Posts filtered by tags: Digital-marketing[x]


 

7 Advertising & Marketing Trends in Banking for 2021

Financial institutions have more marketing options – and more challenges – than ever, but getting it right can be a big differentiator. The post 7 Advertising & Marketing Trends in Banking for 2021 appeared first on The Financial Brand.
Tags: Commercials, TV, Big Data, Finance, Social Media, Marketing Strategy, Digital Marketing, Marketing Trends, Featured Content


A new YouTube feature will make its connected TV ads more shoppable

YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers called brand extensions, which will allow YouTube viewers to learn more about a product they see on the screen with a click of a button. The new ad format will allow the advertiser to highlight their website link or another call-to-action in their connected TV video ad. The viewer can then click the option “send to...
Tags: Google, Facebook, Ecommerce, Video, Shopping, Youtube, Marketing, Brands, Tech, Walmart, Bloomberg, E-commerce, Video Ads, Ads, Shopify, Streaming Services


Nearly $1 Billion of Global Programmatic Budget Spend on Unsafe Content

Study by 4D and Factmata reveals 5% of programmatic spend still ends up in unsuitable brand environments. While brand safety and suitability have fast become the number one focus for brands advertising in today’s politically and economically volatile environment, a recent study by 4D and Factmata found close to $1 billion USD of global programmatic […] The post Nearly $1 Billion of Global Programmatic Budget Spend on Unsafe Content appeared first on Ad Tech Daily.
Tags: Advertising, Artificial Intelligence, Press Releases, Online Media, Digital Marketing, Media Buying, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Programmatic Buying, Programmatic Advertising, Factmata, 4D


Cavai Appoints Stephen Cutbill as VP, Global Partnerships

Growth in the global expansion of Cavai drives key new hire to lead partnerships team London: Cavai, the leading conversational advertising cloud, today announces the appointment of Stephen Cutbill VP, Global Partnerships. Stephen will grow the current roster of Cavai platforms, publishers and partners – driving adoption of the industry’s most engaging and innovative media […] The post Cavai Appoints Stephen Cutbill as VP, Global Partnerships appeared first on Ad Tech Daily.
Tags: London, Advertising, Press Releases, Stephen, Online Media, Digital Marketing, Ad & Media Strategies, People in Ad Tech, Cavai, Conversational Advertising, Stephen Cutbill


5 Digital Strategies to Boost Mortgage Lending in a Red Hot Market

Demand is soaring but so is competition, making digital marketing tools and capabilities – including mobile, chat and social – essential. The post 5 Digital Strategies to Boost Mortgage Lending in a Red Hot Market appeared first on The Financial Brand.
Tags: Finance, Social Media, Millennials, Mortgage Lending, Digital Marketing, Sales Strategies, Lending Strategies, Digital Strategies to Boost Mortgage Lending


Dentsu Launches Merkle Canada to Expand its Customer Experience Capabilities

TORONTO — As part of dentsu’s move to strengthen its Customer Experience Management (CXM) offering, the network announced today the expansion of its CXM services in the Americas region by launching Merkle Canada. Merkle’s expansion into Canada brings globally leading capabilities across data transformation, digital transformation, and customer experience management, tailored to the Canadian market […] The post Dentsu Launches Merkle Canada to Expand its Customer Experience Capabilities appeared ...
Tags: Americas, Advertising, Toronto, Canada, Press Releases, Online Media, Digital Marketing, Dentsu, Ad & Media Strategies, Merkle Canada, Dentsu Launches Merkle Canada, Merkle Canada Merkle


Kantar Launches New Digital Acceleration Offer: Dx Analytics

Solution will help brands gain deeper consumer insights from large datasets to maximize their digital marketing performance NEW YORK — Kantar, the largest evidence-based insight and consulting company, is launching a set of Digital (Dx) Analytics solutions to help brands use unstructured data to get deeper insight, and to measure and boost their digital marketing performance. The […] The post Kantar Launches New Digital Acceleration Offer: Dx Analytics appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Kantar, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Ad Products, DX Analytics, Digital Analytics, NEW YORK Kantar, Digital Dx Analytics


