Posts filtered by tags: Digital-marketing[x]


 

Breathe Life Into Your Data | Tell Compelling Stories Via Data Visualization

Time and attention, as ever, are at a premium. Especially when we must work within the limitations of speed and resources while information and markets move and change ever more rapidly. AI and machine learning make it possible to gather, analyze, and interpret data into actionable insights at inhuman speed. But this data must be understood, translated, and shared. Quick, clear, and compelling data visualization allows you to present large amounts of complex information as a powerful story for ...
Tags: London, Big Data, Data Visualization, Marketing, Storytelling, Digital Marketing, John Snow, Tolstoy, Power of Data, Customer Data


New Search Agency Promises Non-Filtered Insights

Vine Insights launches offering insight into audience behaviours online New agency will be based in London & Manchester JULY 2020: A new search agency has been launched to reveal how audiences are really behaving online. Led by search expert, Jack Smithson, Vine Insights takes a fresh approach to helping brands stay relevant and connected to customers. Based in […] The post New Search Agency Promises Non-Filtered Insights appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Digital Marketing, Audience Targeting, London Manchester, Ad & Media Strategies, Digital Intelligence, Ad Groups & Agencies, Search Marketing (SEM, Marketing Agency, Search Agency, Vine Insights, Jack Smithson Vine Insights


Adverity Named Grid Leader in G2 Summer 2020 Report

-Data intelligence platform now ranks in Marketing Analytics top ten-June 26, 2020 07:18 AM Eastern Daylight Time LONDON — Adverity, aleading marketing data intelligence platform, has been recognized as the leader in the Momentum Grid Report for ETL Tools in the G2 Summer 2020 Report. G2 is a business product review and ranking platform where […] The post Adverity Named Grid Leader in G2 Summer 2020 Report appeared first on Ad Tech Daily.
Tags: London, Advertising, Press Releases, Online Media, Digital Marketing, Marketing Analytics, Ad & Media Strategies, Digital Intelligence, Marketing Data, Marketing Intelligence, ETL Tools, Adverity


Leading Marketplace Expert Maze-One Launches in the UK

The full focus marketplace specialist enables brands to build more sustainable and profitable relationships on Amazon and other marketplaces London, UK – Maze-One, the leading marketplace specialist, which works with major brands such as Unilever, RoC and Philips to give brands control, enhance awareness and drive sales across global marketplaces, has launched in the UK. […] The post Leading Marketplace Expert Maze-One Launches in the UK appeared first on Ad Tech Daily.
Tags: Amazon, UK, Advertising, Unilever, Press Releases, Philips, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Marketplace Management, Maze-one, London UK Maze One


Kenshoo and Profitero Announce Data Partnership to Bridge Retail Intelligence and Ecommerce Advertising

New partnership solves business challenges created by recent pandemic-accelerated ecommerce growth San Francisco – Kenshoo (https://kenshoo.com/), a global leader in marketing technology, and Profitero, a leading global enterprise ecommerce SaaS analytics platform, announced a strategic partnership designed to pair industry-leading ecommerce performance analytics with best in class enterprise marketing activation technology to deliver powerful retail-intelligent advertising results for […] The p...
Tags: Advertising, San Francisco, Press Releases, Digital Marketing, Kenshoo, Ad & Media Strategies, Profitero, Covid19, Ecommerce Advertising


Kibo Announces AdLink to Personalize the Post-Click Experience

Kibo’s Monetate connects targeted advertising with personalized marketing DALLAS — Kibo, a leader in cloud commerce, announced the release of AdLink, a new audience creation tool that enables marketers to efficiently personalize the onsite experience for traffic from paid media campaigns. With personalization from Monetate, Kibo empowers retailers to break down traditional silos between marketing and […] The post Kibo Announces AdLink to Personalize the Post-Click Experience appeared first on Ad...
Tags: Advertising, Marketing Strategy, Press Releases, Ad Targeting, Kibo, Digital Marketing, Audience Targeting, Adlink, Monetate, Ad & Media Strategies, Ad Operations, Digital Intelligence, Ad Products, Customer Journey, Audience Creation, DALLAS Kibo


When Audiences Adapt, So Must Technology

Intro   Since the 23rd March, our world has changed significantly. The Government imposed lockdown has had a profound effect on our everyday lives.  Well before these restrictions were due to come into force, our data analytics team were already evaluating the far-reaching implications of Covid-19 and its potential effects on OOH audiences and behaviours.    Since the introduction of lockdown measures, consumer habits have changed considerably, hence the need […] The post When Audiences Adapt, S...
Tags: Advertising, Marketing Strategy, Digital Marketing, Ooh, Guest Articles, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ooh Advertising, Consumer Habits, COVID-19, Covid19, Covid19 Impact, Ooh Audiences, Talon Outdoor


