Posts filtered by tags: Edison Research[x]


 

Smart Speakers Make Inroads Into American Homes

Source: Statista When Amazon announced the Amazon Echo in 2014, many people laughed at the idea of voluntarily letting the world’s largest online retailer put a “listening device” in your home. And yet, the Echo, and Amazon’s voice assistant Alexa with it, became a major success, pioneering the smart speaker market in the United States and internationally. According to a recent statement, Amazon shipped more than 100 million Echo devices since 2014, making it the leader in the highly contested ...
Tags: Amazon, Home, Technology, Speakers, Radio, United States, Property, Homes, Npr, Amazon Echo, Alexa, Statista, Edison Research, General Interest, Smart Speakers, Statista When Amazon


Do Touch That Dial: In-Car Listening Finally Shifting

While much has changed in the music industry over the past ten years, our listening habits while on the move have, until now, remained much the same. Historically AM/FM listening has dominated in the car but, while this is still somewhat true, traditional radio's grip on drivers seems to be loosening. __________________________ Guest post by Bobby Owsinski of Music 3.0 Despite the rise of streaming, most recent studies have found that our automobile listening habits have been surp...
Tags: Spotify, Music, Pandora, Guest Post, Streaming, Amazon Music, Music Business, How I Listen, Broadcast & Satellite, Bobby Owsinski, Edison Research


An AI in every home: 23% of the US now owns Smart Speakers

Smart speakers are in more and more homes every month with almost double the amount of Smart Speakers in US homes at the end of 2018 compared to the end of 2017. NPR and Edison Research have released their ‘Smart Audio Report’ looking back at the Smart Speaker industry in 2018. It’s easy to tell from the ever-growing number of companies revealing their entry into the Smart Speaker market that they are on a massive trend and 2018 saw more people than ever picking up an internet-activated, art...
Tags: Music, US, Smart, Artificial Intelligence, United States, 2018, Speaker, Npr, Ai, Digital Music News, Edison Research, Smart Speaker, Smart Speakers


US podcast listeners are as diverse as the US population

A new report by Edison Research indicates that for the first time since the beginning of podcasting, the diversity of monthly consumers of the medium look nearly identical to that of the US population. This means that podcast producers have a great opportunity to create much more diverse varieties of content. This finding is encouraging because the podcast audience used to be three-quarters ‘white’ a decade ago. And this was also a reflection of the types of content produced at that time. But wi...
Tags: Startups, US, Insights, World, Edison Research


Report: US podcast listeners are as diverse as the US population

A new report by Edison Research indicates that for the first time since the beginning of podcasting, the diversity of monthly consumers of the medium look nearly identical to that of the US population. This means that podcast producers have a great opportunity to create much more diverse varieties of content. This finding is encouraging because the podcast audience used to be three-quarters ‘white’ a decade ago. And this was also a reflection of the types of content produced at that time. But wi...
Tags: Startups, US, Insights, World, Edison Research


Reading List: Podcasting

I argued in my recent post What’s Next for Podcasting? that we’re at a pivot point where podcasting is becoming a mainstream content format for all types of shows and creators as Hollywood enters the fray. There’s a surge of interest by both creatives and businesspeople in podcasts right now, so I’ve compiled a reading guide to help newcomers get up to speed on the state of the podcasting market. Follow these links for thoughtful analysis by operators, investors, and journalists in the space and...
Tags: Apple, TC, Spotify, Hollywood, Sweden, Podcasts, Australia, China, US, Tech, Harvard University, Rolling Stone, Alexa, Lightspeed, Iab, SVP


Voice Tech Like Alexa and Siri Hasn't Found Its True Calling Yet

An anonymous reader shares a report: As the holiday shopping season approaches, voice-powered smart speakers are again expected to be big sellers, adding to the approximately one-quarter to one-third of the U.S. population that already owns a smart speaker and uses a voice assistant at least once a month. Voice interfaces have been adopted faster than nearly any other technology in history. While some of this will likely come to pass, the hype might be disguising where we really are with voice...
Tags: Samsung, Tech, Npr, Alexa, Edison Research, Bixby, Siri Hasn


Music Has More To Gain From The Future Of Transportation Than You Might Think [Cherie Hu]

Going as far back as the FM radio receivers of the 1950s, transportation and music have been inextricably linked; and as the landscape of the transportation industry changes, new marketing opportunities for music and artists are emerging.   _______________________________ By journalist Cherie Hu this first appeared on Forbes.com "Ridesharing, 5G and edge computing are poised to alter transportation, and its accompanying media ecosystem" Ever since the 1950s, when car ma...
Tags: Amazon, Lyft, Uber, Spotify, Music, New York, Southeast Asia, Chicago, Austin, Miami, Nashville, Demi Lovato, Nielsen, Apple Music, Amazon Music, Cargo


What’s next for podcasting?

