Posts filtered by tags: CPG & Grocery[x]


 

Ghirardelli Wants to Upgrade Your S’mores With Its Premium Chocolate This Summer

Americans have grown up eating s'mores by the fire for generations. That anecdotal knowledge was supported by Ghirardelli's recent consumer research, in which 70% of consumers said that summer hasn't started until they've had the treat--a correlation more significant than seeing fireworks or going to a carnival or festival. But after years of enjoying the...
Tags: Advertising, Food & Beverage, Ghirardelli, CPG & Grocery


Clorox Keeps Busy With a New Product, Partnership and Ad Campaign

Few brands have been as in demand during the pandemic as Clorox. Despite making around a million canisters of disinfecting wipes each day, the company still struggled to provide shoppers with enough. Aiming to keep the momentum going, Clorox recently debuted a new product, partnership and ad campaign featuring actor and restaurant owner Danny Trejo....
Tags: Advertising, Clorox, CPG & Grocery


Avocados From Mexico Names Ivonne Kinser Its New Marketing Head

Avocados From Mexico elevated Ivonne Kinser to the role of vp of marketing and innovation, while Ana Ambrosi was named director of corporate communications, crisis and public relations, the trade group announced. The advocate for Mexican-grown avocados, which opted to not air a Super Bowl ad this year after six consecutive appearances, noted the promotions...
Tags: Mexico, Advertising, Food & Beverage, Consumer, C-Suite, CPG & Grocery, Ivonne Kinser, Ana Ambrosi


A Despot King Quenches His Thirst in Peroni’s Ad for New Alcohol-Free Beer

Peroni Nastro Azzurro is the latest brand to enter the burgeoning non-alcoholic beer market. To introduce Nastro Azzurro Zero, a beer with zero alcohol but with the same taste as Peroni Nastro Azzurro, the Italian brewer has launched a comedic campaign set in a fantasy kingdom. Created by Saatchi & Saatchi Italy, the ad depicts...
Tags: Advertising, Peroni, Peroni Nastro Azzurro, CPG & Grocery, Nastro Azzurro Zero, Saatchi Saatchi Italy


Olympic Athletes Train in a Grocery Store Fridge to Hype Milk as a Performance Drink

Shoppers got more than the butter and yogurt on their grocery lists when they stopped by the refrigerated cases at an Albertsons store in Boise, Idaho recently. The consumers--whose reactions were captured on 10 hidden cameras--came face-to-face with Olympic cyclist Kristin Armstrong and karate champ Ariel Torres training in a specially built, high-tech gym just...
Tags: Advertising, Health and Wellness, BOISE Idaho, Albertsons, Kristin Armstrong, CPG & Grocery


77% of Americans Say It’s on CPG Brands to Make Sure Their Packaging Gets Recycled

Experts estimate that roughly 8 million metric tons of plastic makes its way into the ocean every year--and that by 2050, there'll be more plastic than fish in the water. So whose fault is it? There's no easy answer to that question, of course. But to find out how consumers feel about it, Adweek teamed...
Tags: Advertising, Sustainability, Data, Data & Insights, CPG Brands, CPG & Grocery


77% of Americans Think Its on CPG Brands to Make Sure Their Packaging Get Recycled

Experts estimate that roughly 8 million metric tons of plastic makes its way into the ocean every year--and that by 2050, there'll be more plastic than fish in the water. So whose fault is it? There's no easy answer to that question, of course. But to find out how consumers feel about it, Adweek teamed...
Tags: Advertising, Sustainability, Data, Data & Insights, CPG Brands, CPG & Grocery


To Keep Kids Away From Parents’ Cookies, Oreo Thins Put Other Brands’ Logos on Package

We all know the feeling: reaching for a secret stash of sweets after a particularly stressful day, only to find that it's been discovered, the treats demolished, thanks to some thieving roommate, sibling, parent or kid. Top line To help hardworking parents combat this phenomenon when it comes to their sneaky offspring, Oreo created new...
Tags: Advertising, Food & Beverage, CPG & Grocery


SweeTarts and Christina Aguilera Ask Fans to Make SweetBeats

SweeTarts sells more than just its original hard candy, and it's come up with a way to let shoppers know it. Beginning today, the Ferrara-owned brand is launching SweetBeats, an online music mixer. Created by agency Duncan Channon, the program features images of SweeTart products, including its ropes along with its chewy and original formats....
Tags: Christina Aguilera, Advertising, Ferrara, Duncan Channon, CPG & Grocery


Supermarket Co-op Captures the Joy of Small Things as the UK Opens for Summer

As many countries open up this summer with the easing of Covid-19 restrictions, there are still some people who might feel hesitant to re-emerge in public. U.K. supermarket chain Co-op captures this mood with an ad about a man who overcomes his apprehension and finds unexpected joy in the everyday moments he missed during lockdown....
Tags: UK, Advertising, CPG & Grocery, U K supermarket chain Co


