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How to Write Compelling Marketing Copy: 7 Tips for Writing Content That Gets Results

Writing is a tricky business. You have to choose just the right words to convey your unique message to your specific audience. And, that’s only half the battle. There’s also the question of context. Where and how will you communicate? And, what is your goal? Novels are not novellas. And, content marketing is not copywriting. As Perry Robin, a writer for the content marketing experts at Brafton, explains: Writing marketing copy is a unique, specialized task. It shouldn’t be confused with ne...
Tags: Apple, Sales, Cta, Copywriting, Don, Lewis, Neil Patel, Nielsen Norman Group, Joanna Wiebe, Brafton, Marketing and branding, Jill Bolte Taylor, Roger Dooley, Copywriting Formulas, Marketing Copy, Promotional Copy


Call to Action: The Mega Power of Tiny Copy

Editor: Whether you’re a copywriter, author, freelancer or blogger, knowing how to craft a call to action (CTA) is essential. Being such a tiny part of a web page, a call to action can be easily ignored. Yet, it’s an incredibly important part of the page; the “door” that visitors step through, whether to buy, […] The post Call to Action: The Mega Power of Tiny Copy appeared first on WTD.
Tags: Cta, Freelance, Promotion, How to Write Copy, Mega Power of Tiny Copy


Crucial A/B Testings to Hike your CRO

By Charles Richards Every business needs to expand their website traffic by using most effective strategies. After getting done with the SEO and content marketing along with the paid advertising, comes the main thing which is “Conversion”. High revenue earnings and more customer acquisition require successful conversion rate. To figure this out, one needs to take the help of an effective A/B testing. Why you need A/B testing? A/B testing is often known as Split testing which is helpful in anal...
Tags: Business, London, Seo, Sales & Marketing, Cta, Right Now, Charles Richards, Tatvasoft UK, Software Outsourcing Company, Bakhtiar Zein Shutterstock


Landing Page Video Errors That Are Costing You Conversions

Having a solid landing page is important to ensure you get the right conversions. Without a high conversion rate, you’ll be amazed at how much you’ll struggle to get from Point A-to-B. With that said, I’ve dedicated much of my time to finding out what works compared to what doesn’t. This means I have done enormous split testing, and have been able to figure out what really matters when it comes to building a landing page for conversions. Next, You’ll notice a huge trend in landing pages, and it...
Tags: Blogging, Cta


CTA tops off Lexington Children’s Place

Lexington, MA CTA Construction Managers celebrated the topping off of the $10.4 million Lexington Children’s Place project. The topping off of the final steel beam marks the end of the structural phase of the project. Lexington Children’s Place is a district wide pres...
Tags: Cta, Radio, Lexington Children s Place, Lexington MA CTA Construction Managers


The Surprising Lessons We Learned When We Ran an A/B Split Test on Facebook

By Ashley Marsh Are you running a business but isn’t making a profit as expected? Did you ever evaluate the reason behind finite traffic? If you want to get real growth results, you will have to read the user’s/customers mind. But how would you do that? In order to captivate the attention and know their opinion, you can run an A/B test. A/B split testing is one of the best marketing strategies used which can make a huge difference. The social network is a great platform to interact with numerous...
Tags: Facebook, Business, Sales & Marketing, Cta, Right Now, Humana, Ashley, Facebook Facebook, Brookdale, Ashley Marsh, Brookdale Living, Maan Softwares Inc


Do Businesses Really Use Google My Business Posts? A Case Study

Posted by Ben_FisherGoogle My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence. As long as your local business meets Google’s guidelines, your Google My Business profile can help give your company FREE exposure on Google’s search engine. Not only can potential custome...
Tags: Google, Post, Wikipedia, Seo, Cta, Google Maps, GMB, Knowledge Panel, Google My Business, Phil Rozek, Google My Business Posts, Ben_Fisher, Ben_FisherGoogle My Business GMB, Google My Business Post, Boston Keywords, GMB Post


Best Practices To Maximize Cold Email Responses

by Lucy Literado, VP of Marketing at Reply Cold email is a massively popular way of reaching out to potential customers and clients. It costs very little but can bring great results. However, because of its popularity, it’s getting harder to stand out from all the other emails. At Reply we help people automate their email while still keeping them personal. Over the years, we’ve seen first hand what goes into a successful campaign and picked up some cold email tips to help you out. Here are the ...
Tags: Startups, Marketing, Cta, Ppc, Email Marketing, Lucy, Online Marketing, John Doe, Cold calling, Professionalisms, Lucy Literado, SEO Content Marketing Analytics CRO


