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Announcing the 2019 Core77 Conference: The Third Wave

What future do you want to see? How will you prepare for the next wave to hit the world of design? What practices need to be lifted up, and which ones should be left in the dust? Moving beyond our current commercial and financial understanding of 'innovation' will require transformative ideas and approaching challenges with an experimental mind frame, compelling insights and a focus on the human element. The fifth annual Core77 conference will take place on October 4th, 2019 at New Lab, a techn...
Tags: Design, Future, Events, Tech, Conferences, Brooklyn Navy, Core77 Conference, Design New


Watch Harry Parr of Bompas & Parr's Interactive Keynote Presentation at the 2018 Core77 Conference

Missed the 2018 Core77 Conference, "Now What? Launching and Growing Your Creative Business?" No worries! We're rolling out videos of the morning speakers over the next week to fill you in. Is it possible to run a successful creative business doing exactly what you love—even if what you love is as specific as magical, multisensory experiences? In this interactive keynote presentation, Co-Founder of Bompas & Parr, Harry Parr, tells the story of how his design studio transformed from tiny jelly sta...
Tags: Design, Conferences, Parr, Carly Ayres, Harry Parr, Bompas, Core77 Conference, Pedro Sanches, Sina Sohrab, Nicole Gibbons, HAWRAFJoseph Guerra, ClubKyle Hoff, Alex O Dell of FloydJamie Wolfond, Bompas Parr Harry Parr


Watch Nicole Gibbons' "How to Disrupt an Oversaturated Market" Talk at the 2018 Core77 Conference

Missed the 2018 Core77 Conference, "Now What? Launching and Growing Your Creative Business?" No worries! We're rolling out videos of the morning speakers over the next week to fill you in.CEO of the new paint company Clare, Nicole Gibbons, figured out how to disrupt an entire industry with a combination of understanding her expertise and recognizing room for improvement within the paint industry. Here, she shares how she identified a market problem and created a system that fills a void in a cro...
Tags: Design, Conferences, Carly Ayres, Core77 Conference, Pedro Sanches, Sina Sohrab, Nicole Gibbons, HAWRAFJoseph Guerra, ClubKyle Hoff, Clare Nicole Gibbons, Alex O Dell of FloydJamie Wolfond


Watch Jamie Wolfond's "Backwards Design Isn't So Backwards" Talk at the 2018 Core77 Conference

Missed the 2018 Core77 Conference, "Now What? Launching and Growing Your Creative Business?" No worries! We're rolling out videos of the morning speakers over the next week to fill you in. Many designers follow a traditional design process, where final designs are sent to a factory after they've gone through the prototyping process. Jamie Wolfond and his brand Good Thing, however, choose to put an emphasis on specific materials and production methods at the beginning of the design process, worki...
Tags: Design, Conferences, Jamie, Carly Ayres, Jamie Wolfond, Core77 Conference, Pedro Sanches, Sina Sohrab, HAWRAFJoseph Guerra, ClubKyle Hoff


Watch Floyd's "Creating Your Place Within a Longstanding Market" Talk at the 2018 Core77 Conference

Missed the 2018 Core77 Conference, "Now What? Launching and Growing Your Creative Business?" No worries! We're rolling out videos of the morning speakers over the next week to fill you in. Through offering attainable pricing, same-day delivery, easy-assembly, transparent customer relationships and a dedication to great design, furniture company Floyd has been able to successfully create its own market within the longstanding furniture industry. Here, Floyd Co-Founders, Kyle Hoff and Alex O'Dell ...
Tags: Design, Conferences, Floyd, Carly Ayres, Kyle Hoff, Floyd Co, Core77 Conference, Pedro Sanches, Alex O Dell, Sina Sohrab, HAWRAFJoseph Guerra


Alexis Houssou on How to Know If Your Company is Right for Venture Capital Funding

This interview is part of a series featuring the presenters who participated in this year's Core77 Conference, "Now What? Launching & Growing Your Creative Business", a one-day event aimed to equip attendees with tangible skills and toolkits to help produce and promote their products or services. Alexis Houssou, co-founder of the venture firm Hardware Club, worked with his business partner to upend the typical structure of venture capital firm. They didn't just want to fund successful hardwa...
Tags: Apple, Europe, UK, Design, Entrepreneurship, Africa, Tech, Harvard, Hardware Club, Bristol Robotics Lab, Carly Ayres, Core77 Conference, Pedro Sanches, Sina Sohrab, Alexis Houssou, Houssou


Watch Visibility's "Owning and Maintaining Your Design Identity" Talk From the 2018 Core77 Conference

