Posts filtered by tags: Content[x]


Grades are like grenades

Photo from Flickr  Grades are grenades exploding in the mind like waves and wounding little children as they try to find a place to avoid the flying shrapnel of sarcasm and hide behind the walls they build and weep within a chasm of silence their faces contorted with confusion at the verbal violence. Grades are like grenades With remnants of regret they strive to avoid the bottom set while aspiring to be the teacher’s pet which is something many grasp for but few will re...
Tags: Learning, Education, Children, Teachers, Assessment, Testing, Schools, Content, Grades, eLearning, Steve Wheeler

Commercials And Content Marketing Are Advertising’s Meat & Potatoes

When you make a commercial, you have between 15 and 90  seconds to tell the brand’s story and convince people to learn more and to desire more. It’s not easy to do, and it’s not done all that well all that often. When it is done well, we take notice. Right now, Levi’s is getting […] The post Commercials And Content Marketing Are Advertising’s Meat & Potatoes appeared first on Adpulp.
Tags: Advertising, Content, Levi, Creative Review, Branded Utility, COVID-19

You Ask, I Answer: Conducting Research for Content Marketing?

Joe asks, “How do you conduct research for a new content marketing project? Where do you start, what steps do you take, and what systems do you use to organize your research and findings?” It really depends on the project and how much depth I need to go into. How much detail do you need? […] The post You Ask, I Answer: Conducting Research for Content Marketing? appeared first on Christopher S. Penn - Marketing Data Science Keynote Speaker.
Tags: Marketing, Strategy, Seo, Content Marketing, Research, Content, Joe, Christopher, Penn Marketing Data Science Keynote

The Most Annoying Things Speakers Do, Part 1

My family and I love to watch Family Feud together. The host, Steve Harvey, cracks us up, and we love to play along to see if we can guess the answers. If you haven’t seen the show before, the basic premise is that two families compete to try to come up with the answers to survey questions. I sometimes wonder, what if Steve Harvey asked this question: “We surveyed 100 people and asked them: ‘what is the most annoying thing a speaker can do?’” What would your family or team of coworkers guess peo...
Tags: Metaphor, William Shakespeare, Content, Clarity, Connection, Steve Harvey, Speaking, Relevance, Grammarly, Don, University of Pittsburgh, PTO, Presentation Hacks, Audience Analysis, Clarify, Faux Pas

An Abundance Mindset is the Makeover Your Presentation Desperately Needs

People gravitate toward speakers who include them in their narrative. These magnanimous presenters have a way of debuting their idea in such a way that their listeners don’t feel threatened by the change of which they speak. A presentation that takes ownership of risk while coming from a place of generosity starts with an abundance mindset. The opposite of an abundance mindset is a scarcity mindset. With a scarcity mindset, one believes there will never be enough, so they choose fear and competi...
Tags: Design, Content, Presentation, Speaking, Presentation Science, Presentation Design, Scarcity Mindset, Fixed Mindset, Abundance Mindset, Abundance Mindset Vs. Scarcity Mindset, Abundance Vs. Scarcity, Aaron Endre

5 Ways to Tackle a 30-Minute Presentation

Dr. Martin Luther King Jr.’s “I Have a Dream” speech is one of the most famous speeches in US history. It’s a message we still need just as much in 2020 as we did in 1963 when it was delivered. But if you had to guess how long this famous speech delivered to nearly 250 thousand people was, what would your guess be? 17 minutes. That amazing speech lasted less than 20 minutes. Most TED talks last between 10-18 minutes. What’s the secret of that length? While there is no one right length or no one ...
Tags: Organization, Time, US, Ted, Mlk, Attention, Content, Martin Luther King Jr, Conclusion, Speaking, Presentation Hacks, Length, Attention Span, Introduction, I Have A Dream, 30-minute

Weaving Narrative Threads into Your Presentations

“Narrative threads serve as reminders that stories are not discrete units but rather are part of a larger, polyphonous fabric.” -Anne Bell We know that stories are how we express and experience life. That’s why we write about them so often. Ethos3 is in the business of presentation design and training. But really, we are in the business of helping you tell your stories. However, we want to zoom out a little bit today to look at the bigger picture. We want to explore the power of narrative thread...
Tags: Apple, Nike, Story, Storytelling, Stories, Narratives, Content, Hagel, Persuasion, Bell, Speaking, Content Development, John Hagel, Presentation Hacks, Narrative Thread, Anne Bell

