Posts filtered by tags: Digital Intelligence[x]


 

H Code Officially Introduces B Code, a New Digital Entity Focused on Driving Authentic Marketing for Black Audiences

The company also releases the Black Digital Fact Pack, the first in-depth analysis of Black American’s online behaviors and attitudes following a tumultuous year SANTA MONICA, Calif. — H Code, the leading multicultural digital media company, today announces the launch of B Code, a new entity focused on developing solutions for advertisers and agencies to reach, […] The post H Code Officially Introduces B Code, a New Digital Entity Focused on Driving Authentic Marketing for Black Audiences appear...
Tags: Advertising, Press Releases, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Ad Groups & Agencies, Ad Products, B Code, Black Digital Fact Pack, H Code, Multicultural Digital Media Company, Driving Authentic Marketing for Black Audiences


Ad Results Media Continues Robust Expansion in Key Markets With Five Senior Additions to Client and Creative Teams

The branded audio trailblazer fuels strategic growth in Austin, Boston, Houston, Los Angeles and San Diego markets with the addition of team members boasting over 60 years of combined industry experience HOUSTON — Today Ad Results Media (ARM), a leader in personality-driven audio advertising, announced the addition of five key team members across its network of Austin, […] The post Ad Results Media Continues Robust Expansion in Key Markets With Five Senior Additions to Client and Creative Teams ...
Tags: Advertising, Austin, San Diego, Press Releases, Houston, Online Media, Audio Ads, Media Buying, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, People in Ad Tech, Audio Advertising, Ad Results Media, Austin Boston Houston Los Angeles


The Mobile-First Generation: Gen Z Is Heavily Into Mobile Gaming, Shopping, and Social Media, Finds Tapjoy’s New Modern Mobile Gamer Report™

Survey of mobile consumers between the ages of 18-24 reveals that 68% shop on mobile 1-4 times a week and 86% use mobile as a gaming platform SAN FRANCISCO — New research from Tapjoy (www.tapjoy.com), a leading mobile advertising and app monetization company, shows that members of Generation Z are extremely tuned in to the […] The post The Mobile-First Generation: Gen Z Is Heavily Into Mobile Gaming, Shopping, and Social Media, Finds Tapjoy’s New Modern Mobile Gamer Report™ appeared first on Ad ...
Tags: Advertising, San Francisco, Mobile Gaming, Press Releases, Mobile Advertising, Online Media, Digital Marketing, Media Buying, Tapjoy, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Generation Z, App Monetization, Social Media Finds Tapjoy


Apptopia, Braze, and Skyscanner Release Trends and Predictions for Travel and Hospitality Industry

Global Consumers Getting Ready to Travel Again but Remain Cautious About Vaccinations and Health and Safety Measures LONDON – Braze, a comprehensive customer engagement platform, today revealed findings from its newest data report, Ready for Takeoff: 2021 Travel Industry Trends, Insights, and Strategies. The research includes findings from a survey of 9,500 consumers across 13 […] The post Apptopia, Braze, and Skyscanner Release Trends and Predictions for Travel and Hospitality Industry appeared...
Tags: Featured, Advertising, Press Releases, Skyscanner, Online Media, Digital Marketing, Media Buying, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Apptopia, Braze, Apptopia Braze, LONDON Braze


Novatiq Announces Supership Holdings Partnership to Scale Its Privacy-First Identity Solution Across Japan And APAC

LONDON — Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings. Supership is Japan’s leader in data-driven digital advertising. “By leveraging Novatiq’s technology, Supership will be able to develop a platform that enables cookie-independent targeting. By doing so, we will establish a […] The post Novatiq Announces Supership Holdings Partnership to Scale Its Privacy...
Tags: Japan, London, Advertising, Press Releases, User Privacy, Online Media, Media Buying, APAC, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Products, Novatiq, Supership Holdings, Supership Holdings Supership, Supership


ActionIQ Partners with Neustar to Power Identity Resolution, Data Enrichment, and Omnichannel Activation

