Posts filtered by tags: Dentsu[x]


 

High tech device allows men to breastfeed babies

The Father's Nursing Assistant is made by Dentsu, a Japanese company. It's basically a canteen in the shape of woman's breasts. Of course, it's also wireless with some kind of app to let you know what happened. From the press release: The amount of time infants in Japan spend sleeping is shorter compared to the rest of the world. Much of the parental stress and difficulties surrounding childrearing are related to feeding and sleeping, and generally the rate of participation by fathers tends to b...
Tags: Post, Japan, News, Dentsu, Internet of teats, Carlos Lowry


Dentsu Hires Jacki Kelley Away From Bloomberg as U.S. Chief Client Officer

Dentsu Aegis Network has hired Bloomberg deputy COO Jacki Kelley as president, chief client officer of the U.S., marking her return to the agency world. Kelley had been in her prior role since December 2017, when she was promoted from COO of Bloomberg's media division. She was previously CEO of North America and president of...
Tags: General, Advertising, Bloomberg, North America, Kelley, Dentsu, Dentsu Aegis Network, Jacki Kelley Away From Bloomberg, Jacki Kelley


Media agencies are under massive pressure to reinvent themselves — here's how the biggest ones including Assembly and Dentsu X are evolving to meet clients' demands

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency and media vendor relations. The report found that media agencies are doing more contextual buys and forging more direct relationships. They are also addressing transparency, buying more across m...
Tags: US, Trends, Netflix, Publicis, Mailchimp, Forrester, Association of National Advertisers, Assembly, MDC, IPG, Dentsu, Horizon Media, MediaHub, Jay Pattisall, Forrester Hearts Science


Woodstock 50 Said To Face Financial Woes

With Woodstock 50 scheduled to take place in just six months, event organizers have not released an initial lineup. Woodstock 50, intended to mark the 50th anniversary of the iconic Woodstock Music & Arts Festival, is scheduled to take place from 16-18 in Watkins Glen in Upstate New York a few miles from the original festival grounds. Since the festival was first announced in January, few additional details about the event have come to light, leading to speculation about the event’s fi...
Tags: Music, New York Times, Times, Jay, Woodstock, Halsey, Bruce Houghton, John Roberts, Upstate New York, Santana, Bethel Woods, LANG, Watkins Glen, Dentsu, Dentsu Aegis Network, Michael Lang Joel Rosenman


GM Moves Chevrolet’s Regional Media Business From Dentsu to Publicis

General Motors recently moved the local portion of its Chevrolet media business from Dentsu's Carat to Publicis-owned Martin Retail Group, a spokesperson confirmed today. Chevy is the company's best-selling brand by a significant margin, and Martin will now handle media planning and buying duties for the brand's regional dealers across the United States. "Yes, we...
Tags: Advertising, General Motors, Accounts, United States, Chevy, Carat, Publicis, Martin, Dentsu, GM Moves Chevrolet, Regional Media Business From Dentsu, Martin Retail Group


French Olympic probe eyes Japanese firm Dentsu

An investigation by French prosecutors into alleged vote-buying connected with Tokyo winning the 2020 Olympics has raised questions about one of Japan's most powerful companies, the giant advertising and marketing agency Dentsu Inc.
Tags: Japan, Sport, Tokyo, Dentsu


Dentsu’s Merkle Acquires Digital Experience Design Firm Filter

Data-based performance marketing agency Merkle announced today that it has acquired Filter, a digital marketing and experience design firm based in Seattle with additional offices in Portland, Wash. Moving forward, the firm will be known as Filter, a Merkle Company and serve as the newest member of Dentsu Aegis Network, which bought a majority stake...
Tags: Advertising, Merkle, Seattle, Dentsu, Dentsu Aegis Network, Merkle Company, Ad Tech & Mar Tech, Merkle Acquires Digital, Portland Wash Moving


AT&T is finally revealing its new tools to reinvent the way TV ads are sold — but it needs other networks to play along

AT&T is introducing new data tools that allow advertisers to pull together set-top box data, stats from Turner and data from Xandr, its ad and analytics division. Xandr wants other networks and publishers to adopt its technology, including Open A.P., a consortium between Viacom, Turner, NBCUniversal and Fox that lets advertisers create cross-network targeting segments. However, both NBCUniversal and Viacom have their own data tools for advertisers. Buyers say they want to see networks work tog...
Tags: Google, Facebook, Law, Time Warner, Abc, Trends, Cnn, Fox, Comcast, Nbcuniversal, Cbs, Warner Bros, Turner, Viacom, Donna Speciale, AT T