Words Matter; Ergo, The Content That Fortifies Matters

Words. There are so many of them. It’s hard to know them all or to know what they all mean. We used to have a dictionary and thesaurus nearby to look up unknown words. Today, we make a quick visit to to confirm our hunch, or to get the official version. For instance, here’s […] The post Words Matter; Ergo, The Content That Fortifies Matters appeared first on Adpulp.
Tags: Video, Advertising, Content, Copy

Use These Two Words to Battle Your Fear of Public Speaking

Your boss has assigned you to give a big presentation. In front of lots of people. And you hate public speaking. It makes you nervous just thinking about it. But what can you do to get over your presentation anxiety? Can I propose two words to help you? The first is surrender. That might seem like an odd choice when we are talking about battling our fear. But stick with me. I’ll explain. The second word is prepare. That one makes more sense, right? With that one, we can see the clear link to vic...
Tags: Preparation, Practice, Content, Feedback, Prepare, Speaking, Rehearsal, Nerves, Surrender, Fear Of Public Speaking, Presentation Hacks, Rehearse, Presentation Anxiety, Neil Neimark, Tessa V West

Let You Come Through

A perfect presentation is only as good as its presenter. That’s you! The most important piece of any presentation is authenticity. If you aren’t convinced your presentation is flawless, your audience will notice. The success of your pitch hinges on the ability to let you come through! Studying successful speakers is a good practice and can certainly help give you pointers, but ultimately the audience will be able to read if your pitch isn’t “you.” Don’t use phrases that won’t come out naturally....
Tags: Speaker, Content, Nielsen, Speech, Unique, Presentation, Authenticity, Thought Leadership, Speaking, Mentor, Authentic, Presentation Hacks, Genuine, Thought Leader, Unique Presentation, Presentation Mentor

In the Deep End with Klay Thompson, Care of Kaiser Permanente

NBA superstar Klay Thompson went to the floor in pain during Game 6 of the 2019 NBA finals. His ACL was torn. The Toronto Raptors went on to win the series and the title four games to two. The five-time All-Star missed the abbreviated 2019-20 season but is expected to re-join the Warriors lineup when […] The post In the Deep End with Klay Thompson, Care of Kaiser Permanente appeared first on Adpulp.
Tags: Advertising, Nba, Content, Toronto Raptors, Klay Thompson, Celebrity Endorsement, Creative Review, Production Community, Klay Thompson Care of Kaiser Permanente

Transforming online learning experiences

In 'normal times' transformation is often slow, usually driven by technology. During the Second World War, which was far from normal, a number of radical developments in medicine, science and technology rapidly emerged. They had to. It was expedient, because lives were at stake.  In a time of crisis, we all try to cope in any way we can.Today's crisis is precisely one of those moments in history. There is a race to develop new methods of health care, vaccines, medicines and of course, new socia...
Tags: Video, Technology, Learning, Bbc, Teachers, Crisis, Slovenia, Pedagogy, Content, Transformation, eLearning, Distance Education, Steve Wheeler, Plymouth England, Pandemic, FutureLearn

4 Ways to Make Your Message Stand Out

We are living in a time of information overload. As communicators, we now have to work harder than ever before to make our messages stand out. Why? Because we’ve got loads of competition. Check out this graphic from Towards Data Science which shows the way information has boomed throughout history. So when we write or speak or produce, our message has to make it through all that noise. Here are 4 ways you can battle information overload and get your message across. 1. Use Powerful Graphics Th...
Tags: Steve Jobs, Story, Graphics, Content, Information Overload, Presentation, Emotion, Narrative, Speaking, University Of Illinois, Springfield, Presentation Hacks, Novelty, Towards Data Science, Fritz Heider, Better Content

Why You Need a Second Opinion on Your Presentation

It’s common practice to get a second opinion for your health. And it’s normal to have someone else look over anything you write that you plan to send out. But when it comes to presentations, we often tend to keep those under lock and key, opting to trust our own instincts. But choosing to get input on our presentations is always wise. It can help us see problems with our content, broaden our perspectives, and reach a more diverse audience. So why do we neglect to get a second opinion on our pres...
Tags: Metaphor, Content, Feedback, Speaking, Content Development, Eleanor, Barbara Brown Taylor, Presentation Hacks, Audience Analysis, Second Opinion, Presentation Preparation, Input From Others, Tips For Feedback, Carolyn Kaufman Psy

What are good brand logos?

