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Marketing Psychology in 2019: Make Your Mark Digitally

As marketing professionals, we do market research, develop buyer personas, conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. One skill set that separates great marketers from good ones is the ability to understand how and the why behind people’s thought processes, which leads to their consuming behavior and habits. There are numerous articles on this topic explaining how to leverage psychology in marketing. However, consumers, e...
Tags: Instagram, Marketing, CMO, B2b, Dale Carnegie, Consumer, Abraham Maslow, MASLOW, Engagement Marketing, U S Census Bureau Millennials


7 Motivating & Inspiring Self Help Books to Kick the New Year Off Right

Whether you need motivation, money-saving tips, or social guidance, we have the perfect self help book for you. As 2018 comes to a close and 2019 arrives, it is important to find time to reflect on the past 365 days and set new goals for the next 365. One way to motivate yourself to have the best year ever is to read a good self help book. The right book can provide motivation, inspiration, and plenty of actionable tips to help you hit the ground running in the new year.With this in mind, we've...
Tags: Motivation, Books, Shonda Rhimes, College, Nasty Gal, New Year's, Grey, New Year's Resolutions, Dale Carnegie, Sophia, Rhimes, College Life, Meg Jay, Sophia Amoruso, Vanessa Van Edwards, Thomas J Stanley


Neuromyth: Most People Use About 10 Percent of their Brains

One of the most prevalent myths in the popular press is that we use only 10% of our brains. This has been mentioned in more articles out to debunk myths than any other.[1] Unfortunately, despite efforts to eliminate the myth, even college-educated students believed this myth.[2] The Skeptical Inquirer[3] writes: That tired Ten-Percent claim pops up all the time. Last year, national magazine ads for U.S. Satellite Broadcasting showed a drawing of a brain. Under it was the caption, ‘You only use 1...
Tags: Psychology, Harvard, William James, Ansari, Dale Carnegie, Willis, Boyd, Howard Jones, Skeptical Inquirer, Dougan, U S Satellite Broadcasting, Christodoulou Gaab, Dekker Lee Howard Jones Jolles, Deligiannidi Howard Jones, Ferrero Garaizar Vadillo, Karakus Hoard Jones Jay


strip for December / 14 / 2018 - Anatomy of Dale Carnegie

Anatomy of Dale Carnegie Jump to a Random Strip in the Archives! | Buy This Original Art | Archives | E-mail Dave
Tags: Comics, Comic, Dale Carnegie, Random Strip, Dale Carnegie Jump


Sales is an Outdated Model

Can you think of any business paradigms that have stayed the same over the past 100 years? These days we run our businesses differently, with new models of hiring, training, leading, and executing; we have the use of unimaginable amounts of information and search capability to connect with new people and ideas. We now care more about diversity, gender and racial bias, and collaboration. We are far more visible, know our competition better, have greater reach, and possess an astounding capability...
Tags: Kaiser Permanente, Sales, Porsche, Ibm, Dale Carnegie, Buying Facilitation®, Listening & Decision Making, Sharon Drew Morgen, Sharon Drew, BDT, Buying Facilitation, NYTimes Bestselling


The Most Valuable Work Is Work That Repeats Itself

--> When I was 18 years old, I once responded to an advertisement in the paper that stated a company looking for janitors was offering $15.00 an hour (which now would probably be the equivalent of at least $25.00 an hour). Back then, 20+ years ago, that was pretty good money for a janitor in Detroit. I could not believe my luck in seeing such an advertisement and I called up the number on the advertisement. The person on the other end of the line told me to “come right over!” The location of the...
Tags: China, Careers, Los Angeles, General Motors, Dave, Fax, University Of Chicago, Oklahoma, Detroit, Jim Collins, Dale Carnegie, Jerry, Downtown Detroit, Midwestern, Gratiot Avenue, Stanford Graduate School


9 Techniques to Delivering a Speech with Confidence

Recently, I attended TEDxSF, a communal, multidisciplinary event which aims to bring thinkers together so that they can share ideas they’re passionate about. While there, I had the pleasure of watching nearly a dozen different speakers talk to a packed auditorium. Each person had his or her own unique technique for engaging the audience and holding us captive. A few had rehearsed presentations backed by visual aids while others seemed to be just making it up as they went. Others used a lot of se...
Tags: Business, Obama, Barack Obama, Npr, Lifehacks, Dale Carnegie, Rosenfeld, Gavin de Becker, Communicating, Keva Rosenfeld, The Quick and Easy Way


Frumpy Middle-aged Mom: I don’t need to hear a list of your ailments, thanks very much

