Posts filtered by tags: Data Insights[x]


 

Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across various mediums with sales data to gauge an...
Tags: Advertising, Nielsen, Data & Insights, Nielsen Compass


Summer Retail and Food Services Sales Up 2.4% From 2019

In spite of recent positive news out of the U.S. Bureau of Labor Statistics--non-farm payroll employment rose by 1.4 million and the unemployment rate fell by 8.4% in August--advance estimates of retail and food services for the month seem to suggest that Americans are spending cautiously as the threat of Covid-19 and major economic fallout...
Tags: General, Advertising, Food & Beverage, U S Bureau of Labor Statistics, Data & Insights


Translation Teams Up With Nielsen to Measure Cultural Impact

Translation Enterprises, which is comprised of music distribution platform UnitedMasters and creative agency Translation, is collaborating with Nielsen to measure cultural impact. The offering is designed to help marketers reach audiences at scale with culturally relevant work and extends to Nielsen's planning, activation and measurement solutions to Translation's cultural intelligence. Translation founder Steve Stoute told...
Tags: Advertising, Nielsen, Steve Stoute, Data & Insights


JCPenney Avoids Liquidation, but Hard Work Remains

After weeks of wrangling and a dearth of bidders, bankrupt JCPenney has finally found a buyer--mall operators Brookfield Property Group and Simon Property Group--and will avoid liquidation. The department store chain said that based on a letter of intent, it plans to ink a stalking horse asset purchase agreement to sell its retail and operating...
Tags: General, Advertising, Jcpenney, Simon Property Group, Data & Insights, Brookfield Property Group


Video Ads and Brand Experiences Work Better Together in Streaming

Connected TV usage among consumers has been sky-high through the Covid-19 pandemic, but many viewers are still struggling to find what to stream. That dilemma can become a brand marketer's goldmine if they prioritize brand experiences that encourage content discovery, according to new research. The study, from Magna and IPG Media Lab and commissioned by...
Tags: General, Advertising, Magna, Data & Insights, Ipg Media Lab, Streaming & OTT


Neiman Marcus Puts Digital Transformation at the Center of Its Bankruptcy Emergence Plan

Key Insights Neiman Marcus is leaning into the importance of customer relationships in luxury retail. The retailer hasn't been dorman during Covid-19, rolling out new ways to drive sales and keep associates employed. Neiman Marcus is preparing to emerge from bankruptcy by the end of September after receiving court approval for its reorganization plan last...
Tags: Ecommerce, Fashion, General, Advertising, Neiman Marcus, Data & Insights, Legacy Brands, Data Points, Commerce Marketing, Life After Lockdown, Neiman Marcus Puts Digital Transformation


Early Findings From Forrester SiriusDecisions’ Global Audit of Account-Based Marketing

As a committed data geek, I have been in my happy place for the last six weeks poring over the results of our most recent global study of account-based marketing (ABM). In particular, I have been investigating findings from EMEA, which we will be sharing at our upcoming Summit EMEA, as well as identifying global […]
Tags: Ecommerce, B2b Marketing, EMEA, Data Insights, account-based marketing (ABM, SiriusDecisions Research


Retail Leveraged Loan Default Rate Hits Record 18.9% in August

The leveraged loan default rate for retail continues to soar, reaching 18.9% in August from 17.5% at the end of July following the bankruptcy of apparel retailer Tailored Brands, the parent of Men's Wearhouse and Jos. A. Bank, according to credit rating agency Fitch. The figure continues to hit new historic highs not even seen...
Tags: General, Advertising, Men s Wearhouse, Jos A Bank, Data & Insights, Tailored Brands


Back-to-School TV Ad Spend Plays Hooky in 2020

Key Insight: The dip in back-to-school spend highlights how Covid-19 continues to disrupt the TV ad marketplace in complicated ways. For many kids in the U.S., this year's back-to-school season will be marked by a return to video lessons and at-home instruction, not classrooms. And as reliable back-to-school advertisers prepare for a very different academic...
Tags: Advertising, Data & Insights, Adapting to Crisis, Life After Lockdown


Casual Dining Chains Show Improvement, but Rating Agencies Remain Wary

Of the business sectors most impacted by the pandemic, casual dining remains one of the hardest hit. And recent quarterly earnings indicate it's still a long road back to normal. While its better positioned fast food brethren--many of which entered the pandemic already equipped for the new normal with drive-thrus and delivery--indicated that operations were...
Tags: General, Advertising, Food & Beverage, Data & Insights, Earnings Reports


