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4 Techniques for Validating Enterprise Blockchain

Let's face it, there's been a lot of hype about blockchain over the past few years. Nowadays though, there are signs that we may be on the cusp of moving from the "blockchain will solve all your problems" segment of the hype cycle into the "blockchain may be useful for a few targeted applications" segment. Yes, utility-based Darwinism is at work, where we're starting to see the more bizarre and unlikely of proposed enterprise blockchain applications fall away, and only those places where it...
Tags: Ecommerce, Techniques for Validating Enterprise Blockchain


CEOs And Software

How To Lead The Most Important – and Perplexing — Corporate Domain by John R. Rymer and Jeffrey S. Hammond Summary What if CEOs — not software development and delivery leaders or CIOs — held the keys to the fast, high-quality software delivery that is so crucial to digital business? Many software leaders tell us […]
Tags: Ecommerce, John R Rymer, Jeffrey S Hammond


Brands: Here Is The Size Of Your Digital Commerce Prize

Consumer-facing brands know that there is proverbial “gold” in generating direct sales through digital commerce — but the big question is the size of the prize. Where will brands place their digital commerce bets, and what will each yield in terms of digital sales, profitability, and customer relationships? The sales opportunity across different digital commerce touchpoints, […]
Tags: Ecommerce, Digital, Brand, Online Retail, Brand Experience, Age Of The Customer, Digital Business, Digital Disruption, Digital Customer Experience


Without Narrative Control Amazing Offers Suffer

First, a definition. Narrative Control: Making positive something that is or will be perceived as negative. If you have an unexpectedly good offer (for example, your product does something most products can’t, or you’re giving a discount that’s way better than most) then you need Narrative Control. To illustrate I’ll show an example where Narrative … Continue reading Without Narrative Control Amazing Offers Suffer
Tags: Ecommerce, Article, Favorite, Narrative Control


Amazing Selling Machine -Best Amazon FBA Training

If you’re looking for best online business that can give you more result with little investment, you may want to consider Amazon FBA business.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Ecommerce, Blogging, Amazon FBA, Amazing Selling Machine Best Amazon FBA


My Top NRF 2019 Takeaways (AKA, News Vs. Nonsense)

I say this as both an analyst and a recovering retail professional: NRF is like drinking Red Bull . . . from a 50′ beer bong . . . for three days straight . . . on Jupiter. You just know what’s coming, but there is almost no way to prepare for the deluge of […]
Tags: Ecommerce, Nrf


How My E-Commerce Business Soared From 0-$100K in Less Than 4 Months

Over the past 10 years, I've been a part of at least that many startups. The tools of the trade have changed rapidly, but the core elements of successful entrepreneurship remain relatively unchanged. When I first started out, "social media marketing" was a brand new concept and existed almost entirely on Myspace. Now entrepreneurs have a slew of tools to amplify their brand and grow their e-commerce revenue, but it's easy to get lost in the noise. As a consultant and a company founder, I can...
Tags: Ecommerce, Commerce Business Soared From


Gillette’s Biggest Mistake — And How To Fix It

This video gives a 2-minute summary of the biggest mistake Gillette has made with the “We Believe” campaign and what the brand can do now to fix it. If you want more comprehensive guidance on how to manage a crisis, read the report I wrote with my colleague, Emily Collins: “Brands Forget The Rules of Modern Marketing When Crisis […]
Tags: Ecommerce, Branding, Gillette, B2C Marketing, Emily Collins


The Future Of Enterprise Computing: It’s Time To Develop A Long-Term Vision Of Devices And Apps

Computing has changed drastically over the past decade. In our report, “The Future Of Enterprise Computing,” we discuss these major changes and examine how computing will evolve in the next 5-10 years. In 2007, Forrester predicted that the device market would fragment beyond its traditional desktop and laptop confines. Not only did that prediction come […]
Tags: Ecommerce, Forrester, Employee Experience, Enterprise Mobile Devices, Workforce Enablement


NRF 2019: It’s A Visionary Retail Revival

NRF 2019 attracted more than 800 exhibitors that demonstrated to more than 37,000 attendees. If last year’s theme was (Alexa’s) voice, this year’s show was all about computer vision driving: Frictionless retail. Computer vision specialist Scandit, with clients such as Sephora and Louis Vuitton, showed that any retailer can offer a grab-and-go experience like Amazon […]
Tags: Amazon, Ecommerce, Sephora, Alexa, Nrf, Louis Vuitton, Scandit


A 21st-Century Refresh Revitalizes Sales Performance Management Solutions

Gold-Standard Products Get Updated For The 21st Century What’s old is new again. Corduroy, fanny packs, and overalls are all the rage. Star Wars, Jurassic Park, and Jumanji are at the top of the box office. Is it 1995 or 2018? Like so many of our favorite 90s products, sales performance management (SPM) solutions are […]
Tags: Ecommerce


