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The product-led growth behind edtech’s most downloaded app

Duolingo CEO and co-founder Luis von Ahn was tired of the gray and dreary design aesthetic edtech companies used to emulate universities. Instead, he and the company’s early team sought inspiration from games like Angry Birds and Clash Royale, looking to build a class that screamed more cartoon anarchy than lecture hall. From that frenetic creativity came the company’s distinctive mascot: a childish and rebellious evergreen-colored owl named Duo. Duolingo didn’t just throw out the old colors tho...
Tags: Startups, TC, Education, Tech, EC, Edtech, Duolingo, Angry Birds, Pittsburgh, Luis Von Ahn, Tyler Murphy, Super Mario Brothers, Ahn, EC-1, EC Edtech, Duo Duolingo