Posts filtered by tags: Creative[x]


 

Starbucks Highlights Commitment to Feeding Local Communities

Starbucks is marking its 50th anniversary with what it describes as a multifaceted advertising campaign that tells the story of its FoodShare donation program. Top line In 2016, Starbucks partnered with Feeding America to launch FoodShare, a nationwide program that packages unsold food at its cafes at the end of every day and delivers it...
Tags: Advertising, Creative, Starbucks, Food & Beverage, Briefly


Cannes Lions Submits to Lovetheworkmore Creative Duo to Make Site Free to Under 30s

The organizers of Cannes Lions have agreed to make access to its website section displaying creative campaigns free to members of the advertising industry under the age of 30 after a creative duo began an alternative site linking through to all of this year's winning work in protest. The Lions membership section named Love The...
Tags: Advertising, Creative, Cannes Lions, Lions, Creative Thinkers


Amazon Competitor Mercado Libre Mexico Gave Free Shipping to ‘Those Who Stayed on Earth’

You might have missed the memo, but a certain former Amazon CEO launched himself into space today. Now that Jeff Bezos has finally caught his long-discussed flight aboard Blue Origin's New Shepard rocket, what else is there to look forward to? Well, for Mercado Libre Mexico customers, there was free shipping. With some help from...
Tags: Ecommerce, Advertising, International, Creative, Jeff Bezos, AdFreak, Amazon CEO, Mercado Libre Mexico


Grey Goose and Uninterrupted Explore Moments That Sparked Iconic Athletic Careers in New Series

When he was 12 years old, Muhammad Ali--known then as Cassius Clay--was robbed of his treasured red Schwinn bicycle. When he reported the theft to the police, he told the officer that he wanted to "whup" the criminal in retaliation. That officer was Sergeant Joe Martin, who professionally trained boxers in a private gym. Young...
Tags: Advertising, Creative, Beer, Muhammad Ali, Cassius Clay, Grey Goose, Joe Martin, Sports Marketing, Spirits & Cannabis


Mack Weldon Wants Guys to Know It’s More Than Just Underwear

Famous for its men's underwear, Mack Weldon wants to let consumers know its brand is so much more in a new ad campaign that introduces its "Daily Wear System," which is the term the company uses to describe how its entire line of clothing is designed to work together. Counterintuitively, the aim of the brand...
Tags: Ecommerce, Advertising, Creative, Customer Experience, Branding, Retailing, Brand Purpose, Challenger Brands, Mack Weldon, Fashion & Apparel


JanSport Taps TikTok Talent to Star in a Gen Z-Inspired Comedy Series

For any school kid, the word "orientation" doesn't bring back many pleasant memories, as the dull safety presentations and forced icebreakers didn't make the school year any less daunting. But backpack brand JanSport is offering a Gen Z-friendly alternative to survive the transition back to class: "Disorientation," a four-part comedy special that addresses relatable anxieties...
Tags: Advertising, Creative, Branding, JANSPORT


This Plant-Based Meat Alternative’s Cartoon Series Questions Morality of Eating Animals

In its promotion of eating more plant-based meat alternatives, Livekindly Collective, which owns brands such as Oumph!, The Fry Family Food Co, The Dutch Weed Burger and LikeMeat, has produced an online cartoon series to encourage people to think of the animals when eating meat. The company, which sells its meat-alternative products to 40 countries...
Tags: Advertising, Creative, Sustainability, Plant-based Products, LikeMeat, Family Food Co


Rewatch Adweek’s Fourth Annual Elevate: Experiential and Creativity Summit

On June 17 Elevate: Experiential and Creativity rounded out the second annual Adweek at Home summit. Attendees heard marketing experts share the secrets of successful engagement, measurable results, flexible production and creating unforgettable experiences. Featured speakers included Leo Burnett's Chaka Sobhani, one of this year's Creative 100 honorees, Adobe's John Travis and Best-selling author Jonny...
Tags: Advertising, Creative, Adweek, Cannes Lions, Leo Burnett, John Travis, Chaka Sobhani, Experiential, The Creative 100, Premium Events


Adweek Podcast: Wrapping Up Cannes Lions 2021

After a long (and unusual) week on the virtual Croisette, David Griner and Shannon Miller are joined by AgencySpy editor Kyle O'Brien and ecommerce reporter Emmy Liederman to share our wrap up of Cannes Lions Live. Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify. Will add podcast...
Tags: Apple, Advertising, Creative, Cannes Lions, AgencySpy, Shannon Miller, David Griner, Kyle O Brien, Adweek Podcast, Adweek Podcasts, Emmy Liederman


Reddit, Burger King Win Cannes Social and Influencer Grand Prix

Two campaigns that, in their moment, were unlikely heroes have received top honors at Cannes Lions today. Burger King's "Stevenage Challenge" and Reddit's "Superb Owl"--the website's 5-second regional Super Bowl ad--emerged as the Grand Prix winners in the Social and Influencer category. For the "Stevenage Challenge," that's the second Grand Prix win today, with the...
Tags: Gaming, General, Advertising, Creative, Reddit, Cannes Lions, Social Commerce, Stevenage Challenge, Reddit Burger King Win Cannes Social