Gillette’s Path Forward With “We Believe”: Own The Controversy

In Part 1 of this post, I criticized Gillette for its statement, “We weren’t trying to court controversy. We were just trying to upgrade the selling line that we’ve held for 30 years,” as lacking conviction in the values it claimed that the campaign represented. My first piece of advice was: If you aren’t authentic […]
Tags: Ecommerce, Advertising, Corporate Social Responsibility, Branding, Gillette, Brand Building, B2C Marketing, Promoted, Marketing & Strategy


Keep Experimenting To Apply The Best Digital Technology For Your Store Environment

Retailers are slowly moving beyond omnichannel fulfillment capabilities in stores to invest in digital store technologies that empower store associates, improve customers’ engagement, and enhance store operations. There is no single formula for great execution on digital store technologies, and the varied performance of the retailers assessed shows that many are still figuring out the […]
Tags: Ecommerce, Digital Transformation, Customer, Retail, Online Retail, Digital Signage, Digital Store, Digital Business, Digital Disruption, Digital Customer Experience, Store Inventory Management, Digital Retail, Digital Store Technologies


Luxury Retail 2018: What A Difference A Year Can Make

Luxury brands have gone from relative inertia over digital strategies to a flurry of activity, including technology upgrades, partnerships, and even acquisitions. Back in the summer of 2017, we warned that luxury brands were out of time when it came to improving their digital customer experiences and internal operations. Digitally mature and savvy luxury consumers […]
Tags: Ecommerce, Digital Transformation, Retail, Online Retail, Age Of The Customer, Digital Business, Digital Disruption, Digital Customer Experience, Customer Centricity, Always Addressable Customer


The Watershed Of Digital-First Consumer Behavior

Zoom back ten or even five years ago and consumers would tell Forrester: Yes, I use digital channels, but more often than not I discover, research or purchase a product offline. You saw that product on TV, or when looking at a supermarket shelf, or talking to a friend. And imagine buying a sofa online […]
Tags: Ecommerce


Make Me an Offer

I was exiting ________.com and saw this “Make an Offer” message: How is this a good idea? Some questions to consider: 1: How does this make your brand look? 2: Any smart shopper is going to lowball you. Is it worth matching that lowball offer for a minuscule margin? 3: If you don’t plan to … Continue reading Make Me an Offer
Tags: Ecommerce, Article, Not Good


Indonesian e-commerce unicorn Bukalapak raises $50M

The chances are you may be familiar with Tokopedia, especially after it commanded a $7 billion valuation last November when it raised $1.1 billion from investors like Alibaba and SoftBank’s Vision Fund, but fewer people outside of Indonesia are aware of another sizable local online retail unicorn: Bukalapak. Smaller than Tokopedia in size, the company is valued at $1 billion — it became Indonesia’s fourth unicorn one year ago. The country, which is Southeast Asia’s largest economy and has a popu...
Tags: Fundings & Exits, Ecommerce, Asia, Indonesia, Southeast Asia, Softbank, Funding, Insurance, Tech, E-commerce, Economy, Alibaba, Alibaba Group, Ant Financial, Sequoia, Online Marketplaces


CCI approves Amazon-Samara’s acquisition of the supermarket chain More

The Competition Commission of India yesterday approved Samara Capital and Amazon’s joint acquisition of Aditya Birla Group’s More supermarket chains. @CCI_India approves acquisition of 49% equity share capital of Witzig Advisory Services Private Limited by https://t.co/vUAP6KDWu3 NV... ...
Tags: Travel, Amazon, Ecommerce, News, Government, More, Policy, Regulation, CCI, Competition Commission of India, Aditya Birla Group, FDI In E-Commerce, Amazon Samara, Samara Capital, Witzig Advisory Services Private Limited, Samara Capital and Amazon


NetSuite's Revelations at NRF

NetSuite announced results of its sponsored study at this week's National Retail Federation show in New York, shedding light on technology adoption in a retail setting. The study suggests that merchants are not doing what customers would want and that they have a misguided perception of the situation. For example: Seventy-three percent of retail executives believed that the overall environment in retail stores had become more inviting in the past five years. Only 45 percent of consumers agre...
Tags: Ecommerce, New York, Nrf, Netsuite, National Retail Federation


It’s Time To Mainstream ABM

When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing.  And while that controversial approach might have been great for creating buzz and drawing attention, it created significant confusion for the mainstream B2B marketer.  It’s taken a couple of years to […]
Tags: Ecommerce, B2b Marketing, account-based marketing (ABM


Gillette Just Admitted That It Has No Values

I’ve held off blogging about Gillette’s “We Believe” campaign, as there are plenty of pundits praising and trashing its strategy, execution, and use of the term “toxic masculinity.” But this response published today in Fast Company reveals that Gillette made the most fundamental error of all: wading into a social issue without a strong commitment […]
Tags: Ecommerce, Fast Company, Gillette


Facebook: The Myth Of The Monopoly

After a tumultuous 2018, Facebook’s fate looks bleak. While the characteristic hope of the New Year lingers, you might look at the glimmers of positive news around Facebook with optimism: Advertisers are still using it; the company is investing in local news partnerships in a public display of its commitment to quality reporting; and consumers […]
Tags: Facebook, Ecommerce, Customer Experience, Gdpr, Customer Data, chief marketing officer (CMO, Customer Emotion


