Posts filtered by tags: Content-marketing[x]


 

Does Content Length Predict Traffic Generated?

Alexiy asks, “What is your opinion: To maximize success with content, is it best to stay consistent with the length (how many words) and medium (blog vs video) or provide a variety for your audience?” Opinions without data are irrelevant, so let’s look at the data to make this decision. I took a sample of […]
Tags: Marketing, Seo, Content Marketing, Search Engine Optimization, Marketing Data Science, Alexiy


5 Reasons Why Automatic Captions Are a Big Problem

Would you publish an article on your website if it has typos and other errors? Well, then. Would you publish captions on your website if it has typos and other errors? That’s what automatic captions are and why I call them autocraptions. Automatic captions are like a person or synthesized voice speaking flatly without inflection ... Read more The post 5 Reasons Why Automatic Captions Are a Big Problem appeared first on Meryl.net home.
Tags: Sales, Content Marketing, Accessibility, Digital Marketing, Inclusion, Automatic Captioning


How to Create a Successful Influencer Marketing Campaign Using Webinars

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Tags: Facebook, Seo, Content Marketing, Kim, Jay, Host, Kim K, Jay Baer, Cialdini, Shama Hyder, Intellifluence, Google Doc Drive


How Long Should a Webinar Be?

if (typeof BingeIframeRan === "undefined") { window.addEventListener("message", receiveMessage, false); function receiveMessage(event) { try { var parsed = JSON.parse(event.data) if (parsed.context === "iframe.resize") { var iframes = document.getElementsByClassName("binge-iframe"); for (let i = 0; i One of the questions our clients often ask is “How Long Shou...
Tags: Seo, Content Marketing, Jay Baer


Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant

Online consumer intelligence and social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring and media contact database services, for $450 million, in a combined cash and shares deal. TechCrunch understands Brandwatch’s key executive team will be staying on. The move combines two large players to offer a broad range of services from PR to marketing and online customer engagement. The deal is expected to close in the second quarter of 2021. Cision h...
Tags: TC, Europe, Business, England, London, Marketing, Social Media, Communication, Tech, Content Marketing, Ceo, Artificial Intelligence, SaaS, Brighton, Machine Learning, Leader


How to Monetize Your Expertise

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Tags: Google, Seo, Content Marketing, Udemy, Knowledge Graph, Rand Fishkin, Appointfix, Maxwell Hertan


Why You Need to Use Images in Content Marketing

Facts and statistics about why visuals rock for your marketing strategyContinue reading on Get Paid to Write Online »
Tags: Writing, Marketing, Content-marketing, Freelance, Content-strategy, Digital-marketing


Will Brands Start Monetizing Their Social Media Content?

There's a new face on subscription social platform OnlyFans: fashion designer Rebecca Minkoff and her eponymous accessible luxury brand. Minkoff debuted her OnlyFans account last Friday to coincide with New York Fashion Week (NYFW). Since then, she has streamed behind-the-scenes footage from her latest show. Until now, the four-year-old social platform has had a reputation...
Tags: Advertising, Content Marketing, Rebecca Minkoff, Platforms, New York Fashion Week NYFW, Minkoff, Marketing Innovation, Fashion & Apparel


Is it time to double down on influencer marketing?

There is no doubt that the global pandemic has impacted our marketing and growth plans. Indeed, it has forced a step-change in everything – from the way and how we work, to the where we work … so it is little wonder that marketers are feeling the strain. Add to this the massive shifts around business accountability, increasing expectations of brand authenticity and respect for social license, and 2020-21 can easily be seen as a turning point for the often fraught relationship between bra...
Tags: Marketing, B2b Marketing, Content Marketing, Influence, Forrester, Ryan Skinner


Bubba Wallace Is Chasing Checkered Flags In An All New No. 23 Car

NASCAR is back, if not back to normal. A rain-delayed Daytona 500 was held on Sunday with 30,000 fans in attendance. Going into the 2021 NASCAR Cup Series season, one driver’s story keeps rising to the top. Bubba Wallace, the 27-year-old driver behind the wheel of a new No. 23 car that is owned by […] The post Bubba Wallace Is Chasing Checkered Flags In An All New No. 23 Car appeared first on Adpulp.
Tags: Advertising, Content Marketing, Nascar, Daytona, Bubba Wallace, Celebrity Endorsement, Lifestyle Marketing, Car Account, Sports Marketing, Featured Creative