The Secret Language of Logos is a short video that helps you to understand brand logos. What is the difference between brand and reputation is … © Stuart Bruce - What are good brand logos? was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age
Tags: Marketing, Public Relations, Pr, Content, Reputation Management, Stuart Bruce, Stuart Bruce Modernising

As Always, Progressive Finds Its Way

Are you tired of seeing commercials with zero production values? Commercials shot on iPhones? Or commercials captured from a Zoom chat and edited in post? Have some patience! This trend—borne of dire necessity—has just begun. Plus, not all Zoom chats are created equal. Let’s take a look… Shot on iPhones and leveraging a new condensed […] The post As Always, Progressive Finds Its Way appeared first on Adpulp.
Tags: Advertising, Content, Celebrity Endorsement, Creative Review, COVID-19

A Simple Way to Fight Mind Blanks

“Backlash.” That was the word I was trying to remember. I was telling a story during a presentation and talking about how a company had changed their policy in response to the . . . the . . . But the word wouldn’t come. It was lodged somewhere in my brain. I was experiencing a mind blank which left me awkwardly stammering in front of my audience. If you’ve given many presentations, chances are you’ve had something like this happen. Mind blanks can come in many forms, but they happen most often w...
Tags: Content, Mitchell, Pause, Speaking, Don, Presentation Hacks, Brain Fog, Olivia Mitchell, Brain Blank, Mind Blank, Mind Blanks

Do You Actually Want Your Audience to Ask Questions?

When building out a presentation, it’s important to decide whether or not you will be fielding questions, and when. This varies greatly depending on size of audience, nature of presentation, and presenter preference. Do you actually want your audience to ask questions? What kinds of questions does your presentation need? Strongly consider this before you get ready to speak. If this is a presentation that is given often, then it can be tweaked. You can determine when to make room for questions de...
Tags: Uncategorized, Communication, How To, Content, Deliver, Speech, Delivery, Questions, Public Speaking, Presentation, Develop, Narrative, Audience, Speaking, Presentation Hacks, Presentation Design

5 Tips for Producing Video Content During Social Distancing

Throughout the coronavirus pandemic, content and PR professionals have become acutely aware of the spike in video creation over social media. As business leaders and communicators continue to comply with social distancing guidelines, they are uniquely challenged to produce new forms of content that can cut through the clutter and deliver engaging and effective messaging. While many of them are entering the world of video production and user generated content (UGC) for the first time, the...
Tags: Video, Pr, Content, Ugc, PR Training, COVID-19, COVID, Scot Thor

Why Generalities Are Killing Your Presentations

One of the quickest and most effective ways to bore your audience is to fill your presentation with generalities. But we know that’s not your aim (or anyone’s for that matter). So why do we hear, not to mention give, so many presentations like this? Why do we as speakers keep forgetting the power of a specific example or story? Today we’ll cover some research on how we process general information versus specific information. Then, we’ll give you two simple questions to ask to make sure you aren’...
Tags: General, Memory, Story, Harvard, Content, Example, Narrative, Speaking, PAUL, Jodie, Presentation Science, Rosenbloom, Specific, Uri Hasson, Generalities, Long-term Memory

How to Craft an Emotionally Intelligent Narrative

Emotional intelligence, or EQ, is the capacity to be aware of, control and express one’s emotions, and to handle interpersonal relationships judiciously and empathetically. Many presenters are finding success tapping into EQ when forming their language in order to relate to their audience on a higher level. Daniel Goleman, an American psychologist, developed a framework of five elements that define emotional intelligence. Today we will discover how to craft an emotionally intelligent narrative u...
Tags: Design, Strategy, Content, Presentation, Emotional Intelligence, EQ, Pitch, Narrative, Content Strategy, Thought Leadership, Speaking, Daniel Goleman, Presentation Science, Presentation Design, Thought Leader, Content Strategist

You Ask, I Answer: Re-Using Blog Content For Other Channels?

Danielle asks, “I have started writing blog posts on our company website. Should I use the same content for email marketing? Should I just reuse the content or link back to the site? What about social media?” Content re-use is a fine strategy to get the most out of high-value content. The reality is that […] The post You Ask, I Answer: Re-Using Blog Content For Other Channels? appeared first on Christopher S. Penn - Marketing Data Science Keynote Speaker.
Tags: Marketing, Strategy, Seo, Content Marketing, Blogging, Email Marketing, Content, Christopher, Danielle, Marketing Technology, Penn Marketing Data Science Keynote

Unique Presentations Break Rules

Written and unwritten rules alike are created as a baseline to carve out a reliable structure. This structure is important to adhere to for good reason. However, in the words of the late, great Robert Evans, “rules were meant to be broken.” In order to have a truly memorable presentation, you must first understand the rules, then ascribe to most of them while finding ways to break a few. Unique presentations break rules in the best ways. Here are a few thoughts on ways to reimagine your next pre...
Tags: Design, Content, Robert Evans, Presentation, Extraordinary, Thought Leadership, Speaking, Presentation Science, Presentation Design, Rule Of Thumb, Thought Leaders, Unique Presentation, Breaking The Rules, Extraordinary Presentation, Presentation Rules