Partnership to improve customer acquisition and conversion rates, increase media efficiencies, and reduce costs RESTON, Va. & NEW YORK — Neustar Inc., a global information services and technology company and leader in identity resolution, and ActionIQ, the leading Enterprise Customer Data Platform (CDP) today announced a partnership across three critical capabilities: identity resolution, data enrichment, […] The post ActionIQ Partners with Neustar to Power Identity Resolution, Data Enrichment, ...
Tags: Advertising, Press Releases, Neustar, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Ad Products, Actioniq, Identity Resolution, RESTON Va NEW YORK Neustar Inc, Enterprise Customer Data Platform


Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Customer Data Platform

New solution enables brands to grow, enhance, and activate first-party customer data COLUMBIA, Md. — Dentsu and Merkle, dentsu international’s customer experience management (CXM) service line, announced it has completed the integration of Merkury, its identity resolution and data platform, into the Salesforce Customer Data Platform (CDP). Brands using Salesforce CDP will now be able to […] The post Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s ...
Tags: Advertising, Press Releases, Merkle, Salesforce, Ad Targeting, Digital Marketing, Dentsu, Ad & Media Strategies, Ad Operations, Digital Intelligence, Ad Products, Customer Data Platform, CXM, Merkury, COLUMBIA MD Dentsu, Salesforce Customer Data Platform CDP Brands


Merkle B2B Swells Gyro UK Creative Ranks with Senior Hire

Jo Webb joins as creative director alongside a raft of senior creative hires LONDON: Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, announces that Gyro, the creative arm of Merkle B2B has appointed Jo Webb to the role of creative director. This is the latest in a raft of […] The post Merkle B2B Swells Gyro UK Creative Ranks with Senior Hire appeared first on Ad Tech Daily.
Tags: UK, London, Advertising, Press Releases, Merkle, Customer Experience Management, Digital Marketing, Dentsu, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, CXM, Jo Webb


Cavai Helps Barcelo.com to Re-Engage North American Travellers with Caribbean Destinations in the Post-COVID Era

Cavai’s conversational cloud helped the resort and hotel chain re-engage with its main market and reawaken desire for travel by delivering more effective, personalised advertising London, UK: Cavai, the leading conversational advertising cloud has been collaborating with BMind, a strategic consultancy committed to enabling digital transformation, and its client Barceló, to drive phenomenal ROI on […] The post Cavai Helps Barcelo.com to Re-Engage North American Travellers with Caribbean Destinati...
Tags: Advertising, Marketing Strategy, Press Releases, Online Media, Digital Marketing, Media Buying, London UK, Ad & Media Strategies, Digital Intelligence, Ad Products, Barcelo, Cavai, Conversational Advertising


Kochava Announces Acquisition of DigiCenter

Collaboration Further Strengthens the Kochava Collective as a Valuable Resource for Marketers and Publishers to Drive Identity Resolution and Audience Enrichment SANDPOINT, Idaho — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the acquisition of DigiCenter, a leading provider of identity and cross-device graph data for marketers, publishers, and ad-tech […] The post Kochava Announces Acquisition of DigiCenter appeared first on...
Tags: Advertising, Press Releases, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Ad Products, Kochava, Identity Resolution, Digicenter, Valuable Resource for Marketers


Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Customer Data Platform

New solution enables brands to grow, enhance, and activate first-party customer data COLUMBIA, MD — Dentsu and Merkle, dentsu international’s customer experience management (CXM) service line, announced it has completed the integration of Merkury, its identity resolution and data platform, into the Salesforce Customer Data Platform (CDP). Brands using Salesforce CDP will now be able […] The post Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Cust...
Tags: Advertising, Cybersecurity, Merkle, Salesforce, Media Buying, Dentsu, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Groups & Agencies, Ad Networks and Platforms, Ad Fraud and Spam, Customer Data Platform, Xandr, Merkury, COLUMBIA MD Dentsu


Feedvisor Announces Full-Funnel Advertising Optimization and Intelligence Platform for Amazon and E-Marketplaces

AI-driven platform shows brands and retailers the true impact of Amazon Advertising on the operational performance of product catalogs, empowering them to optimize strategy and drive 65% improvement in RoAS NEW YORK — Feedvisor, the AI-driven optimization and intelligence platform for brands and retailers on Amazon, Walmart, and e-marketplaces, today announced the launch of its […] The post Feedvisor Announces Full-Funnel Advertising Optimization and Intelligence Platform for Amazon and E-Market...
Tags: Advertising, Brand Advertising, Press Releases, Ad Targeting, Online Media, Digital Marketing, Amazon Walmart, Ad & Media Strategies, Ad Metrics, Ad Operations, Digital Intelligence, Ad Products, Ad Serving, Retail Advertising, Amazon Advertising, Feedvisor