BOPIS, Retail’s Latest Acronym, Makes the Case for Delayed Gratification

One of the biggest themes at this year's National Retail Federation show (NRF) didn't involve AI or robots. Instead, it was a new acronym buzzword: BOPIS, known as Buy-Online-Pickup-In-Store. And it's a key part of what's driving growth for retailers like Home Depot in the fast-fulfillment Amazon era. According to a new case study from...
Tags: Amazon, Ecommerce, Home Depot, Advertising, Nrf, National Retail Federation


Verizon Trying Its Hand at Cloud Gaming

Verizon has a new cloud-based gaming service that is in the alpha testing stage, based on recent reports. Verizon Gaming is being tested on Nvidia Shield set-top boxes. The Shield devices, which were unveiled in 2015, were updated two years ago when Nvidia rolled out its own streaming service. Verizon Gaming will give greater software support to the Nvidia Shield, but the service also will be opened to Android smartphones in the near future. Whether on the Shield or a smartphone, the games w...
Tags: Verizon, Ecommerce, Nvidia, Nvidia Shield, Verizon Gaming


A look at Birdies, the popular slipper shoe startup that just raised $8 million more from investors

Bianca Gates is a first-generation American, her parents having immigrated to the U.S. from Latin America. As such, she says, after waitressing her way through college at UC Irvine, she was expected to get a safe job with a 401(k) plan and to live with her parents until she was married. Things haven’t gone exactly that way, but one can imagine Gates’s parents feeling pretty satisfied with their daughter’s trajectory nevertheless. The reason: Gates, along with cofounder Marisa Sharkey, are the co...
Tags: TC, Facebook, Ecommerce, Instagram, Stanford, China, Sacramento, San Francisco, Tech, Mtv, Venture Capital, Manhattan, Harry, Latin America, Gates, Viacom


Walmart adds four grocery delivery partners

Walmart has partnered with Point Pickup, Skipcart, AxleHire and Roadie to expand its grocery delivery program across four states. Walmart’s grocery delivery is currently available in more than 800 stores, and plans to be in 800 more this year. To use Walmart’s delivery program, customers go online, place an order and then select a delivery window. From there, Walmart’s personal shoppers select your items and then pass it off to a Walmart delivery partner. Customers likely won’t notice, or car...
Tags: Food, Ecommerce, Tech, Walmart, Grocery Delivery, Tom Ward, Walmart SVP, Postmates Deliv DoorDash


Gillette’s Close Shave: Its Latest Ad Is A Masterful Emotional Play Let Down By Its Execution

Brands are jumping into the messy arena of polarizing issues with greater fervor — and Gillette just raised the stakes. After 30 years of sitting on the sidelines, Gillette is passing its razor like a baton, with an overture that overtly calls masculinity into question. Within 72 hours of launch, Gillette’s “We Believe” TV spot skyrocketed […]
Tags: Ecommerce, Advertising, Customer Experience, Millennials, Branding, Gillette, Brand Building, Brand Experience, Age Of The Customer, Customer Data, Advertising Agencies, chief marketing officer (CMO, Marketing & Strategy, Marketing Attitudes, Customer Emotion, voice of the customer (VOC


Forrester Online Survey: Organize To Deliver And Manage Application Transformation

Every company faces a central dilemma: how to resolve the standardization and differentiation of its business apps to win, serve, and retain customers. That’s why we are still getting a lot of questions about this report. We have been wondering how much the move to cloud, mobile, and embedded machine learning or artificial intelligence will […]
Tags: Ecommerce, Technology, Retail, Machine Learning, Online Retail, Business Models, Age Of The Customer, Artificial intelligence (AI, Cloud Management, Application Development & Delivery, Mobile Software & Platforms


On-demand workspace platform Breather taps new CEO

Breather’s new CEO Bryan Murphy / Breather Press Kit Breather, the platform that provides on-demand private workspace, announced today that it has appointed Bryan Murphy as its new CEO. Before joining Breather, Murphy was the founder and President of direct-to-consumer mattress startup, Tomorrow Sleep. Prior to Tomorrow Sleep, Murphy held posts as an advisor to investment firms and as an executive at eBay after the company acquired his previous company, WHI Solutions – an e-commerce plat...
Tags: Startups, TC, Ecommerce, Apps, Real Estate, Enterprise, Ebay, Finance, New York City, Future Of Work, Tech, Ceo, SaaS, Broadway, Venture Capital, Smith


Let Your Data Do the Forecasting

Decision makers in any sales organization know that forecasting correctly is both art and science. To predict the unforeseen successfully, you must use every piece of logic and reasoning available to help you make your predictions reality. When developing a strategic forecasting approach, your business needs to take a number of items into consideration simultaneously -- and that is no easy feat. Call centers, for example, must have a thorough understanding of seasonality and industry market ...
Tags: Ecommerce