Posts filtered by tags: Creative Review[x]


 

Burger King and McDonald’s Go Off Script to Create New Value

Do you know what I love about brands that focus on providing utility to their customers? I love that they are directly answering the age-old question that every customer has, “What’s in it for me?” I Pledge Allegiance to McDonald’s Lost your passport or cellphone abroad? Just stroll through the doors of one of any […] The post Burger King and McDonald’s Go Off Script to Create New Value appeared first on Adpulp.
Tags: Mobile, Advertising, Customer Experience, McDonald, Food And Beverage, Creative Review, Advertising Technology, Branded Utility


Wear Orvis and Make an Adventure Out of Life

Orvis was founded in 1856 by Charles F. Orvis in Manchester, Vermont. The company makes high-end clothing and outdoor gear for fly fishing fanatics and bird hunters. Also, certifiable preppies from coast-to-coast prefer Orvis. Like L.L. Bean, Filson, and others in its category, Orvis has long relied on its direct mail catalog. The company mails more […] The post Wear Orvis and Make an Adventure Out of Life appeared first on Adpulp.
Tags: Advertising, Retail, Manchester Vermont, Orvis, Creative Review, Lifestyle Marketing, Charles F Orvis, Orvis Like L L Bean Filson


CLIF Bar’s New CLIF Hanger Is An Update On A Candy Classic

Where’s Charlie Bucket when you need him? Right now, the world could use more arbiters of good. In brand marketing terms, the world could use more CLIF Bars. Whether it’s our food, our planet, or our relationships with our people – CLIF Bar is on a mission to do one thing and one thing only […] The post CLIF Bar’s New CLIF Hanger Is An Update On A Candy Classic appeared first on Adpulp.
Tags: Advertising, Charlie Bucket, Clif Bar, Food And Beverage, Creative Review


Meatless Monday Is Now Meatless Every Day c/o BYND

Is there anything more American than the hamburger? How about starting a company that makes hamburgers from plants, and taking the company public and the food industry by storm? Beyond Meat Inc., the company created by vegan Ethan Brown in 2009, raised nearly a quarter of a billion dollars to grow its line of plant-based […] The post Meatless Monday Is Now Meatless Every Day c/o BYND appeared first on Adpulp.
Tags: Advertising, Ethan Brown, Food And Beverage, Creative Review, Beyond Meat Inc


AmLactin Introduces Resilient Moms With Super Soft Skin

Do you have three minutes to spare for another inspiring story from a brand? Only you can answer that. What I can say is this: Curious human beings have an infinite capacity for compelling stories. In fact, when the story is truly great and promoted properly, people will wait in line and fork over hard-earned […] The post AmLactin Introduces Resilient Moms With Super Soft Skin appeared first on Adpulp.
Tags: Instagram, Advertising, Content, Influence, Celebrity Endorsement, Creative Review


Tough Women with Super Soft Skin

Do you have three minutes to spare for another inspiring story from a brand? Only you can answer that. What I can say is this: Curious human beings have an infinite capacity for compelling stories. In fact, when the story is truly great and promoted properly, people will wait in line and fork over hard-earned […] The post Tough Women with Super Soft Skin appeared first on Adpulp.
Tags: Instagram, Advertising, Content, Influence, Celebrity Endorsement, Creative Review


AmLactin Introduces Two Tough Moms With Super Soft Skin

Do you have three minutes to spare for another inspiring story from a brand? Only you can answer that. What I can say is this: Curious human beings have an infinite capacity for compelling stories. In fact, when the story is truly great and promoted properly, people will wait in line and fork over hard-earned […] The post AmLactin Introduces Two Tough Moms With Super Soft Skin appeared first on Adpulp.
Tags: Instagram, Advertising, Content, Influence, Celebrity Endorsement, Creative Review


Canvas Shoes Are A Canvas for Creative Expression

I like when brands act as canvases for their customers to make meaning. To me, that’s how connections that lead to repeat transactions are made. Today, Vans is launching their latest brand campaign – Waffleheads – a series of videos about collectors, customizers and creatives that have truly turned Vans into a canvas for creative expression. These […] The post Canvas Shoes Are A Canvas for Creative Expression appeared first on Adpulp.
Tags: Fashion, Advertising, Change Agents, Personalization, Influence, Creative Review, Taglines, Lifestyle Marketing, Consumer Generated Media