5 Call to Action Examples to Boost Blog Conversions

Surely, you already have signed up to different websites before. (And just so you know, I’m not calling you Shirley!) Have you downloaded Dropbox, PayPal, or Spotify? You might have even followed a YouTube subscriber after visiting their website. If that’s the case, then that’s the result of a well-made call-to-action (CTA). Think about this; you would be using a lot fewer apps or sites if it weren’t for CTAs. The same goes for blogs. In fact, call-to-actions are vital for blog ow...
Tags: Abc, Advertising, Cta, Brian, Shirley, Tulsa, Blog Tips, Backlinko Baclinko, AC Owen Construction AC Owen Construction, South Tulsa Dental South Tulsa Dental, Make Better Landing Pages


How to Create Effective Blogs that Generate Leads and More

Blogs can be used to generate leads and more. But then, any random blog post won’t help you in that cause. You need to create a lot of high-quality, actionable, reader-friendly blog posts that come with right CTA buttons. Plus, there are loads of other stuff that needs to be taken care of before you start attracting leads via blogs. Here I walk you through 10 high-quality tips to create compelling blogs that generate leads and more:     1. Nail Down Popular Topics from Different Platforms...
Tags: Facebook, Sales, Cta, How To, HubSpot, Crafter, Jon Loomer, Jennifer Warren, Power Hitters Club, Email Amrketing, Buzzsumo Quora Facebook Group, Facebook Marketer


Turning Your Shop into a Memorable Brand Part 3: Find a Logo

Two to three seconds is all it takes to form an opinion about something, and this same rule applies to your logo. Read on to find out how to unleash the visual potential of your brand. Next to brand recognition and personality, your visual identity (or corporate design) is the third pillar on which your brand stands. Your logo is first in line when it comes to characterising your brand personality.  It summarises ​​the main message, the brand name, the definition of the overall colour scheme ...
Tags: Google, Cta, T-shirts, Spreadshirt, Spreadshop, Dimosthenis Mouzouris


How to Audit Your Website for SEO and Higher Conversions

Failing to regularly audit your website for SEO and Higher Conversions is not an option! According to econsultancy.com only 2% of website owners are happy with their conversion rates, and 77% of online businesses are neutral or unhappy. Another interesting stat from their report and one that we emphasis here is that: Companies that are improving their conversions typically use 35% more methods than their counterparts who are not seeing conversion rates change positively. Put another way – it pay...
Tags: Google, Seo, Blogging, Cta, Google Optimize, Website Audit, LawRank, PageSpeed Insights Google, Website Audit For Broken, Marco Robles


Ten must-do tasks for your first year as a freelance translator

Your first year as a freelancer is a time of overwhelming highs and lows, plus a whole lot of analysis paralysis (Should I work on my website? No, my resume! No, getting certified. No, my marketing plan! No, I have no idea how much to charge, so what on earth am I doing looking for clients…). That reality comes flooding back to me every time I talk to a beginning translator. As with many hard-but-worthwhile endeavors in life, some of these trials cannot be circumvented; they can only be survived...
Tags: Freelancing, US, Cta, Linguistics, Un, Don, ATA, Colorado Translators Association, Beginning Freelancer, First Year As A Freelancer, ProZ Blue Board


How have tariffs impacted robotics?

In July, Tim Cook met Donald Trump in the Oval Office to deliver a simple message. “Our view on tariffs is that they show up as a tax on the consumer and end up resulting in lower economic growth,” the executive told the President. ”And sometimes can bring about significant risk of unintended consequences.” Cook ultimately got his way, with Trump giving some of the company’s products a last minute tariff reprieve. Even so, when time came for the company’s latest earnings report, Cook placed m...
Tags: Cook, China, Massachusetts, Tech, Cta, New York Times, Tim Cook, Donald Trump, Irobot, Harley Davidson, Idc, Trump, Oval Office, Eckhart, Gary Shapiro, Colin Angle


Email design do’s and don’ts

Email marketing is an ideal and affordable marketing strategy for small businesses that want to quickly build a customer base and yield profits with minimal investment. But before you can get people to click on your messages, you have to capture their attention. Design plays a critical role in marketing success, so keep the following email design do’s and don’ts in mind when you develop your email campaigns. Email layout design tips From header to footer, your email layout should naturally fun...
Tags: Business, Design, Cta, Email Design, Don, Martens, PNG, Brian Morris, Call To Action, Tarte Cosmetics, Whosits Whatsits


How to Prevent Your Emails from Getting Marked as Spam

If someone were to ask me my biggest nightmare as an email marketer, I would say spam complaints by the subscribers. Getting marked as spam directly hampers your email deliverability as these emails will not land in the subscriber’s inbox. Such emails get blocked by the Internet Service Provider, and this in turn will lead to increase in the bounce rate. It will also spoil the email sender reputation.  So, how do you prevent this blasphemy of emails getting marked as spam? Here a...
Tags: Microsoft, Advertising, Marketing, Cta, Guides, Airbnb, Email Marketing, Chintan, Godiva, InboxArmy, InboxArmy LLC


