Posts filtered by tags: Digital Intelligence[x]


 

Pacvue Brings its Award Winning eCommerce Advertising and Intelligence Platform to Instacart

Agencies and brands can now manage their Instacart Featured Products using Pacvue’s intelligent automation features, optimized keyword bidding, and robust reporting tools SEATTLE, W—Pacvue, the leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising, today announced full support for Instacart advertising. The expanded platform is one of the first to allow users […] The post Pacvue Brings its Award Winning eCommerce Advertising and Intelligence Platform to In...
Tags: Advertising, Press Releases, Seattle, Instacart, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Ad Products, Ecommerce Advertising, Instacart Advertising, Pacvue, Intelligence Platform, Instacart Featured Products


IPG Mediabrands Appoints Hermon Ghermay as First Global Chief Culture Officer

Ghermay to Define and Lead Global Cultural Efforts Across Agency Network, Rooted in Equity & Excellence in Newly Created Role NEW YORK — IPG Mediabrands announced the appointment of Hermon Ghermay as its first-ever Global Chief Culture Officer. In this newly created role, Ghermay will oversee the agency network’s cultural efforts including overseeing Diversity, Equity […] The post IPG Mediabrands Appoints Hermon Ghermay as First Global Chief Culture Officer appeared first on Ad Tech Daily.
Tags: New York, Advertising, Press Releases, Online Media, Digital Marketing, IPG, Interpublic Group, IPG Mediabrands, Ad & Media Strategies, Digital Intelligence, Ad Groups & Agencies, Hermon Ghermay, Marketing Investment, Ghermay


Truthify Adds Justin Wisz as CEO To Bring Emotion AI and Consumer Privacy to Mobile Polling and Advertising

Company closes private funding for $1.3 million with participation from Wisz NEW YORK — Truthify, the first mobile video platform that analyzes consumer emotions in real time on behalf of brands, announced today that it added Justin Wisz as CEO. “We’re very pleased to have Justin join and lead Truthify’s efforts” Wisz, co-founder and former […] The post Truthify Adds Justin Wisz as CEO To Bring Emotion AI and Consumer Privacy to Mobile Polling and Advertising appeared first on Ad Tech Daily.
Tags: New York, Advertising, Video Ads, Press Releases, Mobile Advertising, Justin, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Networks and Platforms, Consumer Privacy, Wisz, Justin Wisz, Emotion Ai, Mobile Video Platform


Valassis Launches Illumis™, Integrating Technology and Media Proven to Accelerate Commerce

Forrester Report Showcases 110% Revenue Increase for Marketers Using Illumis LIVONIA, Mich.: Valassis, a Vericast business and the leader in marketing technology and consumer engagement, introduces Illumis™, a transformative marketing platform that combines best-in-class technologies, innovative media and robust intelligence, to enable marketers with the ability to directly tie insights-led strategies to high-performing consumer engagement. […] The post Valassis Launches Illumis™, Integrating Te...
Tags: Advertising, Press Releases, Digital Marketing, Livonia, Ad & Media Strategies, Valassis, Digital Intelligence, Illumis, Transformative Marketing, Vericast


Nonio Selects Xandr’s Technology Platform

Technology Enables Leading Portuguese media alliance to offer scale and unlock the power of first-party data LISBON, Portugal — Xandr, AT&T’s advanced advertising company and leading Portuguese media alliance Nonio, today announced that members of Nonio alliance will adopt Xandr’s strategic selling platform Xandr Monetize. Nonio is the largest media alliance in Portugal, representing 85% […] The post Nonio Selects Xandr’s Technology Platform appeared first on Ad Tech Daily.
Tags: Advertising, Portugal, Lisbon, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Ad Products, Xandr, Nonio, Xandr Monetize, Portugal Xandr AT T, Xandr Monetize Nonio


Merkle Releases Special Edition of Loyalty Barometer Report

Report analyzes the impacts of COVID-19 and social disruption on consumer behaviors COLUMBIA, Md. — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing company, has released a special edition of its annual Loyalty Barometer Report. The updated 2020 Loyalty Barometer Report reveals the importance of loyalty as businesses re-emerge from the pandemic and features updated research and […] The post Merkle Releases Special Edition of Loyalty Barometer Report app...
Tags: Advertising, Press Releases, Merkle, Columbia, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Loyalty Barometer Report