Digital Marketing: 41 Tools +12 Tips + 6 Steps to Create a Strategy

I found these 3 articles very helpful for those who are already working in digital marketing industry so I mentioned them all here with a summary and the links that will take you to the relevant articles where you can learn it all. Kindly let me know if you personally use some other tips and tools so I will update my blog post accordingly. Many thanks, – ...
Tags: Travel, Google, Digital Marketing, Don, Dubai UAE, Digital Marketing Tools, Najam Ahmed, Digital Marketing Courses, SEO International, Digital Marketing Strategy Build, Digital Marketing Tips Know


How to strengthen your brand's reputation with simple content marketing strategies

Marketers should have an intuition for whether or not their content is bad or something people will enjoy. Carlina Teteris Content should add value to the conversation by making strong points or sharing research. Your brand's reputation could suffer if it's associated with regular bad content. Although good content takes time and money to produce, it can offer great return on investment. See more stories on Insider's business page. Content marketing is one of the dominant stra...
Tags: Google, Marketing, Entrepreneur, Trends, Strategy, Seo, ROI, Content Creation, Digital Marketing, Nordic, Contributor, Timothy Carter, Contributor 2019, Carlina Teteris Content


RTB House Streaming Video Ads Product Wins Twice a the American Business Awards

RTB House’s Streaming Video Ads Win Prestigious 2021 SILVER STEVIE® AWARD in the Marketing/Public Relations Solution Category New York, NY – RTB House, a global company that provides state-of-the-art marketing technologies, today announced that their Streaming Video Ads was named a winner of a Silver Stevie® Award in the Marketing/Public Relations Solution category, as well […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Deep Learning, Online Media, Digital Marketing, Ad & Media Strategies, Advertising Events, Ad Networks and Platforms, Rtb House, Streaming Video Ads


140+ Free Digital Marketing Courses and Certifications 2021

Digital Marketing Courses and Certifications Here’s an extensive list of digital marketing courses and certifications. Most of them are available for free – however, few of them have some paid content. They can be very helpful ...
Tags: Travel, Google, Facebook, Twitter, Seo, Content Marketing, Social Media Marketing, Google Analytics, Bing, HubSpot, Digital Marketing, Google Adwords, Guy Kawasaki, Mayo, University of California Davis, Neil Patel


Pacvue Announces Integration with CitrusAd open API to Expand Advertising Across Retailers

Pacvue Announces Integration with CitrusAd open API to Expand Advertising Across Retailers Pacvue Empowers Agencies and Brands to Manage Their Sponsored Product Ads Across America’s Fastest Growing Ecommerce Ad Network, Powered by CitrusAd SEATTLE, WA—Pacvue, a leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising, today announced their partnership with world-leading, retail […] The post Pacvue Announces Integration with CitrusAd open API to Expand Adverti...
Tags: Advertising, America, Press Releases, Digital Marketing, Ad & Media Strategies, Ad Products, Citrusad, Pacvue, Sponsored Product Ads, Expand Advertising Across Retailers, CitrusAd SEATTLE WA


Cut through the noise! Video marketing strategies that work in 2021

Do you have a video strategy? If not, now's the time to craft a video marketing plan. Find out what some of today’s most innovative agents and brokers are doing to set their video content apart from the competition.
Tags: Video, Marketing, Social Media, Service, Radio, Teams, Agent, Content, Content Creation, Video Marketing, Digital Marketing, YouTube Videos, Video Creation, Brokerage, Select, Social Media Video


Merkle Announces Its Merkury Identity Resolution Has Integrated With Adobe Experience Platform

