christopher, Marketing Technology


The Need for “Better, Faster, and Cheaper” Content Continues Unabated

Heineken is the latest in a long line of brands moving creative production to in-house teams. Campaign US reports that the Dutch beer maker is busy building an in-house content hub at its American headquarters in White Plains, New York. View this post on Instagram Start your weekend with an instant spark(le). #OpenYourWorld A post […] The post The Need for “Better, Faster, and Cheaper” Content Continues Unabated appeared first on Adpulp.
Tags: Advertising, US, Heineken, Content, In-house, Food And Beverage, Instagram Start, White Plains New York View


The Need for Better, Faster, and Cheaper Branded Content Continues Unabated

Heineken is the latest in a long line of brands moving creative production to in-house teams. Campaign US reports that the Dutch beer maker is busy building an in-house content hub at its American headquarters in White Plains, New York. View this post on Instagram Start your weekend with an instant spark(le). #OpenYourWorld A post […] The post The Need for Better, Faster, and Cheaper Branded Content Continues Unabated appeared first on Adpulp.
Tags: Advertising, US, Heineken, Content, In-house, Food And Beverage, Instagram Start, White Plains New York View


ShareChat has removed 54K accounts and nearly 5 lakh pieces of content since February

ShareChat, a social media platform that hosts content in 14 Indian languages, said on Wednesday that it has removed more than 487,000 pieces of content and 54,404 accounts since February for violating its community guidelines and terms of use. The company’s announcement came a day before the second... ...
Tags: Travel, Mobile, Facebook, Twitter, Elections, News, Internet, Government, Social Media, Whatsapp, Policy, Content, Content Moderation, Fake News, Tiktok, ShareChat


It’s About Time: New Watches Made in America

Timex helped to democratize timepieces in 1854 with the first clock any working family could afford. Today, Timex is bringing watchmaking home again to its headquarters in Middlebury, Connecticut.  “The American Documents collection is about so much more than great-looking timepieces – it’s about capturing the spirit of what it means to be American-made,” said Tobias Reiss-Schmidt, […] The post It’s About Time: New Watches Made in America appeared first on Adpulp.
Tags: Photography, Fashion, Advertising, America, Content, Product Development, Timex, Creative Review, Lifestyle Marketing, Middlebury Connecticut, Tobias Reiss Schmidt


Netflix looks at cheaper plans and more local content to grow in India; over 80% of new subscribers came from outside the US in Q1FY19

Netflix added 9.6 million subscribers in Q1FY19, bringing the total to 148.9 million paid streaming members. Most of this growth – 7.9 million of the net additions in Q1 – came from markets outside the US. Its worth noting that revenue from international streaming overtook US revenue in... ...
Tags: Travel, Mobile, Video, News, Internet, India, US, Netflix, Earnings, Streaming, Content, Ott, OTT Services, Earnings March-2019


Get ready for a new era of personalized entertainment

Jarno M. Koponen Contributor Jarno M. Koponen is working on intelligent systems and human-centered personalization. He currently is product lead at Yle, one of the leading media houses in the Nordics. More posts by this contributor A new hope: AI for news media AI on your lock screen New machine learning technologies, user interfaces and automated content creation techniques are going to expand the personalization of storytelling b...
Tags: Amazon, Facebook, Column, Twitter, Spotify, Marketing, Tech, Artificial Intelligence, Computing, Machine Learning, Personalization, Virtual Reality, Content, Multimedia, Streaming Services, Smart Devices


9 Ways To Turn Organic Website Traffic into Loyal Customers

Business owners are on a never-ending quest to generate more website traffic without having to pay more money. Unfortunately, their efforts are often misguided. Mostly due to a common misconception on how to increase traffic and build loyal customers. Some believe that the number of website visitors is dependent on the size of one’s budget. However, this information is incorrect and is most likely costing businesses money. There is a higher probability that businesses are spending their marketi...
Tags: Google, Marketing, Seo, Blogging, Customers, Ppc, John, Content, Do Keyword Research Know, Create Multi Organic Conversion Points, Share Customer Service


ContentTech Summit 2019 Day 2 Recap

In this episode, I recap some of the memorable moments from Day 2 of ContentTech Summit, from what to ask sales people to criteria for vendor selection to what Henry Rollins thinks. Watch the video for a deeper dive. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 […] The post ContentTech Summit 2019 Day 2 Recap appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Content Marketing, Artificial Intelligence, Machine Learning, Ai, Content, Henry Rollins, Marketing Automation, Christopher, Marketing Technology


ContentTech Summit 2019 Day 1 Recap

In today’s show, we look back on day 1 of the ContentTech Summit 2019 Day 1. From stats like the average value of an email address is $35 to 29% of companies spend more on technology than staff, the first day of ContentTech Summit (formerly the Intelligent Content Conference) had a lot to offer. Watch […] The post ContentTech Summit 2019 Day 1 Recap appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Content Marketing, Content, Conferences, Marketing Automation, Christopher, Marketing Technology


YouTube Has Plans for Choose-Your-Own-Adventure Shows—But Don't Expect Bandersnatch

Well, folks, it appears the inevitable choose-your-own-adventure-style YouTube programming may soon be coming to a channel near you.Read more...
Tags: Science, Youtube, Netflix, Choose Your Own Adventure, Content, Originals, Don, Bandersnatch