McCormick Is Hiring a Director of Taco Relations

Know a bunch about tacos? Like them lots? McCormick & Company has a job for you. Today, Maryland-based maker of various sauces and spices is launching a nationwide hunt for the company's first-ever Director of Taco Relations. The part-time independent consulting position pays $100,000 for work from September through December. Free products will also be...
Tags: Maryland, Advertising, McCormick, McCormick Company, CPG & Grocery


Coke Reintroduces Coca-Cola Zero Sugar

Seeking to reach more shoppers looking for healthier alternatives and stay ahead of rival Pepsi, the Coca-Cola Company is rolling out an updated version of its trademark sugar-free option, Coca-Cola Zero Sugar. The product line has a new look and taste, and is scheduled to begin appearing in U.S. stores this month. Although the latest...
Tags: Advertising, Coca Cola Company, Pepsi, Coca Cola Zero Sugar, CPG & Grocery, Coke Reintroduces Coca Cola Zero Sugar


How Olipop Is Changing the Soda Recipe for Success 

When Ben Goodwin and David Lester launched Olipop three years ago, people said they were crazy for creating a soda made with plant fiber and prebiotics. Fast forward to today, and the duo is now spearheading one of the hottest beverage trends in the market and disrupting the soda category for the first time in...
Tags: Advertising, David Lester, Ben Goodwin, CPG & Grocery


Why Can’t Women Say ‘Poop’ on Cable TV? Probiotic Brand Has to Cleanse Its Rejected Ad

Straight talk about bodily functions is common these days, even in so-called polite circles, though advertising still sometimes hides behind vague metaphors and sight gags for all-demo-friendly messages. But a brand called Garden of Life ran into an unexpected obstruction (pun intended) in launching a campaign for its probiotics: Women apparently can't say the word...
Tags: Advertising, Health and Wellness, Garden of Life, CPG & Grocery


Colgate-Palmolive’s Softsoap Debuts Hand Soap Made From Tablets

As shoppers continue to buy eco-friendly household staples, companies are designing more products to meet the demand. The latest offering comes from Colgate-Palmolive's Softsoap. Beginning today, the brand is introducing a reusable aluminum bottle and hand soap made from tablets. One tablet, which is sold in packs of three, produces one bottle of soap. All...
Tags: Advertising, Colgate Palmolive, CPG & Grocery, Softsoap Debuts Hand Soap


With Grocery Delivery in 15 Minutes or Less, JOKR Wants to Reinvent Food Shopping

Online grocery sales saw huge spikes during the pandemic as consumers looked to cut out potential exposure points to Covid-19, accelerating adoption of some pre-pandemic ecommerce innovations. As we move out of the pandemic economy and more people shop in stores, innovation in delivery of food and essentials marches on--and in some cases, that means...
Tags: Advertising, Food & Beverage, COVID, CPG & Grocery


How Harry’s Labs Builds Brands

Direct-to-consumer juggernaut Harry's Inc. has ambitions to create a family of next-generation CPG brands. That's because the budding conglomerate doesn't want the capabilities it developed while scaling Harry's to go to waste, and instead utilize those to build new product lines that will disrupt other CPG categories, according to Tehmina Haider, vp and head of...
Tags: Ecommerce, Advertising, Harry, Harry s Inc, Tehmina Haider, CPG & Grocery


French Brand Lotus Baby Gets Real About the Messy Side of Parenting

Advertising in the baby care category has long been typified by soft lighting, gentle melodies and pastel colors that paint an idealistic portrait of parenthood. Lately, however, some advertisers in the U.S. and U.K. have dropped those clich?d images in favor of a more realistic depiction of parenting-yet the French baby care market has lagged...
Tags: Advertising, CPG & Grocery


Design Veteran Mauro Porcini on the Future of Beverage

In his nearly 10 years at PepsiCo, chief design officer Mauro Porcini has had the opportunity to work on countless projects and brands. So why is it that SodaStream Professional excites him so much? "It's one of the brands of the future," Porcini says. "It talks about sustainability, it talks about health and wellness, it...
Tags: Design, Advertising, Pepsico, Food & Beverage, Product Innovation, Mauro Porcini, Brand Purpose, I'm With the Brand, CPG & Grocery


Seagram’s 7 Wants to Help Bar-Goers Rediscover Local Dives After a Long, Pandemic-Induced Absence

After a year and a half in the house, we've likely lost touch with every social routine we ever had--including how, and what, to order at the bar. To offer some support amid this awkward season of reentry, Seagram's 7 Crown American Blended Whiskey recruited comedian and actor Iliza Shlesinger to star in its new...
Tags: Advertising, Beer, Food & Beverage, Seagram, Life After Lockdown, Spirits & Cannabis, CPG & Grocery, Help Bar