InfoSum Raises $15.1 Million in Series A Funding

Leading marketing infrastructure provider will use Series A investment to expand its North American operation and confirms leadership role for industry leader Brian Lesser  London, UK: InfoSum, the world’s leading provider of decentralized marketing infrastructure, today announces the completion of its Series A funding round, raising $15.1 million.  InfoSum has built the world’s first decentralized marketing […] The post InfoSum Raises $15.1 Million in Series A Funding appeared first on Ad Tech ...
Tags: Advertising, Press Releases, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, InfoSum, Marketing Infrastructure, Brian Lesser London UK


MoEngage Named a Strong Performer in 2020 Mobile Engagement Automation Report by Independent Research Firm

BENGALURU, India & SAN FRANCISCO — MoEngage announced that it has been recognized as a strong performer in The Forrester Wave™: Mobile Engagement Automation, Q3 2020. Forrester defines Mobile Engagement Automation as technology that uses real-time and contextual insights to proactively engage with known users in the appropriate mobile moment across the customer lifecycle via […] The post MoEngage Named a Strong Performer in 2020 Mobile Engagement Automation Report by Independent Research Firm ap...
Tags: Advertising, Press Releases, Mobile Advertising, Moengage, Digital Marketing, India San Francisco, Ad & Media Strategies, Digital Intelligence, Mobile Engagement, Gartner Magic Quadrant, Independent Research Firm


RTB House Launches New AI-Based Product to Increase Brand Awareness and User Engagement

NEW YORK – RTB House, a global company that provides state-of-the-art marketing technologies, has employed Deep Learning AI and first party data to create Streaming Video Ads – a brand-new solution aimed at targeting users in the upper stages of the sales funnel. These effective, brand-focused and dynamically-created video ads will offer users a viewing […] The post RTB House Launches New AI-Based Product to Increase Brand Awareness and User Engagement appeared first on Ad Tech Daily.
Tags: New York, Featured, Advertising, Artificial Intelligence, Video Ads, Press Releases, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Networks and Platforms, Ad Products, Video Monetization, Rtb House, deep learning AI


Adverty Announces Approval Status as the Latest Vendor to Join IAB Europe’s Transparency and Consent Framework

Today, Adverty AB (publ) announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent framework, designed to help all parties in the digital advertising chain to ensure they comply with data protection regulations (GDPR) and privacy directives. Adverty, the leading in-game platform for advertisers, agencies and content creators, announces their […] The post Adverty Announces Approval Status as the Latest Vendor to Join IAB Europe’s Transparency and Consent F...
Tags: Europe, Advertising, Press Releases, Interactive Advertising Bureau, Digital Marketing, Iab, Media Buying, TCF, Ad & Media Strategies, Digital Intelligence, Ad Networks and Platforms, Adverty, Adverty AB, Iab Tcf


CommerceIQ is Now an Amazon Advertising Partner

New Ecommerce Channel Optimization Approach to Advertising on Amazon Helps Consumer Brands to Achieve Profitable Revenue Growth and Sustained Competitive Advantage MOUNTAIN VIEW, Calif. — CommerceIQ, a leader in Ecommerce Channel Optimization, today announced it is an Amazon Advertising partner and has been listed in the Amazon Advertising find-a-partner directory. The find-a-partner directory helps advertisers connect […] The post CommerceIQ is Now an Amazon Advertising Partner appeared first o...
Tags: Ecommerce, Advertising, Press Releases, Online Media, Media Buying, Calif, Ad & Media Strategies, Digital Intelligence, Ad Products, Amazon Advertising, Commerceiq, Amazon Advertising Partner, Ecommerce Channel Optimization


Adverty Completes Integration with US-Based Digital Advertising Technology Platform Smaato

STOCKHOLM — Adverty AB (publ) has completed the technical integration with US-based Smaato’s Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato’s wide range of global buy-side partners and advertisers to access Adverty’s new seamless in-game ad inventory […] The post Adverty Completes Integration with US-Based Digital Advertising Technology Platfor...
Tags: Advertising, US, Press Releases, Mobile Advertising, Stockholm, Smaato, Online Media, Ad & Media Strategies, Digital Intelligence, Ad Networks and Platforms, Ad Products, Monetization Strategy, App Monetization, Mobile Monetization, In-game Advertising, Adverty