TVSquared Integrates Location Data to Link Cross-Platform TV Ads to Offline Consumer Behaviors

Addition of Foursquare Location Data Empowers Brands to Attribute TV Investments to Physical Outcomes NEW YORK — TVSquared, the global leader in cross-platform TV ad measurement, continues to expand the breadth of its data coverage with the integration of Foursquare’s location data within its ADvantage platform. TVSquared users can now connect linear and OTT/CTV ads directly to physical […] The post appeared first on Ad Tech Daily.
Tags: New York, Advertising, Video Ads, Press Releases, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Digital Intelligence, TV & Cable Advertising, Ad and Media Verification, Tvsquared, Location Data, OTT CTV, TV Ad Measurement


Covatic Signs Strategic Partnership with Birmingham City University

The partnership will result in a research and innovation boost for data science, net zero and 5G applications London, UK: With effect from 1st June 2021, Birmingham City University (BCU) and Covatic Ltd have agreed on a strategic partnership that will see a suite of joint R&D programs, external funded PhDs and graduate placements. These […] The post Covatic Signs Strategic Partnership with Birmingham City University appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, London UK, Birmingham City University, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Birmingham City University BCU, Covatic, Covatic Ltd


Winterberry Group Expands Growing Team; Names Gayle Meyers as Managing Consultant and Brittany Meeks as Engagement Director

NEW YORK — Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, today announced Gayle Meyers as managing consultant and Brittany Meeks as engagement director. “Exceptional people are the key to the results we deliver for clients,” said Bruce Biegel, senior managing partner of Winterberry Group. “Both Gayle and […] The post Winterberry Group Expands Growing Team; Names Gayle Meyers as Managing Consultant and Brittan...
Tags: New York, Advertising, Press Releases, Gayle, Online Media, Winterberry Group, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Brittany Meeks, Gayle Meyers, Winterberry Group Expands Growing Team, Bruce Biegel


Impact to Host Partnerships Experience 2021 to Educate Marketers on the Growing Partnerships Industry

The four-week complimentary virtual event will gather brands, publishers, and influencers to discuss how to optimise partnerships   London, UK — Impact, the global leader in partnership automation, today announced that it will host Partnerships Experience 2021 (PX 2021), a first-of-its-kind virtual event designed to arm attendees with the knowledge, motivation and connections to create productive […] The post Impact to Host Partnerships Experience 2021 to Educate Marketers on the Growing Partner...
Tags: Featured, Advertising, Press Releases, London UK, Impact, Ad & Media Strategies, Digital Intelligence, Advertising Events, Partnership Automation


Covatic Joins as Member of IAB UK as It Readies Itself for Further Growth

Covatic, a Techstars backed company, has joined industry association, the IAB UK, as it develops its future-facing product offer London, UK: Covatic, a fast-growing technology company which empowers media companies by delivering private by design audience segmentation, has joined the Internet Advertising Bureau (IAB UK) as it continues to help marketers grapple with a shifting […] The post Covatic Joins as Member of IAB UK as It Readies Itself for Further Growth appeared first on Ad Tech Daily.
Tags: UK, Advertising, Press Releases, TechStars, Interactive Advertising Bureau, Iab, London UK, Ad & Media Strategies, Digital Intelligence, Audience Segmentation, IAB UK, Internet Advertising Bureau IAB UK, Covatic


TEGNA Unveils New Automotive and Tourism Attribution Capabilities, National VERIFY Brand and Sports Streaming Offerings at IAB NewFronts

TEGNA’s NewFronts Presentation Showcases Power of Local Media for Reaching Audiences at Scale in Trusted, Brand-Safe Environment TYSONS, Va. — TEGNA Inc. (NYSE: TGNA) is announcing several new initiatives today at the IAB NewFronts, the nation’s largest digital media marketplace featuring some of the most innovative companies in media and entertainment. In its NewFronts debut, […] The post TEGNA Unveils New Automotive and Tourism Attribution Capabilities, National VERIFY Brand and Sports Streami...
Tags: Advertising, Press Releases, Online Media, Attribution, Iab, TEGNA, Ad & Media Strategies, Digital Intelligence, Advertising Events, Ad Products, Iab Newfronts, TYSONS Va TEGNA Inc NYSE


VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising

Leading smart TV manufacturer with viewership data from 18M opted-in TVs and media & tech powerhouse with 200B daily cross-screen signals align to deliver new advertising opportunities NEW YORK & IRVINE, Calif. — Verizon Media and VIZIO (NYSE: VZIO), today announced a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV […] The post VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advert...
Tags: Advertising, Video Ads, Press Releases, Vizio, Connected TV, Online Media, Media Buying, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Products, Verizon Media, NEW YORK IRVINE


Sports Related Spending to Soar This Summer as Pre-Pandemic Life Resumes

New insights from eBay Ads UK reveal the potential for brands to engage with an excited but nervous nation as sports events get back on track London: As pubs and indoor venues reopen in less than two weeks, and major sporting events get ready to kick off again this summer, new research from eBay Ads UK […] The post Sports Related Spending to Soar This Summer as Pre-Pandemic Life Resumes appeared first on Ad Tech Daily.
Tags: UK, London, Advertising, Press Releases, Online Media, Media Buying, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Ad Spending, Ebay Advertising, COVID-19, Ebay Ads, eBay Ads UK


Cavai and Xaxis Partner to Deliver Interactive, Conversational Ads at Scale Through Xaxis Creative Studios

Cavai to collaborate with Xaxis, bolstering the company’s ability to execute creative, conversational formats at scale London, UK: Cavai, the leading conversational advertising cloud, today announces a partnership with Xaxis, GroupM’s Outcome Media Company. This partnership enables Xaxis to leverage Cavai’s conversational advertising cloud technology to execute interactive, conversational creative strategies that provide a more […] The post appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Press Releases, Digital Marketing, Media Buying, Groupm, London UK, Xaxis, Ad & Media Strategies, Ad Operations, Digital Intelligence, Ad Products, Ad Serving, Cavai, Conversational Advertising, Scale Through Xaxis Creative Studios


Nearly $1 Billion of Global Programmatic Budget Spend on Unsafe Content

Study by 4D and Factmata reveals 5% of programmatic spend still ends up in unsuitable brand environments. While brand safety and suitability have fast become the number one focus for brands advertising in today’s politically and economically volatile environment, a recent study by 4D and Factmata found close to $1 billion USD of global programmatic […] The post Nearly $1 Billion of Global Programmatic Budget Spend on Unsafe Content appeared first on Ad Tech Daily.
Tags: Advertising, Artificial Intelligence, Press Releases, Online Media, Digital Marketing, Media Buying, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Programmatic Buying, Programmatic Advertising, Factmata, 4D


Kantar Launches New Digital Acceleration Offer: Dx Analytics

Solution will help brands gain deeper consumer insights from large datasets to maximize their digital marketing performance NEW YORK — Kantar, the largest evidence-based insight and consulting company, is launching a set of Digital (Dx) Analytics solutions to help brands use unstructured data to get deeper insight, and to measure and boost their digital marketing performance. The […] The post Kantar Launches New Digital Acceleration Offer: Dx Analytics appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Kantar, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Ad Products, DX Analytics, Digital Analytics, NEW YORK Kantar, Digital Dx Analytics


Xandr and IAB Europe Release Guide on Curated Marketplaces

Building efficient programmatic supply solutions with curated marketplaces LONDON – Xandr, AT&T’s advanced advertising company, in partnership with the IAB Europe, today released an industry report called ‘Demystifying the curated marketplaces: a guide for buyers to drive efficient supply strategies’ and the results of a region-wide industry survey on curated marketplaces in Europe. In the report […] The post Xandr and IAB Europe Release Guide on Curated Marketplaces appeared first on Ad Tech Da...
Tags: Europe, London, Advertising, Press Releases, Online Media, Iab, Media Buying, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Ad Products, Programmatic Buying, Programmatic Advertising, Monetization Strategy, IAB Europe, Xandr