10 Biggest Marketing Trends for 2021

Marketing is essential to increase your company's exposure and drive revenue. Here are the 10 biggest marketing trends for 2021.
Tags: Marketing, Sales, Content Marketing, Social Media Marketing, Digital Marketing, Mark, Small business marketing, Marketing Trends, Startup Marketing, eCommerce marketing


The Ultimate Binge-Worthy Content Recipe: Add One Part Hollywood

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Tags: Seo, Content Marketing, Netflix, Montreal, Spider Man, Johnny, Jennifer Beals, Bridgerton, Johnny Lawrence, Daphne Bridgerton, Simon Basset, Feigang Fei, Pleasantville Pleasantville, Feigang Fai


Customer Journey Mapping for Audience-Centric Content (Plus a Free Template)

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Tags: Seo, Content Marketing, Journey, Audience Personas, Jay Baer, Customer Journey Mapping, Customer Journey Map


Customer Journey Mapping for Audience-Centric Content

if (typeof BingeIframeRan === "undefined") { window.addEventListener("message", receiveMessage, false); function receiveMessage(event) { try { var parsed = JSON.parse(event.data) if (parsed.context === "iframe.resize") { var iframes = document.getElementsByClassName("binge-iframe"); for (let i = 0; i One of the questions we hear from our clients most often is,...
Tags: Seo, Content Marketing, Journey, Audience Personas, Jay Baer, Customer Journey Mapping, Customer Journey Map


How To Think About Content Marketing Strategy

Stephanie asks, "Which comes first, content or the distribution strategy?" Neither comes first. What comes first is your goal, your objective. If you're not clear on the objective, then you'll create content poorly aligned to your goal, and then you'll distribute content in the wrong places. Goals are everything for marketing, but in any situation […]
Tags: Marketing, Strategy, Seo, Content Marketing, Stephanie


Why and How to Create Accessible Social Media and Website Content

Content accessibility isn’t just the responsibility of the design and production team. It’s everyone’s job. If a company cares about accessibility, then the executives need to support it. OK. Maybe a marketer doesn’t know to add ALT text to images. Maybe a salesperson doesn’t know PDFs need to be accessible. Maybe a graphic designer doesn’t ... Read more The post Why and How to Create Accessible Social Media and Website Content appeared first on Meryl Evans.
Tags: Sales, Content Marketing, Accessibility, Digital Marketing


Why Is My Organic Traffic Down? Here Are 4 Things to Check

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Tags: Google, Seo, Content Marketing, Google Analytics, Barry, Google Search Console, SERP, Lior Krolewicz, Yael Consulting


Lessons from the Long Road to Personalization in Banking

Personas aren't good enough for financial marketing anymore. People want you to know them, not someone like them or just their generation. The post Lessons from the Long Road to Personalization in Banking appeared first on The Financial Brand.
Tags: Finance, Content Marketing, Customer Experience, Marketing Strategy, Personalization, CRM, Long Road, Product Marketing, Personas, Segmentation Strategies, Featured Content


Inman announces the Inman Brand Ambassadors of 2021

The Inman Brand Ambassador Team of 2021 will have a full calendar year of community events, with their inaugural introduction Jan. 26-28 at Inman Connect.
Tags: Events, Content Marketing, Radio, Inman, Inman Brand Ambassadors


How to become a local real estate celebrity in 2021

To become an authority in your region and a top-selling agent, you need to become a master of engagement using video. So let’s look at how the best agents are leveraging video content in 2021.
Tags: Video, Marketing, Content Marketing, Radio, Agent, Video Marketing, Digital Marketing, Victoria Kennedy, Select


Content Strategy and the Marketing Blog

Over the holidays, I looked at two things regarding my personal content strategy. First, I asked you, my community, what format content you'd like more of from me. Your answers were pretty clear: You want more content that's text, that's faster to consume. What you don't want is more rich media to try digesting, and […]
Tags: Marketing, Seo, Content Marketing, Content, Marketing Data Science


Top 10 Marketing Articles for 2020 (and What We Can Learn from Them)

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Tags: Seo, Content Marketing, Anna, Jay, Social Media Changes, Jay Baer, Ann Smarty, Lauren Teague, Zontee Hou, Anna Hrach, Nathan Ellering, Brandon Anderson, Things Social Media