The podcast market will discover the answer to a foundational question about its future in the next few years. Will it continue along the path of music streaming, where all podcasts are available everywhere on free, ad-supported tiers?  Or, will it follow the path of streaming TV into paid subscription services with exclusive content? Today, effectively all of the industry’s revenue is from advertising — at least in the United States. However, we’re seeing the first steps being taken towar...
Tags: Apple, Google, Facebook, Spotify, Hbo, Hollywood, China, Amy Schumer, US, Tech, Netflix, Pandora, West, United States, House Of Cards, Npr


November 10, 2017

HARKER BOS GROUP Friday Harker Roundup Friday, November 10, 2017 Brandwidth Episode #045 November 6, 2017 Brandwidth On Demand The second season of Brandwidth On Demand is starting as a year of ‘firsts”. Our first confab coverage (Morning Show Boot Camp), and this time, our first ‘dual guest’ episode. Fred Jacobs is well known as one of radio’s leading visionaries. His JACOBS MEDIA created the Classic Rock format and with the initiation of the annual benchmark Jacobs Tech Survey, he’s been accl...
Tags: Advertising, Comcast, Nielsen, Alexa, Strategy Analytics, Buddhist, Sinclair, Sinclair Broadcast Group, Mediapost, Harker, Edison Research, Fred Jacobs, Triton Digital, Megan Clarken, Microsoft Azure, John Rosso


Radio In The Time Of Streaming: Chartmetric’s RadioWave Top 300 Data

As streaming continues to establish itself as the dominant form of music consumption, we're taking a look at the state of radio in 2018, and how American's love affair with listening on the road has helped keep radio alive as a viable portion of the market. ________________________ Guest post by Jason Joven of ChartMetric If you’ve been in the music business for decades, you’ve seen it firsthand: household radio DJ voices giving way to nameless playlist curators. The leisure...
Tags: Spotify, Music, News, US, America, West, United States, Guest Post, Streaming, Nashville, Sirius Xm, Amd, Drake, West Coast, Jason Aldean, South


Amazon Readies Campaign To Take On Spotify, Apple Music

Amazon Music has grown impressively, accelerated by an  explosion in Alexa smart speakers use.  But, in part because the online giant seldom releases user stats,  it is still portrayed in the media as somehow 'less than' Spotify or Apple Music. Amazon Music is preparing to change that perception with a star studded major ad and marketing campaign. _____________________________ Online retail titan Amazon is gearing up for a major challenge to its rivals in the music streaming world. Acc...
Tags: Apple, Google, Amazon, Spotify, Music, Germany, Bloomberg, Pandora, Npr, Alexa, Amazon Music, Music Business, Music Tech, Bruce Houghton, Edison Research, Steve Boom


15 Important Statistics About Smart Speakers in 2018

Smart speakers from Amazon Alexa and Google Home have burst on the scene with a velocity and pervasiveness that is nearly unprecedented in the history of consumer electronics. Their rise from strange and novel gadget to near ubiquity in 2018 has been driven by their multi-function usefulness and reasonable price. A new report from our friends at Edison Research includes many remarkable findings about smart speakers in 2018 that spotlight the inexorable march of these devices into our living roo...
Tags: Amazon, California, Seo, Netflix, Npr, Alexa, Content Marketing Research, National Public Radio, Edison, Amazon Alexa, Edison Research, Social Pros Podcast, Google Home, Amazon Alexa Google Home, Baer Facts, Social Media Consulting


Digital Marketing News: Smarty-Pants Speakers Drive Voice Search, YouTube’s Rejiggered Hashtags, & Google’s Word Count Wisdom

Report: Smart speaker ownership driving voice adoption on smartphones The popularity of voice search on smartphones has grown in part due to more Americans owning smart speakers, with a new NPR and Edison Research report revealing 18 percent now own so-called smart audio devices. Marketing Land Report: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177% New research data shows that Instagram had ad spending four times Facebook’s rate year-over-year dur...
Tags: Google, Facebook, Instagram, Youtube, Seo, New York Times, Npr, Nielsen, Online Marketing News, Lee Odden, Google Google, Edison Research, Search Engine Journal Google, Digital Marketing News, Marketoonist Tom Fishburne, Marketoonist How Kit Kat


New podcasting research to be unveiled by Edison

Edison Research will be unveiling the results of a new study on Podcasting in a keynote address at Podcast Movement in Philadelphia. The keynote on July 24 is entitled “Podcasting’s Next Frontier: 100 Million Listeners,” and will provide a research-based road map for the podcasting industry to grow audience and increase exposure to podcasts. Edison has been researching Podcasting for over 13 years, and has produced a number of research reports, including The Infinite Dial (in partnership with...
Tags: Podcasts, Radio, Philadelphia, Edison, Edison Research, Triton Digital, Podcast Movement, Tom Webster Edison


