Posts filtered by tags: Digital Intelligence[x]


 

FreeWheel Announces Programmatic OTT Offering for Local TV Buyers

End-to-end automated buying within the Strata platform removes common barriers to buying premium OTT video Opens up access to OTT marketplace for all Strata clients, from agency holding companies to independent media buying shops NEW YORK — FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced that its FreeWheel Advertisers division has launched new OTT buying capabilities […] The post FreeWheel Announces Programmatic OTT Offering for Local TV Buyers appeared first on Ad Tech Daily.
Tags: New York, Advertising, Comcast, Tv Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Media Buying, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Products, Programmatic Buying, TV & Cable Advertising


Xandr Research: TV Advertising Helps Buyers Break Through the Binge

Xandr Releases Entertainment Discovery & Tune-In Research NEW YORK — Xandr, AT&T’s advanced advertising and analytics company, announced new television research on Entertainment Discovery and Tune-In as it relates to the power of premium content and the role of advertising. Xandr partnered with Insight Strategy Group to conduct a nationwide survey among 2,000 TV viewers. […] The post Xandr Research: TV Advertising Helps Buyers Break Through the Binge appeared first on Ad Tech Daily.
Tags: Advertising, AT&T, Tv Advertising, Press Releases, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, TV & Cable Advertising, Insight Strategy Group, Xandr, Xandr Research


Kaizen Ad Named One of Eight Trusted Google Creative Partners to Drive Better App Campaign Results With Creative at Scale

TOKYO — Google names leading ad creative platform, Kaizen Ad, an App preferred creative partner. Kaizen Ad is one of only eight agencies chosen for this partnership – agencies trusted by Google to help scale the adoption of creative best practices and to work with advertisers to develop ad assets that can succeed across Google’s […] The post Kaizen Ad Named One of Eight Trusted Google Creative Partners to Drive Better App Campaign Results With Creative at Scale appeared first on Ad Tech Daily.
Tags: Google, Advertising, Tokyo, Press Releases, Online Media, Ad & Media Strategies, Digital Intelligence, Ad Groups & Agencies, Ad Products, Ad Creatives Showcase, Ad Creative Platform, Kaizen Ad


U.S. Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billion in 2018, According to IAB Internet Advertising Revenue Report

Record-Breaking Digital Marketing Spend Represents 22% Year-Over-Year Growth NEW YORK — U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion—exceeding the $100 billion mark for the first time—according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. This full-year 2018 total represents a 22 percent […] The post U.S. Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billi...
Tags: Advertising, US, Press Releases, Interactive Advertising Bureau, Online Media, Iab, Media Buying, Ad & Media Strategies, Digital Intelligence, Digital Ad Revenues


IAB Identifies Audience Motivations and Mindsets as Signals Required to Better Inform Targeting Strategies for Digital Video

Study Points to the Need to Move from “Day-Part” to “Mind-Part” Planning NEW YORK — Delving into how consumers watch digital video—beyond dayparts, demos and/or perceived personas—IAB released research that highlights how consumers motivations and mindsets inform their receptivity to advertising. The study presented at the 2019 IAB Digital Content NewFronts, entitled “A Day in […] The post IAB Identifies Audience Motivations and Mindsets as Signals Required to Better Inform Targeting Strategies ...
Tags: Advertising, Video Ads, Press Releases, Interactive Advertising Bureau, Video Advertising, Online Media, Iab, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence


iClick Interactive, BTG WELINK and Tencent Form Strategic Partnership to Set Lifestyle Service O2O Benchmark in China

BEIJING — iClick Interactive Asia Group Limited (“iClick”) (Nasdaq: ICLK) an independent online marketing and enterprise data solutions provider in China announced a strategic partnership with BTG WELINK (“BTGW”), an online retail services arm of Beijing Tourism Group (“BTG”) and Tencent Holdings Limited (“Tencent”) (00700.HK), China’s leading provider of internet value added services. The partnership […] The post iClick Interactive, BTG WELINK and Tencent Form Strategic Partnership to Set Lifes...
Tags: China, Advertising, Beijing, Tencent, Press Releases, Online Media, Digital Marketing, Media Buying, HK China, Ad & Media Strategies, Digital Intelligence, Tencent Holdings Limited, Btg Welink, Iclick Interactive, Tencent Form Strategic Partnership, Interactive Asia Group Limited