Choose Go with Conoco

Petroleum is an everyday product that we all know causes harm to the environment. Nevertheless, we have people to see and places to be. As an advertising category, gasoline is not known for exceptional humor, wit, and creative taste, which makes the following “fast fantasy” spots for Conoco all the more entertaining. The humor here […] The post Choose Go with Conoco appeared first on Adpulp.
Tags: Advertising, Conoco, Creative Review


Mercedez-Benz Is Making the Driving Experience Better for All Miamians

Generosity. It’s what’s missing from too many interpersonal relationships today, and it’s missing from our relationships to brands. Therefore, there’s opportunity in generosity. Playing in the brand utility sandbox, cross-cultural creative agency the community came up with Bridge Forecast, a first-of-its-kind system that monitors drawbridges in real time to inform commuters of potential traffic delays. Unveiled in partnership […] The post Mercedez-Benz Is Making the Driving Experience Better for...
Tags: Advertising, Data, Agencies, Creative Review, Advertising Technology, Car Account, Branded Utility, Hyperlocal Content


It’s About Time: New Watches Made in America

Timex helped to democratize timepieces in 1854 with the first clock any working family could afford. Today, Timex is bringing watchmaking home again to its headquarters in Middlebury, Connecticut.  “The American Documents collection is about so much more than great-looking timepieces – it’s about capturing the spirit of what it means to be American-made,” said Tobias Reiss-Schmidt, […] The post It’s About Time: New Watches Made in America appeared first on Adpulp.
Tags: Photography, Fashion, Advertising, America, Content, Product Development, Timex, Creative Review, Lifestyle Marketing, Middlebury Connecticut, Tobias Reiss Schmidt


Empathy for Immigrants Discovered (and Celebrated) In Canada

Will you ever walk a mile in an immigrant’s shoes? Are you able to see things the way a person in need sees things? Can you imagine for one minute the root causes that drive people to leave everything they know and everyone they love for a new country? The above line of questioning isn’t […] The post Empathy for Immigrants Discovered (and Celebrated) In Canada appeared first on Adpulp.
Tags: Advertising, Creative Review


Dreamers and Artists Always Welcome #USA

Thanks to unrelenting media narratives about race and immigration, some American citizens have a deeply distorted point of view on the topics. It’s a sad reality and for millions, this is a tough time in America. Perhaps it will help to point out how the rise of ignorance and hate is also ushering in an […] The post Dreamers and Artists Always Welcome #USA appeared first on Adpulp.
Tags: Advertising, America, Content, Advocacy, Agencies, Creative Review, Ad People, Art of Advertising, Artists Always Welcome USA


Animated Cult Classic Gets A Boost from New Sixty-Second Remix

Archer is animation with attitude. Lovingly spoofing Bond, excessive machismo, and occasionally Smokey and the Bandit, the series’ absurdity and intelligence have resonated with audiences since the series premiered in 2009. Thanks to FX Networks, fans of the animated series are able to feast on classic Archer episodes twice weekly on Tuesday and Friday nights. To promote the […] The post Animated Cult Classic Gets A Boost from New Sixty-Second Remix appeared first on Adpulp.
Tags: Advertising, Animation, Archer, Content, Directors, Smokey, Advertainment, Creative Review, Music In Ads, Production Community


Errol Morris Documents Chipotle’s Freshness, For Real

Errol Morris is a documentary filmmaker. Some of his famous films include Fast, Cheap & Out of Control (1997), The Fog of War (2003), and The Thin Blue Line (1988). He also directs commercials. In this new campaign for Chipotle from Venables Bell + Partners, Morris, and post-production house, Timber, the client’s fresh food is prepared before one’s eyes […] The post Errol Morris Documents Chipotle’s Freshness, For Real appeared first on Adpulp.
Tags: Advertising, Directors, Errol Morris, Food And Beverage, Creative Review, Errol Morris Documents Chipotle, Venables Bell Partners Morris


Sixth Generation Brewers from Pennsylvania Introduce Yuengling Golden Pilsner (YGP)

Pilsner is a style of beer that craft breweries have been attempting to figure out for years. There are several domestic options for sale today, but few if any compare to the original—Pilsner Urquell. Now, D.G. Yuengling & Son, Inc., America’s oldest brewery, is in the game with a new product and a new ad […] The post Sixth Generation Brewers from Pennsylvania Introduce Yuengling Golden Pilsner (YGP) appeared first on Adpulp.
Tags: Advertising, America, Pennsylvania, Food And Beverage, Creative Review, Pilsner Urquell Now D G Yuengling Son Inc