Want to win friends and influence people, as suggested by Dale Carnegie? Here’s an important tip: Keep your ailments a secret. And I mean secret, like the recipe to KFC chicken or the combination to Ft. Knox. Because, guess what? No one wants to hear about them, unless that person is your mother or you have a compelling reason to share. Otherwise, if you want to actually have enjoyable relationships with people and get invited out on social occasions, medical issues are strictly on a “need-to-kn...
Tags: Sport, Things To Do, Soccer, Morocco, Eiffel Tower, Kfc, Dale Carnegie, Top Stories OCR, Frumpy Middle-Aged Mom


2018 Holiday Gift Ideas for Small Business Owners, Clients, Employees & More

Holiday Gift Ideas for Small Business Owners, Clients, Employees & More: With the holiday season in full-swing, now is a great time to finish up (or get started!) shopping for your small business gift list. Whether you’re shopping for employees, customers, vendors, service providers, investors, or promoters, gifts are the perfect way to show gratitude for all the support and value they bring to your business. Scroll through our list of ideas to get the ball rolling this holiday season and...
Tags: Credit Cards, Leadership, Sales, Happy Holidays, Dale Carnegie, Stephen Covey, Charles Duhigg, Marketing Tips, People and Culture, James C Collins, Small Business Shortcuts, People & Culture, Small Business Owners Clients Employees, Amazon Think Board, Etsy Breakfast of the Month Club, Renee Mauborgne


Apply These 29 Secret Techniques to Get the Most Out of Your Team

As marketers, we are used to trying to influence people to make a purchase, but what about when you want to influence someone to do you a favor or agree with your opinion? Influencer marketing can be powerful — and there are many subtle tactics you can use to sway non-believers to your point of view. How strong are your influencing skills? Next time you are struggling to get your opinion heard, use one of these 29 tips to sway others to your way of thinking. It may not be magic, but it’s pretty...
Tags: Facebook, Sales, Joe, Timmy, Fred, Dale Carnegie, Madden, Jaime Lannister, Marketing Tips, Publisher Channel Content, Smile Studies, Influence People Carnegie, Criticism People don


"Myers-Briggs was well-positioned, in the mid-'70s, to ride the wave of 'self-actualization,' the trend that brought us a dizzying array of personal growth programs and gurus."

"The new publisher offered the test not just to schools and corporations but to consumers as a 'self-test'—individuals could buy the assessment and grade it themselves. This was a new market for such tests, which previously had only been sold to organizations, with the answer sheets sent back to the publisher for grading. The DIY option was perfect for the 'me' decade. People who felt unfulfilled could send off for a little green booklet with a self-scoring guide. Like reading a horoscope or doi...
Tags: Psychology, Law, Bad Science, Dale Carnegie, Myers Briggs, Ann Althouse


Can't lose a fight you're not in.

Claude Werner, aka "the Tactical Professor", had an interesting series of posts that analyzed the recent shooting in Texas where a father & son gunned down a neighbor during an aggressive dispute over dumping trash, of all things. He entitled it "Lessons from the Duel at the Dumpster" and it spanned three parts: Part I, Part II, and Part III. The memes appeared almost immediately. Claude has often expressed the sentiment that what the average CCW carrier could use more than any tactica...
Tags: Texas, Guns, Claude, Tam, Dale Carnegie, Boomsticks, Life In The Monkey House, Teh Intarw3bz, Idjits, Preparedness, Claude Werner


Bruce Lee’s Reading Life

Who knew that Bruce Lee was known to carry a book with him every where he went and that his spare time was consumed with reading and visiting  bookstores? And that before he went all in with kung fu he even dreamed of owning a used bookstore. The latest installment of The Libraries of Famous Men series at the Art of Manliness is devoted to Bruce Lee and his deep relationship with books and includes this “sampling of Bruce’s favorite authors and most interesting titles.” Western Philosophy:...
Tags: Books, Content, Shakespeare, Bruce Lee, Napoleon Hill, Barry Johnson, Lee, Campbell, Bruce, Dale Carnegie, Carl Jung, James Allen, St Thomas Aquinas, Joseph Campbell, James Lee, Melvin


The Libraries of Famous Men: Bruce Lee

When you picture Bruce Lee, what do you see? Probably an explosive series of kicks, punches, and kung-fu moves that could take out an entire gang of bad guys. What you likely don’t picture is a man quietly reading a philosophy book while a household is in chaos around him — kids yelling and playing, doors slamming, adults conversing. And yet that version of Bruce Lee is just as true as the dynamic, high-energy version. Lee was in fact a bibliophile, ultimately collecting a library of over 2...
Tags: Books, Life, Travel & leisure, Steve McQueen, Bruce Lee, Mcqueen, Napoleon Hill, Barry Johnson, Lee, Campbell, Bruce, Brett, Dale Carnegie, Carl Jung, Linda, James Allen


Why Are We Still So Obsessed With Charles Manson & His Victims?