New solution enables brands to better deliver privacy-safe personalized experiences in real time COLUMBIA, Md. — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, announced it has completed the integration of Merkury, its identity resolution platform, with Adobe Experience Platform (AEP). Available in the US, the Merkury and AEP integration comes just as new regulations […] The post Merkle Announces Its Merkury Identity Resolution...
Tags: Advertising, US, Press Releases, Merkle, Columbia, Online Media, Digital Marketing, Aep, Ad & Media Strategies, Digital Intelligence, Adobe Experience Platform, Merkury


Spiketrap Launches Real-Time Brand Safety Suite Addressing the Needs of Digital Advertisers and Publishers in the Creator Economy

Proprietary Natural Language Processing (NLP) approach outperforms accuracy of industry-standard solutions in assessment of user generated content. SAN FRANCISCO — Conversation analytics platform Spiketrap today revealed a brand safety suite designed specifically to address the unique challenges presented in accurately classifying high-velocity user-generated content. “Livestreaming enables content creators to meaningfully engage with their audiences while […] The post Spiketrap Launches Real-Ti...
Tags: Advertising, San Francisco, Press Releases, User Generated Content, Ugc, Online Media, Digital Marketing, NLP, Ad & Media Strategies, Ad Products, Brand Safety, Digital Advertisers, Spiketrap


Ad Platform Unruly Partners with Thece in Global Esports and Gaming Deal

Leading ad platform Unruly today announced a global gaming and esports partnership with The Consumer Engagement Co (Thece), a premier, global second-screen mobile engagement ad platform. As part of the partnership, Unruly’s advertisers will be able to access more than a billion livestream billboard ad impressions per week through one of the world’s first livestream […] The post Ad Platform Unruly Partners with Thece in Global Esports and Gaming Deal appeared first on Ad Tech Daily.
Tags: Gaming, Featured, Advertising, Press Releases, Esports, Online Media, Digital Marketing, Media Buying, Ad & Media Strategies, Digital Intelligence, Ad Networks and Platforms, Monetization Strategy, Thece, Global Esports, Consumer Engagement Co Thece


How to Use AI to Bolster Your Customer Journey

if (typeof BingeIframeRan === "undefined") { window.addEventListener("message", receiveMessage, false); function receiveMessage(event) { try { var parsed = JSON.parse(event.data) if (parsed.context === "iframe.resize") { var iframes = document.getElementsByClassName("binge-iframe"); for (let i = 0; i Wouldn’t it be awesome if you could skyrocket your lead-to-s...
Tags: Google, Seo, Va, Digital Marketing, Broca, Cogito


How to Pivot Digital Marketing

if (typeof BingeIframeRan === "undefined") { window.addEventListener("message", receiveMessage, false); function receiveMessage(event) { try { var parsed = JSON.parse(event.data) if (parsed.context === "iframe.resize") { var iframes = document.getElementsByClassName("binge-iframe"); for (let i = 0; i Megan Fairchild is a principal dancer with New York City Bal...
Tags: Digital, Los Angeles, Seo, Digital Marketing, New York City Ballet, Eric Schwartzman, Megan Fairchild, Amazon Yelp, Pivot Digital Marketing


Global Launches DAX Programmatic Trading Across London Underground and National Rail

Global, the Media and Entertainment group, is significantly increasing digital inventory available to programmatic buyers on DAX, adding the London Underground and National Rail to its programmatic platform.  Global created its digital advertising exchange, DAX, in 2014 and the platform is now the world’s largest programmatic trading platform for digital audio and outdoor inventory.  The […] The post Global Launches DAX Programmatic Trading Across London Underground and National Rail appeared fi...
Tags: Advertising, Global, Press Releases, London Underground, Dax, National Rail, Outdoor Advertising, Digital Marketing, Media Buying, Ad & Media Strategies, Ad Networks and Platforms, Programmatic Buying, Programmatic Advertising, Audio Advertising, London Underground and National Rail