How to Optimize Your Conversion Funnel, from ToFu to BoFu

Posted by OliviaRossNo matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online. Once you find that solution, which could be a product or service, you then decide which manufacturer or c...
Tags: Google, Facebook, Seo, Cta, Ppc, Google Analytics, Gartner, HubSpot, USP, Unbounce, Hotjar, OliviaRoss, YouTube Social, OptinMonster Image Source Interest, Email Start


2019 SEO Tips From The Internet Marketing Podcast

With every year, nay every day, things are changing in the field of SEO. From Google’s behavioural shifts, ensuring your website is mobile first and the importance of conducting log file analysis to creating a Google My Business Strategy we had a ton of expert marketing guests on our Internet Marketing Podcast in 2018 sharing their knowledge and experience concerning all of the above and more. Read on to discover their top SEO tips, advice and predictions for 2019 ahead. We’ve also added each po...
Tags: Google, Amazon, Facebook, Seo, Cta, Sem, Alexa, Seo Tips, Seo Podcast, The Digital Marketing Blog, Andy, Bryan, Rand Fishkin, Google My Business, Marcos, SERP


Clix Marketing Blog’s #PPC News & Views: Friday, January 18, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts CPC Strategy Google Adds Call-to-action Extensions for YouTube Ads: New customizable CTA extensions for in-stream, bumper, and discovery ads – don’t miss these post – the extensions were tested for driving awareness. WordStream 3 Big Budget Roadblocks (And How to Blast Past Them): Finding the sweet spot when setting a budget can sometimes be tricky. Three realistic cha...
Tags: Google, Content Marketing, Cta, Sem, Ip Address, Audience, Ad Blockers, Bing Ads, Google Adwords, Ppc News And Views, Yahoo Gemini, Pinterest Pinterest, Joe Martinez, PPC News amp, Youtube Ads, Amazon Advertising


What Your Customers Want From Your Company this Year

The beginning of a new year is an excellent time to set goals for your company and make decisions on where to invest your time and money. Satisfied customers come back to your business in the future and tell others what they love about your brand. Figuring out what your customers want builds your business on multiple levels. In a study of consumers, researchers learned customers value a positive experience so much that by the year 2020, customer experience (CX) will become even more important th...
Tags: Tools, Design, Office, Advertising, Blogs, Trends, Cta, Software, Culture, Pokemon, Partners, Coca Cola, Freelance, Coke, Cinemark, Lexie


CES and its sex tech fail

We’re coming to you with another episode of Mixtape, the TechCrunch podcast that takes a peek behind the headlines that go beyond tech. This week, Megan Rose Dickey and I get into a discussion about women’s sexuality, because the world’s biggest “consumer electronics show” revoked an innovation award from Lora DiCarlo, a company that created a sex toy for women. In its initial objection, the CTA cited a clause that entries they believed “in their sole discretion to be immoral, obscene, indece...
Tags: Apple, TC, Tech, Cta, Netflix, Sandra Bullock, Ose, Megan Rose Dickey, Lora DiCarlo, TechCrunch Mixtape


SEO Hacker Blog Optimization Guide

Last updated on January 15, 2019 at 06:04 pm Blogging sites have been around for as long as the internet became mainstream. These websites have become a place in which internet users are able to express themselves, provide information, and even share files and media. A blog’s flexibility has made it into one of the best ways to market content and drive search traffic to different kinds of websites. Nowadays, most websites now have their own form of blog content, which enables them to drive ...
Tags: Google, Seo, Content Marketing, Cta, Content Optimization, Accelerated Mobile Pages AMP, Blog Optimization, Google Lighthouse, Blog Guide 2019, Blog Optimization 2019, Content Marketing 2019, Content Optimization 2019, SEO Blog Guide, SEO Blog Guide 2019, SEO Blog Optimization Guide, SEO Blog Optimization Guide 2019


How to create an effective small business advertisement

When you don’t have the time or resources to have print advertisements professionally made, getting started can be daunting. But it is possible for small businesses to create attention-grabbing ads, even when they’re on a tight budget. If you’ve ever dabbled in print advertising or thought about it, check out these tips, tactics and examples, and start creating ads that resonate with your target customers. What to include in every advertisement Your logo or business name. If your business’s l...
Tags: Business, Design, Microsoft, Advertising, Cta, Copywriting, Don, Small business marketing, Klimisch, Drake s Brewing Company, Pedal Express


