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Cyber Attacks Increase by 59%, Is Your Small Business Safe?

Small business awareness of digital security keeps increasing. But this increased awareness leads cybercriminals to adapt. And this includes launching stealthier methods of attack. 2019 Cybersecurity Statistics The SiteLock 2019 Website Security Report says these criminals now focus on quieter attacks. But that doesn’t mean they have decreased. Because attacks increased by 59% for 2018. And by December 2018 the number of attacks peaked at 80 per day. Data shows an average of 62 for the whole ...
Tags: Sales, Cms, Drupal, Technology Trends, DepositPhotos, SiteLock


How to Promote Your Small Business Brand on YouTube

YouTube — a great place to watch cute animal videos and get inside looks into all different types of tutorials. But you might have noticed more and more ads showing up before or during your videos. YouTube has become an advertising channel for businesses — marketers understand that they have your attention as you prepare to watch a video, so it’s the perfect time to show you a targeted ad. YouTube Advertising for Businesses Recently, Ramon Ray sat down and had a talk with Debbie Weinstein, VP...
Tags: Google, Youtube, Sales, Debbie, Ramon, Marketing Tips, DepositPhotos, Publisher Channel Content, Ramon Ray, Debbie Weinstein, YouTube Advertising for Businesses, YouTube advertising YouTube, Debbie Weinstein Debbie, YouTube Advertising Options YouTube, YouTube s Analytics


Don’t Waste Money! 5 Ways to Cut Your Business Costs

Business insurance costs increase 10-20 percent every year. Airlines add costs to plane tickets. And suppliers increase costs regularly too. So your small business probably feels the crunch due to the annual increase in expenses. And you’ll need to figure out ways to reduce those costs. How to Cut Costs in a Small Business Take a look at these five things you can do today to save money. And boost your bottom line. Negotiate with All Vendors Don’t just leave money on the table.  Avoid taking...
Tags: Sales, Airlines, Don, DepositPhotos, Small Business Operations, Lower Office Space Costs While


What’s so special about Spitsbergen, Svalbard, Norway?

Situated in the Svalbard archipelago, this northern Norwegian hotspot is growing in popularity for wildlife and nature enthusiasts. Our guest contributors answer the question – what’s so special about Spitsbergen? Where is Spitsbergen, Svalbard, Norway? Spitsbergen is the only populated island in the Svalbard archipelago in northern Norway. It’s the largest island in the archipelago and its rich natural habitat inspires visitors to think seriously about endangered species. Despite its rem...
Tags: Travel, Facebook, Europe, Atlantic, Arctic, Antarctica, Poland, Norway, Pacific, Arctic Ocean, Svalbard, Spitsbergen, Instagram Facebook, Longyearbyen, Svalbard Norway, Spitsbergen Norway


Thinking About SMS Appointment Reminders? Here are 8 Reasons Your Business Needs Them

Less than 5% of scheduled appointments are canceled after a customer gets a text reminder. This is according to the new infographic by SpotOn. The report also points out text messages have an open rate of 98%. Those are great numbers no matter how you look at them. And for small business owners, SMS provides a cost-effective tool for engaging with consumers to deliver quality customer service. The Co-founder of SpotOn, Zachary Hayman, explained how mobile technology will continue to provide mor...
Tags: Sales, Hayman, Marketing Tips, DepositPhotos, Zachary Hayman, Pew Research 95


20 Places to Find Online Entrepreneur Courses

A well-chosen entrepreneurship course can equip you with the skills you need. They help you develop your idea or concept into a viable business venture. Many courses also provide ongoing resources. They help turn your dream into reality. And they help you avoid many of the common pitfalls that affect new start-up owners. The United States’ home to many of the world’s best universities and most successful businesses. So it shouldn’t surprise anyone there are so many excellent courses here. And a...
Tags: Sales, Linkedin, United States, Shopify, Wharton, Babson College, DepositPhotos, Product Lists, Wharton University of Pennsylvania, Marketplace University of Maryland Coursera, Entrepreneurial Mindset Certificate Babson College, Startup Babson College, New Companies University of Maryland Coursera This, Guy Kawasaki Udemy