Sports Tech Tokyo Brings Venture Capital And Technology To Sports Landscape In Asia

The 2018 Pyeongchang Olympic Winter Games were the beginning of a series of huge sports events in Asia. Japan will host the 2020 Summer Olympic Games and the 2019 Rugby World Cup. China will host the 2019 FIBA World Cup of Basketball, and Beijing will host the 2022 Winter Games. Clearly, sports will be huge in Asian nations, so it's natural that sports technology will be centering on these countries. With that thinking, San Francisco-based Scrum Ventures and Japan's advertising giant D...
Tags: Asia, Japan, News, China, San Francisco, Beijing, Tokyo, Pyeongchang, Asia Japan, Dentsu, Scrum Ventures, FIBA World Cup of Basketball


Auto marketplace CarDekho grabs $110M to double down on insurance and financial services

CarDekho, an online marketplace for car sales in India, has pulled in a new $110 million Series C funding round from a clutch of existing investors to push deeper into financial services and insurance. Sequoia India, Hillhouse and Alphabet’s CapitalG led the round which also saw participation from Axis Bank, one of CarDekho’s financing partners. [Update] The company confirmed that the deals gives it a valuation of $400-$500 million, that’s in line with a report from Economic Times one mon...
Tags: Fundings & Exits, Asia, Indonesia, Youtube, Finance, Southeast Asia, India, Funding, Insurance, Tech, Car, Automotive, Philippines, Malaysia, Online Marketplace, Alphabet


Hershey’s “Heartwarming the World” Campaign featuring “Bells”

  Hershey’s has always warmed hearts. Now through the “Heartwarming the World” campaign, the Hershey’s brand is on a mission, melting boundaries and dissolving distances--all to create a better, sweeter world. This holiday season, the company is leveraging the iconic “Bells” TV commercial—beloved for nearly 30 years—into an active experience via broadcast, digital and social. Instead of just watching the commercial, for the first time ever, people get ...
Tags: Facebook, Featured, Instagram, Advertising, Food And Drink, Hulu, Hershey, Steve Ross, Hershey's, Dentsu, Dan O'Connell, Dentsu Aegis Network, Betsy Ross, Ryan Riess, Gloria J, Christmas Commercials


Carat Names New Chief Strategy Officer as Former Moves Into Dentsu Role

Carat has hired Sean Healy, the global head of communications planning at Zenith, to fill in the role of chief strategy officer. Healy will take over the position on Dec. 3 from Sanjay Nazerali, who was promoted to global chief strategy and development officer of Dentsu x. His appointment marks the first global leadership hire...
Tags: General, Advertising, Carat, Zenith, Healy, Dentsu, Sean Healy, Sanjay Nazerali


Dentsu’s Isobar Names Digitas Vet Ronald Ng as Global Chief Creative Officer

Isobar expanded its leadership team today as industry veteran Ronald Ng joined the company in the newly created global CCO role. Ng joins the "digital transformation" agency, which is part of the Dentsu Aegis network, after serving as global CCO of Publicis Groupe's Digitas. He announced his departure in a July memo as former content...
Tags: Advertising, NG, Publicis Groupe, Digitas, Dentsu, Isobar, Leadership & Talent, Ronald Ng, Isobar Names Digitas


Marketing: Stop talking about you and make it about them

In the past two weeks: Droga 5 just got Hershey’s from CP-B; EP+Co got the social media business for LinkedIn; Heat got an assignment from Levi’s to tap the millennial market; Deutsch got Neiman Own’s account and Peter Mayer lands the Mississippi Tourism account. First: Why is this important? Because if you are going to do your marketing efficiently then you will stand out in congratulating your marketing targets on the work they do and the brand wins they receive. Second: What is the difference...
Tags: Photography, Mississippi, Marketing, Linkedin, Levi, Deutsch, Hershey, Suzanne Sease, The Martin Agency, Kaplan Thaler Capital One Best, MDC, Dentsu, Droga, Peter Mayer, EP Co, Neiman Own


United Airlines Hands Global Media Duties to Dentsu in Another Tough Turn for WPP

United Airlines announced it's expanding its partnership with Dentsu Aegis Network, handing the holding company lead global media and social duties following a review launched this summer. Carat will run media planning and buying on the account, with Merkle handling targeted marketing and 360i running social media. The airline's creative agency of record is Dentsu-owned...
Tags: Advertising, Accounts, Merkle, Carat, United Airlines, WPP, Dentsu, Dentsu Aegis Network, United Airlines Hands Global Media Duties


uBiome is jumping into therapeutics with a healthy $83 million in Series C financing

