Posts filtered by tags: Digiday[x]


 

Influencers are seeing a big bump in affiliate link sales as ecommerce surges, but it could be threatened as major retailers cut programs

As efforts to contain the coronavirus outbreak shutter brick-and-mortar stores and keep many people at home, online shopping is spiking.  Influencers and affiliate marketers who earn revenue by promoting ecommerce sales from their posts on social media are reporting up to a 30% bump in affiliate link activity in March. Affiliate marketing is one industry category that's growing at a time when many advertisers are canceling influencer campaigns, and travel and events-based revenue is shutting d...
Tags: Amazon, Facebook, Nordstrom, Instagram, Youtube, US, Trends, Walmart, New York Times, Tokyo, Coachella, Ken Burns, Box, South West, Seatgeek, Digiday


A top ad agency is telling clients to stop avoiding coronavirus-related content and lean in to the reality instead

Magna Global, an ad-buying agency owned by Interpublic Group, is recommending advertisers stop avoiding news about the coronavirus as the topic becomes harder for brands to advertise around, according to an internal document obtained by Business Insider. The agency said brand-safety companies like Integral Ad Science were blocking a "significant" amount of ad space by putting the term "coronavirus" on block lists, which has caused ad prices to rise and squeezed news publishers financially. Mag...
Tags: Taylor Swift, Cdc, Trends, Nba, Ncaa, Trump, Digiday, Magna, Interpublic Group, Magna Global, Integral Ad Science, Tony Marlow


A top ad agency is telling clients to stop avoiding coronavirus-related content as the practice caused ad prices to rise

Magna Global, an ad-buying agency owned by Interpublic Group, is recommending advertisers stop avoiding news about the coronavirus as the topic becomes harder for brands to advertise around, according to an internal document obtained by Business Insider. The agency said brand-safety companies like Integral Ad Science were blocking a "significant" amount of ad space by putting the term "coronavirus" on block lists, which has caused ad prices to rise and squeezed news publishers financially. Mag...
Tags: Cdc, Trends, Nba, Ncaa, Trump, Digiday, Magna, Interpublic Group, Magna Global, Integral Ad Science, Tony Marlow


Leaked document shows that a top ad agency is advising marketers to stop avoiding advertising around coronavirus-related content

Magna Global, an ad-buying agency owned by Interpublic Group, is recommending advertisers stop avoiding news about the coronavirus as the topic becomes harder for brands to advertise around, according to an internal document obtained by Business Insider. The agency says that brand-safety companies like Integral Ad Science are blocking a "significant" amount of ad space as a result of blocklisting the term coronavirus, causing ad prices to rise and financially squeezing news publishers. Magna G...
Tags: Taylor Swift, Cdc, Trends, Who, World Health Organization, Trump, Digiday, Centers for Disease Control and Prevention CDC, Magna, Interpublic Group, Magna Global, Integral Ad Science, Tony Marlow


The most money YouTube stars have made from a single video, Hollywood agents turn to TikTok, and the coronavirus hurts esports

Welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli, and I'll be briefing you on what's new in the business of influencers and creators. TikTok's surge in popularity sparked a talent war in the entertainment industry, with agents and managers competing to nab these new viral stars. "It started this frenzy," said Justin Greenberg, a digital agent at WME. "We found it really interesting because we are now dealing with sort of the premier Gen Z creator, who is defining t...
Tags: Hollywood, Instagram, Youtube, Los Angeles, Trends, House, Paris Hilton, WME, Coachella, Twitch, Hudson, Disney Channel, Ftc, Emarketer, Dan, Kevin


Meet the 29 power players of podcasting who are pushing original audio production forward as the industry surges toward $1 billion in ad revenue

Podcasting is on the rise, with the industry expected to generate $863 million in ad revenue this year and more than $1 billion in 2021. As the medium becomes more popular, media companies are increasing their efforts with on-demand audio, while independent studios dedicated exclusively to podcasting are stepping up to bat against audio veterans. Business Insider rounded up a list of the most influential people in the podcast production industry, from well-known hosts and founders to executive...
Tags: Spotify, Hbo, Hollywood, Nbc, La, Boston, New York City, US, America, Trends, Atlanta, House, New York Times, The Times, Argentina, Hobbs