Missed the 2018 Core77 Conference, "Now What? Launching and Growing Your Creative Business?" No worries! We're rolling out videos of the morning speakers over the next week to fill you in. Here, Joseph Guerra and Sina Sohrab, partners at Visibility, talk through their approach to running a creative business, while maintaining a qualitative design process. Balancing client relationships with creative control, they share stories of the projects that taught them to how to build a generalist approac...
Tags: Design, Conferences, Carly Ayres, Core77 Conference, Joseph Guerra, Pedro Sanches, Sina Sohrab


Watch Visibility Studio's "Owning and Maintaining Your Design Identity" Talk From the 2018 Core77 Conference

Missed the 2018 Core77 Conference, "Now What? Launching and Growing Your Creative Business?" No worries! We're rolling out videos of the morning speakers over the next week to fill you in. Here, Joseph Guerra and Sina Sohrab, partners at Visibility Studio, talk through their approach to running a creative business, while maintaining a qualitative design process. Balancing client relationships with creative control, they share stories of the projects that taught them to how build a generalist app...
Tags: Design, Conferences, Carly Ayres, Core77 Conference, Joseph Guerra, Pedro Sanches, Sina Sohrab


Watch HAWRAF's "There's No Business Like... Client Services" Talk From the 2018 Core77 Conference

Missed the 2018 Core77 Conference, "Now What? Launching and Growing Your Creative Business?" No worries! We're rolling out videos of the morning speakers over the next week to fill you in. In this enrapturing talk, Carly Ayres and Pedro Sanches, half of design and technology studio HAWRAF, kicked off the conference by sharing their experience in taking the plunge to start their own creative business. From pitching work to firing clients, they openly share the euphoric highs and melancholy lows f...
Tags: Design, Conferences, Carly Ayres, Core77 Conference, Pedro Sanches


A Few Lessons from the 2018 Core77 Conference

This year's Core77 Conference, "Now What?", was the first conference we've hosted dedicated to one loaded question: "what does it take to start or maintain a creative business?" With engaging talks by industry leaders, small workshops that allowed attendees to receive more focused advice related to their business mission, and of course, some fun surprises along the way, the day proved to answer many attendees questions and much more. Are you a creative entrepreneur yourself looking for answers, ...
Tags: Design, Entrepreneurship, China, Events, Kendrick Lamar, Hardware Club, Gibbons, Latifah, Ming, Ti Chang, Carly Ayres, Bompas Parr, Harry Parr, Jamie Wolfond, Wolfond, Emily Cohen


TODAY is Your Last Chance to Get Tickets for the 2018 Core77 Conference!

This Thursday October 25th we'll be gathering in sunny freezing cold Brooklyn for the annual Core77 Conference. This year the conference will consist of talks and workshops focusing on how to launch and grow your own creative business, a topic typically not taught in design school. Our series of talks and workshops will focus on the realities of branching out on your own, and along the way we have plenty of fun twists, turns and surprises in store. We're hoping to make this daunting topic more...
Tags: Design, Events, Brooklyn, Don, Core77 Conference


Jamie Wolfond Thinks Designers Could Benefit from Reimagining the Traditional Design Process

This interview is part of a series featuring the presenters participating in this year's Core77 Conference, "Now What? Launching & Growing Your Creative Business" , a one-day event aimed to equip attendees with tangible skills and toolkits to help produce and promote their products or service.Many designers follow a traditional design process, where selecting a factory to manufacture with comes after the design process is completed. Jamie Wolfond and his brand Good Thing, however, choose to p...
Tags: Design, Brooklyn, North America, Designer Profiles, Jamie, Jamie Wolfond, Core77 Conference


2018 Core77 Conference Ticket Sales End This Monday, October 22

Next Thursday, October 25th we'll be gathering in Brooklyn for the annual Core77 Conference. This year's conference is focused on highlighting the realities of launching and growing your own creative business. Through a series of talks and workshops, you'll hear from other successful creative professionals in various design-related fields on how, exactly, they got to where they are and what tools, tricks and techniques they use to get ahead.  Don't miss out on the best design party of the ye...
Tags: Design, Events, Brooklyn, Don, Core77 Conference


Autodesk's Paul Sohi on Shifting Career Paths and Advocating for Your Design Work

This interview is part of a series featuring the presenters participating in this year's Core77 Conference, "Now What? Launching & Growing Your Creative Business" , a one-day event aimed to equip attendees with tangible skills and toolkits to help produce and promote their products or serviceUnderstanding how to remain positive and conversational while advocating for your work is a skill honed over many years of experience working with diverse clients and design teams. Throughout his career, ...
Tags: Design, Brooklyn, Autodesk, Joe, Designer Profiles, PAUL, Core77 Conference, Paul Sohi, Autodesk Paul, Joe Meersman, IBM Paul, Debate Camp, Sohi, Reha Wellmer Technik


Volunteer at the 2018 Core77 Conference!