Report from ANA and White Ops Shows War on Ad Fraud is Succeeding

Measures Designed to Block Fraudulent Impressions Are Working PHOENIX — Economic losses due to bot fraud are expected to total $5.8 billion globally this year, but for the first time ever more fraud will be stopped in 2019 than will succeed, according to the fourth Bot Baseline report from White Ops and the ANA (Association […] The post Report from ANA and White Ops Shows War on Ad Fraud is Succeeding appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Ana, Online Media, Association of National Advertisers, White Ops, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Ad Fraud, Ad Fraud and Spam, Advertising Fraud, ANA Association


Advertisers Expect to Spend $18 Million on Digital Video in 2019—with More Than Half of Those Budgets Devoted to Original Content, According to IAB Research

8 in 10 NewFronts Attendees Report Greater Investment in Original Digital Content Due to Participation in the Event NEW YORK — Increased popularity in digital video viewing has prompted greater video marketing investment across platforms—from mobile to over-the-top (OTT)—according to the “Digital Content NewFronts: 2019 Video Ad Spend Report,” released by IAB, the national trade […] The post Advertisers Expect to Spend $18 Million on Digital Video in 2019—with More Than Half of Those Budgets Dev...
Tags: New York, Advertising, Video Ads, Press Releases, Mobile Advertising, Interactive Advertising Bureau, Digital Video, Iab, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, IAB Research, Digital Content NewFronts, Ott Advertising


Shopify Launches Native Ad-Buying Functions with Snapchat and Facebook

Shopify has announced that merchants on their platform will have access to two new native ad-buying functions: Facebook dynamic ads and Story Ads on Snapchat. For DTC brands, marketing is an extremely important part of reaching and engaging with potential customers. For this reason, Shopify launched a new section last year dedicated to helping merchants […] The post Shopify Launches Native Ad-Buying Functions with Snapchat and Facebook appeared first on Ad Tech Daily.
Tags: Facebook, Social Networks, Advertising, Snapchat, Press Releases, Shopify, Digital Marketing, Social Media Advertising, Media Buying, Ad & Media Strategies, Digital Intelligence, Ad Products, Snapchat Advertising, Story Ads


IAB Tech Lab Releases for Public Comment a New Specification to Improve Transparency and User Experience in Video Advertising

SIMID (Secure Interactive Media Interface Definition) Replaces VPAID to Improve Trust, Creativity, and Interactive Capabilities for Digital Video Ads NEW YORK — The IAB Technology Laboratory released SIMID (Secure Interactive Media Interface Definition) for public comment, a specification designed to replace VPAID (Video Player Ad Interface Definition) and increase transparency and security, while increasing support […] The post IAB Tech Lab Releases for Public Comment a New Specification to Imp...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Iab, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Digital Intelligence, Iab Tech Lab, Ad Serving, IAB Technology Laboratory, Secure Interactive Media Interface Definition, Simid


Study Reveals Marketers Can Achieve 240 Percent ROI with LiveRamp IdentityLink

Independent Total Economic Impact Study Shows LiveRamp’s Identity Resolution Platform Enables Brands to Efficiently Activate People-Based Campaigns, Optimise Digital Marketing Budgets and Increase Profits LONDON, UK — LiveRamp® the identity platform powering exceptional experiences, today released “The Total Economic Impact™ Of LiveRamp IdentityLink,” a Forrester Consulting study on the cost savings and business benefits of the IdentityLink identity resolution service. […] The post Study Reveals...
Tags: Advertising, Press Releases, Online Media, Digital Marketing, London UK, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Liveramp, Forrester Consulting, Liveramp Identitylink, Digital Marketing Budgets


Merkle Releases Its Q1 2019 Digital Marketing Report

Report Highlights Decline of Facebook Spend and Continued Growth of Google Shopping Ads and Overall Paid Social Spend Columbia, MD — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, has released its Q1 2019 Digital Marketing Report (DMR). The full report analyzes key trends in paid search, organic search, display, and social, providing insights […] The post Merkle Releases Its Q1 2019 Digital Marketing Report appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Merkle, Online Media, Digital Marketing, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Digital Marketing Report, Performance Marketing, Facebook Spend, Overall Paid Social Spend Columbia