Google made a big change to search results that makes it harder to distinguish ads from regular results, and people are calling Google out for it (GOOG, GOOGL)

Google rolled out a new look for search results on desktop last week, but the changes have sparked backlash. Critics are saying the update makes it nearly impossible to tell ads apart from organic search results. Some observers wondered whether Google was trying to intentionally steer users to click on ads through a practice known as "dark pattern" design. This isn't the first time Google has faced criticism over the design of its ads. Visit Business Insider's homepage for more stories. Las...
Tags: Apple, Google, Trends, Airbnb, Wall Street Journal, Federal Trade Commission, Ftc, Digiday, Search Engine Land, Craig Mod, Ginny Marvin, Alex Hearn, Brooke Osmundson, NordicClick, Rolph Winkle


Google ads look like search results now, hard to tell difference

Google's new redesign of desktop search results makes ads pretty much look exactly like search results. Critics identify it as a dark pattern. I would argue there is now no visual distinction between ads and results. There is still, technically, *labelling*, but it's hard to escape the conclusion that it is supposed to be difficult to spot at a glance where the adverts end. pic.twitter.com/qjUmisbLER — hern (@alexhern) January 23, 2020 Writes Jon Porter at The Verge today: Last week...
Tags: Google, Post, Business, Technology, News, Tech, Search, Digiday, Alex Hern, Jon Porter, Thomas Ricker


App Tracking Alert In iOS 13 Has Dramatically Cut Location Data Flow To Ad Industry

Apple's initiatives to minimize tracking by marketers is continuing to make life harder for the advertising industry, forcing advertisers to use inefficient data sources to pinpoint users. AppleInsider reports: Over the years, Apple has enhanced how it protects the privacy of its users online, typically by limiting what data can be seen by advertisers tracking different data points. Initiatives such as Intelligent Tracking Protection in Safari has helped secure more privacy by making it harder t...
Tags: Apple, Tech, Digiday, ITP, Teemo, Intelligent Tracking Protection in Safari


Adtech firms Rubicon Project and Telaria explain how their planned merger will help them take on Google in the race for connected TV advertising

Publicly traded adtech firms Rubicon Project and Telaria are merging in a stock-for-stock deal that is expected to close during the first half of 2020. The move is the latest in a string of adtech consolidations, and executives said the combined company wants to become the biggest publisher-facing firm, particularly as more ad budgets move from TV to connected TV. Rubicon Project's CEO Michael Barrett, who is expected to become CEO of the combined company, said the merger wasn't a desperation ...
Tags: Google, Trends, Nintendo, Adtech, Ott, Michael Barrett, Digiday, Barrett, Rubicon, Rubicon Project, Zagorski, Mark Zagorski, Zeta Global, IgnitionOne, Telaria, Publicis Media Nanigans


Meet the 22 power players leading the explosion of the US sports betting space

Business Insider is recognizing the early leaders who who are capitalizing on legal sports betting in the US.  We are highlighting 22 power players, based on a mixture of reporting, nominations from readers, and conversations with industry experts. The list includes execs from media companies like Barstool Sports, betting platforms like Fox Bet, major US sports leagues, daily-fantasy-sports companies DraftKings and FanDuel, and other tech and gaming companies. Click here for more BI Prime stor...
Tags: Google, Verizon, Europe, Usa, UK, New York, Hollywood, Nbc, Supreme Court, Congress, Colorado, Abc, Australia, Washington Post, Oregon, Germany


The Original Cookie specification from 1997 was GDPR compliant

I had a discussion the other day about GDPR, ePrivacy and all those problems for publishers, and I pointed out that the way we think about this is wrong.We were never supposed to be able to do what most publishers and tech companies do today. In fact, what if I were to tell you that the original specification for how cookies should be implemented in browsers pretty much defined what GDPR is today?Yep, that's right. The original cookie specification was GDPR compliant, it's only later that the ad...
Tags: Google, Facebook, Europe, California, Wikipedia, US, General Motors, European Union, Blogging, Ford, New York Times, Toyota, MSI, Honda, Financial Times, Federal Trade Commission


