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From PSAs to Twitch, Feeding America tries to make non-profit marketing stand out

When Catherine Davis joined the largest U.S. hunger-relief organization, Feeding America, she was struck by the reactions people had to the issue. “I thought: OK, so everybody is going to want to help people that are hungry, and in fact, that’s not true,” says Davis, the non-profit’s chief marketing and communications officer. “People have a lot of biases.” Davis has used her background on the corporate side, both at agencies including Leo Burnett and marketers such as Diageo, to get the i...
Tags: Google, Advertising, America, Diageo, Davis, Twitch, Leo Burnett, Feeding America, Catherine Davis, Twitch Feeding America, Aaron LaMonica Weier, Davis Along