Want to help out at this year's Core77 Conference? We're looking for a few volunteers to lend a hand throughout the day!  The 2018 Core77 Conference, "Now What? Launching & Growing Your Creative Business" takes place on October 25th in Brooklyn at A/D/O and will focus on providing attendees with tangible skills and toolkits to help them produce, finance and promote their products, their services, and themselves.Applying for a chance to volunteer is easy—simply sign up via our via the link bel...
Tags: Design, Brooklyn, Core77 Conference


Harry Parr on Designing Multi-Sensory Experiences and Starting a Business You're Truly Passionate About

This interview is part of a series featuring the presenters participating in this year's Core77 Conference, "Now What? Launching & Growing Your Creative Business" , a one-day event aimed to equip attendees with tangible skills and toolkits to help produce and promote their products or services. By now, everyone is probably familiar with what we're calling the "Ice Cream Museum phenomenon"—you know, those outrageous environments designed strictly to look good on people's Instagram feeds. As ou...
Tags: Food, UK, New York, Design, London, Instagram, Brooklyn, Dubai, Harry, States, Dublin, Syracuse, Sam, Designer Profiles, Guinness Storehouse, Johnnie Walker


Design Consultant Emily Cohen on Understanding Your Marketable Skills and Inventing Your Own Job

This interview is part of a series featuring the presenters participating in this year's Core77 Conference, "Now What? Launching & Growing Your Creative Business" , a one-day event aimed to equip attendees with tangible skills and toolkits to help produce and promote their products or services. Within the first few minutes of talking with self-proclaimed 'brutally honest' design consultant Emily Cohen, it becomes clear she means business. Emily's knack for giving productive, actionable feedba...
Tags: Design, Entrepreneurship, Brooklyn, Manhattan, Aiga, Emily, Milton Glaser, Design Business, Louise Fili, Emily Cohen, Core77 Conference, Emily Ruth Cohen


Sina Sohrab & Joseph Guerra of Visibility on Working with Clients While Preserving Your Design Identity

This interview is part of a series featuring the presenters participating in this year's Core77 Conference, "Now What? Launching & Growing Your Creative Business", a one-day event aimed to equip attendees with tangible skills and toolkits to help produce and promote their products or services. Joseph Guerra and Sina Sohrab, co-founders of the New York-based studio Visibility, successfully manage to ride the line between form versus function by applying a healthy dose of playfulness to their p...
Tags: New York, Design, Brooklyn, Designer Profiles, Cooper Hewitt, Sohrab, Guerra, Core77 Conference, Joseph Guerra, Sina Sohrab, Normann Copenhagen Harry, Standard Paintbrush for Cooper Hewitt You


Why You Should Attend the 2018 Core77 Conference "Now What? Launching and Growing Your Creative Business"

If you haven't secured your ticket to our 2018 conference, Now What? Launching & Growing Your Creative Business, yet or would like to learn about why this event is so special, look no further than this list of reasons why attending will be well worth your while: It's Focused This year, we decided to narrow down our conference theme to just one specific topic. It's a mysterious topic for most designers—one that isn't taught in design school and is often kept away from the ears of professional ...
Tags: Design, China, Events, Kickstarter, Conferences, Greenpoint Brooklyn, Design Business, Core77 Conference


Alex Daly on How to Successfully Pitch Your Product to Media and Find the Right Audience

This interview is part of a series featuring the presenters participating in this year's Core77 Conference, "Now What? Launching & Growing Your Creative Business" , a one-day event aimed to equip attendees with tangible skills and toolkits to help produce and promote their products or services. What began as an opportunity to assist a colleague in launching their crowdfunding campaign not only ended up leading Alex Daly into a new career, but also helped her carve out a job title that was pre...
Tags: Design, Brooklyn, Kickstarter, Designer Profiles, Massimo Vignelli, Daly, Alex Daly, Vann Alexandra, Core77 Conference, Indiegogo Daly, Netflix Joan Didion


Craighton Berman on Kickstarter Do's and Don'ts For Designers

This interview is part of a series featuring the presenters participating in this year's Core77 Conference, "Now What? Launching & Growing Your Creative Business" , a one-day event aimed to equip attendees with tangible skills and toolkits to help produce and promote their products or services. From one-off product launches to marketing for small firms, crowdfunding has become a norm in the design world. If you've ever wondered where the Kickstarter bug first bit the design community, look no...
Tags: Design, Chicago, Brooklyn, Kickstarter, Designer Profiles, Zine, University of Illinois Chicago, Lhermitte, Craighton Berman, New York Design Week, Craighton, Core77 Conference, Manual Now Craighton


Floyd's Alex O'Dell and Kyle Hoff on  Innovating Within the Longstanding Furniture Industry

This interview is part of a series featuring the presenters participating in this year's Core77 Conference, "Now What? Launching & Growing Your Creative Business" , a one-day event aimed to equip attendees with tangible skills and toolkits to help produce and promote their products or services. Detroit-based furniture company Floyd gained momentum almost instantly through their initial Kickstarter campaign, but what they were pitching to the world wasn't a full piece of furniture. Instead, fo...
Tags: New York, Design, Brooklyn, Pennsylvania, Kickstarter, Ikea, Reddit, Detroit, Alex, Furniture Design, Designer Profiles, Floyd, Kyle, Kyle Hoff, Core77 Conference, Alex O Dell


"Ask an Expert" & You Could Win a Ticket to Our 2018 Conference! 