Do You Need Best Practices to Onboard your New Employees? Read On

Onboarding new hires is a crucial moment in their company culture experience. Making sure your employees are welcomed and given all the information they need can be crucial for them feeling secure and confident enough to ask questions and successfully integrate into their teams. That’s why we asked entrepreneurs from Young Entrepreneur Council (YEC) the following question: “What program or process do you use to make sure new hires are both onboarded warmly and gain the information they need?” ...
Tags: Microsoft, Employment, Sales, Google Docs, Stephanie Wells, Blair Williams, DepositPhotos, John Turner, Beck Bamberger, Ismael Wrixen, Angela Ruth Calendar, BAM Communications, Brian David Crane Caller Smart Inc, Stephen Beach Craft Impact Marketing, Nicole Munoz Nicole Munoz


How to Get Customers to Your Small Business

As a new business owner, the question that keeps you up at night is: How will I get my first customers? The specific answer varies depending on the type of business you have. However, the basic steps are the same: identify your target customers, find out where they spend their time, get on their radar so they’re aware of your business, and once they buy from you, be sure you deliver on your promises. How to Get Customers Here are some more specific ideas for ways to get your first customers f...
Tags: Google, Facebook, Sales, Yelp, Don, Angie, Google My Business, Marketing Tips, DepositPhotos, Lookalike Audiences, Secaucus New Jersey, Digital Options Create, Best Secaucus Pizza Claim, Reach Customers


How to Reduce Your Employees’ Stress – and Boost Productivity

We have the best economy in the last generation. But still almost 80% of Americans live paycheck to paycheck. More than 50% say they now save less than $100 a month for emergencies.  And small business owners can help reduce this stress. At the same time, they can produce lower turnover. And they can reduce absenteeism fostering a more productive environment. Listen to this week’s Small Business Radio Show. And hear as I explored these issues with Ilyce Glink. Glink is an award-winning financia...
Tags: Sales, Management, DepositPhotos, Ilyce Glink Glink, Ilyce


Thinking About Applying for an Industry Award? Here Are 11 Things to Consider First

One of the best ways to connect with potential clients and investors is through business or industry awards. Awards can give your brand or company weight, validate your skills and abilities, generate buzz and give those spending money with your company the confidence that they are contributing to an already successful project or product. Yet, it can be difficult to narrow down which awards are worth your time. That’s why we asked entrepreneurs from the Young Entrepreneur Council (YEC) the follo...
Tags: Sales, Startup, Naacp, Forbes, Aaron Schwartz, Stephanie Wells, DepositPhotos, Syed Balkhi, Zach Binder, Chris Christoff, Joey Kercher, Bell Ivy, Mario Peshev, Kim Kaupe, Raoul Davis, Ascendant Group


Apply These 8 Tips to Improve Your Amazon Marketing Ads

Listing on Amazon gives you the opportunity to reach more customers, But it gets hard to capture shoppers’ attention in the crowded marketplace. Many merchants feel using Amazon Marketing Service (AMS) remains important. And promoting products with Amazon marketing ads helps drive high-quality traffic. It also increases conversion. Here are some advantages of using pay-per-click Amazon ads: These ads are highly visible on product search results pages. They can use granular targeting and segmen...
Tags: Google, Amazon, Sales, Ppc, ASIN, Amazon Learn, Marketing Tips, DepositPhotos, Amazon Marketing Services, Amazon PPC, Amazon Marketing Service, Amazon Sponsored Product Ads These PPC, Amazon Product Display Ads These PPC, Conclusion Amazon, However Amazon Marketplace


3 Well Guarded Secrets to a Successful Freelancing Business

Many salaried workers dream of independence. This applies especially to young millennials. And for good reasons. The freedom to work from anywhere in the world, choose your own working hours, handpick projects that match your interests, and charge a fair price you actually deserve, trumps any corporate job in the eyes of many. If you are willing to put in the extra effort, freelancing is your best bet to escape the daily 9-to-5 grind. It can be your gateway to travel the world as a digital noma...
Tags: Time, Sales, Management, Macbook, Linkedin Twitter, DepositPhotos


What Can the New McDonald’s Campaign to Hire Older Workers Teach Your Small Business?