V Magazine and Oliver Peoples Make Recycling Sexy

Fashion advertising is an area in need of innovation. The outfits change with the seasons but the advertising is well past its due date. Therefore, this new short film directed by Grant Greenberg and produced by Derby for V Magazine and eyewear maker Oliver Peoples is one to watch. New York’s Sims Municipal Recycling Center […] The post V Magazine and Oliver Peoples Make Recycling Sexy appeared first on Adpulp.
Tags: Fashion, New York, Advertising, Advocacy, Directors, Celebrity Endorsement, Creative Review, Oliver Peoples, Music In Ads, Production Community, Oliver Peoples Make Recycling Sexy, Grant Greenberg, Derby for V Magazine, Sims Municipal Recycling Center


ACC Network Kicks Off On August 22nd

Is your sky Carolina blue? Do you fight for The Irish? Are you a Deamon Deacon? Have you been introduced at parties as a college sports nut? If you can say yes to any of the above, here’s some good news. There’s a new college sports network with your name on it, and it’s coming […] The post ACC Network Kicks Off On August 22nd appeared first on Adpulp.
Tags: Advertising, Agencies, Carolina, Creative Review, Media Trends, Sports Marketing


The Friday Afternoon Marcom Mashup

It occurs to me that there are times when a complete story won’t do. In times like this, we exist on fragments. Ad Agencies of Merit Require A Bad Ass Design Shop San Francisco-based Argonaut is expanding its offering with the launch of a new, fully-integrated branding and design group, Atelier by ARGONAUT, which will focus […] The post The Friday Afternoon Marcom Mashup appeared first on Adpulp.
Tags: Design, Advertising, San Francisco, Infographic, Argonaut, Creative Review, Ad People


Fly Smart, Land Happy with Alaska Airlines

Expectations. Many American shoppers have learned to let them go, begrudgingly. Standards. Too many American retailers, manufacturers and service providers have little use for them. Seattle-based Alaska Airlines wants no part of this slip into sloppy. Alaska wants travelers to “Fly Smart” and “Land happy.” According to Campaign, Alaska calls out the hellscape that is plane […] The post Fly Smart, Land Happy with Alaska Airlines appeared first on Adpulp.
Tags: Advertising, Alaska, Seattle, Alaska Airlines, Creative Review, Travel/Tourism Marketing, Campaign Alaska


Los Directores Mexicanos Gobiernan El Gallinero

In 2014, Alfonso Cuarón became the first Mexican filmmaker to win the Oscar for Best Director, when his work on ambitious sci-fi drama Gravity was recognized by the Academy. Since he went home with that trophy, his fellow countryman Alejandro G. Iñárritu has won twice, for Birdman and The Revenant. Then, Guillermo del Toro won an Oscar last year for […] The post Los Directores Mexicanos Gobiernan El Gallinero appeared first on Adpulp.
Tags: Advertising, Diversity, Alfonso Cuarón, Guillermo Del Toro, Demographics, Agencies, Directors, Alejandro G Inarritu, Creative Review, Oscars Commercials, Los Directores Mexicanos Gobiernan El Gallinero, Directores Mexicanos Gobiernan El Gallinero


Los Directores Mexicanos Rule the Roost

In 2014, Alfonso Cuarón became the first Mexican filmmaker to win the Oscar for Best Director, when his work on ambitious sci-fi drama Gravity was recognized by the Academy. Since he went home with that trophy, his fellow countryman Alejandro G. Iñárritu has won twice, for Birdman and The Revenant. Then, Guillermo del Toro won an Oscar last year for […] The post Los Directores Mexicanos Rule the Roost appeared first on Adpulp.
Tags: Advertising, Diversity, Alfonso Cuarón, Guillermo Del Toro, Demographics, Agencies, Directors, Alejandro G Inarritu, Creative Review, Oscars Commercials