Broadsign Announces Agreement to Acquire Ayuda

Combined company will offer a unified out-of-home media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners. MONTREAL — Broadsign International Inc., the leading digital out-of-home marketing platform, announced that it has reached an agreement to acquire the industry’s premier out-of-home enterprise business solution, Ayuda Media Systems. Both companies […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Montreal, Ooh, Media Buying, Ad & Media Strategies, Digital Intelligence, Ayuda Media Systems, Broadsign International, Acquire Ayuda, Broadsign International Inc


IgnitionOne uses Amazon Neptune to Power Identity Resolution at Scale

Amazon Neptune enhances IgnitionOne’s Customer Intelligence Platform with fast and efficient cross-device and cross-browser audience activations New York, NY – IgnitionOne, a global marketing technology and services leader, announced its use of Amazon Neptune to further enhance IgnitionOne’s Customer Intelligence Platform (CIP) with amplified identity resolution capabilities, allowing for greater cross-device performance and cross-browser audience […] The post IgnitionOne uses Amazon Neptune to ...
Tags: Advertising, Press Releases, Online Media, Digital Marketing, New York Ny, Ad & Media Strategies, Digital Intelligence, Ad Products, IgnitionOne, Amazon Neptune, Identity Resolution, Audience Activation, Customer Intelligence Platform, Customer Intelligence Platform CIP


APR’s Annual Advertising Production Trends Highlight the Need to Have a Content Production Strategy

The Onslaught of Content Produced  Will Require an Entrepreneurial Approach for Marketers DENVER – Advertising Production Resources [APR] has released its 18th annual advertising production trends. These trends are an amalgamation of APR insights and observations from around the world from their management of over $1 billion in annual marketing production spend by global brands. The trends […] The post APR’s Annual Advertising Production Trends Highlight the Need to Have a Content Production Str...
Tags: Advertising, Press Releases, Online Media, APR, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Ad Groups & Agencies, Ad Creatives Showcase, Advertising Production Resources, Advertising Production Trends


Three-fifths of Digital Publishers Saw Business Growth in 2018

AOP and Deloitte reveal annual digital publishing revenues increased by 6.8% to £511.5m, driven by strong growth in display and video formats London, UK: Digital publishing revenues increased by 6.8%, with combined totals rising to £511.5m over the last year, according to the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing […] The post Three-fifths of Digital Publishers Saw Business Growth in 2018 appeared first on Ad Tech Daily.
Tags: UK, Advertising, Press Releases, Deloitte, Online Media, Aop, London UK, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Online Content Publishers, Monetization Strategy, Digital Publishers Revenue Index, Association For Online Publishing, Dpri


74% of UK Retailers Do Not Correctly Attribute Footfall to Digital Spend

–       68% of retailers are unsure of the ROI of their most recent digital marketing campaign –       Findings point to growing importance of measurement in UK retail MOST UK BRANDS are unsure of the actual impact digital marketing spend is having on visits to their own bricks and mortar stores. A survey of 1,153 UK […] The post 74% of UK Retailers Do Not Correctly Attribute Footfall to Digital Spend appeared first on Ad Tech Daily.
Tags: UK, Advertising, Press Releases, Digital Marketing, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Digital Spend, UK Retailers


AdGreetz Launches First, Fully-Automated and Integrated Marketing Platform, AdChef™

AdChef Is the World’s First Platform to Produce and Deploy Millions of Unique Personalized Creative Ads to the Most Popular Digital Media Platforms/DSPs Using AI/Machine Learning Optimization LOS ANGELES — AdGreetz announced the launch of AdChef, its new proprietary, fully-automated and integrated marketing platform. AdChef is the world’s first personalized video/display platform able to produce, upload and deploy millions […] The post AdGreetz Launches First, Fully-Automated and Integrated Mark...
Tags: Advertising, Artificial Intelligence, Machine Learning, Press Releases, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Adchef, Adgreetz, Integrated Marketing Platform, AI Machine Learning Optimization LOS ANGELES