Influencer Marketing Drops Sharply Amid COVID-19 Pandemic

Brands working with influencers falls by 37%; efficiency of influencer marketing decreases by 41% Brands are turning to micro-influencers for results as budgets face further cuts London –Socialbakers, the leading social media marketing platform, released its State of Influencer Marketing: The Effects of COVID-19 on the Influencer Industry report, which examines how the COVID-19 pandemic has affected the […] The post Influencer Marketing Drops Sharply Amid COVID-19 Pandemic appeared first on Ad T...
Tags: London, Advertising, Marketing Strategy, Press Releases, Influencer Marketing, Digital Marketing, Social Media Advertising, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Socialbakers, COVID-19, Covid19


Silverbullet Becomes One of Only Four Global Adobe Partners to Achieve Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […] The post Silverbullet Becomes One of Only Four Global Adobe Partners to Achieve Adobe Audie...
Tags: Featured, Advertising, Marketing Strategy, Press Releases, Digital Marketing, EMEA, Ad & Media Strategies, Digital Intelligence, Marketing Data, Silverbullet, Adobe Audience Partners, Silverbullet Data Services Group Silverbullet


tmwi Achieve A Double Award Win With Nestlé Purina

Nestlé Purina and tmwi win in two key categories in the 2020 The Drum Search Awards  LONDON, UK: tmwi, a leading innovator in data and marketing, today announced that they achieved a significant double win in the FMCG and Best B2C categories at The Drum Search Awards 2020 for their work with Purina, a subsidiary […] The post tmwi Achieve A Double Award Win With Nestlé Purina appeared first on Ad Tech Daily.
Tags: Advertising, Marketing Strategy, Press Releases, Digital Marketing, Fmcg, Purina, London UK, Nestlé Purina, Ad & Media Strategies, Advertising Events, Marketing Agency, Tmwi, Purina Advertising, The Drum Search Awards


Winterberry Group Research Identifies the Significant Changes Ahead for Identity in Marketing and Advertising

New research provides comprehensive look at identity in a privacy first, post-cookie world NEW YORK — Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, today released new research: “Identity Outlook 2020: The Evolution of Identity in a Privacy-First, Post-Cookie World.” The research provides a comprehensive look at the […] The post Winterberry Group Research Identifies the Significant Changes Ahead for Identity ...
Tags: Advertising, Press Releases, User Privacy, Online Media, Digital Marketing, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Winterberry, First-party Data, Identity Outlook, Third-party Cookie, NEW YORK Winterberry Group


Why brands need to look beyond aspiration in influencer partners

Aspirational lifestyle bloggers – the victims of COVID-19 that no one’s talking about. Well, why would they? In these strange and unpredictable times, having your main achievement being a big social following because you look good or you’ve got a luxurious lifestyle has become, to put it mildly, irrelevant. If you’re one of those gleefully hailing the end of the influencer era, though, I’d argue that you’re completely wrong – and I’ve got stats to back it up. Research has found that influencers ...
Tags: Instagram, Australia, Social Media, Seo, NHS, Penguin Random House, Influencer Marketing, Thought Leadership, Digital Marketing, Influencers, Emma, Beatrix Potter, Peter Rabbit, Consumer Behaviour, Joe Wicks, Consumer Insight


Channel Bakers Names Tyler Speer Director of EMEA Business Development

LONDON – Global advertising and marketing agency Channel Bakers has named Tyler Speer as Director of Business Development and Sales Operations for Great Britain, EU, the Middle East and Africa, announced Joshua Kreitzer, Founder and CEO.  In this new role, Speer will lead development of a growing international client roster while overseeing key staff expansion […] The post Channel Bakers Names Tyler Speer Director of EMEA Business Development appeared first on Ad Tech Daily.
Tags: London, Africa, Advertising, Global, Advertising Agency, Middle East, Press Releases, Digital Marketing, Speer, Ad & Media Strategies, Digital Intelligence, Ad Groups & Agencies, Amazon Advertising, Marketing Agency, Channel Bakers, Tyler Speer


Dailymotion Partners With AudienceProject to Enrich Its Campaign Measurement Solutions Portfolio