23andMe, IBM and now uBiome is the next tech company to jump into the lucrative multi-billion dollar drug discovery market. The company started out with a consumer gut health test to check whether your intestines carry the right kind of bacteria for healthy digestion but has since expanded to include over 250,000 samples for everything from the microbes on your skin to vaginal health — the largest data set in the world for these types of samples, according to the company. Founder Jessica Richman...
Tags: Health, Startups, TC, Y Combinator, Biology, Stanford, Massachusetts, Funding, San Francisco, Tech, Ceo, Mit, Harvard, Microbiology, Cambridge, Ibm


Subaru and BC&F Dentsu acknowledged for 22-year partnership

In an industry sometimes known for short-term, campaign-driven thinking, the partnership between Kiwi ad agency Barnes Catmur & Friends Dentsu and automaker Subaru has been acknowledged as something of an exception. This week, the... [Author: [email protected]]
Tags: Business, Subaru, Kiwi, Dentsu, Barnes Catmur Friends Dentsu


French Luxury Giant LVMH Moves North American Media Business From Havas to Dentsu

LVMH, the Paris-based conglomerate that includes several top fashion, beverage and cosmetics brands, has awarded its North American media account to Dentsu Aegis Network (DAN) after a competitive review that launched in April. Multiple parties confirmed today that Havas lost the business to a DAN entity consisting of teams from Carat and other agencies within...
Tags: Advertising, Accounts, Paris, Lvmh, Havas, Dentsu, Dentsu Aegis Network DAN


'People and the egos often get in the way': Here are 5 things ad agencies can do to survive amid massive pressure to reinvent themselves

Agencies must transform their business models to meet the needs of modern CMOs, according to a new industry report. As they evolve their business models, they must keep clients at the center, scale critical capabilities and execute on creative efficiently. As chief marketing officers increasingly must help steer their companies through massive disruption, their needs from their agencies are changing rapidly. Agencies today must not only provide communication, creative and media services — bu...
Tags: US, Trends, CMO, Dallas, Kantar, Publicis, WPP, Forrester, Grey, Omnicom, Credera, Marcel, MDC Partners, Dentsu, Philippe Krakowsky, Rishad Tobaccowala


Dentsu Inc. mulling realignment to become pure holding company

Japan-based Dentsu Inc.parent of Dentsu Aegis Network, which owns agencies including 360i and Caratannounced Thursday it is considering becoming a pure holding company.Dentsu Inc. aims to make the changes effective January 2020.Currently, Dentsu Inc. operates both as a holding company (holding shares of subsidiaries) and an operating company (running Japan-based ventures like Dentsu Ad-Gear, an ad firm specializing in out-of-home media and store promotions). Continue reading at AdAge.com [Author...
Tags: Japan, Advertising, Dentsu Inc, Dentsu, Dentsu Aegis Network, Megan Graham


Vp at Dentsu’s Isobar Is Out After Being Charged With Lewd Behavior on Boston Public Transit

Jeremy Pincus, vp of research and strategy at Dentsu Aegis Network-owned Isobar, is no longer with the agency after he was arrested at work for allegedly displaying lewd behavior toward two women on a Boston commuter train. The Boston Globe was one of the first outlets to report on the incident and his exit from...
Tags: General, Boston, Advertising, Boston Globe, Dentsu, Isobar, Dentsu Aegis Network, Boston Public Transit, Jeremy Pincus


As ad rivals flounder, Dentsu Aegis boss seeks to stay ahead

The boss of Dentsu Aegis Network plans to exploit the weakness of rivals such as WPP by snapping up the most attractive businesses in the advertising sector to protect its above-average growth.
Tags: Money, businessNews, Dentsu, Dentsu Aegis Network


VFX & Animations: Nissan Venucia T90

VFX & Animations: Nissan Venucia T90 AoiroStudio Jul 25, 2018 We are getting introduced to Juice who provide expertise in strategy, design, technology and production into fresh solutions. Based in Wroclaw, Warsaw and they also have offices in Tokyo! We are taking a look at their work for Chen Kun launching Nissan Venucia T90 on the Asian market. Juice did all the VFX including the cool water, sand simulations and did you noticed the horses? Check out t...
Tags: Design, Tokyo, Nissan, Chen Kun, Dentsu, Wroclaw Warsaw, Nissan Agency, Ken Ye Director, Eric Will, Maher Maleh