McDonald’s entered a partnership Wednesday with the American Association of Retired Persons (AARP) to fill its need for morning workers and expand diversity. The fast-food chain aims to attract older Americans who can fill employment gaps at the company. AARP is “the nation’s largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age,” according to its website. The move is also an effort to increase diversity among workers empl...
Tags: Google, Employment, Sales, Cnn, AARP, McDonald, Kersey, DepositPhotos, Publisher Channel Content, Weinstock, American Association of Retired Persons AARP, Susan Weinstock, New McDonald 's Campaign, Melissa Kersey, Fast Food Giant Hiring Older Workers


Nimble Announces Evolution of CRM for Office 365

The CRM company Nimble has announced a better way for business departments to stay in sync. What’s interesting is it works with popular systems like Office 365 and Dynamics 365. That way, everyone gets the same information across departments. Small Business Trends asked Jon Ferrara, Nimble CEO, to explain. He wrote how sharing information with Microsoft Office 365, G Suite; MailChimp or Hubspot can be an issue. Customer Relationships “No one in the organization has a complete view of customer...
Tags: Microsoft, Sales, Startup, Ferrara, LinkedIn Twitter Facebook, Small Business Trends, DepositPhotos, Jon Ferrara


Amazon Identifies States with the Fastest Growing Small Businesses Selling on Its Platform

Small businesses in rural areas sometimes struggle with sales in a way their urban competitors do not. But these businesses possess a secret weapon called online selling. And this weapon enables them to make sales not only across the country but around the world. Amazon provides one of the best websites small businesses can use for online selling. And a recent report shows how helpful the site is at helping small businesses grow their online sales. A new Amazon report ranks states with the fast...
Tags: Amazon, Texas, Mississippi, Colorado, Sales, America, Indiana, North Dakota, Maine, Wisconsin, Nebraska, Vermont, DepositPhotos, Small Business Operations, Denissen, Chamber Technology Engagement Center C_TEC


11 Tricks about Writing a Great Product Description You’ll Wish You Knew Earlier

Product descriptions, when written well, prove incredibly powerful. They improve organic search rankings for ecommerce sites. And ultimately help sell more products. You’ll find proof of the importance of great product descriptions. Just check the marketing statistics of Overstock.com. The internet retailer witnessed an 84% increase in organic traffic following a campaign to optimize its product descriptions. And this happened on 10% of its best-converting pages. How to Write a Product Descrip...
Tags: Sales, Don, Marketing Tips, DepositPhotos


20 Incredible Marketing Best Practices Examples

Marketing remains essential for small businesses. It allows them to compete with others. But it also allows them to sell products and services. And it enables them to become profitable and grow. But the ways to market your small business seem endless. So how do you know which marketing tactics will be right for you? Marketing Best Practices Fortunately you’ll find some help below. Check out these 20 marketing best practices for small business owners. Set Attainable Goals Don’t start your ma...
Tags: Google, Facebook, Sales, Linkedin, Don, Neil Patel, Google My Business, Marketing Tips, DepositPhotos, SEO Search Engine Optimization SEO, Shanelle Mullin, Onboardly, Google AdWords Campaign Google AdWords, Don t Discount Email Marketing Email, Prioritize Content Marketing Research, Network Online


Only 49% of Small Businesses Have a Growth Plan

The small business community feels their local and U.S. economy are strong. This according to the annual Small Business Pulse Survey from SunTrust. But only 49% of the respondents in the survey said they have a clearly stated plan for business growth. Considering the strong economic sentiment small businesses expressed, not having a growth plan is somewhat counterintuitive. But it also highlights the need to educate small business owners on the importance of creating a growth plan. Business Gr...
Tags: Sales, Davis, SunTrust Bank, SunTrust, DepositPhotos, Small Business Operations, Business Banking, Reggie Davis