How Back-to-School Advertising Can Adapt to the Current Reality

Key Insight: Back-to-school advertisers are relying on TV more heavily this year with ad share up to 33%. The back-to-school season is typically predictable in terms of both timing and product assortment. Not so in 2020. According to Brendan Witcher, vp and principal analyst at research firm Forrester, this environment brought on by the pandemic...
Tags: Ecommerce, Advertising, Forrester, Data & Insights, Brendan Witcher


DTC Apparel Brand Vuori on Track to Grow 180% Year-Over-Year

Apparel is among the hardest hit retail sectors during the pandemic, but that hasn't hindered direct-to-consumer athleisure brand Vuori. CEO Joe Kudla wouldn't provide specific numbers, but said the brand is on track to grow 180% year-over-year. The business was already growing prior to the pandemic, attracting a $45 million investment from Norwest Venture Partners,...
Tags: Ecommerce, Fashion, General, Advertising, Vuori, Data & Insights, Joe Kudla


US Retail Sales Continued to Improve in July

U.S. retail and food services sales continued to recover in July, increasing to $536 billion from about $529 billion in June. Sales were also up 2.7% over July 2019's figure of nearly $522 billion, according to advance estimates released today by the U.S. Census Bureau. Although sales improved, the number was muted compared to the...
Tags: Advertising, US, U S Census Bureau, Data & Insights


Denny’s Chief Brand Officer Says Consumers Are Adapting, but Want Brands to Solve Problems, too

This week, Denny's unveiled a new advertising campaign to say that it's open for business--and making it safe for customers to come in. "We're finding that what our guests and potential guests are looking to hear is not just what menu items we are offering, but how we are adapting and evolving to the customers'...
Tags: Advertising, Food & Beverage, Denny, Data & Insights, Earnings Reports, Legacy Brands


Brooks Brothers to Seek Court Approval of Sale to Sparc for $325 Million

Brooks Brothers, which filed for Chapter 11 on July 8, has zeroed in on a buyer and will seek court approval of its sale to stalking horse bidder Sparc Group at an Aug. 14 court hearing, the apparel retailer said Tuesday. The acquirer, which is controlled by brand management firm Authentic Brands Group and real...
Tags: General, Advertising, Brooks Brothers, Data & Insights, Authentic Brands Group, Legacy Brands, Sparc Group


Pizza and Chicken Sandwiches Remain the Stars of Fast Food in the Pandemic

Pizza and Popeyes' famous chicken sandwich continue to be pandemic proof. Papa John's and Restaurant Brands International, the parent of Burger King, Tim Hortons and Popeyes, reported results Thursday for the second quarter ending June 28. Other large U.S.-based fast food operators have also revealed quarterly results: Wendy's earlier this week, and McDonald's, Yum! Brands,...
Tags: Advertising, John, Restaurant Brands International, Food & Beverage, Wendy, McDonald, Tim Hortons, Data & Insights, Adapting to Crisis, Chicken Sandwiches Remain the Stars of Fast Food


Debt and Changing Trends Spelled Doom for Retailer Tailored Brands

Tailored Brands is just one of several retailers to succumb to Covid-19, but as is the case for many of those that have filed for Chapter 11, the retailer's struggles date back far before the pandemic began. In court filings, the apparel retailer acknowledged the "casualization" of dress in the workplace and in special occasion...
Tags: Fashion, Advertising, Data & Insights, Tailored Brands


Retailer Tailored Brands Is Yet Another to Declare Bankruptcy During the Pandemic

Tailored Brands is just one of several retailers to succumb to Covid-19, but as is the case for many of those that have filed for Chapter 11, the retailer's struggles date back far before the pandemic began. In court filings, the apparel retailer acknowledged the "casualization" of dress in the workplace and in special occasion...
Tags: Fashion, Advertising, Data & Insights, Tailored Brands


With a Breakfast Boost, Wendy’s Posts Encouraging Quarterly Results

Wendy's only launched breakfast this year, and it's already off to a hot start. This morning, the fast food chain reported encouraging second quarter results, even as the pandemic continues to challenge the restaurant segment as a whole. U.S. comparable sales for Wendy's during the period were down only 4.4% and were up 8.2% in...
Tags: Advertising, Food & Beverage, Wendy, Data & Insights, Earnings Reports, Breakfast Boost Wendy


Recent Data From Getty Images Shows Increase in Searches for More Diverse Photos

The Covid-19 crisis has developed a lexicon with phrases that were not in general circulation before but are now part of our everyday conversations. Similarly, visual icons have also been created along with a new visual language. We are now shooting temperature checks, socially distanced dining, reopenings, online schooling and virtual events. This is content...
Tags: Advertising, Voice, Data & Insights, Life in Quarantine


