Posts filtered by tags: Cowen Cowen[x]


 

10 things in tech you need to know today

Good morning! This is the tech news you need to know this Monday. Apple is planning three new iPhone models in 2019, including a successor to the iPhone XR. One of the new models will include a triple camera, while the others will include a double rear camera, according to the Wall Street Journal. Wang Weijing, an executive at Chinese tech giant Huawei, has been fired following charges of espionage in Poland. It's the second arrest of a Huawei executive in two months after Meng Wanzhou, the co...
Tags: Apple, Verizon, Facebook, Instagram, China, US, Trends, Siri, Iran, Tencent, Poland, Huawei, Wall Street Journal, Alexa, Epic Games, Unity


Instagram has completely replaced TV as the most important way for advertisers to reach young people (FB)

Instagram has completely usurped television as the key way to advertise to young people, according to financial services firm Cowen. Cowen surveyed major US ad buyers, and found that for new branding campaigns, the buyers would overwhelmingly pick the Facebook-owned Instagram as their first choice. The data illustrates the continued strength of Facebook's core advertising businesses even as the company is buffeted by scandals. The reign of television is coming to an end. The medium, once cons...
Tags: Facebook, Instagram, China, US, Trends, Silicon Valley, Signal, Cowen, Cowen Cowen, YouTube Google Video