Dailymotion enters a new partnership with the Danish tech firm AudienceProject, who will support the company in proving the positive impact of advertising campaigns running on its own video player. Along with this new cooperation, AudienceProject makes its entry into the French market with the aim of documenting the true value of omnichannel marketing delivered […] The post Dailymotion Partners With AudienceProject to Enrich Its Campaign Measurement Solutions Portfolio appeared first on Ad Tech ...
Tags: Advertising, Press Releases, Online Media, Digital Marketing, Media Buying, Dailymotion, Internet Marketing Services, Ad & Media Strategies, Ad Metrics, Ad Operations, Digital Intelligence, Online Content Publishers, Internet Strategy, Monetization Strategy, Omnichannel Marketing, Media Planning


tmwi Supports Nationwide Study Into Spread of COVID With Sponsorship Backing

London: tmwi, a leading innovator in data and marketing whose clients include Nestle, MG and Furniture Village, have signed up as lead sponsors of a study to further research and understand the spread of Covid-19. The sponsorship comes as tmwi looks to add its support to an initiative that increases the country’s chances of getting […] The post tmwi Supports Nationwide Study Into Spread of COVID With Sponsorship Backing appeared first on Ad Tech Daily.
Tags: London, Advertising, Marketing Strategy, Press Releases, Online Media, Digital Marketing, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Marketing Agency, COVID-19, Covid19, Tmwi, Nestle MG and Furniture Village


How To Create A Monthly Instagram Report For Your Clients

by Uday Tank Reporting to your client is a crucial step in every marketing job. It gives your client the satisfaction that they have invested their money in the right place. However, many marketers struggle to make a decent monthly report. To give you an idea on how it can be done, here’s an example of Instagram’s monthly reporting procedure through Instagram marketing service Stormlikes. Step 1: Form a Pattern. Forming a pattern is very important when it comes to writing an accurate report. ...
Tags: Startups, Instagram, Marketing, Online Marketing, Others, Digital Marketing, Instagram Marketing, Uday Tank, Uday Tank Reporting


Why Financial Marketers Should Skip Celebrities and Social Media Spokespeople

Banks and credit unions would do well to use micro-influencers. Often these people are available, more effective and much less costly. The post Why Financial Marketers Should Skip Celebrities and Social Media Spokespeople appeared first on The Financial Brand.
Tags: Finance, Advertising, Marketing Strategy, Digital Marketing, Influencers, Guerilla & Non-Traditional, Social Media Spokespeople


Why Financial Marketers Should Skip Celebrities and Tap Web Experts

Banks and credit unions would do well to use micro-influencers. Often these people are available, more effective and much less costly. The post Why Financial Marketers Should Skip Celebrities and Tap Web Experts appeared first on The Financial Brand.
Tags: Finance, Advertising, Marketing Strategy, Digital Marketing, Influencers, Guerilla & Non-Traditional


Neustar Brings Identity to Customer Data Platforms to Improve Customer Experience & Marketing Performance

Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users STERLING, Va. — Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it will bring its industry-leading identity resolution technology and data to the Customer Data Platform (CDP) market. Quaero will leverage Neustar’s integrated […] The post Neustar Brings Identity to Customer Data Platforms to Improve Customer Experience & Marketing Perform...
Tags: Advertising, Press Releases, Online Media, Neustar, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Ad Products, Customer Data Platform, Customer Data Platforms, Customer Data Platform CDP, Identity Resolution, Quaero, STERLING Va Neustar Inc


605 Launches “605 IMP4CT” Attribution Solution to Measure Efficacy of Television Advertising Campaigns

Built on Multi-Source Viewership Dataset of 21 Million U.S. Households, Offers Audience Insights Across the Entire Marketing Funnel Designed to Drive Television Industry Towards Deterministic Outcome-Based Planning of Linear and Cross-Channel Campaigns NEW YORK — 605, a leading television measurement and analytics company, announced the launch of 605 IMP4CT, a self-service, web-based application providing full-funnel […] The post 605 Launches “605 IMP4CT” Attribution Solution to Measure Efficacy...
Tags: Advertising, Press Releases, Digital Marketing, Ad & Media Strategies, Ad Metrics, Ad Operations, Digital Intelligence, 605, 605 Impact, Television Analytics, Television Measurement


Which Types of Digital Marketing Will Dominate 2020

The year 2020 revolves around digital marketing and its many perks, which are really out in the open. Be it any business, it is getting hard to survive without the right type of digital marketing strategy. There are many digital marketing names, such as online marketing, internet marketing, digital advertising, etc. Honestly, it does not matter what you call it; what matters is its significance in today’s era. One cannot go without practicing digital marketing, especially those businesses that w...
Tags: Google, Sales, Digital Marketing, Omnichannel, SEO world, Blog & Grow, Facebook Instagram Twitter LinkedIn, Omnichannel Marketing, Digital Marketing Services


How To Create A Digital Strategy In 3 Easy Steps

Advertising on billboards, newspapers, and magazines have met a worthy opponent. Nowadays, in this technological age, you have to be quick to keep up with trends and deliver your company’s message. Digital marketing has become a must. Lucky for you, our marketer’s guide will show you how to build your very own digital marketing business plan. In today’s blog, we’re outlining the first 3 steps on how to build your digital marketing strategies to grow your online business effectively. These step...
Tags: Startups, Etsy, Marketing, Digital, Online Marketing, Others, Digital Marketing, Peter Drucker