Differin Embraces Short-Form Storytelling With TikTok-Tailored Campaign

TikTok's popularity has grown by leaps and bounds since its debut in late 2016, and it's currently set to clear 1.2 billion users worldwide in 2021. With this wildly impressive expansion on the books, many advertisers are seeking out ways to reach the platform's built-in audience. In partnership with Deutsch NY, Differin is leaning into...
Tags: Advertising, Creative, Deutsch


Adweek Podcast: Everything You Need to Know About Cannes Lions Live

This week on Yeah, That's Probably an Ad, we're chatting about all things Cannes Lions Live. Co-hosts David Griner and Shannon Miller are joined by Adweek's European creative editor Brittaney Kiefer to get you up to speed on Cannes festivals of the past, what to expect this year and what work to watch. Stream the...
Tags: Podcast, Advertising, Creative, Adweek, Cannes, Cannes Lions, Shannon Miller, David Griner, Adweek Podcast, Adweek Podcasts, Cannes Lions Live, Awards & Honors, Cannes Lions Live Co, Brittaney Kiefer


Creative Announces Sound Blaster X4 Sound Card

Creative Technology today announced the launch of the Sound Blaster X4, the upgraded successor to the well-received Sound Blaster X3 which sports nifty new smart features and better connectivity. The post Creative Announces Sound Blaster X4 Sound Card appeared first on ThinkComputers.org.
Tags: Audio, Creative, All News, Hardware News, Press Releases, Sound Card, Sound Blaster X4


Music Agency Groove Guild’s Short Film Takes a Hilarious Look at Remote Collaboration

Good creative doesn't just happen. Every detail of even the briefest ad is subject to a committee, especially when it comes to the music. And when creatives can't exactly hash out their ideas together in a singular workspace, they have to rely on the same tools that many of us have leaned on over the...
Tags: Advertising, Creative, Music Agency Groove Guild


How Billie’s Reimagined Pride Fairy Tales Support LGBTQ+ Youth

Everyone knows the story of Rapunzel. But this time, her super long hair is armpit hair, and she's not waiting for anyone "because she's hella gay." And that tower? It's her sweet penthouse with an elevator. It's a body-positive Pride fairy tale, presented by DTC razor brand Billie on its Instagram account. The Rapunzel reimagining,...
Tags: Advertising, Creative, Diversity, Social Commerce, Branding, Marketing Innovation, Equity and Inclusion


Adweek Podcast: 2021’s Award Season Big Winners

It's advertising award season and we have all the info on this year's big winners so far. Host David Griner is joined by our new co-host Shannon Miller to discuss the campaigns that are getting the most recognition at shows like D&AD, The One Show, and ADC. Plus, a preview of Adweek's 'Adweek at Home'...
Tags: Podcast, Advertising, Creative, Adweek, Shannon Miller, David Griner, Adweek Podcasts, Awards & Honors


Peloton’s Stylish Post-Lockdown Ad Asserts the Value of Exercising at Home

The nearly 14-month lockdown came with its phases, from the booming popularity of Animal Crossing to the meteoric rise of TikTok. Peloton certainly saw its own share of success in 2020 as temporarily reduced access to gyms led to a wave of interest in working out at home, boosting sales by 172%. But with the...
Tags: Advertising, Creative, Health and Wellness, Peloton, AdFreak, Life After Lockdown, TikTok Peloton


Big Wave Surfer Kelly Slater Joins Kona Brewing for the Brand’s Longest-Running Campaign

Surf legend Kelly Slater joins Kona Brewing Company for a continuation of the brewer's largest ad campaign, "Dear Mainland." The retired athlete appears in three TV ads centering the pairing of Kona's beer with surfing and a day at the beach. The short, sunny spots-- titled "Surf Lesson," "Board Meeting" and "Great Day"--show Slater by...
Tags: Advertising, Creative, Beer, Kelly Slater, Slater, Kona, AdFreak, Kona Brewing, Kona Brewing Company, Sports Marketing, Spirits & Cannabis


Affirm Offers to Pay for Your Overdue Getaway in a New Sweepstakes Campaign

With Covid-19 restrictions lifting across the country and vaccination rates on the rise, it's safe to say that many consumers are eager to travel. In an effort to boost interest in its services, payment network Affirm is running a sweepstakes to help fund those long-awaited post-lockdown vacations. Consumers can follow Affirm on Instagram to find...
Tags: Advertising, Creative, Content Strategy, AdFreak, Travel & Transportation


Christian Slater Returns to Cause Remote Chaos as HP’s Cyber Villain, The Wolf

While health has been a major focus for many during the pandemic, one threat to our well-being that may have gone unnoticed is that of internet security. With millions of people suddenly working from home-- and, more importantly, away from their companies' firewalls--new threats to online health have arisen. In a recent spot, HP's Wolf...
Tags: Advertising, Creative, Wolf, Christian Slater, AdFreak, Software/Technology