Inskin Media Partners with Right Thing.Media to Offer Effective, Brand-Safe Social Impact Advertising at Scale

London, UK: Inskin Media, which specialises in high impact digital advertising, has partnered with Right Thing.Media (RT.M) to amplify brand campaigns with social impact messaging within Inskin’s brand-safe marketplace. Together, they deliver social high impact campaigns and positive social change via the power of advertising. With Inskin’s high impact formats proven to deliver 15 times […] The post Inskin Media Partners with Right Thing.Media to Offer Effective, Brand-Safe Social Impact Adverti...
Tags: Advertising, Press Releases, Online Media, Digital Marketing, London UK, Ad & Media Strategies, Ad Groups & Agencies, Ad Networks and Platforms, Ad Products, Ad Creatives Showcase, Inskin Media, High Impact Ads, Right Thing Media, Inskin Media Partners, Right Thing Media RT, Inskin


InMobi Appoints Krista Thomas Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud

Proven Ad Tech Veteran Joins to Drive its Next Phase of Growth Around the World SAN FRANCISCO — InMobi, one of the world’s leading independent marketing clouds, today announced that it has appointed Krista Thomas, Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud. The proven ad tech veteran will leverage 20 […] The post InMobi Appoints Krista Thomas Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Mobile Advertising, Inmobi, Digital Marketing, Ad & Media Strategies, People in Ad Tech, Krista Thomas, Inmobi Marketing Cloud


Swaarm Launches Privacy Enabled Attribution in Response to Apple’s IDFA Removal

Partner affiliate marketing attribution solution is first-of-its-kind for effectively capturing campaign and traffic source throughout the whole advertising network chain BERLIN — Swaarm announced the launch of a new, first-of-its-kind attribution chain methodology Privacy Enabled Attribution (PEA Chain) for the mobile advertising industry. PEA offers an effective attribution model for companies impacted by Apple’s removal of its […] The post Swaarm Launches Privacy Enabled Attribution in Respon...
Tags: Apple, Berlin, Advertising, Affiliate Marketing, Press Releases, Ad Targeting, User Privacy, Digital Marketing, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Products, Marketing Attribution, Swaarm, Pea Chain, Privacy Enabled Attribution


Evocalize Opens New Office In Austin, Texas To Support Growing Demand for Its Collaborative…

Evocalize Opens New Office In Austin, Texas To Support Growing Demand for Its Collaborative Marketing Platform Evocalize today announced the opening of a new office in Austin, Texas, giving the company the ideal environment to scale its go-to-market reach and gain access to Austin’s unique talent pool. Evocalize is actively hiring for the new location and has open positions in Sales, Client Success, and Engineering.Evocalize’s CEO Matthew Marx has longtime roots in the Austin area, starting in...
Tags: Startups, Facebook, News, Marketing, Startup, Linkedin, Austin, Seattle, Cmp, Austin Texas, BazaarVoice, Austin Startups, Digital-marketing, Evocalize, Collaborative-marketing, Evocalize Opens New Office


4 Data Analytics Tips Help Financial Institutions Match Consumer Needs

Practical digital marketing suggestions that will assist vulnerable consumers to regain their footing, and others to receive relevant offers. The post 4 Data Analytics Tips Help Financial Institutions Match Consumer Needs appeared first on The Financial Brand.
Tags: Finance, Engagement, Digital Marketing, Data Analytics, Data Insights, Data Analytics Tips Help Financial Institutions


Zeotap Builds Momentum as Marketing Industry Shifts Away from Cookies

Reports 126% ARR Growth in 2020, Fills Key Executive Leadership Positions, Signs New Customers Zeotap, the Customer Intelligence Platform (CIP), has reported 126% ARR growth in 2020 among its latest milestones in growth. Building momentum from its $60.5 million Series C fundraising round last year, the company is capitalising on the marketing industry’s move to […] The post Zeotap Builds Momentum as Marketing Industry Shifts Away from Cookies appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Marketing Strategy, Press Releases, Zeotap, Digital Marketing, ARR, Ad & Media Strategies, Digital Intelligence, Ad Products, People in Ad Tech, Customer Intelligence, Customer Intelligence Platform CIP, Universal Id


