Posts filtered by tags: Content-marketing[x]


 

Snub Your Next Deadline and Read This Instead

“Creative people are flaky.” That statement gets my blood boiling a bit, but I do understand where the sentiment comes... Continue Reading The post Snub Your Next Deadline and Read This Instead appeared first on Copyblogger.
Tags: Content Marketing, Creativity, Featured, Productivity, Writing


6 Ways Email Marketing Can Amplify Your SEO Results by @jasonhennessey

Here are six ways you can use email marketing to rapidly boost your SEO results.The post 6 Ways Email Marketing Can Amplify Your SEO Results by @jasonhennessey appeared first on Search Engine Journal.
Tags: Content Marketing


You Ask, I Answer: Paid and Organic Traffic Evaluation in Google Analytics

Stephanie asks, “Is your paid traffic outperforming your organic traffic? Or vice versa?” This is a bit of a misleading question, in the sense that it implies you want to focus on one more than the other. The real goal is to evaluate the synergy of paid and organic traffic working together. As the cliche […] The post You Ask, I Answer: Paid and Organic Traffic Evaluation in Google Analytics appeared first on Christopher S. Penn Marketing Blog.
Tags: Analytics, Content, Content Marketing, Google Analytics, Marketing, Marketing Technology, Metrics


Why Content ‘Tactics’ Fail You & How to Become Relevant by @jamarketer

Content tactics promise game-changing results. But most die hard and fast. Here's how to become relevant without them.The post Why Content ‘Tactics’ Fail You & How to Become Relevant by @jamarketer appeared first on Search Engine Journal.
Tags: Content Marketing


Content for the Customer Journey – Phase III: Conversion

At this point in our customer journey, you have a grasp on awareness, we’ve covered consideration, and now we’re here at the moment of truth: conversion. This is goal of so many marketing efforts… getting the consumer to make the purchase or other measurable action. Let’s dive a little deeper into what we learned about conversion content for the customer journey with client Discover Boating.    Creating customer-first content All content should be tailored to each stage of the custome...
Tags: Facebook, Seo, Content Marketing, Content Creation, Social Media Agency, Facebook Instagram, Customer Journey, Instagram News Feed, Social Media Content Creation, Instagram Story, Social Media Content Marketing


How to Meet (and Exceed) Your Creative Content Goals

Why is it so hard to produce good content? Because creative work is uniquely draining … and uniquely rewarding, too.... Continue Reading The post How to Meet (and Exceed) Your Creative Content Goals appeared first on Copyblogger.
Tags: Featured, Content Marketing, Blogging, Creativity, Editing, Copyblogger Weekly


#494 How To Build Your Marketing Team: Interview with Kevan Lee

On today’s episode of the Internet Marketing Podcast, Andy is joined by Kevan Lee, VP of Marketing at Buffer to talk about a range of topics including the state of content marketing & social media in 2019 & how to build your marketing team, plus he provides his tips for marketing strategy.  On the show you’ll learn: What content marketing & social media look like in 2019 What interactive posts are and why you should be using them Where podcasting is heading in 2019 Tips for how to build your ...
Tags: Content Marketing, Sem, Digital Marketing, The Digital Marketing Blog, Internet Marketing Podcast, Social Media & Online Pr, Andy, Kevan Lee, Kevan


Everything Old Is New Again: Why & How to Refresh B2B Content

Content creation —it’s the linchpin of our B2B content marketing strategies. And have upped their investment in content creation over the past year—more than any other spending area. Without a steady cadence of fresh, quality content we can’t proactively adapt to our audience’s changing needs nor consistently reach, inform, engage, entertain, or inspire action within them. And for most content marketers, this effort is often grounded in creating net-new content. But freshness is the ey...
Tags: Google, Seo, Linkedin, B2b Marketing, Content Marketing, Alexa, Toprank Marketing, Content Optimization, Moz, Jeff Baker, Content Refreshing, refreshing B2B Content, Quartz Mobile, Driver Seat Refreshing


10 Content Marketing Goals Worth Pursuing

Ever wonder why content marketing works so well for some businesses — but doesn’t seem to do anything at all... Continue Reading The post 10 Content Marketing Goals Worth Pursuing appeared first on Copyblogger.
Tags: Featured, Content Marketing, Blogging, Popular, Content Marketing Strategy, Content Marketing Goals Worth Pursuing


Why Content Marketing Fails and How to Fix It

The truth is…. MOST CONTENT FAILS It doesn’t get viewed, shared, or downloaded. It doesn’t generate leads, or sales. It just….IS. But at the same time, content isn’t free. So when it doesn’t succeed, it’s a problem. Content that fails wastes time Content that fails wastes money Content that fails takes your attention away from something that might work better Content that fails often has to get propped up with expensive ads Content that fails creates stress on you, and among your team Content...
Tags: Facebook, Seo, Content Marketing, Social Media Consulting, Risa Engel


Google is Experiencing Indexing Issues With Content in Google News by @MattGSouthern