Podcast Listeners are Too Smart

Well, not “too smart” per se, but too well educated. And not “too well educated” per se, but so educated they are out of step with the rest of America, or as I like to call them/us: Regular people. Here’s the colorful proof, based on Census data and Edison Research data: Yep. 41% of Americans are graced with a High School education or less. Only 12% have Graduate degrees. Compare that to the regular Podcast listener. Only 15% H.S. or less. 30% have Graduate degrees – almost 60% Bachelors Degree...
Tags: Apple, Amazon, America, Radio, High School, Edison, Edison Research, Roseanne


#FridayFeeling: Better Content Marketing Opportunities

I know I’ve felt pressured for time in the past, to just create something without putting in the work. But in the era of massive content shock, good enough isn’t good enough any more. What content marketing ideas can you improve on? Examples include: The KPCB Meeker Report which, as Tom Webster of Edison Research […] The post #FridayFeeling: Better Content Marketing Opportunities appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Strategy, Seo, Content Marketing, Content, Kpcb, Christopher, Tom Webster, Edison Research, Better Content Marketing Opportunities


New Research Shows Which Digital Assistants Actually Know Stuff

According to a report from Edison Research, more than 51 million Americans now own a “smart speaker” like the Amazon Echo or Google Home. The adoption rate of these voice-activated devices is faster than the adoption rate for smartphones, a decade ago. And speaking of smartphones, they also have digital assistants onboard, including Apple’s Siri, Google Assistant for smartphones, and Microsoft’s Cortana (also accessible on Xbox and other devices). All told, we are positively SURROUNDED by digit...
Tags: Apple, Google, Amazon, Microsoft, Wikipedia, Cortana, Siri, Seo, Bing, Jay, Amazon Echo, Alexa, James Harden, Eric, Siri Google, Eric Enge


Podcasts are a great way to catch your audience’s ear

The spoken word is a great way to reach audiences, and that’s why more Canadian organizations are embracing podcasts. “Podcast listenership is growing in Canada,” says Donna Papacosta of Trafalgar Communications and co-author of The Business of Podcasting. “Independent podcasters are producing more shows and organizations are doing it more.” A podcast can be audio or video and is characterized by its serial nature and subscription options. “So if you put a video on your website, or even a simple...
Tags: Marketing, Canada, Edison Research, Donna Papacosta, Trafalgar Communications, Papacosta, Papcosta


AP Will Replace In-Person Exit Polls With Elaborate Election Voter Survey

NEW YORK (AP) — The Associated Press said Tuesday that it will begin conducting an elaborate election voter survey designed to replace the traditional in-person exit poll, which has been criticized in recent years for inaccuracy and failing to keep up with changes in how Americans vote. AP is convinced that science is on its side. Still, it’s a bold and potentially risky move for the news cooperative, which counts political coverage as a strong suit and which has, until recently, pooled resource...
Tags: New York, News, Nbc, Washington Post, Washington, Alabama, Ap, Hillary Clinton, Fox News, Associated Press, University Of Chicago, Donald Trump, Roy Moore, Scott, Edison, Pruitt


9 Reasons Instagram Will Overtake Facebook

In 2012, $1 billion seemed like an awful lot to pay for Instagram, given that the photo-sharing network had just 30 million users. But, Facebook was weak on mobile in those pre-IPO days, and a purchase of Instagram allowed an immediate shoring up in that area. Mark Zuckerberg was lauded for his commitment to keeping Instagram independent, and not just Frankensteining the technology into the parent Facebook app. Now, six years later, his quotes are even more interesting: “For years, we’ve focused...
Tags: Facebook, Mark Zuckerberg, Usa, Instagram, Seo, Linkedin, United States, Facebook Messenger, Kylie Jenner, Facebook News Feed, Zuckerberg, Facebook Instagram, Edison, Facebook Facebook, Edison Research, Snapchat Facebook


How to Start a Successful Podcast (For Under $100)

Podcast listenership continues to grow tremendously every year. According to Edison Research, 40% of Americans aged 12+ say they have listened to a podcast in 2017 while 24% say they have listened to one in the past month, up from 21% one year prior. What this means for you as a business owner is that learning how to start a podcast is something you should consider to reach this expanding audience and grow your business. Free Video Guide: Content Marketing for Small Businesses This in dep...
Tags: Google, Ecommerce, Spotify, Adobe, Sony, Skype, Garageband, Upwork, Fiverr, Spotify Spotify, Amazon Alexa, AM FM radio, Skype Google, Edison Research, Corey Ferreira, WebEx


What’s Wrong With Your Marketing Math?