Diversity Media Network Brand Advance Extends Partnership with Brand Metrics

Brand uplift measurement now available for all campaigns across the Brand Advance publisher network  London: Following a year with the Swedish technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – diversity media network Brand Advance has agreed to expand the relationship after seeing how clients value the […] The post Diversity Media Network Brand Advance Extends Partnership with Brand Metrics appeared first on Ad Tech Daily.
Tags: London, Advertising, Press Releases, Ad & Media Strategies, Ad Metrics, Ad Operations, Digital Intelligence, Ad Products, Advertising Effectiveness, Brand Metrics, Brand Advance


AppsFlyer White Paper Reveals Measurement Solutions Are Table Stakes as Advertisers Remain Concerned About Compliance with Privacy Protection Laws and Regulations

Study Offers Essential Guidance on Advertising Measurement and Privacy Compliance Based on a Survey of Advertisers in the US, UK and Germany Markets SAN FRANCISCO — AppsFlyer, the global attribution leader, today published a commissioned IDC white paper, The State of Measurement, Privacy and Compliance – Top List of Advertiser Priorities. The white paper offers guidance […] The post AppsFlyer White Paper Reveals Measurement Solutions Are Table Stakes as Advertisers Remain Concerned About Complia...
Tags: Advertising, Press Releases, Idc, User Privacy, Online Media, Appsflyer, US UK, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Marketing Attribution, Advertising Measurement, Privacy Compliance, Germany Markets SAN FRANCISCO, State of Measurement Privacy


Merkle Announces Its Merkury Identity Resolution Has Integrated With Adobe Experience Platform

New solution enables brands to better deliver privacy-safe personalized experiences in real time COLUMBIA, Md. — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, announced it has completed the integration of Merkury, its identity resolution platform, with Adobe Experience Platform (AEP). Available in the US, the Merkury and AEP integration comes just as new regulations […] The post Merkle Announces Its Merkury Identity Resolution...
Tags: Advertising, US, Press Releases, Merkle, Columbia, Online Media, Digital Marketing, Aep, Ad & Media Strategies, Digital Intelligence, Adobe Experience Platform, Merkury


Ad Platform Unruly Partners with Thece in Global Esports and Gaming Deal

Leading ad platform Unruly today announced a global gaming and esports partnership with The Consumer Engagement Co (Thece), a premier, global second-screen mobile engagement ad platform. As part of the partnership, Unruly’s advertisers will be able to access more than a billion livestream billboard ad impressions per week through one of the world’s first livestream […] The post Ad Platform Unruly Partners with Thece in Global Esports and Gaming Deal appeared first on Ad Tech Daily.
Tags: Gaming, Featured, Advertising, Press Releases, Esports, Online Media, Digital Marketing, Media Buying, Ad & Media Strategies, Digital Intelligence, Ad Networks and Platforms, Monetization Strategy, Thece, Global Esports, Consumer Engagement Co Thece


Pacvue Report Reveals 41% Increase in Sponsored Product Spend and 89% Increase in Sponsored Brand Spend Year-over-Year

Amazon Brand Advertising is Booming: Pacvue Report Reveals 41% Increase in Sponsored Product Spend and 89% Increase in Sponsored Brand Spend Year-over-Year Advertisers are spending more on Amazon to reach online shoppers, despite a modest decrease in ROAS and little change in ad efficiency metrics such as CPA and CPC SEATTLE, WA — Pacvue, a […] The post Pacvue Report Reveals 41% Increase in Sponsored Product Spend and 89% Increase in Sponsored Brand Spend Year-over-Year appeared first on Ad Tech...
Tags: Amazon, Advertising, Press Releases, Online Media, Roas, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Pacvue, Amazon Brand Advertising, CPC SEATTLE


AdPlayer.Pro Outstream Video Ads Solution Provider Shares Industry’s Perspective on the State of Online Video Advertising

AdPlayer.Pro, an international provider of outstream video advertising solutions has conducted a survey of advertising executives, aiming to take a snapshot of the current state of the digital advertising landscape. Namely, the AdPlayer.Pro survey unveiled: – 80% of respondents say they’re satisfied with the company’s 2020 results, and almost 95% of them admit being highly […] The post appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Outstream Video, Adplayer.pro, Outstream Video Advertising