3 ways to earn prospective clients’ trust amid uncertainty

Prospective clients need someone they can trust, especially in today's climate, which doesn't inspire much confidence. Here's how you can prove that you're the agent to hire.
Tags: Publishing, Content Marketing, Service, Radio, Agent, Content, Speaking, Select, Educational Content, Top Of Mind, Imran Tariq, Pulications

The Best Suspense is Personal

Suspense, by nature, can take a narrative and make it incite emotion. The best way to engage with that emotion is to draw it out and let the audience feel it for a while. Here are a few tips on how to realize the full potential suspense can build for you. Start with a Story Take your audience on a journey with you. As a storyteller, you will build trust and interest immediately with your listeners their navigator. Suspense then builds as they invest in you and what you have to say. According t...
Tags: Design, Uncategorized, Strategy, Communication, Oxford, Storytelling, Visuals, Content, Presentation, Content Strategy, Thought Leadership, Speaking, Suspense, Call To Action, Presentation Design, Building Suspense

The Scientific Formula for Charisma: Verbal CLTs

Charisma is one of those things that’s a bit hard to pin down. We know it when we see it. But too often we have fallen prey to the historical belief that it’s more nature than nurture. However, researchers John Antonakis, Marika Fenley, and Sue Liechti believe charisma can be learned. They published their findings and formula in the Harvard Business Review. Their research shows that when leaders and speakers were trained in 12 key charisma learning tactics (CLTs), their leadership rating rose by...
Tags: Writing, Content, Script, Speaking, Charisma, CLT, Charismatic, Leadership Skills, Presentation Science, Quintilian, Antonakis, Charismatic Leadership Tactics, CLTs, Verbal Skills, John Antonakis Marika Fenley, Sue Liechti

The Kind of Speakers We Need Right Now

We are always looking for speakers who can give voice to our experiences in profound ways. More than ever, we need speakers we can trust. We need presentations that are simple and honest to cut through the noise. One of my favorite writers has some ideas about the kind of speakers we need. And it boils down to how we, as speakers, use language. Professor Barbara Brown Taylor says we need speakers who use language with economy, courtesy, and reverence. Let’s see how her guidelines can help us be ...
Tags: Economy, Language, Speaker, Content, Public Speaking, Presentation, Presenting, Speaking, Barbara Brown Taylor, Presentation Hacks, Courtesy, Brown Taylor, Reverence, Power Of Language, Responsible Language, Economy Brown Taylor

Using the CRAAP Test to Conduct Better Research

We live in a world of information overload. Some of that information is great. And some of it needs to pass a CRAAP test. BBC writer David Robson says, “We are bombarded with information all day, every day, and we therefore often rely on our intuition to decide whether something is accurate.” But if the only measure for the reliability and value of a source is our intuition, we’re teetering on the edge of a slippery slope. Thankfully, we have guidelines to help us. We have theories for better re...
Tags: Research, Bbc, Currency, Content, Purpose, Bias, Authority, Speaking, Relevance, David Robson, Digital Literacy, Presentation Hacks, Credibility, Accuracy, CRAAP, Source

The 4 Human Needs Every Presenter Must Understand

In order to move someone, you have to know what motivates him. You’ve probably heard of Abraham Maslow’s hierarchy of needs, right? It looks like this. Since 1943, Maslow has provided us with a foundational theory to help us understand human motivation. But there’s a new sheriff in town. And his name is James L. McQuivey. He’s the VP and Principal Analyst at Forrester, but you might know him for his book, Digital Disruption: Unleashing the Next Wave of Innovation. In a keynote address in 2008 ...
Tags: Comfort, Behavior, Content, Uniqueness, Connection, Forrester, Speaking, Needs, Variety, Abraham Maslow, MASLOW, Patty Seybold, Presentation Hacks, MOTIVE, McQuivey, Human Motivation

A Cash Positive Place for Emerging Advertising Voices

To help develop new writers and broaden our coverage, is now accepting pitches from high achieving undergrads, grad students, and recent graduates. If you study or studied journalism, advertising, or marketing and you want to work with a copywriter/creative director and the editor of this website, here’s your chance. For what it’s worth, I […] The post A Cash Positive Place for Emerging Advertising Voices appeared first on Adpulp.
Tags: Advertising, Content, Ad People