LiveRamp Acquires Consent Management Platform Faktor

Company Expands Suite of Privacy Offerings and Doubles Down on Commitment to Data Stewardship LONDON, UK – LiveRamp® (NYSE: RAMP), the identity platform powering exceptional experiences, announced the acquisition of Faktor to enable streamlined consent management across the open web. This deal represents a big win for the entire ecosystem and reinforces LiveRamp’s strategic focus on privacy and data […] The post LiveRamp Acquires Consent Management Platform Faktor appeared first on Ad Tech Daily...
Tags: Advertising, Press Releases, User Privacy, Gdpr, Online Media, London UK, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Products, Liveramp, Faktor, Consent Management


Adswerve and Google Cloud Break Down Data Silos for Marketers

AnalyticsPros, an Adswerve Company, Achieves the Data Analytics Partner Specialization in the Google Cloud Partner Program; Awarded Google Partner Platform Award for Work with World Surf League; Helps Save YMCA $2 Million Per Year on Total Cost of Ownership DENVER — Analytics Pros, a leading Google Analytics and Google Cloud partner and Adswerve company, announced that it […] The post appeared first on Ad Tech Daily.
Tags: Google, Advertising, Google Analytics, Press Releases, Data Analytics, Ad & Media Strategies, Digital Intelligence, Ad Products, Google Cloud, Google Cloud Partner Program, Data Silos, Google Marketing Solutions, Adswerve, Helps Save YMCA, DENVER Analytics Pros


Outbrain Receives JICWEBS Brand Safety Certification

LONDON — Outbrain, the world’s leading discovery and native advertising platform, announced it received its certification from The Joint Industry Committee for Web Standards (JICWEBS) for brand safety. “Our JICWEBS certification shows that we are doing just that” JICWEBS is an independent UK organization that sets best practice and standards for trusted online ad trading. […] The post Outbrain Receives JICWEBS Brand Safety Certification appeared first on Ad Tech Daily.
Tags: UK, Advertising, Native Advertising, Press Releases, Online Media, Outbrain, Content Discovery, Ad & Media Strategies, Digital Intelligence, Ad Networks and Platforms, Jicwebs, Joint Industry Committee for Web Standards JICWEBS, LONDON Outbrain


IAB Tech Lab Announces Two New Technologies to Build More Transparency and Trust in the Programmatic Supply Chain

sellers.json & OpenRTB SupplyChain Object Specifications Made Available for Public Comment NEW YORK — The IAB Technology Laboratory has introduced for public comment two new technical specifications aimed at increasing trust of the digital advertising supply chain, specifically on the supply-side of real-time bidding and programmatic buying. The first new technology, sellers.json, enables buyers to […] The post IAB Tech Lab Announces Two New Technologies to Build More Transparency and Trust in t...
Tags: Advertising, Press Releases, Interactive Advertising Bureau, Iab, Ad & Media Strategies, Ad Operations, Digital Intelligence, Iab Tech Lab, Ad Serving, Openrtb, IAB Technology Laboratory, Sellers.json, IAB Tech Lab Announces Two New Technologies


Tappx Launches App-ads-txt.com to Drive Adoption for app-ads.txt

Barcelona – Tappx, a leading AdTech company specializing in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to increase adoption of the new IAB standard app-ads.txt, thereby supporting the IAB mission to create a community of authorized digital advertising inventory to help fight digital advertising fraud. Tappx created the free web […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Mobile Advertising, Adtech, Iab, Ad & Media Strategies, Ad Metrics, Ad Operations, Digital Intelligence, Ad Products, Tappx, App-ads.txt, Barcelona Tappx


IAB Launches Media Sales Leadership Training Program to Educate and Prepare the Next Generation of Top Digital Ad Sellers

First-of-its-Kind Curriculum Designed by Digital Media & Marketing Industry Leaders on the IAB Education Advisory Board NEW YORK — IAB, the national trade association for the digital media and marketing industries, launched a comprehensive, two-day Media Sales Leadership Training program to help digital media sellers retain and develop their top sales talent on the key […] The post IAB Launches Media Sales Leadership Training Program to Educate and Prepare the Next Generation of Top Digital Ad S...
Tags: Advertising, Press Releases, Online Media, Iab, Ad & Media Strategies, Digital Intelligence, Media Sales Leadership Training, Digital Media Marketing Industry Leaders, IAB Education Advisory Board NEW YORK IAB