All summer long, Refinery29 will be examining cults from every angle: pop culture, fashion, food, beauty, and their controversial origins. Let’s dig into the fascination behind this fervor with " Cult Fridays ."Dianne Lake met Charles Manson 1967, and at just 14 years old, she became the youngest member of his “Family.” And though she herself did not participate in the infamous 1969 murders of seven people in Southern California, she remained with the group until Manson was arrested. In 1970, ...
Tags: Family, Fashion, Music, Hollywood, Nbc, America, Los Angeles, San Francisco, Fox, Charles Manson, Roman Polanski, Quentin Tarantino, California Supreme Court, Berkeley, Meredith, Adolf Hitler


Distributed teams are rewriting the rules of office(less) politics

When we think about designing our dream home, we don’t think of having a thousand roommates in the same room with no doors or walls. Yet in today’s workplace where we spend most of our day, the purveyors of corporate office design insist that tearing down walls and bringing more people closer together in the same physical space will help foster better collaboration while dissolving the friction of traditional hierarchy and office politics. But what happens when there is no office at all? This is...
Tags: Amazon, TC, Facebook, Enterprise, Wordpress, Tech, Nike, Culture, Bob, Talent, Hiring, Buffer, Matt Mullenweg, Automattic, Foster, Basecamp


Ain’t I A Woman Too

The classical and contemporary music worlds have recently replaced the buzzword “collaboration” with “diversity,” and that push for broader inclusion has largely centered on women. The fundamental issue with the marketing and implementation of this very important matter of inclusion is that the faces and voices in the conversation are largely those of cisgender white women. First off, I want to recognize how inspired I am by the many women who are addressing a number of problems related to inequ...
Tags: Gender, Youtube, Religion, Race, Articles, America, Georgia, United States, Equality, United Nations, Nina Simone, Serena Williams, Black History Month, Third World, Commentary, Parity


5 Effective Strategies To Retain Employees

It is every manager’s nightmare when an employee just out of the blue quits. You are now not only faced with the challenge of filling the position but, also the financial implications that come with recruiting and training replacement employees. While the majority of managers presume pay-related issues are the main cause of employees leaving, there can be several issues why they resign including: Employees feel the job or workplace is not what they expected. A mismatch between the job and pe...
Tags: Jobs, United States, Dale Carnegie, Joanne McDonagh


New study debunks Dale Carnegie advice to 'put yourself in their shoes'

The researchers debunk the theories canonized in Dale Carnegie's How to Win Friends and Influence People that assuming you understand someone else's thoughts, feelings, attitude, or mental state is a correct approach to interpersonal insight.
Tags: Dale Carnegie


Introversion as an Excuse

America has long been described as an extroverted country, a society that celebrates and rewards the enthusiastic, the outgoing, the sociable — those with a charming personality and a knack for glad-handing. We’re a people who judge our politicians by their penchant for public speaking, and keep Dale Carnegie’s classic How to Win Friends and Influence People perennially in print. The big man on campus, the life of the party, is the individual with status. In contrast, introverts have often been...
Tags: Amazon, Life, America, Netflix, Kate, Cain, Dale Carnegie, Carl Jung, Nietzsche, A Man's Life, Susan Cain Cain


How To Submit Music To Radio Made Simple

When submitting music for radio, musicians will, at some point in the process, hit a brick wall. Here we look at straight forward breakdown of how to submit your music in a way that increases your chances of it getting picked up. _________________________ Guest post by D. Grant Smith of the Symphonic Blog Music submissions for radio can be simple or they can seem impossible. What’s your experience been? Whether you’re trying to get your music featured on the radio (FM or online) o...
Tags: Facebook, Music, Marketing, Netflix, Guest Post, Dolly Parton, Megadeth, Duran Duran, Bon Jovi, Music Business, Zeppelin, Dale Carnegie, Grant Smith, Etta James, Ravel, Isaac Hayes


How to encourage someone in 3 steps

Knowing how to encourage someone is key for: Fostering lasting relationships Developing crucial leadership skills Helping struggling loved ones improve their lives. … BUT if you do it wrong, it’s an easy way to frustrate everyone, or worse, come across as a know-it-all. I’m not going to let that happen to you though. I want to show you a great system to help you learn how to encourage someone today. How to encourage someone Here’s the secret to encouraging people you won’t hear from 99.9% of...
Tags: Marketing, John, Social Skills, Dale Carnegie, Carnegie


Coast to Coast with me!