A Nasal Spray Brand Built an Innovative Playground That Cleans the Air While Kids Play

It's an alarming fact that most of the world's children-93%-are breathing in harmful levels of air pollution, according to the World Health Organization. But a new project combines architecture, biotechnology and science to bring clean air to what should be a carefree childhood space: the playground. Meet the Otrivin AirBubble, which claims to be the...
Tags: Advertising, Health and Wellness, World Health Organization, Experiential, CPG & Grocery


Starbucks Debuts First-Ever Ready-To-Drink Portfolio Campaign

When the pandemic hit and society shut down, more people started brewing their coffee at home. This change in behavior, coupled with declines in tourism and commuting to work, hurt Starbucks. The coffee chain's total revenue dropped 11% to $23.5 billion for its fiscal year ending September 27. As in-store sales recover, Starbucks is focusing...
Tags: Advertising, Starbucks, CPG & Grocery


How Modern Beverage Brands Market Themselves as Antidotes to Stress, Anxiety and Sickness

Modern life is stressful for millions of Americans, and this was true even before the pandemic made everything more difficult. Trouble sleeping, burnout at work, anxiety over finances, social media-incited envy and self-doubt (listen to Olivia Rodrigo's "Jealousy, Jealousy")--all of it adds up, making each day demanding. Many beverage brands, being the astute observers of...
Tags: Advertising, Olivia Rodrigo, CPG & Grocery


The Government’s UFO Report Led Oreo to Create a Fan-Curated Offering to Aliens

Oreo is increasingly prepared for existential threats from space. In 2020, the brand--with agencies The Community and 360i--created an underground Arctic vault to protect a cache of Oreos from an apocalyptic meteor strike. Luckily, asteroid 2018 VP1 soared harmlessly past Earth, and Oreo's doomsday vault was named by Adweek readers as their favorite marketing stunt...
Tags: Advertising, Earth, Adweek, Experiential, CPG & Grocery


As Social Distancing in America Winds Down, Trojan Unveils a New Line of Condoms

Demand for condoms has declined following orders to shelter in place. There was "a lot less sex in the second quarter" of 2020, Matthew Farrell, CEO of Church & Dwight, the maker of Trojan condoms, said during a company presentation in September. As restrictions ease across the country, however, revenue is returning to the category....
Tags: Advertising, America, CPG & Grocery, Matthew Farrell CEO of Church Dwight


These Clever Billboards Are at Dog-Eye Level to Promote Jinx’s First Deal With Target

Jinx dog food began its life as an exclusively direct-to-consumer brand, launching just before the pandemic in early 2020 and growing rapidly since, with 40% month-over-month increases in its sales so far this year. Now the celebrity-backed startup is branching into Target, with a 400-store rollout--and it's kicking off its biggest marketing push to date....
Tags: Advertising, Out Of Home, CPG & Grocery


Burt’s Bees Welcomes Back Lips

With more than half of all U.S. adults fully vaccinated, pandemic-related restrictions are easing across the country. That means masks are coming off and lips are reintroducing themselves to society. To mark the occasion, personal care brand Burt's Bees is debuting a campaign all about celebrating not just lips, but human expression and communication. A...
Tags: Advertising, Burt, CPG & Grocery


To Combat Piracy, VIZ Media Made Its Content Available to Fans for Free

It's quite possible that alumni of stellar brands such as Lexus, Mattel, Warner and DreamWorks have seen Brad Woods' work up close. Always looking for more innovative challenges, the now-executive vice president and CMO of VIZ Media has taken on the world of Japanese manga to push him even further. But with very passionate fan...
Tags: Media, Advertising, CMO, Dreamworks, VIZ Media, Customer Acquisition, Innovators, CPG & Grocery, Lexus Mattel Warner, Brad Woods


Axe Wants Guys to Get Vaccinated Before Getting ‘Axeinated’

Social distancing, while crucial to slow the spread of Covid-19, has bruised demand for consumer goods that people tend to use when physically close to other people. Gum and mints, for example. Deodorant and antiperspirant, too. And, of course, condoms. The six-feet-apart issue plays a role in the latest marketing drive from men's grooming brand...
Tags: Advertising, CPG & Grocery


Unilever Marketing Chiefs Call on Brands to Make a Difference ‘on the Frontline’

Trust in businesses is rising, and people expect brands to make a bigger effort to tackle societal and environmental issues after the pandemic, Unilever's top marketers claimed during the Cannes Lions Live festival today. Conny Braams, chief digital and marketing officer at Unilever, and Aline Santos, chief brand officer and chief diversity and inclusion officer,...
Tags: Advertising, Unilever, Cannes Lions, Brand Purpose, Aline Santos, CPG & Grocery, Conny Braams, Unilever Marketing Chiefs Call on Brands