What’s Next for Lord & Taylor Following Bankruptcy Filing

Lord & Taylor is the latest venerable retail name, with a history stretching back to 1826, that has succumbed to the pandemic by filing for Chapter 11 in Virginia Sunday along with its parent Le Tote. Lord & Taylor follows other merchants into bankruptcy protection including Brooks Brothers and Neiman Marcus. Le Tote, which acquired...
Tags: Virginia, Advertising, Taylor, Brooks Brothers, Data & Insights, Le Tote Lord Taylor, Neiman Marcus Le Tote


Gen Z Prioritizes Brand Values and Influencer Endorsements in Shopping

It's no secret that Gen Z shops differently than previous generations, with a higher emphasis placed on personal connections than discounts. These contrasts have become even stronger within the last few months, particularly between the youngest and oldest surveyed generations, according to marketing technology firm Valassis' annual consumer intel report showed. The company surveyed 2,000...
Tags: Advertising, Valassis, Data & Insights


Fast-Food Chains Report Improving Sales on a Monthly Basis, but There’s Ground to Make Up

Quarterly results announced over the past two weeks by some of the largest restaurant and fast-food operators--including Yum! Brands, McDonald's, Starbucks and Dunkin'--show that sales are increasing incrementally month by month. That indicates diners across the U.S. are returning, even as quarterly results declined significantly due to Covid-19. While certain segments of the hard-hit restaurant...
Tags: Advertising, Starbucks, Premium, Food & Beverage, McDonald, Dunkin, Data & Insights


DSW’s #TooManyShoes TikTok Challenge Generates 1.7 Billion Views in a Few Days

When its first TikTok hashtag challenge launched Saturday, footwear retailer DSW's aim was to merely dip its toe into the social media platform, in the words of CMO Amy Stevenson. The testing of those waters, however, proved to be more of a plunge: As of Wednesday, its #TooManyShoes campaign has generated some 1.7 billion views,...
Tags: Advertising, DSW, Data & Insights, Amy Stevenson, TooManyShoes TikTok Challenge Generates


BurgerFi Has Big 2020 Ambitions: New Stores and Going Public

Even in the midst of a pandemic, premium burger chain BurgerFi has ambitious plans for 2020 as it eyes opening new locations and going public this fall. To kick off those plans, the brand has unveiled a new ad campaign, part of a new marketing strategy that the fast-casual concept has spent about a year...
Tags: Advertising, Food & Beverage, Data & Insights, New Stores, BurgerFi


IPG CEO Michael Roth Says Q2 Earnings Hit ‘Not as Severe’ as Predicted

On IPG's second quarter earnings call today, CEO Michael Roth said that while Covid-19 has impacted its various businesses differently, the holding company has navigated the virus better than expected. The company, which owns agencies including FCB, McCann, R/GA and UM, saw its organic net revenue decrease 9.9% during Q2. In the same period last...
Tags: Advertising, Michael Roth, IPG, Data & Insights, Adapting to Crisis, Life After Lockdown, FCB McCann R GA


Walmart Sees Ecommerce Grow 74% During Pandemic

For Walmart, the world's largest omnichannel retailer, it has been a dramatic past few months as the chain continues to invest in its digital operations to meet the demands of modern shoppers. As part of its evolution during the pandemic, the retail giant expanded in-demand offerings such as self-checkout screens, pick-up and delivery services, and...
Tags: Advertising, Walmart, Data & Insights, Nextech


Omnicom’s Organic Revenue Declined 23% Last Quarter

Omnicom reported a revenue decline of nearly a quarter compared to its performance last year for Q2. Organic revenue declined 23% year over year, Omnicom reported, primarily due to the business impact of the coronavirus pandemic. This is expected to be the worst of the impact of the pandemic based on forecasts from agency CEOs...
Tags: Advertising, Omnicom, Data & Insights


4 Keys to Modernizing Customer Experience Measurement Strategies

This year is changing the way marketers approach the customer experience, and that includes evolving how it's measured. In conversation with Adweek's emerging tech reporter Patrick Kulp at our NexTech 2020 virtual summit, Jennifer Chase, svp of global marketing at analytics and artificial intelligence firm SAS, discussed how brands should go beyond attribution to modernize...
Tags: Advertising, Customer Experience, Adweek, Sas, Data & Insights, Nextech, Jennifer Chase, Patrick Kulp


Seeing Success With Coffee Subscriptions, Panera Wants to Be More Like Netflix

A month ago, Panera Bread began offering a free MyPanera+Coffee subscription through Labor Day for anyone who signed up for the service on the fast casual chain's app. The promotion, which began June 22 to remind customers about the subscription service, is all part of the bakery's plan to incorporate a recurring revenue model similar...
Tags: Advertising, Food & Beverage, Data & Insights