Posts filtered by tags: CPG[x]


 

Bulleit Is Working With American Forests to Plant 1 Million Trees, Expand Urban Green Space

In a new partnership with conservation nonprofit American Forests, Bulleit Frontier Whiskey is adding another component to its strategy to become the most sustainable brand in the industry--restoring the white oak forests that are necessary for bourbon barrels. Bulleit has committed to planting 1 million trees over the next five years, with a specific focus...
Tags: Advertising, Sustainability, Food & Beverage, CPG, Bulleit


Reese’s Made a Trick-or-Treat Robot That Roams Around Dispensing Peanut Butter Cups

For many candy brands in the U.S., Halloween is the most important time of the year, but due to the coronavirus pandemic this year it's going to feel very different--with social distancing dampening trick-or-treating plans and, brands fear, sales. Hershey-owned brand Reese's has found a workaround by creating a robotic trick-or-treat door that dispenses king...
Tags: General, Advertising, Food & Beverage, Hershey, Reese, CPG, AdFreak, Experiential, Adapting to Crisis


Tracee Ellis Ross Talks to Her Snack Cabinet in New Lay’s Campaign

Lay's wants to show its consumers that every bag--from classic yellow potato chips to the up-and-coming Poppables--brings its own unique joy. In the brand's latest campaign, actress Tracee Ellis Ross opens her pantry and wrestles over which snack to eat next while each bag takes turns pleading its case. The Wavy chip has a southern...
Tags: General, Advertising, Tracee Ellis Ross, CPG, Poppables, New Lay


Campbell’s Amplifies Organic Offerings With First National Campaign for Pacific Foods

Stay-at-home orders, restaurant closures, remote work and money spent on home renovations during the pandemic have been a boon for the packaged-food industry, which has seen sales soar. This sudden increase in demand, however, has interrupted another trend that's been forcing major consumer packaged goods companies to reshuffle their portfolios in recent years--namely, the shift...
Tags: Advertising, Campbell, CPG, First National Campaign for Pacific Foods


Banza Introduces Its New Line of Pizzas by Suggesting Every Night Can Be Pizza Night

As an ultimate comfort food that people can quickly make at home, frozen pizza has done well during the pandemic. Throughout the four-week period ending April 5, for instance, shoppers across the country purchased nearly twice as many frozen pizzas as they did during same period last year, according to market research firm IRI. In...
Tags: Advertising, IRI, CPG, Banza


Hard Seltzer Brands Emphasize What Makes Them Unique to Stand Out in a Crowded Space

Ever since the hard seltzer summer of 2019, alcohol and beer brands big and small have been clamoring for a sip of the category's success. Off-premise sales of hard seltzer--drinks purchased at a retail store or through an app rather than at a bar or restaurant--grew $2.4 billion from the end of summer 2019 through...
Tags: Advertising, Magazine, CPG


Kit Kat Takes a Break From ‘Have a Break’ Slogan

Everything, no matter how renowned or robust, could use a breather every now and then. Just in time for a Halloween season that's shaping up to be unlike anything from past years, Nestl?'s Kit Kat has debuted a global campaign asking members of the public to come up with a temporary alternative to the brand's...
Tags: Advertising, KAT, Nestl, CPG, Marketing Innovation


Coke Finally Pulls the Plug on Tab as Part of a Sweeping Portfolio Restructuring

The National Society of Tab Appreciators--if there is one--had better get to the grocery store fast: Coca-Cola announced today that the 57-year old brand that pioneered America's diet soft drink sector will be retired by year's end. The beverage giant also announced that several other "select underperforming products" will take their final bow this year--including...
Tags: Advertising, America, Coca Cola, Coke, CPG, National Society of Tab Appreciators


What Marketers Can Learn From Home Depot’s Beloved—and Sold-Out—12-Foot Skeleton

For much of mankind's history, artists and art aficionados have sustained a fascination with the depiction of the human body--sans skin. Skeletons and skulls utilized as popular artistic imagery can be traced as far back as when the Pre-Pottery Neolithic B plastered human skulls created in the ancient upper Mesopotamia region between 8,000 and 6,000...
Tags: Advertising, Outdoor, Mesopotamia, CPG, Marketers Can Learn From Home Depot


With Masks the Norm, Schick Positions Eyebrows as the New Lips

While face masks help prevent the spread of Covid-19, they can also make communication difficult not just by muffling the speaker's voice, but also because they hide nonverbal cues that come from facial gestures using the nose, mouth and chin. That leaves the eyes, eyebrows and forehead to do more of the talking. Focusing on...
Tags: Advertising, CPG, Adapting to Crisis


In Jack Daniel’s New Ad, People Do Things They’ve Always Wanted to—Like Tossing a Phone in a Lake