Audiencerate Achieves TRUSTe International Privacy Verification Through TrustArc

Verification Highlights Audiencerate’s Commitment to International Privacy Standards TrustArc, the leader in data privacy management and automation, today announced that Audiencerate, the identity hub, has received the TRUSTe International Privacy Verification from TrustArc. The verification illustrates that verified organisations maintain industry-established principles and standards for protecting personal data. “We are thrilled and proud to have […] The post Audiencerate Achieves TRUSTe Inter...
Tags: Advertising, Press Releases, User Privacy, Online Media, Digital Marketing, Ad & Media Strategies, Online Advertising Challenges, Ad and Media Verification, TrustArc, Audiencerate, Privacy Verification, Truste International


Criteo Retail Media Announces Expansion of API Partner Program

Pacvue, Perpetua, Flywheel, and Kenshoo sign on as new partners, providing brand advertisers more flexibility in activating retail media campaigns New York – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the expansion of its Criteo Retail Media API program with new partners including Pacvue, Perpetua, Flywheel, […] The post Criteo Retail Media Announces Expansion of API Partner Program appeared fir...
Tags: New York, Advertising, Press Releases, Flywheel, Online Media, Digital Marketing, Media Buying, Kenshoo, Perpetua, Ad & Media Strategies, Ad Networks and Platforms, Programmatic Buying, Criteo, Pacvue, Retail Media, Pacvue Perpetua Flywheel


Brands and Publishers Build Direct Relationships to Tackle Data Deprecation

New study finds that almost half (48%) of brand leaders have developed five or more direct relationships with publishers to fuel marketing strategies Two-thirds (70%) of brands are concerned that consumers will decline data consent  41% of brands say they still rely mostly or exclusively on third-party data and 36% are still building first-party data […] The post Brands and Publishers Build Direct Relationships to Tackle Data Deprecation appeared first on Ad Tech Daily.
Tags: Advertising, Marketing Strategy, Press Releases, Digital Marketing, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Permutive, Data Deprecation


Marchex AI-Fueled Products Win 2021 Artificial Intelligence Excellence Award

SEATTLE — Marchex (NASDAQ: MCHX), a leading conversational analytics and solutions company that connects the voice of the customer to your business, today announced that The Business Intelligence Group has named Marchex a winner in its inaugural Artificial Intelligence Excellence Awards program. “We are so proud to name Marchex as a winner in our inaugural Artificial Intelligence Excellence […] The post Marchex AI-Fueled Products Win 2021 Artificial Intelligence Excellence Award appeared first o...
Tags: Advertising, Marketing Strategy, Artificial Intelligence, Press Releases, Seattle, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Marchex, Marchex NASDAQ, Business Intelligence Group, Conversational Analytics


InMobi Dominates MMA SMARTIES MENA 2020 with 15 Awards Including Technology Enabler of the Year and Best in Show

Working Hand-in-Glove with Clients, Mobile Industry Leader ‘Sweeps’ Award Series with Four Gold, Five Silver and Four Bronze Awards DUBAI, United Arab Emirates — InMobi, the world’s leading independent marketing cloud, has been recognized by the MMA SMARTIES MENA 2020, receiving 15 awards across a number of categories, acknowledging impactful campaigns with leading consumer brands. The […] The post InMobi Dominates MMA SMARTIES MENA 2020 with 15 Awards Including Technology Enabler of the Year an...
Tags: Advertising, Marketing Strategy, Press Releases, MMA, Mobile Advertising, Inmobi, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Marketing Cloud, Mma Smarties Mena, DUBAI United Arab Emirates InMobi the world