Top 10 Marketing Articles of 2020 (and What We Can Learn from Them)

if (typeof BingeIframeRan === "undefined") { window.addEventListener("message", receiveMessage, false); function receiveMessage(event) { try { var parsed = JSON.parse(event.data) if (parsed.context === "iframe.resize") { var iframes = document.getElementsByClassName("binge-iframe"); for (let i = 0; i 2020. What a year. Before we close this chapter, let’s revis...
Tags: Seo, Content Marketing, Anna, Jay, Social Media Changes, Jay Baer, Ann Smarty, Lauren Teague, Zontee Hou, Anna Hrach, Nathan Ellering, Brandon Anderson, Things Social Media


Top 9 social media trends to watch in 2021

Here are the top nine tips for meeting the social media trends that I think will be essential to focus on in 2021 and beyond.
Tags: Facebook, Video, Instagram, Youtube, Opinion, Marketing, Social Media, Linkedin, Content Marketing, Service, Radio, Teams, Agent, Content, Facebook Groups, Columns


These Side-by-Side Videos Will Make You Rethink Your Captioned Videos

With the growing number of tools for captioning videos making do-it-yourself captions possible, so is the growing number of captioned videos with crappy captions. Sometimes people don’t realize the importance of something until they see a good and bad example side-by-side. This series of side-by-side videos tell the story of why each rule of awesome ... Read more The post These Side-by-Side Videos Will Make You Rethink Your Captioned Videos appeared first on Meryl Evans. [Author: Meryl E...
Tags: Business, Content marketing, Digital marketing, Inclusion, Marketing, Captioned Videos, Video, Videos, Meryl Evans


How to Win New Clients and Prospects with Seminars and Webinars

By Casey Fuerst I once had a client, a financial advisor, who believed that an excellent way to attract new business was to do seminars. She would get 20 to 30 people in a room, walk them through some basics of investing or retirement planning, and then set an appointment for follow-up. That was her entrée to gaining them as clients. It’s a solid plan and it works for many financial management professionals. But it wasn’t working for her. She got people in the room, but they didn’t book any appo...
Tags: Minneapolis, Marketing, Sales, Content Marketing, Webinars, Financial Advisors, Don, Facebook Twitter, Donald Miller, Seminars, Professional & Creative Services, Casey Fuerst, Casey Fuerst Casey Fuerst


5 Essentials for Bank & Credit Union Marketing Budgets

Insights on digital ads, hiring priorities, content marketing, process automation and reaching Millennial consumers for the year ahead. The post 5 Essentials for Bank & Credit Union Marketing Budgets appeared first on The Financial Brand.
Tags: Finance, Advertising, Social Media, Content Marketing, Marketing Strategy, Budgets, Bank, Websites, Branding, Digital Marketing, Marketing Automation, Credit Union Marketing Budgets, Bank Credit Union Marketing Budgets


Is Your Digital Marketing Missing This Something Extra?

Do you buy DVD or Blu-rays anymore? They still have one thing you typically can’t get watching videos on-demand, online, or a streaming network. The special features. The bonuses. The something extra. However, when I check out the extras, I keep my expectations low. It’s because a lot of them don’t have captions. Something I ... Read more The post Is Your Digital Marketing Missing This Something Extra? appeared first on Meryl Evans.
Tags: Sales, Content Marketing, Digital Marketing, Captioned, Captioned Videos


Creating a marketing strategy

Hello, everyone. Today. We are going to talk about marketing strategy and execution for startups. All right. Okay. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. I always say “sometimes you need a juggernaut and sometimes you just need a Koka”. Sometimes you need the entire machine to get built. It’s going to be self-perpetuating with a flywheel and sometimes you just need somebody to come in...
Tags: Google, Entrepreneur, Seo, Content Marketing


How to Win New Clients and Prospects with Seminars and Webinars

By Casey Fuerst I once had a client, a financial advisor, who believed that an excellent way to attract new business was to do seminars. She would get 20 to 30 people in a room, walk them through some basics of investing or retirement planning, and then set an appointment for follow-up. That was her entrée to gaining them as clients. It’s a solid plan and it works for many financial management professionals. But it wasn’t working for her. She got people in the room, but they didn’t book any appo...
Tags: Minneapolis, Marketing, Sales, Content Marketing, Webinars, Financial Advisors, Don, Facebook Twitter, Donald Miller, Seminars, Professional & Creative Services, Casey Fuerst, Casey Fuerst Casey Fuerst