You know that thing you've always dreamed of doing? Maybe it's ordering every single item on the menu, just for the hell of it, or honking the horn on a big rig. Or maybe it's scrubbing the record on a turntable at a fancy party, or chucking your phone as far out into the lake...
Tags: Advertising, Lake, Food & Beverage, Jack Daniel, CPG, Digital Storytelling


Halsey Shows Being a King Is a Mindset in New Budweiser Spot

A new marketing push from Budweiser is tapping into a stateside ideal--namely, that determination, hard work and overcoming adversity will get you to where you want to go. In partnership with Grammy-nominated musical artist and social activist Halsey (aka Ashley Frangipane), the beer brand's latest addition to its "Be a King" campaign depicts Frangipane's real-life...
Tags: Advertising, Influencers, Halsey, CPG, Ashley Frangipane, Commerce Marketing


Kraft Mac & Cheese Erases ‘Send Noods’ Campaign From Its Social Media Following Criticism

All traces of Kraft Mac & Cheese's tongue-in-cheek "Send Noods" campaign that debuted last week in time for National Noodle Day have been erased from the brand's social media channels as a result of backlash the brand received. The campaign, created by recently founded agency Mischief, asked people to send comfort food in the form...
Tags: Advertising, Kraft Mac, CPG, Kraft Mac Cheese


Liquid IV Expands Its Flagship Product Line After Unilever Acquisition

Liquid I.V., the thirst-quenching brand best known for its flavorful, travel-friendly electrolyte drink powders, will be further amplifying its non-GMO product line with the inclusion of an immune support blend. The Hydration Multiplier + Immune Support mix, which was unveiled last Thursday on shelves at major retailers (Walmart, Amazon, Costco) nationwide, boasts a citric-tasting fusion...
Tags: General, Advertising, CPG, Unilever Acquisition, Walmart Amazon Costco


In Oreo’s Moving New Short Film, a Father Learns to Show Pride for His LGBTQ+ Daughter

While Oreo generally sticks to a lighthearted, playful message when promoting its beloved sandwich cookies, the brand is taking on a more serious tone in a new short film for its #ProudParent campaign. Doubling down on its stance as an advocate for the LGBTQ+ community, Oreo unveiled the campaign in partnership with national advocacy organization...
Tags: Advertising, Diversity, CPG, Equity and Inclusion


How the Boost in Home Improvement Might Benefit the Packaged-Food Industry

Key Insights Product innovation is still necessary to prevent iconic brands from becoming antiques While stuck inside during the pandemic, plenty of people have decided to spruce up their surroundings. The result has been great for home improvement retailers such as Home Depot, Lowe's and Ace Hardware, which have seen sales spike as the nation...
Tags: Advertising, Lowe, CPG, Adapting to Crisis


Inside Native Deodorant’s First Ad Campaign, Which Celebrates Saying ‘No’ to the Bad Stuff

In its first broad base marketing campaign, Native Cosmetics is looking to move beyond cult status and into the mainstream, positioning its aluminum- and paraben-free deodorant as something that works for everyone. Launched as a direct-to-consumer deodorant brand in 2015, Native quickly gained a dedicated following among environmentally- and health-conscious circles online. Its community is...
Tags: Advertising, Sustainability, Packaging Design, CPG, Challenger Brands, Native Cosmetics


Infographic: While Shoppers Are Adapting, They Miss Much of What Retail Used to Provide

While the beginning of the Covid-19 pandemic saw shopper confidence in brands that took a stand and provided additional information to consumers, a recent Momentum study shows that brand perception is beginning to drop and shoppers are starting to miss much of what comes along with the shopping experience, such as connecting with friends and...
Tags: Advertising, CPG, Data & Insights


Last-Second Ads Prior to Purchase and New Funding Are Driving Cooler Screens’ Expansion

Business is heating up for Cooler Screens. The technology company that replaces refrigerator and freezer doors with digital screens that display ads alongside product inventory said Monday it had secured $80 million in funding from investors including Verizon Ventures and Microsoft's M12 venture fund, valuing the company at half a billion dollars. The new cash...
Tags: Microsoft, Advertising, Verizon Ventures, CPG, Ad Tech & Mar Tech


Petco Rebrands as a Health and Wellness Company for Pet Parents

Following a trend in which American consumers increasingly see their pets as family members and are spending big bucks on products and services that emphasize animal health and well-being, 55-year-old pet retailer Petco is rebranding as a health and wellness company with a new look and a "major marketing campaign," which will kick off in...
Tags: Advertising, Petco, CPG, Petco Rebrands, Health and Wellness Company for Pet Parents


King Arthur’s First Campaign Since Its Rebrand Showcases the Joys of Baking Together