Speaking of which… Looks like June 2018 is public speaking month for me and I’m thrilled to be speaking at two of the most awesome photo stores in the world. My first talk will be in New York City at the world famous B&H Photo where a photographer’s gear dreams can come true. If you have not yet been to B&H, do yourself a favor and go but prepare yourself for hours of inspecting all the cool photo, video, and audio equipment that is on display. It is a bit of a pilgrimage for photographers ...
Tags: Travel, Photography, New York, New York City, Fujifilm, Mark Twain, Glazer, Seattle Wa, Dale Carnegie, Seattle Washington, Ken Kaminesky, Photofest, Dexter Ave N Seattle WA


An Introvert’s Guide to the New Music Gathering (and Other Networking Events)

Last May I was fortunate enough to have the opportunity to attend the New Music Gathering, an assembly of music makers in the new music field who have been meeting at locations across the country for the past few years now. It was a wonderful experience and is still a highlight from 2017 for me. Near the end of the three-day event, I remember having a conversation with composer Aaron Jay Myers and violinist Nicole Parks during which we laughed at the idea of a conference full of self-identified ...
Tags: Boston, Religion, Henry Ford, Commentary, Aaron, Nicole, Dale Carnegie, Music Conferences, Jascha, New Music Gathering, NewMusicBox, NMG, American new music community, Aaron Jay Myers, Nicole Parks, NMG Every


Is this social media thing paying off?

Measuring the return on investment (ROI) on social media is a tricky endeavour when selling ideas instead of products. Retailers and service providers have it relatively easy when it comes to proving the value of digital marketing – do some social media stuff, add all the digital tracking you can, see if sales increase. Rinse, repeat. Where it gets infinitely more complex is when you are selling ideas, not products. Did your social media campaign reduce drunk driving? Encourage recycling? Convin...
Tags: Marketing, Johnson, Dale Carnegie, Richards, Mount Royal University, Sprout Social, Karen Richards, Kristin Johnson, Ted Flitton, Mount Royal University Flitton, Flitton


Understand the Purpose Behind the Question

The ability to ask good questions is essential in today’s world. However, as Stephen Covey categorized in one of his 7 Habits; “Seek first to Understand, then to be understood.” Or another way Dale Carnegie phrased this, “To be interesting, be interested.” To accomplish this, I think one of the areas that most of could work Read More ...
Tags: Marketing, Dale Carnegie, Stephen Covey, Sales Inquiries, Sales Collaboration, Lean Sales Methods Category, Sales Conversations, Lean Marketing, Lean Sales and Marketing, Lean Sales, Inquiry-Based Learning, Purposes for Questions


11 Best Places for Business Leaders to Learn Public Speaking for Free

Public speaking is a highly sought after skill — in fact, if you want to be an executive with your company, an author, a salesperson, a trainer or any other public-facing professional, you’re probably going to need to get comfortable with public speaking. And yet public speaking anxiety is still the top phobia, affecting more people than fears of spiders, heights, darkness and even death. That’s right, death. Where to Learn Public Speaking Skills for Free If you’re one of those people who wou...
Tags: Sales, Management, Ronald Reagan, University Of Houston, Public Speaking, Pearson, Anderson, Udemy, University of Washington, Dale Carnegie, Stephen Lucas, LibriVox, McGarrity, Haroun, Jim Anderson, Publisher Channel Content


Do Not Blame the System or Others: Accept Responsibility

--> Regardless of what’s wrong in our lives, most of us spend a good portion of our time blaming others for whatever situation we’re in. Every morning for the past several decades, I’ve read the newspaper and every morning I see numerous stories about criminals, swindlers, and others who’ve been accused of various bad things. It’s typically just the same story over and over again, because the accused person always seems to blame someone else for what’s happened. Regardless of the situation, most...
Tags: New York, Featured, Mexico, New York City, Careers, General Motors, Life Lessons, Detroit, Long Island, Crowley, Bundy, Dale Carnegie, Ted Bundy, Mulroney, Accept Responsibility, Blame Individuals


High EQ: The most desirable leadership tenet of them all?

Emotional Intelligence (EQ) is the ability to identify, use, understand and manage emotions in an effective and positive way. And, in many organisations around the world, it is on the rise! Contrary to popular belief, The Millennials, Generation Y and Gen Next (those engrossed by tablets and screens) hold, on average, higher EQ levels than generations before them. In the business environment, researchers discovered that average EQ scores increase the higher in an organisation a person is, up to ...
Tags: Leadership, Dale Carnegie, Voltaire, Daniel Goleman


Why Building Relationships is an Unsuccessful Sales Technique

In 1937 Dale Carnegie published his celebrated How to Win Friends and Influence People – the first book suggesting sellers build relationships as a route to closing sales. 1937: with primitive transportation, sellers found clients closer to home; telephones were emerging (FYI – Morse Code was preferred for 40 years after the telephone was invented!); marketing avenues were limited, as was advertising (Sears Catalogue, Life Magazine, The Farmer’s Almanac, the local paper or general store). Obviou...
Tags: Sales, Communication, Dave, Kpmg, Jim, Dale Carnegie, Carnegie, Sharon, Sharon Drew Morgen, Sharon Drew, SharonDrewMorgen, Helping Buyers Decide, Sears Catalogue Life Magazine The Farmer, Boing