Omnicom's betting on building its own data expertise even as its rivals spend billions on data providers: 'It de-risks our business'

Ad agencies are under pressure to differentiate their services with more data-based offerings that dig into analytics and consumer insight. Omnicom unveiled Omni, a central tool available to all of its agencies that pulls in third-party data from companies like Salesforce, LiveRamp and The Trade Desk. The move comes a week after Interpublic Group acquired Acxiom Marketing Services for $2.3 billion, showing how the battle for data is heating up among ad holding companies. The battle for adv...
Tags: Google, Europe, Trends, Merkle, Nelson, WPP, Omni, Gdpr, Omnicom, Omnicom Group, BBDO, IPG, Interpublic Group, Dentsu, Acxiom, Jonathan Nelson


Dentsu Aegis Snags One of Accenture Interactive’s Founders as New Carat Global President

Dentsu Aegis Network's Carat has hired Christine Removille, one of the founders of Accenture Interactive, as its new global president, replacing Will Swayne who has held that position since January 2016. Removille is set to assume the role on Sept. 3. Carat said in an announcement today that Swayne will move into a new global...
Tags: Advertising, Carat, Dentsu, Swayne, Accenture Interactive, Leadership & Talent, Removille, Dentsu Aegis Network s Carat, New Carat Global, Christine Removille, Will Swayne


Dentsu’s Vizeum Wins Majority of Estée Lauder EMEA Media Account Away From OMD

Vizeum, the London-based division of Dentsu Aegis Network, has won the majority of cosmetics giant Est?e Lauder Companies' media business in the EMEA region after a competitive review, according to sources with direct knowledge of the matter. The review, which was managed by ID Comms, pitted Vizeum against the incumbent, Omnicom's OMD, and other unspecified...
Tags: London, Advertising, Accounts, EMEA, Omd, Omnicom, Dentsu, Dentsu Aegis Network, Vizeum Wins Majority of Estée Lauder EMEA, ID Comms


Skincare Giant Beiersdorf Sends Its U.S. Media Account to OMD

German skincare brand Beiersdorf, whose products include Aquaphor, Eucerin and, most prominently, Nivea, has awarded its U.S. media planning and buying account to OMD after a competitive review. The Omnicom network effectively won the business back from Dentsu's Carat, which picked it up in a 2010 review. A client spokesperson confirmed that OMD has been...
Tags: Advertising, Accounts, Carat, Omd, Omnicom, Dentsu, Beiersdorf


Dentsu Improves Organic Growth for Q1, Attributes 13% Profit Drop to Overwork Reforms

Dentsu released a report on its consolidated financial results for the first quarter of 2018, revealing a third consecutive quarter of organic growth while also reporting a decline in operating profit. "In Q1 FY2018, Dentsu Group continued on its return to growth, as seen over the past three quarters," Dentsu Inc. president and CEO Toshihiro...
Tags: General, Advertising, Dentsu Inc, Dentsu, Dentsu Group


Kris Magel exits Initiative after more than a decade for role at Dentsu

Kris Magel is leaving IPG Mediabrands' Initiative, the agency confirmed on Tuesday for a role at Dentsu Aegis Network.Magel, who just over a year ago was shifted into the role of East Coast president, handles media buying for some of the shop's biggest accounts, including Merck, Dr Pepper Snapple Group, Arby's and Papa John's."I am truly grateful for the 10 years I've spent at Initiative, which have given me the opportunity to learn, grow and do amazing work for amazing clients. I am excited to ...
Tags: Advertising, East Coast, Dentsu, Jeanine Poggi, Kris Magel, IPG Mediabrands Initiative, Dentsu Aegis Network Magel, Merck Dr Pepper Snapple Group Arby


Microsoft retains Dentsu Aegis Network for global media

Dentsu Aegis Network has kept its grip on Microsoft's mammoth media agency business.Ad Age first reported the news of the review in December, when the tech giant said it was conducting a closed review of its media account as part of its "normal course of business." Adweek reported the winner earlier Friday.The tech giant awarded the work to Dentsu, with the win led by media agency Carat. Dentsu and Carat deferred comment to the client. Continue reading at AdAge.com [Author: [email protected]
Tags: Microsoft, Advertising, Carat, Adweek, Dentsu, Dentsu Aegis Network, Megan Graham, Carat Dentsu