7 skeptical reactions to the ReVicery29 deal; how to improve your foodie Instagram game; what’s next for publishers

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print.     Insta appetite Glossy media’s love affair with Instagram continues unabated. It seems like just about every major magazine brand has been pouring resources into making sure its Insta game is on point; much has been made of the fact that new-ish Cosmopolitan Editor-in-Chief Jessica Pels turns to the photo-sharing app for story ideas (see th...
Tags: Google, New York Post, Instagram, Advertising, America, New York Times, Lincoln Center, Viacom, Insta, Digiday, Newsday, Mountain View California, Food Network Magazine, WWD, California Sunday Magazine, Tubular


Amazon's pitch deck shows why it could be better positioned than other video streaming services to help marketers reach rich consumers

Amazon has been making a big push into OTT advertising and says in a recent pitch deck for advertisers that 80% of Amazon Fire owners are Prime members, implying it reaches a wealthy audience. Amazon also claims that 69% of Amazon Fire owners are college-educated and another 44% are homeowners. The pitch differs from those of rivals Roku and Pluto TV, which have recently indicated that people may be getting subscription fatigue. Visit Business Insider's homepage for more stories. The rise in ...
Tags: Amazon, Hbo, US, NFL, Trends, Amazon Prime, Netflix, Roku, Amazon Fire TV, Viacom, Pluto TV, Amazon Fire, Ott, Digiday, Consumer Intelligence Research Partners, Wade Davis


Wired’s Facebook boom, and why we need new labor laws for kidfluencers: Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Facebook redux: Wired is out with a sequel of sorts to its widely-read March 2018 deep-dive feature about Facebook that featured a cover photo-illustration of a bruised and bloodied Mark Zuckerberg. That story, written by Wired Editor-in-Chief Nicholas Thompson and Contributing Edi...
Tags: Google, Facebook, Mark Zuckerberg, New York Post, New York, Hollywood, Instagram, Youtube, Advertising, Samsung, Ap, Nicole Kidman, Food Network, New York Times, Arizona, Sony


Mistrust, secret memos, and boardroom drama — inside the chaos at HQ Trivia after its young cofounder’s sudden death

After the tragic death of HQ Trivia's founder CEO Colin Kroll in December, the company was put back into the hands of cofounder Rus Yusupov. Yusupov had been benched as CEO only a few months before Kroll died. Employees were not happy, with half the company involved in a near mutiny thwarted only when Yusupov was convinced to resign from the role, again. This is the inside story of the meltdown at HQ Trivia, including how one woman's HR complaint became a tug of war for control. Visit Business...
Tags: Facebook, Mark Zuckerberg, Twitter, New York, Hollywood, Trends, Vine, Silicon Valley, Lightspeed, Jeremy Liew, Business Insider, Founders Fund, Zuckerberg, Colin, Digiday, HQ


Notre Dame front pages, Pulitzers by the numbers, Mayor Pete fronts NYMag: Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Notre Drame: Monday’s devastating fire at Notre-Dame de Paris—or just Notre Dame (sans hyphen), as most news organizations have been styling it—lands on newspapers front pages across the world this morning, including every major New York-based daily (The New York Times, The Wall St...
Tags: Apple, Google, Spotify, New York, California, Washington, France, Advertising, San Francisco, Indiana, Atlantic, Brooklyn, New York Times, Paris, Manhattan, Npr


Notre Dame front pages, Pulitzers by the numbers, Mayor Pete's NYMag cover: Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Notre Drame: Monday’s devastating fire at Notre-Dame de Paris—or just Notre Dame (sans hyphen), as most news organizations have been styling it—lands on newspaper front pages across the world this morning, including every major New York-based daily (The New York Times, The Wall Str...
Tags: Apple, Google, Spotify, New York, California, Washington, France, Advertising, San Francisco, Indiana, Atlantic, Brooklyn, New York Times, Paris, Manhattan, Npr