MoEngage Named a Strong Performer in 2020 Mobile Engagement Automation Report by Independent Research Firm

Bengaluru and San Francisco: MoEngage announced that it has been recognized as a strong performer in The Forrester WaveTM: Mobile Engagement Automation, Q3 2020. Forrester defines Mobile Engagement Automation as technology that uses real-time and contextual insights to proactively engage with known users in the appropriate mobile moment across the customer lifecycle via a mobile […] The post MoEngage Named a Strong Performer in 2020 Mobile Engagement Automation Report by Independent Research Fir...
Tags: Advertising, San Francisco, Mobile Marketing, Press Releases, Mobile Advertising, Bengaluru, Moengage, Online Media, Digital Marketing, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Mobile Engagement, Independent Research Firm, The Forrester Wave


Eicoff Selects TVSquared for Addressable, OTT and Linear TV Attribution

Full-Service Agency Provides Clients with Transparent, Real-Time, Omni-Channel Proof of Performance CHICAGO & NEW YORK — TVSquared has been selected by Eicoff to provide addressable, OTT and linear TV attribution for its clients. The full-service agency has incorporated TVSquared’s always-on attribution technology into its EiQ analytics platform to generate transparent performance, reach, frequency and reach extension analytics for […] The post Eicoff Selects TVSquared for Addressable, OTT and L...
Tags: Advertising, Press Releases, Ott, Ad & Media Strategies, Digital Intelligence, TV & Cable Advertising, Tvsquared, Linear TV, Eicoff


Impact Releases Tactical Guide for Optimising and Driving Revenue Growth from Partnership Automation Programmes

Impact, the global leader in partnership automation, today released a commissioned study conducted by Forrester Consulting. The study, Smooth the Partnership Journey by Learning from high-maturity companies, provides a set of actionable next steps for optimisation, fully tailored to the maturity level of the individual programme.   The World Trade Organisation cites that 75% of world trade flows indirectly: not through direct selling […] The post Impact Releases Tactical Guide for Optimising and...
Tags: Advertising, WTO, Press Releases, Online Media, World Trade Organisation, Impact, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Forrester Consulting, Partnership Automation


How the Coronavirus Pandemic Has Changed Media Consumption

Statista shares insights into the global media landscape. Hamburg, 25. August 2020 – A report, published by Statista, looks at the changes in global media consumption during the 2020 coronavirus pandemic. Immediate global effects of people isolating, and large events cancelled, had out of home media consumption plummeting. All the while, news became more important […] The post How the Coronavirus Pandemic Has Changed Media Consumption appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Hamburg, Online Media, Statista, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Media Consumption, COVID-19, Covid19, Covid19 Impact


Ad.net Named to the Inc. 5000 — Inc. Magazine’s Annual List of America’s Fastest-Growing Private Companies

Ad.net Listed with Three-Year Revenue Growth of 55.32 Percent LOS ANGELES — Ad.net, the search marketplace outside of traditional incumbents, announced today it has been named to Inc. Magazine’s annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s […] The post Ad.net Named to the Inc. 5000 — Inc. Magazine’s Annual List of America’s Fastest-Growing Pri...
Tags: Advertising, America, Press Releases, Online Media, Digital Marketing, Inc Magazine, Ad & Media Strategies, Digital Intelligence, Search Marketing (SEM, Ad.net, Search Marketplace, Inc 5000


LoopMe Ties Brand Outcomes to Connected TV to Amplify Advertising Effectiveness

PurchaseLoop now includes CTV inventory, closing the loop on cross-screen optimization, measurement and attribution NEW YORK — LoopMe, the outcomes-based video platform, announced its flagship product, PurchaseLoop, can now be used to optimize and provide attribution for connected TV (CTV) campaigns in near-real time. With artificial intelligence (AI)-powered technology that closes the loop on brand […] The post LoopMe Ties Brand Outcomes to Connected TV to Amplify Advertising Effectiveness appe...
Tags: New York, Advertising, Press Releases, Loopme, CTV, Ad & Media Strategies, Digital Intelligence, Ad Products, TV & Cable Advertising, Advertising Effectiveness, PurchaseLoop