When the coronavirus crisis sent U.S. businesses and schools into lockdown in March, quarantining consumers of all ages and experience levels began donning aprons and baking their anxieties away, opting to produce their own sourdough, focaccia and challah instead of going the store-bought route. As a result of the DIY bread craze, King Arthur Flour...
Tags: General, Advertising, Arthur, CPG


Kind’s New ‘Heroes’ Bar Aims to Destigmatize Mental Illness in Healthcare Workers

Early in the coronavirus pandemic, it seemed every brand on the planet had incorporated an ode to healthcare heroes into their messaging. While those campaigns ranged from profound and important to tokenizing and repetitive, the majority of those efforts have tapered off by now. Roughly seven months into the pandemic, many consumers have expressed exhaustion...
Tags: Advertising, CPG, Life After Lockdown, Destigmatize Mental Illness in Healthcare Workers


Kraft Wants You to ‘Send Noods’ to Your Loved Ones (But Definitely Not Nudes)

If you've ever eaten a tub of ice cream in one sitting while ugly crying at a mediocre movie, or have reached for an indulgent midnight snack in a bid to calm your pandemic-shredded nerves, then you'll be well familiar with the idea of comfort food. To celebrate National Noodle Day (there truly is a...
Tags: Advertising, Food & Beverage, CPG, AdFreak, Kraft Wants


KitchenAid Mixes It Up With New Platform Devoted to Culinary Makers

On Friday, a slick new platform devoted to culinary content joined the panoply of sites vying for the attention of the serious home cook. It features a host of articles about banana leaf steaming, seed cultivation and the history of tea in America. But the marquee element is a short film developed and directed by...
Tags: General, Advertising, America, Kitchenaid, CPG


Snyder’s of Hanover Made a Pretzel Keg for Oktoberfest

Key Insights CPG brands are coming up with creative ways to maintain certain consumer behaviors that involve their products Add Oktoberfest to the list of events either altered or canceled due to the ongoing public health crisis. With the celebration, hosted annually in Munich, Germany, called off, Campbell's snack brand Snyder's of Hanover is attempting...
Tags: Advertising, Hanover, Food & Beverage, Campbell, Snyder, Munich Germany, CPG, Adapting to Crisis


Campbell’s Taps Mindy Kaling to Convince People That Canned Soup Can Be Healthy

Canned soup sales have benefited from more people eating their meals at home during the pandemic. The product's reputation as a healthy source of nutrition, however, is another matter. To challenge the perception that canned soup can't be good for you, Campbell's soup brand Well Yes!, which contains simple ingredients and no artificial additives, has...
Tags: Advertising, Mindy Kaling, Campbell, CPG


Cooler Screens raises $80M to bring interactive screens into cooler aisles

Cooler Screens, which replaces the glass doors in store cooler aisles with interactive digital displays, is announcing that it has raised more than $80 million in Series C funding. The startup has now raised more than $100 million in funding. The latest round comes from Verizon Ventures (Verizon owns TechCrunch), Microsoft’s M12 venture fund, Great Point Ventures, Silicon Valley Bank and others. Cooler Screens is led by co-founder and CEO Arsen Avakian, who was previously founder and CEO of A...
Tags: Google, Fundings & Exits, Startups, Advertising Tech, Funding, Tech, Walgreens, Chicago, United States, Argo, Verizon Ventures, Nps, Kroger, Avakian, TechCrunch Microsoft, CPG


Upscale Pet Foods Proliferated in the Pandemic—Now They’re Plunging Owners Into Debt

One of the more colorful features of pandemic living is the renewed importance consumers are placing on dogs and cats. Given the abundance of emotional support that pets provide, it's no coincidence that Americans have wanted to reward these worthy companions with toys, treats and a growing number of high-end pet foods. As Adweek reported...
Tags: General, Advertising, Adweek, CPG


Pandemic-Induced Alcohol Hoarding Might Return in Winter

Don't finish off that tequila just yet. With socially distanced backyard barbecues no longer an option for much of the country as we head into fall and winter, the looming threat of stricter shutdown measures could have an effect on alcohol sales in 2020's last quarter. According to a report by BevAlc Insights, the consumer...
Tags: General, Advertising, Don, CPG, Adapting to Crisis, BevAlc


P&G’s Marc Pritchard Demands Cross-Platform Ad Measurement by September 2021

As one of the world's largest advertisers, CPG manufacturer Procter & Gamble has clout within the industry. And now it has a demand. Speaking at the virtual Association of National Advertisers' 2020 Media and Measurement Conference, Marc Pritchard, P&G's chief brand officer, said he expects the industry to have a cross-platform measurement pilot in place...
Tags: Advertising, Procter Gamble, Programmatic, CPG, Mediaweek, Marc Pritchard, Programming & Performance, Association of National