México Domina

In 2014, Alfonso Cuarón became the first Mexican filmmaker to win the Oscar for Best Director, when his work on ambitious sci-fi drama Gravity was recognized by the Academy. Since he went home with that trophy, his fellow countryman Alejandro G. Iñárritu has won twice, for Birdman and The Revenant. Then, Guillermo del Toro won an Oscar last year for […] The post México Domina appeared first on Adpulp.
Tags: Advertising, Diversity, Alfonso Cuarón, Guillermo Del Toro, Demographics, Agencies, Alejandro G Inarritu, Creative Review, Oscars Commercials, México Domina


Oscars’ Commercials Debut In the Other Advertising “Super Bowl”

Ad people love industry award shows and people working in advertising have a natural affinity for the people who make films, since they often work side-by-side on 30- and 60-second films, also known as commercials. The Oscar Awards are therefore a big deal. Not Super Bowl big, but big nonetheless. In media buying terms, ABC […] The post Oscars’ Commercials Debut In the Other Advertising “Super Bowl” appeared first on Adpulp.
Tags: Advertising, Awards, Creative Review, Ad People, Oscars Commercials


A Drop of Dawn and the Grease Is Gone

In years past, packaged goods have gotten a bad rap from certain creative elites who find the products boring and therefore can not imagine a creative way to display the product’s attributes to a public hungry for solutions to mundane problems like dirty dishes and upset stomachs. When the product doesn’t have cool built-in, what’s […] The post A Drop of Dawn and the Grease Is Gone appeared first on Adpulp.
Tags: Advertising, Dawn, Packaged Goods, Copy, Creative Review


Our Relationship To Money Is Changing, Visa Wants To Talk About It

Women today are challenging gender norms and tackling taboo topics, but there’s one taboo topic that remains unaddressed: money. According to research, Millennial women feel more comfortable talking about sex than money. Visa wants to change that. This week, Visa is launching phase two of its popular social and digital series ‘Money is Changing’ with the help […] The post Our Relationship To Money Is Changing, Visa Wants To Talk About It appeared first on Adpulp.
Tags: Advertising, Brands, Demographics, Visa, Directors, Celebrity Endorsement, Food And Beverage, Creative Review


YETI Presents Derrick Begay, Navajo Cowboy

Growing up on the Navajo reservation in rural Arizona, Derrick Begay dreamt of making it as a professional rodeo star. Today, he’s living his dream. Begay has made it to the Professional Rodeo Cowboys Association national finals six times, and his PRCA Career Earnings equal $1,204,435. Unassuming in person, bold in the ring, Begay knows the ropes […] The post YETI Presents Derrick Begay, Navajo Cowboy appeared first on Adpulp.
Tags: Advertising, Arizona, Content, Sponsorship, Yeti, Directors, Navajo, Celebrity Endorsement, Creative Review, Begay, Professional Rodeo Cowboys Association, Brand Evangelism, Production Community, Sports Marketing, Derrick Begay, Derrick Begay Navajo Cowboy


The Answer to Your Protein Problems? Lean Meat

Jack Link’s Jerky is made from the same original protein that fueled our ancestors – lean meat. Hey, it worked way back then to fuel the course of history; it can definitely help us power through the typical day, today. Or, so goes the snack brand’s thinking. With this humorous new campaign from GSD&M, Jack Link’s […] The post The Answer to Your Protein Problems? Lean Meat appeared first on Adpulp.
Tags: Advertising, Jack Link, Food And Beverage, Creative Review


Prepare To Lift Your Cognitive Ceiling

Human rights is a battle fought by people with disabilities every day of their lives. People with disabilities are not widely recognized for their contributions to society and the multiple gifts they bring to the people in their lives. National Down Syndrome Society and Saatchi NY are working to fix this. To mark NDSS’s 40th […] The post Prepare To Lift Your Cognitive Ceiling appeared first on Adpulp.
Tags: Advertising, Advocacy, Creative Review, Saatchi NY, NDSS


Hulu Makes It Clear: Reagan’s “Morning in America” Is Over

Canadian novelist Margaret Atwood is writing a sequel to her landmark book, The Handmaid’s Tale. Hulu, meanwhile, is preparing to release Season Three of this impossible to look away from series. Last night during the Super Bowl, Hulu managed to intrigue fans of professional football and fans of the show with a 30-second spot that […] The post Hulu Makes It Clear: Reagan’s “Morning in America” Is Over appeared first on Adpulp.
Tags: Advertising, America, Reagan, Super Bowl, Margaret Atwood, Hulu, Political advertising, Creative Review



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