DoubleVerify Names Jack Smith as Chief Product Officer, Demand Solutions

Former GroupM Global Chief Product Officer will drive DV’s robust pipeline of solutions for global brand advertisers NEW YORK – DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Jack Smith as Chief Product Officer, Demand Solutions. In this newly created role, Smith will be responsible […] The post DoubleVerify Names Jack Smith as Chief Product Officer, Demand Solutions appeared first on Ad Tech Daily.
Tags: New York, Advertising, Press Releases, Smith, Online Media, Jack Smith, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Ad and Media Verification, Doubleverify, Media Measurement


eBay Predicts a Rise in Passion Purchases as New Research Reveals Christmas Is Coming Early

New report suggests shopping will shift from materialistic to meaningful, as Brits prioritise spending time with loved ones this Christmas London: Covid-19 has caused Christmas to begin earlier than usual in the UK, with over a quarter (27%) of consumers planning to start Christmas shopping and preparations earlier than they did last year. That’s according to […] The post eBay Predicts a Rise in Passion Purchases as New Research Reveals Christmas Is Coming Early appeared first on Ad Tech Daily.
Tags: UK, Featured, Ebay, Advertising, Christmas Shopping, Press Releases, Digital Marketing, Media Buying, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, COVID-19, Covid19, Covid19 Impact, Ebay Shopping Report


Consumer Acquisition Accelerates Growth with New President

Dustin Engel Brings Proven Experience In M&A, Client Services, High-Growth Marketing and Strategy for Fortune 500 Brands SAN FRANCISCO, Calif. — Consumer Acquisition announced that Dustin Engel has been appointed as the company’s new President. The company founder Brian Bowman will continue to lead as Chief Executive Officer and work closely with Engel and the senior […] The post Consumer Acquisition Accelerates Growth with New President appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Digital Marketing, San Francisco Calif, Engel, Ad & Media Strategies, Digital Intelligence, Brian Bowman, Consumer Acquisition, Dustin Engel


Mantis Partner with Brand Advance to Combat Blunt Ad-Blocklist Keyword Prejudice Affecting LGBTQ+ and BAME Publications

–       The Brand Advance Media Network will use Mantis powered by IBM Watson to determine safe advertising opportunities for brands targeting minority groups –       Sophisticated brand safety tool is welcome news to minority community publishers disproportionately affected by ad blocking and brands looking to embrace diversity and inclusion Reach’s Mantis and Brand Advance, the leading cultural marketing […] The post Mantis Partner with Brand Advance to Combat Blunt Ad-Blocklist Keyword Prejud...
Tags: Featured, Advertising, Ibm Watson, Press Releases, Mantis, Online Media, Ad & Media Strategies, Digital Intelligence, Ad Products, Reach Plc, Ad Blocklist, Brand Advance Media, BAME Publications, Brand Advance Media Network


Apex Trading Partners With PrograMetrix to Bring Digital Advertising Options to the Wholesale Cannabis Market

The platform, which aims to simplify wholesale cannabis sales, will help their 2,000 clients leverage the agency’s Fortune 500-level digital marketing expertise SEATTLE, Wash. — Seattle-based programmatic advertising agency PrograMetrix and Portland-based cannabis business management platform Apex Trading have finalized a formal partnership to offer cutting-edge digital advertising and campaign management services to the nearly […] The post Apex Trading Partners With PrograMetrix to Bring Digita...
Tags: Advertising, Portland, Press Releases, Seattle, Media Buying, Seattle Wash, Ad & Media Strategies, Digital Intelligence, Programmatic Buying, Cannabis Advertising, Apex Trading, Programetrix


Neustar Launches Fabrick™ to Improve Omnichannel Media and Measurement Effectiveness in the Post-Cookie World

Neustar Fabrick™ powers identity-centric connections between brands, publishers, and consumers to accelerate marketing performance across online and offline channelsJuly 29, 2020 10:00 AM Eastern Daylight Time STERLING, Va. — Neustar, Inc., a global information services and technology company and leader in identity resolution, today announced the launch of Fabrick™, a unified identity ecosystem – of […] The post Neustar Launches Fabrick™ to Improve Omnichannel Media and Measurement Effectiveness...
Tags: Advertising, Press Releases, Neustar, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Neustar Inc, Marketing Effectiveness, Fabrick, Post-cookie, Post Cookie World