The success of this year's Core77 Conference "Now What? Launching & Growing Your Creative Business" hinges on the advice coming from seasoned creative entrepreneurs and consultants to help answer the question that will be on every attendee's mind: what does it take to run your own creative business and help it thrive? Before this one-day information bonanza begins, we wanted to give our readers a chance to ask some of our presenters some of their burning questions around the topic in our "Ask Me...
Tags: Post, Design, Instagram, Competition, Core77 Conference


Michael DiTullo on Why Designers Shouldn't Limit Themselves to a Single Product Category

This interview is part of a series featuring the presenters participating in this year's Core77 Conference, "Now What? Launching & Growing Your Creative Business" , a one-day event aimed to equip attendees with tangible skills and toolkits to help produce and promote their products or services. Throughout his professional career, seasoned industrial designer Michael DiTullo has put an emphasis on designing everything instead of pigeonholing himself into a single category. This mentality has n...
Tags: Amazon, Design, Nike, Brooklyn, Ibm, John, Cia, Sears, Frog, Michael, Designer Profiles, LLC, Raymond Loewy, Haan, Sound United, Hartmut Esslinger


HAWRAF's Carly Ayres and Pedro Sanches on How Unconventional Ideas Can Help You Land Your Dream Clients

This interview is part of a series featuring the presenters taking part in this year's Core77 Conference, "Now What? Launching & Growing Your Creative Business" , a one-day event aimed to equip attendees with tangible skills and toolkits to help produce and promote their products or services.The tale of launching a creative studio is age-old, and yet, somehow the ins and outs of that journey are still cloaked in mystery, and the helpful, frank tips young designers hunger for are often out of ...
Tags: Google, Design, Los Angeles, Brooklyn, Pedro, Designer Profiles, Scott, Carly, Carly Ayres, Core77 Conference, Pedro Sanches, Carly Ayres Pedro Sanches Nicky Tesla, Andrew Herzog, HAWRAF, Pedro Sanches Andrew Herzog Nicky Tesla, Brooklyn Symphony Orchestra Pedro


You Have Until Tomorrow to Get $100 Off Your 2018 Core77 Conference Ticket

Want to know everything it takes to launch your own product line or run a design studio? Secure an early bird ticket to our 2018 Core77 Conference to learn how to do it & save a few bucks. Deadline for securing discounted tickets is July 31st! Get your ticket now.View the full content here
Tags: Design, Events, Core77 Conference


Pitch a Workshop for the 2018 Core77 Conference in New York City

We're looking for dynamic workshops to add to our exciting list of 2018 Core77 Conference presentations! This years theme is all about launching and growing your creative business or product line. Do you have practical knowledge around this topic? Are you passionate about working as an independent designer? Do you know a lil' somethin' somethin' about running a successful business? If so, we want YOU! Workshops that delve into a specific topic are preferred. To give you an idea of what we mean b...
Tags: Design, New York City, Events, Conferences, Core77 Conference


Pitch a Workshop for the 2018 Core77 Conference in New York City

We're looking for dynamic workshops to add to our exciting list of 2018 Core77 Conference presentations! This years theme is all about launching and growing your creative business or product line. Do you have practical knowledge around this topic? Are you passionate about working as an independent designer? Do you know a lil' somethin' somethin' about running a successful business? If so, we want YOU! Workshops that delve into a specific topic are preferred. To give you an idea of what we mean b...
Tags: Design, New York City, Events, Conferences, Core77 Conference


Join us at the 2018 Core77 Conference!

If you're one of the thousands of creative professionals starting or running your own business/product/studio/brand, clear your calendar for October 25th and join us at A/D/O in Brooklyn for the 2018 Core77 Conference. This year's conference is a day-long event that will focus on launching and running a creative business or product line. Attendees will learn tangible skills and techniques to help them produce, finance and promote their products, their services, and themselves, and will start bui...
Tags: Design, Brooklyn, Conferences, Design Festivals, Carly Ayres, Core77 Conference, HAWRAF StudioCraighton Berman, Vann AlexandraMichael DiTullo