This Heartbreaking Love Story Calls for More Organ Donors in Argentina

There are many ways to spread awareness for special causes: You can hire a famous spokesperson to ask the nation for help, or turn to social media and hope for a viral moment that emphasizes your purpose. For one non-profit organization in Argentina, heart-wrenching storytelling and cinematic imagery are the tools of choice in order...
Tags: Advertising, International, Creative, Health and Wellness, Argentina, Psas, AdFreak


This Cheeky Recruitment Ad Aims to Destigmatize Work Within the Sex Toy Industry

Arcwave, the international sexual wellness brand for people with penises, prides itself on sparking conversations about modern masculinity and adult pleasure. It's the kind of thinking that paved the way for the company's flagship product the Arcwave Ion, which uses cutting edge technology that targets and prioritizes male pleasure. But the brand's newest campaign isn't...
Tags: Advertising, Creative, Health and Wellness, AdFreak


Samsung Builds a World Using Upcycled Product Packaging

With a Covid-inspired surge in home deliveries and wasteful packaging over the past year, electronics firm Samsung chose to launch an eco-friendly home renovation project ahead of the United Nation's World Environment Day. Released on June 4, the campaign was devised by Edelman, which was instructed to find a way people could rethink how to...
Tags: General, Climate Change, Advertising, Samsung, Creative, Sustainability, Edelman, United Nation


Adweek Podcast: The 100 Most Creative Professionals in the World

Each year at Adweek, we select our Creative 100--a celebration of today's most fascinating and enviable creative professionals across categories like agencies, media, influencers, and many more. However, our editors never honor the same person twice, guaranteeing that each year's list offers a topical array of names you should know. This week on 'Yeah, That's...
Tags: Podcast, Advertising, Creative, Adweek, Creative Thinkers, The Creative 100, Adweek Podcasts, Influencers & Creators


Merrell’s Newest Campaign is Challenging You to Do Just About Anything Outdoors

After more than a year of social distancing and with summer on the way, many consumers are more than ready to enjoy some quality time outside. For performance and lifestyle brand Merrell, that means challenging the line between "indoor" and "outdoor" activities. Created in partnership with the brand's agency of record Words From The Woods,...
Tags: Advertising, Creative, Branding, Merrell, AdFreak, Experiential


Breastfeeding Moms Declare Independence From Archaic Ideology in Willow’s First Campaign

As advertising gets incrementally more progressive, fitting depictions of motherhood--breastfeeding, in particular--remain a hotly debated subject within the industry. Brands have been especially slow to include breastfeeding images over the years, despite the public's increasing support toward mothers who feed in public. But recent campaigns from Nike, Frida Mom and Tommee Tippee indicate an energy...
Tags: Advertising, Creative, Diversity, Willow, Out Of Home, Equity and Inclusion, Nike Frida Mom


Here’s How Brands Are Giving Back to LGBTQ+ Communities for Pride Month 2021

Let's be honest: Most major brands haven't maintained a consistent-enough relationship with LGBTQ+ communities to survive Pride Month without some level of scrutiny. More often than not, "rainbow washing"--that is, the act of deploying Pride-themed versions of their products and marketing without substantially engaging queer communities--tends to be the minimal-effort route that too many brands...
Tags: Advertising, Creative, Diversity, Equity and Inclusion


Allbirds Keeps It Native by Choosing New Zealand Indie Shop as Its Lead Creative Agency

Allbirds has named Wellington, New Zealand-based agency Wrestler as the footwear's lead creative parter. The pair have casually worked together since the brand's inception, including its original 2016 launch campaign. New Zealand-born Allbirds had previously worked with a number of creative partners--including a global campaign from London agency Uncommon demonstrating the lightweight nature of Allbirds'...
Tags: London, Advertising, Creative, Accounts, New Zealand, Wellington New Zealand, Allbirds, Independent Agencies, Choosing New Zealand Indie Shop


McDonald’s and BTS Unwrap New Merch and Exclusive Digital Content With Meal Deal

Back in April, McDonald's announced the impending arrival of the BTS Meal with major fanfare. Supporters of the K-pop sensation quickly catapulted the news to the top of social media trends, setting the pace for what was already poised to be one of the burger chain's biggest celebrity partnerships to date. "Seeing the passion and...
Tags: Advertising, Creative, Food & Beverage, McDonald, BTS Unwrap New Merch


The Asian American Foundation’s ‘See Us Unite’ Campaign Forefronts the AAPI Experience

Just because Asian American Pacific Islander Heritage Month is winding down doesn't mean the work to end anti-Asian violence and discrimination is close to done. Though calls to stop Asian hate have grown considerably over the past months, continued advocacy and education will be key in driving both legislative support and sweeping cultural change. To...
Tags: Advertising, Creative, Diversity, Pacific Islander Heritage Month, Equity and Inclusion, Asian American Foundation