Google has confirmed it's aware of indexing issues affecting content in Google News.The post Google is Experiencing Indexing Issues With Content in Google News by @MattGSouthern appeared first on Search Engine Journal.
Tags: Google, News, Seo, Content Marketing, Google News


25 comical subject lines + tips for funny writing

Want a surefire way to engage your subscribers and get them to open your emails? Make ’em laugh. A humorous subject line is a great motivator. So, how do you write funny subject lines? Since hiring Amy Schumer or John Oliver is probably out of the question, you’ll have to channel your own inner comedian. Don’t worry; we’ll help you find your funny bone. We have four tips that will make it easier to create chuckle-worthy subject lines. But, before we start, here are some funny subject lines to us...
Tags: Business, Hollywood, Kim Kardashian, John Oliver, Amy Schumer, Content Marketing, Ben Franklin, Copywriting, California Academy of Sciences, Warby Parker, Opentable, Travelocity, Don, Kramer, Cruisin, Email Subject Lines


Content for the Customer Journey – Phase I: Awareness

In our digital age, the road to consumer’s dollars is paved with good content. As online sales rapidly increase and mobile devices feed us information 24/7, it’s never been tougher for brands to break through the noise and differentiate themselves in a crowded marketplace. Luckily, we’re here to help start you off on the right foot by showing you how to create awareness content for the customer journey. Awareness Content for the Customer Journey As marketers, our primary goal is to ...
Tags: Seo, Content Marketing, Evergreen, Social Media Agency, Customer Journey, GWI, Social Media Content, Social Media Company, Content that Converts, Awareness Based Content, Customer Journey on Social Media, Engaging Customers on Social Media, Social Media Supports The Customer Journey, Customer Journey As, Evergreen Content Though, Awareness Content in Action This Instagram Story


Avoid These 5 Blog Strategy & Creation Mistakes by @ronlieback

A blog is a powerful marketing tool. Avoid these big mistakes when creating a strategy and your blog posts.The post Avoid These 5 Blog Strategy & Creation Mistakes by @ronlieback appeared first on Search Engine Journal.
Tags: Seo, Content Marketing


How to Make Yourself Indispensable to a Creative Team

Yesterday, I mentioned the makings of a successful creative team that runs like a well-oiled machine. As the creative-strategic hybrid... Continue Reading The post How to Make Yourself Indispensable to a Creative Team appeared first on Copyblogger.
Tags: Featured, Content Marketing, Blogging, Creativity, Editing


Optimizing Content for Featured Snippets

Last updated on April 16, 2019 at 05:47 pm SEO is not just a race to the number one spot anymore. Nowadays, you have to be quick on your feet to try strategies like Featured Snippet Optimization. Featured Snippets (also known as Rank Zero) are taking over. According to a study by Ahrefs in 2017 , keywords with Featured Snippets are taking 8.6% of all clicks while 19.6% percent goes to the organic search result that is ranking at number 1. This can help you drive a load of traffic to your site...
Tags: Google, Seo, Content Marketing, Knowledge Graph, Content Strategy, Content Optimization, Ahrefs, Knowledge Panel, Search Engine Journal, Stone Temple, Featured Snippet, Search Snippet, Voice Search Optimization Moz


Master the Part of Editing that Has Nothing to Do with Grammar, Spelling, or Punctuation

If you want your content marketing team to run like a well-oiled machine, there’s one factor that matters more than... Continue Reading The post Master the Part of Editing that Has Nothing to Do with Grammar, Spelling, or Punctuation appeared first on Copyblogger.
Tags: Featured, Content Marketing, Blogging, Editing


How the Halo Effect Drives Demand Generation and Leads

My dad taught me many lessons growing up, and one that stands out as relevant to demand generation is this:He said, “Choose your friends carefully because [like it or not] you are judged by the company we keep.”He didn’t know it the time, but he explained a cognitive bias called the halo effect.In this post, I’m going to explain how the halo effect applies to lead generation. What is the halo effect? Wikipedia defines states, “the halo effect is a type of immediate judgment discrepancy, or cogni...
Tags: Wikipedia, Marketing, America, Content Marketing, Harvard Business Review, Lead Generation, Thought Leadership, Academia, MarketingSherpa, Marketing Tactics, Customer-centric, Journey Map, Steelwedge


Creating ‘Craft Content’ for Remarkable Business Results

The term “craft” is a modern trend indicating something that’s been put together with care, appealing to select palates. In... Continue Reading The post Creating ‘Craft Content’ for Remarkable Business Results appeared first on Copyblogger.
Tags: Productivity, Featured, Content Marketing, Blogging, Creativity, Copywriting, Copyblogger Weekly


ContentTech Summit 2019 Day 2 Recap

In this episode, I recap some of the memorable moments from Day 2 of ContentTech Summit, from what to ask sales people to criteria for vendor selection to what Henry Rollins thinks. Watch the video for a deeper dive. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 […] The post ContentTech Summit 2019 Day 2 Recap appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Content Marketing, Artificial Intelligence, Machine Learning, Ai, Content, Henry Rollins, Marketing Automation, Christopher, Marketing Technology