Retooling CX Strategies in Banking for the Post-COVID Reality

Data — finding, analyzing and benefiting from it — drives personalization and customer experience. Improving its use is getting a revamp. The post Retooling CX Strategies in Banking for the Post-COVID Reality appeared first on The Financial Brand.
Tags: Finance, Customer Experience, Digital Marketing, Data Analytics, CX, Featured Content, Coronavirus


How CX Strategies Must Morph for the Post-COVID Reality

Data — finding, analyzing and benefiting from it — drives personalization and customer experience. Improving its use is getting a revamp. The post How CX Strategies Must Morph for the Post-COVID Reality appeared first on The Financial Brand.
Tags: Finance, Digital Marketing, Data Analytics, CX, Featured Content, Coronavirus


Incubeta DQ&A becomes global Google Marketing Platform Sales Partner

London, UK: Incubeta DQ&A, the specialist marketing technology division of independent marketing group, Incubeta, today announces it has been named a global Google Marketing Platform Sales Partner. This new status adds to its existing and long-standing Google Marketing Platform Sales Partner status across APAC, EMEA and more recently, AMER. In becoming a global certified sales […] The post Incubeta DQ&A becomes global Google Marketing Platform Sales Partner appeared first on Ad Tech Daily.
Tags: Google, Advertising, Press Releases, Digital Marketing, London UK, Internet Marketing Services, Ad & Media Strategies, Marketing Technology, APAC EMEA, Google Marketing Platform, Incubeta


Boom or Bust? How Covid-19 Changes the Digital Marketing World

The Coronavirus has changed the marketing landscape. Click here to find out how.
Tags: Ecommerce, Business, Marketing, Social Media, 2020, Digital Marketing, Digital Marketing World, Coronavirus, COVID-19


Vistar Media and Vibenomics Partner for First Programmatic Audio Out-of-Home Offering

Audio advertising tailored specifically for in-store retail environments can now be purchased on the largest programmatic OOH exchange NEW YORK, NY – Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and experience company, today announced its partnership with Vistar Media, the leading global provider of software for digital out-of-home (DOOH). The partnership marks the first time […] The post Vistar Media and Vibenomics Partner for First Programmatic Audio Out-of-Home Offering ...
Tags: New York, Featured, Advertising, Press Releases, Digital Marketing, Audio Ads, Media Buying, Vistar Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, Audio Advertising, Programmatic Audio, Vibenomics, Ooh Exchange


Channel Factory Promotes Robert Björk to MD Following Period of Significant Growth

Leading brand suitability platform announces significant growth of 200% for Q1 and Q2 as it appoints Björk to manage its continued expansion Stockholm, Sweden – Channel Factory,  a global technology platform that maximizes both performance efficiency and brand suitability for advertisers on YouTube, today announced that Robert Björk has been promoted to MD for the […] The post Channel Factory Promotes Robert Björk to MD Following Period of Significant Growth appeared first on Ad Tech Daily.
Tags: Youtube, Advertising, Press Releases, Bjork, Digital Marketing, Social Media Advertising, Media Buying, Robert Bjork, Ad & Media Strategies, People in Ad Tech, Channel Factory, Advertising Performance, Brand Suitability, Social Video Advertising, Stockholm Sweden Channel Factory


#591 Are You Ready For The Surge?

Listen to “#591 Are You Ready For The Surge?” on Spreaker.         On this episode of The Small Business Radio Show… SEGMENT 1, starting at 0:00: The SBA just released their first guidance on how to fill out the Payment Protection Plan (PPP) loan forgiveness application, and unfortunately… it’s complicated. It is eleven pages and small business owners are worried and overwhelmed. Here to help is Ami Kassar, the founder and chief executive officer of Multifunding LLC. SEGMENT 2, starting at 18:...
Tags: Small Business, Marketing, US, Sales, Economy, United States, Philadelphia, PPP, Influencer Marketing, Wells Fargo, Radio Show, Digital Marketing, SBA, Mitel, Ami Kassar, Multifunding LLC


5 Reasons Millennials Hate Your Bank’s Content Marketing — And Fixing It

Good financial content marketing is hot, but easily avoidable mistakes produce material that leaves younger generations cold and disengaged. The post 5 Reasons Millennials Hate Your Bank’s Content Marketing — And Fixing It appeared first on The Financial Brand.
Tags: Finance, Content Marketing, Marketing Strategy, Bank, Digital Marketing, Reasons Millennials Hate Your Bank