Are You Listening to Your Customers? Attend this Workshop to Find Out

  According to Gartner, 89% of businesses are competing mostly on the basis of customer experience. And if you don’t listen to what your customers are saying, they are probably having a bad experience. Applied Marketing Science (AMS) is providing a training workshop to teach you how to listen to your customers. Titled “Listening to the Voice of the Customer” (VOC), the workshop is going to be held in Chicago on October 16-17, 2019. It will introduce VOC market research to teach how it can be us...
Tags: Washington, Singapore, New York City, Toronto, Sales, Atlanta, Chicago, Gartner, Pacific, Voice, San Francisco California, Atlanta Georgia, San Francisco USA, Toronto Ontario, Dallas Texas, Small Business Administration


Finding the Most Profitable Online Niches Doesn’t Have to be Hard, See Our List of the Top 20

The internet provides almost endless ways to start businesses of all shapes and sizes and make money. Most Profitable Niches Start using the World Wide Web for financial gain. And take a look at the following 20 most profitable online niche markets. They’ll help you determine which online sector would be best for you. Self-Improvement You’ll find courses, ebooks, coaching, videos and more that offer self-improvement advice and training online. Do you possess experience in overcoming fears o...
Tags: Instagram, Youtube, US, Sales, Pew Research Center, DepositPhotos, Real Estate Real, Product Lists, American Pet Products Association, Social Media Marketing If


In the News: Your Happiness Affects Your Bottom Line

If a customer walks through your door, you’ve likely told yourself or your employees — put on your happy face. Well, we learned this week, you need to start saying — put on your happier face. A new consumer survey found customers expect small businesses like yours to be friendlier than the big box store down the road. That’s right. They expect it. So, in order to deliver a great customer experience, you need to meet this expectation. Of course, this doesn’t mean putting on some artificial grin....
Tags: Sales, Oracle, Sykes, CDL, C Corporation, DepositPhotos, Small Business News, Good Customer Service, Limited Liability Company LLC, Verge Amazon Automated Firing System Amazon, Amazon Did Report Says Amazon, Ransomware Attack Businesses, Index for Business Survey


Only 48% of Restaurant Owners Feel Prepared to Capitalize on Future Mobile Innovations

Mobile has become an integral part of the food and beverage industry. For restaurant owners, this technology has introduced new levels of efficiency in front and backend operations. But according to a new survey by Oracle, only 48% of owners feel prepared to capitalize on future mobile innovations. Another 62% also expressed doubt in their ability to keep up with the changes taking place in mobile technology. This is despite the fact they fully recognize the threat coming from competitors who h...
Tags: Sales, Oracle, Owners, Technology Trends, DepositPhotos, Simon de Montfort Walker, Oracle Food and Beverage


Attention Retailers: Secrets of Good Customer Service Revealed

If you’re a retailer, you don’t need me to tell you how competitive the industry has become. Providing great retail customer service has always been important to business owners who take pride in their work — but today, it can be a matter of business survival. According to BPR Consulting, nearly two-thirds of shoppers will stop visiting a store after just one bad experience. Here’s why great retail customer service is so important. Great Customer Service Pays Off Customers are willing to pay ...
Tags: Nordstrom, Sales, Customer Service, Zappos, Great Customer Service, Joe, Forbes, Scott, Roberts, Solomon, BRP, DepositPhotos, Retail Trends, Good Customer Service, Micah Solomon, Dennis Roberts