5 Essential Questions to Guide Your B2B Influencer Marketing Strategy

The post 5 Essential Questions to Guide Your B2B Influencer Marketing Strategy appeared first on Online Marketing Blog - TopRank®.
Tags: Seo, Content Marketing, Influencer Marketing, Online Marketing


3 Ways Thoughtful Writers Use Tone to Build Loyal Audiences

“I don’t like your tone.” You’ve heard the adage, It’s not what you say, it’s how you say it. (Actually,... Continue Reading The post 3 Ways Thoughtful Writers Use Tone to Build Loyal Audiences appeared first on Copyblogger.
Tags: Featured, Content Marketing, Blogging, Copywriting


ContentTech Summit 2019 Day 1 Recap

In today’s show, we look back on day 1 of the ContentTech Summit 2019 Day 1. From stats like the average value of an email address is $35 to 29% of companies spend more on technology than staff, the first day of ContentTech Summit (formerly the Intelligent Content Conference) had a lot to offer. Watch […] The post ContentTech Summit 2019 Day 1 Recap appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Content Marketing, Content, Conferences, Marketing Automation, Christopher, Marketing Technology


The Complete Guide to Captioned Videos

Born profoundly deaf, I’ve depended on captions since getting my first big clunky decoder in 1983. It was a box about the size of the older VHS and DVD players. Back then, captioned programs and movies were hard to find. Few things excited me more than seeing the caption symbol on the cover of a […] The post The Complete Guide to Captioned Videos appeared first on Meryl Evans.
Tags: Videos, Video, Sales, Tech, Content Marketing, Digital Marketing, Inclusion, Captions, Closed-captions, Open-captions


Evangelizing SEO: The Can’t-Lose Case for Your Content Team by @teetee_rex

Here are three ways to convince your content team that SEO isn't a chore, but a powerful tool for success.The post Evangelizing SEO: The Can’t-Lose Case for Your Content Team by @teetee_rex appeared first on Search Engine Journal.
Tags: Seo, Content Marketing


The Non-Nerd’s Guide to Improving SEO with Internal Linking

SEO is a ridiculously big and complex topic. There are a gazillion different strategies, and it often feels like the more difficult the strategy is, the higher the impact will be. But that’s not always true. There are a few strategies that are easy to implement AND can also make a huge impact on your […] The post The Non-Nerd’s Guide to Improving SEO with Internal Linking appeared first on Fluxe Digital Marketing.
Tags: Blog, Seo, Content Marketing, Branding, Content Strategy, Internal Linking


How to Get It Done: Project Management Tips for Content Marketing Managers

When I was in high school, we had a science class project in which we were grouped into teams, and tasked with building a catapult. Whichever contraption could launch a tennis ball the farthest would win the contest. We quickly learned that the hardest part wasn’t constructing the actual catapult. It was wrangling all the team members, divvying up assignments, and keeping a collective group of energetic teenagers on track. In hindsight, maybe that was the point. Managing Content Marketi...
Tags: Seo, B2b Marketing, Content Marketing, Skype, Content Management, Qa, Project Management, Right Tools, People Content, Trello Workfront, TopRank Marketing Quality


The Future of B2B Content: Data-Informed, Interactive, and Influential

Before embarking on any new marketing initiative or trying a new tactic, B2B marketers need to answer and essential question: Why? While most B2B marketers won’t admit it, many still practice some "spaghetti/wall marketing” wherein each year they throw new digital tactics “against the wall” to see what sticks without really knowing why a tactic would work for their audience over another. This is not to say that you should stifle your desire to innovate and try new things. But you need to be ...
Tags: Seo, B2b Marketing, Content Marketing, Influencer Marketing, Penny, B2b Influencer Marketing, Copenhagen Denmark, Lee Odden, B2b Content Marketing, Data-informed Content Marketing, Focusing Your Data Lens


Why the Term ‘Experimental Art’ Makes Me Laugh

All of the definitions of “experimental art” that I could find were pretty vague. Which was great, because they supported... Continue Reading The post Why the Term ‘Experimental Art’ Makes Me Laugh appeared first on Copyblogger.
Tags: Featured, Content Marketing, Blogging, Creativity


How to Reach the C-Suite via Thought Leadership

 For the last several years, dire warnings of “content shock” have cast doubt on the continued ability of thought leadership content – or any kind of content marketing – to deliver results. But new research provides fresh encouragement for thought leadership marketers, especially those targeting senior-level decision makers. I sat down with Gareth Lofthouse, one of the co-founders of the thought leadership agency Longitude, to get a preview of the findings in their study, “Learning from the...
Tags: Seo, Content Marketing, Davos, Aecom, Longitude, Social Media Consulting, Gareth Lofthouse, Chuck Kent