IAB Establishes First-Ever NewFronts West Advisory Board

ewFronts West Dates Set for September 11 & 12 in LA, Themed ‘Relationships Matter. Take a Stand!’ NEW YORK — IAB, the national trade association for the digital media and marketing industries, announced that the second annual Digital Content NewFronts West will be held on September 11 and 12, 2019, in Los Angeles, California at […] The post IAB Establishes First-Ever NewFronts West Advisory Board appeared first on Ad Tech Daily.
Tags: La, Advertising, Press Releases, Interactive Advertising Bureau, Online Media, Iab, Los Angeles California, Ad & Media Strategies, Digital Intelligence, Digital Content NewFronts


Ace Metrix Reveals Top Creative from Q1

Microsoft, Tecate, and Verizon rank first in lists for Breakthrough, Humor and Storytelling LOS ANGELES — Ace Metrix, the leader in measuring the impact of video advertising, released its lists of 2019 Q1’s top ads based on Breakthrough, humor and storytelling. The Breakthrough list is derived from a combination of Attention and Likeability components, whereas […] The post Ace Metrix Reveals Top Creative from Q1 appeared first on Ad Tech Daily.
Tags: Verizon, Advertising, Press Releases, Digital Advertising, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Ad Groups & Agencies, Ad Creatives Showcase, Ace Metrix Top Ads, Microsoft Tecate, Storytelling LOS ANGELES Ace Metrix


Merkle Releases Amazon Advertising Flywheel Strategy Guide

Annual playbook examines the impact of Amazon advertising on vendors and sellers COLUMBIA, Md. — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, released its second annual Amazon Ads Playbook. This year’s report, titled “The Amazon Advertising Flywheel Strategy Guide,” explains Amazon advertising’s effect and impact on vendors and sellers, while examining the main components […] The post Merkle Releases Amazon Advertising Flywheel Strategy Guid...
Tags: Amazon, Advertising, Press Releases, Merkle, Flywheel, Columbia, Online Media, Media Buying, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Amazon Ads Playbook


FreeWheel Research Finds Line Between Linear TV and Premium Digital Video is Increasingly Disappearing

In 2018, ad views delivered via connected TVs grew 53% and live content ad views rose 86%, demonstrating this convergence trend, report finds. FreeWheel’s VMR, formerly known as the Video Monetization Report, now named the Video Marketplace Report to reflect the publication’s heightened focus on consumer and buy-side trends. NEW YORK — FreeWheel, A Comcast […] The post FreeWheel Research Finds Line Between Linear TV and Premium Digital Video is Increasingly Disappearing appeared first on Ad Tech...
Tags: New York, Advertising, Comcast, Video Ads, Press Releases, Video Advertising, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, FreeWheel, Video Advertising Report


LiveRamp Collaborates with Marketo to Deliver Personalized and Seamless Digital Experiences

Marketo Customers Now Able to Leverage IdentityLink™ to Connect First-Party Data to Digital Advertising Efforts SAN FRANCISCO — LiveRamp® (NYSE: RAMP) – a leading identity platform for powering exceptional experiences – announced its partnership with Marketo, an Adobe company, to leverage IdentityLink™ from within Marketo. Starting today, Marketo users can connect their first-party customer data to […] The post LiveRamp Collaborates with Marketo to Deliver Personalized and Seamless Digital Exper...
Tags: Advertising, Press Releases, Marketo, Online Media, Ad & Media Strategies, Digital Intelligence, Liveramp, Identitylink, Marketo Customers Now Able, Marketo Starting


The AdTECH: OOH Conference Series

The AdTECH: OOH Conference Series is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges as well as both MarTECH and AdTECH. Currently, three full day conferences take place in […] The post The AdTECH: OOH Conference Series appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Adtech, Martech, Ad & Media Strategies, Digital Intelligence, Advertising Events, Adtech Events, Adtech: Ooh Conference Series