Would You Let a Robot Fire Your Employees? Amazon Did, Report Says

Amazon warehouse workers are monitored by tracking systems that measure each employee’s productivity, issue warnings for workers that lag and fire those consistently behind, according to documents obtained by The Verge. Amazon Automated Firing System Amazon offers a base $15 an hour wage and its warehouses, called fulfillment centers, are often competitive to work at. The company is continuously replacing slow performing employees with new hires. An automated system tracks employees and gives...
Tags: Amazon, Employment, Sales, Jeff Bezos, Baltimore, Amazon Amazon, The Daily Caller News Foundation, DepositPhotos, Perrone, Verge Amazon, Verge Amazon Automated Firing System Amazon


46% of Consumers Want to Deal with Ecommerce Issues through Email

How you respond to your customers is a good indicator of the long-term success of your business. And as more people shop online, this will entail addressing issues with eCommerce. This means making as many communication options as possible. According to a report from Sykes, only 26% of eCommerce sites provide an email address. But almost half or 46% of consumers in the U.S. want to use email to resolve issues they might have. This data highlights the pain points customers face in resolving prob...
Tags: Facebook, Sales, Sykes, Alexa, Marketing Tips, DepositPhotos, Google Surveys


How To Create Content For the Finance Niche

Whether you’re a one-man army running a personal brand or a cog in a giant corporate wheel, you’re aware that content marketing is all the rage nowadays. More than 4 million blog posts go live on the internet every day, with niches ranging from general health and technology to risible cat facts. So, standing out in this sea of content by investing considerable time and effort in creating high quality, valuable content may seem like a daunting (or even futile) task. Still, according to HubSpot, ...
Tags: Google, Sales, Cta, Google Analytics, Marketing Tips, DepositPhotos, Rockstar Finance, Finance Niche, StockHead MoneyControl


Improve your Small Business’s FICO Score: 12 Things You Should Know

A FICO score remains important for small businesses. Because it helps these businesses get loans. But a recent webinar revealed more. “Financial Innovation and FICO Score: What Does it Mean for Small Business” examined what goes into the FICO score. And it looks at how your FICO score can be improved. How to Improve Your FICO Score Check out these 10 things a small business can do to improve its FICO score. Remember, good FICO scores range from 750 to over 800. While a FICO score of 250 won’t...
Tags: Sales, Startup, Analytics, Gaskin, DepositPhotos, Joanne Gaskin Gaskin, SBSS


Top 50 Unicorn Companies Revealed: What Can Your Business Learn from these Leading Brands?

LinkedIn just released its list of the top 50 companies to work for in the United States. As always, the list is a veritable who’s who of unicorn enterprises that are making a difference in the world — and in the lives of their thousands of employees. The list is based on data gathered from the LinkedIn’s 546-plus million users. This extensive ranking is based on four major factors: interest in the company, engagement with employees, job demand, and employee retention. According to this list, t...
Tags: Apple, Google, Amazon, Verizon, Facebook, Lyft, Spotify, London, Ge, Adobe, Boston, Employment, Sales, Nike, Cisco, Tesla


How to Make Changes in B2B Sales – by Going Back to Basics

Sales remain the number one thing small business owners struggle with in their companies. Many don’t like to do it. Because they feel afraid. Or they think they don’t have the skills. Or they believe they must become the pushy used car salesman. Popular culture has depicted this figure so negatively. On this week’s Small Business Radio Show, Andy Paul of The Sales House discusses how B2B sales is changing, but not the way most people think.  He explains that we are going back to the way sales u...
Tags: Sales, Andy, Don, DepositPhotos, Andy Paul, Small Business Growth, Small Business Radio Show, Sales House


Keeping Up with the Competition Doesn’t Have to Be Hard, Read These 5 Tips

What challenges do you face running a small business? So you’ve owned your business for some time. And you may sometimes feel as if you are falling behind. But other companies make it look so easy, don’t they? Well, prepare for some good news. Don’t worry about keeping up with the competition. Because you can easily learn how. Just make sure you are continually tweaking your business. And find ways to make your team more effective. How to Improve Your Small Business Always look for ways to ma...
Tags: Apple, Sales, David, Don, Dave Nevogt, DepositPhotos, Small Business Operations, Global Council for Happiness and Wellbeing GCHW, Sathvik Tantry