Leaked TikTok ad deck suggests it has 17M+ MAUs in Europe

An advertising pitch deck used by fast-growing short form video sharing app TikTok has leaked, providing a snapshot of usage in its biggest markets in Europe. The pitch deck was obtained by Digiday which says it was sent to a large (unnamed) European ad agency. Metrics and gender breakdowns for the UK, France, Germany, Spain and Italy are included in the deck. The slides are dated November 2018. Germany and France come out as the top European markets for the video sharing app, according to the d...
Tags: Social, Apps, Asia, Europe, UK, Advertising Tech, France, Germany, US, Social Media, Tech, Spain, Beijing, Italy, Augmented Reality, Digiday


The case against behavioral advertising is stacking up

No one likes being stalked around the Internet by adverts. It’s the uneasy joke you can’t enjoy laughing at. Yet vast people-profiling ad businesses have made pots of money off of an unregulated Internet by putting surveillance at their core. But what if creepy ads don’t work as claimed? What if all the filthy lucre that’s currently being sunk into the coffers of ad tech giants — and far less visible but no less privacy-trampling data brokers — is literally being sunk, and could both be more hon...
Tags: Google, Security, Social, TC, Facebook, Mark Zuckerberg, Europe, Privacy, Advertising Tech, Tech, Unilever, Eu, New York Times, EC, Adweek, Carnegie Mellon University


Reading List: Podcasting

I argued in my recent post What’s Next for Podcasting? that we’re at a pivot point where podcasting is becoming a mainstream content format for all types of shows and creators as Hollywood enters the fray. There’s a surge of interest by both creatives and businesspeople in podcasts right now, so I’ve compiled a reading guide to help newcomers get up to speed on the state of the podcasting market. Follow these links for thoughtful analysis by operators, investors, and journalists in the space and...
Tags: Apple, TC, Spotify, Hollywood, Sweden, Podcasts, Australia, China, US, Tech, Harvard University, Rolling Stone, Alexa, Lightspeed, Iab, SVP


Lena Dunham's feminist newsletter, which ran articles by Jennifer Lawrence and Michelle Obama, is shutting down

Lena Dunham's feminist newsletter Lenny Letter and its website are shutting down. The newsletter had interviewed Hillary Clinton. It also ran articles by Jennifer Lawrence and Michelle Obama, as well as covering style, politics, and gender issues. The newsletter had grown to over 500,000 subscribers, but reports said it had struggled to secure ad revenue. In its final email on Friday, it wrote: " Please, continue to push forward the voices that need a platform, the untold stories that deserve ...
Tags: Post, New York Post, Hbo, Hollywood, Jennifer Lawrence, Trends, Hillary Clinton, Lena Dunham, Michelle Obama, Business Insider, Dunham, Digiday, Lenny, Nast, Jenni Konner, Lenny Letter


Lena Dunham's feminist newsletter, which ran articles by Jennifer Lawrence and Michelle Obama, is reportedly shutting down

Lena Dunham's feminist newsletter Lenny Letter and its website are shutting down, according to multiple reports. The newsletter had interviewed Hillary Clinton. It also ran articles by Jennifer Lawrence and Michelle Obama, as well as covering style, politics, and gender issues. The newsletter had grown to over 500,000 subscribers, but sources said it had struggled to secure ad revenue. Lenny Letter, Lena Dunham's feminist newsletter which ran articles by Jennifer Lawrence and Michelle Obama, ...
Tags: Post, New York Post, Hbo, Hollywood, Jennifer Lawrence, Trends, Hillary Clinton, Lena Dunham, Michelle Obama, Business Insider, Dunham, Digiday, Lenny, Nast, Jenni Konner, Lenny Letter


HQ Trivia names new CEO and teases upcoming Wheel of Fortune-style game

HQ Trivia is gearing up to debut a follow-up to its wildly popular live mobile game show. Called HQ Words, the company announced this morning they’ll release the Wheel of Fortune-style game in October. In addition to the new game, the company is shaking up its management team. Co-founder Colin Kroll, formerly the company’s CTO, will take over as CEO. He’s replacing Rus Yusupov, who will now serve as HQ’s chief creative officer. According to Digiday, who first reported the news, Kroll will ...
Tags: Apple, TC, Apps, Tech, E-commerce, Software, Computing, Vine, App-store, Cto, Lightspeed Ventures, Apple Inc, Founders Fund, Co, Comedian, Trivia