Sex Tech Maker Cries Foul After CES Retracts Innovation Award

At last week's International CES, the CEO of woman-run sex tech startup, called out the Consumer Technology Association for rescinding its CES Innovation Award. The company received the award for its first-ever product, the Osé personal massager, only to have the CTA backpedal and retract it. Furthermore, the company was not even allowed to exhibit at CES 2019. CTA CEO Gary Shapiro and CTA EVP Karen Chupka sent the company a letter stating that the product was ineligible for the Robotics an...
Tags: Ecommerce, Cta, Robotics, Consumer Technology Association, Gary Shapiro, Karen Chupka


7 Ways How Web Scraping Helps Retailers

By Hitesh Mistry Web data collection is an uphill battle for retailers, but they keep struggling to find out the items that a store carries, followed with what is sold and for how much. What is the buzz around these products, if yes – whether it is positive or negative and if not – why? How many more competitors sell the same merchandise, and at what rate, and how much of it? To understand how to compete in the dynamic market and gain a leg over contenders, understanding what they are doing, hel...
Tags: Amazon, Facebook, Business, Sales & Marketing, Cta, Right Now, Hitesh Mistry Web, Hitesh Mistry, HabileData


Facebook Messenger Chatbot Marketing: The Definitive Guide (2019)

This is a comprehensive guide to Facebook Messenger Marketing using chatbots in 2019. We know that the idea of using a chatbot can be a little intimidating, especially for startups and small businesses. But the truth is that chatbots can improve marketing and make marketers’ lives easier. To create this guide, we partnered with Larry Kim, the CEO of MobileMonkey, a popular Facebook Messenger Marketing platform used by millions of users worldwide. If you want to supercharge your marketing and ac...
Tags: Facebook, Marketing, Sales, Content Marketing, Marketing Strategy, Eu, Cta, Ppc, Facebook Messenger, Gartner, Kim, Tommy Hilfiger, Sephora, HubSpot, Intercom, Facebook Marketing


CES’ issue with ‘immoral’ female sex toy isn’t its first sexism problem

CES, the annual conference event showcasing the latest cutting-edge tech has an ugly reputation of gender bias, sexism, and double standards — similarly to the tech industry as a whole. This week, CES’s male orientated reputation became plainly obvious after a sex toy had its award revoked by the CTA (Consumer Technology Association) for being “immoral, obscene, indecent, profane, or not in keeping with CTA’s image.” Not only did Lora Dicarlo create a high tech female sex toy, it’s also rooted i...
Tags: Startups, Tech, Cta, Robots, Lora DiCarlo, CTA Consumer Technology Association


A robot sex toy company accused the world's biggest tech show of sexism after being stripped of an innovation award

A hands-free robotic sex toy won an award for innovation at Las Vegas tech show CES, but later had the prize revoked. The Osé personal massager is startup Lora DiCarlo's first-ever product, and originally won the Robotics and Drone category. The Consumer Technology Association (CTA), which judges the awards, claims the sex toy should never have been considered as it "does not fit into any of our existing product categories." In an open letter, the CEO of Lora DiCarlo accused the CTA, which org...
Tags: Google, Amazon, Trends, Cta, Ces, Las Vegas, Robotics, Oregon State University, International Consumer Electronics Show CES, Haddock, Consumer Technology Association CTA, Lora DiCarlo, Lora Haddock


A robotic-sex-toy company accused the world's biggest tech show of sexism after being stripped of an innovation award

A hands-free robotic sex toy won an award for innovation at the Consumer Electronics Show tech show in Las Vegas, but the prize was later revoked. The Osé personal massager, the startup Lora DiCarlo's first product, originally won the CES Innovation Award in the robotics-and-drones category. But the Consumer Technology Association, which judges the awards and organizes CES, said the sex toy should never have been considered as it "does not fit into any of our existing product categories." In a...
Tags: Apple, Google, Trends, Cta, Ces, Las Vegas, Robotics, Consumer Electronics Show, Oregon State University, Consumer Technology Association, Haddock, Lora DiCarlo, Lora Haddock


CES rescinds own award from sex toy because sex toys are obscene

The Computer Entertainment Show gave a digital sex toy an award. Then it rescinded the award because sex toys are "immoral, obscene, indecent [or] profane" and banned it from the trade show floor. Katie Notopoulos reports, however, that they've given such toys awards in the past. It’s unclear why the CTA made the Osé an honoree in the first place, before backtracking on its decision to include an adult product. The trade show gave a sex toy a similar award three years ago, and other companies h...
Tags: Gadgets, Post, News, America, Cta, Bbc, Mistakes, BuzzFeed News, Shapiro, Gary Shapiro, Katie Notopoulos