Ever feel like something is rotten in the state of your company’s marketing? Too often, untangling marketing’s role within the company and showing the metrics that prove real value can turn into a Shakespearean-level drama. What happens when you decide to untangle the parts and players and start making sense of the numbers in front of you? Allie Butters, head of marketing and sales at BrightFunnel, joins in to help explain how to make your marketing math add up. Is Marketing a Must-Have or a N...
Tags: Michael Bay, Seo, Shakespeare, Digital Marketing, Tom Webster, Edison Research, Allie, Invoca, Social Media Consulting


How to Start a Successful Podcast (For Under $100)

Podcast listenership continues to grow tremendously every year. According to Edison Research, 40% of Americans aged 12+ say they have listened to a podcast in 2017 while 24% say they have listened to one in the past month, up from 21% one year prior. What this means for you as a business owner is that learning how to start a podcast is something you should consider to reach this expanding audience and grow your business. Free Video Guide: Content Marketing for Small Businesses This in dep...
Tags: Google, Ecommerce, Spotify, Adobe, Sony, Skype, Garageband, Upwork, Fiverr, Spotify Spotify, Amazon Alexa, AM FM radio, Skype Google, Edison Research, Corey Ferreira, WebEx


Minute Maid Questions What Good Is, Decides, “this is GOOD”

Parents today see picture-perfect families everywhere, especially in social media. Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.” Minute Maid partnered with Edison Research to commission the “This is Good Parenting Survey” to better understand how […] The post Minute Maid Questions What Good Is, Decides, “this is GOOD” appeared first on Adpulp.
Tags: Instagram, Social Networks, Advertising, Social Media, Edison Research, Food And Beverage, Media Trends, Consumer Generated Media


What Smart Speakers Mean For Music, The Music Industry [Stuart Dredge]

Stuart Dredge explores how the new hardware category of the smart speakers is transforming the music landscape and what the technology's rise could mean for the future of music and the music industry. _______________________________ Guest post by Stuart Dredge of Music Ally, originally appearing on Medium. Join Stuart and Music Ally at their Sandbox Summit NYC music-marketing conference in New York on  25 April [This is an edited version of a speech I gave at the recent Every...
Tags: Apple, Google, Amazon, Facebook, Spotify, Europe, Music, UK, New York, US, Siri, Chicago, Ed Sheeran, Guest Post, Paloma Faith, Npr


The SEO versus Social Battle Has a New Winner

Social media’s reign as a top source of referred, inbound traffic to websites may be over, according to . The most recent version of the rolling tracking study that measures traffic sources for more than 250,000 websites found a steep drop in visits from social media. Across more than 400 million visits, the top six search engines sent 34.8 percent of traffic. The top 13 social networks sent 25.6 percent of visitors. Since 2014, search has lagged behind social, but the roles have clearly rev...
Tags: Apple, Google, Facebook, Pinterest, Instagram, Seo, Linkedin, Instagram Facebook, Edison Research, Social Media Measurement, Shareaholic, Social Media Research, Baer Facts, Social Media Consulting, Facebook Algorithm Squeeze, SEO Smart


The 13 Critical Podcast Statistics of 2018

Podcast statistics unveil a lot of truths about modern consumer behavior and the rise of audio as a content marketing avenue. My friends at Edison Research have released their 2018 podcast statistics as part of their annual Infinite Dial study, conducted with Triton Digital. (Download The Infinite Dial 2018 report here—it’s worth your time, and it also chronicles the first-ever drop in social media usage in America.) Edison uncovered several new trends and multiple continuations of podcast patt...
Tags: Hong Kong, Usa, NFL, America, Seo, United States, Alexa, Amazon Alexa, Edison Research, Triton Digital, Podcast Research, Google Home, Social Pros, Social Media Consulting, America Edison, Catholic Thus


Social Media Use Declining In U.S.

New data coming in from Edison Research and Triton Digital suggests that we may be looking at peak social media usage, and that social media usage has actually dropped since it's peak in 2017. _________________________ Guest post by Bobby Owsinski of Music 3.0 Have we reached peak social media? It’s beginning to look that way if the data from The Infinite Dial study is to be believed. The annual report is a collaboration between Edison Research and Triton Digital and takes a look a...
Tags: Facebook, Music, Instagram, Marketing, Social Media, Snapchat, Guest Post, Music Tech, Apps & Mobile, Bobby Owsinski, Edison Research, Triton Digital, D.I.Y


7 Email Marketing Problems and 9 Medicines to Fix Them

There is NOTHING in digital marketing more important than email, right? Even with social media, bots, apps, and all the rest, email is still how we communicate to most of our customers and prospects. But the problem is, most email programs have a nagging cough and a persistent fever. Most email programs are sick in one or more ways. “Open rate is down.”   “Click rate is down.”   “Conversion rate is all over the place.” These are all symptoms of a sick email. But, there are REMEDIES for every ma...
Tags: Email, Jay Z, Seo, Google Analytics, Nashville, Emma, Tom Webster, Edison Research, Baer Facts, Social Media Consulting