Moz Connects Leading SERP Analytics Product to Google Data Studio

SEO leader enables connection with Google Data Studio, improving reporting and demonstration of SEO value through powerful data visualization SEATTLE — Moz, Inc., the leader in search engine optimization technology, announces the release of six Google Data Studio Community Connectors for Moz’s product, STAT, which offers enterprise-level rank tracking and search engine result page (SERP) analytics for […] The post Moz Connects Leading SERP Analytics Product to Google Data Studio appeared first o...
Tags: Data Visualization, Advertising, Seo, Press Releases, Search Engine Optimization, Digital Marketing, Moz, Ad & Media Strategies, Digital Intelligence, Google Data Studio, Search Marketing (SEM, SEATTLE Moz Inc, Google Data Studio Community Connectors for Moz


Merkle’s Q2 2020 Digital Marketing Report Demonstrates COVID Impacts on Platforms

Report showcases 38% YoY Growth in US Paid Search Clicks; Sales from Amazon ads up 77%; Ad impression growth for Facebook and Instagram COLUMBIA, Md. — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, released its Q2 2020 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights key metrics and trends within […] The post Merkle’s Q2 2020 Digital Marketing Report Demonstrates COVID Impacts on Platforms appeared firs...
Tags: Amazon, Facebook, Featured, Advertising, US, Press Releases, Merkle, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Digital Marketing Report, Performance Marketing, Instagram COLUMBIA


Kochava and LiveIntent Partner to Unify and Expand Audiences Across All Devices and Bring Identity Resolution to Brands and Publishers for a First Party World

Integrating Kochava IdentityLocker™ and LiveIntent nonID to leverage anonymized IDs with over one billion authenticated email connections for a new identity pathway forward SANDPOINT, Idaho & NEW YORK — Kochava, the leading attribution platform for real-time data solutions for mobile and connected devices, and LiveIntent, the people-based marketing platform powered by the email address, announced a […] The post Kochava and LiveIntent Partner to Unify and Expand Audiences Across All Devices and B...
Tags: Advertising, Press Releases, Online Media, Attribution, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Ad Products, Kochava, LiveIntent, People-based Marketing, Expand Audiences Across All Devices, First Party World, SANDPOINT Idaho NEW YORK


New Kenshoo Research: Shoppable Ads Saw Robust Spending Growth in Q2 Despite the Challenges of COVID-19

Product ads in both Search and Social channels are up compared to last year, despite the overall channels declining over the same period as the pandemic affects total spend levels SAN FRANCISCO – Kenshoo (https://kenshoo.com/), a global leader in marketing technology, today released The Kenshoo Q2 2020 Quarterly Trends Report and an accompanying infographic, detailing Q2 digital advertising spending […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Digital Marketing, Kenshoo, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Marketing Technology, COVID-19, Covid19, Covid19 Impact, SAN FRANCISCO Kenshoo, Digital Advertising Spending, New Kenshoo Research


Adverity Now Available in the Microsoft Azure Marketplace

Microsoft Azure customers worldwide now gain access to Adverity’s ETL/ELT for Azure & Microsoft SQL Server, to take advantage of the scalability, reliability and agility of Azure to shape business strategies. VIENNA, Austria — Adverity, the data intelligence platform, announced the availability of Adverity ETL for Azure & SQL Server within the Microsoft Azure Marketplace, an online store […] The post Adverity Now Available in the Microsoft Azure Marketplace appeared first on Ad Tech Daily.
Tags: Microsoft, Advertising, Press Releases, Online Media, Vienna Austria, Marketing Analytics, Microsoft Azure, Ad & Media Strategies, Digital Intelligence, Data Intelligence, Microsoft Azure Marketplace, Adverity, ETL ELT for Azure Microsoft, Adverity ETL


B2B Brand Study: 97% of B2B Brands Want to Become More ‘Human’

New report suggests B2B marketers are struggling to progress  LONDON, UNITED KINGDOM – A new report by global marketing and communications agency, Allison+Partners reveals that whilst B2B marketers wish to evolve their brand strategy in favour of more human connection and conversations to engage with their audiences, they struggle to put this into practice.   As empathy, trust and care become increasingly vital brand currencies, particularly during these uncertain times, more B2B brands will […]...
Tags: London, Advertising, B2b Marketing, United Kingdom, Press Releases, Digital Marketing, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Allison+partners, Talk Human To Me