From the One Club to the ANA, Here’s Where to Find 360i this Fall

The summer may be winding down, but our fall lineup of speaking engagements is just gearing up. From learning how to incorporate Voice into your marketing strategy to gaining valuable insight on career growth, here are some opportunities to hear from the fine folks at 360i this Fall: SONIC – The CDX NYC Voice + Audio Summit Wednesday, September 5th 9:30-10:30am BCG Digital Ventures 10 Hudson Yards, New York, NY Join Chief Media Officer Doug Rozen as he discusses “The State of Voice + Audio” w...
Tags: Google, Amazon, Facebook, New York, Microsoft, Marketing, Siri, Chicago, Digital Media, Ar, Ai, Fast Company, Fossil, Voice, Adweek, Ana


It's not about polish. It's about dedication

A couple of weeks ago, Jessica Davies over at Digiday wrote a great article about the Guardian's approach to Instagram stories, which I wanted to comment on because it illustrates a misconception that I often see in the media.Jessica's article itself is worth reading and very insightful, but let me explain why I think the Guardian is missing an important element here.In Digiday's article, you can read this:Two months ago the Guardian started tracking and analyzing its Instagram audience data on ...
Tags: Facebook, Sweden, Instagram, Greece, Blogging, Canada, The Guardian, Guardian, Peter, Don, Jessica, Brandon, Digiday, Facebook Facebook, Instagram is Instagram, Peter McKinnon


Direct Is The New Disruption

Whatever industry you serve, direct is the new disruption. It used to be that brands would work with their agencies to speak to media properties and engage in other marketing and sales opportunities. Digiday had (another) fascinating piece this week, Amazon advertising is working directly with brands now, cutting out ad agencies. From the article: "Amazon has always had a robust direct line to brands via an application programming interface for Amazon Marketing Services, the part of its ad busin...
Tags: Amazon, Marketing, Oreo, Google Facebook, Digiday, Mondelez, Oreos, Amazon Advertising, Amazon Marketing Services


CDP vs. DMP vs. XYZ: What is Your Brand’s Approach to Marketing Data Management?

Data management sounds so boring. The field is rife with acronyms for solutions that remain a bit vague like Customer Data Platform (CDP), Data Management Platform (DMP) and, in our case, Master Data Management (MDM). This is not exactly what I imagined I would be obsessing about as a marketer at this point in my career. But think about this: By 2020, 51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they make contact. (Source)  78% of U.S. ...
Tags: Measurement, B2b, Forrester Research, Branding, Customer Relationship Management, Best Practices, Interactive Marketing, Digiday, Consumer Marketing, Data & Insights, Customer Data Platform, Customer Data Platforms, CDP Institute, Prospect to Customer Data for Marketing, Bob Imagining, Kiki Burton


On Cannes and the marketer backlash against influencers

The early news out of Cannes, where the glitterati of the advertising world have gathered to rub shoulders, quaff rosé, do deals (or at least talk about doing deals) and generally celebrate their own creativity and business acumen in the hopes of snagging business from the legion of CMOs taking advantage of what has to be the best boondoggle on the planet, is that a marketer backlash against influencers is growing. At least according to Digiday’s piece on June 20th. The basis for the argument i...
Tags: Marketing, Digital, Seo, Unilever, Cannes, Influencer Marketing, Digiday, Influencer Engagement, The Marketing Economy, Unilever CMO Keith Weed


The Question on Many Marketers’ Minds: Should My Brand Start a Facebook Group?

Despite its recent bubble of controversy, marketers still view Facebook as the prime destination for social media marketing. The newly released Sprout Social Index 2018 reaffirms this, with 97% of social marketers saying they use the platform. However, while almost everyone is incorporating Facebook into their strategies, not so many express confidence that it’s making the desired impact. Last month’s 2018 Social Media Marketing Industry Report showed only 49% reporting a ...
Tags: Facebook, Mark Zuckerberg, San Francisco, Social Media, Seo, Social Media Marketing, Fitbit, Facebook Groups, Adweek, Toprank Marketing, McDougall, Digiday, Social Media Examiner, Facebook Group, Contently, Peloton